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DROWNING PREVENTION.ppt

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					DROWNING PREVENTION

  Getting The Word Out
         Presented by
Getting the Word Out


     Marketing 101
      Effective Message Delivery
        Reach, Throw, Row, Don’t Go
Reach

 Reaching the right audience
   Not everyone’s message
   Define the “Who”
   Know their demographics
   Use Lowest Common Denominator
     “The lady who peels carrots.”
Reach


Creating the right message
  Define the “What”
  What are we trying to say?
  What is the single most important point?
  How do we simplify that message?
“Okay sir, pay careful
attention as I’m going
to provide you with
specific directions on
what to do to prevent
you from drowning.”
Reach



        Keep it Simple!
Reach


 Define the “How”
   How do they get their messages?
   Where do they get their messages?
   What do they actually hear?
Throw


    Throw the message
        Multiple times
        Use different methods
        Be consistent
        Timing is essential
        Evaluate your progress
Row

 Are you being effective?
 What are your measurement tools?
 Do you need to readjust
   The Message?
   The Program?
   The Methods?
Don’t Go – EMS Response
         The Goal
A Drowning Prevention
    Success Story

City of Plantation
Summer 2000
Nine pediatric drownings
Six backyard pools
Two lakes
One canal
A Drowning Prevention
    Success Story


Summer 1999
Four pediatric drownings
Three in pools
One in lake
A Drowning Prevention
    Success Story



NEVER AGAIN!
     A Drowning Prevention
         Success Story
Partnered with
   Plantation General Hospital


  Defined the core of the problem

  Simplified the message

  Address the single important issue
A Drowning Prevention
    Success Story

    The Result
A Drowning Prevention
Success Story

 Campaign begins – Memorial Day
 Ends – Labor Day
 Banners placed at each fire station
 Entrance to PGH
 On engines during July 4 parade
                           th

 On display at fireworks display.
A Drowning Prevention
Success Story

   Drowning Prevention Message
   Appears
     Plantation Quarterly
     Pen & Ink
     City Radio Station
     April Pool’s Day

Partner with Broward County
Held April 1 (April Fool’s Day)
              st

Invited all local camps w/parents
High impact
News coverage
Drove the message
A Drowning Prevention
Success Story

             Results


   No Pediatric Drownings
         in 8 Years!
 Questions?


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