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SUMMER NAMM TRADE SHOW FACT SHEET

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					                                2011 SUMMER NAMM
                              TRADE SHOW FACT SHEET

LOCATION OF THE SHOW:                Nashville Convention Center
                                     Nashville, Tenn.

DATES OF THE SHOW:                   July 21-23, 2011

WHO ATTENDS:                         Music products manufacturers, industry retailers,
                                     distributors and media from all over the world. NAMM
                                     is also inviting music enthusiasts to attend the last day
                                     of the Summer NAMM Show, called “Wanna Play
                                     Music Day,” for a sneak–peak at more than 450
                                     exhibits featuring the hottest music products to hit the
                                     market, and to attend valuable workshops and
                                     educational sessions led by local and national music
                                     industry insiders and celebrities.

PURPOSE OF THE SHOW:                 Music product manufacturers will showcase the latest
                                     music products to retail buyers from all over the world.
                                     Registered attendees will also be offered professional
                                     development seminars, workshops, product demos
                                     and the opportunity to network with industry peers
                                     within the $17 billion global musical instruments and
                                     products industry.

EXPECTED ATTENDANCE:                 10,000 to 12,000

NUMBER OF
EXHIBITING COMPANIES:                450+, featuring more than 84 new, first-time
                                     exhibiting companies

TYPES OF EXHIBITORS:
                                     • Guitar and bass manufacturers
                                     • Amplifier and speaker companies
                                     • Professional audio and studio equipment
                                       manufacturers
                                     • Pro staging and lighting equipment manufacturers
                                     • Piano manufacturers
                                     • Synthesizer and keyboard manufacturers
                                     • Band and orchestra instrument manufacturers
                                     • Sheet music companies
                                     • Musical accessory manufacturers/distributors
                                     • All the latest in computer software and DJ gear
                                     • iPhone application developers

NUMBER OF
COUNTRIES REPRESENTED:               30+

ESTIMATED IMPACT ON LOCAL ECONOMY:   The 2011 Summer NAMM show is expected to
                                     generate an estimated $13 million for the local
                                     economy.
                                  NAMM BACKGROUNDER

The National Association of Music Merchants (NAMM) is a 501(c)(6) not-for-profit,
Member-driven organization with a mission to unify and strengthen the music products
industry and increase the number of active music makers throughout the world. Founded
in 1901, the 9,000+ Member international association represents every aspect of musical
instrument manufacturing and retailing.

NAMM’s success over the past century is due in great part to the strong and productive
relationships it holds with its Members. The organization also understands the vital role of
the consumer and sees music makers as an extension of the NAMM family, forming the
foundation of the industry. Two of NAMM’s most important annual events are the trade
shows—the NAMM Show is held during January in Southern California, and Summer
NAMM is held during July. These conventions, open only to NAMM Members and the
music products industry, attract tens of thousands of attendees who want to see new
innovations and developments in music making. Members also meet to discuss issues of
importance to the organization, the industry and the public.

For many years, NAMM has funded scientific research to explore the relationship
between music making and wellness, and music making and the brain. These studies
now prove conclusively that music making provides a variety of positive benefits, ranging
from increased intelligence to healthier lifestyles. At this time, public awareness about the
myriad benefits of music making is at an all-time-high and the organization’s outreach
extends to the general public from toddlers to senior citizens.

NAMM’s programs and partnerships include a variety of organizations and corporations,
including Disney, Drum Corps International (DCI), the Boys and Girls Clubs of America,
American Idol the Magazine, VH1 (Save The Music), Sesame Workshop (Music Works),
Piano Guy (PBS Television) and the GRAMMY Foundation. Among its many outreach
programs are Wanna Play?, a national public education campaign to raise awareness
about the many benefits of music making and inspire people of all ages and talent levels
to become active music makers; Sesame Street Music Works, a joint initiative between
NAMM and Sesame Workshop that focuses on young children and music making; the
organization’s “SupportMusic Advocacy Kit,” an extraordinary tool that brings exciting
music/brain research home to NAMM Members and their customers; FORTUNE Battle of
the Corporate Bands, celebrating the garage bands of adult music makers; the
Weekend Warriors program, designed to bring baby boomers back into active music
making; and the New Horizons Band project, designed to engage the “over-50” segment
of the population in music making activities. Since 2003, NAMM has participated in the
Tournament of Roses Parade, reaching millions of viewers around the world with its
message about the proven benefits of making music.

In addition, NAMM has partnered with The National Association for Music Education
(MENC), The National Academy of Recording Arts & Sciences (NARAS) to form the
National Coalition for Music Education. The goal of this partnership is to ensure that every
child receives a high-quality education in music and the arts. The National Coalition for
Music Education was instrumental in drafting Congressional Resolution HR 266 in support
of music education in schools.



                                        Page 1 of 2
History

NAMM was founded more than a century ago as The National Association of Piano
Dealers of America, when 52 piano retailers met to discuss industry issues. Early concerns
included piano and piano roll merchants adjusting to the impact of newly introduced
talking machines. As time passed, music instrument stores became the outlets for
phonographs, 78-rpm records and radios, as well. By 1919, with most piano merchants
handling all music lines, the organization was renamed the National Association of Music
Merchants (NAMM).

The growth and outreach of NAMM continued until the Great Depression when the entire
country was heavily impacted by the failing economy. World War II also affected the
industry as raw materials were diverted to the war effort and some music manufacturing
plants retooled to build weapons.

Following the war, NAMM regained momentum, and the industry rebuilt and expanded.
Retailers entered the 1950s with inventory that extended from musical instruments to
television sets, stereophonic record players and both 45-rpm and 33-rpm records. By the
late 1960s, with changes in marketing and the emergence of retailers and manufacturers
who focused exclusively on electronics and records, the Consumer Electronic Show (CES)
was spun off and NAMM returned to its roots, concentrating on the growing industry of
musical instruments and other related products.

In recent years, NAMM has enjoyed unprecedented growth. With the globalization of the
industry, overseas membership has expanded and NAMM’s worldwide influence has
increased dramatically. Appropriately called NAMM, the trade association of the music
products industry , it is now the dominant organization of its kind with outreach programs
that impact the industry worldwide.

From its headquarters in Carlsbad, Calif., NAMM continues to grow the music products
business. The inviting, multi-level building serves as a meeting and educational center for
organizations from around the world. In addition, the headquarters is the home of the
Museum of Making Music, an interactive exhibit that takes guests on a visual and audio
adventure through the music products industry during the past 100 years.

Chairman Tom Schmitt, President/CEO Joe Lamond, the Executive Committee and the
Board of Directors, which comprises 24 members from the industry, are working to extend
the impact and diversity of NAMM’s programs while representing the interests of its
Members involved in this complex and dynamic sector of the music industry.




                                        Page 2 of 2
                                       NAMM FACT SHEET

The National Association of Music Merchants (NAMM) is the not-for-profit association that unifies,
leads and strengthens the $17 billion international musical instruments and products industry.
NAMM’s activities and programs are designed to promote music making to people of all ages.
NAMM is comprised of approximately 9,000 Member companies. For more information about
NAMM or the proven benefits of making music, interested parties can visit www.namm.org or call
800-767-NAMM (6266).

ASSOCIATION MISSION:                         To unify, lead and strengthen the global music
                                             products industry and to increase active
                                             participation in music making

HEADQUARTERS:                                Carlsbad, Calif.

NUMBER OF EMPLOYEES:                         63

OFFICERS:
      Chairman                               Tom Schmitt
      Vice Chairman                          Kevin Cranley
      Treasurer                              Larry Morton
      Secretary                              Mark Goff
      President/CEO                          Joe Lamond

INDUSTRY ACTIVITIES:

   THE NAMM FOUNDATION:
   !   The NAMM Foundation is a 501(c)(3) non-profit organization dedicated to advancing
       active participation in music making across the lifespan by supporting scientific research,
       philanthropic giving and public service programs from the international music products
       industry. www.nammfoundation.org.

   TRADE SHOWS:
   !   Two of NAMM’s most important annual events are the trade shows held in January
       and July. These two conventions, open only to NAMM Members and the music products
       industry, attract tens of thousands of attendees who want to see new innovations
       and developments in music making. NAMM shows are unique because in addition to
       unifying the industry by bringing buyers and sellers together from around the world, the
       excess revenues from these popular events are funneled back into growing the music
       products industry.

   MARKET DEVELOPMENT:
   !   Over the past decade, NAMM has reinvested millions from its trade shows into innovative,
       market-building programs and partnerships such as Sesame Street Music Works,
       Weekend Warriors, New Horizons Band, Music Making and Wellness and Recreational
       Music Making. NAMM’s outreach also includes advocacy efforts with such organizations
       and corporations as Disney, FORTUNE Battle of the Bands, Drum Corps International (DCI),
       the Boys and Girls Clubs of America, American Idol the Magazine, VH1 (Save The Music),
                                          Page 1 of 2
       Piano Guy (PBS Television) and the GRAMMY Foundation. In addition, NAMM has funded
       groundbreaking music/brain research that has helped to shape world opinion about the
       intrinsic value of music. The result: more active music makers and continued growth for
       NAMM Members. Since 2003, NAMM has participated in the Tournament of Roses
       Parade, reaching millions of viewers around the world with its message about the proven
       benefits of making music.

   THE WANNA PLAY? CAMPAIGN
   !   Wanna Play? is a public education campaign designed by NAMM to raise awareness of
       the many benefits of music making and inspire people of all ages and talent levels to
       become active music makers. NAMM’s Member companies and affiliates believe in
       music and wanted to develop a program focused on improving peoples’ lives by
       connecting them with the proven benefits of making music. At age 5 or age 85,
       everyone can benefit socially, mentally and physically from playing an instrument. For
       information about the campaign, go to www.wannaplaymusic.com.

   MEMBER SERVICES:
   !   With the group-buying power of more than 9,000 Members, NAMM is able to negotiate
       tremendous discounts on business services its Members use every day, including shipping,
       health insurance, merchant bank card processing and check services, business and
       workers' compensation insurance, long distance telecommunications, school
       lease/purchase plans and more.

   PROFESSIONAL DEVELOPMENT:
   !   NAMM is committed to giving its Members the information they need to succeed.
       NAMM University offers free breakfast sessions at the trade shows, as well as a variety of
       quick, focused classes filled with business-boosting ideas. Subjects include music product
       sales and marketing, customer service, merchandising and technology.

   THE MUSEUM OF MAKING MUSIC:
   !   The mission of the Museum of Making Music is to celebrate the rich history and
       encourage the future of music making. The one-of-a-kind museum invites all NAMM
       Members to tour the Museum FREE of charge. Located in the NAMM Industry
       Headquarters in beautiful Carlsbad, Calif., the museum is a great way to experience first-
       hand the impact of the music products industry over the last 100 years. For more
       information about the museum or its activities, call 877-551-9976 or visit
       www.museumofmakingmusic.org.


For more information about NAMM and its activities, please contact:
Kymberly Drake
Public Relations Manager, NAMM
5790 Armada Drive
Carlsbad, CA 92008
phone: 760-438-8001 ext. 102
fax: 760-438-8257
e-mail: kymberlyd@namm.org




                                         Page 2 of 2
                                                 BIOGRAPHY

                                               JOE LAMOND
                                        PRESIDENT AND CEO, NAMM


Since 2001, Joe Lamond has been president and CEO of the National Association of Music Merchants
(NAMM), the global not-for-profit 501(c)(6) trade association representing 9,000 manufacturers and retailers
of musical instruments and sound products. NAMM’s mission is to strengthen the music products industry and
promote the pleasures and benefits of making music. Lamond has led the team of dedicated NAMM
employees towards accomplishing its mission by producing trade shows including its annual ‘NAMM Show,'
the world’s largest trade-only event for the music products industry; and then reinvesting the proceeds into
grants, scholarships, industry promotions, public and government relations programs designed to increase
active music making and strengthen music education in our schools. These efforts have increased
consumer demand for NAMM Member products and services, positively impacted industry sales and
ultimately grown the size and popularity of the NAMM Show.

Lamond has dedicated himself to the cause of music education as a fundamental right for all children and
led NAMM’s efforts to increase funding and support for music education including the creation of the
Support Music Coalition, funding of music brain research and lobbying for education reform. He has also
been a staunch supporter of the role of the community music store, the backbone of NAMM’s membership.
With the rapid transformation of retail through advances in technology, the Internet and social networking,
Lamond has directed NAMM University’s efforts to strengthen the role of the local community music store as
a vital resource for consumers when buying and learning to play a musical instrument.

Under Lamond’s leadership, NAMM created NAMM International, LLC to better serve its growing global
membership; partnering on the Music China trade show in Shanghai and launching the NAMM Musikmesse
Russia trade show in Moscow. Lamond directed the formation of an International Coalition, which now
includes representatives from 20 of the world's largest markets to share industry best practices and support
global music education for all children. He also led NAMM to create the NAMM Foundation, a 501(c)(3)
non-profit organization to serve as the philanthropic arm of the association and to raise funds to support
NAMM’s mission. Over the past 10 years, NAMM and the NAMM Foundation have reinvested nearly $80
million dollars in support of its mission and to promote music making for people of all ages.

Lamond has traveled extensively throughout the United States and to more than 40 countries promoting
NAMM’s mission and the importance of music education. Speaking at conferences, in front of government
leaders and education policy experts, Lamond has made a strong case for the proven benefits of music
making throughout the lifespan and for increasing attention on the power of music and the arts as tools of
creativity and innovation, health and wellness and cultural diplomacy to resolve conflict and bring people
and countries closer together.

Initially a Forestry major, Lamond is a graduate of the State University of New York, Morrisville with an AAS
degree in Business Administration. He was awarded an Honorary Doctorate from State University of New
York, Potsdam in 2009. Lamond was inducted into the National Boys and Girls Club Alumni Hall of Fame in
2007 and was the charter member of the Conn-Selmer Institute Hall of Fame. Under his leadership, NAMM
was awarded the Americans for the Arts Corporate Citizen award, was honored by VH-1 Save the Music
Foundation on their 10th anniversary and shared numerous television awards with Sesame Workshop for
initiating a partnership that ultimately led to the creation of the Sesame Street Music Works program
designed to promote the fun and benefits of playing music to preschoolers and their parents.

Prior to joining NAMM as director of market development in 1998, Lamond worked for NAMM member
retailers in Sacramento for 16 years including 10 years with the award-winning Skip’s Music. Lamond is a
member of the San Diego chapter of YPO, Young Presidents Organization and ASAE, the Center for
Association Leadership. Lamond is married and has two teenage children. He is an active outdoorsman
and drummer.
FOR IMMEDIATE RELEASE


MEDIA CONTACT:         Kymberly Drake                      Scott Robertson, APR
                       Public Relations Manager            Director of MarCom
                       NAMM                                NAMM
                       760-438-8007, ext. 162              760-438-8007, ext. 102
                       Fax: 760-438-8257                   Fax: 760-438-8257
                       kymberlyd@namm.org                  scottr@namm.org


                    2011 Summer NAMM Opens In Nashville
        Annual Music Products Tradeshow Features Public Day on Saturday With Hands-On
Music-Making Sessions for Music Enthusiasts, An Array of New and Innovative Music Products on
           Display, Learning and Networking Opportunities for Industry Members


NASHVILLE, Tenn., July 21, 2011—The National Association of Music Merchants (NAMM) opened
its 2011 Summer NAMM music products trade show today at the Nashville Convention Center,
welcoming more than 400 global music products manufacturers who will exhibit their newest
products and latest innovations to retail buyers from all over the world today through Saturday.

More than 11,000 music products industry professionals from 30+ countries are expected to
attend 2011 Summer NAMM to view the latest musical instruments and products from exhibiting
companies.

The show is expected to generate an estimated $13 million in tourism revenue to the local
economy.

The typically trade-only event is also opening its doors to the public for “Wanna Play Music Day”
this Saturday July 23 for the second year in a row, providing musicians and music buffs a rare
opportunity to sneak a peak at the new instruments, music-making technologies, and pro audio
and lighting equipment yet to hit retail stores. The day is also filled with valuable music-making
workshops and education sessions for musicians, and a presentation and book signing by former
N.Y. Yankee baseball legend and Latin-GRAMMY-nominated guitarist Bernie Williams. Tickets to
attend Saturday’s “Wanna Play Music Day” are available for $20 at:
http://www.namm.org/summer/2011/wannaplay.

Highlights of “Wanna Play Music Day” will include:

   •   An opportunity for musicians to bring in a CD of their best original song to have the
       Editor-In-Chief of Guitar Player magazine listen to it and consider the song for inclusion on
       a “Wanna Play Music Day” compilation CD produced by Guitar Player Records

   •   Guitar Player magazine’s “Guitar Superstar” event featuring five Guitar Superstar finalists
       from this year’s online competition who will battle it out in front of a panel of celebrity
       judges (tickets available onsite to attend this special event)




                                                                                        Page 1 of 3
   •   Valuable workshops and educational sessions for musicians and promising musicians in
       the categories of Technology, Musicians and Pro Audio. Session topics include “Learning
       the Basics of Garage Band,” “Get More Gigs!” and “Building the Professional Demo
       Studio”

   •   A master clinic with Dick Boak of Martin Guitars, who will present “The Evolution of the
       American Guitar”

   •   Exciting musical events including the eleventh annual World's Fastest Drummer
       competition and hands-on drum and ukulele circles

   •   A NAMM Foundation Lounge featuring live acoustic performances

To view a complete schedule of Saturday’s sessions, visit: http://www.namm.org/news/press-
releases/2011-summer-namm-public-day-session-schedule-annou.

Summer NAMM is dedicated to the local community music dealer and emphasizes educational
sessions, which are tailored specifically to help them be more successful. The show also offers the
opportunity for retailers to meet with their vendors in a more relaxed environment compared to
the high-energy, global gathering of more than 90,000 at the NAMM Show, which is held in
January at the Anaheim Convention Center.

NAMM will fill all three days of Summer NAMM with free, information-packed, how-to sessions
held right on the show floor (booth #837) every 30 minutes. Taught by industry professionals who
have first-hand knowledge about the challenges music products retailers face, the sessions will
include how-to information on building buzz for businesses, creative ways to drive new customers
into music stores, and how getting involved in community events can help businesses. For more
information about the daily sessions, visit http://www.namm.org/summer/2011/namm-u-grid.

In addition, “House of Worship Sessions” will be presented on Thursday and Friday in room 102 in
the convention center, catering to the musical needs of churches and houses of worship. For
more information, visit: http://www.namm.org/summer/2011/how-sessions.

This year, the show will feature NAMM’s inaugural “Top 100 Best Dealer Awards” event, honoring
the nation’s most progressive and innovative music product retailers. Through this program,
NAMM encourages retailers to share best practices to help build businesses and grow the
market of music makers. To view details about the event and a list of Top 100 Best Dealers, visit
http://www.namm.org/summer/2011/articles/congratulations-top-100.

Each day, the show kicks off at 8 a.m. with an educational breakfast session at the Renaissance
Nashville Hotel to offer attendees insightful information about the industry.

The show kicked off this morning with “The NAMM Retail Summit,” featuring NAMM President and
CEO Joe Lamond interviewing Robin Lewis, co-author of the current best-selling book “The New
Rules of Retail: Competing In the World’s Toughest Marketplace,” about the future of retailing.
Following the interview, Lewis will offer real-world advice to a select group of NAMM Member
retailers dealing with the rapid changes in music products retailing.

Friday’s breakfast session will highlight “The Top 10 Web Marketing Trends and How to Use Them,”
and on Saturday morning attendees are invited to see the “Best In Show: This Year’s Hottest
Products,” at the breakfast session hosted by Music Inc. publisher Frank Alkyer and a panel of
                                                                                       Page 2 of 3
retail buyers, media and gear enthusiasts. All of the best merchandise, ideas and trends at this
year’s show will be revealed to attendees.

“NAMM is looking forward to welcoming more than 1,000 Member companies from the global
music products industry to Nashville,” said Joe Lamond, president and CEO, NAMM. “Business in
general, and retailing in particular is changing at a pace unheard of only a few short years ago
and we believe that by coming together for three days of networking, education and
camaraderie NAMM Members will emerge stronger and better prepared to succeed in the
future.”

Independent retailers who continue to attend the annual summer event say they are using their
connections and learning opportunities from the show to better their businesses.

"Summer NAMM 2011 will be our third NAMM show,” said Scott Cook, owner of Sarasota Guitar
Company in Florida. “We are looking forward to reconnecting with vendors, sourcing new lines
and, of course, taking advantage of the learning and networking opportunities that NAMM
shows are famous for. Only two years in business, Sarasota Guitar Company has become the
top-selling guitar store in southwest Florida with annual sales exceeding the $1 million mark. The
vast resources we have enjoyed as a NAMM member have certainly contributed to our
success."

This year’s Summer NAMM event will feature more than 80 new exhibitors.

"We're looking forward to exhibiting with some of the most talented music product makers
around the world at Summer NAMM, and showing folks what great styles and sounds we can
produce using re-purposed woods,” said “Boot” Arreola of first-time Summer NAMM exhibiting
company B.A. Ferguson Guitars in South Carolina. “It's going to be a blast!"

Long-time Summer NAMM exhibitors are also gearing up to display their company’s newest
products.

"We're pleased to go to Summer NAMM to engage our dealers and to launch the Jupiter 80 and
the Micro BR BR-80,” said Paul Youngblood, vice president of BOSS and guitar products for
Roland. “For Roland and BOSS, our specific focus at this show is guitar products. We are also
looking forward to participating in Wanna Play Music Day."

In addition to the many industry activities at the show, there will also be scheduled artist
appearances held at exhibitors’ booths. To view a listing of daily appearances, visit
http://www.namm.org/summer/2011/events/wednesday.

2011 Summer NAMM runs through Saturday, July 23, at the Nashville Convention Center. For
more information on all of the events taking place at Summer NAMM, visit
http://www.namm.org/summer/2011.

About NAMM
NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion
international musical instruments and products industry. NAMM’s activities and programs are
designed to promote music making to people of all ages. NAMM is comprised of approximately
9,000 Member companies. For more information about NAMM or the proven benefits of making
music, interested parties can visit www.namm.org or call 800-767-NAMM (6266).

                                                                                         Page 3 of 3
FOR IMMEDIATE RELEASE

MEDIA CONTACT:       Kymberly Drake                 Scott Robertson, APR
                     Public Relations Manager       Director of MarCom
                     NAMM                           NAMM
                     760-438-8007, ext. 162               760-438-8007, ext. 102
                     Fax: 760-438-8257              Fax: 760-438-8257
                     kymberlyd@namm.org                   scottr@namm.org

 NAMM To Host Import/Export Task Force Meeting for Lacey Act Compliance at
                        2011 Summer NAMM Show

CARLSBAD, Calif., May 24, 2011—The National Association of Music Merchants (NAMM)
today announced that it is forming an Import/Export Task Force regarding compliance
requirements for the Lacey Act and other materials regulations, and will hold its first
meeting at 2011 Summer NAMM in Nashville, Tenn. Thursday, July 21 followed by a post-
meeting reception.

NAMM Members affected by Lacey Act regulations and declaration requirements—
along with other regulations that impact the shipment of plant or animal products—are
encouraged to join the Import/Export Task Force.

The formation of the task force supports NAMM’s continued dedication to assist NAMM
Members in their efforts to comply with regulatory requirements, and will provide the
opportunity for the association and its Members to gather best practices, gather case
studies to contribute to advocacy efforts, and encourage peer-to-peer interaction and
education on the subject.

Enforcement and implementation of the Lacey Act, especially the requirement that
imported wood and certain plant materials be accompanied by a declaration, has
been a work in progress by the Animal and Plant Health Inspection Service (APHIS). The
first cases of enforcement of the Act have surfaced and more are expected.

“The task force will support education and information on regulatory compliance
starting with the Lacey Act,” said Mary Luehrsen, NAMM’s director of public affairs and
government relations. “We hope this group can also share and compile examples of
problems with compliance to contribute to ongoing advocacy efforts.”

To join the Task Force and receive updates on online meetings, regulatory updates and
NAMM Show education events, please email importexport@namm.org.

To listen a previous webinar hosted by NAMM on the subject on May 18, 2011, visit
https://namm.webex.com/namm/ldr.php?AT=pb&SP=MC&rID=18595962&rKey=98a572
78ee760653.



                                                                              Page 1 of 2
To download the Power Point Presentation “Developments in Compliance and
Enforcement Under the Lacey Act,” visit http://www.namm.org/files/LaceyAct-NAMM-
2011_0.PPT

To view information about NAMM’s past and current work in this area, visit:
http://www.namm.org/public-affairs/articles/namm-lacey-update-–-declaration-form-
comment-advoc.

About NAMM
The National Association of Music Merchants, commonly called NAMM in reference to
the organization's popular NAMM trade shows, is the not-for-profit association that
unifies, leads and strengthens the $17 billion global musical instruments and products
industry. NAMM's activities and programs are designed to promote music making to
people of all ages. NAMM is comprised of more than 9,000 Member companies. For
more information about NAMM, interested parties can visit www.namm.org or call 800-
767-NAMM (6266).




                                                                             Page 2 of 2
FOR IMMEDIATE RELEASE

MEDIA CONTACT:         Kymberly Drake                      Scott Robertson, APR
                       Public Relations Manager            Director of MarCom
                       NAMM                                NAMM
                       760-438-8007, ext. 162              760-438-8007, ext. 102
                       Fax: 760-438-8257                   Fax: 760-438-8257
                       kymberlyd@namm.org                  scottr@namm.org

NAMM Foundation Invites Music Educators, University Faculty and Students, and Partner
          Organizations As Guests at 2011 Summer NAMM In Nashville

CARLSBAD, Calif., May 13, 2011—The NAMM Foundation announced today that it is inviting
music educators, university faculty and students, and the foundation’s partner organizations to
attend the 2011 Summer NAMM Show in Nashville, Tenn., the music product industry’s mid-year
gathering from July 21-23.

The 2011 Summer NAMM Show will feature the best music products and gear from some of the
most recognized and innovative companies, providing a unique opportunity for music
educators to explore the instruments and musical products that could make a big difference in
the lives and education for children.

Highlights of the NAMM Foundation’s 2011 Summer NAMM events include:

•   NAMM Foundation Pavilion Reception on Thursday, July 21, featuring an orientation to the
    trade show and highlighting the many products being exhibited at the show that can be
    used as valuable teaching tools

•   Full access to the tradeshow floor all three days of the trade show

•   Morning welcome receptions in the NAMM Foundation Lounge

•   Daily performances in the NAMM Foundation Lounge

•   Daily drum and ukulele circles in the NAMM Foundation Lounge

“The NAMM Foundation extends a warm welcome to music educators and supporters to explore
the newest music products and teaching tools that can be used to enhance the experience of
people of all ages who are learning to play instruments,” said Mary Luehrsen, executive director
of the NAMM Foundation. “The Foundation’s continuous support of music education includes
providing this sneak peak for music teachers and students so they have insight into the latest
trends in music making.”

The 2011 Summer NAMM show promises to be the premier music product trade event of the
summer with hundreds of exhibiting companies from across the globe and thousands of music
product retailers attending to see the latest in musical gear and instruments. The show draws an
estimated $13 million in tourism to the local economy. In addition to the program for music
educators, highlights of this year’s overall event include master artist clinics, workshops and
valuable panels and education sessions, many live performances, after-hour musical events in
the Nashville area, and the opportunity to network with industry professionals.




                                                                                     Page 1 of 1
To attend the NAMM Foundation event at 2011 Summer NAMM, interested parties must register
before June, 22, 2011 at
http://events.r20.constantcontact.com/register/event?llr=5w7ndndab&oeidk=a07e3qr
wbqq42449052

To secure your hotel room during your stay in Nashville, visit
http://www.namm.org/summer/2011/hotels



About the NAMM Foundation
The NAMM Foundation is a non-profit organization with the mission of advancing active
participation in music making across the lifespan by supporting scientific research,
philanthropic giving and public service programs from the international music products
industry. For more information about The NAMM Foundation, please visit
www.nammfoundation.org.




                                                                                Page 2 of 2
FOR IMMEDIATE RELEASE


MEDIA CONTACT:        Kymberly Drake                   Scott Robertson, APR
                      Public Relations Manager         Director of MarCom
                      NAMM                             NAMM
                      760-438-8007, ext. 162           760-438-8007, ext. 102
                      Fax: 760-438-8257                Fax: 760-438-8257
                      kymberlyd@namm.org               scottr@namm.org

  NAMM Invites Music Enthusiasts and Musicians to ‘Wanna Play Music Day’ at
  2011 Summer NAMM, the Summer’s Premier Musical Instrument and Product
                                 Trade Event

  Event Showcases the Best Musical Instruments and Products to Hit Music Stores from
 Major Global Manufacturers, Provides Hands-On Music-Making Seminars, Forums and
                                    Competitions

CARLSBAD, Calif., June 13, 2011—The National Association of Music Merchants (NAMM)
announced today that tickets are now available for Nashville’s hottest musical
instrument and product extravaganza called “Wanna Play Music Day” being held at
the Nashville Convention Center on Saturday, July 23 during 2011 Summer NAMM.
Tickets for “Wanna Play Day” cost $15 in advance through July 8 at
www.namm.org/summer/2011/wannaplay or $20 at the door.

The trade-only Summer NAMM show is opening its doors to the Nashville community for
a one day sneak-peak (no purchases) at more than 350 exhibits featuring the industry’s
hottest music products yet to hit the market—from guitars and keyboards to DJ gear
and pro audio and lighting products. The event will also offer a jam-packed schedule
of hands-on educational music-making sessions, clinics and special events led by local
and national music industry insiders and celebrities.

Local musicians are also encouraged to bring in a CD of their best original song to have
the Editor-In-Chief of Guitar Player magazine listen to it and consider the song for
inclusion on a “Wanna Play Music Day” compilation CD produced by Guitar Player
Records. In addition, attendees can purchase tickets to see Guitar Player magazine’s
“Guitar Superstar” event featuring five Guitar Superstar finalists from this year’s online
guitar-playing competition who will battle it out in front of a panel of celebrity judges to
win the Guitar Superstar 2011 crown. The event will be hosted by Larry Carlton, and the
judges will include Reeves Gabrels, Carl Verheyen and Muriel Anderson.

Musicians and promising musicians are encouraged to attend valuable workshops and
educational sessions in the categories of Technology, Musicians and Pro Audio,
including:

Technology
   • Learning the Basics of Garage Band - Learn how to create professional recordings
                                                                                 Page 1 of 3
       using this software application.

   • Logic Pro 101: Hands-On Test Drive – Learn how to use this application to record,
      edit and mix music.

   • Home Studio Technology for Songwriters – Hear from professional songwriters
      about how they use computers and the latest technology in their home studios.

Musicians

   • Get More Gigs! – Learn from some of Nashville’s busiest musicians about how you
      can get more gigs and what it takes to turn your talent into a career.

   • The Mysteries of Writing Great Songs – Hear from a panel of top Nashville
       songwriters about the elements of successful and memorable songs. Moderated
       by Bay Area singer/songwriter Katie Garibaldi.

   •   Vintage Keys, Modern Software – Join Keyboard Editor Stephen Fortner as he
       explains how famous vintage keyboard instruments, including the B3, the
       Rhodes, Wruly, and Clav, work. Then hear how the latest, greatest software
       clones emulate these instruments.

Pro Audio

   • Building the Professional Demo Studio – Learn techniques from top studio designers
      and studio owners for setting up the best room to create a professional demo
      studio.

   • Vocal Miking – Hear from top Nashville engineers and producers Ben Folds, Chuck
      Ainlay and Nathan Chapman as they run down the vocal recording process
      from mic and preamp selection to working with all types of talent.

The day will also feature informational master clinics, including:

    • A presentation by former New York Yankee baseball legend and Latin-GRAMMY
      nominated guitarist Bernie Williams, who will speak, play guitar and sign copies
      of his new book.

    • A clinic with Dick Boak of Martin Guitars, who will present “The Evolution of the
      American Guitar.”

Exciting musical events will also take place during “Wanna Play Day,” including the
eleventh annual World’s Fastest Drummer competition. This highly-charged interactive
event will be taking place each day of the trade show, and is only accessible to the
public on July 23 with a “Wanna Play Day” ticket. Attendees that day will get a chance


                                                                               Page 2 of 3
to compete and possibly move to the finals that evening when the top-ten Fastest
Hands and top-ten Fastest Feet go head-to-head.

The World’s Fastest Drummer competition has been featured at The Vans Warped Tour,
OzzFest and on most major networks including ESPN, FOX Sports, MTV, Vh1, ABC, BBC,
PBS and CNN. The event is the official ruling and certification organization for Guinness
World Records.

In addition that day, attendees can participate in hands-on music making by joining
the drum and ukulele circles.

Summer NAMM’s “Wanna Play Music Day” is also presented by Guitar Player, Bass
Player, Keyboard, Electronic Musician and Modern Drummer magazines.

For more information about “Wanna Play Music Day” and to purchase tickets, visit
www.namm.org/summer/2011/wannaplay. Updates and events are being added to
the site up until the date of the event.

About NAMM
The National Association of Music Merchants, commonly called NAMM in reference to
the organization's popular NAMM trade shows, is the not-for-profit association that
unifies, leads and strengthens the $17 billion global musical instruments and products
industry. NAMM's activities and programs are designed to promote music making to
people of all ages. NAMM is comprised of more than 9,000 Member companies. For
more information about NAMM, interested parties can visit www.namm.org or call 800-
767-NAMM (6266).




                                                                               Page 3 of 3
 FOR IMMEDIATE RELEASE

 MEDIA CONTACT:           Kymberly Drake
                          Public Relations Manager
                          NAMM
                          760-438-8007, ext. 162
                          Fax: 760-438-8257
                          kymberlyd@namm.org


       NAMM Young Professionals Group Announces Its First Annual
          Summer Rodeo Networking Event to Be Held During
                        2011 Summer NAMM
CARLSBAD, Calif., June 22, 2011—The National Association of Music Merchants (NAMM) today
announced that the NAMM Young Professionals (NAMM YP) group, a networking group of music
industry professionals age 40 and younger, will be hosting its first-annual Summer Rodeo Event on the
first evening of the 2011 Summer NAMM Show.

The mix-and-mingle event is being held on July 21, 2011, at the Wildhorse Saloon in Nashville, a few
blocks from the Nashville Convention Center at 120 2nd Ave., and starts at 6:30 p.m. The highlight of the
night will be the opportunity for attendees to strut their bull-riding talents on a mean, mechanical bull
named Buster. Great prizes will be awarded to the person who can last the longest, show off the most
stylish ride, and to the one who needs the most assistance from the rodeo clown (shortest ride).

The registration fee is $30 and includes entrance in the bull-riding competition, great Nashville BBQ
food and access to a private, open bar. Most importantly, attendees will have the opportunity to
network with their fellow music industry peers.

To register for the event, visit http://summerrodeo.ezregister.com/.

 About NAMM Young Professionals
 NAMM YP is devoted to preparing young professionals under the age of 40 for increasingly
 responsible leadership roles within the musical instruments and products industry through
 business, social networking and leadership development programs such as industry
 mentoring.

 Members are part of a network of professionals who work together to ensure the continued
 growth of the music products industry by developing strong ties within the larger NAMM
 community, and by providing career guidance to students in colleges and universities. The
 group meets annually during the NAMM Show in Anaheim, Calif., and annually at the
 Summer NAMM Show in Nashville, Calif.


 About NAMM
 NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion international
 musical instruments and products industry. NAMM’s activities and programs are designed to promote
 music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies.
 For more information about NAMM or the proven benefits of making music, interested parties can visit
 www.namm.org or call 800-767-NAMM (6266).

                                                                                             Page 1 of 1
FOR IMMEDIATE RELEASE

MEDIA CONTACT:       Kymberly Drake                   Scott Robertson, APR
                     Public Relations Manager         Director of MarCom
                     NAMM                             NAMM
                     760-438-8007, ext. 162           760-438-8007, ext. 102
                     Fax: 760-438-8257                Fax: 760-438-8257
                     kymberlyd@namm.org               scottr@namm.org

 NAMM Foundation Now Accepting Applications for 2012 President’s
       Innovation Award for Exemplary College Students
            Recipients Receive Opportunity to Attend the 2012 NAMM Show


CARLSBAD, Calif. , June 15, 2011—The NAMM Foundation announced today that it is
accepting applications at www.nammfoundation.org for its 2012 President’s Innovation
Award to support under graduate and graduate students pursuing careers in the music
products industry.

The cash award supports qualified college students to attend NAMM’s annual global
music products trade show “The NAMM Show,” in Anaheim, Calif., Jan. 19-22, 2012
where they will be invited to participate in a special collegiate program offering
advice, mentoring and networking with industry laureates and professionals.

Awardees will also be encouraged to visit the more than 1,400 exhibits during the four-
day event, representing the product offerings available from the industry’s top-tier
global music product manufacturers.

“It is this type of up-close and hands-on experience that helps industry hopefuls envision
their future in the music products industry,” said Joe Lamond, president and CEO,
NAMM. “This initiative was created to support one-on-one mentoring, an opportunity for
networking at the largest music products trade show in the world, and a chance for
students to learn from the industry’s most successful and seasoned professionals.”

To apply for a 2012 President’s Innovation Award, interested parties should visit
www.nammfoundation.org or e-mail grants@namm.org. Submission Deadline: Sept. 30,
2011. Awards will be announced on November 1, 2011.

About the NAMM Foundation
The NAMM Foundation is a non-profit organization with the mission of advancing active
participation in music making across the lifespan by supporting scientific research,
philanthropic giving and public service programs from the international music products
industry. For more information about The NAMM Foundation, please visit
www.nammfoundation.org.




                                                                               Page 1 of 1

				
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