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Audio Technica ATH ANC Innovations Press Release

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					                                                                                NEWS RELEASE
                                                                             Contact: Frank Doris
                                                                              Tel: (631) 645-5668
                                                                         frankdoris@optonline.net


                               FOR IMMEDIATE RELEASE


  AUDIO-TECHNICA INTRODUCES ITS NEW TOP-OF-THE-LINE ATH-ANC9
           QUIETPOINT® ACTIVE NOISE-CANCELLING HEADPHONES


STOW, OH, May 4, 2012 — Audio-Technica today announced the introduction of its
ATH-ANC9 QuietPoint® active noise-cancelling over-ear headphones, the company’s new top-
of-the-line active noise-cancelling (ANC) model. The ATH-ANC9 offers new features including
exclusive Tri-Level Cancellation™ selectable noise-cancellation settings, an inline microphone
and controller for answering calls and controlling music, and additional enhancements. Click
here for a YouTube video about the ATH-ANC9’s features and benefits.


The ATH-ANC9 blocks up to 95% of outside noise – the highest ANC performance ever
achieved by Audio-Technica QuietPoint headphones, while delivering superlative sound
quality.


Audio-Technica’s new Tri-Level Cancellation provides three preset filters for noise reduction of
up to 30 dB over a wide range of environmental noise conditions that are experienced in
everyday life. Mode 1 is ideal for use on airplanes, trains and buses and applies maximum
noise-cancellation to low frequencies. Mode 2 is designed especially for use in noisy offices
and crowded places, and targets midrange frequencies. Mode 3 is best for already-quiet
locations like libraries and creates a pristine, peaceful environment ideal for study.



                                                •1•
The ATH-ANC9 is the first over-ear QuietPoint model to feature a cable with an inline
microphone and controller for answering calls and controlling music. The mic and controller
support select products including the iPhone™, iPad® and many iPod® models. The
microphone has an omnidirectional pickup pattern (it picks up sound from all directions) and is
designed for high-quality, intelligible response, enabling the wearer’s voice to be clearly
transmitted without having to speak directly into the mic. The controller enables the user to
play or pause music, answer and end calls, and go to the next or previous track.


The ATH-ANC9 has replaceable memory foam earpads for unmatched comfort, and is
designed for the exceptional audio quality that Audio-Technica has offered for 50 years. Its
precision 40 mm drivers and newly developed electronics provide clear, natural full range
sound with authoritative bass, a detailed midrange, smooth, extended treble and precise
imaging. The headphones offer an input sensitivity of 100 dB that will provide an ample
listening level from portable music sources. The ATH-ANC9 also works when the noise-
cancelling function is turned off, and operates in passive mode without batteries.


The headphones fold flat for storage and come with two detachable cables (with and without
inline controller), a 1/4-inch adapter, an airline adapter, a hard carrying case and an AAA battery.


The Audio-Technica ATH-ANC9 QuietPoint active noise-cancelling headphones are available
now at a suggested retail price of US$349.95 at www.shopaudiotechnica.com, Best Buy
Magnolia Design Centers, Airport Wireless Stores and other select authorized retailers.



                                                                                     ...ends 432 words

Photo Files: ATH-ANC9_dpi300.jpg
             ATH-ANC9_with_accessories_case_dpi300.jpg

Click here for ATH-ANC9 product profile and downloadable high-res photos.


Also see more here:
      50th Anniversary Information and Video
      Lighthearted Company Tour of Audio-Technica USA Video

                                                •2•
      Additional News Releases




Celebrating “50 Years of Passionate Listening” in 2012, Audio-Technica is renowned worldwide
for a broad range of consumer and professional audio products, including high-performance
headphones, microphones, wireless systems, turntables and phono cartridges. Winner of
numerous industry awards, Audio-Technica designs and manufactures products that set quality,
durability and price/performance standards for major concert tours, broadcast and recording
studios, corporate and government facilities, theaters, house-of-worship venues, and consumer
applications. Learn more at www.audio-technica.com.


                                                 ###


— For more information on the complete range of Audio-Technica products, contact
Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive,
Stow, OH 44224. Tel: (330) 686-2600.


— For further information regarding product availability and pricing in the United Kingdom,
please contact Harvey Roberts (hroberts@audio-technica.co.uk); in Germany, please contact
Anja Groth (a.groth@audio-technica.de); in the rest of Europe, please contact Evangéline Pirot
(epirot@audio-technica-europe.com).


Apple, iPod, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other
countries. iPhone is a trademark of Apple Inc.




                                                 •3•

				
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