Enhancery Diamonds San Diego CA Enhancery Jewelers 4242 Camino Del Rio N. #17 San Diego, CA 92108 619-282-3900 http://www.enhancery.com For the last 34 years, Martin and Kathleen White have modeled Enhancery Jewelers as your diamond collection. Bringing their travels around the world into their store, the Whites have found beautiful, new and unique diamond designs. We are a full service jewelry store specializing in beautiful diamond rings. Most people believe loose diamonds are the rarest thing on the planet, making them so valuable. Nothing could be further from the truth. There are enough diamonds in the world to fill a coffee cup for every man and woman on this planet. The actual reason they are so expensive is because strict controls are placed on the quantity of gemstones produced for sale worldwide. This marketing strategy is very similar to the world wide marketing of oil: they limit the supply to keep the prices high. Founded in 1888, De Beers company is the largest producer and seller of certified diamonds. Since the beginning the De Beers company has had a strangle hold on the diamond industry and a huge advertising budget. Diamonds are not rare, but rather the advertiser wants you to believe. De Beers keeps a huge stockpile of diamonds and tightly controls supply. Ever since the first diamond engagement ring was given to a 15th century bride, diamond has been the stone of choice in unifying love. However, this doesn't mean you should limit yourself to only purchasing diamonds for an engagement – from promise rings and birthday gifts to anniversary bands and fashion pieces, diamond jewelry have the power to enhance any look and make you feel loved. Now she'll have two good reasons to wear her hair up. Diamond rings are available in a variety of trendy and classic styles, such as our always popular diamond solitaire earrings that are perfect for everyday wear or special occasions. You'll also find styles like diamond stud earrings, diamond hoop earrings, dangle diamond earrings and more that any woman would be thrilled to add to her collection. Come find the perfect diamond here at Enhancery Jewelers.