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Indice-analitico-libro-SEO

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					SEO e SEM
Guida avanzata al Web Marketing
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Marco Maltraversi                                              2e




SEO Semantica: Microdati, Rich Snippets e Authorship Markup >>
Abilità e trucchi Black Hat SEO: come scalare le classifiche >>
Google Panda, Google Penguin e le ultime novità di Google >>
Tecniche di Web Marketing Persuasivo e CopyWriting per la SEO >>
Indice analitico


A                             Click-Through Rate (CTR), 58
Accessibilità, 183            cloaking, 277, 420
Ahrefs, 468                   Cluetrain Manifesto, 60
AJAX, 246, 317, 431           clustering, 38
Alexa Rank, 35, 58, 307       CMS, 183
Alt, 152, 226                 competitor, 116, 304
Anchor Text, 144              concorrenza, 61
AOL, 51                       consistenza, 180
Article Marketing, 327        Consumer Generated Media, 67
AskJeeves/Teoma, 51           contenuto duplicato, 262
autorevolezza, 306            Conversion Rate, 58
                              copywriting, 280
B                             core sites, 24
BackLink, 58, 302, 311, 432   CPA (Cost Per Action), 58
BadRank, 307                  CPO (Cost Per Order), 58
Bebo, 416                     crawling layer, 427
Bing, 51, 370                 cross browser, 211
Black Hat SEO, 445            cross-linking, 275, 312, 316
blog, 289, 324                CSS, 213, 223, 312, 430
Boilerplate, 434
brand awareness, 65           D
branding, 65                  deep linking, 230, 302
buzz marketing, 328           Del.icio.us, 413
                              Diigo, 414
C                             Direct Hit, 40
cache, 225                    directory, 26, 319
Caffeine, 42, 439             direct response, 65


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SEO e SEM | Guida avanzata al Web Marketing



DIV, 213                                      G
DNS, 91, 253                                  Google, 84, 100, 51
DocType, 133, 255                             Google AdSense, 375, 380, 463
document retrieval, 22                        Google AdWords, 69, 373, 374
dominio di terzo livello, 264                 Google Alert, 461
doorway page, 277, 421                        Google Analytics, 381, 463
duplicazione, 273                             Google Blog, 353
Dwell Rate, 66                                Googlebot, 190
                                              Google Instant, 48
E                                             Google Maps, 345
Ebay, 331                                     Google Merchant Center, 355
eCPM (Cost Per Mille), 59                     Google News, 350
e-mail marketing, 67, 337                     Google Panda, 441
emozionalità, 288                             Google Places, 346
EPC (Earning Per Clic), 59                    Google Sandbox, 435
epinions, 417                                 Google Translate, 272
errore 404, 203                               Google Libri, 354
Excite, 52                                    guest posting, 327
eye-tracking, 99                              GUI, 180
F                                             GWT (Google Webmaster Toolkit), 141,
Facebook, 392                                  209, 460
FBML (Facebook Markup Language), 397          H
Feed RSS, 197, 330, 381, 407                  hashtags, 390
filtro Bombing, 436                           header HTTP, 271
filtro Bowling, 436                           Hi5, 416
Flash, 228                                    HillTop, 37, 190
Flickr, 369, 404                              HotBot, 52
fogli di stile, 125                           hot-linking, 228
Folksonomy, 411                               HTML 5, 153
follow, 134                                   HTTP caching, 225
forum, 321
frame, 430                                    I
frequenza delle keyword, 121                  impression, 58
frequenza di rimbalzo, 464                    inbound link, 302
FriendFeed, 407                               index, 134
fruibilità, 183                               indexer, 29



 492
                                                                          Indice analitico



indicizzazione, 58                            M
information retrieval, 18                     MajesticSeo, 468
IP, 276                                       marketing virale, 66, 334
IWon, 52                                      Matt Cutts, 87
                                              meta tag, 123
J                                             microblogging, 390
JavaScript, 246                               microformati, 159
K                                             Mixx, 415
keyword prominence, 122                       Mobile Marketing, 63
keyword, 99, 285                              motore di ricerca, 21
keyword density, 120                          multicanalità, 329
keyword difficulty, 102                       multilingua, 261
Keyword Effectiveness Index, 115              MySpace, 401
keyword pattern, 120                          N
keyword proximity, 121                        navigabilità, 179
keyword stuffing, 421                         Netscape, 52
KPI (Key Performance Indicators), 59, 71      Newsvine, 415
L                                             nofollow, 134
lackout, 220                                  noindex, 134
landing page, 59, 63, 288, 335, 374           noscript, 231, 314
Latent Dirichlet Allocation, 173              O
Latent Semantic Indexing, 170                 object tag, 241
LDA, 120                                      off page factor, 31
legge 80/20, 106                              on page factor, 30
link analysis, 31                             Orkut.com, 416
link baiting, 315, 334                        outbound link, 302
link building, 275, 315
LinkedIn, 388                                 P
link farm, 438                                PageRank, 84, 32, 58, 190, 307, 454
link popularity, 31, 58, 190, 275, 301, 419   Page Vector, 24
link spamdexing, 419                          parola chiave, 86
long tail, 105                                Pay Per Click (PPC), 59, 373
LSI, 120                                      PDF, 235
Lycos, 52                                     penalizzazioni, 434
                                              Penguin Update, 441



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SEO e SEM | Guida avanzata al Web Marketing



Personal Branding, 387                        S
pertinenza di marketing, 104                  Scribd, 417
Ping, 455                                     Search engine, 94, 301
Pingback, 324                                 SERP, 86, 16, 89
popolarità, 301, 306                          server proxy, 220
Popularity, 116                               shadow domain, 420
principio di Pareto, 105                      short tail, 105
prominenza, 126                               Silverlight, 239
pull, 60                                      single sign-on, 265
push, 60                                      sitelinks, 250
                                              sitemap, 186, 191, 255
Q                                             sitemap video, 243
quality score, 374                            SlideShare, 406
query informative, 19                         SMM (Social Media Marketing) , 66, 382
query navigazionali, 19                       SMO (Social Media Optimization) , 21,
query processor, 29                             74, 382, 383
query transazionali, 19                       sniping, 108
R                                             snippet, 130
rankability, 86                               social bookmarking, 67, 329, 410
RDFa, 161                                     social network, 382, 447
Reddit, 415                                   social news, 330, 414
Redirect, 430                                 social news explosion, 446
Redirect 301, 203                             sottocartella, 267
Redirect 302, 206                             sottodominio, 266
rel=“alternate”, 148                          spam, 85
rel=“canonical”, 147                          Spider, 28
rel=“nofollow”, 146, 319                      Squiido, 417
REP, 134, 136                                 Stop words, 127
reputazione, 306                              StumbleUpon, 413
retweet, 390                                  Surface link, 302
rewrite engine, 199                           SWF Address, 234
RIA (Rich Internet Application), 181, 229     SWFObject, 230, 233
robots.txt, 136                               T
ROI (Return On Investment), 63, 104,          tabelle, 213
 58, 378                                      tabelle nidificate, 224, 430




 494
                                                          Indice analitico



tag canonical, 429             W
tag di intestazione, 142       W3C, 125, 216
target, 62                     Web 2.0, 86, 246
targeting geografico, 275      Web Marketing, 20, 59
tasso di conversione, 58, 63   WebRank, 308
Technorati, 412                Webring, 314
tecniche euristiche, 100       web semantico, 40, 157
teoria della coda lunga, 105   web server, 450
Term Vector, 24                Wide Side Factor, 32
testo duplicato, 423           widget, 340
testo nascosto, 422            Wikipedia, 408
TLD, 90, 264, 310              www.kelkoo.it, 369
Topical link, 310
Topical TrustRank, 308         X
Top Level Domain (TLD), 265    Xing, 389
Trackback, 325                 XML, 157, 231
Trusted see, 314               XMLHTTP, 247
TrustRank, 34, 189, 307, 439   Y
Twitter, 390                   Yahoo!, 51, 369
U                              Yahoo! Answers, 369, 447
URL, 199                       Yahoo! Auto, 369
URL rewriting, 200             Yahoo! Gruppi, 369
usabilità, 182                 Yahoo! Local, 369
User Agent, 137, 277, 452      Yahoo! Pulse, 369
                               Yahoo! Viaggi, 369
V                              Yelp, 417
Vanity URL, 396                YouTube, 242, 403
Viadeo, 418
viral marketing, 287
visibilità a pagamento, 68
visibilità “naturale”, 69




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