100 Days and Nights of Summer - 2007 by 8suNtp31

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									  Marketing Update
        and
100 Days & Nights of
      Summer


   Janet Dewey-Kollen,
   New Mexico Department of
    Transportation Traffic Safety
    Bureau (NMDOT TSB)
FY 08 Super Blitz Schedule
        Super Blitzes
              November 16 – Dec 2, 2007
              December 21 – Jan 6, 2008

              March 14 – March 30

              May 1 – May 5

        Click It or Ticket
                May 19 – May 31
        100 Days and Nights of Summer
                June 1 – September 8
                  • July 3 – July 6 (4th of July Mini Blitz)
                  • August 15 – September 1 (National
                    Over the Limit Under Arrest
                    Mobilization)
                Target Markets
   Primary Segment #1
       Ages 18 - 24, primarily males, American Indians,
        Hispanics, college students

   Primary Segment #2
       Ages 25 - 34, primarily males, all ethnic groups.

   Primary Segment #3
       Ages 35 - 44, primarily males.
FY 08 Media
   Approximately 2 weeks prior to
    each Super Blitz, NMDOT TSB will
    run paid media with an awareness
    and consequences message.
       Mi Hijito, Jobs, Explanations


   During SuperBlitzs, we will run
    enforcement-focused message.
       100 Days of Summer
Spots
Television Spots
“100 Days and Nights
of Summer” – 2007
   Enforcement
   Activity and
   Outcomes
   JUNE 1-
   SEPTEMBER 8, 2007
             Enforcement Activity
             2007 (As of October 2007)
   DWI Arrests                     2,216
        Checkpoints          232
        Saturation Patrols   714
   Suspended/Revoked License 1,094

   Seat Belt Citations             7,172

   Child Restraint Citations       1,368

   Speeding Citations              34,660
Enforcement Activity 2007
(As of October 5)


Other   Citations                            35,010
     General Traffic
     LDWI (1 month data only)
         • Under 21 consumption          42
         • Open Container                54
         • Miscellaneous Citations     1600

Uninsured    Motorists Citations              7,555

Miscellaneous     Arrests                      755

     Felony Arrests                    197
     Fugitives Apprehended             432
     Stolen Vehicles Recovered          11
     Drug Arrests                      115

NMSP    Commercial Motor Vehicle Citations

                                     24,316
  Enforcement Activity -
  Summary 2007

Total traffic citations and
 arrests during 100 Days &
 Nights of Summer:

        114,242
Lives Saved in Summer
2007
   Overall fatalities
    decreased in NM in
    June, July, August 2007
    by at 18%!
Posters and Rack Cards




       Order from: http://www.safernm.org/

           Injury Prevention Resource Center

                Order Form
Questions or for more
information!

    Janet Dewey-Kollen
       Program  Administrator
       NMDOT Traffic Safety Bureau

       janet.deweykollen@state.nm.us

       505-827-7528 or 505-573-7636

								
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