CANON Social _ Cultural Support Activities.pdf by handongqp


Social & Cultural
Support Activities
    Corporate Philosophy

    Canon is promoting cultural and
    social support activities based on
    a kyosei philosophy

1   CANON Social & Cultural Suppor t Activities 2011/2012
Continuing far reaching support to bring a
good future to life.

Canon provides products and services with the aim of contributing to society through its technological excellence,
while at the same time promoting social and cultural support activities in response to the various needs and
problems facing communities worldwide.
We tackle a range of important social issues, including protection of the global environment, relief activities for
disaster-stricken areas, the growth and development of the international community, educating and nurturing young
people, social welfare, and development of the arts, culture and sports.

We will continue to promote our social and cultural support activities in accordance with the local needs of
each community. Through these activities we aim to fulfill our social responsibilities as a good corporate citizen,
contributing solutions to various social problems for the benefit of the Earth and humanity, and striving to be a
company that is appreciated, trusted, and respected worldwide.

We hope that this booklet will help you to better understand the range of social and cultural activities undertaken by
the Canon Group, and that this will enhance communication between Canon and the communities in which Canon

                                                                                   Fujio Mitarai
                                                                                   Chairman & CEO
                                                                                   Canon Inc.

                                                                                         CANON Social & Cultural Suppor t Activities 2011/2012   2

    Bringing happiness to the lives of people in our
    Scope of Activities
                                                                                                 Humanitarian Aid
    With the progress of globalization, corporate social responsibility is an                    and Disaster Relief
    increasingly important issue.                                                                Helping many,
    The range of Canon’s social and cultural support activities has expanded to                  caring for individuals
    cover such areas as humanitarian aid and disaster relief, conservation of the
    environment, social welfare, local communities, education and science, and
    art, culture and sports.
    In the past several years, many parts of the world have suffered natural
                                                                                                 Conservation of
                                                                                                 the Environment
    disasters. In response, Canon has made and collected monetary donations,
                                                                                                 Caring for nature
    while its employees have volunteered in a range of support activities,
                                                                                                 to protect our
    including visiting affected areas to offer assistance.                                       precious planet
    In its activities, Canon’s support, not limited to short intervals of time,
    provides continuous assistance to people and organizations in need. Its aim
    is to provide wide-ranging support by working in partnership with groups                     Social Welfare
    that have a broad outlook and inclusive values.                                              Building healthy and
    Canon will continue to make the best possible use of the resources it                        happy communities
                                                                                                 through kindness
    has built up over many years, such as its personnel, capital, technologies
                                                                                                 to others
    and facilities, working as a good corporate citizen to tackle problems and
    contributing to a society in which all people can live their lives to the fullest.

    Regional Activities

          EUROPE /AFRICA

                                  ASIA/OCEANIA             JAPAN                  THE AMERICAS

3   CANON Social & Cultural Support Activities 2011/2012
global community

                                                                                                              Local Communities
                                                                                                              Creating real and lasting bonds
                                                                                                              between people

                                                                                                               Education and Science
                                                                                                               Taking a forward-looking attitude
                          Scope of                                                                             to build an ideal future


                                                                                                               Art, Culture and Sports
                                                                                                               Enriching our lives through
                                                                                                               excitement, passion and joy

   Progress of Activities

     1970                       1980                         1990                                                          2000

    1974                       1981–                        1990–                                                        2007–
    Sales of the “Optacon”,    “Endangered Species”         Toner Cartridge                                              The Tsuzuri Project
    an Electronic Reader for   Advertising Series Run       Recycling Program                                            <Cultural Heritage Inheritance
    the Blind, Launched        (National Geographic)        Canon Cup Japanese                                           Project>
                                                            Speech Contest
    1977                       1987–                                                                                     2008–
                                                            Supporting the “Nature”
    Announcement of the        Canon Foundation in Europe   Series as a Sponsor                                         Canon Institute for Global Studies,
    “Communicator”,                                                                                                     and the Canon Foundation
    a Portable “Tape-Writer”                                1995–                                                       Established
    for the Speech Impaired
                                                            Tamagawa Riverside Beautification Activity
                                                            Hope Elementary School Project Support
                                                                                                                        For a Green Vietnam
                                                            Canon Clean Earth Crew
                                                                                                                         Furusato project - Linking our
                                                                                                                         dream & sustainable society to
                                                            1997–                                                        the future
                                                            Canon National Parks Science Scholars Program
                                                            Canon Envirothon

                                                            WWF Conservation Partner

                                                                                                   CANON Social & Cultural Support Activities 2011/2012   4
           On the scene
         around the world

                                                                                                       Donating funds through the Japanese Red Cross to help areas affected by the earthquake

    Humanitarian Aid and Disaster Relief
    Helping many, caring for individuals

    Contents of activity
             Europe                                                      Oceania                                                                          Asia

       Award ceremony   © World Press Photo                Employees in New Zealand wearing red and black                              Service staff travelling around the disaster areas
                                                             as a sign of support for the disaster victims

    Supporting the World Press Photo                       Sending Support to New Zealand                                        Emergency Repair Crew travels to
    Foundation                                             for the Earthquake                                                    Areas Struck by Landslides
    Bringing us the truth of the                           Kia Kaha, the Maori word for                                          Travelling bad roads to
    present world                                          be strong, is our watchword                                           deliver good hopes
    Canon has supported the World Press                    The Canon Group donated ten million yen                               Massive mud slides occurred in August of
    Photo Foundation, headquartered in the                 through the Japanese Red Cross and other                              2010 in Zhouqu county in Gansu province
    Netherlands, since 1992. This foundation,              organizations to support the victims of the                           of China. The Xi’an branch of Canon China
    in addition to its worldwide press photo               New Zealand Earthquake that occurred in                               dispatched a service team down 500 km
    exhibitions, also presents awards in                   February 2011. Canon New Zealand also                                 of rough roads (eight hours single way)
    countries around the globe. It continues               proactively supported the recovery by                                 to the disaster-stricken places to provide
    to support press photography around                    providing office equipment for free and                               free office equipment maintenance for the
    the world by holding seminars and                      helping construction companies.                                       users there.
    educational programs for photographers.

5   CANON Social & Cultural Support Activities 2011/2012
    Feature                          Japan                                                                                                   Message
    ● Support for Areas Affected by the Great East Japan Earthquake                                                                          Thanks to Canon’s Worldwide Support

                                                                                                                                             Japanese Red Cross Society
    From around the world, the Canon Group turns                                                                                             Administration Sector,
                                                                                                                                             Organizational Development
    thoughts into action for disaster-stricken areas                                                                                         Department
                                                                                                                                             Deputy Director
                                                                                                                                             Rikiya Honma
    Support for the people affected by the Great
    East Japan Earthquake of March 2011 is provided                                                                                          Canon has cooperated with us on a global
    in a variety of forms by the Canon Group.                                                                                                scale based on their philosophy of kyosei.
                                                                                                                                             When disaster occurs, Canon is quick to
    The Canon Group donated three hundred                                                                                                    support the Red Cross in a wide range of
    million yen, and Fukushima Canon Inc. donated                                                                                            relief activities and humanitarian efforts.
    an additional one hundred million yen to                                                                                                 The Japanese Red Cross has provided
                                                                                                                                             emergency medical personnel, distributed
    Fukushima, where it is located. In addition
                                                                                                                                             emergency supplies, and collected
    to this, we moved proactively to donate and                                                                                              contributions for the Great East Japan
    lend our products, such as the donation of five      The Governor of Fukushima Prefecture, Mr. Sato (right), received a
                                                                                                                                             Earthquake which occurred on March 11,
    portable digital radiography systems, which are      donation from the president of Fukushima Canon Inc., Mr. Fukasawa (left).           2011. To accomplish this, Canon Group
                                                                                                                                             was very proactive in providing support
    helping to rebuild and rejuvenate the disaster-                                                                                          in various forms, for all of which we are
    stricken areas. Group employees from around                                                                                              extremely thankful. We hope that the
    the world held fund raising events which                                                                                                 Canon Group will continue its worldwide
                                                                                                                                             support for the Red Cross.
    collected over 50 million yen.
    We also cooperated with the “Signal of Hope
    Project”, to support fishermen in the Sanriku area
    by donating office equipments and refrigerated                                                                                                    Visit our Web site for more information
    containers to help rebuild their fishing industry.                                                                                          Japanese Red Cross Web site
                                                         “Signal of Hope Project”        Formal delivery of refrigerated containers

                   Asia                                                        Japan                                                                            Asia/Japan

  Employees volunteer to clean up an oil spill                        Refugee Film Festival    © UNHCR                                          Laotian children studying at school   (Photo credit: EDF-JAPAN)

Volunteering to Clean Up the Oil Spill               Supporting the Japan Association for
in Dalian’s Port                                     UNHCR                                                                                Employees Helping Children
Helping local communities                            To alleviate the problems of                                                         Convert used stamps and
recover from disaster                                refugees                                                                             foreign coins into support
In July 2010, oil pipelines in Xingang of            The UNHCR (United Nations High                                                       We have been collecting used stamps
Dalian in China exploded releasing crude             Commissioner for Refugees) is an agency                                              (since 1994), foreign coins (since 1996),
oil into the sea. The disaster stretched in          of the United Nations working to aid and                                             and caps from PET bottles (since 2009)
a wide area along the coast of the city              protect the rights of refugees to solve their                                        from Canon employees all around
of Dalian. Employees of Canon Dalian                 problems. Since 2006, Canon has provided                                             Japan. These items are then donated to
volunteered to help remove the spilled oil           support in many ways, such as producing                                              organizations such as JOICFP and UNICEF
from the beaches.                                    exhibition panels and promotional DVDs                                               Japan for overseas medical support like
                                                     and supporting the “Refugee Film Festival”,                                          sending doctors and helping children in
                                                     which shows refugee-related films.                                                   impoverished regions.

                                                                                                                                      CANON Social & Cultural Support Activities 2011/2012                    6
                On the scene
              around the world

                                                                                                              Studying the lives of polar bears   ©Jon Aars / Norwegian Polar Institute / WWF - Canon

        Conservation of the Environment
        Caring for nature to protect our precious planet

        Contents of activity
                    World                                            The Americas                                                The Americas

    Advertising series featuring endangered species              Planting seedlings for “Generation Green”                    Old Faithful, a geyser in Yellowstone Park
        exhibited as panels (China-Japan Green Expo)

        Advertising Series Featuring Endangered                                                                     Eyes on Yellowstone is a Wildlife
        Species Run in National Geographic Magazine            Generation Green                                     Conservation Program
        Thirty years publishing photos of                      Environmentally conscious                            Canon’s cutting edge technology
        animals threatened by extinction                       products to keep our forests lush                    being used to protect wild animals
        Canon started the “WILDLIFE AS CANON                   Canon U.S.A. launched the “Generation                Canon U.S.A. supports “Eyes on
        SEES IT” advertising series in National                Green” brand of environmentally                      Yellowstone”, which manages wildlife
        Geographic magazine in 1981 based                      conscious products in 2008 and initiated             and protects endangered species in
        on its mission to protect the planet’s                 the “Canon Forestry Program” by planting             Yellowstone National Park. Canon’s
        environment. We have presented around                  trees for purchase of these products and             imaging equipment has been used to
        350 species that are threatened with                   registered on a special site. So far we have         monitor the lives of animals, create a
        extinction over the past 30 years. These               planted over 100,000 trees. Individual               video library, and gather other information
        efforts helped to educate people about                 customers’ considerations for the                    which is used for education and research
        conservation of the environment.                       environment are helping to rebuild our               since 1995.

7       CANON Social & Cultural Support Activities 2011/2012
    Feature                           Europe                                                                              Message
    ● WWF Support                                                                                                         Using the Power of Images

    Collaborating to conserve
                                                                                                                          Director Corporate
    the wealth of our environment                                                                                         Relations
                                                                                                                          WWF International
                                                                                                                          Maria Boulos
    In 1998, Canon Europe became WWF (World
    Wide Fund for Nature)’s first conservation                                                                            WWF and Canon Europe have collaborated
    partner. From 2007, we started supporting the                                                                         to advance conservation. It was a
                                                                                                                          pioneering relationship in many respects,
    “WWF - Canon Polar Bear Tracker” project to                                                                           paving the way to increasingly close
    understand the realities of global warming. We                                                                        cooperation between the world’s leading
    are also working together with our “Canon Kids’                                                                       conservation organization and business
                                                                                                                          leaders. Canon Europe’s support to WWF’s
    Zone”, an environmental Web site for children
                                                                                                                          conservation work has been imaginative
    ages seven to eleven where we present                                                                                 and generous. The two organizations
    information about the lives of polar bears              Teaching environmental conservation                           have harnessed the power of images to
    and the arctic in 13 European languages. Our            at Mondweg Elementary School in Austria                       stimulate awareness of the fragility of
                                                                                                                          our natural environment and the many
    environmental education tools for elementary                                                                          conservation challenges the world faces.
    school students in their fourth and fifth years                                                                       WWF and Canon Europe look forward to
    are distributed for free to schools in Europe too.                                                                    pursuing their long lasting collaboration
                                                                                                                          based on high standards of environmental
                                                                                                                          responsibility and good corporate

                                                                                                                                  Visit our Web site for more information

                                                                                                                             WWF Web site
                                                            Web site for environmental education

                 Asia                                                       Oceania                                                               Japan

          Planting trees in Beijing                        The Royal Zoological Society, one of the 2011 winners                 Families observe animals that live in tidal flats

Green Pioneer is a Volunteer Tree
Planting Program                                         Canon Australia Environmental Grant                           Canon Nature Conservation Program
Passing on a verdant world to                            Recording the wealth of                                       Learning the importance of
the next generation                                      nature with imaging products                                  the natural world together
From March to May in 2011, Canon China                   Canon Australia has been offering                             A program in which employees and their
planted trees all across China in the Green              environmental grants that provide                             families learn the importance of biodiversity
Pioneer campaign. The tree planting                      imaging equipment worth AUS$5,000                             and nature conservation from specialists
was held in 14 locations such as Beijing,                (about 430,000 yen) to selected groups                        while surrounded by nature. The program
Tianjin, Qingdao, and Guangzhou. There                   since 2006. We provide the equipment                          started in 2006, and has visited Mt. Takao,
were 1,987 participants in total from                    that is most suitable to the environmental                    Ueno Park, and other areas, to commune
various locations, consisted of employee                 conservation project being done by the                        with the unique local environments. In
volunteers, dealers, suppliers, and their                selected group.                                               2011, we visited the tidal flats of Daishihashi
families.                                                                                                              on the lower Tamagawa river to observe
                                                                                                                       the animals and clean up the litter.

                                                                                                                   CANON Social & Cultural Support Activities 2011/2012              8
                On the scene
              around the world

                                                                                                                                                   Celebrities participating in a fundraising event

        Social Welfare
        Building healthy and happy communities through kindness to others

        Contents of activity
           The Americas                                                                Europe                                                              Asia

                Employees participating                                  (Left) Therapy summer camp (Austrian Red Cross)                     Participants enjoyed decorating cupcakes
    in the Making Strides Against Breast Cancer walk           (Right) Participants enjoying a “Special Holiday” (Holland Red Cross)

                                                                                                                                       Canon Photography Exchange
        Supporting the American Cancer Society (ACS)                  Red Cross Projects                                               Interaction with Special Needs Students
        We want to help eradicate                                     Developing various ways to provide                               Sharing happiness with
        cancer                                                        support in 16 countries of Europe                                children
        Canon U.S.A.’s support has helped the                         Canon Europe sponsors Red Cross                                  In the aim to bring the joy of photography
        American Cancer Society (ACS) to continue                     activities and has continued to provide                          to people with special needs, Canon
        its research and care activities since 1998.                  support for many years. Since 2006 we                            Singapore organized many photography-
        In addition to sponsoring the Making                          have signed a partnership contract to                            related activities with four special-support
        Strides Against Cancer walk, daffodils,                       strengthen our cooperative relationship                          schools throughout the year. In recent
        teddy bears and Gifts of Hope were sold                       even further. In all 16 European countries,                      years, employees are also involved in these
        in the Kyosei Café to benefit ACS in March                    we are providing contributions of                                CSR activities. Canon Singapore believes
        2011.                                                         equipment and personnel to educate and                           that employees’ engagement toward this
                                                                      support young people.                                            program is as important as the product

9       CANON Social & Cultural Support Activities 2011/2012
    Feature                  The Americas                                                                    Message
    ● National Center for Missing & Exploited Children (NCMEC)                                               We Want to Create Communities
                                                                                                             Where Children Can Live in Safety

    To quickly rescue lost                                                                                   National Center for

    and exploited children                                                                                   Missing and Exploited
                                                                                                             Children (NCMEC)
                                                                                                             President and
                                                                                                             Chief Executive Officer
    Based in the US, NCMEC is a non-profit NGO                                                               Ernie Allen
    established under the commission of the
    United States Department of Justice in 1984 to                                                           Thanks to Canon’s leadership, America’s
    support the prevention of child exploitation and                                                         families are more aware of the challenges
                                                                                                             faced by children today. Through
    to quickly find missing children. Canon U.S.A.,                                                          Canon’s support, NCMEC has expanded
    as a business partner of the NCMEC, has been                                                             its programs and is doing more to keep
    providing support, such as monetary donations                                                            children safe and create communities
                                                                                                             where children can live safely. For us to
    and equipment used for investigations for 15
                                                       Bryan Cranston, Emmy Award winner,
                                                                                                             make even greater progress, we need and
    years.                                             participated in the January event                     value the support of our great partner,
    In January of 2011, donations totaling $296,145                                                          Canon.
    (about 24,000,000 yen) were collected
    through a live and silent auction and by selling
    customized teddy bears.

                                                                                                                     Visit our Web site for more information

                                                       John Walsh, NCMEC founder and famous TV host     

                 Asia                                                    Japan                                                      Japan

          Providing free diagnosis                            Employees line up for the bread sale                    Employee volunteers assisting operations

Free Diagnosis of Glaucoma and                     Breads Made at the Vocational Training                 Supporting the Oita International
Cataracts                                          Center Sold at the Office                              Wheelchair Marathon
Saving 7,500,000 people from                       Connecting people through                              Multi-faceted support for
preventable blindness                              commerce                                               athletes who compete
The Wockhardt Foundation, an NPO, is               At our Fuji-Susono Research Park, breads               We started our support in 2006 for the
working in India to save people from               made by the Social Welfare Corporate                   world’s first and biggest wheelchair
preventable blindness by going around              Kyoseikai “Suzuran“, which is a local                  marathon and in 2008, our employees
the country offering free diagnosis of             vocational training school, are sold several           started volunteering to help operations.
glaucoma and cataracts. Canon India                times a month. Their sales have tripled in             In 2011, 261 athletes from 16 countries
is supporting the efforts of this NPO to           the last six months as a result of aggressive          participated in the meet. 50 group
protect people’s right to vision.                  sales appeals such as using the public                 employees volunteered to support
                                                   address system in the buildings. Many of               athletes and maintain the course.
                                                   our employees are now familiar with their

                                                                                                      CANON Social & Cultural Support Activities 2011/2012       10
              On the scene
            around the world

                                                                                                                               Scenes of the rice harvest in Takane in Murakami City in Niigata Prefecture

      Local Communities
      Creating real and lasting bonds between people

      Contents of activity
         The Americas                                                              Europe                                                                          Asia

     Employees volunteer to clean up the coast               Employee volunteers maintaining welfare facilities for children      Canon China staff teaching Canon Hope School students how to take photos

      Canon Clean Earth Crew                                       Volunteering                                                            Canon Hope School
      Grassroots activities to                                     Employees volunteer for                                                 Setting up educational
      protect the environment                                      charitable activities                                                   environments around Asia
      The Canon Clean Earth Crew is the                            Canon employees in the Netherlands                                      In China, Canon companies have
      volunteer team of Canon U.S.A. employees,                    have been participating in volunteer                                    supported the construction of nine Canon
      friends and family that began operating                      activities since 2004, such as taking and                               Hope Schools to date. We have donated
      in 1996. They are active in a number of                      printing photos for hospitalized children                               office machines and supported the
      environmental conservation activities,                       and accompanying elderly people on a                                    funding to replace school buildings. Also,
      such as planting trees and cleaning up                       day out. In addition, they are continuously                             since 2009, we have held photography
      parks and beaches in neighboring areas.                      taking care of the garden and maintaining                               class and Photo Exchange program to
      The crew has expanded beyond the main                        the facilities of children’s welfare                                    further bolster our activities.
      office and into the regional offices.                        institutions.

11    CANON Social & Cultural Support Activities 2011/2012
           Feature                       Japan                                                                                                    Message
           ● Furusato project - Linking Our Dream & Sustainable Society to the Future                                                             Facing the Future with a Shared Vision

           Bequeathing a beautiful verdant Furusato                                                                                               Nonprofit Organization
           (hometown) to our children’s future                                                                                                    Asaza Fund
                                                                                                                                                  Director General

                                                                                                                                                  Hiroshi Iijima
           With the aim of bequeathing a beautiful
           verdant hometown to our children’s future,                                                                                             Through the cooperation of everyone in
           Canon MJ Group joined customers and business                                                                                           the Canon MJ Group, we are reaching
                                                                                                                                                  across barriers to make connections
           associates in various areas around the country                                                                                         between people and businesses in rural
           for the “Furusato project - Linking our dream                                                                                          areas. Operations in Ibaraki Prefecture are
                                                                                                                                                  beginning to solidify in a model involving
           & sustainable society to the future”, which
                                                                                                                                                  circulation in local areas connecting welfare,
           is involved in recycling and environmental                                                                                             agriculture, fisheries, education, energy, local
           conservation.                                                                                                                          industries, and businesses even more than
                                                                                                                                                  the environment. These operations, which
           Since its start in May 2010 until October 2011,                Scenes of rice planting in Minobu Town in Yamanashi Prefecture          operated independently in the past, are
           we have held 68 volunteer events with a total of                                                                                       slowly opening up prospects toward a social
           1,443 people participating.                                                                                                            model with a “new commonality” integrated
                                                                                                                                                  on environmental conservation and local
           These projects are linked to business activities.                                                                                      activization collaborating in waves and
           The money accumulated according to the                                                                                                 results changing to a circulating operation
           number of used cartridges* collected from                                                                                              aiming to get many more than just two
                                                                                                                                                  birds with one stone. Let’s create a vision of
           customers and business associates is donated                                                                                           the future as we move forward together.
           to the cause.
                                                                                                                                                           Visit our Web site for more information
           * Excluding collections from schools registered with the
             Bellmark Foundation, and collections from post offices.                                                                                 Special site for the “Furusato Project - Linking our
                                                                                                                                                     Dream & Sustainable Society to the Future”
                                                                          Cleaning up the tidal flats of Wajiro in Fukuoka Prefecture        

                       Japan                                                                 Japan                                                                           Japan

Employees from Nagahama Canon visiting homes for the elderly            Family experimental lecture focusing on light and color                                   Cleaning up around the Ami Plant

      Volunteer Visitors                                               Canon Kids Park                                                         Clean-up Work
      Treasuring the time we spend                                     Inviting parents and children to                                        Helping local communities
      with people                                                      events during summer vacation                                           through beautification efforts
      Since 2009, the employees at Nagahama                            At Canon MJ, we hold events for families                                The areas around our business locations
      Canon have visited homes for the elderly                         called “Canon Kids Park” in four locations:                             all over the world are cleaned periodically
      and enjoyed seasonal events with the                             Shinagawa, Ginza, Nagoya, and Osaka                                     by Canon employees. For example, at
      local people. In June 2011, they visited                         (Umeda). Parents and children can have                                  the Ami Plant, we have environmental
      the Nishiazai Day Service Center and                             fun together in experimental lectures                                   beautification activities around our offices
      had a good time making bamboo leaf                               learning about light and color and in                                   twice a year. The activity in May of 2011
      decorations and taking commemorative                             workshops such as making cameras with                                   attracted 366 employees who picked up
      photos.                                                          milk cartons. These programs could be                                   136.2 kg of garbage such as empty cans
                                                                       helpful for children’s summer projects.                                 and bottles and weeds.

                                                                                                                                           CANON Social & Cultural Support Activities 2011/2012             12
            On the scene
          around the world

                                                                                                                     Curtain call on the first day of Canon Cats Week

     Education and Science
     Taking a forward-looking attitude to building an ideal future

     Contents of activity
       The Americas                                                       Europe                                               Asia

          Group photo of participants                           Professor Sir Richard Friend lecturing      Participants learn how to do close up photography

     Canon Envirothon                                       Canon Foundation in Europe                   Green Volunteer Action
     Promoting interest in the                              Supporting researchers for                   University students see what
     environment for youngsters                             more than 20 years                           nature has to teach them
     The top environmental science contest in               The Canon Foundation in Europe               Since 2009, Canon China has planned
     North America for high school students                 was founded in 1987 to foster mutual         and implemented the “Green Volunteer
     boasts an attendance of more than                      understanding between Japan and              Action” project aimed at university
     500,000 every year. At the contest held                Europe. The foundation continues to          students with the cooperation of the
     in July of 2011, 270 students advanced                 support scholars and scientists. Professor   China Wildlife Conservation Association.
     through the ranks of their US and                      Sir Richard Friend of the University of      In 2011, 30 students were selected from
     Canadian schools to test their knowledge               Cambridge was invited for the fourth         10 universities throughout China. They
     of soils and land use, aquatic ecology,                invitational lecture in 2010.                studied ecological photography for five
     forestry and wildlife in teams of five.                                                             days in Dinghushan National Nature
                                                                                                         Reserve in Guangdong Province.

13   CANON Social & Cultural Support Activities 2011/2012
    Feature                   Japan                                                                                        Message
    ● Canon Cats Week                                                                                                      Expressing Together the Joy of Life

    Bringing the thrill of Cats
    to the children                                                                                                        Shiki Theatre Company

                                                                                                                           Sasaki Norio
    Canon has been a sponsor of the musical
    Cats produced by Shiki Theatre Company in                                                                              Shiki Theatre Company produced 3,700 shows
    Yokohama since November 2009 as a way to                                                                               with more than 3 million audiences in Japan within
                                                                                                                           last year. Since the day of our foundation, our belief
    contribute, be active in local communities and                                                                         and mission for our activity is to convey “the joy
    to promote art and culture in the Yokohama                                                                             of life” through our productions. And this is why
    region. In September 2011, Canon and Shiki                                                                             we continue to produce our productions widely
                                                                                                                           throughout Japan. The production of Cats in
    Theatre Company co-hosted “Canon Cats Week”
                                                                                                                           Yokohama was made possible by the Canon Cats
    to provide an opportunity for the children                                                                             Theatre. And by working together with Canon, we
    of next generation to experience the live          Middle school students gathered in front of the theater
                                                                                                                           realized to have 4,300 middle school students in
    performance in theatre. 4,300 middle school        for Canon Cats Week                                                 Yokohama to see Cats. We, Shiki Theatre Company,
                                                                                                                           are thankful for Canon’s activity, for making it
    students were invited to this special occasion.                                                                        possible for the middle school students to visit
    Moreover, we are doing a variety of educational                                                                        our theatre again after seeing our show in their
    support activities, such as “Canon Cats School”,                                                                       elementary school days through our “Theatre of
                                                                                                                           Heart”, charity shows for the elementary school
    a program for high school students in theatre                                                                          students in their sixth years, which we had invited
    and dance club to see the play and attend the                                                                          them to experience the live theatre.
    seminars. We also have “Canon Monthly Seat”
    program open for high school students who                                                                                       Visit our Web site for more information
    need special cares.                                                                                                       Shiki Theatre Company Web site
                                                       High school students learning dance at Canon Cats School

                Asia                                                      Japan                                                                     Japan

             Award ceremony                       Teaching the fun of manufacturing in the electronics laboratory              Making lenses and taking photos in the lens workshop

                                                                                                                        Learning Support Programs for
Canon Cup Japanese Speech Contest                  Summer Vacation Canon Factory Kids’ School                           Children
Cultivating people as a bridge of                  Children experience the fun                                          Studies that cultivate abilities
friendship joining Japan and China                 of manufacturing                                                     and emotions in children
Since 1990, Canon and the People’s                 Four companies in the Oita Regional                                  Canon’s employees act as instructors in
Government of Dalian have been co-                 Group work together to provide various                               original programs that provide hands-on
hosting the Canon Cup Japanese Speech              experiences for children at Canon’s Oita                             experience in making lenses and cameras,
Contest to promote interaction between             Manufacturing Training Center. In 2011,                              and in paper-craft. Nearby schools and
Japan and China and to boost motivation            we had 11 individual programs such as                                public facilities and a variety of other
to study the Japanese language. There              making cameras by hand, working in                                   places are used for the program. In the
were over 10,000 entrants at the 22nd              the electronics laboratory, and shooting                             printer disassembly class, a home-use
contest in 2011. The winners were                  nature photos in the field. About 150                                printer is dismantled to teach about its
dispatched to a training in Japan in August,       students took part.                                                  mechanisms and recycling.
and visited Canon HQ and the Toride Plant.

                                                                                                                    CANON Social & Cultural Support Activities 2011/2012            14
            On the scene
          around the world

                                                                                                                                     Filming the traditional Jinji Dance

     Art, Culture and Sports
     Enriching our lives through excitement, passion and joy

     Contents of activity
                World                                             The Americas                                                   Asia

           Canon Cup Junior Soccer                          Enjoying the International Music Night Concert                   Kick off in Singapore

                                                            Continuing Support for International             Canon PhotoMarathon Asia
     Supporting Soccer Around the World                     Concerts in Eisenhower Park                      A unique photo contest
     Helping children chase their                           Sharing the pleasures of the                     Spreading the culture of photography
     dreams                                                 love of music                                    to more and more people
     Canon is supporting soccer in a variety                For more than 20 years, Canon U.S.A. has         Originated from Singapore in 2003, the annual
     of ways, such as sponsoring leagues                    been a title sponsor of the International        Canon PhotoMarathon Asia photo contest,
     and international meets. We are also                   Concert Series held in Eisenhower Park           organized now in eight Asian countries,
     supporting soccer for children by                      near its headquarters. More than 10,000          continues to gain popularity over the years.
     sponsoring “Canon Cup Junior Soccer”                   people came to the concert in June 2011          During this day-long event, participants are
     for primary school children and “Danone                at where 20 of our employees volunteered.        required to take photographs based on three
     Nations Cup”, an international tournament                                                               different themes provided at different time
     for ages 10 to 12.                                                                                      intervals. This competition challenges them to
                                                                                                             create photos on-the-spot under the pressure
                                                                                                             of time. About 14,000 people took part in the
                                                                                                             Canon PhotoMarathons in 2010.

15   CANON Social & Cultural Support Activities 2011/2012
      Feature                        Asia                                                                               Message
      ● Preserving the Culture of the Miao People in China                                                              To Hand Down Culture to the Future

      Canon can show traditional cultures
      to the future                                                                                                     Silver art and crafts expert
                                                                                                                        of the Miao
                                                                                                                        National Level Culture Successor
      Since 2009, Canon China has supported                                                                             Yang Guangbin
      the preservation of the traditions of ethnic
      minorities through cooperation with the China                                                                     Never before has there been a global
      Intangible Cultural Heritage Protection Center                                                                    corporation like Canon to express an
      and local governments. In 2010, citing Miao                                                                       interest in the culture of an ethnic minority
                                                                                                                        like us, the Miao, and to provide help to
      culture, they launched a program to protect the
                                                                                                                        protect our intangible cultural heritage.
      intangible cultural heritage of the Miao people                                                                   The recording and protection of the
      to record the making of Miao silver arts and                                                                      traditional culture of the Miao is very
      crafts, Miao embroidery, making of lusheng,                                                                       important to pass on our culture to the
      and lusheng dance. The project teams are              Recording a performance of the lusheng                      future and to teach people throughout
                                                                                                                        society about us too. As a member of the
      made up of specialists in cultural research and
                                                                                                                        Miao, I am extremely happy for Canon’s
      expert photographers who filmed for over two                                                                      support and I hope that Canon continues
      months in Guizhou Province where the Miao                                                                         its work to protect our culture for years to
      live. They accumulated 40,000 photos and 200                                                                      come.
      hours of film while they were there and after
      three months of editing, this record database
      was donated to the China Intangible Cultural
      Heritage Protection Center. Selected photos
      and images were also exhibited to the general
      public as an appeal for the protection of the
      Miao and to pass their culture on to the future.      Digitally recording Miao culture

                 Japan                                                         Japan                                                                Japan

Workshop held jointly with Tokyo National Museum          Children photographing the natural world around them                       Grand Prize Selection Committee 2010

Cultural Heritage Inheritance Project
The Tsuzuri Project                                      Junior Photographers                                        New Cosmos of Photography
Transmitting precious cultural                           Cultivating the sensibilities of                            Supporting novice photographers in their challenge
asset to the future                                      children through photography                                of the possibilities of photographic expression
This is a project with the Kyoto Culture                 The goal of the project is to increase awareness            We started this public contest in 1991 to
Association (NPO) and Canon to support the               of the environment and cultivate the sensibilities          discover, educate, and support novice
preservation and conservation of Japan’s                 of children. The children are provided with a               photographers. The size and format of
painted folding screens and doors, which are of          place to experience how they can express their              their works are not questioned. The judges
great historical and cultural value. The leading         discoveries and feelings to other people by                 are prominent photographers and critics.
edge technology of Canon is used to reproduce            photographing the natural world that surrounds              Among the past winners, several leading
these cultural objects in high resolution. The           them. We go to the little green oasis in the                photographers have come up and are
reproductions are used in various scenes, such           cities or out in the countryside where nature is            now active in Japan and abroad.
as educational use in Japan and exhibitions in           abundant to hold digital camera classes, photo
overseas.                                                shooting, and photo exhibitions.

                                                                                                                 CANON Social & Cultural Support Activities 2011/2012       16
      Special Topic                Canon Group supporting disaster areas around the globe

     Spreading a circle of smiles
     and hope for the future.
     The Canon Group, supporting disaster-stricken areas in various ways around the world, is focusing on the
     Tohoku region of Japan helping to recover and rebuild lives and businesses after the Great East Japan
     Earthquake which occurred in March 2011.
     This page introduces some of those efforts.

            From friends                                                                                                                                    Praying for recovery efforts at
            around the world                                                                                                                                Japan Day in New York
                                                                                                                                                            Canon U.S.A. supports Japan Day, a cultural
                                                                                                                                                            exchange event for Japanese and Americans
                                                                                                                                                            in New York. In 2011, event participants were
                                                                                                                                                            able to send well wishes to the people of
                                                                                                                                                            Japan in its recovery efforts. Visitors reflecting
                                                                                                                                                            on the events in Japan could be seen writing
                                                                                                                                                            messages of support.
                                                                   Visitors writing words of encouragement for Japan (New York)

                                                                                                                                                            Presenting 13,500 origami
             Employees making donations at Canon Zhuhai (China)
                                                                                                                                                            paper cranes from Argentina
          Holding a variety of fundraisers                                                                                                                  Canon U.S.A. bolstered relationships in
          around the world                                                                                                                                  Argentina by sponsoring the Copa America
          Canon Europe carried out unique contribution                                                                                                      soccer tournament and holding origami-folding
          activities in which volunteers baked cakes and                                                                                                    events as an emotional expression of support
          employees who ate them made donations. At                                                                                                         for the disaster in Japan. The 13,500 origami
          Canon U.S.A., Australia, and other places online                                                                 J.LEAGUE PHOTO
                                                                                                                                                            cranes that were folded were presented with
          charity donations are having positive results.          Ceremony to present strings of origami paper cranes                (Sendai city, Japan)
                                                                                                                                                            a message of hope at a ceremony prior to a J.
                                                                              Left: Mr. Raul Dejean, Argentina Ambassador to Japan
                                                                                 Right: Mr. Toshio Kimura, Director, Canon U.S.A.
                                                                                                                                                            League professional soccer game in Sendai.

                                                                                                                                                            Students who transferred
            Hope for the future                                                                                                                             schools due to the disaster
                                                                                                                                                            were invited to Cats
                                                                                                                                                            Twenty students, and their guardians, who
                                                                                                                                                            transferred to middle schools in Yokohama
                                                                                                                                                            because of the Great East Japan Earthquake were
                                                                                                                                                            invited to the Canon Cats Theater. They enjoyed
                                                                                                                                                            the performance, after which they met the cast
                                                                                                                                                            and got to shake hands with their favorite cat
                                                                  Participants meeting the cast of Cats after the performance
                                                                                                                                                            and had a commemorative photo taken.

                             Photo exhibition                                                                                                               The Canon Eagles rugby club
                                                                                                                                                            support for the disaster area
          Supporting the Great East Japan
                                                                                                                                                            The Canon Eagles rugby club donated thermal
          Earthquake UNICEF Photo Exhibition
                                                                                                                                                            clothes to people in the disaster affected area
          Canon collaborated in the UNICEF East Japan                                                                                                       in answer to an appeal by the Japan Rugby
          Earthquake Photo Exhibition held in the Tokyo                                                                                                     Football Union. We are also continuing to
          International Forum. The public was informed of                                                                                                   collect donations at every game to help the
          the actual conditions of children and the disaster                                                                                                future recovery of rugby in the disaster hit
          caused by the Great East Japan Earthquake through                                                                                                 areas.
          the cooperation of the Japanese media and                            Sweatshirts sent by the rugby club
          prominent photographers at this photo exhibition.

17   CANON Social & Cultural Support Activities 2011/2012
   Supporting with Canon’s products
Donating Medical Equipment
to the Japanese Red Cross
Canon donated five sets of portable digital
radiography systems to the Japanese Red Cross
to support medical efforts in the disaster area.
This system, being used in medical facilities
in the disaster area, is configured around the
CXDI-55G, our digital x-ray equipment for
medical use.
                                                                             Full photo-system set up in clinic               Takada clinic where system is set up
                                                                                                                                      (Rikuzentakata City, Miyagi Prefecture)

  Chairman Murase of Canon MJ provides equipment to                       Printing service in Rikuzentakata City      Title of photo: “For Pieces of Hope in a Land of Despair”
        encourage students in the camera club                                                                               Photo: Kamaishi Higashi Junior High School in Iwate Prefecture

Donating photography                                             Helping out at the Michi no Cafe                   Supporting children to record
equipment to high schools                                        in a recovery support project                      their recovery efforts
“Photo-Koshien”, which Canon and Canon MJ                        The Michi no Cafe is a joint project organized     Canon supports the Recovery Assistance Media
sponsor, set up a project to support camera                      by Canon, Starbucks, the Matsushita Institute      Team established by the NPO Visual Media
clubs at high schools affected by the disaster.                  of Government and Management, and others.          Producers Association. Support for this project
On May 10 and 11, we visited the camera clubs                    An open-air cafe was set up in the disaster area   is provided in the form of cameras and printers.
of high schools in Miyagi prefecture that were                   as a place where people can enjoy a relaxing       Children record with their own hands to show
affected by the disaster. Mr. Murase, chairman                   cup of coffee. Photos taken at the cafe of         succeeding generations the images of children
of Canon MJ, personally delivered digital                        people’s smiling faces are printed out on-site     taking firm steps towards the recovery of their
cameras and printers.                                            as a special service offered by Canon.             homes and schools.

  Employees volunteer in support activities                                                                             A message from the Canon
                                                                                                                        CSR Division
Employee volunteers support
Many Canon Group employees are voluntarily                                                                              Since our founding, our code of
supporting areas affected by the Great East Japan                                                                       conduct has been “San-ji Spirit” (self-
Earthquake, helping residents to return to the                                                                          motivation, self-management, and self-
lives they led before the disaster. The volunteers                                                                      awareness), upholding the legacy of
carried out a variety of activities, such as removing                                                                   a spirit of mutual respect through the
wreckage and photographing and recording the
                                                                                                                        independent action of our employees.
damage caused by the disaster.
                                                                          Employee in the disaster area
                                                                                                                        We promote a variety of activities, some
                                                                              (Noda Village, Iwate Prefecture)
                                                                                                                        of which deal with social issues, and
                                                                                                                        within this corporate culture employees
                                                                                                                        occasionally participate as volunteers.

                                                                                                                        We want everyone to understand that
                                                                                                                        as employees of Canon, we believe our
                                                                                                                        personal activities help society in the
                                                                                                                        same way we use our technical know-
                                                                                                                        how to create products and services
             Washing and restoring photos                                                                               that help society.
     damaged by the tsunami (Yamamoto Town, Miyagi Prefecture)     Employee recording damage from the tsunami
                                                                              (Miyako City, Miyagi Prefecture)

                                                                                                                          CANON Social & Cultural Support Activities 2011/2012               18
                                                                       Cover photos (from the top):

                                                                       • Students are excited to receive textbooks from Canon through the “Canon-Green
                                                                         Library for Kids” program (Vietnam)
                                                                       • Students in the Canon Hope School showing the photos they printed themselves (China)
                                                                       • Mondweg Elementary School teaches about the environment using materials
                                                                         developed by the WWF and Canon Europe (Austria)
                                                                       • “Junior Photographers” enjoying taking photos (Japan)

CANON INC. 30-2, Shimomaruko 3-chome, Ohta-ku, Tokyo 146-8501, Japan                                  PUB.S&CEN08                Printed in Japan

To top