Will Google Plus Review Give Your Social
Media Marketing A Boost?
By: Martin Armstrong
If you’re wondering if Google + has the power to give your
social media marketing a boost, the answer is a
resounding, “yes!” This new platform has been designed
to make online meet-ups as easy and as effortless as
dropping by your neighborhood coffee shop to meet your
Currently, you can only join by invitation. Google officially
does not position itself as a competitor of Facebook, but
it may, in fact, give Facebook, the diva on the social
network circuit, some serious competition. It does this by
offering numerous features that stimulate social
engagement and an intuitive interface to figure out how
to get around and connect with people.
What gives Google + an edge over many sites where people can gather and share information is that it
has a lot of engaging features like the project bar, instant media uploads, Sparks, Huddle, Circles, and
You’ll find the project bar on the top of Google products. You can use the bar in a number of ways:
• Share your thoughts with your friends.
• View notifications about what is happening in your account.
• Get to your profile easily to use the Google + features.
• Easily access a number of other Google products.
An added bonus is that you can have multiple accounts. So, for instance, if you’re working for an SEO
company, you can add different client profiles onto your bar.
People love taking photos and shooting videos and sharing them. Google + makes the process of sharing
as easy as uploading them to a private album on their website. Additionally, Google + allows you to
decide who can see your photos or view your videos.
Sparks picks your preferences for you on what you like to watch or read on the web. It sends you stuff
you can enjoy when you want to take a break online.
Huddle allows you to have a group conversation. Suppose you and your friends want to decide what to
do on Friday evening—well, you can all huddle. You can discuss various places to go. You can talk about
where eat, what bands are playing in town, or what movies are worth seeing. In a literal sense, everyone
will get on the same page.
In real life, you live in different social circles. Perhaps, you have friends from work, your family, your
bowling club buddies, and your classmates from the evening classes you’re attending. Each group has its
own “insider information” and language. In the virtual world, Google + lets you interact with each group
This is the place for spontaneously mingling and shooting the breeze. Just tell some of your friends or
your circle when you’re free to hang out and they can meet you online.
Entertaining User Overview
Google has found an entertaining way of introducing new users on how to use their system: It's the
Google + Song. An attractive young woman in a red dress sings about her intuitive exploration of the
features of Google +, taking you from bewilderment to savvy user.