Zahra Ashktorab MidtermPoster lbsc

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					                                 Iteration 1                                                                                        iFacion Design Iteration                                                                                                                                       Iteration 2
                                                                                                                                                                Zahra Ashktorab                                                                                           In the second iteration, I
                                                        At the top of “My Profile”,     From blogs to popular Youtube stations, young women who have a passion for fashion find different online venues to share and receive their ideas. The internet is filled          added recent activity to
                                                        is the user’s profile picture   with hundreds of independent fashion blogs and Youtube stations. However, the online fashion community and is missing a structured/organized way to share fashion                 the users’ profile page. In
                                                        and a short blurb about the     ideas. “” (not created yet), is a site that allows young “facionistas” to post videos, post blog entries, create outfits, and network with one another all on one      the first iteration, the
                                                        user. There are four            page. Below, I created three iterations of a new site called “iFacion.” Several websites and blogs inspired the creation of “iFacion”.                                            user’s profile page would
                                                        different icons that link to                                                                                                                                                                                      always look the same
                                                        other pages: “My Closet”,                                                                                                                                                                                         except if they decided to
                                                        “My Portfolio”, “My                                                                                                                                              Up and coming fashion designers also have
                                                                                        Firstly, there has been an emergence of fashion blogs. An example of such a site                                                                                                  change their profile
                                                        Videos” and “My                                                                                                                                                  their own pages. An example of such a page
                                                                                        is: The creator of this site posts a link to her blog                                                                                               picture and/or the blurb
                                                        Thoughts”. “My Portfolio                                                                                                                                         is: On this site,
                                                                                        on Users post comments on the link that she posted on Facebook.                                                                                                     located next to the user’s
                                                        would be a place where a                                                                                                                                         Keiko Lynn, a designer, has links to an
                                                                                        If one looks at her blog, it is apparent that there are no comments on her blog.                                                                                                  picture. In this version, a
                                                        user like Keiko Lynn would                                                                                                                                       “about” section, an “outfits” section, a
                                                                                        because there is no strong sense of a social network on her blog site. If her site                                                                                                user’s profile showcases
                                                        post pictures of herself and                                                                                                                                     “makeup” section, a “links” section, a “faq”
                                                                                        was linked to other blogs, users and fans may post comments on her blog, other                                                                                                    all activity in
                                                        her designs. “My                                                                                                                                                 section, a “sponsor” section and a “contact”
                                                                                        than opting to post comments and “likes” on Facebook.                                                                                                                             chronological order (with
                                                        Thoughts” would support                                                                                                                                          section. Her main page is filled with new
                                                                                                                                                                                                                         outfits she has posted, with herself posing as   the most recent post at
                                                        blog entries (mainly text),                                                                                                                                                                                       the top). Users can access
                                                        and “My Videos” supports                                                                                                                                         the model. Other than the placing of the
                                                                                                                                                                                                                         pictures, there is nothing chronological and     different features either
                                                        videos that a user posts.                                                                                                                                                                                         through the tabs or the
                                                                                                                                                                                                                         no update section on her site. The final
                                                                                                                                                                                                                         iteration of iFacion features a newsfeed on      icons located at the
                    “My Profile”                                                                                                                                                                                         every profile that would showcase the current    bottom of the page.
                                                                                                                                                                                                                                                                                                                           “My Profile”
                                                                                                                                                                                                                         updates of the user.

                                                                                                                                                                                “” is a fashion
                                                                                                                                                                                networking site similar to that of
                                                                                                                                                                                “iFacion”, but its audience mainly                                                        The home screen features
                                                                                                                                                                                consists of professional designers.                                                       icons and an “On the
                                                                                                                                                                                One of the most immediately                                                               Runway” feed featuring
                                                                                                                                                                                apparent flaws of this site is the                                                        the user’s activity in
                                                       The home page on this first                                                                                              placement of advertisements. They                                                         chronological order. The
                                                       iteration shows a feed of        Currently, she uses the site “”, to create the images her       are obnoxiously placed and distract                                                       color scheme in the
                                                       the most recent user             outfits. Polyvore is a site that allows users to create outfits based on different      users from the site. On the home                                                          second iteration stayed
                                                       activity. The activity of        images of clothing available on different retailer websites. Its interface allows       page, different looks posted by                                                           the same (black, pink and
                                                       users within a network or        users to drag and drop items (pictures of tops, pants, purses, and shoes) and           different users are listed based on                                                       white). The “Portfolio”
                                                       “Facionistas” appears            create outfits. Once a user has created an outfit on Polyvore, she posts it to her      their “hype” points, which are based                                                      option was replaced with
                                                       according to chronological       blog. One must click on the image of the outfit to see the tags of the clothing         on ratings from other users. Clothing                                                     thee “My Outfits”
                                                       order. In this iteration,        items that make up the outfit. This inspired the site, “iFacion” to have a built in     items can also be tagged and viewed.                                                      section. “My Outfits” is
                                                       navigation appears on the        program similar to that of Polyvore, which would allow users to create outfits          This site however does not support                                                        more descriptive of what
                                                       side bar.                        from a database of available items to create an outfit. Because it will be a social     blog entries or videos, which is why a                                                    that section will feature –
                                                                                        network, users on “ iFacion” will be able to import items from friends’ “Closets”.      lot of its users host additional                                                          outfits.
                                                                                                                                                                                information on other sites as well.

                        “Home”                                                                                                                                                                                                                                                                                                “Home”

                                                                                                                                                                   Iteration 3
                                                                                        In the third iteration, I changed the color scheme         The home page in the third iteration features             In this iteration, the “Closet” evolved from a place
                                                       “My Closet” is a page
                                                                                        of the site. I decided that pink made the site look        “Facions”. “Facions” are pictures of outfits put          where outfits were showcased, to a place where
                                                       where one can upload
                                                                                        less professional. Black and white are the main            together by a user. “Outfits” are Polyvore-like           individual items were showcased. The “My Outfits”
                                                       outfits and clothing items.                                                                                                                                                                                        In the second iteration,
                                                                                        color schemes of this site. A user’s profile page          creations. The “Closet” contains individual items.        section was added as a place where outfits could be
                                                       The image featured in “My                                                                                                                                                                                          minor changes were made
                                                                                        features the user’s picture, a blurb about the user,       Users can rate “Facions”, outfits and closet items.       made in a format like that of, using
                                                       Closet” is from a blog entry                                                                                                                                                                                       to the closet feature. The
                                                                                        and a feed of their most recent activity.                  The home page features popular and new “Facions”          items in the “Closet” as well as the web.
                                                       on                                                                                                                                                                                                shoes were taken out and
                                                       (originally created on                                                                      as well as activity from users within the network.
                                                                                                                                                                                                                                                                          moved to a separate “My
                                              A user can                                                                                                                                                                                          Shoes” section. The
                                                       upload outfits and tag                                                                                                                                                                                             Closet showcases outfits
                                                       them. Also, not evident in                                                                                                                                                                                         put together in
                                                       this layout is one can                                                                                                                                                                                             “Polyvore” fashion and
                                                       upload individual items as                                                                                                                                                                                         outfits that are put
                                                       well (shoes, tops, blouses,                                                                                                                                                                                        together in Keiko-Lynn
                                                       pants, accessories).                                                                                                                                                                                               fashion (pictures of entire

                      “My Closet”                                                                                                                                                                                                                                                                                           “My Closet”

                                                                                                                                                                                                                                                                            In the first iteration, I used a modern font. However, after doing some
For this first iteration, I imagined fashion as a modern hip concept. For this                                                                                                                                                                                              research and looking at some fashion magazines, such as Vogue, I realized
reason, this iteration has a modern font, “Axure Handwriting.” The color                                                                                                                                                                                                    that fonts in the fashion world are mostly serif traditional-looking fonts.
themes of my first iteration were pink, black and white.                                                                                                                                                                                                                    Fashion is not a modern concept, it is a historical one that constantly
                                                                                                                                                                                                                                                                            evolves, and for this reason, I decided to change the font to Bodoni MT, a
                                                                                                                                                                                                                                                                            font similar to which is used in Vogue magazine. I made the navigation
                                                                                                                                                                                                                                                                            tabbed and added “My Shoes”, “My Accessories”, “My Outfits”, and got rid
                                                                                                            “My Profile”                                                      “Home”                                                “My Closet”                             of “My Portfolio”.

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