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					            GfK Hungária Reports 2005
(Detailed content of the reports: in the second attachment; GfK Reports 2005)

  Retail
     Trade Analyses
     Private Label Analyses
     Shopping Monitor Hungary, Shopping Monitor Central- and Eastern Europe
     GfK Purchasing Power Index
     Strategic Letter
     Sales Promotions

  Consumer Durables
     Penetration of Electrical Durables in Household (major and small domestic
     appliances, consumer electronics)
     Strategic Letter-Retail and Technology

  Bank and Insurance
     Financial Market Data Service
     Insurance Market Data Service

  Media Usage
    Hungarian Online Monitor
    National MediaAnalyses
    Rating of Local Radio Stations
    Radio Diary
    Media Analyses of Business Decision Makers

  HealthCare
     Populations’s Health Survey and Medication Use

Eating Habits
      Eating Habits 1989-2005

  Clothes Market
     FashionScope

  Life Style, Society
      European Consumers 2005
      The way we were-unusual qualitative report on teenagers
      Consumer Confidence Index

                              Further information:
            Horváth Andrea, GfK Hungária Market Research Institute
                   Addresse: H-1132 Budapest, Visegrádi u. 31.
             Tel.: (06/1) 452-3069, E-mail: andrea.horvath@gfk.hu
                                  www.gfk.hu
GfK Hungária                                       Reports of GfK Hungária                      2005


               This is the current master template for GfK Data Services presentations and is
               compatible with the PowerPoint templates of all GfK Group business divisions.
               This presentation contains a series of GfK Group charts which you can use, in
               whole or in part, for your own presentations.



                       Reports
                          of
                     GfK Hungária
               Topic Research Institute
                Market
               Occasion, speaker, date
                                                  2005.

                           www.gfk.hu
                        www.gfk.studyshop.hu
GfK Hungária                              Reports of GfK Hungária                        2005




     Reports - Topics
                                                                                                2
                      1. Retail                         + 8. Lifestyle, Society:
         Retail of Fast Moving Consumer Goods
                Purchasing Power Index
                                                          to get acquainted with the
               2. Consumer Durables                     European- and Hungarian
     Ownership of Electronic Household Appliances       Consumer:
                                                        European Lifestyle Research
               3. Bank and Insurance
                                                          to understand the behaviour,
                                                        values and consumer attitudes
                  4. Media Usage                        of an important target group:
                                                        The way we were;
                                                        special qualitative report on
                   5. HealthCare
                                                        teenagers


                  6. Eating Habits                        to map the expectations and
                                                        future buying plans of
                                                        consumers:
                 7. Clothes Market                      Consumer Confidence Index
GfK Hungária   1. Retail               Reports of GfK Hungária                 2005




     Trade Analyses

     Trade Analyses                                                                   3


     A Comprehensive Overview of the Hungarian Food Retail Trade

     -structure of trade: food retail shop types and the and the buyer reach
     and market share of the different chains
     - customer group characteristics: geographic and socio-demographic
     characteristics of the customers of shop types and chains, their
     ownership of consumer durables
     - buying habits: buying frequency and spending per purchase,
     breakdown of the payment methods by different shop types and chains,
     distribution of purchases among the days of the week
     - competition analysis: loyalty to the different shop types and chains,
     parallel use of shop types and chains, switches between shop types

     Available:
     in Hungarian
     in English

     Price:
     EUR 2400+VAT
GfK Hungária     1. Retail                          Reports of GfK Hungária                             2005



  Trade Analyses
  Market shares of channel types on total FMCG-level - Value (%)

   '02 '03 '04                                     2003.                                     2004.                   4
                                    J. F. M. A. M. J. J. A. Sz. O. N. D.      J. F. M. A. M. J. J. A. Sz. O. N. D.


    19 21 22      Hypermarket       19 20 20 21 19 20 20 21 20 22 23          22 22 22 23 21 20 22 22 24 21 23 26
                                                                     25
                  Supermarket
    14 14                           14 15 14 14 13 13 13 13 14 13
          15      Discount                                        14 13       15 15 15 15 15 15 14 16 14 14 14
                                                                                                               13
                  Cash&carry
    15 15                           14 15 15 16 16 16 16 15 15 15
            15                                                      14 14     15 14 15 15 16 16 15 14 16 15 15
                  Small grocery -    4 4 5                                                                     16
    4 4                                          4 3 4 4 4 4
           4      chain                       4                    5 4        3 4 4 4 4 3 3 3 3 4 4
    10            Small grocery -   13 13 13                                                                    4
       14
          16      other                      14 15 15 15 14 15 15 12 14       16 16 15 15 15 16 16 15
                                                                                                      16 16 15
                  Drug store                                                                                   14
    25                              24 23 22 20 21 21 20 20 21 19 21
         21 17                                                         19     19 18 18 17 18 18 18 17 17 18 16 16
    1 1 1                           2 1 1 1 1 1 1 1 2 1 2 1                   1 1 1 1 1 2 1 1 1 1 2 1
    12 10 10                        9 9 10 10 11 10 11 11 10 11 10 9          9 9 9 10 11 11 10 11 10 11 10 10

   1941 2200    turnover            157 149 154 191 175 184                   171 188 173 179 179 195
      2095   (ths mio. HUF)            143 182 148 180 195 237                   158 183 184 182 178 228
GfK Hungária   1. Retail                 Reports of GfK Hungária                     2005




     Private Label Analyses
                                                                                            5
    Private Label Analyses

    Presentation of all the private label products currently available on the fast
    moving consumer goods market

    -structure analysis: share of private labels, A and B products by shop and chain
    type in 2002, 2003, 2004
    - important consumption figures: Penetration, spending intensity, buying
    frequency, spending per visit for private labels and all the fast moving consumer
    goods
    - customer target groups: geographic and socio-demographic profile of private
    label customers
    - competition analysis: private label products, parallel use of A and B brands in
    2004. Parallel use of different private label products in 2004. Gain & Loss
    analysis for private labels, between A and B brands in 2004 compared to 2003.

    -Available:
    in Hungarian
    in English

    Price:
    EUR 2400+ VAT
GfK Hungária   1. Retail                    Reports of GfK Hungária                                2005



 Private Label Analyses
 Shares of private labels on FMCG level – Value (%)

     Total                        Hyper-   Super-    Discount   Cash&carry Small groc.   Small groc. Drugstore 6
                                  market   market                             -chain       other




     53           A brand                              51                      51
                                   58       56                                             56
                                                                      61                               64
                  B brand

                  Private Label
                                                       20
     29                                                                        27
                                   25       26                        20
                                                                                           38         23
                                                       29
     18                            18       18                        19       21
                                                                                                      14
                                                                                            5
GfK Hungária   1. Retail                     Reports of GfK Hungária                       2005




     Trade Analyses Plus

  Trade Analyses Plus                                                                                   7


  Overview of the Development of Hungarian Retail Trade and Future Trends

  In 2005 it is the second time that GfK Hungária published Trade Analyses Plus, on overview of
  the development of Hungarian retail trade.
  In addition to the description of the activities and strategy of the trade channels and chains, the
  analysis explores the expected future trends and the effects of the appearance of possible new
  players. It gives an overview of the position and the expected development of the Hungarian
  chains, and gives an account of the possible winners and losers of the competition among the
  channels. Together with the data obtained from the continuous trade and consumption
  researches, the study provides a unique view of the market.

  -overview of the near past of the trade of fast moving consumer goods
  - channel strategies: Size of FMCG market, projection of market share,
  a detailed analysis of the activities, strategies, possible development trends
  -EU summary: effects of retail trade globalisation and concentration in Hungary
  - appendix: development of consumer indexes (penetration, intensity, buying
  frequency, spending per purchase, loyalty, category intensity) in the case of channels
  and trade chains

  -Available:in Hungarian

  Price: EUR 1200 + VAT
GfK Hungária   1. Retail                   Reports of GfK Hungária               2005




     Shopping Monitor
                                                                                        8
       Shopping Monitor 2005

       Detailed presentation of the buying habits of Hungarian households

       -shopping conditions: factors influencing choice of main shopping place,
       satisfaction with shopping conditions, criteria influencing impulse
       purchases
       - preferred types of stores: the type of store being the main shopping place
       and shopping frequency, the choice of main shopping place for shopping
       particular assortment categories
       -choice of a particular chain as the main shopping place, development of
       preferences
       -consumers’ assessment of particular chains: according to price level,
       assortment range, quality of shopping environment, freshness and quality
       of goods, accessibility and willingness of personnel
       -shopping of particular non-food assertments
       -retail image

       Available:
       in Hungarian
       in English

       Price:
       EUR 1000 + VAT
GfK Hungária     1. Retail                              Reports of GfK Hungária                                       2005




     Shopping Monitor
     Importance of factors influencing choice of the main shopping place, 2004
                                                                                                                             9
                freshness and quality of products                                                               4,8
                                         price level                                                         4,7
                                  range of products                                                          4,7
                  pleasant and willing attendance                                                         4,5
                    overall speed of checking out                                                         4,5
         cleanliness of shop and its surroundings                                                         4,5
                                  visible price tags                                                      4,5
                        time accessibility of shop                                                     4,4
                                      opening hours                                                   4,3
                   presence of domestic products                                                      4,3
                                       surroundings                                                   4,3
                       Layout/furnishing of shop                                                    4,2
                        "My shop" tradition, habit                                              4,0
                      presence of brand products                                              3,8
                                 services rendered                                      3,5
                                                                                                       1=not important at all,
                  accessibility by public transport                                3,4
                                                                                                       5=very important
                 awareness of shop(brand name)                                     3,3
               loyalty schemes/cards/promotions                                    3,3
                             capacity of park ing lot                             3,2
                     possible to pay without cash                                 3,2
GfK Hungária   1. Retail                     Reports of GfK Hungária                       2005




     Shopping Monitor CEE
                                                                                                      10
      Shopping Monitor CEE 2005

      The unique comparison of shopping preferences in Central and Eastern European countries
      performs an essential source of information for retailers, suppliers and inverstors active in
      CEE region
      Countries covered: Czechia, Hungary, Poland, Romania, Russia (Moscow, St. Petersburg),
      Serbia and Montenegro, Slovakia, Ukraine (Kiev)

      -shopping conditions: factors influencing choice of main shopping place,
      satisfaction with shopping conditions
      - preferred types of stores: the type of store being the main shopping place, the
      choice of main shopping place for shopping particular assortment categories
      -consumer attitude towards major retail chains in particular countries, spontaneous, aided
      and active awareness of retail chains
      -consumer evaluation of particular retail chains
      Slected aspects of shopping behaviour: using a car for food shopping, promotional leaflet
      campaigns, customers’ attitude towards private labels
      -shopping of particular non-food assortments

      Available:
      in English

      Price:
      EUR 2570 + VAT
                                                                                                                                                               GfK Hungária
                                      100
                                       10
                                       20
                                       30
                                       40
                                       50
                                       60
                                       70
                                       80
                                       90


                                               very satisfied
                                               Satisfaction with the main shopping place by particular countries , % of respondents being
                                                                                                                                        Shopping Monitor CEE
                                        0
                             loyalty
                            schemes
                            customer
Serbia and Montenegro
Romania
Czechia




                                                                                                                                                                  1. Retail
                             services
                            payment
                              card
                          capacity of
                          parking lot
                         presence of
                           branded

                           price level

                          speed of
Slovakia
Russia-Moscow
Hungary




                        checking out
                         public traffic
                         accessibility




                                                                                                                                                               Reports of GfK Hungária
                          shopping
                        environment
                        pleasant and
                           willing
                         cleanness of
                             shop
                           freshness
                          and quality
Ukraine-Kiev
Russia-St.Petersburg
Poland




                         visible price
                             tags
                         presence of
                            local
                            range of
                            products
                        orientation in
                            shop
                            time
                         accessibility
                             opening
                              hours
                                                                                                                                                               2005
                                          11
GfK Hungária   1. Retail                  Reports of GfK Hungária                2005



     GfK Purchasing Power Index

                                                                                        12
       GfK Purchasing Power Index 2005/2006

       Purchasing Power on All Settlements of Hungary

       The GfK Purchasing Power Index includes the data about the purchasing
       power and the composition of the population of every Hungarian county and
       settlement. This volume is indispensable for developing trade, establishing
       the catchment area of new shops as well as for the comparison of sales
       indices and the performance of regional representatives.

       -population and purchasing power index of Hungary's counties
       - Hungary's purchasing power map
       - population and purchasing power index of Budapest districts
       - Budapest's purchasing power map
       - population data and purchasing power indices of Hungary's settlements

       Available:
       in Hungarian
       in English

       Price:
       EUR 1100 + VAT
GfK Hungária   1. Retail       Reports of GfK Hungária   2005




          GfK Purchasing Power Index
                                                                13
GfK Hungária   1. Retail                    Reports of GfK Hungária                        2005



     Strategic Letter

                                                                                                  14

       Strategic Letter

       The market and trade trends of fast moving consumer goods – An aid for strategic
       planning
        -macro-economic data, trends
        - the Hungarian economy after the EU enlargement; forecast of economic
        performance, importance of trade, effects of the enlargement on food trade and
        consumption, spending structure, macro-economic forecast, Hungarian and
        international purchasing power
        - retail trade overview, trends, position of major retail companies
        - trends of households’ consumption, consumers’ buying habits
        - manufacturer brands and private labels, market opportunities of private labels
        - leaflet market

        Available:
        in Hungarian
        in English

        Price:
        EUR 600 + VAT
GfK Hungária    1. Retail                  Reports of GfK Hungária                          2005


     Strategic Letter
     TOP 5 chains in 2000-2003 and forecast for 2005, based on private households’ FMCG
     purchases

                                                                                                   15
    60%
                                                                               8%    TOP 5

    50%                           Rewe            Rewe                Reál
                  Tesco     8%              7%                   7%                  TOP 4
           7%                                                                  8%
                                  Cora/           Cora/         7%    Cora/
    40%           Rewe       9%   Profi/    8%    Profi/              Profi/
           8%
                                  Match           Match               Match    13%   TOP 3

                  Cora/     9%             10%    Tesco        11%    Coop
    30%    9%     Profi/          Tesco
                  Match
                                                                                     TOP 2
                                                  CBA                          14%
    20% 12%                 13%   CBA                          12%    Tesco
                  CBA                      13%



    10%                                                               CBA            TOP 1
                  Coop      13%   Coop     13%    Coop         14%             15%
          13%

     0%
                   2000           2001             2002               2003           2005
GfK Hungária   1. Retail               Reports of GfK Hungária               2005




     Sales Promotions
                                                                                    16
   Sales Promotions

   Participation in promotions, attitudes towards sales and special priced
   products, opinion about promoted products

   -frequency of participation in promotions
   - how promotions influence the consumer purchase decision
   - purchase of promotional products
   - participation in different promotions,
   - the most popular promotions
   - sponsorship, sampling, product samples
   - promotional sweepstakes, prizes of the promotional sweepstakes
   - the most attractive prizes
   - opinion about promoted products
   - attitudes towards promotions

   Available:
   in Hungarian
   in English

   Price:
   EUR 380+ VAT
GfK Hungária   1. Retail                  Reports of GfK Hungária          2005



     Sales Promotions
     Personal opinion about promotional products

                                                                                  17


                           17,7     These products are often
                                    of lower quality than           27,2
                                    other not promoted
                                    products


                                    These are products of
                                    good quality, not
                                    different from other not
                           75,5     promoted products
                                                                    68,2

                                    These products are often
                                    better quality than not
                                    promoted products

                           5,1                                      2,9
                           1999                                     2004
GfK Hungária    2. Consumer Durables                Reports of GfK Hungária                      2005




     Penetration of Electrical Durables in Household

    Penetration of Electrical Durables in Households                                                    18
    – Major Household Appliances, Small Household Appliances, Consumer Electronics

    Households’ ownership and buying intention concerning major household
    appliances , small household appliances and consumer electronics (3 separate
    studies)

    -ownership, buying potential for 2005
    - brand awareness, brand preference (for certain product groups)
     - surveyed products:
    refrigerators, freezers
    agitation washing machine, spin-dryer, top and front loading washing machine, tumble-dryer
    microwave oven, dishwasher
    gas-, electric or combined, gas-electric combined cooker
    cooker hood / exhauster, air- conditioner
    built-in appliances
    women’s / men’s electric shaver, epilator, hair drier
    steam iron, dry iron
    electric coffee and tea machine
    deep fat fryer, toaster
    rod mixer, hand mixer, food processor, juice extractor
    women’s / men’s electric shaver, epilator, hair drier
    dry vacuum cleaner, multi function vacuum cleaner
    hi-fi systems / music centre
    black-and-white televisions, colour televisions
    VCRs/ players, camcorders
    Radios, radio cassette recorders, walkmans CD players / DVD players
    Available: in Hungarian
    Price: EUR 1100+VAT/study
GfK Hungária   2. Consumer Durables           Reports of GfK Hungária                      2005



     Penetration of Electrical Durables in Household
     Changes of consumer durables’ market, in value (%)

                                                                                                  19



                                1999/98     2000/99    2001/00      2002/01   2003/02   2004/03


         Small Domestic           +1,9        -3           -9            0     +23       +2,8
         Appliances

         Major Domestic               +8     +6,7          -5           +14    +16       -0,9
         Appliances

         Consumer                     +16     +8           -9           -4     +23        +6
         Electronics
GfK Hungária   2. Consumer Durables     Reports of GfK Hungária                  2005




     Strategic Letter- Retail and Technology
                                                                                          20
     Strategic Letter - Retail and Technology 2004/2005

     Market Information Supporting Strategic Decisions – from the Electronic
     Household Appliances Market

     - hungarian economy after the EU accession: macro-economic forecast, economic
     growth, consumption, accumulation, prices
     - summary of main trends
     - supply side: manufacturer positions, position and prospects of international and
     Hungarian-owned chains, hypermarkets
     - demand side: households’ ownership, consumer confidence
     - sales promotions: media and advertising spending analysis
     - promotional leaflet market
     - expected effects of foreign market developments in Hungary
     - regional headquarters in Hungary and in the Central Eastern European region
     - appendix of macro-economic indexes

     Available:
     in Hungarian

     Price:
     EUR 750+VAT
GfK Hungária    2. Consumer Durables        Reports of GfK Hungária                          2005



     Strategic Letter-retail and Technology
     Changes in the retail structure of electric household goods

                                                                                                    21



               Number of outlets                 2001            2004     2007(forecasted)


               Electronic retailer-chain          320             399           450

               Independent electronic             514             377           250
               retailer
               Department store                   55              23             7


               C+C                                11              12            14

               Mail delivery                       2                  4          5

               Hypermarket                        44              67            100


               DIY                                20              47            60


               Total                              966             929           886
GfK Hungária   3. Bank and Insurance        Reports of GfK Hungária                 2005




     Financial Market Data Service
                                                                                           22

    Financial Market Data Service – 1. Quarter 2005.

    People's evaluation of the financial institutions and banking services

    -saving habits
    - awareness of the financial institutions and their advertisements
    - clients of the financial institutions, their “key accounts”, changes in the
    client structure
    - liking for financial institutions
    - use of bank services
    - use of telephone and bank services
    - use of bank cards
    - image profile of the financial institutions
    - satisfaction with the main bank

    Available:
    in Hungarian
    in English

    Price:
    EUR 3350+ VAT
GfK Hungária   3. Bank and Insurance       Reports of GfK Hungária    2005




     Insurance Market Data Service
                                                                             23
    Insurance Market Data Service- 1. Quarter 2005

    People’s evaluation of insurance companies and their services

    -competition analysis
    demand groups (consumer groups of insurance companies and their
    characteristics), suppliers
    - brand presence and communication
    sources of information, brand- and advertisement awareness
    - selecting insurance company, image
    - reserves of growth: client movement, product trends

    Available:
    in Hungarian
    in German

    Price:
    EUR 3350 + VAT
GfK Hungária   4. Media Usage            Reports of GfK Hungária      2005




     Hungarian Online Monitor
                                                                             24


       Hungarian Online Monitor 2004/4. Quarter
       Survey of Internet users, people with access to the Internet

       -chance of access to the Internet
       - place of the Internet access
       - intensity of the Internet use
       - on-line shopping
       - possibility to use different services
       - frequency of the use of different services
       - plans to provide access to the Internet

       Available:
       in Hungarian

       Price:
       as per agreement
GfK Hungária       4. Media Usage                                       Reports of GfK Hungária                                                  2005



     Hungarian Online Monitor
     Shopping via Internet

      Ths. people                                                                                                                                       25

         500




                                                                                                                                 460
                                                                                                                        457
         450




                                                                                                               426




                                                                                                                                          407
         400




                                                                                                      374
                                                                                    370


                                                                                             367
         350




                                                                            290
         300
                                                         268
                                                267




                                                                                                                               259
                                                                  251
                                       250




                                                                                                                      234




                                                                                                                                        228
         250
                              226
                     223




                                                                                                             200
         200




                                                                                                    167
                                                                                           153
                                                                                  136
         150                                                              104
                                                                98
                                                       95




         100
                            74


                                     75


                                              75
                    66




           50

               0
                   2001/3   2001/4   2002/1   2002/2   2002/3   2002/4   2003/1   2003/2   2003/3   2003/4   2004/1   2004/2   2004/3   2004/4



          has already bought something via Internet                                 plans to buy something via Internet
GfK Hungária   4. Media Usage              Reports of GfK Hungária              2005




     National Media Analysis
                                                                                        26
   National Media Analysis – second half of 2004.

   Media use in Hungary

   The research entitled National Media Analysis is the result of two institutes having a
   leading role in media research, GfK Hungária and Szonda Ipsos, in wich the decades
   long experience and practice of the two parent companies (Ipsos and GfK) is united.
   The purpose of the continuous surveying is to collect data about the Hungarian media
   use that are reliable, impartial and serve as an accepted base of comparison and useful
   tool for every player on the media market. Interviews are conducted about listening,
   viewing, reading and life style, which are published four times a year.

   -press use habits
   - listening habits
   - viewing habits
   - households’ ownership of different consumer goods
   - planned purchases
   - free time spending, hobby activities, travelling habits
   - spoken languages

   -Available: in Hungarian

   Price: as per agreement
GfK Hungária   4. Media Usage                    Reports of GfK Hungária               2005




     Rating of Local Radio Stations
                                                                                              27
   Ratings of Local Radio Stations

   A joint survey of GfK Hungária and Szonda Ipsos on the ratings of local radio
   stations in the country. The two Hungarian market research companies, leaders in
   media research, provide you with authentic and reliable data for media planning.
   Respondents aged between 15 and 49 report on their local radio listening habits on
   the 18 county seats of Hungary and in Budapest. There are three surveys conducted
   annually, the data of which are published in February, June and October.

   - daily reach   of   radio   stations   15-49
   - daily reach   of   radio   stations   15-39
   - daily reach   of   radio   stations   15-29
   - daily reach   of   radio   stations   among people with at least a GCSE/high school
   diploma
   - daily reach   of radio stations among people in the Esomar AB status

   Available:
   in Hungarian

   Price:
   as per agreement
GfK Hungária   4. Media Usage             Reports of GfK Hungária                 2005




     Radio Diary
                                                                                             28
   Radio Diary - actual monthly study

   Ratings of radio stations and radio programmes

   The joint Radio diary research of GfK Hungária and Szonda Ipsos is conducted in
   connection with the surveying of the National Media Analysis research. The
   surveying is done in two stages: the data describing the respondents’ social and
   demographic characteristics, free time activities, fields of interest, media use habits
   and the household’s ownership of different consumer goods are surveyed during the
   Media Analysis research. During the second stage, the participants fill in a radio
   diary for seven days, which contains the listening periods of the day broken down
   into quarter-hourly periods. The surveying and the publication of the data is done
   monthly

   -daily reach of the radio stations on the different days of the week
   - reach of the radio stations by day and by quarter hour periods
   - reach of the radio stations by day in the same month of the previous year, last
   month, and in the current month by quarter hour periods
   - demographic characteristics of the audience reached by the radio stations by day
   - listening habits in Budapest

   Available:in Hungarian

   Price: as per agreement
GfK Hungária   4. Media Usage             Reports of GfK Hungária               2005




     Media Analyses of Business Decision Makers
                                                                                       29

    Media Analysis of Business Decision Makers [2003]

    Media use habits of business decision makers

    -demographic, social and life-style characteristics of business decision makers
    - the industrial sector, profession where the business decision maker works
    - the influence of the business decision makers on the procurement activities of
    the enterprises, institutions
    - media use habits of the business decision makers (print and electronic media)
    - personal consumption of the business decision makers

    Available:
    in Hungarian

    Price:
    as per agreement
GfK Hungária      4. Media Usage                            Reports of GfK Hungária                                     2005



     Media Analysis of Business Decision Makers
     Ownership of different pieces of property

                                                                                                                               30



      100
               92




                          91
       90


                                      84




                                                  81




                                                               77
       80

       70
                    61




                               58




       60




                                                                          47
       50
                                           45




                                                                                      40
                                                       39




                                                                                                 35
       40




                                                                    31




                                                                                                              29
       30

       20




                                                                                           10
                                                                               9
       10




                                                                                                                   7
                                                                                                      6
        0
                 video    mobile    private cars CD players     PC's      video    DVD players dishwashers    summer
               recorder   phones                                         cameras                             cottages

                                        business decision makers         total population
GfK Hungária   5. HealthCare               Reports of GfK Hungária                      2005




     Population’s Health Survey and Medication Use
                                                                                               31

    Population’s Health Survey and Medication Use [2004]

    Health and health consciousness of the Hungarian population, their attitude to health
    preservation, medications prescribed by doctors and OTC products

    -state of Health
    - health preservation
    - screening Tests
    - incidence Rate of Diseases
    - possibility to Choose from among Different Medications
    - price of Medications
    - role of Pharmacist in the Collection of Medications on Prescription
    - criteria for Medications
    - awareness and Use of OTC Products
    - spending on Over the Counter Medications

    in Hungarian
    in English

    Price:
    as per agreement
GfK Hungária     5. HealthCare                        Reports of GfK Hungária                             2005



     Population’s Health Survey and Medication Use
     Amounts spent on medications a month on average (%)


                                                                                                                 32



               National average                  42                     31               22        5

                       Over 60s        15             28                     43               15

         50-to 59-year-olds                 30                   30                 32             7

         40-to 49-year-olds                      47                          35               16    2

         30-to 39-year-olds                      43                          43               13 1

         20-to 29-year-olds                              69                          26            51

         15-to 19-year-olds                                 77                           17        70

                                  0%        20%            40%          60%         80%            100%

                        Nothing    Under EUR8            EUR8-EUR28             Over EUR28
GfK Hungária   6. Eating Habits          Reports of GfK Hungária                 2005




     Eating Habits
                                                                                         33
  Eating Habits 1989-2005

  An Overview of Changes of Hungarian Eating Habits, Consumer Trends of Eating

  -frequency of meals and eating occasions
  - eating outside the home and attitude to cooking
  - popularity of food products and frequency of consumption
  -healthy eating and attitude to own body weight , popularity of international cuisine
  - special analysis: definition of consumer groups, description of the different clusters
  by consumption frequency of different food/drink types, consumption frequency of
  food and drink types by consumer types
  - importance of criteria when buying food products
  - buying habits
  - use of convenience products, services (from 2003)
  - bottle refund, selective waste collection, household appliances (only 2003) attitudes
  to food safety, genetically engineered food products, added substances and other
  current topics (from 2005)

  Available:
  in Hungarian
  in English

  Price:
  EUR 1700+ VAT, separate study containing only 2005. year data: EUR 1150
GfK Hungária    6. Eating Habits                           Reports of GfK Hungária                                         2005



     Eating Habits
     Consumption frequency of drinks 1989-2005 , means

                                                                                                                                  34
               3,5
                                                                  1=once a week                           7= every day


                     2,7
                           2,6
         2,4
                                                   2,1   2,1

                                       1,9                                                    1,9
                                 1,9                                                                          1,8
                                             1,9                            1,7                                      1,7
                                                                                                    1,7 1,7
                                                                                  1,5
                                                                                        1,5
                                                                      1,3




                           fruit juice                                 carbonated, flavoured (soft) drinks



         1989        1992          1994        1995            1997         1999         2001         2003          2005
GfK Hungária   7. Clothes Market                       Reports of GfK Hungária                                    2005




     FashionScope
                                                                                                                         35
  FashionScope 2004- The Whole Clothes and Shoes Market

  A Detailed Description of the Whole Hungarian Clothes Market

  -size of the whole clothes market
  - proportion of purchasing households, buying frequency, spending per purchase by
  segment
  - shares of the segments; shares by region
  - shares of chains, shares by segment and region
  - average price by segment, average price by chain
  - proportion of promotional purchases by segment
  - distribution of segment by gender of users
  - time of purchase: breakdown of the days of the week by segment
  - breakdown of price categories by segment , of purchases by customers’ different
  socio-demographic characteristics
  - heavy buyer analysis: characteristics of consumer groups created on the basis of
  buying intensity

  Available:
  in Hungarian                                             Separate segment studies:
  in English                                               Underwear
                                                           Outerwear    EUR 1600+VAT/study*
  Price*:                                                  Shoes
  EUR 1600 + VAT                   * In the case of ordering more than 1 study from the 4 studies: EUR 1400+VAT
GfK Hungária   7. Clothes Market          Reports of GfK Hungária                         2005



     FashionScope
     Market share of channel types on the whole clothes market, Value (%)

                                                                                                 36
               2003                                 2004
                  1
                  1                                    1
                                                       1
                  2
                  1                                    2
                                                       1
                                                                       brand shop
                  10
                                                      20               sports shop
                   3
                   8                                                   shoe shop
                                                       3               mail order
                  11                                   7
                                                                       Far-East shop
                   3                                   8
                                                                       second hand shop
                  14                                   3
                                                                       boutique
                   1                                  14
                                                                       clothes retailer
                                                       1
                                                                       department store
                  32                                                   hypermarket
                                                      26
                                                                       cash&carry

                                                                       street vendor, market
                  13                                  11               other
GfK Hungária   8. Lifestyle, society   Reports of GfK Hungária                  2005




     European Consumers 2005
                                                                                        37

    European Consumers 2005

    Lifestyle, consumption and media preferences in Europe and Hungary

    -value orientation and consumer preferences: general- and consumption related value
    orientations; characteristics of ideal brand, drink, food and fabric; general media
    preferences; preferred TV genres
    -value orientations according to lifestyles:pattern of the orientation of European
    consumers; description and size of the 8 Euro-Socio-Styles lifestyle target groups;
    pattern of product/brand preferences and lifestyle
    -general- and consumption raleted value orientations according to lifestyle; product-,
    brand- and media preferences according to lifestyle
    -value orientations according to age and gender


    Available:
    in Hungarian
    in English

    Price:
    EUR 1600+VAT
GfK Hungária                         8. Lifestyle, society                       Reports of GfK Hungária                                                          2005




  European Lifestyle Research
  Target group size in Hungary and EEC-10

                                                                                                                                                                             38


                                                                 Possessing
                                                                       Mirage

                                      9,3 %                                   5,7 %               18,8 %                                         Population 15+
                                                             Magic World      12,1 %
                                      11,0 %                                                      16,0 %
                                                                               I=47




                                                                                                                          Peace and secureness
                                       I=85                                                        I=118                                         % Hungary
        Passionate living




                                                    Crafty World                                                                                 % EEC 10
                                                                                   Secure World                                                  Index Hungary
                                                                                                                                                 (Average EEC-10 =100)




                                                                                                                 Permanence
                                              Cosy Tech                                           Steady World
                            Change




                                               World
                                                   2,6 %                                                                                          > 110   Index above
                                                   3,6 %                                              31,3 %                                              average
                                      New          I=72                       Authentic               29,9 %
                                      World                                    World                  I=105                                       90 -
                                                                                                                                                          Index in average
                                                                                                                                                  110
                                                                     16,5 %
                                       3,8 %                         11,6 %                                                                       < 90    Index below
                                                                                   Standing World12,0  %
                                       6,2 %                         I=142                                                                                 average
                                       I=61                                                        9,6 %
                                                                                                   I=125
                                                                       Reality
                                                                      Being


   Euro-Socio-Styles® Database 2005; population 15 years and older
GfK Hungária   8. Lifestyle, society       Reports of GfK Hungária   2005




     The way we were
                                                                            39

      The way we were

      Unusual qualitative report on the teenagers


      -child-teenagers-young man – phases of development
      - the “life” of teenagers – how we see it, how the
      teenagers see it
      - the teenagers and politics
      - reachability of teenagers – traditional and new tools
      - teenagers’ consumer behaviour – consumption and
      money

      Available:
      in Hungarian

      Price:
      EUR 400+ VAT
GfK Hungária     8. Lifestyle, society            Reports of GfK Hungária                      2005



     The way we were
     Association of „favourite brand” among teeenagers

                                                                                                      40
    Favourite brand

               10-14 years                        15-18 years                       18- year

    Nothing                              Nike                               4U

    Nike                                 Adidas                             Gas

    Retro                                Fila                               Nokia

    Clothes                              Puma                               Sony

    Motorbike                            Sport                              Has no favourite brand

    Car                                  Has no favourite brand

    Bicycle
GfK Hungária   8. Lifestyle, society     Reports of GfK Hungária                      2005




     Consumer Confidence Index
                                                                                             41
    Consumer Confidence Index 1. Quarter 2005

    Expectations of the households: urvey about consumer mood and propensity to buy

    Consumer expectations and actual economic growth are interdependent:
    When consumers expect improvement, the economy usually starts looking
    up in 2-4 months time. When confidence declines, so does consumption.
    The study makes the development of consumption trends calculable on the
    short run, for about a six-month period. It combines the data of macro-
    economic indicators and consumption.
    The annual subscription fee of the study (4 volumes) is HUF360,000 + VAT.


    - overall economic conditions (unemployment, inflation, interests)
    - financial situation of the households (income expectations, real income)
    - investments and savings (buying intention of consumer durables, car,
    flat)

    Available:
    in Hungarian

    Price:
    EUR 380+ VAT
GfK Hungária     8. Lifestyle, society             Reports of GfK Hungária                         2005



     Consumer Confidence Index
     Expectations towards the economic situation of the country

                                                                                                          42

                                                      59
               54                                               56
                         51                                                  53               52
                                                                                    50
                                     42     40

               29
                         26                           24        26
                                                                             21     22        21
                                     17     17                  19
               14        14                                                  15     16        14
                                                      13
                                     7      6
        March     June 2003 Sept. 2003 December   March   June 2004 Sept. 2004 December   March
        2003                             2003     2004                           2004     2005


                today is better than a year before
                it will be in a good situation in the next 12 month
                the economic situation of the next five years will be better
GfK Hungária                  Reports of GfK Hungária   2005




     Further information and order
                                                               43



               GfK Hungária Market Research Institute
                  H-1132 Budapest, Visegrádi u. 31
                            www.gfk.hu
                      www.gfk.studyshop.hu

                            Horváth Andrea
                            +36 1 452 3069
                         andrea.horvath@gfk.hu

				
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