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This Webinar will be recorded and
posted on websites of the
participant CBA programs
     THIS WEBINAR IS PART OF THE
 GRANT WRITING PREPAREDNESS SERIES

CO-HOSTED BY:

SHARED ACTION,
     AIDS PROJECT LOS ANGELES

CAPACITY FOR HEALTH,
     ASIAN AND PACIFIC ISLANDER
     AMERICAN HEALTH FORUM

CA STD/HIV PREVENTION
     TRAINING CENTER
    TODAY’S WEBINAR:

            WAS DEVELOPED BY:




    Capacity for Health at APIAHF,
a Capacity Building Assistance Program,
   with offices in San Francisco and
            Washington D.C.
                         WHO WE ARE:



We are funded by The Centers for Disease Control and
Prevention (CDC) to provide FREE trainings and one-on-one
technical assistance for community-based organizations (CBOs) on:
     (1)   Organizational Infrastructure and Program Sustainability,
     (2)   Evidence-Based Interventions (EBIs) and Public Health
           Strategies, and
     (3)   Monitoring and Evaluation.
Webinar:




  Developing Logic Models
    THIS WEBINAR WILL BE RECORDED AND
       MADE AVAILABLE THROUGH OUR
    WEBSITES ALONG WITH COPIES OF THE
                  SLIDES
          DEVELOPING LOGIC MODELS

                      LeConté Dill, DrPH (c), MPH
Experience:
Evaluation Consultant at the American Red Cross, AIDS Service Center, and
Berkeley Youth Alternatives
Centers for Disease Control & Prevention
City of Berkeley Public Health Division
UC Berkeley Center for Cities & Schools

Education:
UC Berkeley School of Public Health
UCLA School of Public Health
Spelman College

Teaching:
Program Planning & Evaluation
Pedagogy
Sociology of the Family
           TOPICS OF THIS WEBINAR

                    Introductions

   Conversations
   and Questions                    What a Logic
                                    Model is…and is
                                    not




Examples of Logic
Models                         The Simple Form of
                               a Logic Model
           LEARNING OBJECTIVES

By the end of this Webinar, participants will:

 Have expanded their conceptualization of Logic
  Models
 Have a toolkit of various types of Logic Models
 Be able to use Logic Models as a tool for program
  planning
 Have at least one practical goal for improving the
  current elements of their program(s)
WHAT A LOGIC MODEL IS …
      AND IS NOT


    FIRST QUARTER
ON LOGIC…

      The relationship
      between elements,
      and the
      relationship
      between an
      element and the
      whole
SOME HISTORY

       Logic Models:

        Were originally created
        by evaluators in the
        1970s

        Became more popular
        with the W.K. Kellogg
        Foundation’s and CDC’s
        use in the 1990s
         WHAT IS A LOGIC MODEL?

 A systematic and visual
 way to share and present
 your understanding of the
 relationships among the
 resources you have to
 operate your program, the
                             $    ∆
 activities you plan, and
 the changes or results
 you hope to achieve.
         WHAT A LOGIC MODEL IS NOT

1. It is not reality. Is a simple model that represents
   program intention.
2. It is not complete. It does not display many cultural,
   social, and environmental factors that influence
   process and outcomes outside the program
3. Does not prove causal attribution of the intervention to
   the change
4. It is not a Theory of Change. But it relies on a social or
   behavioral theory or other theory of change.
5. Doesn’t address: Are we doing the right thing?
    A THEORY OF CHANGE…PROVIDES
             RATIONALE
It provides rationale for the
arrows in a logic model.
                Learn and
                practice
                menu
                planning &
                                  Teens eat
                cooking skills
   Program                        better
                                                     Improved
   provides     Gain                                 nutritional
   cooking      knowledge of                         health
   classes to   healthy foods
   teens                         Teens cook for
                and shopping     family weekly
                tips

                Receive
                                 It is the scientific or other
                nutritious       basis for the “logic” in
                                 the logic model.
                free food for
                family
                                              Example from Dr. Lyn Paleo
      WHY USE A LOGIC MODEL?


 The road most
 traveled by…
           WHY USE A LOGIC MODEL?

 Makes Program Theory Explicit
  – “Connects the dots” between resources, activities and
    outcomes

 Assists with planning
  – See where we are, and where we want to be
  – Identify gaps in goals or activities



 Clarifies What to Evaluate


 Helps with communication and consensus-building
LOGIC MODEL: SIMPLE FORM

    SECOND QUARTER
    EVERYDAY LOGIC MODEL




H
E
A
D                                  Headache
A                                 gone; Return
C   Get pills   Take pills          to work
H
E




                    Example from Dr. James Glasnapp
LOGIC MODELS IN PROGRAM PLANNING




                     W.K. Kellogg Foundation
                 LOGIC MODEL: SIMPLE FORM

Source: Kellogg Foundation, Logic Model                                       If these
Development Guide, www.wkkf.org               If you          If you         benefits to
                                           accomplish      accomplish       participants
                                          your planned    your planned     are achieved,
                       If you have          activities,    activities to    then certain
                        access to           then you        the extent       changes in
                       them, then           hopefully     you intended,    organizations,
    Certain            you can use         deliver the      then your      communities,
 resources are           them to            amount of      participants      or systems
   needed to           accomplish           product or     will benefit       might be
  operate the         your planned         service that     in certain      expected to
   program              activities        you intended         ways             occur

 Resources /
   inputs              Activities          Outputs        Outcomes          Impact
COMMON ELEMENTS IN LOGIC MODELS

  Resources / Inputs
  –   What we invest
  Activities / Outputs
  –   Activities: What we do
  –   Participation: Who we reach
  “Chain of Outcomes”
  –   Short-Term (1 to 3 years)
  –   Medium – Term (4 to 6 years)
  –   Long – Term (Impact: 7 – 10 years)
  Connectors
  –   Arrows are really “If-Then Statements”
   LOGIC MODELS: SIMPLE FORM


Resources /   Activities   Outputs   Outcomes   Impact
  Inputs
INPUTS




  FACULTY
   STAFF
   MONEY
    TIME
VOLUNTEERS
 PARTNERS
EQUIPMENT
              OUTPUTS


     What we do           Who we reach

     ACTIVITIES         PARTICIPATION

Workshops             Participants
Counseling            Clients
Facilitation          Customers
Product development   Users
Curriculum design
Trainings
Field days
Conferences
               OUTCOMES

      What results for individuals, organizations,
                   communities..…

   SHORT              MEDIUM           LONG-TERM
    Learning            Action             Conditions

Awareness         Behavior             Human
 Knowledge        Practice             Economic
 Attitudes        Decisions            Civic
 Skills           Policies             Environment
 Opinion          Social action
 Aspirations
 Motivation
OUTCOMES FOR DIFFERENT TYPES OF
          PROGRAMS
         PROGRAMS WITH FACE-TO-FACE
                 CONTACT

        SHORT                MEDIUM       LONG-TERM

Changes in:             Changes in:   Changes in:
[Head, heart, and       [Actions]     [Well-being]
gut]

•   Awareness           •Behavior     •   Health
•   Knowledge           •Skills       •   Education
•   Attitudes                         •   Financial stability
•   Opinion                           •   Relationships
•   Aspirations                           (including with
•   Motivation                            offspring)
•   Behavioral intent                 •   Legal condition
                                      •   Addiction condition
      SOCIAL MARKETING PROGRAMS

      SHORT              MEDIUM           LONG-TERM
Changes in:        Changes in:         Changes in:


Awareness of       Attitudes           Behaviors
campaign                               Group norms
                   Opinion
Understanding of   Aspirations
message                                Health
                   Motivation          Education
                   Behavioral intent   Financial stability
                                       Relationships
                                       (including with
                                       offspring)
                                       Legal condition
                                       Addiction condition
   POLICY AND ADVOCACY PROGRAMS

     SHORT                MEDIUM               LONG-TERM


Media contacts       Media reps come to     Regulations or Laws
                     our org for back       passed and
                     story                  enforced
Messages and
materials developed Media coverage of
                    issues
Coalition developed
                    Coalition builds
                    capacity and skills




                         http://www.planning.continuousprogress.org/
  TIPS ON CREATING A LOGIC MODEL

1. A logic model should be easy to read and
  understand by stakeholders who are only
  somewhat familiar with your program.
2. Make it clear who does what and who
  receives what. Subject – verb – object
3. Achieve a balance between showing
  enough detail and not too much detail.
LOGIC MODELS: EXAMPLES

    THIRD QUARTER
HIV PREVENTION EXAMPLES




   www.effectiveinterventions.org/Files/MP_LogicModel.pdf
HIV PREVENTION EXAMPLES




  www.effectiveinterventions.org/Files/SISTA_Logic_Model.pdf
HIV PREVENTION EXAMPLES




http://www.effectiveinterventions.org/Files/FOY_Logic_Model.pdf
HIV PREVENTION EXAMPLES




www.effectiveinterventions.org/Files/10-0204_Safety_Counts_Logic_Model_(view).pdf
ADDITIONAL EXAMPLES
ADDITIONAL EXAMPLES




               W.K. Kellogg Foundation
ADDITONAL EXAMPLES




       The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation
        Marian Huhman, PhD, Carrie Heitzler, MPH, and Faye Wong, MPH, RD
                                  Preventing Chronic Disease v.1(3); Jul 004
                     http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1253476/
ADDITIONAL EXAMPLES




                  www.cchers.org
ADDITIONAL EXAMPLES




               http://eobhc.net/docs/
  FLESHING OUT THE SIMPLE FORM


Resources            Activities       Outputs           Outcomes           Impact
    In order to       In order to          Once         If completed or          If
accomplish out set    address our     completed or       ongoing, these    completed,
 of activities, we    problem or        underway,        activities will       these
   will need the     asset, we will        these           lead to the      activities
    following:        conduct the     activities will       following      will lead to
                       following:      produce the       changes in the         the
                                        following       next 1-3 years,     following
                                       evidence of      then 4-6 years:    changes in
                                          service                            the 7-10
                                         delivery:                            years:
          CHECKING YOUR LOGIC



 Are the outcomes really outcomes?
 Is the longest-term outcome meaningful?
 Is it logical?
 Is it realistic?
 Does it represent the program’s purpose;
  response to the situation?
LINKS TO GOALS AND OBJECTIVES
 Process     Outcome      Goals
Objectives   Objectives
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”


                            Example from Dr. Julianna Deardorff
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”


                                       Dr. Julianna Deardorff
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”


                                       Dr. Julianna Deardorff
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”


                                       Dr. Julianna Deardorff
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”


                                       Dr. Julianna Deardorff
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”


                                       Dr. Julianna Deardorff
           Additional Resources

  W.K. Kellogg Foundation’s Evaluation Handbook:
www.wkkf.org/knowledge-center/resources/2010/W-K-
    Kellogg-Foundation-Evaluation-Handbook.aspx

  Diffusion of Effective Behavioral Interventions (DEBI)
                           Project:
             www.effectiveinterventions.org

CDC’s Framework for Program Evaluation in Public Health:
     http://www.cdc.gov/mmwr/pdf/rr/rr4811.pdf
               Additional Resources

Slides and a recorded version of this webinar
will be available on the following websites:
         AIDS Project Los Angeles- Shared Action
         www.sharedaction.org

         Capacity 4 Health, APIAHF
         www.capacity4health.org

         CA STD/HIV Prevention Training Center
         www.stdhivtraining.org

        Contact us for individualized capacity building assistance
CONVERSATION AND QUESTIONS

     FOURTH QUARTER
Thank You!

								
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