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As search engine optimization has grown more popular, so has the
use of unethical SEO (that’s shorthand for search engine
optimization) techniques. But what are these “black hat”
techniques? Why are they so bad? Better yet, what can you, as a
web site owner, do to legitimately increase your search engine
ranking? These are all questions which this newsletter will
answer. After you’ve read this, you’ll know what techniques are
underhanded and which are acceptable.

So what are “Black Hat” techniques?

“Black Hat” techniques are unethical techniques that some web
site owners use to get their site listed on search engines. They
usually use these techniques to get a high search engine
listing. Here is a list of three common “Black Hat” techniques
you should avoid if you want to please search engine spiders.

1.Keyword stuffing. Keyword stuffing is the overuse of keywords
in a piece of content. Generally, this is repeating the same
keywords over and over just to achieve a higher search engine
2.Invisible text. Quite a few cheap sites use this tactic,
which involves making keywords in a font that is the same color
as the background, so that readers can’t see the massive amounts
of keywords, but search engine spiders can.
3.Doorway pages. These are pages that regular visitors cannot
see, but search engine spiders can. They are done to trick the
search engines so that the site gets a higher ranking.

Why are “Black Hat” techniques bad?

They’re bad because they go against the rules set forth by
search engines. Not only do they go against the rules, but they
also hurt the visitor’s experience. Who wants to see a site
stuffed with keywords? “Black Hat” techniques are unethical and
Do “Black Hat” techniques work?

Yes, they do, which is why people use them. But these techniques
only work temporarily. Eventually the search engine spiders
catch on and your site is permanently banned from being listed.
This is why you should never use “Black Hat” techniques. It may
pay off for a few short weeks, but it permanently hurts your
site and its credibility on the internet.

So if I can’t use “Black Hat” techniques, what techniques can I
use to help my site get listed high on search engines?

Fortunately, there are multiple techniques that you can use to
get your site legitimately listed high on search engines. We’ll
go over two such techniques right now.


Earlier in this newsletter, we talked about keyword stuffing.
While keyword stuffing is an awful thing to do, the natural use
of keywords is perfectly fine. By natural, we mean keywords that
are spread throughout a document in a way that isn’t blatant.

How do you naturally use keywords in your content to benefit
your site? Well, before you even write your content, take a few
minutes to identify some keywords that are relevant to your
site. Then, begin to write the content. Try to incorporate the
keywords you have picked out in a natural way throughout the
content. Ideally, if your content is 600 words, you’ll want to
use the main keyword between 6-18 times, which is a keyword
density of 1-3%(keyword density is the number of keywords
divided by the total words of a document). Anything less than
that won’t be beneficial to your site. More than 3% keyword
density might seem like keyword stuffing, so try not to go much
past 5% keyword density.

One thing to keep in mind is that actual people are reading your
site. Thus, you should make sure that the use of keywords does
not distract your readers from the whole meaning of the content.

Linking is a very common practice between web sites. How do you
do it? Well, you ask a site that is relevant to yours to post a
link to your site on their site. In return, you can offer to
link to their site on your site. That way, both sites get a
benefit from the linking.

How does this help your listing? Well, each time a search engine
spider visits a page with a link to your site on it, the spider
will then visit your site.

If you keep the above in mind, your site will get listed high on
a search engine with no danger of being pulled.

To your success,

P.S. While “Black Hat” techniques temporarily do work, they
never pay off in the long run. So if you want a legitimately
high search engine listing, don’t use “Black Hat” techniques.
Use the natural methods for high search engine rankings!

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