How to Start a Business Presentation Final v 2

							    HOW TO
START A BUSINESS

  Jason Nazar, CEO Docstoc
        @jasonnazar
1. Overview               9. Service Based         18. Financial Planning
                             Businesses            & Accounting
2. Why Start a Business   10.Building a Physical   19.The Business
                            Product                  Dashboard
3. Ideation
                          11.Building an Online    20.Tracking Success
                            Product
4. Protecting Your Idea
                                                   21. Primary Legal
                          12.Raising Money &         Considerations
5. Business Plans         Financing
                                                   22. Mentors, Advisors
6. Setting Up the         13.Building a Team         & Boards
   Business
                          14.HR Essentials         23. Strategy
7. Corporate Identity     15.Getting Customers     24. Philosophies

8. Business Operations    16.Sales

                          17.Marketing & PR
   1. Overview
         The Goal of this Course

         What We’re Going to Cover

         Who am I?



UP NEXT: WHY START A BUSINESS?
    Overview:

    The Goal of This Course
         Provide an action plan, ready to
          start your business in 90 days

         If already have a business…




OVERVIEW: The Goal of This Course
    The Goal of This Course:
    Provide an action plan, ready to start your
    business in 90 days
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       Day 1                        Day 3
                         Day 3                          Day 4                  Day 8




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OVERVIEW: The Goal of This Course
   2. Why Start a Business
          What’s Your Why

          Urgency and Momentum

          The Only Failure is Not Starting



UP NEXT: IDEATION
   Small Business Overview:
   50% of Workforce in a Small Business




IDEATION
   3. Ideation
    The Fallacy of the “Good Idea”

    The Idea Checklist

    Lifestyle vs. Liquidity Business



UP NEXT: PROTECTING YOUR IDEA
   The Idea Checklist
    ☐   The Idea Checklist
    ☐   Do a lot of people have this problem
    ☐   Am I passionate about the idea
    ☐   Are others successfully doing something similar
    ☐   Does it have too many competitors
    ☐   Can I do something substantially different or better than others
    ☐   Could I have an MVP and customers in 90 days or less
    ☐   Are potential customers giving overall positive feedback > 75% of the time
    ☐   Do I have a background/skill-set compatible with this business
    ☐   Do I have competitive advantage on how to get customers
    ☐   If I don’t start this, will someone else
    ☐   Can I court mentors who have been successful doing something similar
    ☐   Does it have a high likelihood of success
    ☐   Does the business risk/reward match my personal risk/reward
    ☐   Does it help me full-fill my purpose



IDEATION
   Growing Industries:
   What’s Hot Now?




IDEATION
   4. Protecting Your Idea
         When to Share Your Ideas

         Copyrights, Trademarks,
         Patents & Trade Secrets

         NDAs


UP NEXT: BUSINESS PLANS
   The Gender Race:
   Women Owners in Charge




IDEATION
   5. Business Plans
          10 Key Questions to Address

          The Business Plan Deck

          The Financials



UP NEXT: SETTING UP THE BUSINESS
   6. Setting Up the Business

         Choosing the Right Structure

         Filing & Business Checking

         Licenses & Business Insurance


UP NEXT: CORPORATE IDENTITY
   7. Corporate Identity
         Names and Logos

         Physical Collateral & Phones

         Websites / Email / Social Media




UP NEXT: BUSINESS OPERATIONS
   8. Business Operations
         Identifying and Securing Loans

         Working with Professional
         Vendors

         Tools and Services


UP NEXT: SERVICE BASED BUSINESS
   9. Service Based Business
         You are Your Products

         Go Right to Getting Customers

         Scale Expenses Along With
         Demand


UP NEXT: BUILDING AND SELLING PHYSICAL PRODUCTS
   Grading the States:
   Whose Got Your Back?




IDEATION
   10. Building and Selling
   Physical Products
         Leverage Slide-ware &
           Prototypes

         Pre-Sales Contracts

         Selling Your Products Online


UP NEXT: BUILDING ONLINE PRODUCTS
  11. Building Online Products
         3 Golden Rules

         How to Build an Online Product

         Getting Feedback & Users



UP NEXT: RAISING MONEY & FINANCING
   12. Raising Money &
   Financing
         The 5 P’s

         Sources of Capital

         Mastering the Pitch



CORPORATE IDENTITY
   Where’s the Jobs?:
   It’s Up to Small Businesses…




IDEATION
   13. Building a Team
         The Bar for Partners,
         Employees & Investors

         Recruiting

         Issues with Partners, Early
         Employees & Equity

UP NEXT: HR ESSENTIALS
   14. HR Essentials
         Interviewing Candidates

         Hiring & Firing Employees

         Payroll & Benefits



UP NEXT: GETTING CUSTOMERS
     Meeting Hell:
   33%+ Think Meetings Kinda Suck




IDEATION
   15. Getting Customers
         #1 Reason Why Businesses
         Fail

         You Can’t Outsource Sales &
         Marketing

         This Has to Be Your #1 Priority

UP NEXT: SALES
   16. Sales
         The 5 Step Sales Process

         Prospecting

         Methods & Types of Sales



UP NEXT: MARKETING & PR
   17. Marketing & PR
         Online Marketing

         Local Guerilla Marketing

         Leveraging PR



UP NEXT: FINANCIAL PLANNING & ACCOUNTING
   Rockin the Vote
   Showing Up to the Polls




IDEATION
   18. Financial Planning &
   Accounting
         Key Financial Statements

         Bookkeeping

         Tax Planning


UP NEXT: THE BUSINESS DASHBOARD
   19. The Business
   Dashboard
         Defining your KPIs

         Tracking and Measuring Key
         Metrics

         Benchmarking Success

UP NEXT: PRIMARY LEGAL CONSIDERATIONS
   Owner Diversity:
   Breakdown by Industry…




IDEATION
   20. Primary Legal
   Considerations
         Working with Business
         Attorneys

         Preventing and Managing
         Lawsuits

         Enforcing your Rights


UP NEXT: MENTORS, ADVISORS & BOARDS
   21. Mentors, Advisors &
   Boards
          What you Don’t Know,
          You Don’t Know
          Courting advisors

          Working with a Board of
          Directors

UP NEXT: BUYING & SELLING A BUSINESS
     Selling Your Business:
   75% Sell for Less Than $500,000




IDEATION
   22. Buying & Selling a
   Business
         Finding Businesses to Buy

         Valuing a Business

         Selling Your Business

UP NEXT: STRATEGY
   23. Strategy
         How to Make the Right
         Business Decisions

         Stay In the Game: Protect Your
         Downside Risk

         Revenue Models


UP NEXT: PHILOSOPHIES
   Success Metrics:
   What Drives Us as Business Owners?




IDEATION
24. Philosophies
  The Entrepreneurs Dilemma

  Entrepreneurs Sell Ether

  Mistakes People Make Before
  Starting a Business

  The One Most Important Thing