"How to Start a Business Presentation Final v 2"
HOW TO START A BUSINESS Jason Nazar, CEO Docstoc @jasonnazar 1. Overview 9. Service Based 18. Financial Planning Businesses & Accounting 2. Why Start a Business 10.Building a Physical 19.The Business Product Dashboard 3. Ideation 11.Building an Online 20.Tracking Success Product 4. Protecting Your Idea 21. Primary Legal 12.Raising Money & Considerations 5. Business Plans Financing 22. Mentors, Advisors 6. Setting Up the 13.Building a Team & Boards Business 14.HR Essentials 23. Strategy 7. Corporate Identity 15.Getting Customers 24. Philosophies 8. Business Operations 16.Sales 17.Marketing & PR 1. Overview The Goal of this Course What We’re Going to Cover Who am I? UP NEXT: WHY START A BUSINESS? Overview: The Goal of This Course Provide an action plan, ready to start your business in 90 days If already have a business… OVERVIEW: The Goal of This Course The Goal of This Course: Provide an action plan, ready to start your business in 90 days Text copy Text copy Text copy Text copy Day 2 Day 4 Day 4 Day 1 Day 3 Day 3 Day 4 Day 8 Text copy Text copy Text copy Text copy OVERVIEW: The Goal of This Course 2. Why Start a Business What’s Your Why Urgency and Momentum The Only Failure is Not Starting UP NEXT: IDEATION Small Business Overview: 50% of Workforce in a Small Business IDEATION 3. Ideation The Fallacy of the “Good Idea” The Idea Checklist Lifestyle vs. Liquidity Business UP NEXT: PROTECTING YOUR IDEA The Idea Checklist ☐ The Idea Checklist ☐ Do a lot of people have this problem ☐ Am I passionate about the idea ☐ Are others successfully doing something similar ☐ Does it have too many competitors ☐ Can I do something substantially different or better than others ☐ Could I have an MVP and customers in 90 days or less ☐ Are potential customers giving overall positive feedback > 75% of the time ☐ Do I have a background/skill-set compatible with this business ☐ Do I have competitive advantage on how to get customers ☐ If I don’t start this, will someone else ☐ Can I court mentors who have been successful doing something similar ☐ Does it have a high likelihood of success ☐ Does the business risk/reward match my personal risk/reward ☐ Does it help me full-fill my purpose IDEATION Growing Industries: What’s Hot Now? IDEATION 4. Protecting Your Idea When to Share Your Ideas Copyrights, Trademarks, Patents & Trade Secrets NDAs UP NEXT: BUSINESS PLANS The Gender Race: Women Owners in Charge IDEATION 5. Business Plans 10 Key Questions to Address The Business Plan Deck The Financials UP NEXT: SETTING UP THE BUSINESS 6. Setting Up the Business Choosing the Right Structure Filing & Business Checking Licenses & Business Insurance UP NEXT: CORPORATE IDENTITY 7. Corporate Identity Names and Logos Physical Collateral & Phones Websites / Email / Social Media UP NEXT: BUSINESS OPERATIONS 8. Business Operations Identifying and Securing Loans Working with Professional Vendors Tools and Services UP NEXT: SERVICE BASED BUSINESS 9. Service Based Business You are Your Products Go Right to Getting Customers Scale Expenses Along With Demand UP NEXT: BUILDING AND SELLING PHYSICAL PRODUCTS Grading the States: Whose Got Your Back? IDEATION 10. Building and Selling Physical Products Leverage Slide-ware & Prototypes Pre-Sales Contracts Selling Your Products Online UP NEXT: BUILDING ONLINE PRODUCTS 11. Building Online Products 3 Golden Rules How to Build an Online Product Getting Feedback & Users UP NEXT: RAISING MONEY & FINANCING 12. Raising Money & Financing The 5 P’s Sources of Capital Mastering the Pitch CORPORATE IDENTITY Where’s the Jobs?: It’s Up to Small Businesses… IDEATION 13. Building a Team The Bar for Partners, Employees & Investors Recruiting Issues with Partners, Early Employees & Equity UP NEXT: HR ESSENTIALS 14. HR Essentials Interviewing Candidates Hiring & Firing Employees Payroll & Benefits UP NEXT: GETTING CUSTOMERS Meeting Hell: 33%+ Think Meetings Kinda Suck IDEATION 15. Getting Customers #1 Reason Why Businesses Fail You Can’t Outsource Sales & Marketing This Has to Be Your #1 Priority UP NEXT: SALES 16. Sales The 5 Step Sales Process Prospecting Methods & Types of Sales UP NEXT: MARKETING & PR 17. Marketing & PR Online Marketing Local Guerilla Marketing Leveraging PR UP NEXT: FINANCIAL PLANNING & ACCOUNTING Rockin the Vote Showing Up to the Polls IDEATION 18. Financial Planning & Accounting Key Financial Statements Bookkeeping Tax Planning UP NEXT: THE BUSINESS DASHBOARD 19. The Business Dashboard Defining your KPIs Tracking and Measuring Key Metrics Benchmarking Success UP NEXT: PRIMARY LEGAL CONSIDERATIONS Owner Diversity: Breakdown by Industry… IDEATION 20. Primary Legal Considerations Working with Business Attorneys Preventing and Managing Lawsuits Enforcing your Rights UP NEXT: MENTORS, ADVISORS & BOARDS 21. Mentors, Advisors & Boards What you Don’t Know, You Don’t Know Courting advisors Working with a Board of Directors UP NEXT: BUYING & SELLING A BUSINESS Selling Your Business: 75% Sell for Less Than $500,000 IDEATION 22. Buying & Selling a Business Finding Businesses to Buy Valuing a Business Selling Your Business UP NEXT: STRATEGY 23. Strategy How to Make the Right Business Decisions Stay In the Game: Protect Your Downside Risk Revenue Models UP NEXT: PHILOSOPHIES Success Metrics: What Drives Us as Business Owners? IDEATION 24. Philosophies The Entrepreneurs Dilemma Entrepreneurs Sell Ether Mistakes People Make Before Starting a Business The One Most Important Thing