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Advertising

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Those tiny short-lived mostly non-glamorous ad films with catchy one-liners infiltrate our lives every time we switch on the television set and these ad films touch our heart and win it at times. The newspaper insertions on an idle Sunday morning talking about products or services, at times, moves away our focus from reading a crispy story to those superbly written brand communications. Advertising even in its new format through the internet world keeps wooing us, irrespective of ethnicity, origin, caste, creed or sex and adds a splash of color in our...

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