Thomas E. Trost
Sales Hunter/New Business Development
20+ years of quota busting sales experience and over $73million in total sales revenue, I am seeking
a forward-thinking, financially stable organization where I can provide depth and breadth as a key
member of the sales team and to utilize my professional sales talents to identify and track profitable
opportunities, to build and extend client relationships, to close sales and exceed quarterly, semi and
annual sales expectations. I will make a positive impact and contribute to the company’s culture
B2B and B2C industry experience including: retail, POP, QSR, auto aftermarket, ATM, C-store,
alcohol, tobacco, spirits, financial services, healthcare, telecommunications, agencies, brokers and
print management companies.
Expert understanding and experience with custom manufacturing, printing and services as
solutions including: data management and analysis, in-store advertising and media services; on-
line, off-line and digital media services; direct, interactive and mobile marketing media services.
MAY Advertising – Fort Worth, TX VP Sales & Marketing 2011 – June 1, 2012
Position eliminated due to restructuring.
National POP custom sign manufacturer (illuminated and non-illuminated, metal, quick-turn POP,
kitting). Industry focus includes: agencies, alcohol, tobacco, spirits, lottery, ATM, C-store, POP, QSR,
auto aftermarket and print management companies.
Responsible for growth and success of the sales function with national footprint - 7 Sales Associates, 4
Account Managers and a Marketing Coordinator. P&L responsibility and manage sales revenue
($15.2million) and expense budgets ($460K) with direct report to the President/CEO.
I established sales processes and metrics and developed accurate and reliable sales reports and forecasts to
manage the company’s growth with confidence.
Coordinate marketing (lead generation, “drip” marketing and publications $1million) and trade show
management ($250K). Team was over budget through May 2012.
Upgraded professionalism and increased new business account revenues (+$1.3 million) with addition of
2 new Business Development Directors and addition of 2 qualified Account Managers and maintained
100% client retention during my tenure. Travelled and presented to top 50 clients. Developed new on-
boarding process and improved camaraderie between sales and operations.
The TEHATA Group - Philadelphia - VP Sales/GM 2010- 2011
Consulting work between Smartreply and May Advertising.
Marketing communications solutions provider to SMB, B2B and B2C, Helping clients optimize
acquisition, retention, branding and loyalty strategies with on-line & off-line, mobile, mobile ad
networks, online advertising, digital, direct and interactive services. Exceeded $250,000 sales revenue
budget by 17% and established 23 new client relationships.
SmartReply, Irvine/Chicago – Business Development & Partnerships 2005 – 2009
Position eliminated due to restructuring in preparation for sale.
Mobile, Msnap - mobile ad network, and IVR services to Fortune 1000 clients in retail, agencies,
catalogers, financial services, telecommunications, grocery, packaged goods, utilities and non- profit
Established most new accounts in company history (31), exceeded annual sales goal by average
Directed the mobile agency of record relationship (over $1million annual revenue) with Experian
Lead Business Development Team building Agency and Partner Relationships (41% increase),
new revenue (over $325,000) and client retention (100% over 4 years).
Managed internal team leading client strategy and execution on 5 of company’s top 15 accounts.
Fulcrum Analytics, Philadelphia – Director – Business Development 2003-2005
Position eliminated due to transition to indirect sales team.
CRM, database management, advanced analytics and integrated, multi-channel marketing solutions to
Fortune 1000 clients in retail, telecommunications, pharmaceutical, healthcare and financial services
Responsible for identifying and developing target industry and market segments and strategically
positioning the company’s products and service offerings to drive sales and profitability through the
Piloted strategic and tactical direction to account services teams of up to 8 members
Onboarded and managed 4 new clients ($400,000+ client), budgets and all prospect communications
activities, trade shows and conference participation (8), speaking engagements (4), and partnership
CC3/Transcontinental, Philadelphia – Business Development Executive 2001-2003
Position eliminated with senior management changes.
Direct mail, print, personalization and letter shop organization catering to retail, financial services,
pharmaceutical, healthcare and advertising agency segments.
Responsible for developing new business (exceeded $1.7million quota) and enhancing existing
client relationships consultatively selling integrated, single-source direct marketing solutions to
Fortune 1000 clients.
DMWDirect, Philadelphia, PA - Vice President Sales & Marketing 1998-2001
Position eliminated with chapter 11 filing.
Full service direct marketing agency ($22million) with national presence in the Healthcare, Pharma,
Financial Services and Telecommunications industries. Responsible for all aspects of sales/new business
Managed sales team, staff and department budget ($150,000) and responsible for all sales activity
($3million new business and $9million annual sales budget).
Senior leader of new client presentation team (all top 10 accounts).
Provided senior level strategic and tactical direction on all client accounts.
Coordinated annual client reviews and built long-term profitable client relationships with top 25
Additional Work History:
CDI Inc. Philadelphia - Vice-President Sales, Marketing, Operations 1994-1998
ADVO, Inc. Atlanta - Manager Key Accounts 1991-1994
The Martin Agency, Richmond, VA - Senior Sales Consultant 1988-1991
Christmas Club, a Corp. Philadelphia – Senior Sales Executive 1976-1988
Education: B.S. Business Administration/Marketing - Wilkes University, Wilkes-Barre, PA
Graduate and Trainer - Achievement Dynamics Institute and www.achieveopedia.com
Technology Expertise: ACT, SalesForce, Microsoft Office tools including: Power Point, Excel
Associations: Member - DMA, MMA, PDMA, CADM, CIMA, Heartland Mobile Council,
Founding Member - Rotary Club of Blue Bell.
Founder/Director – TEHATA - national networking organization and TEHATA Chicago