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Announces Winners of First Annual Evolve Awards

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					                                                                                           Press Contact:
                                                                                         Ethelbert Williams
                                                                                ewilliams@totalbeauty.com
                                                                                        310.399.7400 x107



        ModernMan.com Announces Winners of First Annual Evolve Awards
 Digital publisher broadens awards scope, recognizes products across men’s lifestyle categories

Santa Monica, Calif., March 7, 2012 – ModernMan.com, a leading online publisher of men’s lifestyle
content, today announces the winners of its inaugural Evolve Awards.

The ModernMan Evolve Awards salute outstanding products and companies that exemplified intelligence
and innovation during the previous year. The winners, meticulously selected by ModernMan’s editorial
team, span across categories that are most important to men’s lifestyle: technology, entertainment,
grooming, auto, and apparel.

This year’s winners draw from well-established brands like Braun, for its CruZer6 Face electric shaver,
and up-and-comers such as Warby Parker, for its affordable prescription glasses and commitment to
philanthropy. Winners for TV, film, books, and games pushed the creative boundaries in their respective
categories.

To see all 31 winners, visit: modernman.com/evolve2012

“Today’s modern man is clever, creative and driven to stay a step ahead of the pack,” says Ky
Henderson, Editor in Chief, ModernMan.com. “Most men’s product awards focus solely on one category,
so with the Evolve Awards, we wanted to recognize savvy companies and products that influence
different aspects of the modern man’s life.”

ModernMan.com is operated by Total Beauty Media Group, a top publisher of holistic wellness content.
The Total Beauty Media Group portfolio also includes TotalBeauty.com, BeautyRiot.com and
LimeLife.com. The four properties drive more than 12 million unique monthly visits, and deliver content
via a multimedia platform of web, mobile, email and video.


About ModernMan.com
ModernMan.com launched in 2010 as a joint venture between Total Beauty Media Group and Break
Media. The online property features engaging and informative reviews, tips, videos, interviews and other
content across categories such as Health & Grooming, Cars & Gear, Entertainment, and Style. The site
targets males 21-39 who want to excel at work, look their best, entertain their friends, and generally get
an edge in life.

About Total Beauty Media Group
Founded in 2007, Total Beauty Media Group operates TotalBeauty.com, home of the largest database of
independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of
thousands of user-generated reviews, spanning more than 45,000 products, including most known
prestige, mass-market, salon, and spa products. In addition, the site publishes daily editorial coverage of
beauty news and trends, including TotalBeauty.com TV, an immense library of beauty how-to videos.

Total Beauty Media Group’s portfolio of digital beauty, wellness, and lifestyle media properties include:
TotalBeauty.com, BeautyRiot.com, LimeLife.com, and ModernMan.com. Total Beauty Media Group is
backed by USVP and Wallington Investments and based in Santa Monica, Calif. For more information
about Total Beauty Media Group, visit TotalBeautyMedia.com.

				
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