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Make Splurging Every Day a Reality Suave Body Care and Celebrity .pdf

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					Contact:
Chelsea O’Mullane
Weber Shandwick, 212-445-8227
Comullane@webershandwick.com


                                        Make Splurging Every Day a Reality
                  Suave® Body Care and Celebrity Mom Brooke Burke Redefine what it Means to Splurge &
                                         Share Secrets for Guilt-free Splurging

It’s not easy to find the perfect balance between work, family and “me” time and for many women, “splurging” on
themselves is a rare occasion often associated with guilt. In fact, a new survey1 finds that the majority2 of women
associate splurging with being overindulgent and 83 percent think splurging is too expensive. However, the majority of
women (78 percent) agree that it’s not the size of the splurge or time spent – big, little and even everyday splurges make
them happy. That’s why Suave® and celebrity mom Brooke Burke are teaming up to encourage women to rethink what it
means to splurge and sharing tips so they can do it smartly every day, without the guilt. So whether it’s adding cocoa
powder to your morning coffee or using a great smelling body wash in the shower, splurging every day is something
everyone can do.

Brooke Brooke’s Tips for Splurging Smartly Every day:

Spice Things Up
     Try new flavors by adding a little spice to foods and drinks as an easy way to treat yourself every day. Add a little
       cocoa powder to your morning coffee and start your day with the fresh scent of cocoa bean in the shower with
       Suave Naturals® Creamy Cocoa Butter & Shea Body Wash. It is made with moisturizing milk proteins and
       leaves skin soft and smooth.

A Pop of Color
    Spring and summer are the seasons of splurge – Over half of women (55 percent) agree that warmer temps fuel
       the urge to splurge. Who can blame them with all the fun, colorful spring fashion and accessories? Bright, fun
       colors are all the rage this season! Breathe some life into your wardrobe and push your comfort zone from those
       black and grey essentials by trying one or two bright, trendy, unexpected colors for spring. You’ll be surprised
       how a pop of color can brighten your entire closet and mood throughout the day.

Head Outdoors
    Spending time outside - no matter where you live - is a great way to relax and experience a little bit of nature.
      Schedule an al fresco lunch break or plan a picnic in the park with your family. Check out your public parks web
      site and take advantage of free concerts, movies and events during warm months to get a dose of culture while
      enjoying your surroundings. When you can’t get outside bring nature inspired scents into your beauty routine like
      NEW Suave Naturals® Sweet Pea & Violet Body Lotion, which has a unique, silky smooth formula and long-
      lasting fragrance.

Pamper Yourself
    Eight out of ten women (83 percent) think splurging is too expensive, but it doesn’t have to be about spending
      money. You can pamper yourself without breaking the bank by heading to your favorite beauty counter before a
      night out on the town. You’ll get the red carpet treatment, learn how to liven up your beauty routine with new
      techniques from the pros and can invest in one of the products for a fresh new look!

1
  The survey was conducted via e-mail with a random sample of 1,000 women ages 18 and older. Research was conducted in April 2011 by Harris
Interactive.
2
  62 percent
3
  Bath & Body Works is a registered trademark of Bath & Body Works Brand Management, Inc.
Take the Night Off
    Declare at least one evening a week as your official “me” time. After a long day at work or chasing after the kids
       (or both!), relax in a warm shower with a great smelling body wash like the NEW Suave Naturals® Creamy
       Milk & Honey Splash Body Wash, which is made with moisturizing milk proteins and leaves skin soft and
       smooth. Then grab a pair of luxe pajamas, soft slippers and watch that show that has been on your DVR for too
       long.

Splurge Smartly with Suave® Body Care

Suave® is inviting women to splurge on themselves smartly without the guilt by introducing a new collection of body
washes and body lotions that make splurging on skin possible every day. The new body washes come in a variety of fresh
scents that women prefer to Bath & Body Works®3 and are enriched with moisturizing milk proteins. Also, the new body
lotions are created with a unique, silky smooth formula and provide long-lasting fragrances that smell just as amazing as
Bath & Body Works®3.

The delightfully fragrant NEW products include:
    Suave Naturals® Creamy Milk & Honey Splash Body Wash
    Suave Naturals® Sweet Pea & Violet Body Lotion
    Suave Naturals® Cucumber Melon Body Lotion

The full collection of Suave® Body Care products are available online and at drugstores, mass merchandisers and
supermarkets nationwide with a suggested retail price of $1.99-$2.50 for body washes (12oz.) and $0.99-$4.99 for body
lotions (3 oz., 10oz., 18oz., 32oz.). For more information, visit www.facebook.com/suavebeauty or www.Suave.com

About Suave
For over 70 years, Suave® has been committed to creating a vast offering of great quality products that work as well as top salon and specialty
brands. Suave® products offer great quality beauty solutions for the entire family to help you look good, smell good, and feel good every day. The
brand’s commitment to quality is why more than half of American households choose Suave®. For more information, visit www.suave.com.

About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180.
With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good,
look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater
Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli,
Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!,
Klondike, Knorr, Lever 2000, Lipton, Omo, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Suave, TIGI, Vaseline, and Wish-Bone. All
of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities
where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For
more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.




1
  The survey was conducted via e-mail with a random sample of 1,000 women ages 18 and older. Research was conducted in April 2011 by Harris
Interactive.
2
  62 percent
3
  Bath & Body Works is a registered trademark of Bath & Body Works Brand Management, Inc.

				
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