Innonet Lifestyle – Interior & Clothing
Innonet lifestyle – Interior & clothing is
an organisation under the danish Agency
for Science, technology and Innovation,
ministry of Science, technology and Innovation.
the object of the innovation network is to
promote growth and innovation in the lifestyle
sector within interiors and clothing.
Further details are available at:
Innonet Lifestyle – Interior & Clothing Copenhagen office: Innonet Lifestyle – Interior & Clothing
Birk Centerpark 40 c/o the Danish Design School
7400 Herning Philip de Langes Allé 10 july
Denmark 1435 Copenhagen K 2009
Phone: +45 9616 6200 Denmark
E-mail: firstname.lastname@example.org Tel.: +45 3527 7594
Indholdsfortegnelse Welcome to Innonet
Lifestyle – Interior & Clothing
Annual report July 2009 – Here at Innonet Lifestyle – Interior & Clothing, we’re burning with enthusiasm to Innonet Lifestyle –
31 December 2010 03 Innonet Lifestyle – Interior & Clothing tell the world about the interior and clothing sector. Interior & Clothing
Innonet Lifestyle – Interior & Clothing is an organisation under the
04 The chairman has the floor For us, every single day is all about identifying, communicating and harnessing Danish Agency for Science, Tech-
Publisher: new knowledge to make it useful for the individual company. Our full focus is nology and Innovation, Ministry of
Innonet Lifestyle – Interior & Clothing 05 The full platform for Denmark’s innovation networks therefore on building a bridge between companies and knowledge and research Science, Technology and Innova-
institutions. tion. Innonet’s object is to provide
Development Centre UMT 06 - 08 Innovation Cups matchmaking between research
Innonet Lifestyle – Interior & Clothing We’re always very aware of the need to share our knowledge and bring the right and development institutions and
Birk Centerpark 40 09 - 11 Copenhagen Design Week partners together for the greatest possible benefit of all. We thus hope that the companies in the lifestyle sector.
7400 Herning, Denmark readers of this annual report will gain an impression of Innonet’s many and varied There are 22 innovation networks in
Phone: +45 9616 6200 12 Other exhibitions activities, with their wide range and opportunities for all types of companies, big Denmark – see www.netmatch.nu.
E-mail: email@example.com and small, to take part in just those activities which are most meaningful for them. The consortium behind Innonet
www.moebelcenter.dk 13 - 23 Major research and development projects Lifestyle – Interior & Clothing
www.innonetlifestyle.com Innonet opened an office in Copenhagen at the beginning of 2011 at the consor- consists of ten knowledge and
24 Workshops tium partner the Danish Design School, so in future there will be even more activi- research institutions within interiors
Innonet Lifestyle – Interior & Clothing ties for companies on Zealand. and clothing. In cooperation with
Copenhagen Office: 25 - 26 Studies dialogue companies and other
c/o The Danish Design school A lot more than you can read here is happening, so I recommend that you supplement partners and on the basis of a major
Philip de Langes Allé 10 27 - 29 International activities your reading of this annual report with a visit to our website www.innonetlifestyle. analysis every second year, the con-
1435 Copenhagen K, Denmark com, where you can also register for our monthly newsletter. sortium pinpoints the sector’s needs
Phone: +45 3527 7594 30 - 31 SMEs and networks for new knowledge. New and usable
Of course you’re also always welcome to contact me or one of the employees at the knowledge is then generated for
Graphics and layout: 32 - 34 Calendar Development Centre UMT, which is the secretariat for the innovation network. The the companies – knowledge which
Birgitte Berg-Munch network’s consortium partners are also always open for inquiries. supports and strengthens innovation
Birgitte Bjerregaard, World Pictures 35 Employees and board of directors in the sectors.
If you want more information on our many activities, please visit:
Editor: www.innonetlifestyle.com The consortium consists of
Birgitte Iversen, c:ommunicate Copenhagen Business School/CAMS,
the Aarhus School of Architecture,
Yours sincerely, the Danish Design School, Kolding
School of Design, Aarhus University/
Betina Simonsen the Institute of Business and Tech-
Director nology, Herning, Innovation Lab,
Innonet Lifestyle – Interior & Clothing the Alexandra Institute, the Danish
Technological Institute/Wood and
Environment, TEKO/the Centre of
knowledge for smart Textiles, and
Development Centre UMT (secretariat).
The chairman has the floor The central platform for
Denmark’s innovation networks
Innonet has initiated 21 innovation projects in the last two years – each one In 2010, the Ministry of Science, Technology and Innovation took the initiative of estab-
developed on the basis of interior and clothing companies’ need for new know- lishing Netmatch as a central platform for the Danish innovation networks.
ledge. The network’s strength is in the close interplay with the target group. Out
Development Centre UMT of a potential target group of 1,200 companies, our judgment is that the network Each within its own field, the innovation networks function as sparring partners and
Development Centre UMT is the is in ongoing contact with 900 of them. In the last two years, over 260 companies bridge builders between companies and knowledge environments throughout Denmark.
secretariat for Innonet Lifestyle – have taken part in projects, and over 500 in post-workday meetings, seminars and The networks were established on the basis of an ambition to create strong growth in
Interior & Clothing and coordinator/ similar. the partnership between knowledge institutions and small and medium-size enterprises.
project leader for a number of
other innovation and development It’s very positive that so many people are aware that innovation activities are Netmatch’s role is to strengthen and support the work done by the innovation networks.
initiatives: important – and take them seriously. For the activities in the innovation network By development of expertise, internationalisation and by supporting the networks in
are extremely important for companies’ development. A sector must venture to their administrative and operational tasks, Netmatch clears the way for the networks to
- Retail activities in Service Platform test its strength against the unknown when we know that it is innovation that focus on matchmaking and networking.
- Innovative projects on the creates growth. So when our companies participate actively in projects, networks
experience economy and other supportive activities, we can work ourselves out of the crisis together. Netmatch performs its role by being the common resource on which the innovation
- Development of creative networks can draw, and by simultaneously acting as a sparring partner for the Danish
companies Knud Troelsen Agency for Science, Technology and Innovation.
- Internationalisation of companies Manager of 3 Boel Living and chairman of the Development Centre UMT’s board of directors
in the lifestyle sector – secretariat for Innonet Lifestyle – Interior & Clothing. The Agency has designated 22 national innovation networks which cover a broad spectrum
- Cluster operator and network of sectors and technological and expert areas within:
• Information and communication technology
More information on the many • The experience economy and tourism
activities is available at • Production, new materials and design
www.innonetlifestyle.com. • Foods
• The environment
• Building and construction
Further details and contact information for all net-
works are available at:
- your gateway to knowledge partnership and
OBJECT: Innovation Cup 16 “If a company wants to call itself something to do with design, it must also give Lock - Bolia
To secure the partnership between The Innovation Cup is a splendid playground for companies and students. The game’s something back. If you simply shut down, nothing new will be developed anywhere. So The concept behind Lock is to make
companies and educational institutions in goal is clear: the companies gain inspiration – and the students test their ideas and it’s necessary to take a few chances by joining something like the Innovation Cup. We’re a lamp from a unique piece of wood
Denmark. Students will gain experience thoughts in the real world. running a business where we have to earn money. The Cup doesn’t add millions to the which the consumer himself has
in what happens in “the real world”, and bottom line, but it does give something else in the long term.” selected. So every lamp is different.
create prototypes originating from the VTI Vinderup Træindustri and Aalborg University – Architecture and Karl Rüdiger, Design Manager, Bolia, when Innovation Cup 17 was held in spring 2010. When you lift up the wooden block, the
Danish companies’ need for innovative- Design lamp switches on and the light appears.
ness and product development.
A combined dining table and desk in pine with polycarbonate veneer. This was the Lock was designed by Rasmus Bakkel
essence of “Coat it”, which was the “best product” when 20 young people played with pine. Fex, Hans Keiding and Marcus Lindgren
PERIOD: of the Danish Design School.
Five Innovation Cups have been awarded “We support every innovation process which aims at new uses for pine and laminated
in the last year and a half. Each period wood,” says sales manager Morten Grønvald of VTI Vinderup Træindustri on the reason for “By starting to make something that
has a concentrated sequence of events participation in the Innovation Cup. didn’t work, we definitely came a long
which runs for 2-3 months. way. Towards the end, we had two good
Once again, the judges found that the Innovation Cup adds new angles to inspire companies Innovation Cup 18 ideas, and we actually weren’t in any
FINANCING: to follow new paths. As Morten Grønvald said when he handed over the winning prize Innovation Cup is win-win doubt about which of them best suited
The Danish Agency for Science, Techno- and drew up the balance sheet for the contact with the 20 students: “You’ve produced The furniture company BoConcept is in no doubt: the Innovation Cup was a major gain. Bolia.com.”
logy and Innovation (Open funds) and some thoughts which nobody at VTI would have dreamed of!”. Design student Rasmus Bakkel Fex on
Development Centre UMT. Sustainability, style and functionality were the code words for BoConcept’s project for the winning product Lock.
New use for pine TEKO’s students.
PARTNERS: It took almost four months. The students visited VTI at the beginning. “We didn’t have as Stiks ’n’ Box - BoConcept
Aalborg University – Architecture and much dialogue as I thought we would. They work very much on their own, and something “We’re focused on the environment and pollution. We follow our code of conduct and Lotte Oster Fynbo and Stine Rikke
Design, the Danish Design School, TEKO. quite different has come out of this. Some of the students have come up with fascinating check that our suppliers do the same. We’re very environmentally conscious, but we Bendtsen won in the category best
solutions with the wood, and it’s not particularly commercial – but it’s definitely inspiring.” don’t talk about it. So the competition was a good way of starting to communicate about all-round furniture product with their
COMPANIES: it more with the outside world”, says Claus Ditlev Jensen, Collection and Visuals Director storage item Stiks ’n’ Box.
NJA Møbler, VTI Vinderup Træindustri, “Coat it” took the prize because the young people had developed a product aimed at at BoConcept.
Bolia.com, BoConcept. new uses for pine, thereby further developing a material from which many consumers
are currently turning away. He was positively surprised by the six designs, which were good and thoroughly worked
out. The partnership with the students was also rewarding.
Innovation Cup 17
From fault to fine finale “They simply jump right in and think without limits. We think about suppliers, transport
Students at the Danish Design School used a fundamental fault as pivotal inspiration to and logistics. This limits our creativity, so the process was really healthy for us.”
create a new lamp for the furniture company Bolia.com’s City target group.
“We started making a lamp which can’t light, for if the function is removed, one is forced “By taking part in the Innovation Cup, we make contact with the clever up-and-coming
to let go of the thoughts about the final product,” says Danish Design School student designers and hopefully create a little goodwill, so they look in our direction when
Rasmus Bækkel Fex. Together with two fellow students, he won the Innovation Cup for they’ve completed their courses.”
“best total product”. Claus Ditlev Jensen, Collection and Visuals Director,
“You set up a very concrete framework, and it’s been surprisingly positive to see the
young people work with things,” says Bolia.com’s then design manager Karl Rüdiger,
who was in no doubt about participation in the Innovation Cup: “The Innovation Cup
provides direct contact with the young designers. Companies mustn’t lose their feeling
for the design world, and at the same time it’s important to show students how the work
is done in practice.”
Copenhagen Design Week
Innovation Cup 19 Innovation Camp OBJECT:
Budding designers leave their footprints on the wall In summer 2009, Innonet Lifestyle – Interior & Clothing erected Interior and Clothing To highlight Denmark’s strength within
The winner of the prize for “Best Product” in the nineteenth Innovation Cup presented a tents on the city hall square in Copenhagen to enable Danish and international guests at design and innovation and to demon-
wall cabinet to store shoes. Copenhagen Design Week to follow Danish design at close quarters – from airy idea to strate the unique partnership between
visible prototype. A month later, the bright ideas materialised when the Danish TV service companies and educational institutions
The item, which was designed by six students from Aalborg University, hangs high on the presented a new table in a popular evening programme – a table developed by partici- in Denmark. Visitors to Copenhagen
wall in order to free floor space in the entrance area. The furniture company NJA-Møbler pants in the Innovation Camp together with Bruno Hansen Snedkerier a/s. Design Week were shown how students
A/S was responsible for production of the item, while the students designed it. And gain experience in what happens in the
nobody is in doubt: Innovation Cup 19 was a unique experience. “real world””.
“It was a fascinating process, where it was a particular challenge to make the construc-
“The entire process was super-constructive and exciting from start to finish. The students tion stable. The students were very committed, and their focus is on the creative and the PERIOD:
really opened their eyes to new ways of doing things”, says sales manager Morten Bang visual expression. Given that their knowledge of production technology is so low, there’s August/September 2009.
Andersen from NJA-Møbler A/S. a new element at work which is inspiring for us.”
Hans Jørgen Hansen, General Manager, Bruno Hansen Snedkerier a/s. FINANCING:
The Fund for the Marketing of Denmark,
the Agency for Science, Technology and
Innovation, Træfonden, Hotel Opera,
VagtsomVikar, Fredlund Flag, VTI and
Partners in the innovation network:
Aarhus School of Architecture, Kolding
School of Design, the Danish Design
School and Development Centre UMT.
Also Aalborg University and the School
of Architecture at the Royal Danish
Academy of Fine Arts.
Danish TV’s evening programme
Aftenshowet and Bruno Hansens
“We want to demonstrate that Danish furniture design is a lot more than the old design
chairs a lot of people associate us with. The sector is bristling with research, develop-
ment and new thinking at a very high level. Our Danish strength is precisely the ability
to create non-traditional and exciting solutions that cut across courses of study and areas
Betina Simonsen, Director, Innonet Lifestyle – Interior & Clothing
“It was an incredible learning experience to work in the centre of the city hall square,
where ordinary people who are not concerned with the creative process in their everyday
lives came and asked questions. It required a big effort on our part because we had to
be much more precise in our answers than we’re used to being.”
Astrid Hall, student, participant in Innovation Camp
COPENHAGEN DESIGN WEEK
OBJECT: Copenhagen show how sMART spACE at Copenhagen Design Week
To give manufacturers in Africa help Together with Danida and the Danish Chamber of commerce, Innonet Lifestyle – Interior During Copenhagen Design Week, Innonet Lifestyle – Interior & Clothing further developed
with designing new products with & Clothing took part in Copenhagen Show How with an exhibition which showed results the successful SMART SPACE conferences of previous years. Danish and international
market potential in Denmark and from a number of sustainable African projects in which Danish designers and architects visitors were thus able to take a look into the future.
Scandinavia and to profile Denmark worked with local manufacturers.
within sustainability. The displays included prototypes from a project in Mozambique, where Danish architec- What does the interior of the future look like? What materials and technology will we be
ture students had worked with a local manufacturer on the use of wood remnants for using? What’s the latest thing within sustainability, innovation and new materials?
PERIOD: designer coat racks.
Added value via art
FINANCING: Via a partnership with BIZ-ART during Copenhagen Design Week, the artist Michael
The Fund for the Marketing of Bredtved found inspiration in innovative activities in the tents on the city hall square.
Denmark, the Danish Chamber of The artist was given designer chairs to work with, and he converted them into objets
Commerce, the Danish Embassy in d’art. He sawed, hammered and tapped his way to pieces of furniture with their own
Mozambique. unique expression. For Michael Bredtved chose to create a link between the chairs and
the natural environment from which the wood came.
PARTNERS: At the end of the week, the old chairs had gained an entirely new expression – and the
Partners in the innovation network: many passers-by had gained a glimpse of partnerships between art and furniture.
Development Centre UMT and the
Aarhus School of Architecture. Also
the Danish Chamber of Commerce,
the Danish International Develop-
ment Agency (Danida) and the
Danish Embassy in Mozambique.
A number of interesting speakers shared their knowledge in contributions on “New ma-
terials inspired by nature”, “Past, present and future – Visualise dreams and realities”,
“Sustainable design”, “Smart living – where is it smart?” and “Interactive furniture”.
The conference was held in the Danish Design Centre and was strongly inspired by
London’s Hyde Park. The framework resembled a park – the speakers were practically
standing in a park – and the listeners? Well, they gained an experience over and above
the usual – and the chance to join the debate.
other exhibitions Major research and
OBJECT: To highlight and communi- Interior dreams for everyone VIC – a knowledge cocktail for sMEs OBJECT:
cate Innonet’s results with companies In September 2009, consumers were able to look more closely at how the Danish wood In May 2010, 15 companies were able to toast the new experiences which the two-year To create success for small and
and research and development and furniture sector works. Innonet set up a 280 m2 stand at the consumer fair “Inte- VIC project had given them. VIC gave the companies knowledge cocktails with three medium-size enterprises’ (SMEs’)
institutions. To make it clear that rior dreams for everyone” at MCH Messecenter Herning. The stand showed results of ingredients: Profile, Innovation and Networks. The participating companies were able to use of knowledge institutions
there is development and innova- interdisciplinary processes and products and sketches from Innovation Cups and other mix the possibilities in accordance with their needs.
tion at a high level in the Danish development projects within wood and furniture. PERIOD:
wood and furniture sector, and that Expert speakers were also at a seminar on wood and climate at the fair. Now we understand the customers June 2008 – May 2010
there is focus on sustainability and Dolle, maker of attic staircases, drank knowledge cocktails together with the Aarhus
user involvement. A floor is more than just a floor School of Architecture/Department of Design, and together the parties focused on user- FINANCING:
A range of fascinating new and innovative driven design – “A good course of action, which upended the way we see ourselves,” “Open funds” – Programme under
PERIOD: 25-27 September 2009. materials for flooring was displayed at the was how Dolle characterised VIC. the Danish Agency for Science,
flooring sector’s trade fair Gulv10. The organi- Technology and Innovation.
FINANCING: The Fund for the Mar- zers’ wish was to inspire visitors as much as “We’d already heard about user-driven innovation, and we thought it was a good idea to
keting of Denmark, MCH Messecenter possible about new materials for the floors of start work with it, because it’s always sensible to ask what the customers think,” says PARTNERS:
Herning and Nordisk Company. the future. development manager Thorkil Baattrup-Andersen, who is in no doubt that Dolle’s eyes Partners in Innonet: Innovation Lab,
were opened in a number of significant experiences during VIC. Aarhus University/ HIH,
PARTNERS: Partners in Innonet: But it was not only the visitors who fell for the Aarhus School of Architecture, the
Aarhus School of Architecture, new floors. The media also flocked around the “We thought that attic staircases give the customers access to space. But when we had work- Danish Technological Institute, and
Kolding School of Design and the stand, and throughout the morning, P3’s liste- shops with the customers, we found that they had a totally different picture of what the attic Development Centre UMT. Also
Danish Design School. Also Bir- ners heard about the hemp floor and various staircase is used for. Many people see the attic as something cold, dark and uncomfortable, Alucluster and Marginal.
kemose A/S, Karup Partners A/S, other unorthodox examples of the materials and not at all as a natural extension of the home,” says Thorkil Baattrup-Andersen, adding
Bruno Hansen Snedkerier A/S, of the future. that focus groups and workshops presented the company with entirely new knowledge, COMPANIES:
Alborg University and the School which means that the company is now seeing many things in an entirely new manner. 3-Boel, Akva Waterbeds ApS, Alu
of Architecture at the Royal Danish The floors of the future will offer increased “Our entire self-perception changed. We suddenly had a much better understanding of Technologies A/S, Birkemose A/S,
Academy of Fine Arts. functionality and added value, for example why people make the decisions they do when they buy our products. This knowledge Brdr. Andersen Møbelsnedkeri A/S,
better insulation, lighting and a healthier in- provided a basis for product development in entirely new ways.” Dencon A/S, Dolle A/S, Findahls
OBJECT: To show experts and users door climate. Dolle therefore decided that they would also hold workshops with their distributors to Møbelfabrik A/S, Karup Møbelfabrik
the many new possibilities admitted equip them as well as possible for their further work. Dolle subsequently redefined its A/S, Magnus Olesen A/S, Midform
by new materials. Apart from the interactive display with 15-20 core product to adapt it to the future – among other ways by focusing more heavily on A/S, Unitar A/S, VTI Vinderup
innovative new types of materials, a work- ease of installation and climate-friendliness. træindustri A/S, Wellov + Ottesen and
PERIOD: 24-26 August 2010. shop and a seminar were arranged at the “We’ve worked a lot on strategy. We set up strategy screens on the Blue Ocean theory, where Aage Ostergaard Møbelindustri A/S.
floor fair. The focus was on how new materi- we plotted our current products and competitors and considered a wide range of business
FINANCING: als can be the driving force for innovation. parameters. We were then able to assess how we would position ourselves in the future. It
MCH Messecenter Herning. was a really good sequence of events, and we now think much more strategically. VIC has
created a spin-off, so we’re looking at other areas as well,” says Thorkil Baattrup-Andersen.
PARTNERS: Nordic Materials, “We have the opportunity at the fairs to show people in the sector and users the many
Holse & Wibroe, Alucluster, Celloc possibilities for the future. The new types of materials increase both the functionality
and the Development Centre UMT. and the aesthetic value for the end user, so in future, the sector can offer a much bigger It’s easy to become a bit too self-satisfied in a business because you think you’re the ex-
range of possibilities for the customer.” perts and you know what the customers want. The really important thing about the VIC
Svend Erik Nissen, Project Manager, Innonet Lifestyle – Interior & Clothing. project is that we’ve moved from believing we knew what was worth knowing, to a point
where we’re constantly checking what the world thinks of what we believe.
Thorkil Baattrup-Andersen, Development Manager, Dolle A/S.
brandsTore – aPPs
Til hjemmeT ProdukTer Til ØsTen eT luxus-
Bestil nyt sofabetræk for en dagbogen marked
tredjepartsproducent mens du Luksus bliver den person- I Danmark køber 12-årige
betaler for sofaen i IKEA. Store innovation valg af ProdukTer med ind-
lige og autentiske affære Louis Vuitton nøgleringe.
brands stiller selv kontakten til ambassadØrer byggeT udvikling Men verdens stærkeste
tredjepart til rådighed. D-Build.org er et central hub, en Hardwareopgraderinger og brand trives i Kina. bycenTrene
storytelling platform og marked- simple udviklingsmiljøer gør kvalitetstid forsvinder
splads for genbrugsmaterialer det muligt at opgradere og per-
Unge er tæt-på-alt via
fra gamle huse og møbler, som sonalisere hjemmets apparater,
nettet. Man arbejder
får nyt liv i nye produkter. hvorved deres levetid forlænges.
og lever i nabolag af
mindre plads, tid og ressourcer
Grafisk baseret proGrammerinG
fremstillingsfællesskaber i byområder
d Fysiske gestalter asiatisk kultur som drivkraft mig-tid
udvikling ved køkkenbordet
hackerkulturen helt ind i forhandlernetværket
MAJOR RESEARCH AND MoDIFIED WooD
og invesTering nye former for merværdi
østens middelklasse bryder
Små og billige maskiner til for-
Modification of wood involves a
the world is at your tip
skning og udvikling kan købes
på eBay, og udgør grundlaget
forandrede krav til lokalsamfundet
for fremtidens ressourcestærke single-housholds
Det tilgængeligt søms princip
ProdukT bricolage i megaciTy
chemical, thermal, impregnating
Modularitet Better Place er et koncept Kompakt livsstil sætter
longtail af designs delt af flere parter. Batteriet focus på mig-tid og
sælges af energi selskabet. cocooning
Værdikæde udstykningen Produkter som bindeled til virtuelle verden Køreglæden sælges som
software der kan downloades
or physical action on the wood
Produkter bliver født ud af
en service eller virtuelle
data. Fysiske tokens som
brugertilpasning af standardvarer
to improve its properties by e.g.
fællesskab omkring snævre interesser
globalT design menneskeT som
væsen i fokus virTually me
– lokal ProdukTion
becoming harder and water- and
Menneskelige kvaliteter kom- Vi får en flydende selv
Designs fra hele verden kan pro-
mer i fokus. Vi forsker i God- orientering imod mine peers repræsentation, og bruger
duceres lokalt. Transportomkost-
hed, Glæde og Generøsitet den aktivt til at lege, lærer
ninger reduceres til bits, og det
gammeldags snedkeri genopstår fuTure female shoPPing og udvikle os.
i en ny, digital forklædning. En ikke uvæsentlig del af den
kvindelige middelklasse vil være en-
eforsørgere og/eller udearbejdende
og have stort behov for simple leg med vores identitet
produkter, der tager hensyn til deres
knappe tid og overskud.
Levis pop-up store i Seoul,
hvor kunderne får en gratis
3D scanning af deres krops-
figur for at fastlægge den
bedste Levis Curve ID model.
socialt, simpelt og bekvemt
Modification is an “innocent” way
ProjekTleder neTværk om
i egen sundhed subkulTurer
23andme’s mission er at være Etzy.com er den måske hurtigst
Data FinansDistriktet en troværdig kilde til person-
lige genetiske informationer, Handelsgade kvinders øgede rettigheder
voksende globale håndarbe-
jdsshop, hvor nichen kan lede
of working because the methods
som kan opsamles og over- efter de helt unikke produkter
Data som møntfod våges direkte i hjemmet.
blended design Retail 2.0 og source fra hele verden.
biomimeTik – lær af
Hjemmet som platform for dataopsamling
succes måles på evnen til formidling fremfor direkte salg
are gentle on the environment
Naturen inspirerer og stiller
nærværende og autentiske oplevelser løsningsmuligheder til rådighed
buTikken bliver for forskning og udvikling. Hvad
16 exhausT daTa virTuel end din udfordring er, findes
mining Social shopping flytter ind i der en løsning derude.
and they create sustainable and
GreenWave Reality platform stuen. Med digitale spejle kan
skaber smarte energief-
du virtuelt prøve dit nye tøj eller
fektive hjem gennem over-
tilbehør. Shopping bliver et
vågning og kontrol af udstyr cocktailparty, og du er inviteret.
og enheder i hjemmet.
Data aggregering SenSor og tracking teknologi
Mindre energi per capita
biologisk nedbrydelige materialer
hjemmeT bliver en oPTimering af energi affald som Problem
inTelligenT mekanisme råvarer Prosumers (eller lØsning?)
Designkoncept fra Electrolux Råmateriale er ikke blot I 2050 forudser vi at det er I fremtiden bliver affald en res-
baseret på biopolymer, hvor tilgængelig i sin primære standard for nybyggerier source. Biologisk nedbrydelige
fødevarer opbevares i en gelé form. Affald bliver en at indeholde såvel strøm materialer giver gødning til
af biorobotter,er 4 gange mindre væsentlig kilde til råvarer. udtag som indtag. naturen, og bliver til brændstof
end traditionelle køleskabe. i form af biomasse.
Map of the Future FALS
Modified wood has major perspectives: OBJECT:
Together with the participating companies, Map of the Future painted a picture of the Alternative to tropical forest wood To investigate whether some of
future by asking such questions as: For three years Innonet has been working closely with the wood-working companies the known modification techno-
Map of the Future is a look into the • How will your company navigate in the lifestyle industry of the future? to accumulate knowledge on modified wood. Denmark can deliver an environmentally logies can be industrialised in the
future together with Innonet Lifestyle • Is it interesting to be given a map of the unknown territories of the future? correct and CO2-neutral alternative to wood from tropical forests by treating the wood Danish wood industry. The project
– Interior & Clothing. Innovation Lab is • ould a visual overview of a likely development strengthen innovation?
W so it gains the same properties we normally associate with wood from the tropics. The is working with a broad segment of
project manager, and together with the wood becomes harder and dirt- and water-repellent. the value chain in the Danish wood
partners DKDS, TEKO and Development The participants were given a graphical summary map with associated report on the Modification opens undreamt-of possibilities for improving wood’s properties. With water, industry in order to increase the
Centre UMT, is focusing on the future for future and observations on: heat and inspiration from earlier cultures such as the Roman Empire and the Viking Era, industry’s competitiveness.
the Danish lifestyle sector. At workshops new technology can create surfaces which in some cases last for 30 years. PERIOD:
in Copenhagen and Aarhus, companies LOCAL OPTIMISATION:
“We started the process of finding the woods and technologies to be used. We also The project was divided into two
gained inspiration in 2010 for new ways Real time – Cradle2Cradle – The individual at the centre – New ways of working – 3D prin- tested where the individual modified products are best suited, so makers of e.g. windows phases:
of working, robot technology, virtual ting – Urban goes local – Micro Living – Logistics – Robot technology – Flexible materials quickly gained an overview of how they can make new products using modified wood,” Phase 1: July 2007 – December 2008.
intelligence, nanotechnology, networks – Green Living. explains Svend Erik Nissen of Development Centre UMT, who gathered the threads in the Phase 2: January 2009 – June 2010.
everywhere, and womenomics. general project and now has a simple form for companies which want to accommodate FINANCING:
HAPPY MUTATION: consumers’ growing demand for environmentally friendly products. The Danish Forest and Nature Agency,
See the full map on Micro, micro, micro – Virtual intelligence – Morphing products – Identity through what I Træfonden (the Danish Wood Founda-
www.innonetlifestyle.com. create – P2P production – polymers in everything – Biomimetics – Nanotechnology – Mass INCREASED KNOWLEDGE AMONG ARCHITECTS, ENGINEERS AND CONTRACTORS tion) and the participating companies.
customisation – Piracy Rules. “Modified wood is up to 80-100% more expensive, and this is a challenge. For people
are not necessarily aware of what they’re getting for the higher price. The wood’s func- PARTNERS:
REWARDED DEPENDENCE: tionality is much better than with untreated wood, and it lasts longer. The wood can also PHASE 1:
Relations – Viral products – Data as value – Networks everywhere – Identity through have an increased insulating value,” explains Svend Erik Nissen, pointing out that it will Research and development instituti-
others – Open source – Womenomics – Smart Cycle – Implosion of the value chain – be a big job for the future to increase knowledge of modified wood among architects, ons: Development Centre UMT, Centre
Natural economy – Sensortech – CareWare. engineers and contractors. “The market volume must be investigated, because increased for Forests, Landscaping and Planning
demand can reduce the price per cubic metre. We’re looking at a potential golden egg – under Copenhagen University and
Innonet Lifestyle – Interior & Clothing described the competition as a part of the work but the market doesn’t yet know it’s been laid.” the Danish Technological Institute.
OBJECT: with the Map of the Future: The project’s results were presented at a well-attended seminar in autumn 2010. Organisations: the Danish Construction
To create a visual overview to make Association and TA.
it easier for the individual company Design and innovation in the home and homeliness, year 2025 PHASE 2:
to navigate in the lifestyle industry Students working with design and innovation were invited to “find the way home”. “We offer people a better conscience by avoiding chemicals and long climate-damaging Research and development institu-
of the future transport. But I don’t know how long we in Denmark need to adopt modification. tions: Development Centre UMT and
“A HOUSE IS NOT A HOME” We are known for a good environmental profile, but a country like the Danish Technological Institute.
PERIOD: 2010 - Reyner Banham Great Britain is also ready to make a bid.” Organisations: the Danish Construc-
Mogens Lunde, Forester, Fromsseier tion Association and TA.
FINANCING: The competition is looking for surprising and provoking new approaches to how design Plantage A/S. COMPANIES:
The Danish Agency for Science, and innovation can contribute to creating products, and concepts which investigate and PHASE 1:
Technology and Innovation challenge the expectations of the future concerning what a home is, or what homeliness Rold Skov Savværk, Junckers Indu-
as a property and quality in design can be used for. strier, Danhaus, Damkjær Træin-
PARTNERS: “I believe, for example, that there’s a big market in maritime environments, because dustri, Geisler, Lacoya and Storke
Innonet: Partners in Innovation Lab,
There has been overwhelming interest in the competition. Two months before the there are really no legal impregnation agents for that environment any longer. As a Vinduer.
the Danish Design School, TEKO and deadline for submission of materials, almost 40 groups from design courses throughout replacement for pressure-impregnated wood, we’ll definitely see the public sector take PHASE 2:
Development Centre UMT Denmark had registered. the lead with respect to environmental considerations – e.g. in relation to the building 3Boel A/S, DFI-GEISLER A/S, Hørning
of kindergardens. And we should also remember that modified wood often requires less Parket Fabrik A/S, Junckers Indu-
COMPANIES: maintenance by the end user. This is an argument we can understand.” strier A/S, Fromsseier Plantage and
About 20 lifestyle companies Thomas Venås, PhD (forestry), Danish Technological Institute. IMT project researcher. Vinderup Træindustri.
MAJOR RESEARCH AND DEvELOPMENT PROJECTS
OBJECT: User-driven innovation: “ULD came into being because the interior and clothing sector’s small and medium-
To identify, test, develop and TURNING ULD INTo GoLD size enterprises wanted to work with user-driven innovation, but they lacked the right
communicate methods which help For almost two and a half years, interior and clothing companies worked intensively methods. It was also difficult to find the time and the money to go into such a new and
small and medium-size enterprises with the user-driven innovation project User-driven Lifestyle Development (ULD). The complex field.”
ment (SMEs) to strengthen their position
and business development via user-
project concluded in spring 2010 – but the work with user-driven innovation had only
just begun. For the participating companies clearly indicated that they would continue
Betina Simonsen, Director, Innonet Lifestyle – Interior & Clothing.
å 19 metoder
driven innovation. In a nutshell: to build on their experiences, and several of them have commenced. “We elected to be a part of ULD because we were faced on more than one occasion
users’ good ideas and unfulfilled
mgang af 19 brugerdrevne
with newly developed tables that didn’t sell as we expected. We could see that this was
r med needs should beomkring and then “ULD greatly exceeded my expectations, and the results gave Multiform a key to finding a good opportunity to test prototypes in an entirely new way than we were used to.”
converted into commercial
g mellemstore virksomheder successes. the holes in the market,” says Bjarne Schmidt, who was general manager of Multiform Steen Betak, Manager, Ansager Mobler.
The project has been concerned when the ULD project was running. He is backed up by Jørgen Andersen, Manager of
with the methods persona, desired Brdr. Andersen: “We can now demonstrate and document our knowledge. It’s a very “It’s easy enough to get someone you know, or, for example, business connections, to
outcomes, online communities and strong point, and I feel we were very lucky when we gained the opportunity to join the say something about your product. You just can’t expect that they’re totally honest. They
prototyping. ULD project,” he says, explaining that the furniture business had been leaving important won’t come straight out and say that they don’t like the product. They’re much more
decisions to the designers. “It was understood that this was their field, and that they indirect if they say anything at all. It’s not like this in the focus group, where you get it
PERIOD: knew the market. Now we have the knowledge in-house – it’s so positive that we’re straight in your face.”
August 2007 – spring 2010. now the ones who know the customers.” Jørgen Andersen is therefore in no doubt that Tommy Nielsen, Development Manager, Dencon.
the ULD project is a financial advantage for the company: “In the long term, our new
FINANCING: knowledge is an advantage because it costs quite a lot to develop a product without the “It was really good and i tiden
Typisk indretning før fascinating to have other pairs of eyes look at it. We’ve been in
The Danish Enterprise and Construc- knowledge we now have.” this sector for many years, and we see things through our work glasses. So it was good
tion Authority, the Central Denmark to have another perspective and try something we weren’t used to. For example, we
Region, the Danish Agency for sharing the experiences were asked some questions we ourselves wouldn’t have considered, and this actually
Science, Technology and Innovation. There is a high level of satisfaction in the concrete and positive feedback: “Companies resulted in some really interesting answers.”
19 METODER have invested masses of time, but they’ve also obtained assistance from researchers and Lena Bay, Product Development Manager, Mascot.
PARTNERS: experts at a very high level. This has provided valuable experience, and it has proved
TEKO and Development Centre UMT possible to isolate some methods which are accessible to smaller companies. A number “When we think packaging, in-store and marketing, we’ll put ourselves in
– both partners in Innonet. of concrete innovations have come out of the programme, and I’m thus in no doubt that
20/05/10 11.38 the user’s perspective to a higher degree.”
user-driven innovation will now begin to emerge in more and more places,” says director Carsten Locht, Marketing Manager, JBS Undertøjet A/S.
COMPANIES: Betina Simonsen.
Dencon, Ansager Møbler,
Brdr. Andersen Møbelsnedkeri,
Karup Partners, Multiform,
JBS undertøjet, Belika and Mascot
”Hjemme hos os kravler
”Når vi har venner på
vi op og hopper på
Further information on www.uld.nu besøg sidder vi ved
bordet hele aftenen og
snakker, drikker rødvin
og spiller spil”
”Alt sker ved bordet: computer
og lektier eller hvis man skulle
sy en knap i”
8 / PROTOTYPING / PROTOTYPING HOS ANSAGER
ULDprojekt_190510.indd 182 20/05/10 13.00
MAJOR RESEARCH AND DEvELOPMENT PROJECTS
OBJECT: JoIN – product development on the Web Karup Partners participated in both the ULD and JOIN projects and was thereby able to Lenskjold
The project Joint Online Innovation Facebook, LinkedIn, Twitter… We Danes are right at the forefront when it comes to gain Japanese designers’ proposed adaptation of one of their products for the Japanese
Network – JOIN – is developing participation in online communities. Denmark also has a long tradition of user involve- market – a good opportunity, as Karup Partners are already selling in Japan.
an online community innovation ment in the innovation process.
platform where companies, designers This is a unique starting point for developing a platform, where companies and designers Thirty professional proposals emerged from the partnership with CUUSOO, which is a
and consumers can together develop products together with users in online social networks. well-established Japanese online business model where the JOIN project finds inspiration.
systematically develop products
which better meet users’ needs. JOIN is developing an innovation platform where companies, designers and customers Research projects
together create new products. The concept is that via the internet, users will present Innonet Lifestyle – Interior & Clothing is currently participating in research projects which
PERIOD: an idea for a new product on which others might build further. The users then vote on focus on items of importance for the lifestyle sector. Vibeke Vad
September 2009 – February 2012. whether the design is good enough – whether it’s something they want to buy. The users
also indicate how much they’re prepared to pay for the product. If the idea receives Current research projects:
FINANCING: enough votes, a designer and a manufacturer can then complete the development and
The Danish Enterprise and commence production. PHD PROJECT ON DOMINANT BUSINESS LOGICS
Construction Authority Vibeke Vad Baunsgaard Bonde
ENTERPRISING DESIGNERS The project is investigating general innovation and more specifically the processes a
PARTNERS: JOIN will increase Danish companies’ growth and competitiveness by facilitating a company goes through in connection with product development. More precisely, the
Partners in Innonet: the Alexandra business model which makes user-driven innovation easier, cheaper and less risky final project will reveal dominant business logics in product development processes,
Institute, Development Centre UMT, for companies – and at the same time makes it easier for designers to become including how business logics affect the product development process – how business
the Danish Design School, Kolding entrepreneurs. The project is focused on products within lifestyle, interiors and clothing. logics arise, and finally, what are the consequences?
School of Design, Aarhus School
of Architecture and TEKO. Also The starting point is CUUSOO, a Japanese innovation platform where 130,000 users, 6,000 PHD PROJECT – KNOWLEDGE SHARING IN PRODUCT DEvELOPMENT PARTNERSHIPS
Crossroad Innovation, CUUSOO by designers and 1,500 companies have together developed innovative new products over Christina Hjerrild Bonde
Elephant Design, Danish Designers, the past ten years. The experiences show that an online community innovation platform The project is concerned with knowledge sharing between customer and supplier compa-
CBS, Microsoft and LEGO. has a high potential to help small and medium-size Danish companies to include the nies involved in joint product development partnerships, and seeks a greater understan-
users in their product development. ding of knowledge sharing in different types of partnership by addressing the roles as-
COMPANIES: sumed by the players during the process. The project thus seeks to understand different
Karup Partners, Snedkergaarden Further details are at: http://join.dk/join/ types of behaviour in knowledge sharing – who contributes knowledge, who manages
Them, Xplor, Inwido, Isabella A/S, the process, and the roles of the players.
Tvilum-Scanbirk, Ver de Terre, Dolle Japan joins Denmark Hummel is among the companies taking part in the project.
A/S, Soft Cells Easy, Onø Design, Innovation is about networks involving different people and places, and this became clear
Ditlev Karsten, Louise Mehl, Lazoy, in December 2009, when a prize awarding at the Danish Embassy in Tokyo highlighted PHD PROJECT – DESIGN AS CRITICAL PRACTICE
Øjvind Alexander Slatto, Annette the Danish-Japanese partnership on product development in online communities. Tau Ulv Lenskjold
Mammen, Jakob Thau, Henrik The project is investigating and will attempt to explain how design can be used to create
Sørig Thomsen, Nils Thobo-Carlsen, When Japan and Denmark join forces on the Web, something happens. The ULD and JOIN critical reflection – how designers with an activist agenda can help to highlight forgotten
Melanie Ann Bech, Jakob Bendix- projects led to a close international partnership. dilemmas in society and indicate alternative future scenarios which challenge normative
Wauhaus, Henriette Melchiorsen, values and habitual thinking.
Lars Pedersen-Designagenda, Pil “Innovation is about cutting across disciplines and sectors, but to a high degree also As an IT graduate and with an education in architecture, Tau Ulv Lenskjold occupies a
Bredahl, d-signtegnestuen, Lisa Oka, crossing national borders. We must therefore find international partners who will pro- position straddling several research fields:
IDEAAL, Designmani, Bergfrida vide the JOIN project with the greatest possible inspiration and development,” explains “I’m starting with that branch of design research called “critical design”. In contrast to
Hansen, Vibeke Buchwaldt, Claus Betina Simonsen, Director of Innonet Lifestyle – Interior & Clothing, who presented a prize solving well-defined problems, the focus in critical design is on producing objects whose
Hviid Knudsen and Nils Jeppe Hansen. in Tokyo to the Japanese designer Nakamura-san for his proposed new product for the primary purpose is to raise questions, generate debate and research the role of design
Also a number of end users. Danish furniture company Karup Partners. The prize was presented at a function at the and the designer in society.”
Danish Embassy in Tokyo.
MAJOR RESEARCH AND DEvELOPMENT PROJECTS
Mette Vedel, PhD, Copenhagen Business A PhD project was presented in autumn: Creative pit stop OBJECT:
School, has studied what the players A new project – “Pit Stop – Knowledge fuel for creative companies” will accumulate To contribute relevant new know-
timber supplier and carpenter each gain phD on networks knowledge on how creative business can be given new knowledge and how they can ledge to creative companies to
from their mutual partnership. Is the timber business just an intermediate link making things more expensive, and could develop their activities so that their skills to a higher degree benefit traditional companies. increase their competence level
the maker of building items just as well sell directly to the customer? Mette Vedel asked and ability to innovate. Creative
herself this question, and answered it in autumn 2010 with her PhD on the subject. An analysis prepared by NyX for the Central Denmark Region shows that 82% of creative company matches with knowledge
OBJECT: companies do not seek advice in a board of directors and 61% do not make use of the institutions to gain new knowledge
Commencement of innovation and “I found it a paradox that the manufacturer paid the timber merchant for a number of ser- public business promotion system. The creative ones go their own ways, so we run the of business development, strategy,
research projects in the lifestyle vices when he himself was in contact with the customer. I thought it must be because the risk that their expertise will not generate the growth Denmark so badly needs if we are process innovation, new products
sector initiated by companies’ manufacturer gained more out of the relationship with the timber merchant than is obvious to conquer the challenges of globalisation. and services.
acknowledged needs and co- at first glance. I therefore started to investigate the three-party network which consists of
financed by the companies. manufacturer, timber merchant and customers,” explains Mette Vedel, PhD, of Copenhagen SYNERGY FOR THE TRADITIONAL COMPANIES PERIOD:
Business School. Dr Vedel dug deeply into network relationships in her research in and “On average, the creative companies generate a higher added value per full-time employee December 2010 – December 2012.
PERIOD: Commenced 2007. around several Danish door and window makers, and created a method for how companies than other sectors,” explains Betina Simonsen, Director of Innonet Lifestyle – Interior &
Projects are regularly initiated and can work professionally with networks. It’s a matter of moving from seeing networks as Clothing, which gained approval in December 2010 for a two-year project which will bind FINANCING:
concluded. “someone you know” to someone with whom you create business value. small creative companies more tightly to knowledge institutions and give them concrete Open funds – the Council for
new knowledge on business development, strategy and the development of profitable Technology and Innovation.
FINANCING: POST-DOC – USE OF AN INTERMEDIARY IN INTERNATIONAL PURCHASES new products and services.
The Realdania Foundation, Housing Mette Vedel is now extending her PhD studies in post-doctoral research, the object of PARTNERS:
Fund Cube, the Research Fund for which is to generate knowledge concerning the value created by an intermediary in “There is already considerable potential in developing the individual creative company. Partners in Innonet: Development
Central and West Jutland, Vest-Wood the transaction between Danish client companies and international suppliers. The target But the interesting thing is to create synergy for the traditional companies, which must Centre UMT, Aarhus University /
A/S / Jeldwen A/S, Storke Vinduer group is all lifestyle companies which trade internationally. constantly develop products and services to be able to hold their own globally. We can Institute of Business and Techno-
A/S / Inwido A/S, Hjem A/S, HP3 The project is based on a study of Danish clothing companies which source from China. quite simply give to both the left and the right by supporting creative companies’ high logy, Aarhus School of Architecture,
A/S, Kastrup Vinduet A/S, the The focal point is the intermediaries’ function in different supplier networks. The project growth potential so that they can launch their important services and expertise in other the Danish Design School,
Danish Construction Association, the will create an overview of the intermediaries’ contribution in various types of networks. more traditional Danish companies,” says Betina Simonsen, indicating that success in Copenhagen Business School and
Timber Union, the Danish Centre for This understanding and insight will be able to support companies’ decisions on the orga- business is coming to depend to an ever-increasing degree on the ability of self-renewal the Alexandra Institute. Also Danish
Design Research, Innonet Lifestyle – nisation of global supplier networks. and exploitation of the best ideas and opportunities before the competitors do so. Designers, the Danish Association
Interior & Clothing, and the partners of Architectural firms, the Danish
CAM / CBS and the Danish Design NEW FROM THE RESEARCHERS – EvENT IN SEPTEMBER 2011 Design Association and DRRB.
School. To put the new knowledge to the greatest possible practical use, Innonet will be holding
an event together with the Danish Construction Association in September 2011, at which COMPANIES:
PARTNERS: Mette Vedel and other researchers will present relevant news from the research world to Modus, c:ommunicate, Lene
Partners in Innonet: CAMS at interior and clothing companies. The event is open to all interested parties. Wille Studio, PHUCISME, SAYS WHO,
Copenhagen Business School, Seier+Sølvsten, Hans Sandgren-
Development Centre UMT and see you! Jakobsen, Langenkamp, Grønne &
the Danish Design School. The East Jutland Traffic Committee is running a project to reduce accidents which kill and Jessen, Monomal, Formidabel,
injure pedestrians. There will be focus on increased visibility and safety among pedestrians. Mutopia, Spacelab, Fair Trade
COMPANIES: The goal – on the basis of users’ input and needs – is to develop an item of clothing which Designers, Onø Design,
Jeld-Wen A/S, Inwido A/S, Hjem can reduce the number of traffic accidents involving pedestrians, for example by using Triagonal, Morten Mygind Arkitekter,
A/S, HP 3 A/S, Kastrup Vinduet A/S, new technology in clothing or equipment. Troels Grum-Schwensen, erikjuul.com
Hummel and a number of lifestyle The clothing or the equipment must be reflective when illuminated by car headlights, and and williams + creative.
companies it is critical that consumers want to buy it – and are aware of its reflective qualities. The
combination of design, new technology and new materials indicated Innonet, where the
parties TEKO and Development Centre UMT joined the project, which is being financed by
the Danish Road Directorate and has Coop Danmark and Primus Motor as central players.
MAJOR RESEARCH AND DEvELOPMENT PROJECTS
OBJECT: Retro concepts – from ancient to brand new “Before we knew PVC and other chemicals, we adapted to the Scandinavian climate by OBJECT:
To create increased growth via new The shops are bursting with mass-produced goods, but consumers want products with using natural surface treatments. These old methods may be able to inspire us to develop To increase the sharing of know-
concept development. The project individuality and personal stories. Danish companies are therefore now diving down into methods which will be more sustainable and better for the users and the environment.” ledge and cooperation between
will provide companies with museum basements in search of new inspiration. Denmark’s unique textile history must Svend Erik Nissen, Strategic Development Manager, Development Centre UMT, on how textile companies, knowledge institutions
added value by developing come back out into the light. history can be used in companies’ concept development and storytelling. and other networks in Denmark and
concepts inspired by old techniques abroad.
and museums’ and research Museums and research institutions within textile history and archaeological textiles are “Companies in the experience economy must sell customers an opportunity to tell their own
institutions’ collections. Historical now finding the old clothing materials, dresses and carpets so that companies such as personal story, authenticity and individuality. The market is floaded with uniform mass-pro- PERIOD:
knowledge will be converted to Katvig, Lene Bjerre Design and Georg Jensen Damask can find inspiration and knowledge duced goods, and the customers’ opportunity to create narratives has become an important Service Platform was established in
growth on the bottom line via the for innovative new products and marketing. competitive parameter. Retro-projects are therefore a growth project which will show the 2010 and “took off” on 01.01.2011.
experience economy – historical way forward, not just for the companies in them, but for the partnership between Danish The activities will be further
items will be used to create new The Retro-concepts project will enable companies to find inspiration and knowledge from business and culture.” developed in the years to come.
concepts which can stimulate
the Centre for Textile Research at Copenhagen University and the National Museum, Rasmus W. Tscherning, Director, CKO.
customers’ senses in a new way. Textilforum Museum Midtjylland and the consultant firm Moving Minds, which will intro- FINANCING:
duce creative technologies from the improvisation theatre. “We’re working with very different inspirational material, but we’re always on the lookout for The Danish Agency for Science,
PERIOD: new sources. Access to alternative historical inspirational material will therefore be a boost Technology and Innovation.
1 January 2011 – 30 June 2012 Project leader Svend Erik Nissen explains: “We’ve developed ‘Retro-concepts’ because to our inspiration process. We also see an opportunity to get input on how the good stories
there are so many fascinating collections in the archives which are not now in use. This can be translated into marketing.” PARTNERS:
FINANCING: applies to designs, but also materials, weaving techniques and printing.” Designer Jacqueline Friis, Lene Bjerre Design. Partners in Innonet: the Alexandra
The Centre for Culture and Institute, Development Centre UMT,
Experience Economy The project will give participating companies added value by developing different and the Danish Technological Institute,
sustainable concepts with inspiration from the old collections. The children’s clothing Aarhus University and Copenhagen
PARTNERS: company Katvig was in no doubt that they had to be a part of the programme. Business School. Also the Think
Partners in Innonet: Development tank DEA, DELTA, Force, AgroTech,
Centre UMT. Also Textilforum “We hadn’t heard about this type of project before, so we simply had to be in it. We’re Aalborg University, Roskilde
Museum Midtjylland, the Centre constantly working to be more sustainable in all our processes, and this new form of service platform University and the University of
for Textile Research, Copenhagen inspiration ‘back to nature’ will be a great opportunity for us to again emphasise our mis- Service platform is an entirely new innovation network which was established because the Southern Denmark. Also relations
University, the National Museum sion,” says manager Vigga Svenson about the reason for Katvig’s participation. service industries are of increasing importance for development, growth and employment with international research environ-
and Moving Minds. throughout Danish business. But there are major unused potentials within productivity, ments such as Stanford Humanities
export and development of new services with a high knowledge content. Lab, UC Berkeley Center CITRIS,
COMPANIES: The innovation network Service Platform connects companies and researchers to strengt- Manchester Business School and
Danish Art Weaving; Georg Jensen hen their innovative power, and with it, growth in the service industries. Stenden University.
Damask; Haugland Collection;
Katvig; Lene Bjerre Design and WHO CAN JOIN SERvICE PLATFORM? COMPANIES:
Skriver Collection. Service Platform is open to all Danish companies interested in developing their services Service Platform is a nationwide
and businesses. network open to all companies
The network’s companies gain access to the latest knowledge of relevance to the sector, interested in developing their
best practice and the latest advances within service innovation. services and businesses.
Companies are offered a wide range of activities, workshops and seminars on long-term
innovation and participation in innovation projects together with other companies and www.serviceplatform.dk
researchers from Denmark and abroad.
Service Platform is run by a consortium, where Development Centre UMT brings a special
focus on activities within retailing and service design. Director Betina Simonsen is also a
member of Service Platform’s steering group.
times of crises
NoRDIC MATERIALs New materials – a shortcut to innovation Crisis requires innovation
Development Centre UMT and New materials invite to innovation. Innonet Lifestyle – Interior & Clothing has therefore Innonet Lifestyle – Interior & Clothing studied Danish lifestyle companies in 2008 and To discover tools and methods
Innonet are national agent for the run a large number of workshops for companies which are now aware of some of 2010, that is, before and after the financial crisis. The conclusion is that a targeted strate- to survive intact – and preferably
materials database and the know- the many innovative new materials – and the materials database Nordic Materials, for gy and innovation are required in all links of the value chain if the company is to emerge strengthened – in financial crises.
ledge network Nordic Materials. which the Development Centre UMT is national agent. from the crisis in a stronger position.
Companies can subscribe to the PERIOD:
database and the network. At the workshops, the companies could see, smell, handle and feel the materials which, Professor Mogens Dilling-Hansen and lecturer Susanne Jensen from Aarhus University/ 2008 and 2010 – before and after
according to project leader Svend Erik Nissen, gives the companies an entirely different HIH have studied and analysed over 200 Danish lifestyle companies. The object was to the financial crisis.
view than if they merely read about and saw examples of new materials. “We’re toying find tools and methods to emerge intact – and preferably strengthened – from the crisis.
with a mass of ideas which are gradually being narrowed down to a few which the “The classical virtues are as rock solid as ever – such as that companies must stick to FINANCING:
OBJECT: company can continue to work with,” says Svend Erik Nissen. what they’re good at, and that innovation is an important tool in increasing focus on core The Danish Agency for Science,
To strengthen the participating expertise. But the study shows that there are big differences in how companies have Technology and Innovation
interior and clothing companies’ WORKSHOP CREATES INSPIRATION AND DEvELOPMENT coped with the major challenges created by the financial crisis. The companies that have
knowledge of new materials and to Gert Kjeldtoft from Kjeldtoft Møbelsnedkeri and Britta Meyer from Innovation Randers emerged in the best position are those that have actively used innovation to adapt in PARTNERS:
work with innovation processes via have both been visited by the innovation networks materials workshop. all areas, that is, product, process, organisation and marketing innovation. Without these Partners in Innonet: Aarhus Uni-
choice of material and a systematic Kjeldtoft Møbelsnedkeri is working with aesthetics and design. It is therefore important
broad initiatives, the typical situation has been a fall of 20-30% in turnover with no versity/Institute of Business and
approach to product development to be up-to-date with new initiatives and materials. “We’ve always been curious, and our prospect of recovery in the short term,” says Professor Mogens Dilling-Hansen. Technology, Herning, TEKO, and
on the basis of new knowledge and awareness of innovative new materials has been strengthened by the workshop,” says Development Centre UMT.
a web-based materials database. Gert Kjeldtoft. The challenge is to get concrete products out of the inspiration. “We’re so- CRISIS REQUIRES STRATEGY
metimes banging our heads against the wall there. We don’t mass produce, but we make The study built on an analysis of over 200 companies in 2008 and 2010, about half of COMPANIES:
PERIOD: single or a few copies, and the materials have unfortunately been too expensive for this.” which are represented in both years. The researchers were thus able to study how these Analysis of over 200 companies.
April 2009 – April 2010 Britta Meyer from Innovation Randers sees the same challenge. companies managed over time and through the storms of the crisis. “It is clear that those
“First, we thought yes! We’re curious, and it was interesting, but in the design depart- which have coped best are the most innovative – those that are open and innovative
FINANCING: ment we also face another reality: the price – what does it cost? Can we live from it? So throughout the value chain. We can also see that they also have a clear strategy for how
The Danish Research Agency unfortunately we’ve come to something of a standstill,” says Britta Meyer, explaining that and where they will proceed with the business,” says Mogens Dilling-Hansen, who also
Innovation Randers makes their sofa beds in China – and China can be a bit of a difficult notes that the long-term focus in many companies has disappeared entirely.
PARTNERS: partner when Danes come with a head full of ideas and new materials.
Partner in Innonet: ID-Forum, the “It’s an entirely different culture, and new materials are not exactly something we can buy The proportion of companies without a strategy plan has grown from 30% in 2008 to
Knowledge Centre for Intelligent at the corner shop, or have made there. This in turn means a different price, and sustaina- 35% in 2010. A typical explanation is that the companies focused on immediate survival,
Textiles and Development Centre bility and the environment are unfortunately not so much in demand,” says Britta Meyer. and strategic considerations thus had to wait for better times. “When the study shows
UMT. Although neither company has yet made products with innovative new materials, they that the companies which plan their strategies are more targeted towards innovation
are both positive towards the materials workshop, which provided inspiration and incre- than those that don’t have them, there is all possible reason to increase awareness and
COMPANIES: ased awareness of new materials and possibilities. skills in this field. We can also see from the study that it’s a matter of developing services
Brahe Design, I-makers, Interieur a/s, and products with new values, and there must be focus on users’ real needs, new sales
Noga Design, Ideriget, 3Design, The good experiences are now continuing in the project “Materials as Drivers of Innova- channels and professional managements which are ready for change. We can contribute
Noeberg, Gl.Design, Body IQ, tion”, where there are materials workshops from concept generation to maturation by knowledge and sparring here,” says Betina Simonsen, Director of Innonet Lifestyle –
Sarascheel, Confect, Modulex, Ilsøe the participating companies. Interior & Clothing.
Design, Clockwise, VON SCHNEIDER, The results of the study were presented at a seminar for companies in the sector in
Mauhaus, Klir-keramik, 3D-Grafik, MATERIALS LIBRARY - NEW MATERIALS ON THE ROAD autumn 2010.
Add Soul Design Studio, Spinderihal- Innonet has created a mobile materials library which will be extended in the years to come.
lerne, Uno Image, The library was created in cooperation with national and international research institutions,
Thygesen Fabrics, Kabooki, Innovati- specialist educational institutions, leading private companies, relevant specialised resource
on Randers, Hammer Tæpper, Joha, persons and the network’s consortium partners. It will also be a gathering place for innovative
NJA, HAY, Møbelsnedkeri Kjeldtoft materials from both Danish companies and various educational and research institutions.
and Hans Sandgren Jakobsen.
“New generations are much more used to meeting sporadically, developing something Communication of knowledge across borders OBJECT:
together and then going further. Our generation is used to protecting and holding the The world is full of knowledge – but where exactly is the relevant new knowledge to be To find relevant international partners
cards close to the body. It’s really hard for us to break these traditions, to open up and found? Globalisation requires cooperation and exchange of knowledge across national for Danish knowledge institutions
establish partnerships which are win-win for all participants.” borders, and in 2010, Innonet Lifestyle – Interior & Clothing embarked on a targeted and companies within interiors and
Jacob Holm, General Manager, Fritz Hansen internationalisation initiative. The plan is to discover where it is possible to find interna- clothing.
tional knowledge and research environments and clusters which are relevant to interior
“The banks kill not only the bad ideas, but also the good ones. The new generation and clothing companies. The lifestyle sector must, in other words, identify the world’s PERIOD: Commenced in 2010.
of design and fashion gazelles has disappeared, and a consequence is that a creative best partners.
generation can be lost.” FINANCING:
Manager and co-owner Henrik Spandet-Møller, Spandet And Partners – on maintaining A partnership has therefore been entered into with the Foreign Ministry’s innovation Innonet Lifestyle – Interior &
focus on business and creativity – at the same time. centres in Shanghai, Silicon Valley and Munich, the last of which has just examined the Clothing, the Danish Trade Council.
Henrik Spandet-Møller, adviser to a number of textile and lifestyle companies. German market and found technology and research knowledge partners relevant to the
Danish interior and clothing companies and their knowledge institutions. PARTNERS:
“Partnerships and networks across sectors are of the utmost benefit for innovation, and The Ministry of Foreign Affairs’ in-
therewith the company’s competitiveness and market share.” Innovation Centre Denmark Munich has prepared reports for the innovation network’s novation centres in Munich, Silicon
Professor Mogens Dilling-Hansen, Aarhus University/HIH. expert groups on this basis – reports filled with interesting studies, potential partner orga- Valley and Shanghai.
nisations and relevant contact persons. The material will form the basis for the innovation
“The many companies we’re in contact with and which participate in our activities are among network’s work with internationalisation.
the most innovative. We can see that those that have survived best are highly creative in
relation to networks and new partners, and always interested in new knowledge.” In the years to come, the partnership with the three innovation centres will be extended, OBJECT:
Betina Simonsen, Director, Innonet Lifestyle – Interior & Clothing and Innonet is planning an increased partnership with relevant international clusters. To support Danish furniture compa-
Dialogpartnere pr. 31.12. 2010: nies’ opportunities to establish trade
Alipe, Birkemose A/S, BoConcept, KALININGRAD – THE HONG KONG OF THE BALTIC with companies in Kaliningrad.
Brandtex A/S, Dovista, Dansk A delegation of furniture companies and sector people from Kaliningrad visited Innonet
Træfiberisolering, ej sikke lej, Lifestyle – Interior & Clothing in December 2009. The visit was arranged to give Danish PERIOD:
Fraster A/S, Fritz Hansen A/S, companies an opportunity to meet relevant potential partners from “The Hong Kong December 2009 and June 2010.
Georg Jensen Damask, Hammer of the Baltic”: Kaliningrad has a special economic status in relation to Russia, and it is
Tæpper, Hans Sandgren Jakobsen, therefore an interesting entry point to the Russian market. FINANCING:
Holse og Wibroe, Hummel, HTH, The Danish Federation of Small and
IC Companys A/S, Innovation DIALOGUE COMPANIES AND RESEARCHERS IN CLOSE DIALOGUE The organisation first visited Development Centre UMT in 2008, The perspectives for part- Medium-Sized Enterprises, Danida
Randers A/S, Interieur a/s, Inwido Innonet arranged a series of visits to the dialogue group companies in 2010 in order to nership were so obvious that the Kaliningrad Furniture Association returned in 2009 with and the Trade Council.
Denmark, Jeld-Wen, Joha A/S, target the activities more accurately and accommodate the companies’ needs as well as 11 Russian furniture companies.
Kabooki, Katvig, Kopenhagen possible. The meetings were concerned with daily problems, the need for new know- PARTNERS:
Fur, Kvadrat, Lene Bjerre Design, ledge and the companies’ wishes regarding forthcoming activities. An evaluation was Kaliningrad Furniture Association was greatly inspired by the Danish wood and furniture Innonet Lifestyle – Interior & Clothing,
Mater, Midform A/S, Montana, also made of any activities in which the dialogue companies had participated. Various industry, and is now developing a design and development centre and a design competition Danida and the Danish Federation of
Munio Design, Nobia, Novopan researchers and knowledge people from the consortium partners took part so that expan- which will build on results and experiences from Innonet. Small and Medium-Sized Enterprises
Træindustri, Spandet and Partners, sion of the partnership and concrete activities could be discussed.
Superwood, Thygesen Fabrics, The dialogue companies’ ideas and evaluations were later used together with the analysis
The visit from Kaliningrad resulted in representatives of Danish companies flying to COMPANIES:
Ticket2Heaven, Trip Trap, Troels of innovation in times of crisis to select forthcoming activities in the network. Kaliningrad in June 2010, where they took part in seminars, matchmaking meetings and PKI Supply, Q-Transportmateriel,
Grum-Schwensen, Tvilum Scanbirk, visits to interesting companies for four days. Schultz Seating System, Siso, Novo-
Uno Image, WeDoWood, The dialogue group companies are central because they verbalise the companies’ concrete pan Træindustri, Danlist Maskinfabrik,
Wernerfelt og 3XN. needs. The meetings are therefore the basis for good discussions on the activities which JHM Moldow, Jysk Møbelfabrik, VTI
best help the innovation network to prioritize the right activities. Vinderup Træindustri, Fumac, Søren
Lund, Primo, Flexa, Gabriel, Falsig,
Boki, Nissen Pack og Tvilum-Scanbirk.
CATALONIA FINDS INSPIRATION IN DENMARK
Representatives of the Catalan government and companies from the region visited
Denmark in June 2009 for sparring with respect to how to implement activities and
action plans to make lifestyle and furniture companies more competitive. The Catalan
government was represented by a strategic consultancy company, Cluster Development,
which had been given responsibility for implementing an innovation plan for a region
close to Barcelona – Vallès Oriental. The study made by Cluster Development placed the
Danish Design Centre and Innonet Lifestyle – Interior & Clothing in the spotlight as these
concepts represent what Cluster Development is seeking in European furniture companies.
The partnership with Cluster Development will be extended in the course of Innonet’s
work with internationalisation in the near future.
THE CABINETMAKERS’ AUTUMN vISIT FROM ITALY
The cluster organisation Association of Craftsmen and Small Enterprises, Trent, Italy.
OBJECT: Nineteen companies and representatives from Trent in Italy visited Innonet Lifestyle –
To highlight Denmark’s strong Interior & Clothing in September 2010. The visitors took part in activities run by Innonet
expertise in innovation and support during Copenhagen Design Week. They also took part in a closed seminar which discussed
the communication of information the development of clusters. The seminar included presentations from both clusters, a
on products from a platform where presentation on experiences from the pine wood cluster in Salling by Salla Lutz, PhD, and
there is experimentation in part- a presentation from REG LAB.
nerships between designers and
manufacturers. ESTONIAN CLUSTER vISITS DENMARK
Innonet Lifestyle – Interior & Clothing was visited in autumn 2010 by a cluster from
PERIOD: Estonia. Twenty-three representatives of the Danish government, knowledge players and
Exhibition in Japan in April 2011. companies from Voru are planning to build a knowledge centre for the wood and furniture
industry in Estonia. They thus wanted to learn more about Innonet’s experiences. The
FINANCING: cluster also visited TEKO and had a dialogue with some of TEKO’s Estonian students.
Development Centre UMT, the Cabi-
netmakers’ Autumn Exhibition, the STUDY TRIP TO JAPAN
Danish Arts Council, Træfonden and Innonet’s director Betina Simonsen arranged interesting visits to knowledge institutions
Tuuf fonden, ABU Fonden, and with and companies in Japan for Skive Technical College when production technologists went
kind assistance from the Danish on a study trip in October 2010. The trip included visits to the furniture and handicraft
Embassy in Tokyo and Tokyo Design area Takayama, Hida.
The Cabinetmakers’ Autumn Exhibition (SE) in Tokyo
PARTNERS: Innonet’s many contacts in Japan were activated so that the Cabinetmakers’ Autumn
Development Centre UMT, the Exhibition (SE), in cooperation with Tokyo Design Centre and the Danish Embassy in
Cabinetmakers’ Autumn Exhibition, Tokyo, had the opportunity in 2011 to stage the “Whiteout” exhibition in Japan.
The Danish Embassy in Tokyo and The plan is to extend such activities in the years to come in order to create partnerships in
Tokyo Design Centre. a manner where Danish interior and clothing companies are also exposed internationally.
Designers and manufacturers from
the Cabinetmakers’ Autumn Exhibi-
tion – se www.se-design.dk.
sMEs and networks
OBJECT: Example of a network OBJECT:
To increase innovation and External consultancy for development-oriented companies The Network for User-driven Innovation To establish a development
internationalisation in small and The Central Denmark region’s Growth Forum asked Development Centre UMT to organise Around 30 companies have joined the Network for User-driven Innovation. The first forum for presentation, debate
medium-size enterprises with the a development programme for the Region’s interior and clothing companies. meeting was held at the work clothing company Mascot. and implementation of new
aim of increasing earnings, exports, development initiatives within
productivity and/or employment. The programme will help growth- and development-oriented companies to achieve “We will help the companies to become more confident that their solutions are the right management and innovation.
further growth. A series of activities will be initiated for the companies, which can also ones before too many resources are expended on development. A lot of you who are
PERIOD: obtain subsidies for external consultancy assistance. The object is to increase the indivi- here today already possess a considerable knowledge of user-driven innovation which PERIOD: 2010
2010-2012. dual company’s earnings, innovation and/or exports – and to increase productivity and
you can share with each other,” said Betina Simonsen on the reason for creating the
employment. Companies must be screened before they are granted a subsidy in order to network. Betina Simonsen encouraged companies to say what they would like to hear FINANCING:
FINANCING: establish the need for development initiatives. Together with Development Centre UMT, about, and how the network can be developed to become an optimal forum. Financed by participants
The Central Denmark Region and the company appoints a consultant, and a contract on performance of the task is signed.
the EU. The maximum allowances are 50% subsidy and 300 hours of consultancy per project. The companies had masses of expectations for the new network: PARTNERS:
As well as the subsidy for individual development projects, a subsidy for collective “I’m anxious to hear what you others thought.” The partners in Innonet Lifestyle –
PARTNERS: developments may also be given – e.g. development of expertise or projects with a “I’ll listen to ideas – especially about how we can get the customers with us on the Interior & Clothing
Partners in Innonet and business commercial content. website.”
promotion players in the Central “We have to admit that in future, things will happen within user-driven innovation.” COMPANIES:
Denmark Region. The furniture company Brødrene Andersen joined the development programme and is in “We’d like to delve in deeper but we lack the tools, just as electricians have their tools.” 30 Danish lifestyle companies
no doubt that it led to a big success at the trade fair in Stockholm where the company’s “My experience from the ULD project is that we can learn a lot from the anthropologists.
COMPANIES: products sold really well. “This time we did everything much more professionally than They give out genuine titbits when they help us to interpret. But it’s expensive, so perhaps
Lifestyle companies in the Central usual. We had the right products and we had the right communication,” says sales we can do something together.”
Denmark Region. and marketing manager Jørgen Andersen, who explains that the company prepared its
messages about the new products in good time. “But it’s so difficult to be in good time. In a nutshell: the air was heavy with user-driven expectations.
We’ve often almost torn the prototypes out of the designers’ hands when we were on
the way to the fair. But the ULD project taught us that we need to have longer horizons,”
says Jørgen Andersen, who knows that naming ULD shows that Brødrene Andersen have
been using external development possibilities for a long time. With financial support
from the Central Denmark Region’s Growth Forum, Brødrene Andersen prepared a plan The group subsequently met
together with the design and product development company byKATO. “byKATO offered a with experts in inclusion
different approach to design, segments and customer groups, and they were therefore of users when companies
able to nudge us. We will keep offering products seasoned with cabinetmaker’s details. want to innovate via their
But byKATO has experience with both expensive furniture and chain sales. They were own websites. There was
able to point us in a new direction because there were some other parameters that focus here on how compa-
spoke in their world rather than in ours,” says Jørgen Andersen. nies can generate more
– relevant – traffic on their
Networks and matchmaking websites via social media.
All activities in the innovation network are about matchmaking – building bridges
between the lifestyle sector’s companies, research institutions and other relevant part-
ners by establishing both business-oriented networks which help and inspire one another
and forums where companies, research institutions and other partners in close dialogue
indicate areas of initiative which contribute to growth.
Development Centre UMT initiated more networks in 2010, and we’re ready to help new
ones on the way. Companies and partners are always welcome to suggest new networks.
2009 sELECTED ACTIVITIEs – JUNE-DECEMBER 2009
A selection from Innonet’s and Development Centre UMT’s calendar from summer 2009
to the end of 2010. Companies, sector organisations and knowledge and research insti-
NOvEMBER 2009 • The DR TV programme Aftenshowet will launch its new piece of
furniture, developed at the Innovation Camp, with Bruno Hansens
Snedkerier, DR, Aalborg University, Aarhus School of Architecture,
tutions are also regularly visited. Kolding School of Design and the Danish Design School.
• Theme meeting on the textiles of the future.
• Participation in the Cluster Academy’s start-up conference, RegX.
JUNE 2009 • Participation in Midtjysk Snedkerlaug’s seminar at Unimerco, DECEMBER 2009 • Visit by delegation from Kaliningrad with the Danish Federation of
Sunds. Small and Medium-Sized Enterprises.
• Visit from the Catalan government, which was seeking inspiration • Seminar at TEKO on Smart textiles.
for development of activities for their furniture and lifestyle
• Contribution to the annual conference on user-driven innovation –
the Danish Enterprise and Construction Authority. Premiere of the
ULD project’s introductory film.
sELECTED ACTIVITIEs – JUNE 2010-DECEMBER 2010
JANUARY 2010 • Material workshops at I-Makers, Rolf Hay, Interieur a/s, Uno
Image, Hammer Tæpper and in Spinderihallerne in Vejle (18
JULY 2009 • Participation in RegLab’s conference in Slagelse on clusters. companies).
AUGUST 2009 • Innovation Camp with the DR TV programme Aftenshowet, Bruno FEBRUARY 2010 • JOIN-seminar at the Alexandra Institute with contributions from
Hansen Snedkerier, Aalborg University, Aarhus School of Architecture, Elephant Design, Japan and others.
Kolding School of Design and the Danish Design School. • Innovation Cup 17 with Bolia.com and the Danish Design School.
• SMART SPACE – conference at the Danish Design Centre. • Material workshops at NJA Møbler, Joha, Thygesen Fabrics, Brahe
• Theme meeting on cluster development at the Danish Design Design, Innovation Randers and Kabooki.
• Exhibition at Copenhagen Show How with Danida, the Danish MARCH 2010 • Innovation Cup 18 with BoConcept and TEKO.
Embassy in Mozambique and the Danish Chamber of Commerce.
APRIL 2010 • Presentation on user-driven innovation (ULD) at the Maxi
SEPTEMBER 2009 • Expert contribution at Copenhagen Show How. Conference in Aalborg.
• Exhibition and contribution on wood and climate at the trade fair
“Interior dreams for everyone”. MAY 2010 • Concluding seminar, the ULD project.
• The Danish construction Association’s window section will hold a
board meeting at Development Centre UMT. JUNE 2010 • Participation in the Netmatch conference.
• Innovation Cup with VTI Vinderup Træindustri and Aalborg • Study trip to Nordic Materials, Norway.
University – Architecture and Design. • Co-organizer of match-making trip to Kaliningrad.
• Visit from the cluster organisation “Association of craftsmen and • Presentation RTI
small Enterprises”, Trent, Italy. • Cluster presentation for 40 members of Estonian cluster organisation.
JULY 2010 • Innonetlifestyle.com launched.
OCTOBER 2009 • Participation in seminar on growth entrepreneurship at Alsion,
• Expert contribution on the building component industry.
• Sector talk, TEKO.
• Expert contribution on innovation – Danish Technological Institute.
2010 AUGUST 2010 • Interactive exhibition of new materials. The floor sector’s trade fair
• Workshop at the floor sector’s fair Gulv10.
Employees of Development
Centre UMT, secretariat for
Innonet Lifestyle – Interior
Phone: (+45) 9642 6549
BoARD oF DIRECToRs oF
DEVELopMENT CENTRE UMT,
sECRETARIAT FoR INNoNET
• Contribution to the seminar on “New directions for the floor”. & Clothing: E-mail: firstname.lastname@example.org LIFEsTyLE – INTERIoR & CLoTHING:
SEPTEMBER 2010 • Contribution on “Managing creative business”, CBS. Case: the JOIN BETINA sIMoNsEN BIRGITTE IVERsEN Chairman:
project. Director Communication Manager KNUD TRoELsEN
• Workshop for companies – Map of the Future, Copenhagen. Phone (+45) 9616 6200 Mobile: (+45) 2311 5020 Manager, 3 Boel Living
• Seminar on modified wood. Mobile: (+45) 2936 0090 E-mail: email@example.com
• Seminar on new materials E-mail: firstname.lastname@example.org Deputy chairman:
KLAUs sTAUsBØLL pETER KATHoLM
OCTOBER 2010 • Co-fest in Barcelona. Keynote speech on the JOIN project. FINN CHRIsTENsEN Journalist CEO, AL-Vac A/S
• Seminar on “Good innovation in times of crisis”. Project Manager, innovation Phone: (+45) 9616 6200
• Exhibition at the conference World Class Industry, Herning. Phone (+45) 9642 6545 E-mail: Klaus@moebelcenter.dk CHRIsTIAN GRosEN RAsMUssEN
• Participation in the Bioplastic seminar in Randers. Mobile: (+45) 2462 3248 Head of Design, Fritz Hansen A/S
• Participation in the start-up conference in the innovation network E-mail: email@example.com
Innobyg in Kolding. CopENHAGEN oFFICE: ALEKsANDER AAGAARD
• Innovation Cup 19 with NJA Møbler A/S and Aalborg University. sVEND ERIK NIssEN Deputy Chairman, the regional
• Study trip to Japan with students from Skive Technical College. Strategic Development Manager LARA JUHL JAKoBsEN council, Central Denmark Region
• Workshop for companies – Map of the Future, Aarhus. Phone: (+45) 9642 6548 Administrative coordinator
Mobile: (+45) 4081 0431 Phone: (+45) : 3527 7594 pER THoMAs DAHL
NOvEMBER 2010 • Contribution to “Managing creative business”, CBS. Case: the JOIN E-mail: firstname.lastname@example.org E-mail: email@example.com Sector Manager, the Danish
project Construction Association
• Contribution to JOIN on “Good morning design” in Vejle with the oVE ANDERsEN PhD student and post-doc
Danish Design Centre Project Manager, research partnership at CAMS/CBS FLEMMING ANDERsEN
• Materials workshop at meeting of members of Midtjysk and Phone: (+45) 9642 6547 VIBEKE VAD BAUNsGAARD Deputy Chairman,
Østjysk Snedkerlaug Mobile: (+45) 2445 4323 CHRIsTINA HJERRILD BoNDE Industrigruppen 3F
• Presentation of the ULD project at the Innodoors conference in E-mail: firstname.lastname@example.org METTE VEDEL
Aalborg ANN ØsTERGAARD
• Visit by Estonian cluster JoAN KNUDsEN PhD student and partnership with the Rector, Skive Technical College
• Materials workshop for students at TEKO Project Manager, user-driven Danish Design School
innovation TAU ULV LENsKJoLD ANNE METTE ZACHARIAsEN
DECEMBER 2010 • Initiation of the project Retro-concepts Phone: (+45) 4242 1243 Rector, TEKO
• Network on user-driven innovation started at Mascot. E-mail: email@example.com
• Project Pit Stop – knowledge fuel for creative companies initiated. JØRGEN HØEGH
Consultant, the Danish
ANNE LoUIsE soMMER
Rector, the Danish Design School