Innonet Lifestyle Interior Clothing

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					                                                                                                       Innonet Lifestyle – Interior & Clothing

                                          Innonet lifestyle – Interior & clothing is
                                          an organisation under the danish Agency
                                          for Science, technology and Innovation,
                                          ministry of Science, technology and Innovation.
                                          the object of the innovation network is to
                                          promote growth and innovation in the lifestyle
                                          sector within interiors and clothing.

                                          Further details are available at:

                                                                                                                                               AnnuAl report
Innonet Lifestyle – Interior & Clothing   Copenhagen office: Innonet Lifestyle – Interior & Clothing
Birk Centerpark 40                        c/o the Danish Design School
7400 Herning                              Philip de Langes Allé 10                                                                      july
Denmark                                   1435 Copenhagen K                                                                             2009
Phone: +45 9616 6200                      Denmark
E-mail:              Tel.: +45 3527 7594
                                          Indholdsfortegnelse                                            Welcome to Innonet
                                                                                                         Lifestyle – Interior & Clothing

Annual report July 2009 –                                                                                Here at Innonet Lifestyle – Interior & Clothing, we’re burning with enthusiasm to      Innonet Lifestyle –
31 December 2010                          	 	 03	    Innonet	Lifestyle	–	Interior	&	Clothing             tell the world about the interior and clothing sector.                                 Interior & Clothing
Innonet Lifestyle – Interior & Clothing                                                                                                                                                         is an organisation under the
                                          	 	 04	    The	chairman	has	the	floor                          For us, every single day is all about identifying, communicating and harnessing        Danish Agency for Science, Tech-
Publisher:                                                                                               new knowledge to make it useful for the individual company. Our full focus is          nology and Innovation, Ministry of
Innonet Lifestyle – Interior & Clothing   	 	 05		 The	full	platform	for	Denmark’s	innovation	networks   therefore on building a bridge between companies and knowledge and research            Science, Technology and Innova-
                                                                                                         institutions.                                                                          tion. Innonet’s object is to provide
Development Centre UMT                    06	-	08	   Innovation	Cups                                                                                                                            matchmaking between research
Innonet Lifestyle – Interior & Clothing                                                                  We’re always very aware of the need to share our knowledge and bring the right         and development institutions and
Birk Centerpark 40                        09	-	11	   Copenhagen	Design	Week                              partners together for the greatest possible benefit of all. We thus hope that the      companies in the lifestyle sector.
7400 Herning, Denmark                                                                                    readers of this annual report will gain an impression of Innonet’s many and varied     There are 22 innovation networks in
Phone: +45 9616 6200                      	 	 12	    Other	exhibitions                                   activities, with their wide range and opportunities for all types of companies, big    Denmark – see
E-mail:                                                                             and small, to take part in just those activities which are most meaningful for them.   The consortium behind Innonet                       13	-	23		 Major	research	and	development	projects                                                                                                     Lifestyle – Interior & Clothing                                                                                 Innonet opened an office in Copenhagen at the beginning of 2011 at the consor-         consists of ten knowledge and
                                          	 	 24	    Workshops                                           tium partner the Danish Design School, so in future there will be even more activi-    research institutions within interiors
Innonet Lifestyle – Interior & Clothing                                                                  ties for companies on Zealand.                                                         and clothing. In cooperation with
Copenhagen Office:                        25	-	26	   Studies                                                                                                                                    dialogue companies and other
c/o The Danish Design school                                                                             A lot more than you can read here is happening, so I recommend that you supplement     partners and on the basis of a major
Philip de Langes Allé 10                  27	-	29	   International	activities                            your reading of this annual report with a visit to our website www.innonetlifestyle.   analysis every second year, the con-
1435 Copenhagen K, Denmark                                                                               com, where you can also register for our monthly newsletter.                           sortium pinpoints the sector’s needs
Phone: +45 3527 7594                      30	-	31	   SMEs	and	networks                                                                                                                          for new knowledge. New and usable
                                                                                                         Of course you’re also always welcome to contact me or one of the employees at the      knowledge is then generated for
Graphics and layout:                      32	-	34	   Calendar                                            Development Centre UMT, which is the secretariat for the innovation network. The       the companies – knowledge which
Birgitte Berg-Munch                                                                                      network’s consortium partners are also always open for inquiries.                      supports and strengthens innovation
Birgitte Bjerregaard, World Pictures      	 	 35	    Employees	and	board	of	directors                                                                                                           in the sectors.
                                                                                                         If you want more information on our many activities, please visit:
Editor:                                                                                                                                                       The consortium consists of
Birgitte Iversen, c:ommunicate                                                                                                                                                                  Copenhagen Business School/CAMS,
                                                                                                                                                                                                the Aarhus School of Architecture,
                                                                                                         Yours sincerely,                                                                       the Danish Design School, Kolding
                                                                                                                                                                                                School of Design, Aarhus University/
                                                                                                         Betina Simonsen                                                                        the Institute of Business and Tech-
                                                                                                         Director                                                                               nology, Herning, Innovation Lab,
                                                                                                         Innonet	Lifestyle	–	Interior	&	Clothing                                                the Alexandra Institute, the Danish
                                                                                                                                                                                                Technological Institute/Wood and
                                                                                                                                                                                                Environment, TEKO/the Centre of
                                                                                                                                                                                                knowledge for smart Textiles, and
                                                                                                                                                                                                Development Centre UMT (secretariat).

2                                                                                                                                                                                                                                   3
                                          The chairman has the floor                                                                  The central platform for
                                                                                                                                      Denmark’s innovation networks

                                          Innonet has initiated 21 innovation projects in the last two years – each one               In	2010,	the	Ministry	of	Science,	Technology	and	Innovation	took	the	initiative	of	estab-
                                          developed on the basis of interior and clothing companies’ need for new know-               lishing	Netmatch	as	a	central	platform	for	the	Danish	innovation	networks.
                                          ledge. The network’s strength is in the close interplay with the target group. Out
Development Centre UMT                    of a potential target group of 1,200 companies, our judgment is that the network            Each	 within	 its	 own	 field,	 the	 innovation	 networks	 function	 as	 sparring	 partners	 and	
Development Centre UMT is the             is in ongoing contact with 900 of them. In the last two years, over 260 companies           bridge	builders	between	companies	and	knowledge	environments	throughout	Denmark.	
secretariat for Innonet Lifestyle –       have taken part in projects, and over 500 in post-workday meetings, seminars and            The	networks	were	established	on	the	basis	of	an	ambition	to	create	strong	growth	in	
Interior & Clothing and coordinator/      similar.                                                                                    the	partnership	between	knowledge	institutions	and	small	and	medium-size	enterprises.
project leader for a number of
other innovation and development          It’s very positive that so many people are aware that innovation activities are             Netmatch’s	role	is	to	strengthen	and	support	the	work	done	by	the	innovation	networks.	
initiatives:                              important – and take them seriously. For the activities in the innovation network           By	 development	 of	 expertise,	 internationalisation	 and	 by	 supporting	 the	 networks	 in	
                                          are extremely important for companies’ development. A sector must venture to                their	administrative	and	operational	tasks,	Netmatch	clears	the	way	for	the	networks	to	
- Retail activities in Service Platform   test its strength against the unknown when we know that it is innovation that               focus	on	matchmaking	and	networking.
- Innovative projects on the              creates growth. So when our companies participate actively in projects, networks
  experience economy                      and other supportive activities, we can work ourselves out of the crisis together.          Netmatch	 performs	 its	 role	 by	 being	 the	 common	 resource	 on	 which	 the	 innovation	
- Development of creative                                                                                                             networks	can	draw,	and	by	simultaneously	acting	as	a	sparring	partner	for	the	Danish	
  companies                               Knud Troelsen                                                                               Agency	for	Science,	Technology	and	Innovation.
- Internationalisation of companies       Manager	of	3	Boel	Living	and	chairman	of	the	Development	Centre	UMT’s	board	of	directors	
  in the lifestyle sector                 –	secretariat	for	Innonet	Lifestyle	–	Interior	&	Clothing.                                  The	Agency	has	designated	22	national	innovation	networks	which	cover	a	broad	spectrum	
- Cluster operator and network                                                                                                        of	sectors	and	technological	and	expert	areas	within:
                                                                                                                                      •	   Information	and	communication	technology	
More information on the many                                                                                                          •	   The	experience	economy	and	tourism
activities is available at                                                                                                            •	   Production,	new	materials	and	design                                                                                                             •	   Foods
                                                                                                                                      •	   Energy
                                                                                                                                      •	   The	environment
                                                                                                                                      •	   Health/medical
                                                                                                                                      •	   Building	and	construction
                                                                                                                                      •	   Transport
                                                                                                                                      •	   Services

                                                                                                                                                                               Further	details	and	contact	information	for	all	net-
                                                                                                                                                                               works	are	available	at:

                                                                                                                                                                               -	your	gateway	to	knowledge	partnership	and	

4                                                                                                                                                                                                                                         5
                                            Innovation Cups

OBJECT:                                     Innovation Cup 16                                                                                      “If a company wants to call itself something to do with design, it must also give                     Lock - Bolia
To secure the partnership between           The Innovation Cup is a splendid playground for companies and students. The game’s                     something back. If you simply shut down, nothing new will be developed anywhere. So                   The concept behind Lock is to make
companies and educational institutions in   goal is clear: the companies gain inspiration – and the students test their ideas and                  it’s necessary to take a few chances by joining something like the Innovation Cup. We’re              a lamp from a unique piece of wood
Denmark. Students will gain experience      thoughts in the real world.                                                                            running a business where we have to earn money. The Cup doesn’t add millions to the                   which the consumer himself has
in what happens in “the real world”, and                                                                                                           bottom line, but it does give something else in the long term.”                                       selected. So every lamp is different.
create prototypes originating from the      VTI Vinderup Træindustri and Aalborg University – Architecture and                                     Karl Rüdiger, Design Manager, Bolia, when Innovation Cup 17 was held in spring 2010.                  When you lift up the wooden block, the
Danish companies’ need for innovative-      Design                                                                                                                                                                                                       lamp switches on and the light appears.
ness and product development.                                                                                                            	
                                            A	 combined	 dining	 table	 and	 desk	 in	 pine	 with	 polycarbonate	 veneer.	 This	 was	 the	                                                                                                               Lock was designed by Rasmus Bakkel
                                            essence	of	“Coat	it”,	which	was	the	“best	product”	when	20	young	people	played	with	pine.                                                                                                                    Fex, Hans Keiding and Marcus Lindgren
PERIOD:                                                                                                                                                                                                                                                  of the Danish Design School.
Five Innovation Cups have been awarded      “We	support	every	innovation	process	which	aims	at	new	uses	for	pine	and	laminated	
in the last year and a half. Each period    wood,”	says	sales	manager	Morten	Grønvald	of	VTI	Vinderup	Træindustri	on	the	reason	for	                                                                                                                     “By starting to make something that
has a concentrated sequence of events       participation	in	the	Innovation	Cup.                                                                                                                                                                         didn’t work, we definitely came a long
which runs for 2-3 months.                                                                                                                                                                                                                               way. Towards the end, we had two good
                                            Once	again,	the	judges	found	that	the	Innovation	Cup	adds	new	angles	to	inspire	companies	             Innovation Cup 18                                                                                     ideas, and we actually weren’t in any
FINANCING:                                  to	follow	new	paths.	As	Morten	Grønvald	said	when	he	handed	over	the	winning	prize	                    Innovation Cup is win-win                                                                             doubt about which of them best suited
The Danish Agency for Science, Techno-      and	drew	up	the	balance	sheet	for	the	contact	with	the	20	students:	“You’ve	produced	                  The furniture company BoConcept is in no doubt: the Innovation Cup was a major gain.        ”
logy and Innovation (Open funds) and        some	thoughts	which	nobody	at	VTI	would	have	dreamed	of!”.                                                                                                                                                   Design student Rasmus Bakkel Fex on
Development Centre UMT.                                                                                                                            Sustainability,	 style	 and	 functionality	 were	 the	 code	 words	 for	 BoConcept’s	 project	 for	   the winning product Lock.
                                            New use for pine                                                                                       TEKO’s	students.
PARTNERS:                                   It	took	almost	four	months.	The	students	visited	VTI	at	the	beginning.	“We	didn’t	have	as	                                                                                                                   Stiks ’n’ Box - BoConcept
Aalborg University – Architecture and       much	dialogue	as	I	thought	we	would.	They	work	very	much	on	their	own,	and	something	                  “We’re	focused	on	the	environment	and	pollution.	We	follow	our	code	of	conduct	and	                   Lotte Oster Fynbo and Stine Rikke
Design, the Danish Design School, TEKO.     quite	different	has	come	out	of	this.	Some	of	the	students	have	come	up	with	fascinating	              check	 that	 our	 suppliers	 do	 the	 same.	 We’re	 very	 environmentally	 conscious,	 but	 we	       Bendtsen won in the category best
                                            solutions	with	the	wood,	and	it’s	not	particularly	commercial	–	but	it’s	definitely	inspiring.”        don’t	talk	about	it.	So	the	competition	was	a	good	way	of	starting	to	communicate	about	              all-round furniture product with their
COMPANIES:                                                                                                                                         it	more	with	the	outside	world”,	says	Claus	Ditlev	Jensen,	Collection	and	Visuals	Director	           storage item Stiks ’n’ Box.
NJA Møbler, VTI Vinderup Træindustri,       “Coat	it”	took	the	prize	because	the	young	people	had	developed	a	product	aimed	at	                    at	BoConcept., BoConcept.                       new	uses	for	pine,	thereby	further	developing	a	material	from	which	many	consumers	
                                            are	currently	turning	away.                                                                            He	was	positively	surprised	by	the	six	designs,	which	were	good	and	thoroughly	worked	
                                                                                                                                                   out.	The	partnership	with	the	students	was	also	rewarding.
                                            Innovation Cup 17
                                            From fault to fine finale                                                                              “They	simply	jump	right	in	and	think	without	limits.	We	think	about	suppliers,	transport	
                                            Students at the Danish Design School used a fundamental fault as pivotal inspiration to                and	logistics.	This	limits	our	creativity,	so	the	process	was	really	healthy	for	us.”
                                            create a new lamp for the furniture company’s City target group.

                                            “We	started	making	a	lamp	which	can’t	light,	for	if	the	function	is	removed,	one	is	forced	            “By taking part in the Innovation Cup, we make contact with the clever up-and-coming
                                            to	let	go	of	the	thoughts	about	the	final	product,”	says	Danish	Design	School	student	                 designers and hopefully create a little goodwill, so they look in our direction when
                                            Rasmus	Bækkel	Fex.	Together	with	two	fellow	students,	he	won	the	Innovation	Cup	for	                   they’ve completed their courses.”
                                            “best	total	product”.                                                                                  Claus Ditlev Jensen, Collection and Visuals Director,
                                            “You	 set	 up	 a	 very	 concrete	 framework,	 and	 it’s	 been	 surprisingly	 positive	 to	 see	 the	
                                            young	 people	 work	 with	 things,”	 says’s	 then	 design	 manager	 Karl	 Rüdiger,	
                                            who	 was	 in	 no	 doubt	 about	 participation	 in	 the	 Innovation	 Cup:	 “The	 Innovation	 Cup	   	
                                            provides	direct	contact	with	the	young	designers.	Companies	mustn’t	lose	their	feeling	
                                            for	the	design	world,	and	at	the	same	time	it’s	important	to	show	students	how	the	work	
                                            is	done	in	practice.”

6                                                                                                                                                                                                                                                                                                 7
                                                                                                        Copenhagen Design Week

    Innovation Cup 19                                                                                   Innovation Camp                                                                                      OBJECT:
    Budding designers leave their footprints on the wall                                                In	 summer	 2009,	 Innonet	 Lifestyle	 –	 Interior	 &	 Clothing	 erected	 Interior	 and	 Clothing	   To highlight Denmark’s strength within
    The	winner	of	the	prize	for	“Best	Product”	in	the	nineteenth	Innovation	Cup	presented	a	            tents	on	the	city	hall	square	in	Copenhagen	to	enable	Danish	and	international	guests	at	            design and innovation and to demon-
    wall	cabinet	to	store	shoes.                                                                        Copenhagen	Design	Week	to	follow	Danish	design	at	close	quarters	–	from	airy	idea	to	                strate the unique partnership between
                                                                                                        visible	prototype.	A	month	later,	the	bright	ideas	materialised	when	the	Danish	TV	service	          companies and educational institutions
    The	item,	which	was	designed	by	six	students	from	Aalborg	University,	hangs	high	on	the	            presented	a	new	table	in	a	popular	evening	programme	–	a	table	developed	by	partici-                 in Denmark. Visitors to Copenhagen
    wall	in	order	to	free	floor	space	in	the	entrance	area.	The	furniture	company	NJA-Møbler	           pants	in	the	Innovation	Camp	together	with	Bruno	Hansen	Snedkerier	a/s.                              Design Week were shown how students
    A/S	 was	 responsible	 for	 production	 of	 the	 item,	 while	 the	 students	 designed	 it.	 And	                                                                                                        gain experience in what happens in the
    nobody	is	in	doubt:	Innovation	Cup	19	was	a	unique	experience.                                                                                                                                           “real world””.
                                                                                                        “It was a fascinating process, where it was a particular challenge to make the construc-
    “The	entire	process	was	super-constructive	and	exciting	from	start	to	finish.	The	students	         tion stable. The students were very committed, and their focus is on the creative and the            PERIOD:
    really	opened	their	eyes	to	new	ways	of	doing	things”,	says	sales	manager	Morten	Bang	              visual expression. Given that their knowledge of production technology is so low, there’s            August/September 2009.
    Andersen	from	NJA-Møbler	A/S.                                                                       a new element at work which is inspiring for us.”
                                                                                                        Hans Jørgen Hansen, General Manager, Bruno Hansen Snedkerier a/s.                                    FINANCING:
                                                                                                                                                                                                             The Fund for the Marketing of Denmark,
                                                                                                                                                                                                             the Agency for Science, Technology and
                                                                                                                                                                                                             Innovation, Træfonden, Hotel Opera,
                                                                                                                                                                                                             VagtsomVikar, Fredlund Flag, VTI and
                                                                                                                                                                                                             Nordisk Company.

                                                                                                                                                                                                             Partners in the innovation network:
                                                                                                                                                                                                             Aarhus School of Architecture, Kolding
                                                                                                                                                                                                             School of Design, the Danish Design
                                                                                                                                                                                                             School and Development Centre UMT.
                                                                                                                                                                                                             Also Aalborg University and the School
                                                                                                                                                                                                             of Architecture at the Royal Danish
                                                                                                                                                                                                             Academy of Fine Arts.

                                                                                                                                                                                                             Danish TV’s evening programme
                                                                                                                                                                                                             Aftenshowet and Bruno Hansens
                                                                                                                                                                                                             Snedkerier A/S.
                                                                                                        “We	want	to	demonstrate	that	Danish	furniture	design	is	a	lot	more	than	the	old	design	
                                                                                                        chairs	a	lot	of	people	associate	us	with.	The	sector	is	bristling	with	research,	develop-
                                                                                                        ment	and	new	thinking	at	a	very	high	level.	Our	Danish	strength	is	precisely	the	ability	
                                                                                                        to	create	non-traditional	and	exciting	solutions	that	cut	across	courses	of	study	and	areas	
                                                                                                        of	expertise.”
                                                                                                        Betina Simonsen, Director, Innonet Lifestyle – Interior & Clothing

                                                                                                        “It	was	an	incredible	learning	experience	to	work	in	the	centre	of	the	city	hall	square,	
                                                                                                        where	ordinary	people	who	are	not	concerned	with	the	creative	process	in	their	everyday	
                                                                                                        lives	came	and	asked	questions.	It	required	a	big	effort	on	our	part	because	we	had	to	
                                                                                                        be	much	more	precise	in	our	answers	than	we’re	used	to	being.”
                                                                                                        Astrid Hall, student, participant in Innovation Camp

8                                                                                                                                                                                                                                                     9
                                       COPENHAGEN DESIGN WEEK

OBJECT:                                Copenhagen show how                                                                         sMART spACE at Copenhagen Design Week
To give manufacturers in Africa help   Together	with	Danida	and	the	Danish	Chamber	of	commerce,	Innonet	Lifestyle	–	Interior	      During Copenhagen Design Week, Innonet Lifestyle – Interior & Clothing further developed
with designing new products with       &	Clothing	took	part	in	Copenhagen	Show	How	with	an	exhibition	which	showed	results	        the successful SMART SPACE conferences of previous years. Danish and international
market potential in Denmark and        from	a	number	of	sustainable	African	projects	in	which	Danish	designers	and	architects	     visitors were thus able to take a look into the future.
Scandinavia and to profile Denmark     worked	with	local	manufacturers.
within sustainability.                 The	displays	included	prototypes	from	a	project	in	Mozambique,	where	Danish	architec-       What	does	the	interior	of	the	future	look	like?	What	materials	and	technology	will	we	be	
                                       ture	students	had	worked	with	a	local	manufacturer	on	the	use	of	wood	remnants	for	         using?	What’s	the	latest	thing	within	sustainability,	innovation	and	new	materials?
PERIOD:                                designer	coat	racks.
August/September 2009.
                                       Added value via art
FINANCING:                             Via a partnership with BIZ-ART during Copenhagen Design Week, the artist Michael
The Fund for the Marketing of          Bredtved found inspiration in innovative activities in the tents on the city hall square.
Denmark, the Danish Chamber of         The	artist	was	given	designer	chairs	to	work	with,	and	he	converted	them	into	objets	
Commerce, the Danish Embassy in        d’art.	He	sawed,	hammered	and	tapped	his	way	to	pieces	of	furniture	with	their	own	
Mozambique.                            unique	expression.	For	Michael	Bredtved	chose	to	create	a	link	between	the	chairs	and	
                                       the	natural	environment	from	which	the	wood	came.
PARTNERS:                              At	the	end	of	the	week,	the	old	chairs	had	gained	an	entirely	new	expression	–	and	the	
Partners in the innovation network:    many	passers-by	had	gained	a	glimpse	of	partnerships	between	art	and	furniture.
Development Centre UMT and the
Aarhus School of Architecture. Also
the Danish Chamber of Commerce,
the Danish International Develop-
ment Agency (Danida) and the
Danish Embassy in Mozambique.


                                                                                                                                   A	number	of	interesting	speakers	shared	their	knowledge	in	contributions	on	“New	ma-
                                                                                                                                   terials	inspired	by	nature”,	“Past,	present	and	future	–	Visualise	dreams	and	realities”,	
                                                                                                                                   “Sustainable	design”,	“Smart	living	–	where	is	it	smart?”	and	“Interactive	furniture”.
                                                                                                                                   The	 conference	 was	 held	 in	 the	 Danish	 Design	 Centre	 and	 was	 strongly	 inspired	 by	
                                                                                                                                   London’s	Hyde	Park.	The	framework	resembled	a	park	–	the	speakers	were	practically	
                                                                                                                                   standing	in	a	park	–	and	the	listeners?	Well,	they	gained	an	experience	over	and	above	
                                                                                                                                   the	usual	–	and	the	chance	to	join	the	debate.

10                                                                                                                                                                                                                                  11
                                        other exhibitions                                                                                 Major research and
                                                                                                                                          development projects

OBJECT: To highlight and communi-       Interior dreams for everyone                                                                      VIC – a knowledge cocktail for sMEs                                                                OBJECT:
cate Innonet’s results with companies   In	September	2009,	consumers	were	able	to	look	more	closely	at	how	the	Danish	wood	               In May 2010, 15 companies were able to toast the new experiences which the two-year                To create success for small and
and research and development            and	furniture	sector	works.	Innonet	set	up	a	280	m2	stand	at	the	consumer	fair	“Inte-             VIC project had given them. VIC gave the companies knowledge cocktails with three                  medium-size enterprises’ (SMEs’)
institutions. To make it clear that     rior	 dreams	 for	 everyone”	 at	 MCH	 Messecenter	 Herning.	 The	 stand	 showed	 results	 of	    ingredients: Profile, Innovation and Networks. The participating companies were able to            use of knowledge institutions
there is development and innova-        interdisciplinary	 processes	 and	 products	 and	 sketches	 from	 Innovation	 Cups	 and	 other	   mix the possibilities in accordance with their needs.
tion at a high level in the Danish      development	projects	within	wood	and	furniture.                                                                                                                                                      PERIOD:
wood and furniture sector, and that     Expert	speakers	were	also	at	a	seminar	on	wood	and	climate	at	the	fair.                           Now we understand the customers                                                                    June 2008 – May 2010
there is focus on sustainability and                                                                                                      Dolle,	 maker	 of	 attic	 staircases,	 drank	 knowledge	 cocktails	 together	 with	 the	 Aarhus	
user involvement.                       A floor is more than just a floor                                                                 School	of	Architecture/Department	of	Design,	and	together	the	parties	focused	on	user-             FINANCING:
                                        A	 range	 of	 fascinating	 new	 and	 innovative	                                                  driven	design	–	“A	good	course	of	action,	which	upended	the	way	we	see	ourselves,”	                “Open funds” – Programme under
PERIOD: 25-27 September 2009.           materials	 for	 flooring	 was	 displayed	 at	 the	                                                was	how	Dolle	characterised	VIC.                                                                   the Danish Agency for Science,
                                        flooring	sector’s	trade	fair	Gulv10.	The	organi-                                                                                                                                                     Technology and Innovation.
FINANCING: The Fund for the Mar-        zers’	wish	was	to	inspire	visitors	as	much	as	                                                    “We’d	already	heard	about	user-driven	innovation,	and	we	thought	it	was	a	good	idea	to	
keting of Denmark, MCH Messecenter      possible	about	new	materials	for	the	floors	of	                                                   start	work	with	it,	because	it’s	always	sensible	to	ask	what	the	customers	think,”	says	           PARTNERS:
Herning and Nordisk Company.            the	future.                                                                                       development	manager	Thorkil	Baattrup-Andersen,	who	is	in	no	doubt	that	Dolle’s	eyes	               Partners in Innonet: Innovation Lab,
                                                                                                                                          were	opened	in	a	number	of	significant	experiences	during	VIC.                                     Aarhus University/ HIH,
PARTNERS: Partners in Innonet:          But	it	was	not	only	the	visitors	who	fell	for	the	                                                                                                                                                   Aarhus School of Architecture, the
Aarhus School of Architecture,          new	floors.	The	media	also	flocked	around	the	                                                    “We	thought	that	attic	staircases	give	the	customers	access	to	space.	But	when	we	had	work-        Danish Technological Institute, and
Kolding School of Design and the        stand,	and	throughout	the	morning,	P3’s	liste-                                                    shops	with	the	customers,	we	found	that	they	had	a	totally	different	picture	of	what	the	attic	    Development Centre UMT. Also
Danish Design School. Also Bir-         ners	heard	about	the	hemp	floor	and	various	                                                      staircase	is	used	for.	Many	people	see	the	attic	as	something	cold,	dark	and	uncomfortable,	       Alucluster and Marginal.
kemose A/S, Karup Partners A/S,         other	 unorthodox	 examples	 of	 the	 materials	                                                  and	not	at	all	as	a	natural	extension	of	the	home,”	says	Thorkil	Baattrup-Andersen,	adding	
Bruno Hansen Snedkerier A/S,            of	the	future.                                                                                    that	 focus	 groups	 and	 workshops	 presented	 the	 company	 with	 entirely	 new	 knowledge,	     COMPANIES:
Alborg University and the School                                                                                                          which	means	that	the	company	is	now	seeing	many	things	in	an	entirely	new	manner.                  3-Boel, Akva Waterbeds ApS, Alu
of Architecture at the Royal Danish     The	 floors	 of	 the	 future	 will	 offer	 increased	                                             “Our	entire	self-perception	changed.	We	suddenly	had	a	much	better	understanding	of	               Technologies A/S, Birkemose A/S,
Academy of Fine Arts.                   functionality	 and	 added	 value,	 for	 example	                                                  why	people	make	the	decisions	they	do	when	they	buy	our	products.	This	knowledge	                  Brdr. Andersen Møbelsnedkeri A/S,
                                        better	insulation,	lighting	and	a	healthier	in-                                                   provided	a	basis	for	product	development	in	entirely	new	ways.”                                    Dencon A/S, Dolle A/S, Findahls
OBJECT: To show experts and users       door	climate.                                                                                     Dolle	therefore	decided	that	they	would	also	hold	workshops	with	their	distributors	to	            Møbelfabrik A/S, Karup Møbelfabrik
the many new possibilities admitted                                                                                                       equip	them	as	well	as	possible	for	their	further	work.	Dolle	subsequently	redefined	its	           A/S, Magnus Olesen A/S, Midform
by new materials.                       Apart	from	the	interactive	display	with	15-20	                                                    core	product	to	adapt	it	to	the	future	–	among	other	ways	by	focusing	more	heavily	on	             A/S, Unitar A/S, VTI Vinderup
                                        innovative	 new	 types	 of	 materials,	 a	 work-                                                  ease	of	installation	and	climate-friendliness.                                                     træindustri A/S, Wellov + Ottesen and
PERIOD: 24-26 August 2010.              shop	 and	 a	 seminar	 were	 arranged	 at	 the	                                                   “We’ve	worked	a	lot	on	strategy.	We	set	up	strategy	screens	on	the	Blue	Ocean	theory,	where	       Aage Ostergaard Møbelindustri A/S.
                                        floor	fair.	The	focus	was	on	how	new	materi-                                                      we	plotted	our	current	products	and	competitors	and	considered	a	wide	range	of	business	
FINANCING:                              als	can	be	the	driving	force	for	innovation.                                                      parameters.	We	were	then	able	to	assess	how	we	would	position	ourselves	in	the	future.	It	
MCH Messecenter Herning.                                                                                                                  was	a	really	good	sequence	of	events,	and	we	now	think	much	more	strategically.	VIC	has	
                                                                                                                                          created	a	spin-off,	so	we’re	looking	at	other	areas	as	well,”	says	Thorkil	Baattrup-Andersen.
PARTNERS: Nordic Materials,             “We have the opportunity at the fairs to show people in the sector and users the many
Holse & Wibroe, Alucluster, Celloc      possibilities for the future. The new types of materials increase both the functionality
and the Development Centre UMT.         and the aesthetic value for the end user, so in future, the sector can offer a much bigger        It’s easy to become a bit too self-satisfied in a business because you think you’re the ex-
                                        range of possibilities for the customer.”                                                         perts and you know what the customers want. The really important thing about the VIC
                                        Svend Erik Nissen, Project Manager, Innonet Lifestyle – Interior & Clothing.                      project is that we’ve moved from believing we knew what was worth knowing, to a point
                                                                                                                                          where we’re constantly checking what the world thinks of what we believe.
                                                                                                                                          Thorkil Baattrup-Andersen, Development Manager, Dolle A/S.

12                                                                                                                                                                                                                                                                              13
                  brandsTore – aPPs
                  Til hjemmeT                                                                                                                                                                                                                                                                                                                    ProdukTer Til                                                                                             ØsTen eT luxus-
                  Bestil nyt sofabetræk for en                                                                                                                                                                                                                                                                                                   dagbogen                                                                                                  marked
                  tredjepartsproducent mens du                                                                                                                                                                                                                                                                                                   Luksus bliver den person-                                                                                 I Danmark køber 12-årige
                  betaler for sofaen i IKEA. Store                                                           innovation                               valg af                                                         ProdukTer med ind-
                                                                                                                                                                                                                                                                                                                                                 lige og autentiske affære                                                                                 Louis Vuitton nøgleringe.
                  brands stiller selv kontakten til                                                                                                   ambassadØrer                                                    byggeT udvikling                                                                                                                                                                                                                     Men verdens stærkeste
                  tredjepart til rådighed.                                                                                                   er et central hub, en                               Hardwareopgraderinger og                                                                                                                                                                                                             brand trives i Kina.                                                                         bycenTrene
                                                                                                                                                      storytelling platform og marked-                                simple udviklingsmiljøer gør                                                                                                                                                                                                                                                kvalitetstid                                          forsvinder

                                                                                                                                                      splads for genbrugsmaterialer                                   det muligt at opgradere og per-


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Unge er tæt-på-alt via

                                                                                                                                                      fra gamle huse og møbler, som                                   sonalisere hjemmets apparater,


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        nettet. Man arbejder


                                                                                                                                                      får nyt liv i nye produkter.                                    hvorved deres levetid forlænges.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        og lever i nabolag af

                                                                                                                                                                                                                                                                                                                                                                                                                                               mindre plads, tid og ressourcer


                                                                                                                                                                                                                                                                                                                                  SkrædderSyet funktionalitet





                                                                                                                                                                                                              Grafisk baseret proGrammerinG







                                                                                                                                                                                                                                       Online Opdateringer



                 fremstillingsfællesskaber i byområder

                                                                                d                                                                                                                                                                                               Fysiske gestalter                                                                                                             asiatisk kultur som drivkraft                                mig-tid


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Digital Natives


                                                                                    udvikling ved køkkenbordet





                                                                                                                                                                                                                                                                                                                                                                                                                   Chinatown megaCity

                                                                                         hackerkulturen helt ind i forhandlernetværket

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   MAJOR RESEARCH AND     MoDIFIED WooD


                                                                                                                                                                                                                                                                Broadway Business






                                                                                                                                                                                                                                                                                                                                                                                                                                     nye knudepunkter


                                                                                                 senior eksPerTviden






                                                                                                 og invesTering                                                                                                                                                            nye former for merværdi





                                                                                                                                                                                                                                                                                                                                                                                                              østens middelklasse bryder


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   DEvELOPMENT PROJECTS
                                                                                                 Små og billige maskiner til for-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Modification of wood involves a

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            the world is at your tip


                                                                                                 skning og udvikling kan købes


                                                                                                 på eBay, og udgør grundlaget


                                                                                                                                                                                                                                                                                                                                                                                                                                         forandrede krav til lokalsamfundet

                                                                                                 for fremtidens ressourcestærke                                                                                                                                                                                                                                                                                single-housholds


                                                                                                 hjemmeforskeres arbejde.

                                                                                                                                                                                                                                                                                                                             Det tilgængeligt søms princip

                                                                                                                                                                                                                                                                                                                                                                                                                               ProdukT bricolage                                                                                                        i megaciTy

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          chemical, thermal, impregnating

                                                                                                                                                                                                                                                                                                      Modularitet                                                                                                              Better Place er et koncept                                                                                               Kompakt livsstil sætter

                                                                                longtail af designs                                                                                                                                                                                                                                                                                                                            delt af flere parter. Batteriet                                                                                          focus på mig-tid og

                                                                                                                                                                                                                                                                                                                                                                                                                               sælges af energi selskabet.                                                                                              cocooning


Værdikæde udstykningen                                                                                                                                                                                                                                                                                                     Produkter som bindeled til virtuelle verden                                                         Køreglæden sælges som


                                                                                                                                                                                                                                                                               TakTile Tokens

                                                                                                                                                                                                                                                                                                                                                                                                                               software der kan downloades

                                                                                                                                                                                                                                                                                                                                                                                                                               og opgraderes


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          or physical action on the wood
                                                                                                                                                                                                                                                                               Produkter bliver født ud af
                   disintegrerede værdinetværk


                                                                                                                                                                                                                                                                               en service eller virtuelle



                                                                                                                                                                                                                                                                               data. Fysiske tokens som


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   The hood


                                                    brugertilpasning af standardvarer


                                                                                                                                                                                                                                                                               Nabaztag symboliserer



                                                                                                                                                                                                                                                                               uhåndgribelige handlinger






                                                                                                                                                                                                                                                                               eller værdi.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Tribal life
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          to improve its properties by e.g.








                                                                                                                                                                                                                                                                                                                                                                                                                                                                  fællesskab omkring snævre interesser
                                                                                                         globalT design                                                                   menneskeT som

                                                                                                                                                                                          væsen i fokus                                                                                                                                                                                                                                                                                                                                            virTually me

                                                                                                         – lokal ProdukTion

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          becoming harder and water- and

                                                                                                                                                                                          Menneskelige kvaliteter kom-                                                                                                                                                                                                                                                                                                                             Vi får en flydende selv

                                                                                                         Designs fra hele verden kan pro-

                                                                                                                                                                                          mer i fokus. Vi forsker i God-                                                                                                                                                                                                                                          orientering imod mine peers                                                      repræsentation, og bruger

                                                                                                         duceres lokalt. Transportomkost-

                                                                                                                                                                                          hed, Glæde og Generøsitet                                                                                                                                                                                                                                                                                                                                den aktivt til at lege, lærer

                                                                                                         ninger reduceres til bits, og det

                                                                                                         gammeldags snedkeri genopstår                                                                                                                                                                                                                                                                                                                         fuTure female shoPPing                                                              og udvikle os.

                                                                                                                                                                                                                                                                                                           augmented reality

                                                                                                         i en ny, digital forklædning.                                                                                                                                                                                                                                                                                                                         En ikke uvæsentlig del af den


                                                                                                                                                                                                                                                                                                                                         mobile showroms
                                                                                                                                                                                                                                                                                                                                                                                                                                                               kvindelige middelklasse vil være en-

                                                                                                                                                                                                                                                                                                                                                                                                                                                               eforsørgere og/eller udearbejdende
                                                                                                                                                                                                                                                                    buTikker som

                                                                                                                                                                                                                                                                                                                                                                                                                                                               og have stort behov for simple                                                    leg med vores identitet

                                                                                                                                                                                                                                                                    fysiske ouTleTs

                                                                                                                                                                                                                                                                                                                                                                                                                                                               produkter, der tager hensyn til deres




                                                                                                                                                                                                                                                                                                                                                                                                                                                               knappe tid og overskud.


                                                                                                                                                                                                                                                                    Levis pop-up store i Seoul,



                                                                                                                                                                                                                                                                    hvor kunderne får en gratis

                                                                                                                                                                                                                                                                                                                                                             pop-up stores



                                                                                                                                                                                                                                                                    3D scanning af deres krops-






                                                                                                                                                                                                                                                                    figur for at fastlægge den





                                                                                                                                                                                                                                                                    bedste Levis Curve ID model.





                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     socialt, simpelt og bekvemt







                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Modification is an “innocent” way

                                                                                                                                                                                             ProjekTleder                                                                                                                                                                                                                                                                                                                                    neTværk om



                                                                                                                                                                                                                                                                                                                                                                               social shopping,



                                                                                                                                                                                             i egen sundhed                                                                                                                                                                                                                                                                                                                                  subkulTurer





                                                                                                                                                                                             23andme’s mission er at være                                                                                                                                                                                                                                                                                                           er den måske hurtigst

                                       Data FinansDistriktet                                                                                                                                 en troværdig kilde til person-
                                                                                                                                                                                             lige genetiske informationer,                                                                                         Handelsgade                                                                                                                                    kvinders øgede rettigheder
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             voksende globale håndarbe-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             jdsshop, hvor nichen kan lede

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          of working because the methods
                                                                                                                                                                                             som kan opsamles og over-                                                                                                                                                                                                                                                                                                                       efter de helt unikke produkter
                                                                                 Data som møntfod                                                                                            våges direkte i hjemmet.
                                                                                                                                                                                                                                                                                                      blended design                Retail 2.0                                                                                                                                                                                               og source fra hele verden.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             biomimeTik – lær af

                                                                                                      Hjemmet som platform for dataopsamling

                                                                                                                                                                                                                                                                                                           succes måles på evnen til formidling fremfor direkte salg

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          are gentle on the environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Naturen inspirerer og stiller
                                                                                                                                                                                                                                                                                                                       nærværende og autentiske oplevelser                                                                                                                                                                                   løsningsmuligheder til rådighed
                                                                                                                                                                                                                                                                                                                                                                                                               buTikken bliver                                                                                                               for forskning og udvikling. Hvad
                                                                                     16 exhausT daTa                                                                                                                                                                                                                                                                                                           virTuel                                                                                                                       end din udfordring er, findes
                                                                                     mining                                                                                                                                                                                                                                                                                                                    Social shopping flytter ind i                                                                                                 der en løsning derude.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          and they create sustainable and
                                                                                     GreenWave Reality platform                                                                                                                                                                                                                                                                                                stuen. Med digitale spejle kan

                                                                                     skaber smarte energief-

                                                                                                                                                                                                                                                                                                                                                                                                               du virtuelt prøve dit nye tøj eller
   Smart grid


                                                                                     fektive hjem gennem over-

                                                                                                                                                                                                                                                                                                                                                                                                               tilbehør. Shopping bliver et


                                                                                     vågning og kontrol af udstyr                                                                                                                                                                                                                                                                                              cocktailparty, og du er inviteret.



                                                                                                                                                                                                                                                                              Green villaGe

                                                                                     og enheder i hjemmet.


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          CO2-neutral products.

                                                                                                                                                                                                                                                                                                                                                                                                                                                               energieffektive løsninger









                                                                                                                                                                                                                                                                                   Bæredygtige strategier






                                                                  Data aggregering                                                                                                                                                                                                                                                                                              SenSor og tracking teknologi





                                                                                                                                                                  Mindre energi per capita










                                                                                                                                                                                                                                                                                                                                                                                                                                    biologisk nedbrydelige materialer










                                                                                                                   hjemmeT bliver en                                                                                 oPTimering af                                                                                                energi                                                                                             affald som Problem

                                                                                                                   inTelligenT mekanisme                                                                             råvarer                                                                                                      Prosumers                                                                                          (eller lØsning?)

                                                                                                                   Designkoncept fra Electrolux                                                                      Råmateriale er ikke blot                                                                                     I 2050 forudser vi at det er                                                                       I fremtiden bliver affald en res-
                                                                                                                   baseret på biopolymer, hvor                                                                       tilgængelig i sin primære                                                                                    standard for nybyggerier                                                                           source. Biologisk nedbrydelige
                                                                                                                   fødevarer opbevares i en gelé                                                                     form. Affald bliver en                                                                                       at indeholde såvel strøm                                                                           materialer giver gødning til
                                                                                                                   af biorobotter,er 4 gange mindre                                                                  væsentlig kilde til råvarer.                                                                                 udtag som indtag.                                                                                  naturen, og bliver til brændstof
                                                                                                                   end traditionelle køleskabe.                                                                                                                                                                                                                                                                                      i form af biomasse.

                                                                                                                                                        FALS                                                                                                                                 FALS

                                                                                                                                                                                                                                                                                                        Map of the Future                                                                                                                     FALS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Modified wood has major perspectives:                                                               OBJECT:
                                                                                                                                                                                                                                                                                                        Together	with	the	participating	companies,	Map	of	the	Future	painted	a	picture	of	the	                                                                                                                                                                                                            Alternative to tropical forest wood                                                                 To investigate whether some of
                                                                                                                                                                                                                                                                                                        future	by	asking	such	questions	as:                                                                                                                                                                                                                                                               For	 three	 years	 Innonet	 has	 been	 working	 closely	 with	 the	 wood-working	 companies	        the known modification techno-
                                             Map of the Future is a look into the                                                                                                                                                                                                                       •	 How	will	your	company	navigate	in	the	lifestyle	industry	of	the	future?                                                                                                                                                                                                                        to	accumulate	knowledge	on	modified	wood.	Denmark	can	deliver	an	environmentally	              	    logies can be industrialised in the
                                             future together with Innonet Lifestyle                                                                                                                                                                                                                     •	 Is	it	interesting	to	be	given	a	map	of	the	unknown	territories	of	the	future?                                                                                                                                                                                                                  correct	and	CO2-neutral	alternative	to	wood	from	tropical	forests	by	treating	the	wood	             Danish wood industry. The project
                                             – Interior & Clothing. Innovation Lab is                                                                                                                                                                                                                   •	 	 ould	a	visual	overview	of	a	likely	development	strengthen	innovation?
                                                                                                                                                                                                                                                                                                            W                                                                                                                                                                                                                                                                                             so	it	gains	the	same	properties	we	normally	associate	with	wood	from	the	tropics.	The	              is working with a broad segment of
                                             project manager, and together with the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       wood	becomes	harder	and	dirt-	and	water-repellent.                                                  the value chain in the Danish wood
                                             partners DKDS, TEKO and Development                                                                                                                                                                                                                        The	 participants	 were	 given	 a	 graphical	 summary	 map	 with	 associated	 report	 on	 the	                                                                                                                                                                                                    Modification	opens	undreamt-of	possibilities	for	improving	wood’s	properties.	With	water,	          industry in order to increase the
                                             Centre UMT, is focusing on the future for                                                                                                                                                                                                                  future	and	observations	on:                                                                                                                                                                                                                                                                       heat	and	inspiration	from	earlier	cultures	such	as	the	Roman	Empire	and	the	Viking	Era,	            industry’s competitiveness.
                                             the Danish lifestyle sector. At workshops                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    new	technology	can	create	surfaces	which	in	some	cases	last	for	30	years.                           PERIOD:
                                             in Copenhagen and Aarhus, companies                                                                                                                                                                                                                        LOCAL OPTIMISATION:                                                                                                                                                                                                                                                                                                                                                                              	
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          “We	 started	 the	 process	 of	 finding	 the	 woods	 and	 technologies	 to	 be	 used.	 We	 also	    The project was divided into two
                                             gained inspiration in 2010 for new ways                                                                                                                                                                                                                    Real	time	–	Cradle2Cradle	–	The	individual	at	the	centre	–	New	ways	of	working	–	3D	prin-                                                                                                                                                                                                         tested	where	the	individual	modified	products	are	best	suited,	so	makers	of	e.g.	windows	           phases:
                                             of working, robot technology, virtual                                                                                                                                                                                                                      ting	–	Urban	goes	local	–	Micro	Living	–	Logistics	–	Robot	technology	–	Flexible	materials	                                                                                                                                                                                                       quickly	gained	an	overview	of	how	they	can	make	new	products	using	modified	wood,”	                 Phase 1: July 2007 – December 2008.
                                             intelligence, nanotechnology, networks                                                                                                                                                                                                                     –	Green	Living.                                                                                                                                                                                                                                                                                   explains	Svend	Erik	Nissen	of	Development	Centre	UMT,	who	gathered	the	threads	in	the	              Phase 2: January 2009 – June 2010.
                                             everywhere, and womenomics.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  general	project	and	now	has	a	simple	form	for	companies	which	want	to	accommodate	                  FINANCING:
                                                                                                                                                                                                                                                                                                        HAPPY MUTATION:                                                                                                                                                                                                                                                                                   consumers’	growing	demand	for	environmentally	friendly	products.                                    The Danish Forest and Nature Agency,
                                             See the full map on                                                                                                                                                                                                                                        Micro,	micro,	micro	–	Virtual	intelligence	–	Morphing	products	–	Identity	through	what	I	                                                                                                                                                                                                                                                                                                             Træfonden (the Danish Wood Founda-
                                                                                                                                                                                                                                                                     create	–	P2P	production	–	polymers	in	everything	–	Biomimetics	–	Nanotechnology	–	Mass	                                                                                                                                                                                                           INCREASED KNOWLEDGE AMONG ARCHITECTS, ENGINEERS AND CONTRACTORS                                     tion) and the participating companies.
                                                                                                                                                                                                                                                                                                        customisation	–	Piracy	Rules.                                                                                                                                                                                                                                                                     “Modified	wood	is	up	to	80-100%	more	expensive,	and	this	is	a	challenge.	For	people	
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          are	not	necessarily	aware	of	what	they’re	getting	for	the	higher	price.	The	wood’s	func-            PARTNERS:
                                                                                                                                                                                                                                                                                                        REWARDED DEPENDENCE:                                                                                                                                                                                                                                                                              tionality	is	much	better	than	with	untreated	wood,	and	it	lasts	longer.	The	wood	can	also	          PHASE 1:
                                                                                                                                                                                                                                                                                                        Relations	 –	 Viral	 products	 –	 Data	 as	 value	 –	 Networks	 everywhere	 –	 Identity	 through	                                                                                                                                                                                                 have	an	increased	insulating	value,”	explains	Svend	Erik	Nissen,	pointing	out	that	it	will	         Research and development instituti-
                                                                                                                                                                                                                                                                                                        others	 –	 Open	 source	 –	 Womenomics	 –	 Smart	 Cycle	 –	 Implosion	 of	 the	 value	 chain	 –		                                                                                                                                                                                                 be	a	big	job	for	the	future	to	increase	knowledge	of	modified	wood	among	architects,	               ons: Development Centre UMT, Centre
                                                                                                                                                                                                                                                                                                        Natural	economy	–	Sensortech	–	CareWare.                                                                                                                                                                                                                                                          engineers	and	contractors.	“The	market	volume	must	be	investigated,	because	increased	              for Forests, Landscaping and Planning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          demand	can	reduce	the	price	per	cubic	metre.	We’re	looking	at	a	potential	golden	egg	–	             under Copenhagen University and
                                                                                                                                                                                                                                                                                                        Innonet Lifestyle – Interior & Clothing described the competition as a part of the work                                                                                                                                                                                                           but	the	market	doesn’t	yet	know	it’s	been	laid.”                                                    the Danish Technological Institute.
                                             OBJECT:                                                                                                                                                                                                                                                    with the Map of the Future:                                                                                                                                                                                                                                                                       The	project’s	results	were	presented	at	a	well-attended	seminar	in	autumn	2010.                     Organisations: the Danish Construction
                                             To create a visual overview to make                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Association and TA.
                                             it easier for the individual company                                                                                                                                                                                                                       Design and innovation in the home and homeliness, year 2025                                                                                                                                                                                                                                                                                                                                           PHASE 2:
                                             to navigate in the lifestyle industry                                                                                                                                                                                                                      Students	working	with	design	and	innovation	were	invited	to	“find	the	way	home”.                                                                                                                                                                                                                  “We offer people a better conscience by avoiding chemicals and long climate-damaging                Research and development institu-
                                             of the future                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                transport. But I don’t know how long we in Denmark need to adopt modification.                      tions: Development Centre UMT and
                                                                                                                                                                                                                                                                                                        “A HOUSE IS NOT A HOME”                                                                                                                                                                                                                                                                           We are known for a good environmental profile, but a country like                                   the Danish Technological Institute.
                                             PERIOD: 2010                                                                                                                                                                                                                                               - Reyner Banham                                                                                                                                                                                                                                                                                   Great Britain is also ready to make a bid.”                                                         Organisations: the Danish Construc-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Mogens Lunde, Forester, Fromsseier                                                                  tion Association and TA.
                                             FINANCING:                                                                                                                                                                                                                                                 The	competition	is	looking	for	surprising	and	provoking	new	approaches	to	how	design	                                                                                                                                                                                                             Plantage A/S.                                                                                       COMPANIES:
                                             The Danish Agency for Science,                                                                                                                                                                                                                             and	innovation	can	contribute	to	creating	products,	and	concepts	which	investigate	and	                                                                                                                                                                                                                                                                                                               PHASE 1:
                                             Technology and Innovation                                                                                                                                                                                                                                  challenge	the	expectations	of	the	future	concerning	what	a	home	is,	or	what	homeliness	                                                                                                                                                                                                                                                                                                               Rold Skov Savværk, Junckers Indu-
                                                                                                                                                                                                                                                                                                        as	a	property	and	quality	in	design	can	be	used	for.                                                                                                                                                                                                                                                                                                                                                  strier, Danhaus, Damkjær Træin-
                                             PARTNERS:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    “I	 believe,	 for	 example,	 that	 there’s	 a	 big	 market	 in	 maritime	 environments,	 because	   dustri, Geisler, Lacoya and Storke
                                             Innonet: Partners in Innovation Lab,                                                                                                                                                                                                                                                                                                                	
                                                                                                                                                                                                                                                                                                        There	 has	 been	 overwhelming	 interest	 in	 the	 competition.	 Two	 months	 before	 the	                                                                                                                                                                                                        there	 are	 really	 no	 legal	 impregnation	 agents	 for	 that	 environment	 any	 longer.	 As	 a	   Vinduer.
                                             the Danish Design School, TEKO and                                                                                                                                                                                                                         deadline	for	submission	of	materials,	almost	40	groups	from	design	courses	throughout	                                                                                                                                                                                                            replacement	for	pressure-impregnated	wood,	we’ll	definitely	see	the	public	sector	take	             PHASE 2:
                                             Development Centre UMT                                                                                                                                                                                                                                     Denmark	had	registered.                                                                                                                                                                                                                                                                           the	lead	with	respect	to	environmental	considerations	–	e.g.	in	relation	to	the	building	           3Boel A/S, DFI-GEISLER A/S, Hørning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          of	kindergardens.	And	we	should	also	remember	that	modified	wood	often	requires	less	               Parket Fabrik A/S, Junckers Indu-
                                             COMPANIES:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   maintenance	by	the	end	user.	This	is	an	argument	we	can	understand.”                                strier A/S, Fromsseier Plantage and
                                             About 20 lifestyle companies                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Thomas Venås, PhD (forestry), Danish Technological Institute. IMT project researcher.               Vinderup Træindustri.

                                             14                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  15
                                                MAJOR RESEARCH AND DEvELOPMENT PROJECTS

          OBJECT:                               User-driven innovation:                                                                                                                              “ULD came into being because the interior and clothing sector’s small and medium-
      To identify, test, develop and            TURNING ULD INTo GoLD                                                                                                                                size enterprises wanted to work with user-driven innovation, but they lacked the right
      communicate methods which help            For almost two and a half years, interior and clothing companies worked intensively                                                                  methods. It was also difficult to find the time and the money to go into such a new and
en Lifestyle
      small and medium-size enterprises         with the user-driven innovation project User-driven Lifestyle Development (ULD). The                                                                 complex field.”
ment  (SMEs) to strengthen their position
      and business development via user-
                                                project concluded in spring 2010 – but the work with user-driven innovation had only
                                                just begun. For the participating companies clearly indicated that they would continue
                                                                                                                                                                                                     Betina Simonsen, Director, Innonet Lifestyle – Interior & Clothing.
å 19 metoder
      driven innovation. In a nutshell:         to build on their experiences, and several of them have commenced.                                                                                   “We elected to be a part of ULD because we were faced on more than one occasion
      users’ good ideas and unfulfilled
mgang af 19 brugerdrevne
                                                                                                                                                                                                     with newly developed tables that didn’t sell as we expected. We could see that this was
       kommentarer identified
r med needs should beomkring and then           “ULD	greatly	exceeded	my	expectations,	and	the	results	gave	Multiform	a	key	to	finding	                                                              a good opportunity to test prototypes in an entirely new way than we were used to.”
      converted into commercial
g mellemstore virksomheder successes.           the	holes	in	the	market,”	says	Bjarne	Schmidt,	who	was	general	manager	of	Multiform	                                                                 Steen Betak, Manager, Ansager Mobler.
      The project has been concerned            when	the	ULD	project	was	running.	He	is	backed	up	by	Jørgen	Andersen,	Manager	of	
      with the methods persona, desired         Brdr.	 Andersen:	 “We	 can	 now	 demonstrate	 and	 document	 our	 knowledge.	 It’s	 a	 very	                                                         “It’s easy enough to get someone you know, or, for example, business connections, to
      outcomes, online communities and          strong	point,	and	I	feel	we	were	very	lucky	when	we	gained	the	opportunity	to	join	the	                                                              say something about your product. You just can’t expect that they’re totally honest. They
      prototyping.                              ULD	project,”	he	says,	explaining	that	the	furniture	business	had	been	leaving	important	  	                                                         won’t come straight out and say that they don’t like the product. They’re much more
                                                decisions	to	the	designers.	“It	was	understood	that	this	was	their	field,	and	that	they	                                                             indirect if they say anything at all. It’s not like this in the focus group, where you get it
          PERIOD:                               knew	the	market.	Now	we	have	the	knowledge	in-house	–	it’s	so	positive	that	we’re	                                                                   straight in your face.”
          August 2007 – spring 2010.            now	the	ones	who	know	the	customers.”	Jørgen	Andersen	is	therefore	in	no	doubt	that	                                                                 Tommy Nielsen, Development Manager, Dencon.
                                                the	ULD	project	is	a	financial	advantage	for	the	company:	“In	the	long	term,	our	new	
          FINANCING:                            knowledge	is	an	advantage	because	it	costs	quite	a	lot	to	develop	a	product	without	the	                                         “It was really good and i tiden
                                                                                                                                                                            Typisk indretning før fascinating to have other pairs of eyes look at it. We’ve been in
          The Danish Enterprise and Construc-   knowledge	we	now	have.”                                                                                                                              this sector for many years, and we see things through our work glasses. So it was good
          tion Authority, the Central Denmark                                                                                                                                                        to have another perspective and try something we weren’t used to. For example, we
          Region, the Danish Agency for         sharing the experiences                                                                                                                              were asked some questions we ourselves wouldn’t have considered, and this actually
          Science, Technology and Innovation.   There	is	a	high	level	of	satisfaction	in	the	concrete	and	positive	feedback:	“Companies	                                                             resulted in some really interesting answers.”
 19 METODER                                     have	invested	masses	of	time,	but	they’ve	also	obtained	assistance	from	researchers	and	                                                             Lena Bay, Product Development Manager, Mascot.
          PARTNERS:                             experts	at	a	very	high	level.	This	has	provided	valuable	experience,	and	it	has	proved	
          TEKO and Development Centre UMT       possible	to	isolate	some	methods	which	are	accessible	to	smaller	companies.	A	number	                                                                “When we think packaging, in-store and marketing, we’ll put ourselves in
          – both partners in Innonet.           of	concrete	innovations	have	come	out	of	the	programme,	and	I’m	thus	in	no	doubt	that	
                                                  20/05/10 11.38                                                                                                                                     the user’s perspective to a higher degree.”
                                                user-driven	innovation	will	now	begin	to	emerge	in	more	and	more	places,”	says	director	                                                             Carsten Locht, Marketing Manager, JBS Undertøjet A/S.
          COMPANIES:                            Betina	Simonsen.
          Dencon, Ansager Møbler,
          Brdr. Andersen Møbelsnedkeri,
          Karup Partners, Multiform,
                                                                                                                                                                                                                 I dag…
          JBS undertøjet, Belika and Mascot
                                                                                                                                                                                                                                           ”Hjemme hos os kravler
                                                                                                                                                                    ”Når vi har venner på
                                                                                                                                                                                                                                             vi op og hopper på
          Further information on                                                                                                                        besøg sidder vi ved
                                                                                                                                                                   bordet hele aftenen og
                                                                                                                                                                   snakker, drikker rødvin
                                                                                                                                                                   og spiller spil”

                                                                                                                                                                                                                      ”Alt sker ved bordet: computer
                                                                                                                                                                                                                      og lektier eller hvis man skulle
                                                                                                                                                                                                                                sy en knap i”

                                                                                                                                                         8 / PROTOTYPING / PROTOTYPING HOS ANSAGER

          16                                                                                                                                                                                                                                                                                         17
                                                                                                                                               ULDprojekt_190510.indd 182                                                                                           20/05/10 13.00
                                                                                                                                              MAJOR RESEARCH AND DEvELOPMENT PROJECTS

                                                                                                                                                                                                                                                  Tau Ulv
OBJECT:                                JoIN – product development on the Web                                                                  Karup	Partners	participated	in	both	the	ULD	and	JOIN	projects	and	was	thereby	able	to	              Lenskjold
The project Joint Online Innovation    Facebook, LinkedIn, Twitter… We Danes are right at the forefront when it comes to                      gain	Japanese	designers’	proposed	adaptation	of	one	of	their	products	for	the	Japanese	
Network – JOIN – is developing         participation in online communities. Denmark also has a long tradition of user involve-                market	–	a	good	opportunity,	as	Karup	Partners	are	already	selling	in	Japan.
an online community innovation         ment in the innovation process.
platform where companies, designers    This is a unique starting point for developing a platform, where companies and designers               Thirty	 professional	 proposals	 emerged	 from	 the	 partnership	 with	 CUUSOO,	 which	 is	 a	
and consumers can together             develop products together with users in online social networks.                                        well-established	Japanese	online	business	model	where	the	JOIN	project	finds	inspiration.
systematically develop products
which better meet users’ needs.        JOIN	is	developing	an	innovation	platform	where	companies,	designers	and	customers	                    Research projects
                                       together	 create	 new	 products.	 The	 concept	 is	 that	 via	 the	 internet,	 users	 will	 present	   Innonet Lifestyle – Interior & Clothing is currently participating in research projects which
PERIOD:                                an	idea	for	a	new	product	on	which	others	might	build	further.	The	users	then	vote	on	                 focus on items of importance for the lifestyle sector.                                                                               Vibeke Vad
September 2009 – February 2012.        whether	the	design	is	good	enough	–	whether	it’s	something	they	want	to	buy.	The	users	
                                       also	 indicate	 how	 much	 they’re	 prepared	 to	 pay	 for	 the	 product.	 If	 the	 idea	 receives	    Current research projects:
FINANCING:                             enough	votes,	a	designer	and	a	manufacturer	can	then	complete	the	development	and	
The Danish Enterprise and              commence	production.                                                                                   PHD PROJECT ON DOMINANT BUSINESS LOGICS
                                                                                                                                                                                                                                                              Christina Hjerrild
Construction Authority                                                                                                                        Vibeke Vad Baunsgaard                                                                                           Bonde
                                       ENTERPRISING DESIGNERS                                                                                 The	 project	 is	 investigating	 general	 innovation	 and	 more	 specifically	 the	 processes	 a	
PARTNERS:                              JOIN	 will	 increase	 Danish	 companies’	 growth	 and	 competitiveness	 by	 facilitating	 a		          company	 goes	 through	 in	 connection	 with	 product	 development.	 More	 precisely,	 the	
Partners in Innonet: the Alexandra     business	 model	 which	 makes	 user-driven	 innovation	 easier,	 cheaper	 and	 less	 risky	 	          final	 project	 will	 reveal	 dominant	 business	 logics	 in	 product	 development	 processes,	
Institute, Development Centre UMT,     for	 companies	 –	 and	 at	 the	 same	 time	 makes	 it	 easier	 for	 designers	 to	 become	 	          including	how	business	logics	affect	the	product	development	process	–	how	business	
the Danish Design School, Kolding      entrepreneurs.	The	project	is	focused	on	products	within	lifestyle,	interiors	and	clothing.            logics	arise,	and	finally,	what	are	the	consequences?
School of Design, Aarhus School
of Architecture and TEKO. Also         The	starting	point	is	CUUSOO,	a	Japanese	innovation	platform	where	130,000	users,	6,000	               PHD PROJECT – KNOWLEDGE SHARING IN PRODUCT DEvELOPMENT PARTNERSHIPS
Crossroad Innovation, CUUSOO by        designers	and	1,500	companies	have	together	developed	innovative	new	products	over	                    Christina Hjerrild Bonde
Elephant Design, Danish Designers,     the	past	ten	years.	The	experiences	show	that	an	online	community	innovation	platform	                 The	project	is	concerned	with	knowledge	sharing	between	customer	and	supplier	compa-
CBS, Microsoft and LEGO.               has	a	high	potential	to	help	small	and	medium-size	Danish	companies	to	include	the	                    nies	involved	in	joint	product	development	partnerships,	and	seeks	a	greater	understan-
                                       users	in	their	product	development.                                                                    ding	of	knowledge	sharing	in	different	types	of	partnership	by	addressing	the	roles	as-
COMPANIES:                                                                                                                                    sumed	by	the	players	during	the	process.	The	project	thus	seeks	to	understand	different	
Karup Partners, Snedkergaarden         Further	details	are	at:                                                           types	of	behaviour	in	knowledge	sharing	–	who	contributes	knowledge,	who	manages	
Them, Xplor, Inwido, Isabella A/S,                                                                                                            the	process,	and	the	roles	of	the	players.
Tvilum-Scanbirk, Ver de Terre, Dolle   Japan joins Denmark                                                                                    Hummel	is	among	the	companies	taking	part	in	the	project.
A/S, Soft Cells Easy, Onø Design,      Innovation is about networks involving different people and places, and this became clear
Ditlev Karsten, Louise Mehl, Lazoy,    in December 2009, when a prize awarding at the Danish Embassy in Tokyo highlighted                     PHD PROJECT – DESIGN AS CRITICAL PRACTICE
Øjvind Alexander Slatto, Annette       the Danish-Japanese partnership on product development in online communities.                          Tau Ulv Lenskjold
Mammen, Jakob Thau, Henrik                                                                                                                    The	project	is	investigating	and	will	attempt	to	explain	how	design	can	be	used	to	create	
Sørig Thomsen, Nils Thobo-Carlsen,     When	Japan	and	Denmark	join	forces	on	the	Web,	something	happens.	The	ULD	and	JOIN	                    critical	reflection	–	how	designers	with	an	activist	agenda	can	help	to	highlight	forgotten	
Melanie Ann Bech, Jakob Bendix-        projects	led	to	a	close	international	partnership.                                                     dilemmas	in	society	and	indicate	alternative	future	scenarios	which	challenge	normative	
Wauhaus, Henriette Melchiorsen,                                                                                                               values	and	habitual	thinking.
Lars Pedersen-Designagenda, Pil        “Innovation	 is	 about	 cutting	 across	 disciplines	 and	 sectors,	 but	 to	 a	 high	 degree	 also	   As	an	IT	graduate	and	with	an	education	in	architecture,	Tau	Ulv	Lenskjold	occupies	a	
Bredahl, d-signtegnestuen, Lisa Oka,   crossing	national	borders.	We	must	therefore	find	international	partners	who	will	pro-                 position	straddling	several	research	fields:
IDEAAL, Designmani, Bergfrida          vide	the	JOIN	project	with	the	greatest	possible	inspiration	and	development,”	explains	           	   “I’m	starting	with	that	branch	of	design	research	called	“critical	design”.	In	contrast	to	
Hansen, Vibeke Buchwaldt, Claus        Betina	Simonsen,	Director	of	Innonet	Lifestyle	–	Interior	&	Clothing,	who	presented	a	prize	           solving	well-defined	problems,	the	focus	in	critical	design	is	on	producing	objects	whose	
Hviid Knudsen and Nils Jeppe Hansen.   in	Tokyo	to	the	Japanese	designer	Nakamura-san	for	his	proposed	new	product	for	the	                   primary	purpose	is	to	raise	questions,	generate	debate	and	research	the	role	of	design	
Also a number of end users.            Danish	furniture	company	Karup	Partners.	The	prize	was	presented	at	a	function	at	the	                 and	the	designer	in	society.”
                                       Danish	Embassy	in	Tokyo.

18                                                                                                                                                                                                                                                                                       19
                                          MAJOR RESEARCH AND DEvELOPMENT PROJECTS

Mette Vedel, PhD, Copenhagen Business     A PhD project was presented in autumn:                                                                 Creative pit stop                                                                                 OBJECT:
School, has studied what the players                                                                                                             A new project – “Pit Stop – Knowledge fuel for creative companies” will accumulate                To contribute relevant new know-
timber supplier and carpenter each gain   phD on networks                                                                                        knowledge on how creative business can be given new knowledge and how they can                    ledge to creative companies to
from their mutual partnership.            Is the timber business just an intermediate link making things more expensive, and could               develop their activities so that their skills to a higher degree benefit traditional companies.   increase their competence level
                                          the maker of building items just as well sell directly to the customer? Mette Vedel asked                                                                                                                and ability to innovate. Creative
                                          herself this question, and answered it in autumn 2010 with her PhD on the subject.                     An	analysis	prepared	by	NyX	for	the	Central	Denmark	Region	shows	that	82%	of	creative	            company matches with knowledge
OBJECT:                                                                                                                                          companies	do	not	seek	advice	in	a	board	of	directors	and	61%	do	not	make	use	of	the	              institutions to gain new knowledge
Commencement of innovation and            “I	found	it	a	paradox	that	the	manufacturer	paid	the	timber	merchant	for	a	number	of	ser-              public	business	promotion	system.	The	creative	ones	go	their	own	ways,	so	we	run	the	             of business development, strategy,
research projects in the lifestyle        vices	when	he	himself	was	in	contact	with	the	customer.	I	thought	it	must	be	because	the	              risk	that	their	expertise	will	not	generate	the	growth	Denmark	so	badly	needs	if	we	are	          process innovation, new products
sector initiated by companies’            manufacturer	gained	more	out	of	the	relationship	with	the	timber	merchant	than	is	obvious	             to	conquer	the	challenges	of	globalisation.                                                       and services.
acknowledged needs and co-                at	first	glance.	I	therefore	started	to	investigate	the	three-party	network	which	consists	of	
financed by the companies.                manufacturer,	timber	merchant	and	customers,”	explains	Mette	Vedel,	PhD,	of	Copenhagen	                SYNERGY FOR THE TRADITIONAL COMPANIES                                                             PERIOD:
                                          Business	 School.	 Dr	 Vedel	 dug	 deeply	 into	 network	 relationships	 in	 her	 research	 in	 and	   “On	average,	the	creative	companies	generate	a	higher	added	value	per	full-time	employee	         December 2010 – December 2012.
PERIOD: Commenced 2007.                   around	several	Danish	door	and	window	makers,	and	created	a	method	for	how	companies	                  than	other	sectors,”	explains	Betina	Simonsen,	Director	of	Innonet	Lifestyle	–	Interior	&	
Projects are regularly initiated and      can	work	professionally	with	networks.	It’s	a	matter	of	moving	from	seeing	networks	as	                Clothing,	which	gained	approval	in	December	2010	for	a	two-year	project	which	will	bind	          FINANCING:
concluded.                                “someone	you	know”	to	someone	with	whom	you	create	business	value.                                     small	creative	companies	more	tightly	to	knowledge	institutions	and	give	them	concrete	           Open funds – the Council for
                                                                                                                                                 new	knowledge	on	business	development,	strategy	and	the	development	of	profitable	                Technology and Innovation.
FINANCING:                                POST-DOC – USE OF AN INTERMEDIARY IN INTERNATIONAL PURCHASES                                           new	products	and	services.
The Realdania Foundation, Housing         Mette	Vedel	is	now	extending	her	PhD	studies	in	post-doctoral	research,	the	object	of	                                                                                                                   PARTNERS:
Fund Cube, the Research Fund for          which	 is	 to	 generate	 knowledge	 concerning	 the	 value	 created	 by	 an	 intermediary	 in	         “There	is	already	considerable	potential	in	developing	the	individual	creative	company.	          Partners in Innonet: Development
Central and West Jutland, Vest-Wood       the	transaction	between	Danish	client	companies	and	international	suppliers.	The	target	               But	the	interesting	thing	is	to	create	synergy	for	the	traditional	companies,	which	must	         Centre UMT, Aarhus University /
A/S / Jeldwen A/S, Storke Vinduer         group	is	all	lifestyle	companies	which	trade	internationally.                                          constantly	develop	products	and	services	to	be	able	to	hold	their	own	globally.	We	can	           Institute of Business and Techno-
A/S / Inwido A/S, Hjem A/S, HP3           The	project	is	based	on	a	study	of	Danish	clothing	companies	which	source	from	China.	                 quite	simply	give	to	both	the	left	and	the	right	by	supporting	creative	companies’	high	          logy, Aarhus School of Architecture,
A/S, Kastrup Vinduet A/S, the             The	focal	point	is	the	intermediaries’	function	in	different	supplier	networks.	The	project	           growth	potential	so	that	they	can	launch	their	important	services	and	expertise	in	other	         the Danish Design School,
Danish Construction Association, the      will	create	an	overview	of	the	intermediaries’	contribution	in	various	types	of	networks.	             more	 traditional	 Danish	 companies,”	 says	 Betina	 Simonsen,	 indicating	 that	 success	 in	   Copenhagen Business School and
Timber Union, the Danish Centre for       This	understanding	and	insight	will	be	able	to	support	companies’	decisions	on	the	orga-               business	is	coming	to	depend	to	an	ever-increasing	degree	on	the	ability	of	self-renewal	         the Alexandra Institute. Also Danish
Design Research, Innonet Lifestyle –      nisation	of	global	supplier	networks.                                                                  and	exploitation	of	the	best	ideas	and	opportunities	before	the	competitors	do	so.                Designers, the Danish Association
Interior & Clothing, and the partners                                                                                                                                                                                                              of Architectural firms, the Danish
CAM / CBS and the Danish Design           NEW FROM THE RESEARCHERS – EvENT IN SEPTEMBER 2011                                                                                                                                                       Design Association and DRRB.
School.                                   To	put	the	new	knowledge	to	the	greatest	possible	practical	use,	Innonet	will	be	holding	
                                          an	event	together	with	the	Danish	Construction	Association	in	September	2011,	at	which	                                                                                                                  COMPANIES:
PARTNERS:                                 Mette	Vedel	and	other	researchers	will	present	relevant	news	from	the	research	world	to	                                                                                                                 Modus, c:ommunicate, Lene
Partners in Innonet: CAMS at              interior	and	clothing	companies.	The	event	is	open	to	all	interested	parties.                                                                                                                            Wille Studio, PHUCISME, SAYS WHO,
Copenhagen Business School,                                                                                                                                                                                                                        Seier+Sølvsten, Hans Sandgren-
Development Centre UMT and                see you!                                                                                                                                                                                                 Jakobsen, Langenkamp, Grønne &
the Danish Design School.                 The	East	Jutland	Traffic	Committee	is	running	a	project	to	reduce	accidents	which	kill	and	                                                                                                              Jessen, Monomal, Formidabel,
                                          injure	pedestrians.	There	will	be	focus	on	increased	visibility	and	safety	among	pedestrians.	                                                                                                           Mutopia, Spacelab, Fair Trade
COMPANIES:                                The	goal	–	on	the	basis	of	users’	input	and	needs	–	is	to	develop	an	item	of	clothing	which	                                                                                                             Designers, Onø Design,
Jeld-Wen A/S, Inwido A/S, Hjem            can	reduce	the	number	of	traffic	accidents	involving	pedestrians,	for	example	by	using	                                                                                                                  Triagonal, Morten Mygind Arkitekter,
A/S, HP 3 A/S, Kastrup Vinduet A/S,       new	technology	in	clothing	or	equipment.                                                                                                                                                                 Troels Grum-Schwensen,
Hummel and a number of lifestyle          The	clothing	or	the	equipment	must	be	reflective	when	illuminated	by	car	headlights,	and	                                                                                                                and williams + creative.
companies                                 it	is	critical	that	consumers	want	to	buy	it	–	and	are	aware	of	its	reflective	qualities.	The	
                                          combination	of	design,	new	technology	and	new	materials	indicated	Innonet,	where	the	
                                          parties	TEKO	and	Development	Centre	UMT	joined	the	project,	which	is	being	financed	by	
                                          the	Danish	Road	Directorate	and	has	Coop	Danmark	and	Primus	Motor	as	central	players.

20                                                                                                                                                                                                                                                                                   21
                                        MAJOR RESEARCH AND DEvELOPMENT PROJECTS

OBJECT:                                 Retro concepts – from ancient to brand new                                                           “Before we knew PVC and other chemicals, we adapted to the Scandinavian climate by                  OBJECT:
To create increased growth via new      The shops are bursting with mass-produced goods, but consumers want products with                    using natural surface treatments. These old methods may be able to inspire us to develop            To increase the sharing of know-
concept development. The project        individuality and personal stories. Danish companies are therefore now diving down into              methods which will be more sustainable and better for the users and the environment.”               ledge and cooperation between
will provide companies with             museum basements in search of new inspiration. Denmark’s unique textile history must                 Svend Erik Nissen, Strategic Development Manager, Development Centre UMT, on how textile            companies, knowledge institutions
added value by developing               come back out into the light.                                                                        history can be used in companies’ concept development and storytelling.                             and other networks in Denmark and
concepts inspired by old techniques                                                                                                                                                                                                              abroad.
and museums’ and research               Museums	and	research	institutions	within	textile	history	and	archaeological	textiles	are	            “Companies in the experience economy must sell customers an opportunity to tell their own
institutions’ collections. Historical   now	finding	the	old	clothing	materials,	dresses	and	carpets	so	that	companies	such	as	               personal story, authenticity and individuality. The market is floaded with uniform mass-pro-        PERIOD:
knowledge will be converted to          Katvig,	Lene	Bjerre	Design	and	Georg	Jensen	Damask	can	find	inspiration	and	knowledge	               duced goods, and the customers’ opportunity to create narratives has become an important            Service Platform was established in
growth on the bottom line via the       for	innovative	new	products	and	marketing.                                                           competitive parameter. Retro-projects are therefore a growth project which will show the            2010 and “took off” on 01.01.2011.
experience economy – historical                                                                                                              way forward, not just for the companies in them, but for the partnership between Danish             The activities will be further
items will be used to create new        The	Retro-concepts	project	will	enable	companies	to	find	inspiration	and	knowledge	from	             business and culture.”                                                                              developed in the years to come.
concepts which can stimulate                                                                                                        	
                                        the	 Centre	 for	 Textile	 Research	 at	 Copenhagen	 University	 and	 the	 National	 Museum,	        Rasmus W. Tscherning, Director, CKO.
customers’ senses in a new way.         Textilforum	Museum	Midtjylland	and	the	consultant	firm	Moving	Minds,	which	will	intro-                                                                                                                   FINANCING:
                                        duce	creative	technologies	from	the	improvisation	theatre.                                           “We’re working with very different inspirational material, but we’re always on the lookout for      The Danish Agency for Science,
PERIOD:                                                                                                                                      new sources. Access to alternative historical inspirational material will therefore be a boost      Technology and Innovation.
1 January 2011 – 30 June 2012           Project	 leader	 Svend	 Erik	 Nissen	 explains:	 “We’ve	 developed	 ‘Retro-concepts’	 because	       to our inspiration process. We also see an opportunity to get input on how the good stories
                                        there	are	so	many	fascinating	collections	in	the	archives	which	are	not	now	in	use.	This	            can be translated into marketing.”                                                                  PARTNERS:
FINANCING:                              applies	to	designs,	but	also	materials,	weaving	techniques	and	printing.”                            Designer Jacqueline Friis, Lene Bjerre Design.                                                      Partners in Innonet: the Alexandra
The Centre for Culture and                                                                                                                                                                                                                       Institute, Development Centre UMT,
Experience Economy                      The	project	will	give	participating	companies	added	value	by	developing	different	and	                                                                                                                   the Danish Technological Institute,
                                        sustainable	 concepts	 with	 inspiration	 from	 the	 old	 collections.	 The	 children’s	 clothing	                                                                                                       Aarhus University and Copenhagen
PARTNERS:                               company	Katvig	was	in	no	doubt	that	they	had	to	be	a	part	of	the	programme.                                                                                                                              Business School. Also the Think
Partners in Innonet: Development                                                                                                                                                                                                                 tank DEA, DELTA, Force, AgroTech,
Centre UMT. Also Textilforum            “We	hadn’t	heard	about	this	type	of	project	before,	so	we	simply	had	to	be	in	it.	We’re	                                                                                                                 Aalborg University, Roskilde
Museum Midtjylland, the Centre          constantly	working	to	be	more	sustainable	in	all	our	processes,	and	this	new	form	of	                service platform                                                                                    University and the University of
for Textile Research, Copenhagen        inspiration	‘back	to	nature’	will	be	a	great	opportunity	for	us	to	again	emphasise	our	mis-          Service	platform	is	an	entirely	new	innovation	network	which	was	established	because	the	           Southern Denmark. Also relations
University, the National Museum         sion,”	says	manager	Vigga	Svenson	about	the	reason	for	Katvig’s	participation.                       service	industries	are	of	increasing	importance	for	development,	growth	and	employment	             with international research environ-
and Moving Minds.                                                                                                                            throughout	 Danish	 business.	 But	 there	 are	 major	 unused	 potentials	 within	 productivity,	   ments such as Stanford Humanities
                                                                                                                                             export	and	development	of	new	services	with	a	high	knowledge	content.                               Lab, UC Berkeley Center CITRIS,
COMPANIES:                                                                                                                                   The	innovation	network	Service	Platform	connects	companies	and	researchers	to	strengt-              Manchester Business School and
Danish Art Weaving; Georg Jensen                                                                                                             hen	their	innovative	power,	and	with	it,	growth	in	the	service	industries.                          Stenden University.
Damask; Haugland Collection;
Katvig; Lene Bjerre Design and                                                                                                               WHO CAN JOIN SERvICE PLATFORM?                                                                      COMPANIES:
Skriver Collection.                                                                                                                          Service	Platform	is	open	to	all	Danish	companies	interested	in	developing	their	services	           Service Platform is a nationwide
                                                                                                                                             and	businesses.                                                                                     network open to all companies
                                                                                                                                             The	network’s	companies	gain	access	to	the	latest	knowledge	of	relevance	to	the	sector,	            interested in developing their
                                                                                                                                             best	practice	and	the	latest	advances	within	service	innovation.                                    services and businesses.
                                                                                                                                             Companies	are	offered	a	wide	range	of	activities,	workshops	and	seminars	on	long-term	
                                                                                                                                             innovation	and	participation	in	innovation	projects	together	with	other	companies	and	  	 
                                                                                                                                             researchers	from	Denmark	and	abroad.

                                                                                                                                             Service	Platform	is	run	by	a	consortium,	where	Development	Centre	UMT	brings	a	special	
                                                                                                                                             focus	on	activities	within	retailing	and	service	design.	Director	Betina	Simonsen	is	also	a	
                                                                                                                                             member	of	Service	Platform’s	steering	group.

22                                                                                                                                                                                                                                                                                  23
                                         Workshops                                                                                          sTUDIEs

                                                                                                                                                                                                                                                       innovation in

                                                                                                                                                                                                                                                       times of crises

NoRDIC MATERIALs                         New materials – a shortcut to innovation                                                           Crisis requires innovation
Development Centre UMT and               New materials invite to innovation. Innonet Lifestyle – Interior & Clothing has therefore          Innonet	 Lifestyle	 –	 Interior	 &	 Clothing	 studied	 Danish	 lifestyle	 companies	 in	 2008	 and	     To discover tools and methods
Innonet are national agent for the       run a large number of workshops for companies which are now aware of some of                       2010,	that	is,	before	and	after	the	financial	crisis.	The	conclusion	is	that	a	targeted	strate-         to survive intact – and preferably
materials database and the know-         the many innovative new materials – and the materials database Nordic Materials, for               gy	and	innovation	are	required	in	all	links	of	the	value	chain	if	the	company	is	to	emerge	             strengthened – in financial crises.
ledge network Nordic Materials.          which the Development Centre UMT is national agent.                                                from	the	crisis	in	a	stronger	position.
Companies can subscribe to the                                                                                                                                                                                                                      PERIOD:
database and the network.                At	the	workshops,	the	companies	could	see,	smell,	handle	and	feel	the	materials	which,	            Professor	Mogens	Dilling-Hansen	and	lecturer	Susanne	Jensen	from	Aarhus	University/                     2008 and 2010 – before and after
                                         according	to	project	leader	Svend	Erik	Nissen,	gives	the	companies	an	entirely	different	          HIH	have	studied	and	analysed	over	200	Danish	lifestyle	companies.	The	object	was	to	                   the financial crisis.
                                         view	than	if	they	merely	read	about	and	saw	examples	of	new	materials.	“We’re	toying	              find	tools	and	methods	to	emerge	intact	–	and	preferably	strengthened	–	from	the	crisis.	
                                         with	 a	 mass	 of	 ideas	 which	 are	 gradually	 being	 narrowed	 down	 to	 a	 few	 which	 the	    “The	classical	virtues	are	as	rock	solid	as	ever	–	such	as	that	companies	must	stick	to	                FINANCING:
OBJECT:                                  company	can	continue	to	work	with,”	says	Svend	Erik	Nissen.                                        what	they’re	good	at,	and	that	innovation	is	an	important	tool	in	increasing	focus	on	core	             The Danish Agency for Science,
To strengthen the participating                                                                                                             expertise.	But	the	study	shows	that	there	are	big	differences	in	how	companies	have	                    Technology and Innovation
interior and clothing companies’         WORKSHOP CREATES INSPIRATION AND DEvELOPMENT                                                       coped	with	the	major	challenges	created	by	the	financial	crisis.	The	companies	that	have	
knowledge of new materials and to        Gert	Kjeldtoft	from	Kjeldtoft	Møbelsnedkeri	and	Britta	Meyer	from	Innovation	Randers	              emerged	in	the	best	position	are	those	that	have	actively	used	innovation	to	adapt	in	                  PARTNERS:
work with innovation processes via       have	both	been	visited	by	the	innovation	networks	materials	workshop.                              all	areas,	that	is,	product,	process,	organisation	and	marketing	innovation.	Without	these	             Partners in Innonet: Aarhus Uni-
choice of material and a systematic      Kjeldtoft	Møbelsnedkeri	is	working	with	aesthetics	and	design.	It	is	therefore	important	                                                                                                              	
                                                                                                                                            broad	 initiatives,	 the	 typical	 situation	 has	 been	 a	 fall	 of	 20-30%	 in	 turnover	 with	 no	   versity/Institute of Business and
approach to product development          to	be	up-to-date	with	new	initiatives	and	materials.	“We’ve	always	been	curious,	and	our	          prospect	of	recovery	in	the	short	term,”	says	Professor	Mogens	Dilling-Hansen.                          Technology, Herning, TEKO, and
on the basis of new knowledge and        awareness	of	innovative	new	materials	has	been	strengthened	by	the	workshop,”	says	                                                                                                                        Development Centre UMT.
a web-based materials database.          Gert	Kjeldtoft.	The	challenge	is	to	get	concrete	products	out	of	the	inspiration.	“We’re	so-       CRISIS REQUIRES STRATEGY
                                         metimes	banging	our	heads	against	the	wall	there.	We	don’t	mass	produce,	but	we	make	              The	study	built	on	an	analysis	of	over	200	companies	in	2008	and	2010,	about	half	of	                   COMPANIES:
PERIOD:                                  single	or	a	few	copies,	and	the	materials	have	unfortunately	been	too	expensive	for	this.”         which	are	represented	in	both	years.	The	researchers	were	thus	able	to	study	how	these	                 Analysis of over 200 companies.
April 2009 – April 2010                  Britta	Meyer	from	Innovation	Randers	sees	the	same	challenge.                                      companies	managed	over	time	and	through	the	storms	of	the	crisis.	“It	is	clear	that	those	
                                         “First,	we	thought	yes!	We’re	curious,	and	it	was	interesting,	but	in	the	design	depart-           which	have	coped	best	are	the	most	innovative	–	those	that	are	open	and	innovative	
FINANCING:                               ment	we	also	face	another	reality:	the	price	–	what	does	it	cost?	Can	we	live	from	it?	So	         throughout	the	value	chain.	We	can	also	see	that	they	also	have	a	clear	strategy	for	how	
The Danish Research Agency               unfortunately	we’ve	come	to	something	of	a	standstill,”	says	Britta	Meyer,	explaining	that	        and	where	they	will	proceed	with	the	business,”	says	Mogens	Dilling-Hansen,	who	also	
                                         Innovation	Randers	makes	their	sofa	beds	in	China	–	and	China	can	be	a	bit	of	a	difficult	         notes	that	the	long-term	focus	in	many	companies	has	disappeared	entirely.
PARTNERS:                                partner	when	Danes	come	with	a	head	full	of	ideas	and	new	materials.
Partner in Innonet: ID-Forum, the        “It’s	an	entirely	different	culture,	and	new	materials	are	not	exactly	something	we	can	buy	       The	proportion	of	companies	without	a	strategy	plan	has	grown	from	30%	in	2008	to	
Knowledge Centre for Intelligent         at	the	corner	shop,	or	have	made	there.	This	in	turn	means	a	different	price,	and	sustaina-        35%	in	2010.	A	typical	explanation	is	that	the	companies	focused	on	immediate	survival,	
Textiles and Development Centre          bility	and	the	environment	are	unfortunately	not	so	much	in	demand,”	says	Britta	Meyer.            and	strategic	considerations	thus	had	to	wait	for	better	times.	“When	the	study	shows	
UMT.                                     Although	neither	company	has	yet	made	products	with	innovative	new	materials,	they	                that	 the	 companies	 which	 plan	 their	 strategies	 are	 more	 targeted	 towards	 innovation	
                                         are	both	positive	towards	the	materials	workshop,	which	provided	inspiration	and	incre-            than	those	that	don’t	have	them,	there	is	all	possible	reason	to	increase	awareness	and	
COMPANIES:                               ased	awareness	of	new	materials	and	possibilities.                                                 skills	in	this	field.	We	can	also	see	from	the	study	that	it’s	a	matter	of	developing	services	
Brahe Design, I-makers, Interieur a/s,                                                                                                      and	products	with	new	values,	and	there	must	be	focus	on	users’	real	needs,	new	sales	
Noga Design, Ideriget, 3Design,          The	good	experiences	are	now	continuing	in	the	project	“Materials	as	Drivers	of	Innova-            channels	and	professional	managements	which	are	ready	for	change.	We	can	contribute	
Noeberg, Gl.Design, Body IQ,             tion”,	where	there	are	materials	workshops	from	concept	generation	to	maturation	by	               knowledge	 and	 sparring	 here,”	 says	 Betina	 Simonsen,	 Director	 of	 Innonet	 Lifestyle	 –	   	
Sarascheel, Confect, Modulex, Ilsøe      the	participating	companies.                                                                       Interior	&	Clothing.
Design, Clockwise, VON SCHNEIDER,                                                                                                           The	 results	 of	 the	 study	 were	 presented	 at	 a	 seminar	 for	 companies	 in	 the	 sector	 in	
Mauhaus, Klir-keramik, 3D-Grafik,        MATERIALS LIBRARY - NEW MATERIALS ON THE ROAD                                                      autumn	2010.
Add Soul Design Studio, Spinderihal-     Innonet	has	created	a	mobile	materials	library	which	will	be	extended	in	the	years	to	come.	
lerne, Uno Image,                        The	library	was	created	in	cooperation	with	national	and	international	research	institutions,	
Thygesen Fabrics, Kabooki, Innovati-     specialist	educational	institutions,	leading	private	companies,	relevant	specialised	resource	
on Randers, Hammer Tæpper, Joha,         persons	and	the	network’s	consortium	partners.	It	will	also	be	a	gathering	place	for	innovative	
NJA, HAY, Møbelsnedkeri Kjeldtoft        materials	from	both	Danish	companies	and	various	educational	and	research	institutions.
and Hans Sandgren Jakobsen.

24                                                                                                                                                                                                                                                                                        25
                                                                                                                                   International activities

                                     “New generations are much more used to meeting sporadically, developing something             Communication of knowledge across borders                                                            OBJECT:
                                     together and then going further. Our generation is used to protecting and holding the         The	world	is	full	of	knowledge	–	but	where	exactly	is	the	relevant	new	knowledge	to	be	              To	find	relevant	international	partners	
                                     cards close to the body. It’s really hard for us to break these traditions, to open up and    found?	 Globalisation	 requires	 cooperation	 and	 exchange	 of	 knowledge	 across	 national	        for	Danish	knowledge	institutions	
                                     establish partnerships which are win-win for all participants.”                               borders,	 and	 in	 2010,	 Innonet	 Lifestyle	 –	 Interior	 &	 Clothing	 embarked	 on	 a	 targeted	   and	companies	within	interiors	and	
                                     Jacob Holm, General Manager, Fritz Hansen                                                     internationalisation	initiative.	The	plan	is	to	discover	where	it	is	possible	to	find	interna-       clothing.
                                                                                                                                   tional	knowledge	and	research	environments	and	clusters	which	are	relevant	to	interior	
                                     “The banks kill not only the bad ideas, but also the good ones. The new generation            and	clothing	companies.	The	lifestyle	sector	must,	in	other	words,	identify	the	world’s	             PERIOD: Commenced	in	2010.
                                     of design and fashion gazelles has disappeared, and a consequence is that a creative          best	partners.
                                     generation can be lost.”                                                                                                                                                                           FINANCING:
                                     Manager and co-owner Henrik Spandet-Møller, Spandet And Partners – on maintaining             A	 partnership	 has	 therefore	 been	 entered	 into	 with	 the	 Foreign	 Ministry’s	 innovation	     Innonet	Lifestyle	–	Interior	&	
                                     focus on business and creativity – at the same time.                                          centres	in	Shanghai,	Silicon	Valley	and	Munich,	the	last	of	which	has	just	examined	the	             Clothing,	the	Danish	Trade	Council.
                                     Henrik Spandet-Møller, adviser to a number of textile and lifestyle companies.                German	market	and	found	technology	and	research	knowledge	partners	relevant	to	the	
                                                                                                                                   Danish	interior	and	clothing	companies	and	their	knowledge	institutions.                             PARTNERS:
                                     “Partnerships and networks across sectors are of the utmost benefit for innovation, and                                                                                                            The	Ministry	of	Foreign	Affairs’	in-
                                     therewith the company’s competitiveness and market share.”                                    Innovation	 Centre	 Denmark	 Munich	 has	 prepared	 reports	 for	 the	 innovation	 network’s	        novation	centres	in	Munich,	Silicon	
                                     Professor Mogens Dilling-Hansen, Aarhus University/HIH.                                       expert	groups	on	this	basis	–	reports	filled	with	interesting	studies,	potential	partner	orga-       Valley	and	Shanghai.
                                                                                                                                   nisations	and	relevant	contact	persons.	The	material	will	form	the	basis	for	the	innovation	
                                     “The many companies we’re in contact with and which participate in our activities are among   network’s	work	with	internationalisation.
                                     the most innovative. We can see that those that have survived best are highly creative in
                                     relation to networks and new partners, and always interested in new knowledge.”               In	the	years	to	come,	the	partnership	with	the	three	innovation	centres	will	be	extended,	           OBJECT:
                                     Betina Simonsen, Director, Innonet Lifestyle – Interior & Clothing                            and	Innonet	is	planning	an	increased	partnership	with	relevant	international	clusters.               To	support	Danish	furniture	compa-
Dialogpartnere pr. 31.12. 2010:                                                                                                                                                                                                         nies’	opportunities	to	establish	trade	
Alipe, Birkemose A/S, BoConcept,                                                                                                   KALININGRAD – THE HONG KONG OF THE BALTIC                                                            with	companies	in	Kaliningrad.
Brandtex A/S, Dovista, Dansk                                                                                                       A delegation of furniture companies and sector people from Kaliningrad visited Innonet
Træfiberisolering, ej sikke lej,                                                                                                   Lifestyle – Interior & Clothing in December 2009. The visit was arranged to give Danish              PERIOD:
Fraster A/S, Fritz Hansen A/S,                                                                                                     companies an opportunity to meet relevant potential partners from “The Hong Kong                     December	2009	and	June	2010.
Georg Jensen Damask, Hammer                                                                                                        of the Baltic”: Kaliningrad has a special economic status in relation to Russia, and it is
Tæpper, Hans Sandgren Jakobsen,                                                                                                    therefore an interesting entry point to the Russian market.                                          FINANCING:
Holse og Wibroe, Hummel, HTH,                                                                                                                                                                                                           The	Danish	Federation	of	Small	and	
IC Companys A/S, Innovation          DIALOGUE COMPANIES AND RESEARCHERS IN CLOSE DIALOGUE                                          The	organisation	first	visited	Development	Centre	UMT	in	2008,	The	perspectives	for	part-            Medium-Sized	Enterprises,	Danida	
Randers A/S, Interieur a/s, Inwido   Innonet	arranged	a	series	of	visits	to	the	dialogue	group	companies	in	2010	in	order	to	      nership	were	so	obvious	that	the	Kaliningrad	Furniture	Association	returned	in	2009	with	            and	the	Trade	Council.	
Denmark, Jeld-Wen, Joha A/S,         target	the	activities	more	accurately	and	accommodate	the	companies’	needs	as	well	as	        11	Russian	furniture	companies.
Kabooki, Katvig, Kopenhagen          possible.	The	meetings	were	concerned	with	daily	problems,	the	need	for	new	know-                                                                                                                  PARTNERS:
Fur, Kvadrat, Lene Bjerre Design,    ledge	and	the	companies’	wishes	regarding	forthcoming	activities.	An	evaluation	was	          Kaliningrad	Furniture	Association	was	greatly	inspired	by	the	Danish	wood	and	furniture	             Innonet	Lifestyle	–	Interior	&	Clothing,	
Mater, Midform A/S, Montana,         also	made	of	any	activities	in	which	the	dialogue	companies	had	participated.	Various	        industry,	and	is	now	developing	a	design	and	development	centre	and	a	design	competition	            Danida	and	the	Danish	Federation	of	
Munio Design, Nobia, Novopan         researchers	and	knowledge	people	from	the	consortium	partners	took	part	so	that	expan-        which	will	build	on	results	and	experiences	from	Innonet.                                            Small	and	Medium-Sized	Enterprises
Træindustri, Spandet and Partners,   sion	of	the	partnership	and	concrete	activities	could	be	discussed.
Superwood, Thygesen Fabrics,         The	dialogue	companies’	ideas	and	evaluations	were	later	used	together	with	the	analysis	                                                                                                    	
                                                                                                                                   The	 visit	 from	 Kaliningrad	 resulted	 in	 representatives	 of	 Danish	 companies	 flying	 to	     COMPANIES:
Ticket2Heaven, Trip Trap, Troels     of	innovation	in	times	of	crisis	to	select	forthcoming	activities	in	the	network.             Kaliningrad	in	June	2010,	where	they	took	part	in	seminars,	matchmaking	meetings	and	                PKI Supply, Q-Transportmateriel,
Grum-Schwensen, Tvilum Scanbirk,                                                                                                   visits	to	interesting	companies	for	four	days.                                                       Schultz Seating System, Siso, Novo-
Uno Image, WeDoWood,                 The	dialogue	group	companies	are	central	because	they	verbalise	the	companies’	concrete	      	                                                                                                    pan Træindustri, Danlist Maskinfabrik,
Wernerfelt og 3XN.                   needs.	The	meetings	are	therefore	the	basis	for	good	discussions	on	the	activities	which	                                                                                                          JHM Moldow, Jysk Møbelfabrik, VTI
                                     best	help	the	innovation	network	to	prioritize	the	right	activities.                                                                                                                               Vinderup Træindustri, Fumac, Søren
                                                                                                                                                                                                                                        Lund, Primo, Flexa, Gabriel, Falsig,
                                                                                                                                                                                                                                        Boki, Nissen Pack og Tvilum-Scanbirk.

26                                                                                                                                                                                                                                                                           27
                                      INTERNATIONAL ACTIvITIES

                                      CATALONIA FINDS INSPIRATION IN DENMARK
                                      Representatives	 of	 the	 Catalan	 government	 and	 companies	 from	 the	 region	 visited	    	
                                      Denmark	 in	 June	 2009	 for	 sparring	 with	 respect	 to	 how	 to	 implement	 activities	 and	
                                      action	plans	to	make	lifestyle	and	furniture	companies	more	competitive.	The	Catalan	
                                      government	was	represented	by	a	strategic	consultancy	company,	Cluster	Development,	
                                      which	had	been	given	responsibility	for	implementing	an	innovation	plan	for	a	region	
                                      close	to	Barcelona	–	Vallès	Oriental.	The	study	made	by	Cluster	Development	placed	the	
                                      Danish	Design	Centre	and	Innonet	Lifestyle	–	Interior	&	Clothing	in	the	spotlight	as	these	
                                      concepts	represent	what	Cluster	Development	is	seeking	in	European	furniture	companies.
                                      The	partnership	with	Cluster	Development	will	be	extended	in	the	course	of	Innonet’s	
                                      work	with	internationalisation	in	the	near	future.

                                      The	 cluster	 organisation	 Association	 of	 Craftsmen	 and	 Small	 Enterprises,	 Trent,	 Italy.	
OBJECT:                               Nineteen	companies	and	representatives	from	Trent	in	Italy	visited	Innonet	Lifestyle	–	
To highlight Denmark’s strong         Interior	&	Clothing	in	September	2010.	The	visitors	took	part	in	activities	run	by	Innonet	
expertise in innovation and support   during	Copenhagen	Design	Week.	They	also	took	part	in	a	closed	seminar	which	discussed	
the communication of information      the	development	of	clusters.	The	seminar	included	presentations	from	both	clusters,	a	
on products from a platform where     presentation	on	experiences	from	the	pine	wood	cluster	in	Salling	by	Salla	Lutz,	PhD,	and	
there is experimentation in part-     a	presentation	from	REG	LAB.
nerships between designers and
manufacturers.                        ESTONIAN CLUSTER vISITS DENMARK
                                      Innonet	 Lifestyle	 –	 Interior	 &	 Clothing	 was	 visited	 in	 autumn	 2010	 by	 a	 cluster	 from	
PERIOD:                               Estonia.	Twenty-three	representatives	of	the	Danish	government,	knowledge	players	and	
Exhibition in Japan in April 2011.    companies	from	Voru	are	planning	to	build	a	knowledge	centre	for	the	wood	and	furniture	
                                      industry	in	Estonia.	They	 thus	wanted	to	learn	more	about	 Innonet’s	experiences.	The	
FINANCING:                            cluster	also	visited	TEKO	and	had	a	dialogue	with	some	of	TEKO’s	Estonian	students.
Development Centre UMT, the Cabi-
netmakers’ Autumn Exhibition, the     STUDY TRIP TO JAPAN
Danish Arts Council, Træfonden and    Innonet’s	director	Betina	Simonsen	arranged	interesting	visits	to	knowledge	institutions	
Tuuf fonden, ABU Fonden, and with     and	companies	in	Japan	for	Skive	Technical	College	when	production	technologists	went	
kind assistance from the Danish       on	a	study	trip	in	October	2010.	The	trip	included	visits	to	the	furniture	and	handicraft	
Embassy in Tokyo and Tokyo Design     area	Takayama,	Hida.
                                      The	Cabinetmakers’	Autumn	Exhibition	(SE)	in	Tokyo
PARTNERS:                             Innonet’s	 many	 contacts	 in	 Japan	 were	 activated	 so	 that	 the	 Cabinetmakers’	 Autumn	 	
Development Centre UMT, the           Exhibition	 (SE),	 in	 cooperation	 with	 Tokyo	 Design	 Centre	 and	 the	 Danish	 Embassy	 in	
Cabinetmakers’ Autumn Exhibition,     Tokyo,	had	the	opportunity	in	2011	to	stage	the	“Whiteout”	exhibition	in	Japan.
The Danish Embassy in Tokyo and       The	plan	is	to	extend	such	activities	in	the	years	to	come	in	order	to	create	partnerships	in	
Tokyo Design Centre.                  a	manner	where	Danish	interior	and	clothing	companies	are	also	exposed	internationally.

Designers and manufacturers from
the Cabinetmakers’ Autumn Exhibi-
tion – se

28                                                                                                                                          29
                                       sMEs and networks

OBJECT:                                                                                                                                    Example of a network                                                                                      OBJECT:
To increase innovation and             External consultancy for development-oriented companies                                             The Network for User-driven Innovation                                                                    To establish a development
internationalisation in small and      The	Central	Denmark	region’s	Growth	Forum	asked	Development	Centre	UMT	to	organise	                 Around	 30	 companies	 have	 joined	 the	 Network	 for	 User-driven	 Innovation.	 The	 first	             forum for presentation, debate
medium-size enterprises with the       a	development	programme	for	the	Region’s	interior	and	clothing	companies.                           meeting	was	held	at	the	work	clothing	company	Mascot.                                                     and implementation of new
aim of increasing earnings, exports,                                                                                                                                                                                                                 development initiatives within
productivity and/or employment.        The	 programme	 will	 help	 growth-	 and	 development-oriented	 companies	 to	 achieve	             “We	will	help	the	companies	to	become	more	confident	that	their	solutions	are	the	right	                  management and innovation.
                                       further	growth.	A	series	of	activities	will	be	initiated	for	the	companies,	which	can	also	         ones	before	too	many	resources	are	expended	on	development.	A	lot	of	you	who	are	
PERIOD:                                obtain	subsidies	for	external	consultancy	assistance.	The	object	is	to	increase	the	indivi-         here	today	already	possess	a	considerable	knowledge	of	user-driven	innovation	which	                      PERIOD: 2010
2010-2012.                             dual	company’s	earnings,	innovation	and/or	exports	–	and	to	increase	productivity	and	                                                                                                               	
                                                                                                                                           you	 can	 share	 with	 each	 other,”	 said	 Betina	 Simonsen	 on	 the	 reason	 for	 creating	 the	
                                       employment.	Companies	must	be	screened	before	they	are	granted	a	subsidy	in	order	to	               network.	Betina	Simonsen	encouraged	companies	to	say	what	they	would	like	to	hear	                        FINANCING:
FINANCING:                             establish	the	need	for	development	initiatives.	Together	with	Development	Centre	UMT,	              about,	and	how	the	network	can	be	developed	to	become	an	optimal	forum.                                   Financed by participants
The Central Denmark Region and         the	company	appoints	a	consultant,	and	a	contract	on	performance	of	the	task	is	signed.	
the EU.                                The	maximum	allowances	are	50%	subsidy	and	300	hours	of	consultancy	per	project.                    The	companies	had	masses	of	expectations	for	the	new	network:                                             PARTNERS:
                                       As	 well	 as	 the	 subsidy	 for	 individual	 development	 projects,	 a	 subsidy	 for	 collective	   “I’m	anxious	to	hear	what	you	others	thought.”                                                            The partners in Innonet Lifestyle –
PARTNERS:                              developments	 may	 also	 be	 given	 –	 e.g.	 development	 of	 expertise	 or	 projects	 with	 a	     “I’ll	 listen	 to	 ideas	 –	 especially	 about	 how	 we	 can	 get	 the	 customers	 with	 us	 on	 the	     Interior & Clothing
Partners in Innonet and business       commercial	content.                                                                                 website.”
promotion players in the Central                                                                                                           “We	have	to	admit	that	in	future,	things	will	happen	within	user-driven	innovation.”                      COMPANIES:
Denmark Region.                        The	furniture	company	Brødrene	Andersen	joined	the	development	programme	and	is	in	                 “We’d	like	to	delve	in	deeper	but	we	lack	the	tools,	just	as	electricians	have	their	tools.”              30 Danish lifestyle companies
                                       no	doubt	that	it	led	to	a	big	success	at	the	trade	fair	in	Stockholm	where	the	company’s	           “My	experience	from	the	ULD	project	is	that	we	can	learn	a	lot	from	the	anthropologists.	
COMPANIES:                             products	sold	really	well.	“This	time	we	did	everything	much	more	professionally	than	              They	give	out	genuine	titbits	when	they	help	us	to	interpret.	But	it’s	expensive,	so	perhaps	
Lifestyle companies in the Central     usual.	 We	 had	 the	 right	 products	 and	 we	 had	 the	 right	 communication,”	 says	 sales	      we	can	do	something	together.”
Denmark Region.                        and	marketing	manager	Jørgen	Andersen,	who	explains	that	the	company	prepared	its	              	
                                       messages	about	the	new	products	in	good	time.	“But	it’s	so	difficult	to	be	in	good	time.	           In	a	nutshell:	the	air	was	heavy	with	user-driven	expectations.
                                       We’ve	often	almost	torn	the	prototypes	out	of	the	designers’	hands	when	we	were	on	
                                       the	way	to	the	fair.	But	the	ULD	project	taught	us	that	we	need	to	have	longer	horizons,”	
                                       says	Jørgen	Andersen,	who	knows	that	naming	ULD	shows	that	Brødrene	Andersen	have	
                                       been	 using	 external	 development	 possibilities	 for	 a	 long	 time.	 With	 financial	 support	
                                       from	the	Central	Denmark	Region’s	Growth	Forum,	Brødrene	Andersen	prepared	a	plan	                                                                                      The	group	subsequently	met	
                                       together	with	the	design	and	product	development	company	byKATO.	“byKATO	offered	a	                                                                                     with	 experts	 in	 inclusion	
                                       different	approach	to	design,	segments	and	customer	groups,	and	they	were	therefore	                                                                                    of	 users	 when	 companies	
                                       able	to	nudge	us.	We	will	keep	offering	products	seasoned	with	cabinetmaker’s	details.	                                                                                 want	 to	 innovate	 via	 their	
                                       But	byKATO	has	experience	with	both	expensive	furniture	and	chain	sales.	They	were	                                                                                     own	 websites.	 There	 was	
                                       able	 to	 point	 us	 in	 a	 new	 direction	 because	 there	 were	 some	 other	 parameters	 that	                                                                        focus	here	on	how	compa-
                                       spoke	in	their	world	rather	than	in	ours,”	says	Jørgen	Andersen.                                                                                                        nies	 can	 generate	 more	
                                                                                                                                                                                                               –	 relevant	 –	 traffic	 on	 their	
                                       Networks and matchmaking                                                                                                                                                websites	via	social	media.
                                       All	 activities	 in	 the	 innovation	 network	 are	 about	 matchmaking	 –	 building	 bridges	
                                       between	the	lifestyle	sector’s	companies,	research	institutions	and	other	relevant	part-
                                       ners	by	establishing	both	business-oriented	networks	which	help	and	inspire	one	another	
                                       and	forums	where	companies,	research	institutions	and	other	partners	in	close	dialogue	
                                       indicate	areas	of	initiative	which	contribute	to	growth.

                                       Development	Centre	UMT	initiated	more	networks	in	2010,	and	we’re	ready	to	help	new	
                                       ones	on	the	way.	Companies	and	partners	are	always	welcome	to	suggest	new	networks.

30                                                                                                                                                                                                                                                                                         31

            A	selection	from	Innonet’s	and	Development	Centre	UMT’s	calendar	from	summer	2009	
            to	the	end	of	2010.	Companies,	sector	organisations	and	knowledge	and	research	insti-
                                                                                                         NOvEMBER 2009 • The	DR	TV	programme	Aftenshowet	will	launch	its	new	piece	of	
                                                                                                                              furniture,	developed	at	the	Innovation	Camp,	with	Bruno	Hansens	
                                                                                                                              Snedkerier,	DR,	Aalborg	University,	Aarhus	School	of	Architecture,	
            tutions	are	also	regularly	visited.                                                                               Kolding	School	of	Design	and	the	Danish	Design	School.
                                                                                                                          •   Theme	meeting	on	the	textiles	of	the	future.
                                                                                                                          •   Participation	in	the	Cluster	Academy’s	start-up	conference,	RegX.
            JUNE 2009	        • Participation	in	Midtjysk	Snedkerlaug’s	seminar	at	Unimerco,	            DECEMBER 2009    •   Visit	by	delegation	from	Kaliningrad	with	the	Danish	Federation	of	
                                Sunds.                                                                                        Small	and	Medium-Sized	Enterprises.
                              • Visit	from	the	Catalan	government,	which	was	seeking	inspiration		                        •   Seminar	at	TEKO	on	Smart	textiles.
                                for	development	of	activities	for	their	furniture	and	lifestyle	
                              • Contribution	to	the	annual	conference	on	user-driven	innovation	–	
                                the	Danish	Enterprise	and	Construction	Authority.	Premiere	of	the	
                                ULD	project’s	introductory	film.
                                                                                                         sELECTED ACTIVITIEs – JUNE 2010-DECEMBER 2010

                                                                                                         JANUARY 2010     • Material	workshops	at	I-Makers,	Rolf	Hay,	Interieur	a/s,	Uno	
                                                                                                                            Image,	Hammer	Tæpper	and	in	Spinderihallerne	in	Vejle	(18	
            JULY 2009         • Participation	in	RegLab’s	conference	in	Slagelse	on	clusters.                               companies).

            AUGUST 2009       • Innovation	Camp	with	the	DR	TV	programme	Aftenshowet,	Bruno	             FEBRUARY 2010    • JOIN-seminar	at	the	Alexandra	Institute	with	contributions	from	
                                Hansen	Snedkerier,	Aalborg	University,	Aarhus	School	of	Architecture,	                      Elephant	Design,	Japan	and	others.
                                Kolding	School	of	Design	and	the	Danish	Design	School.                                    • Innovation	Cup	17	with	and	the	Danish	Design	School.
                              • SMART	SPACE	–	conference	at	the	Danish	Design	Centre.                                     • Material	workshops	at	NJA	Møbler,	Joha,	Thygesen	Fabrics,	Brahe	
                              • Theme	meeting	on	cluster	development	at	the	Danish	Design	                                  Design,	Innovation	Randers	and	Kabooki.
                              • Exhibition	at	Copenhagen	Show	How	with	Danida,	the	Danish	               MARCH 2010       • Innovation	Cup	18	with	BoConcept	and	TEKO.
                                Embassy	in	Mozambique	and	the	Danish	Chamber	of	Commerce.
                                                                                                         APRIL 2010       • Presentation	on	user-driven	innovation	(ULD)	at	the	Maxi		
            SEPTEMBER 2009 • Expert	contribution	at	Copenhagen	Show	How.                                                    Conference	in	Aalborg.
                              • Exhibition	and	contribution	on	wood	and	climate	at	the	trade	fair	
                                “Interior	dreams	for	everyone”.                                          MAY 2010         • Concluding	seminar,	the	ULD	project.
                              • The	Danish	construction	Association’s	window	section	will	hold	a	
                                board	meeting	at	Development	Centre	UMT.                                 JUNE 2010        •   Participation	in	the	Netmatch	conference.
                              • Innovation	Cup	with	VTI	Vinderup	Træindustri	and	Aalborg		                                •   Study	trip	to	Nordic	Materials,	Norway.
                                University	–	Architecture	and	Design.                                                     •   Co-organizer	of	match-making	trip	to	Kaliningrad.
                              • Visit	from	the	cluster	organisation	“Association	of	craftsmen	and	                        •   Presentation	RTI
                                small	Enterprises”,	Trent,	Italy.                                                         •   Cluster	presentation	for	40	members	of	Estonian	cluster	organisation.
                                                                                                         JULY 2010        •	launched.
            OCTOBER 2009      • Participation	in	seminar	on	growth	entrepreneurship	at	Alsion,	
                              • Expert	contribution	on	the	building	component	industry.
                              • Sector	talk,	TEKO.
                              • Expert	contribution	on	innovation	–	Danish	Technological	Institute.

32                                                                                                                                                                                                           33

     2010   AUGUST 2010       • Interactive	exhibition	of	new	materials.	The	floor	sector’s	trade	fair	
                              • Workshop	at	the	floor	sector’s	fair	Gulv10.
                                                                                                          Employees of Development
                                                                                                          Centre UMT, secretariat for
                                                                                                          Innonet Lifestyle – Interior
                                                                                                                                               sVEA LUND
                                                                                                                                               Administrative coordinator
                                                                                                                                               Phone: (+45) 9642 6549
                                                                                                                                                                                      BoARD oF DIRECToRs oF
                                                                                                                                                                                      DEVELopMENT CENTRE UMT,
                                                                                                                                                                                      sECRETARIAT FoR INNoNET
                              • Contribution	to	the	seminar	on	“New	directions	for	the	floor”.            & Clothing:                          E-mail:           LIFEsTyLE – INTERIoR & CLoTHING:

            SEPTEMBER 2010 • Contribution	on	“Managing	creative	business”,	CBS.	Case:	the	JOIN	           BETINA sIMoNsEN                      BIRGITTE IVERsEN                       Chairman:
                                project.                                                                  Director                             Communication Manager                  KNUD TRoELsEN
                              • Workshop	for	companies	–	Map	of	the	Future,	Copenhagen.                   Phone (+45) 9616 6200                Mobile: (+45) 2311 5020                Manager, 3 Boel Living
                              • Seminar	on	modified	wood.                                                 Mobile: (+45) 2936 0090              E-mail:
                              • Seminar	on	new	materials                                                  E-mail:                                              Deputy chairman:
                                                                                                                                               KLAUs sTAUsBØLL                        pETER KATHoLM
            OCTOBER 2010      • Co-fest	in	Barcelona.	Keynote	speech	on	the	JOIN	project.                 FINN CHRIsTENsEN                     Journalist                             CEO, AL-Vac A/S
                              • Seminar	on	“Good	innovation	in	times	of	crisis”.                          Project Manager, innovation          Phone: (+45) 9616 6200
                              • Exhibition	at	the	conference	World	Class	Industry,	Herning.               Phone (+45) 9642 6545                E-mail:          CHRIsTIAN GRosEN RAsMUssEN
                              • Participation	in	the	Bioplastic	seminar	in	Randers.                       Mobile: (+45) 2462 3248                                                     Head of Design, Fritz Hansen A/S
                              • Participation	in	the	start-up	conference	in	the	innovation	network	       E-mail:
                                Innobyg	in	Kolding.                                                                                            CopENHAGEN oFFICE:                     ALEKsANDER AAGAARD
                              • Innovation	Cup	19	with	NJA	Møbler	A/S	and	Aalborg	University.             sVEND ERIK NIssEN                                                           Deputy Chairman, the regional
                              • Study	trip	to	Japan	with	students	from	Skive	Technical	College.           Strategic Development Manager        LARA JUHL JAKoBsEN                     council, Central Denmark Region
                              • Workshop	for	companies	–	Map	of	the	Future,	Aarhus.                       Phone: (+45) 9642 6548               Administrative coordinator
                                                                                                          Mobile: (+45) 4081 0431              Phone: (+45) : 3527 7594               pER THoMAs DAHL
            NOvEMBER 2010 • Contribution	to	“Managing	creative	business”,	CBS.	Case:	the	JOIN	            E-mail:   E-mail:                    Sector Manager, the Danish
                                  project                                                                                                                                             Construction Association
                              •   Contribution	to	JOIN	on	“Good	morning	design”	in	Vejle	with	the	        oVE ANDERsEN                         PhD student and post-doc
                                  Danish	Design	Centre                                                    Project Manager, research            partnership at CAMS/CBS                FLEMMING ANDERsEN
                              •   Materials	workshop	at	meeting	of	members	of	Midtjysk	and		              Phone: (+45) 9642 6547               VIBEKE VAD BAUNsGAARD                  Deputy Chairman,
                                  Østjysk	Snedkerlaug                                                     Mobile: (+45) 2445 4323              CHRIsTINA HJERRILD BoNDE               Industrigruppen 3F
                              •   Presentation	of	the	ULD	project	at	the	Innodoors	conference	in	         E-mail:          METTE VEDEL
                                  Aalborg                                                                                                                                             ANN ØsTERGAARD
                              •   Visit	by	Estonian	cluster                                               JoAN KNUDsEN                         PhD student and partnership with the   Rector, Skive Technical College
                              •   Materials	workshop	for	students	at	TEKO                                 Project Manager, user-driven         Danish Design School
                                                                                                          innovation                           TAU ULV LENsKJoLD                      ANNE METTE ZACHARIAsEN
            DECEMBER 2010     • Initiation	of	the	project	Retro-concepts                                  Phone: (+45) 4242 1243                                                      Rector, TEKO
                              • Network	on	user-driven	innovation	started	at	Mascot.                      E-mail:
                              • Project	Pit	Stop	–	knowledge	fuel	for	creative	companies	initiated.                                                                                   JØRGEN HØEGH
                                                                                                                                                                                      Consultant, the Danish
                                                                                                                                                                                      Technological Institute

                                                                                                                                                                                      ANNE LoUIsE soMMER
                                                                                                                                                                                      Rector, the Danish Design School

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