The evoluTion of Music Publishing
What projects are you most proud of? of two guys—Shaliek Rivers and Cashus
C.R.E.A.M.—who are lyric melody writers
errick Thompson is behind The Lupe Fiasco project is one I’m most
known as The Hitterzz. They have been
proud of because as far as being a true
some of the industry’s biggest signed to a boutique publishing company
artist—in terms of being innovative and
success stories. As Senior VP for called Primary Wave that took a chance
what he has to say—I believe he is one of
on my writers, and it is starting to pay off.
BMG Music Publishing, he was the top emcees. He’s so underrated, but I
They have had small successes already.
am proud to say I signed him when nobody
instrumental knew him.
They worked with Day 26 and just recorded
in developing a song with Nicole Scherzinger of the
Your company focuses on a unique niche, Pussycat Dolls. They have been working
BMG’s U.S. can you tell us about it. with a new indie artist named Britni Elise
urban music We just met with Peer Music about a joint
whose song “Hello” is getting major play at
stations in the Midwest, so I think it is going
department venture for a unique concept: a publishing
to break through eventually. The second
that became partnership to nurture and develop up-and-
is a new young producer named Remo
coming lyric and melody writers. Usually, the
a leader in The Hitmaker who produced the Nicole
producers or track guys get all the glory, but
record “Nobody Can Change Me.” She has
music publishing. Derrick’s artist lyric writers are equally important. Too many
been talking up the record on shows like
signings included Erykah Badu, times publishers only want writers with
Good Morning America and Ryan Seacrest,
money in the pipeline and songs on the radio.
Mobb Deep, Angie Stone, Xzibit, so hopefully, we should be hearing it as a
What role does your business play in single on radio soon.
Rhymefest, Keyshia Cole, Nelly, terms of new talent?
What’s next for you?
and Lupe Fiasco. His writer and
My company helps writers reach their full
producer signings included Grammy To inspire the next generation of lyric and
potential. For example, as part of the Peer
melody writers and help create timeless hits.
winner Manuel Seal (Mariah Carey, partnership, lyric melody writers would
be my main focus. I will be allowed to sign What are three of your favorite timeless
Usher), Chad Hugo (of the Neptunes), a few new ones and give them what I call hit songs?
and Harvey Mason Jr. mini- or baby-publishing deals. In addition
“Crazy In Love” hands down. “Hot in Herre”
to the advance, they would also get access
because no matter what summer is coming
Now Derrick has stepped out on his to writers that can help them establish their
along, you will hear it and it will still be
own to impact the business in a craft, so it’s like a mentoring program.
hot. And last but never least: “Don’t Stop
distinctly visionary way. For the Who are some of the writers you are ’til You Get Enough”—one of my all-time
working with? favorites!!
past year and a half, Derrick has
been focused on managing and I’m concentrating on three guys that » Contact Derrick Thompson
represent two entities. The first is a team email@example.com
developing writers. As a result, the
talent he manages is experiencing The Hitterzz are one
breakout success. of Derrick Thompson’s
newest success stories.
Additionally, his company is in talks
with Peer Music to set up a
publishing partnership that will
focus on discovering and developing
young songwriters just embarking
on their careers.
The Frequency sat down with
Derrick to get a peek at this
proven heavy hitter’s next
strategy for success.
FREquENCYNEWS.CoM JUNE/JULY 2010 13