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Wealth Funnel System Developmental

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					Title:
Wealth Funnel System & Developmental Performance Consultants: SEO

Word Count:
361

Summary:
I’m sure most of you have heard of PPC and Organic Search Engine
Marketing and Optimization. If you are anything like me you have probably
thought to yourself “I don’t have a clue what a Search Engine is let
alone what Search Engine Optimization is?”


Keywords:
Wealth Funnel System, SEO


Article Body:
Boynton Beach, FL – May 12, 2008

I’m sure most of you have heard of PPC and Organic Search Engine
Marketing and Optimization. If you are anything like me you have probably
thought to yourself “I don’t have a clue what a Search Engine is let
alone what Search Engine Optimization is?”

We, at Developmental Performance Consultants along with Derrick Harper’s
Wealth Funnel System of online marketing education experts, want to share
with you insights into the world of Search Engine Optimization and how
you can utilize this web 2.0 technology to get your products/services and
business more exposure on the world wide web.

A Search Engine is basically a program that searches documents for
specified keywords and returns a list of the documents where the keywords
were found.

Google, MSN, Yahoo, and Alta Vista are all search engines. A typical
search engine works like this: you type in the keyword(s) you are looking
for, the search engine goes to work finding the various possibilities,
then you are provided websites that have solutions for your inquiries.

Search Engine Optimization (SEO) is the process of improving the volume
and quality of traffic to a web site from search engines via Organic and
Pay Per Click (PPC) search results for targeted keywords.

Organic traffic to your website is FREE. PPC is just what it says; you
as the advertiser pay each time someone clicks on your ad.

Organic traffic represents about 80% of the Search Engine Marketing with
PPC accounting for 20%. Typically, Organic traffic is generated through
articles, press releases, and blogs that link the customer back to your
website but it takes some time before your site is ranked in the search
engines with this method. PPC marketing can be costly, sometimes up to
$150 for 1 sale, but the monetary rewards may come more quickly because
your website gets indexed immediately (in other words your ads show up
immediately).

Does it make more sense to generate FREE traffic and put your dollars to
work in other areas of your business? Or, will the ROI for PPC
advertising be worth the revenue you will generate from the immediate
traffic to your site?

You Decide!

				
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