Postal Address: Private Bag X4, Kyalami, 1684, South Africa
Tel: +27 (011) 468-2090 Fax: 086 667 7101
Contact Rose Ridgewell or e-mail: email@example.com
2008 Breeders’ Rate Card Valid from 01/01/08
South Africa’s Dog Directory is published by Animaltalk annually as an invaluable source of information on ownership of pedigree dogs. It
features over 100 breeds in full colour, articles on choosing a puppy, socializing, health topics and nutrition, training and breeding. Dog
Directory is for many the first step of an introduction into owning a dog. It also servers as a reference manual with contact details for
registered dog breeders, dog clubs and associations, boarding kennels, grooming parlors, veterinarians, rescue schemes and product
information. The Dog Directory is a comprehensive publication to be referred to over and over again.
It is an advertising platform where your message will receive invaluable exposure to be read by a truly targeted audience.
Circulation: 9 085 ABC Jan-Dec 06 Published: November 2008
The Southern African Dog Directory is distributed to Veterinarians, Boarding Kennels, Dog Clubs, Breed Associations (local and
International), Grooming Parlors and Animal Welfare organizations. Dog Directory is on sale at: CAN, News Agents, Supermarkets,
Veterinarians and Specialist retail outlets.
before 3 rd
Advertising Rates and Sizes (Rates include VAT)
F/C 20% Early bird 15% discount if paid 10% DISCOUNT IF Advert Size
Rand discount if paid by by 30 April 2008 paid by 30 May 2008 Millimetres
31 March 2008
Full pg - 4 Pics free. Max 200 words 3 980.00 3 184.00 3 383.00 3 582.00 180 x 245
1/2 pg - 2 Pics free. Max 150 words 2 400.00 1 920.00 2 040.00 2 160.00 180 x 121
1/4 pg - 1 Pic free. Max 50 words 1 400.00 1 120.00 1 190.00 1 260.00 88 x 121
1/8 pg - 1 Pics free. Max 20 words 725.00 580.00 616.25 652.50 88 x 59
Discount Structure: * Less 5% additional discount on Dog Directory adverts with no changes, repeated from 2008. NB: with each
advert, you receive a free Breed Finder Listing
NB: Breeder and Club adverts appear in the Breeders’ Gallery section of the Dog Directory and may not include details of other products
or businesses. Index & Commercial rates are available on request.
Deadlines schedule for 2008
Issue Bookings Material Published
2009 31 July 2008 15 August 2008 1 November 2008
Booking changes or cancellations: Notification of changes, cancellations or transfers of advertisements must be received by booking deadline, prior to publication date in writing.
Have your own advert made up by our studio for as little as R120. Make-up and layout charges for breeder adverts include the first hour of work. Thereafter
work on adverts will be charged at a minimum of R140 per hour. Author’s corrections will be charged at a minimum of R150.00. The following work will be
quoted for as it falls outside of standard pricing, deep etching, tints, scans special layout work, touch up work and photo manipulation. Supplying client’s
advert on CD; DVD or electronically (Hi-Res) will cost R200.
Technical Information – Digital Pre-Press (Technical queries to be addressed to firstname.lastname@example.org)
Advertising material will only be accepted in the following formats: * Adobe Acrobat PDF (X1a or version 1.3) * Freehand (versions 8 – MX) – do not
supply images as eps’s * Illustrator CS2 * Images must be JPG, TIFF,BPM or CMYK. Material can be sent via QUICKCUT or WEBSEND
All images must be a minimum of 300 dpi (high resolution).
No Corel Draw, MS Word, MS Powerpoint documents accepted *Do not use RGB or spot colours, only use CMYK * All text must be converted to curves
or supply screen and print fonts. * Please supply a printed proof, for reference purposes. * Supplied material may be supplied on CD-ROM or DVD
Standard conditions – Are available from Panorama Publications (Pty) Ltd offices, Tel: +27 11-468 2090 or via e-mail: email@example.com
PANORAMA PUBLICATIONS (Pty) Ltd
STANDARD CONDITIONS Reg No.: 930581407 VAT: 4580141150
All advertisements are accepted subject to the standard conditions of insertion set 9. In the absence of any other specified arrangement between the Publisher and
out below. the Buyer, payment in respect of the advertisement (including any associated
1. In these conditions: production, late copy and box number charges) is due in advance of publication
(a) ‘the Publisher’ means the publisher of the magazine (including any supplement except where the Publisher has agreed to allow credit to the Buyer, in which case
for which no charge is made to its recipient and which is published, whether the due time for payment shall be no later than on the due date:
regularly or occasionally, as part of, or in association with, the magazine) in or (a) If the Buyer is a recognised agency under the Joint Recognition Scheme of
with which the advertisement is to appear or has appeared; the Print Media South Africa Association, 45 days following that in which the
(b) ‘the Buyer’ means the person placing with the Publisher the order for the insertion advertisement appeared (so that, for example, payment for advertisements
of the advertisement, whether such person be the advertiser of the product or published in January 2007 would be due by 3pm on 15 March 2007); or
service promoted thereby or making the announcement therein (‘the Advertiser’) (b) in any other case, on the seventh day following the date of the publisher’s
or the Advertiser’s advertising agency or media buyer; invoice issued on or after the date on which the advertisement appeared. Full
(c) the ‘rate card’ means the Publisher’s rate card in effect for the time being and details of each remittance are to be supplied to the Publisher by the due time.
may include, among other matters, its scale of advertisement rates, technical Payment shall mean the receipt by the Publisher at its principal place of business
specifications, copy and cancellation deadlines and setting styles, and standard (or elsewhere as it may direct) of cash or a cheque or at its bank of moneys
conditions; and transferred electronically or through the clearing banks’ giro credit system. The
(d) an ‘advertisement’ means matter to be printed on the page, separately inserted Publisher reserves to itself a right to recharge the Buyer any charges it incurs
or reproduced as a copied cutting. resulting from the Buyers chosen method of payment.
2. The Buyer warrants that: 10. Although the Publisher makes every effort to render invoices in the ordinary
a) in relation to an advertisement the Buyer contracts with the Publisher as a course, payment for the advertisement shall be made as aforesaid whether or
principal notwithstanding that the Buyer may be acting directly or indirectly for the not the Buyer shall have
Advertiser as an advertising agent or media buyer or in some other representative (a) received the Publisher’s invoice or
capacity; (b) provided the Publisher with an order number at the time the advertisement was
b) the reproduction and/or publication of the advertisement by the Publisher booked.
as originally submitted or as amended pursuant to 1(c) will not breach any 11. The Buyer agrees to pay to the Publisher in respect of each advertisement for
contract or infringe or violate any copyright, trademark or any other personal or which payment is not made by the due time
proprietary right of any person or render the Publisher liable to any proceedings (a) the sum of R300.00 as an administration charge and
whatsoever; (b) interest on the amount paid late at the rate of 4% above the standard rate set by
c) any information supplied in connection with the advertisement is accurate, the Reserve Bank of South Africa accruing from day to day (including the day on
complete, true and permits the reproduction of the advertisement as a copied which payment was due) both before and after judgement. Any such additional
cutting; charge is payable within seven days following delivery of the Publisher’s invoice
d) in respect of any advertisement submitted for publication which contains the particularising it.
name or pictorial representation (photographic or otherwise) of any living person 12. It is the responsibility of the Buyer to check the correctness of the advertisement
and/or any part of any living person and/or any copy by which any living person (and of each insertion of the advertisement if more than one). Without prejudice
is or can be identified, the Buyer or the Advertiser has obtained the authority of to condition 6, the Publisher assumes no responsibility for the repetition of an
such living person to make use of such name, representation and/or copy; error in an advertisement ordered for more than one insertion unless notified
e) the Publisher shall be entitled to publish and republish and permit the reproduction immediately in writing, after the error occurs. Any other matter of complaint,
of the advertisement anywhere in the universe both in the magazine referred to claim or query (whether in relation to the advertisement or the invoice) must
in condition 1(a) and in any other magazine or other medium irrespective of the be raised with the Publisher in writing within seven days following (as the case
means of the magazines’ production or delivery and whether by or on newsprint may be) insertion of the advertisement or of the date on which it is claimed the
or any other medium; advertisement should have appeared or of the receipt by the Buyer of the invoice
f) the advertisement complies with the requirements of all relevant legislation giving rise to it. Without prejudice to the Publisher’s entitlement to be paid for the
(including subordinate legislation, the rules of statutorily recognised regulatory advertisement as published a sum representing a reasonable proportion of the
authorities and the law of South Africa); and charge agreed at the time the advertisement was booked, the Publisher’s liability
g) all advertising copy submitted to the Publisher is legal, decent, honest and is limited to a maximum at its option of giving a credit for its charge for the
truthful and complies with the South African Code of Advertising Practice and all advertisement or (in an appropriate instance) of publishing the advertisement for
other relevant codes under the general supervision of the Advertising Standards a second time without charge. Such complaint, claim or query shall not affect the
Authority. liability of the Buyer for payment by the due time of the Publisher’s charges for that
3. The Publisher may, without derogation from the warranties contained in and all other advertisements. Once any dispute in respect of any advertisement
condition 2, refuse or require to be amended any artwork, materials and copy for, has been resolved, payment (defined as in condition 9) for that advertisement
or relating to, an advertisement so as will, if the original due date has then already passed, be due within three working
a) to comply with the legal or moral obligations placed on the Publisher or the Buyer days.
or the Advertiser; or 13. While all reasonable endeavours will be made as soon as possible after receipt
b) to avoid infringing on a third party’s right, the South African Code of Advertising by the Publisher to forward to the Buyer or as it may direct any replies to box
Practice and all other codes under the general supervision of the Advertising numbers, the Publisher accepts no liability in respect of any loss or damage
Standards Authority or the production and quality specifications stipulated or alleged to have arisen through delay in forwarding or omitting to forward such
referred to in the rate card. replies.
4. The Publisher has the right at its discretion to decline to publish, or to omit, 14. The Buyer will indemnify the Publisher and agrees to keep it indemnified against
suspend or change the position of, any advertisement otherwise accepted for all claims, costs, proceedings, demands, losses, damages, expenses or liability
insertion. However, the Publisher will use reasonable efforts to comply with whatsoever arising directly or reasonably foreseeable as a result of any breach or
the wishes of the Buyer although it does not warrant the date of insertion, the non-performance of any of the representations, warranties or other terms herein
wording, or the quality of the colour or mono reproduction of the advertisement. contained or implied by law.
5. The Publisher will not be liable for any loss of copy, artwork, photographs or other 15. The placing of an order for the insertion of an advertisement shall amount to an
materials, which the Buyer warrants that it has retained in sufficient quality and acceptance of these conditions and any conditions stipulated on an order form or
quantity for whatever purpose. elsewhere by the Buyer shall be void insofar as they are inconsistent with these
6. Where the Buyer is the Advertiser’s agency, the Buyer warrants that it is authorised conditions.
by the Advertiser to place the advertisement with the Publisher and the Buyer 16. No waiver or indulgence by the Publisher shall be effective save in relation to the
will indemnify the Publisher against any claim made by the Advertiser against the matter in respect of which it was specifically given.
Publisher arising from the publication thereof. 17. These conditions shall apply to each contract for the insertion of an advertisement
7. The Publisher shall have the right to change its scale of advertisement rates at together with such additional relevant conditions as are set out elsewhere in the
any time. Publisher’s rate card and in the event of any variations or inconsistency between
8. The Publisher shall not be bound by a stop order or cancellation or transfer of the these conditions and such other conditions, these conditions shall prevail.
advertisement unless it meets the requirements specified on the rate card, and 18. For your protection, calls to and from the Publisher may be recorded.
any such instruction otherwise than prior to the deadline therefore shall not (even 19. The contract which incorporates these conditions shall be construed under and
though it be followed by the Publisher) affect the Buyer’s liability for payment for governed by the law of South Africa and the parties hereby irrevocably agree
the advertisement. The Publisher may treat as a cancellation the fact that the that the courts of South Africa shall have exclusive jurisdiction to resolve any
Buyer is deemed unable to pay its debts within the meaning of the Insolvency Act controversy or claim of whatever nature arising out of, or in relation to, this
or is otherwise in breach of any of these conditions. contract or breach thereof.
Tel: +27 11-468 2090; Fax: +27 11-468 2091; E-mail: firstname.lastname@example.org