Deodorants Market Research Report
Document Sample


Deodorants: Market Research Report
Phone: +44 20 8123 2220
Fax: +44 207 900 3970
office@marketpublishers.com
http://marketpublishers.com
Phone: +44 20 8123 2220
http://marketpublishers.com
Deodorants: Market Research Report
Global Industry Analysts, Inc
Date: April 1, 2012
Pages: 388
Price: US$ 4,200.00
ID: D24691EF660EN
This report analyzes the worldwide markets for Deodorants in US$ Million by the following Product
Segments: Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels and Wipes). The report provides separate comprehensive analytics for the US, Canada,
Japan, Europe, Asia-Pacific, Middle East, Latin America, and Rest of World. Annual estimates and
forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for
these markets. The report profiles 156 companies including many key and niche players such as Beiersdorf
AG, Church & Dwight Co., Inc., Colgate-Palmolive Company, Henkel AG & Co., KGaA, Kao Corporation,
Lion Corporation, Procter & Gamble Company, Revlon Incorporated, and The Unilever Group. Market data
and analytics are derived from primary and secondary research. Company profiles are primarily based
upon search engine sources in the public domain.
Table of Content
I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Stick & Solid Deodorants
Spray Deodorants
Aerosol Sprays
Non-Aerosol Sprays
Squeeze-Bottle Sprays
Roll-On Deodorants
Other Deodorants
II. EXECUTIVE SUMMARY
1.MARKET SNAPSHOTS
World Deodorants Market at a Glance (All figures are 2012 estimates & CAGR is for the period 2009-2017)
2.CURRENT AND FUTURE ANALYSIS
Analysis by Geographic Region
Analysis by Product Segment
3.TRENDS AND ISSUES
Increase in Male Grooming Spurs Growth in Deodorants Sales
Advanced Markets Witness Maturity
Natural Products Drive Growth
Deodorants: Market Research Report 2
Phone: +44 20 8123 2220
http://marketpublishers.com
High-Performance Deodorants Experience Increased Demand
Technologically Advanced Products - Bails Out Market Maturity
Younger Populace -The Energizer for Deodorants
Deodorants Move Away from Unisex Brands
4.DEODORANTS/ANTIPERSPIRANTS: A MARKET OVERVIEW
Deodorants/Antiperspirants: Image Builders
Competitive Scenario
Table 1: Leading Players in the Global Deodorant Market (2010): Percentage Breakdown of Dollar Sales
for Unilever, Procter and Gamble, Beiersdorf, and Others (includes corresponding Graph/Chart)
Leading Players & Brands in Global Deodorants Market
The Consumer Decides
Table 2: Percentage Share Breakdown of Consumer Preferences for a Deodorant Purchase (includes
corresponding Graph/Chart)
Promotion: The Path to Success
Gender Based Products Sell Better
Developing Markets: Key Thrust Areas
Usage Patterns
Table 3: Usage Pattern of Deodorant Formats Among Men & Women (In Percentage) (includes
corresponding Graph/Chart)
5.PRODUCT OVERVIEW
Sweating: A Mechanism to Control Body Temperature
Deodorants: An Indispensable Aspect of Life
A Fact Profile
Common Ingredients in Deodorants
A Brief on Triclosan – A Major Ingredient
Triclosan Benefits
Health Hazards Associated with Triclosan
Antiperspirants
Antiperspirants Vs Deodorants
Constituents of Deodorants
Ingredients of Antiperspirants
Side Effects
Combination of Deodorant and Antiperspirant
Other Alternatives to Combat Odors
Categorization of Deodorants/Antiperspirants
Sticks and Solids
Roll-Ons
Crystal Deodorant Stones
Mode of Application
Manufacturing Process
Aerosol Sprays
Non - Aerosol Sprays
Squeeze - Bottle Sprays
Other Types of Formulations
Creams
Deodorant Wipes
Powders
Pads and Dab-On Applicators
Crystals and Electrical Devices
6.THE IMPORTANCE OF MARKETING STRATEGIES
Deodorants: Market Research Report 3
Phone: +44 20 8123 2220
http://marketpublishers.com
Advertising: Clinches the Deal
Product Promotion is Vital
Deodorant Promotions through Websites
Deodorants Amid Controversies!!
Packaging Enhances the Appearance
Strategy to Boost Deodorant Sales
7.CHANNELS OF DISTRIBUTION
Supermarkets
Independent and Chain Drug Stores
Mass-Merchandisers
8.PRODUCT INTRODUCTIONS/INNOVATIONS
Nivea Introduces Nivea for Men Cool Kick Deodorant for Men
Reebok Unveils Sporty Deodorants for Men and Women
Future Group Forays into Grooming Category
Colgate-Palmolive Introduces Antiperspirant Deodorants
CavinKare Introduces Hi 5 Deodorants
Nivea Introduces ‘Pearl & Beauty' Deodorant
Nike Introduces Perfumes and Deodorants
L’Oréal Introduces New Garnier Deodorants Range
Sure® Introduces New Deodorants and Antiperspirants
Lion Corporation Introduces New Line of Deodorants
Gillette Unveils New Line of Innovative Grooming Solutions
Old Spice Introduces New Collection of Body Deodorant Sprays
Symrise Introduces New Deodorant with SymDeo B125 Ingredient
Unilever Introduces Dove Men + Care in Italy
Tom's of Maine Launches New Deodorant
Elder Health Care and VLCC Personal Care Launch Fuel for Men Deodorant Body Spray
Nivea Rolls Out Silver Protect Deodorant
9.PRODUCT INTRODUCTIONS/INNOVATIONS – A HISTORIC PERSPECTIVE BUILDER
Kao Corporation to Improve and Reintroduce Bioré® Series for Men
Lion Corporation to Release Enhanced Kaori to Deodorant no Soflan
CavinKare Enters Deodorant Segment for Men
Unilever to Introduce Unique Deodorant
Lynx Launches New Lynx Bullet Deodorant
Unilever Introduces Cream Deodorant
AVON Introduces PROVibe Spray
Premier Brands of America Launches New Deodorants for Men
Godrej Consumer Products Unveiled Cinthol Deodorant Spray
NIVEA Launches New Energy Fresh Deodorant
Porsche Design Unveils New Fragrance Line
Sure For Women Introduces Skin Care Anti-perspirant Range
Sure for Women Introduces Unique Design for Smoother Roll on
L'Oreal to Ink Deal with Airness to Introduce Deodorants and Fragrances
Menezes Cosmetics India Introduces Insignia
Colgate-Palmolive to Capitalize on New Launches
Klima Introduces New Deodorant
Tom's of Maine Launches Sensitive Care Deodorant
Procter & Gamble Introduces Clinically Proven Deodorant
Deodorants: Market Research Report 4
Phone: +44 20 8123 2220
http://marketpublishers.com
Unilever Introduces a New Improved Line of AXE Bodysprays
Tom’s of Maine Introduces New Long Lasting Natural Deodorant
Zion Health Launches the First Global Clay-Based Deodorant
JK Ansell’s Kamasutra Brand Forays into Personal Care Market
RPC Introduces Cost Effective Packaging for Deodorants
10.RECENT INDUSTRY ACTIVITY
Helen of Troy Acquires Pert Plus and Sure Brands
Unilever Snaps Up Personal Care and European Laundry Business of Sara Lee
Procter & Gamble Acquires Zirh Male Grooming Brand
Wipro Acquires Yardley
CavinKare Forges an Alliance with Coty
ITC to Expand Product Range
Unilever to Create Personal Care Business Unit
11.STRATEGIC CORPORATE DEVELOPMENTS – A HISTORIC PERSPECTIVE BUILDER
KCM Brands Takes Over Tussy Antiperspirants and Deodorants
Alberto Culver Acquires Noxzema
GenTek Divests Reheis to Summit Research Labs
Unilever Philippines to Increase Exports
VVF Takes Over Teo Corp
Fabergé Limited Acquires Unilever’s FABERGÉ Brand
Selective Beauty to Start Manufacturing Operations in India
Unilever to Commence Deodorants Production at New Manila Plant
Colgate Concludes Acquisition of Tom’s of Maine
Henkel’s Dial Corporation Acquires Deodorant Brands from Gillette
Innovative Brands Takes Over Sure® Brand
12.FOCUS ON SELECT GLOBAL PLAYERS
Beiersdorf AG (Germany)
Church & Dwight Co., Inc. (US)
Colgate-Palmolive Company (US)
Henkel AG & Co., KGaA (Germany)
Kao Corporation (Japan)
Lion Corporation (Japan)
Procter & Gamble Company (US)
Revlon Incorporated (US)
The Unilever Group (US)
13.GLOBAL MARKET PERSPECTIVE
Table 4: World Recent Past, Current and Future Analysis for Deodorants by Geographic Region – US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World
Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart)
Table 5: World Historic Review for Deodorants by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding
Graph/Chart)
Table 6: World 15-Year Perspective for Deodorants by Geographic Region – Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America
and Rest of World Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart)
Deodorants: Market Research Report 5
Phone: +44 20 8123 2220
http://marketpublishers.com
Table 7: World Recent Past, Current and Future Analysis for Stick & Solid Deodorants by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest
of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart)
Table 8: World Historic Review for Stick & Solid Deodorants by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 9: World 15-Year Perspective for Stick & Solid Deodorants by Geographic Region – Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
Latin America and Rest of World Markets for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart)
Table 10: World Recent Past, Current and Future Analysis for Spray Deodorants by Geographic Region –
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World
Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart)
Table 11: World Historic Review for Spray Deodorants by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 12: World 15-Year Perspective for Spray Deodorants by Geographic Region – Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
Latin America and Rest of World Markets for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart)
Table 13: World Recent Past, Current and Future Analysis for Roll-On Deodorants, by Geographic Region
– US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart)
Table 14: World Historic Review for Roll-On Deodorants by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 15: World 15-Year Perspective for Roll-On Deodorants by Geographic Region – Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
Latin America and Rest of World Markets for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart)
Table 16: World Recent Past, Current and Future Analysis for Other Deodorants (Creams, Gels and
Wipes) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million
for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 17: World Historic Review for Other Deodorants (Creams, Gels and Wipes) by Geographic Region
– US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart)
Table 18: World 15-Year Perspective for Other Deodorants (Creams, Gels and Wipes) by Geographic
Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, Latin America and Rest of World Markets for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart)
III. MARKET
1.THE UNITED STATES
A. Market Analysis
Overview
Deodorants: Market Research Report 6
Phone: +44 20 8123 2220
http://marketpublishers.com
Trends and Issues
Demographics – Key to Marketing Strategies
Targeting Young Male Consumers
Value Addition-The Key to Success in Matured Markets
Health-Conscious Consumers - A Niche Market
Manufacturer Brands on the Rise
Multi-Functionality-A New Wave
Natural Ingredients Emerge as Favorites
Competitive Analysis
Table 19: Leading Players in the US Deodorant Market (2010): Percentage Breakdown of Dollar Sales for
Procter and Gamble, Unilever, Colgate Palmolive, Dial Corp, Lever Brothers, Revlon, Church and Dwight
and Others (includes corresponding Graph/Chart)
Leading Deodorant Brands
Table 20: Leading Brands in the US Deodorant Market (2010): Percentage Breakdown of Dollar Sales for
Degree, Old Spice High Endurance, Secret, Old Spice Red Zone, Secret Clinical Strength, Dove, Mennen
Speed Stick, Ban, Axe Dry, Mitchum, and Others (includes corresponding Graph/Chart)
Distribution Channel & Trade Statistics
Distribution Channels
Table 21: US Deodorants Market (2011): Percentage Breakdown of Value and Volume Sales# by
Distribution Channel for Supermarkets, Drugstores and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 22: US Recent Past, Current & Future Analysis for Deodorants by Product Segment – Stick & Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes)
Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart)
Table 23: US Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 24: US 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown of Dollar
Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart)
2.CANADA
Market Analytics
Table 25: Canadian Recent Past, Current and Future Analysis for Deodorants by Product Segment – Stick
& Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels and
Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart)
Table 26: Canadian Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 27: Canadian 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown of
Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart)
3.JAPAN
A. Market Analysis
Deodorants Market – An Overview
Market for Personal Care and Beauty Products Witnesses Decline
B. Market Analytics
Table 28: Japanese Recent Past, Current & Future Analysis for Deodorants by Product Segment – Stick &
Deodorants: Market Research Report 7
Phone: +44 20 8123 2220
http://marketpublishers.com
Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels &Wipes)
Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart)
Table 29: Japanese Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 30: Japanese 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown of
Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart)
4.EUROPE
A. Market Analysis
Market Snapshots
Trends and Issues
New Delivery Formats Drive Deodorant Demand
Deodorant Manufacturers Turn ‘Cosmetic’
Skin & Fabric Care – New Focus Areas for Manufacturers
Natural Ingredients Find Favor Over Synthetic
Roll-On Usage in Europe
Market Drivers
Skin-friendly
Convenience
Natural Ingredients
Fragrance & Odor Protection
Top 5 Deodorant Brands in Europe (2011)
Table 31: European Deodorants Market (2011): Average Deodorant Usage Per Week for Aerosol/ Spray
and Contact Formats by Country s (includes corresponding Graph/Chart)
Table 32: European Deodorants Market (2011): Population Using Deodorants (%) and Frequency of
Deodorant Usage/User (includes corresponding Graph/Chart)
Regulation on Antimicrobial Usage in the European Union
Antimicrobial Agents and % Concentration in Personal Care Formulations
B. Market Analytics
Table 33: European Recent Past, Current and Future Analysis for Deodorants by Geographic Region –
France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 34: European Historic Review for Deodorants by Geographic Region – France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
Table 35: European Recent Past, Current & Future Analysis for Deodorants by Product Segment – Stick &
Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart)
Table 36: European Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 37: European 15-Year Perspective for Deodorants by Geographic Region – Percentage Breakdown
of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart)
Table 38: European 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown of
Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart)
4a.FRANCE
Deodorants: Market Research Report 8
Phone: +44 20 8123 2220
http://marketpublishers.com
A. Market Analysis
Statistical Data
Demographic Factors
Table 39: French Market for Deodorants & Body Spray (2011): Percentage Share by Gender (Women and
Men) based on Value Sales (in Euro Million) (includes corresponding Graph/Chart)
Table 40: French Market for Deodorants (2011): Percentage Breakdown of Usage among Young Women
by Category-Spray, Stick, Roll-on and Cream (includes corresponding Graph/Chart)
Competitive Analysis – A Historic Review
Table 41: French Market for Men’s Deodorants (2005): Percentage Share Breakdown of Volume Sales
by Leading Brands-Axe (Lever Faberge/ Unilever), Brut (Lever Faberge/ Unilever), Mennen, Adidas
(Coty/Reckitt Benckiser), Printil Narta (LaScad/L'Oreal), Nivea (Beiersdorf), Rexona (Lever Faberge/
Unilever), Gillette and Others (includes corresponding Graph/Chart)
Deodorant Types
Table 42: French Market for Aerosol Deodorants (2005): Percentage Breakdown of Volume Sales by
Major Brands- Brut, Adidas, Printil Narta, Nivea, Rexona, Mennen, Gillette, Private Label and Others
(includes corresponding Graph/Chart)
Table 43: French Market for Male Stick Deodorants (2004): Percentage Share Breakdown of Volume
Sales by Major Brands- Mennen, Williams, Gillette, Brut, Axe and Others (includes corresponding
Graph/Chart)
Table 44: French Market for Male Roll-On Deodorants (2005): Percentage Share Breakdown of Volume
Sales by Major Brands- Nivea, Rexona, Narta, Axe, Williams, Ushuaia and Others (includes corresponding
Graph/Chart)
B. Market Analytics
Table 45: French Recent Past, Current & Future Analysis for Deodorants by Product Segment – Stick &
Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart)
Table 46: French Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 47: French 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown of
Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart)
4b.GERMANY
A. Market Analysis
Market Overview
Distribution Channels
Table 48: German Market for Deodorants (2011): Percentage Share Breakdown of Sales by Distribution
Channels - Drugstores, Supermarkets and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 49: German Recent Past, Current and Future Analysis for Deodorants by Product Segment – Stick
& Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels and
Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart)
Table 50: German Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 51: German 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown of
Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart)
4c.ITALY
A. Market Analysis
Table 52: Deodorants Market in Italy (2010): Percentage Share Breakdown by Segments- Neutral, Men's,
Deodorants: Market Research Report 9
Phone: +44 20 8123 2220
http://marketpublishers.com
Perfumed and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 53: Italian Recent Past, Current & Future Analysis for Deodorants by Product Segment – Stick &
Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart)
Table 54: Italian Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 55: Italian 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown of
Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart)
4d.THE UNITED KINGDOM
A. Market Analysis
Overview
User Demographics
Table 56: UK Market for Deodorants (2011): Percentage Breakdown of Usage by Gender- Female, Male
and Unisex (includes corresponding Graph/Chart)
Competitive Analysis in Recent Past
Table 57: Leading Players in the UK Deodorant Market (2008): Percentage Breakdown of Dollar Sales for
Unilever, Colgate, Henkel, Beiersdorf, Revlon, and Others (includes corresponding Graph/Chart)
Table 58: UK Deodorants Market (2006): Percentage Breakdown of Value Sales by Leading Brands for
Sure 24hr Intensive, Sure for Men Intensive, Dove Moisturizing Cream, Soft & Gentle, Vaseline Intensive
Care, Lynx Dry and Others (includes corresponding Graph/Chart)
Table 59: UK Market for Aerosol Deodorants (2005): Percentage Breakdown of Value Sales by Major
Brands- Sure, Soft & Gentle, Natrel Plus, Dove Cream, Vaseline Intensive Care, Impulse, Right Guard,
Arrid and Others (includes corresponding Graph/Chart)
Table 60: UK Market for Aerosol Deodorants 2005): Percentage Breakdown of Volume Sales by Leading
Brands- Sure, Soft & Gentle, Dove Cream, Natrel Plus, Vaseline Intensive Care, Impulse, Right Guard and
Arrid (includes corresponding Graph/Chart)
Rising Concerns about Harmful Effect of Deodorants
Moving Away from Unisex Products
Focus on Value-Added Products
B. Market Analytics
Table 61: UK Recent Past, Current and Future Analysis for Deodorants by Product Segment – Stick &
Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels and
Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart)
Table 62: UK Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 63: UK 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown of Dollar
Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart)
4e.SPAIN
A. Market Analysis
Overview
Competitive Analysis
Table 64: Leading Brands in the Spanish Deodorant Market (2008): Percentage Breakdown of Dollar
Sales for Sanex, Axe, Rexona, Nivea, Dove, and Other (includes corresponding Graph/Chart)
B. Market Analytics
Table 65: Spanish Recent Past, Current and Future Analysis for Deodorants by Product Segment – Stick
& Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Deodorants: Market Research Report 10
Phone: +44 20 8123 2220
http://marketpublishers.com
Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart)
Table 66: Spanish Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 67: Spanish 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown of
Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart)
4f.RUSSIA
A. Market Analysis
Deodorants Market in Russia – An Overview
Local Manufacturers Counter Dominance of Foreign Products
Young Consumers – A Key Target Group
Men’s Deodorant Sales Gather Pace
Competitive Scenario
Table 68: Russian Deodorants Market (2006): Percentage Breakdown of Value Sales by Leading Brands
for Rexona, Fa, Nivea, Gillette, Secret, Lady Speed Stick and Others (includes corresponding Graph/Chart)
Deodorant Demographics
Table 69: Daily Usage of Deodorants in Russia: Percentage Usage by Gender – Men and Women
B. Market Analytics
Table 70: Russian Recent Past, Current & Future Analysis for Deodorants by Product Segment – Stick &
Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and
Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart)
Table 71: Russian Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 72: Russian 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown of
Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants
(Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart)
4g.REST OF EUROPE
A. Market Analysis
A Regional Perspective
Hungary
Turkey
B. Market Analytics
Table 73: Rest of Europe Recent Past, Current & Future Analysis for Deodorants by Product Segment –
Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels,
and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart)
Table 74: Rest of Europe Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 75: Rest of Europe 15-Year Perspective for Deodorants by Product Segment – Percentage
Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and
Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (include
corresponding Graph/Chart)
5.ASIA-PACIFIC
A. Market Analysis
A Regional Perspective
Deodorants: Market Research Report 11
Phone: +44 20 8123 2220
http://marketpublishers.com
Australia
China
India
B. Market Analytics
Table 76: Asia-Pacific Recent Past, Current and Future Analysis for Deodorants by Product Segment –
Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels,
and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart)
Table 77: Asia-Pacific Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 78: Asia-Pacific 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown
of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants (Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart)
6.THE MIDDLE EAST
Market Analysis
Table 79: Middle East Recent Past, Current and Future Analysis for Deodorants by Product Segment –
Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels,
and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart)
Table 80: Middle East Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 81: Middle East 15-Year Perspective for Deodorants by Product Segment – Percentage Breakdown
of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants (Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart)
7.LATIN AMERICA
A. Market Analysis
A Regional Perspective
Brazil
Table 82: Brazilian Market for Deodorants (2011): Percentage Breakdown by Format- Spray, Roll-On,
Cream, Aerosol, Stick and Others (includes corresponding Graph/Chart)
Mexico
B. Market Analytics
Table 83: Latin American Recent Past, Current and Future Analysis for Deodorants by Product Segment –
Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels,
and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart)
Table 84: Latin American Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 85: Latin American 15-Year Perspective for Deodorants by Product Segment – Percentage
Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and
Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart)
Deodorants: Market Research Report 12
Phone: +44 20 8123 2220
http://marketpublishers.com
8.REST OF WORLD
Market Analysis
Table 86: Rest of World Recent Past, Current & Future Analysis for Deodorants by Product Segment –
Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels,
and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart)
Table 87: Rest of World Historic Review for Deodorants by Product Segment – Stick & Solid Deodorants,
Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart)
Table 88: Rest of World 15-Year Perspective for Deodorants by Product Segment – Percentage
Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and
Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart)
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 156 (including Divisions/Subsidiaries - 204)
Region/CountryPlayers
The United States
Canada
Japan
Europe
France
Germany
The United Kingdom
Italy
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Latin America
Africa
Middle East
Deodorants: Market Research Report 13
Phone: +44 20 8123 2220
http://marketpublishers.com
I would like to order:
Product name: Deodorants: Market Research Report
Product link: http://marketpublishers.com/r/D24691EF660EN.html
Product ID: D24691EF660EN
Price: US$ 4,200.00 (Single User License / Electronic Delivery)
If you want to order Corporate License or Hard Copy, please, contact our Customer Service: office@marketpublishers.com
Payment
To pay by Credit Card (Visa, MasterCard, American Express, PayPal), please, click 'BUY NOW' button
on product page http://marketpublishers.com/r/D24691EF660EN.html
To pay by Wire Transfer, please, fill in your contact details in the form below:
First name:
Last name:
E-mail:
Company:
Address:
City:
Zip/Post Code:
Country:
Tel:
Fax:
Your message:
* All fields are required
Customer Signature _______________________________________
Please, note that by ordering from MarketPublisher.com you are agreeing to our Terms & Conditions at
http://marketpublishers.com/docs/terms_conditions.html
To place an order via fax simply print this form, fill in the information below
and fax the completed form to +44 20 7900 3970
Powered by TCPDF (www.tcpdf.org)
Get documents about "