f e b r u a ry 2 0 0 9
TWIN CITY QUARTER
FEATURE PAGE 8
OUT OF OUR MINDS
PAVES THE WAY
PROFILE PAGE 4
WHAT TO DO
Page 2 February 5, 2009
WHY YOU SHOULD
CARE ABOUT DOWNTOWN By Jason Thiel
Published monthly by the Niche
Publications Department of the
418 N. Marshall St.
Downtown Winston-Salem Partnership President Winston-Salem, NC 27101
I am encouraged on a daily basis by the other tremendous cultural resources Fax 336-727-7485
the number of people who care about this such as the Stevens Center, the Millennium
city and volunteer their time, resources and Center, and the soon to be completed
funds to help downtown Winston-Salem Downtown Center for the Arts, you must Editor
become a more vibrant place. However, it admit that downtown is the center for cul- Tammy Holoman
should come as no surprise that there are tural expression in our great city.
those who question the impor- " The strength of downtown Layout and Design
tance and necessity of con- cultural, entertainment and liv- Karen E. Liparulo
tinuing to work toward improv- ing options is becoming a major
ing our downtown. During component of attracting talented
such occasions I try to quickly and skilled employees, and com- Cover Design
provide some meaningful panies which bring jobs to our Kyle T. Webster Illustration
points that might change the region. Increasingly, studies are
opinion of those who have this showing that a strong downtown Advertising Account Executives
negativity. I am providing the economy is a prerequisite to the
following talking points that you overall economy of the region.
may find helpful in your own " High-density develop- 336-727-7494
encounters with people who ment such as office towers and James Hastings
do not support downtown: Jason Thiel residential condos in downtown 336-727-7403
" The history of our city DWSP PRESIDENT Winston-Salem are valued and
(Winston and Salem) was thus offer significant tax-revenue
formed in our downtown. In a benefits to our city and county. Downtown: The Heart of
nation that has been dominated by subur- These new buildings are built with most of Winston-Salem is produced by
ban development over the past 50 years, the critical infrastructure already in place the Niche Publications Department
downtown Winston-Salem features extraor- and do not require new service facilities to
of the Winston-Salem Journal in
dinary design and architecture. Our sky- be built such as libraries and fire stations.
line is featured in countless television and These points are simply stated in this association with the Downtown
advertising visuals because most people opinion column as general points and Winston-Salem Partnership.
inherently take pride in the features that should not be confused with more in-depth
make Winston-Salem unique. academic or journalistic coverage (there Rence Callahan, Chairman
" Although Winston-Salem’s cultural are a plethora of academic journal and Jason Thiel, President
resources are strong throughout the city, newspaper articles written across the nation
it is downtown where they co-mingle debating these important issues).
Justin Gomez, Director of
in a cauldron of creativity such as the If you are interested in downtown and Marketing and Operations
Downtown Arts District, where First Friday our efforts, please consider attending our Mary Charlotte Hinkle, Project
Gallery Hops and Summer on Trade have Annual Meeting on Feb. 12 at 7:30 a.m. Manager
brought countless people from all over the at the Embassy Suites Grand Pavilion in 305 W. Fourth St., Suite 2-E
region together in cultural exchange. With downtown Winston-Salem.
Winston-Salem, NC 27101
Downtown: The Heart of Winston-
Salem is published monthly and
copies are distributed throughout the
downtown area in select racks and
boxes, ZIP zoned into the Winston-
Salem Journal, direct mailed to
Winston-Salem Partnership members,
and inserted into The Chronicle.
February 5, 2009 Page 3
Page 4 February 5, 2009
I’M DOWN when it comes to creative endeavors, out of
our minds puts Winston-Salem on the map
By Monica Young
Special Sections Writer
giant pencil hangs from Welcome to Out of Our Minds, a 25-
one corner of the brightly year-old visual communications company,
painted entrance of Out of where nothing is taken seriously but their
Our Minds Animation Studio work. Out of Our Minds’ work with digital
on West Fourth Street. An animation led to meshing marketing and
equally enormous paintbrush is suspended entertainment long before experiential mar-
in a silver hoop. A strand of purple lights keting became a trend.
winds around the ceiling. A mannequin who “We just keep trying new things. We’re
has seen many years is dressed in a quirky not ahead of the curve. We just wait for the
costume in the corner while legs adorned curve to catch up. For example, we first
in purple-and-black-striped tights and black started with digital animation 10 years ago,”
buckled shoes poke out of the fireplace, as says company founder John Cernak.
if a witch was just given her final farewell. “Anything art-related, we do,” says
Out of Our Minds’ upcoming fea-
ture, The Magistical, is a fairy tale
about a boy with glasses as large
as his courage to save people.
Image courtesy of Out of Our Minds
February 5, 2009 Page 5
Photos courtesy of Out of Our Minds
animation supervisor Danny
Ironically, the forward-
thinking Out of Our Minds
is housed in a 1927 down-
town building. Major electrical
updates have been added four
times to allow Out of Our Minds
to keep up with the technol- Out of Our Minds employees Danny Oakley (right) and Matt
ogy necessary to create their
I wish everyone would realize art. They have become adept
at creating 15-second clips for
Thurber keep up with the technology necessary to create
the buck does need to stop here. corporate marketing and longer
pieces such as their recently
voice for the film. Through local
networking, the connection to
They proved their own point
by spending 90 percent of their
completed movie, a fantasy Holder, whose voice is easily budget for the movie in the
If we don’t keep our money here, fairy tale called The Magistical.
Four years ago Out of
recognizable, was made.
Cernak is passionate about
Winston-Salem area. As they
create animation for corporate
Our Minds was tapped to
downtown will disappear again. create the animation for The
downtown businesses courting
and winning local support.
clients that include medical
shorts detailing the path taken
Magistical. The studio labored “Sometimes companies by robotic medical equipment
JOHN CERNAK to bring a story of a boy with
glasses as large as his cour-
don’t seem to realize that the
budgets they spend in New
inside bodies to catchy, clever
ads for NASCAR, the Dixie
age to save people in a world York could be spent right Classic Fair and winemakers,
teeming with dragons and evil here in Winston-Salem. I wish Out of Our Mind’s work show-
forces. The art is as vivid as everyone would realize the cases a depth that ranges
the story line, narrated by Tony buck does need to stop here. from silly to serious, colorful to
Award-winner Geoffrey Holder If we don’t keep our money mature, yet always creative.
of Charlie and the Chocolate here, downtown will disappear “What we do has been
Factory fame. again,” says Cernak. done for a million years. We
Holder’s association with the He cites a study that create for the audience. We
movie, which is in the hands showed that the major- always focus on the story line,
of people marketing the film, ity of companies associated whether it is for 15 seconds or
proves Cernak’s theory that with creative entertainment 90 minutes,” says Cernak.
everything a company needs in California only have four
to be successful can be found or fewer employees. Out of To see Out of Our Minds
in Winston-Salem. Cernak says Our Minds Animation Studio firsthand, visit www.outofour
that they needed a celebrity employs 11 full-time workers. mindsstudios.com.
Page 6 February 5, 2009
February 5, 2009 Page 7
Page 8 Page 9
Twin City Quarter offers convenience for
By Michael Huie
Special Sections Writer
travelers and competition with other markets
he Marriott and Ron Stephens, the director of the three main properties, the area
marketing for the Twin City Quarter, offers a variety of businesses and
Hilton hotel brands says the name allows the three restaurants. The Twin City Quarter
are competitors in main businesses to work as one. also includes restaurants WS/Prime Executive
most markets, but in Embassy Suites, the Marriott and the and The Grille, along with Starbucks
convention center share one sales Coffee, Silk Road Salon and Spa,
Winston-Salem they work staff as well as one housekeeping and the event planners Weddings in
paring of plates
hand-in-hand. and one culinary team. the Quarter. for a recent lun-
The Marriott Winston- “Twin City Quarter was designed Stephens says that the alliance cheon.
Salem, the Embassy Suites originally as a marketing umbrella to between the three main businesses
bring together three brands. It has is a convenience for meeting plan-
Hotel (which is owned by developed into more of a geographic ners and business travelers. Booking
Hilton) and the Benton area rather than just an event in the
Convention Center make three buildings,” past meant work-
Stephens said. “It “Twin City Quarter was ing with three
up a three-block area of does sort of create different staffs.
downtown known as the the feeling of a neigh- designed originally as a Today, calls for the playing field when we’re dealing with
Twin City Quarter. It’s a borhood, an area. It two hotels and big products like [Greensboro’s]
moniker that boasts coop- reminds one obvi- marketing umbrella to bring the convention Koury Convention Center or the new
ously of the French center are handled convention complex in Raleigh,” he
eration between the three Quarter [in New together three brands. It has through one sales said.
businesses and a market- Orleans], but it is a office. The Twin City Quarter’s sales staff
ing brand that means con- geographic destina- developed into more of a “Now we are also stresses its proximity to down-
tion.” a one-stop shop, town Winston-Salem in its marketing
venience for the business Noble Investment geographic area rather than “Stephens said. efforts. Its Web site [twincityquarter.
traveler. Group purchased “It’s still three dif- com] lists other downtown restau-
the old Adam’s Mark just three buildings.” ferent businesses, rants and businesses in addition to
Photos by Allie Brown
hotel and converted but we try to make those within the Quarter.
it into two separate it a seamless tran- “Our guests spread out into
hotels. The Marriott and Embassy sition.” the neighborhood. We’re down on
Suites offer 461 rooms with about Stephens believes the afford- Fourth Street hitting Restaurant Row
70,000 square feet of meeting ability of the hotels and the Twin City and we’re down on Trade Street
and banquet space. The Benton Quarter’s accessibility to I-40 makes hitting Gallery Row. All that is within
Convention Center has more than the complex a strong player when it walking distance,” Stephens said.
200,000 square feet of space. More comes to competing with other large Stephens believes the area is
than 300 employees work in the hotels and convention centers in the an important neighborhood, and
Twin City Quarter. state. there are times when the Quarter
“If you’re coming to downtown “We also try very hard to make becomes the center of the excite-
Winston-Salem, this is the place sure that customers understand that ment and energy downtown. “We
to be,” said Stephen Baldwin, the while we are three businesses it is want to be the keystone for the
Quarter’s director of housekeep- one complex. It’s one team, one revitalization of downtown Winston-
Banquet Captain Robert Baity checks tables before a
recent luncheon. ing. Baldwin says that in addition to brand out there to help us level the Salem.”
Page 10 February 5, 2009
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February 5, 2009 Page 11
Page 12 February 5, 2009
Chelsee’s Coffee offers more TOWN
than your daily dose of caffeine
By Monica Young
Special Sections Writer
he smell of freshly brewed coffee wafts that involved traveling throughout the Piedmont,
through the air as the door opens at her confidence grew, as did her familiarity with
Chelsee’s Coffee Shop on Trade Street. Winston-Salem.
A cozy spot with intimate tables in varying She and her husband attended a Friday
heights and a leather sofa and chairs clustered night jazz event downtown one evening, and
around a fireplace in the back invite anyone who she thought to herself, “This would be a cool
enjoys good coffee and good conversation. little area to own a business.”
Owner Gena Knighten opened her coffee That seed led to thinking that a coffee shop
shop in 2002. After spending 16 years in sales would enhance the neighborhood for residents
and being networking-savvy, Knighten did not and the businesspeople who work downtown.
let her retail inexperience or coffee shop naivete Soon, Knighten and her husband transformed
dissuade her from creating what has become the space into Chelsee’s, a combination of
Trade Street’s hot spot. For modern style with an old feel.
the first week of business, she The coffee shop, pristine in its
gave away coffee and took cleanliness, remains the same
feedback from what people The customers as it looked when it opened
liked. seven years ago.
“The customers decide decide everything She expanded her
everything we carry. They résumé to become involved
are the ones paying, so they we carry. They in the Downtown Arts District
should get what they want,” Association (DADA), an orga-
says Knighten of her simple are the ones nization dedicated to the
business philosophy. promotion of arts and culture
A row of glass containers paying, so they in our community. She joined Gena Knighten (above), owner of Chelsee’s, opened
the coffee shop to enhance the neighborhood for
with silver lids lines a dark- the Restaurant Round Table.
hued vintage-looking coun- should get what She became the chairperson
residents and people who work downtown. Regulars
Cindy Salley and Tom Skinner (below) agree that she
ter. Snicker-Roo, Chelsee’s of the Winston-Salem Public
“own secret mix of country they want. Safety Commission.
has met her goal.
spices blended with a hint Like most businesses, the
of real hazelnuts, cinnamon sluggish economy has had its
and a dash of nutty flavor,” is a house favorite. effect on Chelsee’s. Always the entrepreneur,
Bolivia is a bold yet creamy coffee with hints of Knighten has introduced gift shop-oriented
chocolate. And then there is Pralines & Cream, products that make Chelsee’s not only an ideal
with the flavors of pecan and a hint of sweet place to grab an excellent cup of coffee but a
cream. spot to find a clever gift.
Gena Knighten’s coffee shop, named for Continually planning and improving, Knighten
her beloved late schnauzer, has become a via- has started Girls on Grapes, a wine-tasting
ble fixture for the movers and shakers of Trade group where women can socialize and net-
Street. ISP executives come from across the work at the coffee shop. The group meets
street to grab coffee and conduct a little busi- once a month and has limited availability. Go to
ness. Artists claim Knighten and Chelsee’s as Chelsee’s Web site, www.chelseescoffee.com,
a huge supporter of the arts district. Students for more information.
appreciate the Wi-Fi and the sanctity of a “I like to always remember that the customer
clean, quiet space to study. comes first,” says Knighten.
Ironically, Knighten, a Yadkin County native,
was “scared of her own shadow” when she Chelsee’s is open at 533 N. Trade St. on
moved to Winston-Salem. She refused to drive Monday through Friday from 7 a.m. to 10 p.m.,
on I-40 and visit areas of the city that infringed Saturday from 8 a.m. to 10 p.m., and Sundays
on her comfort zone. When she got a sales job from 10:30 a.m. to 6 p.m.
February 5, 2009 Page 13
Courtesy of Molly Grogan Rawls, author of Winston-Salem in Vintage Postcards
The new Carolina Theatre (center) opened for the first time on Monday night,
January 14, 1929. The $1 million theater on the corner of Fourth and Marshall
streets was designed by Johnson & Brannan, built by John B. Pettyjohn, and
operated by Publix-Saenger Theatres. Newspaper accounts of the opening ex-
tol the theater’s 2,600 seating capacity, its 21 exits, the large lounge rooms on
the balcony and gallery floors, the heating and cooling system that could be
regulated in minutes, the Modernistic interior design, and the many other fea-
tures that made going to the Carolina Theatre a memorable experience for 46
Page 14 February 5, 2009
WHATDO TO For a complete listing of Downtown events, please visit
www.dwsp.org and click on the “Events Calendar.”
February 2009 (a partial list of happenings)
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 “L’elisir d’amore” (The Elixir 2 Monday Night Specials, Rec- 3 Idea Exchange, 5:30 p.m., 4 Brother Reade, 8 p.m., 5 Retro Night w/ DJ S.K., 9 6 First Friday Gallery Hop; 7 Matt Walsh, 10:30 p.m.,
of Love), 2 p.m., Stevens Center reation Billiards (412 W. Fourth St.), No Center for Design Innovation (301 N. Krankies (211 E. Third St.), www. p.m., 6th & Vine (209 W. Sixth St.), 7–10 p.m., Arts District, 6th & Trade Foothills Brewing (638 W. Fourth St.),
(405 W. Fourth St.), $10–$20, www. cover, www.recreationbilliards.com Main St.– Ste 2105), Free, www. krankiescoffee.com www.6thandvine.com Streets, Free, www.dadaws.org www.foothillsbrewing.com
ncarts.edu/performances Free Appetizers, 5–7 p.m., centerfordesigninnovation.org Open Mic Night, 8 p.m.–Mid- Trivia Night @ Foothills, 9 p.m., Distrails w/ Ryan Gustafson,
Sports Bonanza, 2 p.m., Chil- Hutch & Harris (424 W. Fourth St.), Sangria Tuesday, 6th & Vine night; The Garage (110 West 7th Foothills Brewing (638 W. 4th St.), No Willie Breeding, 8 p.m., Krankies (211
dren’s Museum (300 S. Liberty St.), www.hutchandharrispub.com (209 W. Sixth St.), www.6thandvine. Street); Call Dan at 336-924-5332 cover, www.foothillsbrewing.com E. Third St.), $7, www.krankiescoffee.
$7, www.childrensmuseumofws.org com on Mondays after 4 p.m..; www.the- com
½ Price Wine & Sunday Trivia Night, Finnigan’s Wake garage.ws
Brunch, 6th & Vine (209 W. Sixth St.), (620 N. Trade St.), Free, 336-723-
No cover, www.6thandvine.com 0322
8 Chocolate Cooking Class, 9 Arthur’s Preview Class, 10 Trivia Night, Finnigan’s Wake 11 Open Mic Night, 8 p.m.– 12 Downtown Partnership 13 What’s Love Got to Do with 14 Dad & Daughter Dance,
4:30 p.m., Meridian Restaurant (411 11:30 a.m., Children’s Museum (300 (620 N. Trade St.), Free, 336-723- Midnight; The Garage (110 West 7th Annual Meeting, 8 a.m., Grand It? Concert feat. Billy Lord, 7 p.m., 5 p.m., Children’s Museum (300
S. Marshall St.), $35 including food & S. Liberty St.), $7, www.childrens 0322 Street); Call Dan at 336-924-5332 Pavilion Embassy Suites (460 N. First Pres. Church (200 N. Cherry St), S. Liberty St.), $12, www.childrens
drink, www.meridianws.com museumofws.org Sangria Tuesday, 6th & Vine on Mondays after 4 p.m.; www.the- Cherry St.), Keynote speaker and $10, www.1stpres.com. museumofws.org
½ Price Wine & Sunday Monday Night Specials, Recre- (209 W. Sixth St.), www.6thandvine. garage.ws Excellence Awards, Free, www.dwsp. Valentine’s Day Dinner Pre- Valentine’s Day Dinner, WS
Brunch, 6th & Vine (209 W. Sixth St.), ation Billiards (412 W. Fourth St.), No com Latin Wednesdays w/ DJ Paco, org view, WS Prime Steakhouse (460 Prime Steakhouse (460 N. Cherry St.),
No cover, www.6thandvine.com cover, www.recreationbilliards.com Idea Exchange, 5:30 p.m., 8 p.m. dance lesson & 9 p.m. start; Wine Paired Dinner, 6:30 p.m., N. Cherry St.), $29+ including 4 $29+ including 4 course dinner, Res-
Center for Design Innovation (301 N. The 411 Club (411 N. Cherry St.), Meridian Restaurant (411 S. Marshall course dinner, Reservations at 336- ervations at 336-722-5232
Main St.– Ste 2105), Free, www. www.the411ws.com St.), $55 including 5 course dinner, 722-5232 Matt Hill, 10:30 p.m.; Foothills
centerfordesigninnovation.org www.meridianws.com Brewing (638 W. Fourth St.), www.
15 ½ Price Wine & Sunday 16 Monday Night Specials, 17 Sangria Tuesday, 6th & Vine 18 Open Mic Night; 8 p.m.– 19 Retro Night w/ DJ S.K., 9 20 Downtown Winter Dance 21 Live Music, 10:30 p.m.;
Brunch, 6th & Vine (209 W. Sixth St.), Recreation Billiards (412 W. Fourth (209 W. Sixth St.), www.6thandvine. Midnight; The Garage (110 West 7th p.m., 6th & Vine (209 W. Sixth St.), feat. Party On the Moon; Doors at Foothills Brewing (638 W. Fourth St.),
No cover, www.6thandvine.com St.), No cover, www.recreationbilliards. com Street); Call Dan at 336-924-5332 www.6thandvine.com 8 p.m., band at 9 p.m.; Millennium www.foothillsbrewing.com
com Idea Exchange, 5:30 p.m., on Mondays after 4 p.m.; www.the- Trivia Night @ Foothills, 9 p.m., Center (101 W. 5th St.), $10 at the
Free Appetizers, 5–7 p.m., Center for Design Innovation (301 N. garage.ws Foothills Brewing (638 W. 4th St.), No door, www.dwsp.org
Hutch & Harris (424 W. Fourth St.), Main St.– Ste 2105), Free, www. cover,www.foothillsbrewing.com
www.hutchandharrispub.com centerfordesigninnovation.org Breast Cancer Benefit,
Krankies (211 E. Third St.), www.
22 Bookmarks: A Conversa- 23 Free Appetizers, 5–7 p.m., 24 Loose Tooth Storytime, 25 Latin Wednesdays w/ DJ 26 Trivia Night @ Foothills; 9 27 Discount Friday Night, 4 28 Live Music, 10:30 p.m.;
tion w/ Elizabeth Gilbert, 4 p.m.; Hutch & Harris (424 W. Fourth St.), 11:30 a.m., Children’s Museum (300 Paco, 8 p.m. dance lesson & 9 p.m. p.m., Foothills Brewing (638 W. 4th p.m., Children’s Museum (300 S. Foothills Brewing (638 W. Fourth St.),
Hawthorne Inn & Conference Center www.hutchandharrispub.com S. Liberty St.), $7, www.childrens- start; The 411 Club (411 N. Cherry St.), No cover, www.foothillsbrewing. Liberty St.), $3, www.childrensmuseu www.foothillsbrewing.com
(420 High St.), $20–$95, www. museumofws.org St.), www.the411ws.com com mofws.org
bookmarksbookfestival.org Sangria Tuesday, 6th & Vine Open Mic Night, 8 p.m.–Mid- Retro Night w/ DJ S.K., 9
½ Price Wine & Sunday (209 W. Sixth St.), www.6thandvine. night; The Garage (110 West 7th p.m., 6th & Vine (209 W. Sixth St.),
Brunch, 6th & Vine (209 W. Sixth St.), com Street); Call Dan at 336-924-5332 www.6thandvine.com
No cover, www.6thandvine.com on Mondays after 4 p.m.; www.the-
February 5, 2009 Page 15
THE ANNUAL GENERAL THE “FAITH IN FILM”
MEMBERSHIP MEETING of SERIES, hosted by Centenary
the Downtown Winston-Salem Church, returned recently. Led
Partnership will be held Thursday, by Butter Birkas, former direc-
Feb. 12, at 8 a.m. in the Grand tor of the RiverRun Film Festival,
Pavilion of the Embassy Suites the series focuses on the topic
Hotel. The meeting is free and “Children and War.” During the
open to the public with conti- series, participants will view
nental breakfast available at 7:30 award-winning films and explore
a.m. A special feature of the the devastating effects war has
meeting will be the presentation on children.
of the Downtown Excellence Some of this year’s films are:
Awards by Mayor Allen Joines. Feb. 8—Grave of the Fireflies,
The keynote speaker at the 1988, (Japan); Feb. 15—Kolya,
annual meeting will be Dr. Emil 1996, (Czech Republic); and
Malizia, chair of the city and Feb. 22—Hope and Glory,
regional planning department at 1987, (England).
the University of North Carolina at Faith in Film is free and open
Chapel Hill. to the public. For additional
information, visit www.centenary-
KERNEL KUSTARD will be ws.org.
the latest restaurant to open its
doors downtown. The fun and WILDFIRE WAS
family-friendly store will feature RECENTLY FEATURED
many of the same menu items AS FRESH AGENCY IN
available at its current location COMMUNICATION ARTS
such as Chicago-style hot dogs Communication Arts, a highly
and popcorn, as well as their respected creative publication
famous frozen custard. A late- that recognizes the best and
spring opening is anticipated and most creative in the advertising
the restaurant will be at the cor- industry, highlighted Wildfire as
ner of Fourth and Cherry streets an agency of note in its fresh
in the historic Nissen Building. section the week of January 12.
This will be the company’s sec- Fresh, which can be found on
ond location. the Communication Arts Web
site — www.commarts.com — is
THE SNOW BALL dedicated to recognizing agen-
CONCERT will take place Friday, cies that have been in business
Feb. 20 featuring the awe- for at least five years and are
some dance music of Party on seen to be doing highly innova-
The Moon. It will be held at the tive work. Wildfire is at 709 N.
Millennium Center on Fifth Street Main St.
with doors opening at 8 p.m.
and the band kicking off at 9 THE BIG EAT will kick off
p.m. Tickets are $10 at the door; Tuesday, Feb. 3. Every Tuesday
however, if you spend $25 at night through March 31, this
a downtown restaurant or retail special nine-week promotion
shop, or Arts Council-funded enables individuals to receive
partner, and bring your receipt to 50 percent off a signature dish
the Downtown Partnership office, at 15 participating restaurants
you will receive a FREE ticket. throughout downtown. Visit www.
Visit www.dwsp.org for more downtownwinston-salem.com for
details. Snow Ball is presented by a list of participating restaurants
the Millennium Fund. and their signature dishes.