For Immediate Release – September 18, 2008
Seattle Aquarium’s Marsha Savery Named AWC Communicator of the Year
For her leadership in an award-winning expansion of the Seattle Aquarium and successful repositioning
of the Aquarium, Marsha Savery has been named the 2008 Communicator of the Year by the Seattle
Professional Chapter of the Association for Women in Communications.
Ms. Savery, a lifelong resident of Seattle, is director of marketing, membership, and guest impression for
the Seattle Aquarium Society. AWC will present the award during a luncheon meeting at the Washington
Athletic Club on October 15, 2008, and Ms. Savery will discuss “How Repositioning Remade Seattle
“During 2007 and 2008, Marsha made sure the aquarium’s core mission was expressed in everything
from the updated architecture to the overall visitor experience. Her work exemplifies the basic truth that
the importance of communication in business is both broad and deep,” said AWC President Elaine Long.
The aquarium’s popular “Let Leonard In” ad campaign is one of the more visible elements of Savery’s
contributions. Developed in partnership with Tim Kuniholm, Seattle Aquarium marketing director, and
Seattle advertising agency Copacino+Fujikado, the campaign won a gold award in the Retail Advertising
and Marketing Association’s 2008 multimedia competition and resulted in a $1.9 million increase in gate
revenues for the aquarium.
Aquarium CEO Robert Davidson said, “Ms. Savery was instrumental in transforming the public face of
the aquarium, to make its publications cogent and interesting, and to align everything with the redefined
mission: Inspiring Conservation of Our Marine Environment. Ms. Savery helped make the Seattle
Aquarium a vital platform to support the preservation of Puget Sound.”
Before assuming her current position at the Seattle Aquarium, Ms. Savery served as vice president and
marketing director for Nordstrom Rack. She also worked at Eddie Bauer Inc. for 15 years, rising to the
position of corporate vice president, advertising. She is a graduate of Western Washington University.
Each year AWC solicits nominations from Puget Sound–area businesses and nonprofit organizations to
recognize a communicator who has had a major impact during the past year through leadership and
effective communication. As this year’s recipient of AWC’s Communicator of the Year award, Ms. Savery
joins a distinguished list of outstanding communicators, including Julie Wallace of the King County
Library System, Mindy Cameron of the Seattle Times, Jane Meyer of the Mercer Island Reporter,
Margaret Larson of Mercy Corps, Joann Byrd of the Seattle Post-Intelligencer, Janda Black and Christine
Stepherson of Soapbox Communications, and Cathy Henkel of the Seattle Times.
For more information about AWC, visit the chapter Web site at www.seattleawc.org.
For more information about the Seattle Aquarium, please visit www.seattleaquarium.org.
Contact: The Seattle Aquarium is a division of Seattle Parks and Recreation
Tim Kuniholm Gregory J. Nickels, Mayor
email@example.com Timothy A. Gallagher, Superintendent
206.386.4345 John Braden, Director