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Best Free Google SEO Tools
Most common myth is that Search Engine’s abhor SEO. However as we said already, this is a
myth. Right from Google to Yahoo, all major Search Engine’s have always maintained that
healthy SEO practices and using ‘White hat’ techniques are always welcomed by them.

Google has gone ahead and provided various tools, which in right hands can make SEO much
more in-depth and effective. Here’s a list of the tools we found to have maximum utility to
anybody seeking to implement SEO for their website/blog.

These Google tools can and should be used by everybody who’s into SEO. Enjoy the booty :)

1. Google Webmaster Tools

The God of all SEO tools, Google Webmaster is a boon from Google. Its comprehensive and
highly in-depth. Once you master how to use it, its myriad functions can take your website/ blog
from good to perfect in SEO terms.

This tools helps in identifying numerous technical issues right from ‘broken links’ upto ‘reasons
for your website’s slow speed’. Beware if you think of this as a mere technical tools, it’s a vast
data mining resource center too. This tool can tell you what search queries lead to your pages, so
you can fine-tune your keywords.

2. Google Analytics

Google Analytics analysis your website/blog for you. It’s a very useful analytics tool. So long as
you use ethical SEO techniques, you are absolutely going to love Google Analytics. I mention
the ‘ethical’ part because Google Analytics brings your website, under Google scanner; and if
you are up to any mischief then Google is quite likely to get hold of it and punish you
appropriately.

Google Analytics acts like your free Analyst; it tells you exactly what’s going on with your
website. There is a whole gamut of information you can access ranging from ‘source of visitor’
to ‘bounce rates’. These data enable you to measure the performance of your website most
accurately.

Webshot of Google Analytics Dashboard

Here is a screenshot of Google Analytics Dashboard, which offers a host of features to perform
in-depth analysis of your website/ blog.
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3. Google Website Optimizer

Google Website Optimizer name sys it all. This tool is what every website should be using. It
allows for you to test different versions of your pages. Once you select the pages you want to
work on. The optimizer will suggest various permutation & combination you can use to design
those pages. Best is yet to come, the program tests your chosen combination against your real
audience. The audience response is monitored to produce a wealth of data which is analysed and
presented to you; to make informed decisions.

This tool is a lifesaver, as it allows users to test various versions of their website, and then
implement what audience likes most. Thus improving areas like sales, leads and decreasing the
cost for the same.


Webshot of Google Website Optimizer

This is a screenshot of Google Website Optimizer. It works by treating each website for
optimization as a experiment. When you click on 'create a new experiment' you are provided two
options to choose from on which you want to base your experiment.
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4. Google Trends

This tool is designed to allow comparative analysis of search terms. It allows you to enter single/
multiple keywords and then generates a chart showing their comparative popularity. This tool
can also be used for comparing websites too. This tool helps you in determining the popularty
trend of a keyword/website and if the trend follows a particular pattern, like cyclical/ weather
based etc. For optimum results combine results from this tool, with its more advanced version
Google insights. This will provide more detailed analysis.

Webshot of Google Trends Page

Here we have compared the Terms 'SEO' & 'Search Engine Optimization' to see their usage
trend and comparatively decide which term is more popular and if any of them show some
pattern in their trends.
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5. Google Insights for Search

As we mentioned before, Google Insights is the advance version of Google Trends. This tool is
slick and exhaustive. It allows for comparison by Keywords, Location & also Time range. This
tool is meant for everybody, as its coverage is visrtually all inclusive. In case you are designing a
marketing campaign, 1st use comparions by ‘Search terms’ and determine which keywords will
offer you maximum audience. Next use comparison by ‘Location’ to find the location most
suited to launch your campaign. And finally fine-tune your campaign by using compare by
‘Time ranges’ to determine the best time to launch your campign. And voila! You are all set.

Did we mention the various filters you can use to tweak your search results!! They are like icing
on the cake. This tool is perfect for bloggers too, as they can use it to gain insights into what are
the topics catching public fantasy and cover the same in their blog.

Webshot of Google Insights for Search Page

Here we have compared the Terms 'SEO' & 'Search Engine Optimization' to gain better insights
on their usage as Search terms.
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6. Google Keyword Tool
Got a keyword and want to find related keywords, here’s the tool just meant for you. This tool is
designed to help you find related keywords. In worst case scenario, suppose you have no clue of
any keyword, then just enter your website address and the tool will generate a whole list of
suggested keywords and their global and local search figures too. Neat isn’t it!!
This tool can help you in spotting some perfect ‘keywords’ which you might have missed in your
own search. Use it as a sounding board, and it gives amazing results.

Webshot of Google (Adwords) Keyword Tool Page

Here we have used the Search Term 'SEO' to get a list of suggested keywords from the Google
Keyword Tool
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7. Google Alerts

Your very own mailman. Google alerts is a highly under-rated tool, its utility is best known to its
users. This tool can be used to set-up alerts, for any topic/ word under the sun. It can even be
filtered for sending only ‘news/ images/ real-time’ etc alerts. For companies this tool is the best
invention, as it helps them in keeping a ear to the internet chatter, and monitor where all its name
and brand is being mentioned and take action regarding the same if required. For bloggers, this
tool can help them get an idea of the popular topics being discussed in their field, and the views
and opinions floating about it. This will aid the blogger in writing more relevant and informed
posts.

Webshot of Google Alerts

A Screenshot of Google Alerts, which can be used to the optimum by setting various filters to
fine-tune the alert results and its place of delivery too.
© www.webseoservices.in




All these tools are great; they do just what they are meant to do, help out the human working
with them. But do not over-estimate the tools; they are as useful as you make them to be. The
numbers generated by these tools are not always accurate and should be taken with requisite
caution.

These tools are designed by experts, so we would highly recommend them to all our readers.
Each tool has its own user guidance section as well as 'Help' section to guide you in using the
tool. Use these tools judiciously and they can provide you with amazing results. Right from
finding keywords, to ensuring technical soundness of your website, these tools provide a gamut
of options. And heck, these tools are free so why not use them :)




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