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CamelBak Introduces Two New Winter Hydration Packs Engineered

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CamelBak Introduces Two New Winter Hydration Packs Engineered Powered By Docstoc
					FOR IMMEDIATE RELEASE                                        Contact: Brian Stevens
                                                             Double Forte
                                                             415.848.8121
                                                             bstevens@double-forte.com



            CamelBak® Introduces Two New Winter Hydration Packs
                  Engineered for Sidecountry Enthusiasts

          SALT LAKE CITY (January 20, 2011) – CamelBak® introduces Tycoon™ and Ante™,
two new streamlined hydration packs designed with the sidecountry skier and boarder in mind.
          Tycoon and Ante, which are 40 percent lower profile than a typical day pack, feature the
insulated Therminator™ Harness to help prevent water from freezing in the tube. With a
redesigned shape, the insulated tube lays in flatter, and the 90° ergonomic design of the Big
Bite™ Valve is easier to store and more easily accessible with a glove-friendly zipper.
          Engineered for cold-weather adventures that take people beyond the chairlift but not out
of their comfort zone, these mid-volume packs are at home on groomers as well as on short
backcountry adventures. The low profile design helps keep the load close to the body for
maximum stability on and off the chair lift.
          Both Tycoon and Ante are equipped with adjustable carrying straps for skis or
snowboard that can be tucked away when not needed. The board-carry straps that allow for
vertical and horizontal snowboard attachment also double as additional pack compression
straps.
          Tycoon has a 1,125 cubic inch cargo capacity, while Ante, which was designed for
women with curved shoulder harnesses and a shorter torso length, tallies 1,000 cubic inches of
cargo capacity. Both feature a drop out probe pocket for quick external access, a fleece-lined
goggle pocket and an essentials pocket – all with glove-friendly buckles and zipper pulls. Even
with these myriad cargo options, Tycoon and Ante, when empty, weigh in at a mere 2.2 lbs and
2.1 lbs respectively. They also feature a load-bearing belt for maximum comfort and a
snowshed back panel to help keep people warm and dry.
          "There are times when you want to get away from the crowds, but you don't have time
for a true backcountry expedition," said Jon Austen, Director of Product Management for


                                                 – more –
CamelBak. "Tycoon and Ante let skiers and boarders focus on the snow and not worry about
staying hydrated and awkwardly lugging gear. These packs were engineered to reduce capacity
and simplify drinking – they’re all about comfort and performance.”
       Tycoon, Ante and all of CamelBak’s winter hydration packs are now equipped with
Antidote,™ a next-generation reservoir that redefines how packs and reservoirs should work
together as complete hydration systems.
       With a fill port featuring the widest external opening on the market and a cap that easily
opens and locks closed with a simple quarter turn, Antidote redefines performance hydration.
The lower profile internal reservoir baffle reduces sloshing and barreling, and the handle drop
slot integrates the reservoir in the pack, maximizing stability and enabling people to focus on
their performance and leave hydration concerns behind.
       While other devices simply carry water, Antidote is an essential piece of performance
sports gear built for the toughest conditions – making every step before, during and after an
activity faster, easier and more aligned with an athlete’s needs. Antidote optimizes performance
through each reinvented key feature:

-   Easier to Clean: Integrated dryer arms fold out from behind the fill port, opening the
    reservoir for a complete air dry; larger fill port allows any size hand to reach into all areas of
    the reservoir for easy cleaning.

-   Quick Link System: Click-in connectivity with auto shut-off allows for customization with
    enhanced accessories. The Fresh™ Filter provides better tasting water on demand and the
    Insulated Tube with Flow Meter™ keeps water colder longer, while monitoring how much
    water has been consumed and how much remains.

-   Big Bite™ Valve with new Ergo HydroLock™: This new design was engineered to
    prevent accidental dislodging in locked position. The patented and proven Big Bite Valve
    has a high flow rate for easy sipping on the move1.

    Tycoon and Ante come with a 100 oz Antidote reservoir and are available in multiple color
combinations. They will be on display in the CamelBak Outdoor Retailer booth In Salt Lake City
(#15027) January 20-23 and will arrive at specialty retailers in October(MSRP $100).
       Stay up to date with the latest CamelBak news through their Facebook and Twitter
channels.


                                                  – more –
About CamelBak
           Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader
in personal hydration gear. With a mission to continuously reinvent and forever change the way people
hydrate and perform, CamelBak offers a complete line of technical hydration packs, reusable BPA-free
water bottles and performance hydration accessories for outdoor sports, military, travel and a healthy
lifestyle.
           With headquarters in Petaluma, CA, a wholly-owned and operated reservoir manufacturing facility
in Mexico and distribution in San Diego, CA, CamelBak designs, tests and engineers its products to
perform and last a lifetime. CamelBak is privately held, with products available in 50 countries worldwide.
For more information, please visit www.camelbak.com or call 800.767.8725.

                                                   ###




                                        CamelBak® Antidote™
                                           FACT SHEET

Background:
The CamelBak® Antidote™ is a next-generation reservoir that redefines how packs and
reservoirs should work together as complete hydration systems. While other devices simply
carry water, Antidote is an essential piece of performance sports gear engineered for the
toughest conditions.

How It Works:
Constructed using the strongest materials in the industry, Antidote optimizes performance
through each reinvented key feature:

        Redesigned Fill Port: Widest external opening on the market with a cap that easily
        opens and locks closed with a simple quarter turn – 19% lighter and 28% lower profile
        than Omega
        Lower Profile: Internal reservoir baffle reduces stack height 26% compared to Omega
        for a flatter and more streamlined shape when full; minimized sloshing and barreling
        More Stable: Handle drop slot integrates the reservoir in the pack, maximizing stability
        and simplifying loading and unloading.
        Easier to Clean: Integrated dryer arms fold out from behind the fill port, opening the
        reservoir for a complete air dry; larger fill port allows any size hand to reach in for easy
        cleaning.
        Quick Link System: Click-in connectivity with auto shut-off allows for customization with
        enhanced accessories. The Fresh™ Filter provides better tasting water on demand and
        the Insulated Tube with Flow Meter™ keeps water colder longer, while monitoring how
        much water has been consumed and how much remains.
        Big Bite™ Valve with new Ergo HydroLock™: This new design was engineered to
        prevent accidental dislodging in locked position. The patented and proven Big Bite Valve
        has a high flow rate for easy sipping on the move.
              100 oz.                           70 oz.                   50
oz.


Product Details:
      Available in ALL CamelBak packs and as a stand-alone accessory:
         o 100 oz./3L (MSRP $35)
         o 70 oz./2L (MSRP $33)
         o 50oz./1.5L (MSRP $30)
      High Resolution Images: http://camelbak.uploadbooth.com/Antidote

For more information:
Brian Stevens | 415.848.8121 | bstevens@double-forte.com

				
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posted:7/14/2012
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