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SunglassesTM Buyers Guide

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					 2010
Sunglasses              TM




  Buyers’
Guide   A COMPREHENSIVE BUYERS’ GUIDE TO SUNGLASSES AND THEIR ACCESSORIES
  To Our Readers                                                                           EDITORIAL STAFF

                                                                                           VICE PRESIDENT, EDITORIAL

   Dear Buyer,                                                                             Beth Schlau
                                                                                           beth@sunglassesmag.com
   Welcome to the 2010 Sunglasses Buyers’ Guide, the second edition of the only            EDITOR
   directory of its kind. Brought to you by Sunglasses Magazine, this comprehensive        Ana Montoya
                                                                                           ana@sunglassesmag.com
   resource guide for all channels of sunwear retailers puts key purchasing and refer-
                                                                                           SENIOR EDITOR
   ence information right at your fingertips. This handy annual buyers’ guide includes     John Sailer
                                                                                           js@visioncareproducts.com
   detailed manufacturer, distributor, and brand information for the entire sunwear (and
                                                                                           ASSOCIATE EDITOR
   its accessories) industry.                                                              Marian Zboraj
                                                                                           mz@visioncareproducts.com
     The directory is alphabetized by manufacturer/distributor/company name. In addi-
                                                                                           EDITORIAL INTERN
   tion, the brand index on page 31 will allow you to conveniently search by brand         Reina Berger

   name. We’ve also included showroom contact information for your convenience.            DESIGN DIRECTOR
                                                                                           Jane Kaplan
     We’ve included the most up-to-date contact and sunwear information available at       jane@sunglassesmag.com

   press time. Please let us know what you think about the second annual Sunglasses        ART DIRECTOR
                                                                                           Kat McBride
   Buyers’ Guide. We’d appreciate your feedback on what information is most relevant       km@visioncareproducts.com

   to you as a sunwear retail buyer.                                                       PRODUCTION AND WEB MANAGER
                                                                                           Anthony Floreno
   Sincerely,                                                                              anthony@sunglassesmag.com



                                                                                           BUSINESS STAFF

                                                                                           PUBLISHER
                                                                                           Shawn Mery
                                                                                           shawn@sunglassesmag.com

   Shawn Mery, Publisher
                                                                                           ASSOCIATE PUBLISHER
   shawn@sunglassesmag.com                                                                 Frank Giammanco
                                                                                           fg@visioncareproducts.com

                                                                                           WEST COAST SALES MANAGER
                                                                                           Dawne Hanks
                                                                                           dh@visioncareproducts.com

                                                                                           SALES MANAGER
                                                                                           Jenny Vesta
                                                                                           jv@visioncareproducts.com
   Ana Montoya, Editor
                                                                                           VICE PRESIDENT, MARKETING
   ana@sunglassesmag.com                                                                   Debby Corriveau
                                                                                           dc@visioncareproducts.com

                                                                                           VICE PRESIDENT, OPERATIONS
                                                                                           Sharon O’Hanlon
                                                                                           so@visioncareproducts.com




A product of                                    | 201.587.9460 | TotallyOptical.com

                                                                                                    SUNGLASSESMAG.COM
                                                                                                                                                                                                     a
7EYE                                                         New York, NY 10022                                               retailers and department stores across the U.S.
7eye.com                                                     212.751.6085

CORPORATE                                                    SUNWEAR BRANDS
415 Boulder Ct. #100                                         Alain Mikli, Mikli, Starck Eyes
                                                                                                                              AMY SACKS EYEWEAR &
Pleasanton, CA 94566
                                                                                                                              ACCESSORIES
                                                             ABOUT ALAIN MIKLI LTD                                            amysacks.com
925.484.0292
                                                             For 30 years, Alain Mikli LTD has been a full-fledged, multi-
                                                                                                                              CORPORATE
SUNWEAR BRAND                                                faceted brand with timeless style. Alain Mikli is on the fore-
                                                                                                                              1532 S.W. Morrison, Ste. 1000
7EYE                                                         front of aesthetics and technology, which are delicately
                                                                                                                              Portland, OR 97205
                                                             combined to create a distinctive look. Unique color
ABOUT 7EYE                                                                                                                    877.274.0410
                                                             schemes and shapes are incorporated into each style,
7EYE, a company dedicated to eye protection, uses Airlock
                                                             resulting in fresh, chic frames ranging from classic to avant    ACCESSORIES BRAND
and Air Dam technology to alleviate dry eye symptoms. Its
                                                             garde.                                                           Amy Sacks Eyewear & Accessories
SPF100 and SPF75 sunglasses protect eyes from wind,
glare, and airborne irritants. The company’s new line,                                                                        ABOUT AMY SACKS EYEWEAR & ACCESSORIES
Ziena, targets post-menopausal women in need of dry eye                                                                       Since 2004, Amy Sacks Eyewear and Accessories
relief. Another new notable line from 7EYE is the Active
                                                             ALLISON USA                                                      has committed itself to quality and ageless design in sun-
                                                             allisonusa.com
Lifestyle Collection, which combines street attitude with                                                                     glasses, reading glasses, and reading sunglasses. Created
fashion flair. 7EYE and Ziena are both powered by NXT®       CORPORATE                                                        by designer Ann Sacks, Amy Sacks’ collections for both
lenses.                                                      6701 N.W. 7th St., Ste. 190                                      women and men emphasize sophistication and value at an
                                                             Miami, FL 33126                                                  affordable price. Magnifications are available ranging from
                                                             877.255.5757                                                     0.75D to 3.00D.
ADIDAS                                                       SUNWEAR BRANDS
adidas.com/eyewear
                                                             Gianfranco Ferré, Missoni, Moschino, Rock & Republic
CORPORATE
                                                                                                                              AO EYEWEAR, INC.
                                                             ABOUT ALLISON USA                                                aoeyewear.com
Silhouette Optical Ltd.
                                                             Passion, enthusiasm, energy, and vigor are the key to
260 Cannon St.                                                                                                                CORPORATE
                                                             Allison USA’s presence in the luxury sunglass market.
Green Island, NY 12183                                                                                                        529 Ashland Ave., Ste. 3
                                                             Allison is located in the eyewear manufacturing area of
800.223.0180                                                                                                                  Southbridge, MA 01550
                                                             Padua, Italy. The company has always been sure that offer-
                                                                                                                              800.777.1173
SUNWEAR BRAND                                                ing a luxury product means providing something complete-
adidas                                                       ly different from the traditional. For the designer label        SUNWEAR BRAND
                                                             licenses, Allison continues to emphasize the designer name       AO Eyewear
ABOUT ADIDAS
                                                             as well as the brand philosophy and image, which have
adidas eyewear, an officially licensed brand of Silhouette                                                                    ABOUT AO EYEWEAR, INC.
                                                             been established and strengthened over many years.
Optical, is manufactured, designed, and distributed to                                                                        AO Eyewear has been manufacturing eyewear in the U.S.
                                                             Allison’s essence is the personal involvement of the
thousands of optical and sports shops and ophthalmologist/                                                                    since 1883. To remain at the forefront of optical innovation,
                                                             designer and an investment in the product created by its
optometrist practices in over 60 countries worldwide.                                                                         AO creates products like the Flight Goggle 58, used for
                                                             design office.
Silhouette Optical is a wholly owned subsidiary                                                                               U.S. military pilot optical protection, and Original Pilot
of Silhouette, A.G.                                                                                                           Sunglasses, the first ever to land on the moon, according
                                                                                                                              to the company. Today, AO prides itself in creating function-
                                                             ALTAIR EYEWEAR                                                   first eyewear that remains in vogue year in and year out.
                                                             altaireyewear.com
ALAIN MIKLI LTD
mikli.com                                                    CORPORATE

CORPORATE
                                                             10875 International Dr.                                          ARUBA SPORT EYEWEAR
                                                             Rancho Cordova, CA 95670                                         arubasportonline.com
                                                                                                                                                                                              2010 Sunglasses Buyers’ Guide




14-1 Francis J Clarke Cir.
                                                             800.505.5557
Bethel, CT 06801                                                                                                              CORPORATE AND SHOWROOM
203.648.4644                                                 SUNWEAR BRANDS                                                   P.O. BOX 6093
                                                             Tommy Bahama                                                     McKinney, TX 75071
SHOWROOMS
                                                                                                                              972.369.0323
986 Madison Ave.                                             ABOUT ALTAIR EYEWEAR
New York, NY 10021                                           Altair supports independent eyecare professionals with           SUNWEAR BRAND
212.472.6085                                                 advanced eyewear technologies and distinctive brands like        Aruba Sport
                                                                                                                                                                                                  ■




575 Madison Ave.                                             Tommy Bahama, which is distributed to upscale optical
                                                                                                                                                                                              1




SUNGLASSESMAG.COM
a
                                ABOUT ARUBA SPORT EYEWEAR                                      New York, NY 10016                                                ABOUT B. ROBINSON OPTICAL, INC.
                                Aruba Sport Eyewear, founded in 2001, is a manufacturer        212.725.3171                                                      Since 1927, B. Robinson Optical, Inc. has worked to
                                and distributor of sports-specific sunglasses. The company                                                                       become an eyewear industry leader by combining quality
                                                                                               ACCESSORIES BRAND
                                offers polarized, non-polarized, plano, and Rx options with                                                                      and design for the optical and sunglass markets. With over
                                                                                               Astucci
                                all Arubaflex TR-90 nylon frames; some offer interchange-                                                                        80 years of experience, B. Robinson continues to produce
                                able lenses. Lenses produced by Aruba Sport are made of        ABOUT ASTUCCI U.S. LTD.                                           forward-thinking designer eyewear created with quality
                                polycarbonate and feature anti-reflective and hydrophobic      Astucci U.S. Ltd. is a global distributor of eyewear cases.       materials and high manufacturing standards.
                                treatments. Aruba Sport Eyewear is sold exclusively in spe-    The company custom creates each case to the client’s
                                cialty sports retailers and optical dispensaries.              requirements by assigning a product manager who con-
                                                                                               trols design concepts, sampling, production, and delivery.        BABY BANZ, INC.
                                                                                               Astucci has offices and showrooms located in New York City,       usa.babybanz.com
                                ASHBURY EYEWEAR                                                Hong Kong, and Shanghai, with in-stock products that may
                                                                                                                                                                 CORPORATE
                                ashburyeyewear.com                                             be personalized and delivered within a short period of time.
                                                                                                                                                                 205A N. Adams Ave.
                                CORPORATE                                                                                                                        Knob Noster, MO 65336
                                723 Gladys Ave.                                                                                                                  877.333.0074
                                Los Angeles, CA 90021
                                                                                               AVALON EYEWEAR, INC.
                                                                                               avaloneyewear.com                                                 SUNWEAR BRAND
                                714.296.7414
                                                                                                                                                                 Baby Banz
                                                                                               CORPORATE AND SHOWROOM
                                SUNWEAR BRAND
                                                                                               103 Stonehurst Ct.                                                ABOUT BABY BANZ, INC.
                                Ashbury
                                                                                               Northvale, NJ 07647                                               Baby Banz, Inc. is a leader in UV eye protection for children
                                ABOUT ASHBURY EYEWEAR                                          888.767.0383                                                      aged 10 and under. The company manufactures wrap-
                                Ashbury Eyewear is a Los Angeles-based eyewear brand                                                                             around sunglasses—which have won an iParenting Media
                                                                                               SUNWEAR BRANDS
                                that designs fashionable sunglasses and is backed by its                                                                         Award and are fully endorsed by the Melanoma
                                                                                               Avalon Collection, Wired, Norma Kamali
                                heavy skate team, which includes Bryan Herman, Lizard                                                                            International Foundation—and offer a full line of children’s
                                King, Garrett Hill, Antwuan Dixon, Billy Marks, and Theotis    ABOUT AVALON EYEWEAR, INC.                                        sun protection merchandise, including hats and swimwear.
                                Beasley. Check out the Ashbury Web site, which is updated      With over seven decades of tradition, Avalon Eyewear has          Baby Banz products originated in Australia and have been
                                daily.                                                         built its strong reputation by offering a portfolio of eyewear,   clinically tested by a leading UV protection authority. Baby
                                                                                               sunwear, cases, and accessories as fashionable as they are        Banz frames are also Rxable.
                                                                                               practical. Driven by style and technology, and always on top
                                                                                                                                                                 SEE THE BABY BANZ AD ON PAGE 3.
                                ASPEX EYEWEAR GROUP                                            of industry trends, Avalon’s products remain at the leading-
                                aspexeyewear.com                                               edge of fashion, and are tailored to meet the ever-changing
                                                                                               needs of today’s business. Avalon Eyewear currently main-
                                CORPORATE
                                                                                               tains a direct national sales force in the U.S. and an export
                                                                                                                                                                 BARBARA CREATIONS, INC.
                                2755 S.W. 32nd Ave.
                                                                                               sales office servicing the Americas and beyond.                   CORPORATE
                                Pembroke Park, FL 33023
                                                                                                                                                                 8121 N. Central Park Ave.
                                800.277.3979                                                   SEE THE NORMA KAMALI AD ON PAGES 14-15.
                                                                                                                                                                 Skokie, IL 60076
                                SUNWEAR BRAND                                                                                                                    800.323.1418
                                Takumi
                                                                                               B. ROBINSON OPTICAL, INC.                                         SUNWEAR BRANDS
                                ABOUT ASPEX EYEWEAR GROUP                                      brobinson.com                                                     Hawaiian Tropic Lifestyle Sunglasses, Crayola Kids
                                Since 1965, Aspex Eyewear Group has become globally                                                                              Eyewear, INDY500 Performance Sunglasses, Designers
                                                                                               CORPORATE
                                recognized as a key player in the optical industry. With a                                                                       Doubles Sunglasses
                                                                                               1140 Broadway
                                philosophy of pushing technological and creative limits,
                                                                                               New York, NY 10001                                                ABOUT BARBARA CREATIONS, INC.
                                Aspex develops patented innovations, which are evident in
                                                                                               800.221.7176                                                      Barbara Creations, Inc. has been importing and distrib-
2010 Sunglasses Buyers’ Guide




                                its Takumi sunwear collection. This new line is adorned with
                                                                                                                                                                 uting fashion sunglasses for over 40 years. In that time,
                                Swarovski crystals in various colors.                          SHOWROOM
                                                                                                                                                                 the company began acquiring house, licensed, private,
                                                                                               390 Fifth Ave., Ste. 803
                                                                                                                                                                 and control brands. Today, Barbara Creations views itself
                                                                                               New York, NY 10018
                                                                                                                                                                 as an innovator in products, merchandising, and unique
                                ASTUCCI U.S. Ltd.                                              212.545.8100
                                                                                                                                                                 value opportunities.
                                astucci.com
                                                                                               SUNWEAR BRANDS
                                CORPORATE AND SHOWROOM                                         Betsey Johnson, Cole Haan, Cynthia Rowley, Izod
                                385 Fifth Ave, 15th Fl.
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                                                                                                                          b
BASE CURVE                                                   ABOUT BBH EYEWEAR, A DIVISION OF TURA INC
basecurveeyewear.com                                         Eschenbach unites Tura and BBH to bring a greater range
                                                             of brands to the independent practitioner. BBH Eyewear, a
CORPORATE
                                                             division of Tura Inc. sun collections integrate the latest
10941 La Tuna Canyon Rd.
                                                             trends, colors, and shapes into high quality materials to
Sun Valley, CA 91352
                                                             produce functional yet sleek designs.
877.777.1677

SUNWEAR BRANDS
John Varvatos                                                BEAUSOLEIL
                                                             beausoleil.fr
ABOUT BASE CURVE
Base Curve, established in 2006, is a global company         CORPORATE
headquartered in Sun Valley, CA, that designs and markets    Fine & Particular Eyewear
premium eyewear for the sunwear and optical industry. The    2001 Palmer Ave., Ste. 103
company is the licensee for the John Varvatos Eyewear        Larchmont, NY 10538
Collection, which debuted in the spring of 2006. John        914.834.4358
Varvatos focuses on signature detailing.
                                                             SUNWEAR BRAND
                                                             Beausoleil

BAUMVISION                                                   ABOUT BEAUSOLEIL
baumvision.com                                               Since 1987, Beausoleil has been striving to perfect the
                                                             alliance between functionality and aestheticism in eyewear
CORPORATE
                                                             design. Using high-quality exclusive materials, refined
1012 Brioso Dr., Ste. 102
                                                             shapes, and diversity of colors are fundamental elements
Costa Mesa, CA 92627
                                                             in all Beausoleil collections. Both contemporary and ele-
949.645.8783
                                                             gant, the company’s frames are aimed at women and
SUNWEAR BRANDS                                               men who desire luxury, originality, and expression. These
Paul Frank, Modern Amusement, Leisure Society                qualities, plus artistry and modern structure have become
                                                             the spirit of Beausoleil–forging a simple and elegant
ABOUT BAUMVISION
                                                             collection.
In 2001, Shane Baum created Baumvision, a company
that has grown and developed to encompass a new defini-
tion of modern luxury. Catering to the jet-set generation,
Baumvision designs and manufactures for two main
                                                             BENJAMIN EYEWEAR
                                                             benjamineyewear.com
established brands: Paul Frank and Modern Amusement.
In March 2010, the company is expanding its eyewear          CORPORATE
empire with Leisure Society, Shane Baum’s first signature    Lee Lee Lunettes LLC.
collection featuring handmade Japanese sunwear and Rx        6311 Romaine St., #7235
frames exclusively available at select high-end retailers    Hollywood, CA 90038
across the globe.                                            323.462.8720

                                                             SUNWEAR BRAND
                                                             Benjamin Eyewear
BBH EYEWEAR, A DIVISION
OF TURA INC.                                                 ABOUT BENJAMIN EYEWEAR
tura.com                                                     Benjamin Montoya is focused on creating unique, classic,
                                                             inspired eyewear that is always in style.
CORPORATE
123 Girton Dr.
Muncy, PA 17756
800.242.TURA
                                                             BIRDZ EYEWEAR
                                                             birdzeyewear.com
SUNWEAR BRANDS
                                                             CORPORATE
Bogner, Humphrey’s, TITANflex, Crush
                                                             10996 Four Seasons Pl., Ste. 100A
                                                             Crown Point, IN 46307
                                                             219.661.0001
SUNGLASSESMAG.COM
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                                SUNWEAR BRAND                                                    BODY SPECS GOGGLES &                                             ABOUT BUSHNELL OUTDOOR PRODUCTS
                                Birdz Eyewear                                                    SUNGLASSES                                                       Bushnell Outdoor Products was founded in 1948 and has
                                                                                                 bodyspecs.com                                                    since grown to become a leader in the sports optics and
                                ABOUT BIRDZ EYEWEAR
                                                                                                                                                                  outdoor accessories industry. Bollé, one of Bushnell’s two
                                Birdz Eyewear is a manufacturer and distributor of dynamic       CORPORATE
                                                                                                                                                                  main sunwear brands, develops and produces advanced
                                eyewear for motorcyclists, skiers, snowboarders, skydivers,      22846 Industrial Pl.
                                                                                                                                                                  sports performance eyewear, which combines pho-
                                cyclists, and anglers, as well as BMX and ATV enthusiasts.       Grass Valley, CA 95949
                                                                                                                                                                  tochromic technology with spectral control to provide a
                                Birdz specializes in interchangeable eyewear, sunglasses,        800.824.5907
                                                                                                                                                                  highly detailed eyewear line. Bushnell’s other main brand,
                                padded eyewear, and goggles for daytime and nighttime
                                                                                                 SUNWEAR BRAND                                                    Serengeti, is designed and engineered to enhance the driv-
                                use. Some Birdz Eyewear models are Rxable.
                                                                                                 Body Specs Goggles and Sunglasses                                ing experience.

                                                                                                 ABOUT BODY SPECS GOGGLES & SUNGLASSES
                                BLUE GEM SUNGLASSES                                              Body Specs Goggles & Sunglasses caters to a unique mar-
                                                                                                                                                                  CACHET, A DIVISION OF
                                bluegem.com                                                      ket of sports, law enforcement, safety, shooting, hunting,
                                                                                                 and motorcycle eyewear. For these fields, Body Specs cre-
                                                                                                                                                                  L’AMY AMERICA
                                CORPORATE AND SHOWROOM                                                                                                            lamyamerica.com
                                                                                                 ates products that are lab certified for ballistics and safety
                                6381-B Rose Ln.
                                                                                                 ANSI Z87.1, while providing 100% UV protection.                  CORPORATE
                                Carpinteria, CA 93013
                                                                                                                                                                  37 Danbury Rd.
                                800.543.9802
                                                                                                                                                                  Wilton, CT 06897
                                SUNWEAR BRANDS                                                   BUGABOOS EYEWEAR                                                 800.600.5269
                                Blue Gem Sunglasses                                              bugaboos.com
                                                                                                                                                                  SUNWEAR BRANDS
                                ABOUT BLUE GEM SUNGLASSES                                        CORPORATE                                                        Chloe, Lanvin, Proenza Schouler
                                With 27 years of experience, Blue Gem is constantly evolv-       758 Harbourside Dr.
                                                                                                                                                                  ABOUT CACHET, A DIVISION OF L’AMY AMERICA
                                ing to stay current with market trends. The company’s eye-       North Vancouver, BC
                                                                                                                                                                  Cachet, a division of L’Amy America, represents Chloe,
                                wear collections are designed with classic displays and          Canada V7P 3R7
                                                                                                                                                                  Proenza Schouler, and Lanvin. Each of these three luxu-
                                colorful presentations to capture today’s style. Blue Gem        800.665.2903
                                                                                                                                                                  ry sunwear brands has diverse elements, including col-
                                Sunglasses are available to an extensive clientele, including
                                                                                                 SUNWEAR BRANDS                                                   ors and textures, inherited and modified to reflect an
                                specialty stores, boutiques, upscale merchandisers, and
                                                                                                 Ryders, Scin                                                     individual style. Cachet continuously creates innovative
                                catalog houses worldwide.
                                                                                                                                                                  sunwear influenced by modern design, a distinct look,
                                                                                                 ABOUT BUGABOOS EYEWEAR
                                                                                                                                                                  and brand-associated color combinations.
                                                                                                 Since 1986, Bugaboos has been providing quality per-
                                BOBSTER EYEWEAR                                                  formance eyewear at an amazing value. Bugaboos puts
                                bobster.com                                                      the mountainous trails of North Vancouver, British
                                                                                                 Columbia to good use, testing the endurance and per-
                                                                                                                                                                  CALIFORNIA ACCESSORIES
                                CORPORATE                                                                                                                         calaccessories.com
                                                                                                 formance attributes of its products. Providing style and
                                12220 Parkway Centre Dr., Ste. B
                                                                                                 quality at a reasonable price, Bugaboos has the product          CORPORATE
                                Poway, CA 92064
                                                                                                 diversity to fulfill any retailer’s needs. Focused on serv-      30577 Huntwood Ave.
                                800.603.2662
                                                                                                 ice, both in the field and in the headquarters and ware-         Hayward, CA 94544
                                SUNWEAR BRAND                                                    house, ensures that Bugaboos and its retail partners             800.523.5567
                                Bobster                                                          enjoy a reliable and profitable partnership.
                                                                                                                                                                  ACCESSORIES BRAND
                                ABOUT BOBSTER EYEWEAR                                                                                                             California Accessories
                                Bobster Eyewear, a San Diego-based company, provides
                                affordable, quality eyewear for all active lifestyles. Bobster
                                                                                                 BUSHNELL OUTDOOR PRODUCTS                                        ABOUT CALIFORNIA ACCESSORIES
                                                                                                 bushnell.com                                                     California Accessories has a long history of providing prod-
                                creates innovative products by utilizing top quality materials
2010 Sunglasses Buyers’ Guide




                                                                                                                                                                  ucts and services in and beyond the U.S. Founded over 75
                                and original designs, which encompass the general con-           CORPORATE
                                                                                                                                                                  years ago, the company has gone through many transfor-
                                sumer’s eyewear needs. Bobster also creates specialty            9200 Cody
                                                                                                                                                                  mations, such as changing its name and diversifying its
                                eyewear with individual features for specific applications.      Overland Park, KS 66214
                                                                                                                                                                  product lines. Today, California Accessories produces more
                                Within the past few years, the company expanded sales to         800.221.9035
                                                                                                                                                                  comprehensive optical accessories including small mini-
                                become an international brand that is recognized in over
                                                                                                 SUNWEAR BRANDS                                                   bags, clutches, jewelry cases, and cosmetic cases.
                                30 countries.
                                                                                                 Bollé, Serengeti
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CHARMANT GROUP USA                                              CLAW MONEY                                                        wear brands. Alvin Hutzler, the great grandson of Cliff
charmant-usa.com                                                clawmoney.com                                                     Weil’s founder, has run the company since 1979 and has
                                                                                                                                  brought with him the philosophy of consumer accessibility.
CORPORATE                                                       CORPORATE HEADQUARTERS
400 The American Rd.                                            210 E 23rd
Morris Plains, NJ 07950                                         New York, NY 10010
973.538.1511                                                    212.995.2440
                                                                                                                                  COLAB EYEWEAR
                                                                                                                                  colab.com.au
SHOWROOM                                                        SUNWEAR BRAND
                                                                                                                                  CORPORATE
390 Fifth Ave., Ste. 708                                        Claw Money
                                                                                                                                  66-76 Dickson Ave., Ste. 202
New York, NY 10018
                                                                ABOUT CLAW MONEY                                                  Artarmon NSW 2064
212.244 4967
                                                                Claw Money is an eponymous lifestyle brand from the               Australia
SUNWEAR BRANDS                                                  internationally celebrated NY artist Claw Money. A collec-        011.61.2.84366677
Christian Roth, Esprit, ELLE, Lacoste                           tion of contemporary women’s wear and accessories, Claw
                                                                                                                                  SUNWEAR BRANDS
                                                                Money is noted for its line of fresh and fashion-forward
ABOUT CHARMANT GROUP USA                                                                                                          Colab Eyewear, Will Sweeney, Mike Perry, Deanne
                                                                sunglasses worn by some of today's most stylish celebri-
In the last 25 years, Charmant Group USA has become a                                                                             Cheuk, Chris Hopkins
                                                                ties including Rihanna and MIA. Designed in New York City
global eyewear leader by producing and distributing quality
                                                                and handcrafted in Japan, Claw Money delivers stylish             ABOUT COLAB EYEWEAR
optical frames and sunglasses. Charmant has dedicated
                                                                frames with quality lenses.                                       Every season, Colab Eyewear brings a selection of design-
itself to bring new and exciting eyewear to the market-
                                                                                                                                  ers and artists together to create individual eyewear
place. The company continually strives to achieve high
                                                                                                                                  designs. Colab then turns the artist’s vision into some-
standards in production, customer service, and product
reliability. Quality is ensured by manufacturing the majority
                                                                CLEARVISION OPTICAL                                               thing tangible. This season, the company’s designers
                                                                cvoptical.com                                                     include Perks and Mini, EBoy, Geoff McFetridge, Rockin
of products in-house, using the company’s equipment and
                                                                                                                                  Jellybean, Neasden Control Centre, DMOTE, Fergadelic/
advanced technology.                                            CORPORATE
                                                                                                                                  TONITE, Genevieve Gauckler, Marok, and Josh Petherick.
                                                                425 Rabro Dr., Ste. 2
                                                                                                                                  All of these innovators have worked to create a diverse eye-
                                                                Hauppauge, NY 11788
                                                                                                                                  wear line, with each style limited to 1,000 pairs worldwide.
CINZIA DESIGNS                                                  800.645.3733
cinziadesigns.com
                                                                SUNWEAR BRANDS
CORPORATE                                                       Cole Haan, BCBGMAXAZRIA, Ellen Tracy, Izod, Jessica               CORINNE MCCORMACK
730 Hastings Rd.                                                McClintock, Op                                                    corinnemccormack.com
Buffalo Grove, IL 60089
                                                                ABOUT CLEARVISION OPTICAL                                         CORPORATE
800.701.6765
                                                                ClearVision Optical is a privately-held company with an           7 W. 36th St., 9th Fl.
SHOWROOM                                                        extensive brand portfolio. For the last 60 years, ClearVision     New York, NY 10018
11111 N. Scottsdale Rd., Ste. 235                               has designed and marketed quality sunglasses and frames           212.868.7919
Scottsdale, AZ 85254                                            for distinctive eyewear brands. The company’s 10 main brands
                                                                                                                                  ACCESSORIES BRAND
                                                                are distributed globally and are also available within the U.S.
ACCESSORIES BRANDS                                                                                                                Corinne McCormack
Cinzia, Trendies
                                                                                                                                  ABOUT CORINNE MCCORMACK
ABOUT CINZIA DESIGNS                                            CLIFF WEIL, INC.                                                  Corinne McCormack creates collections of quality reading
Founded in 2002 by Cynthia Shapiro, Cinzia Designs is           cliffweil.com                                                     glasses, eyeglass chains, eyeglass cases, and eyewear
an innovative eyewear and accessories company that                                                                                accessories. These lines feature unique colors and materi-
                                                                CORPORATE
produces sunwear, reading glasses, cases, handbags,                                                                               als, providing consumers with new and exciting fashion
                                                                8043 Industrial Park Rd.
handmade eyewear necklaces, scarves, and jewelry for                                                                              eyewear products.
                                                                Mechanicsville, VA 23116
sale in boutiques around the world. The Trendies collec-
                                                                                                                                                                                                 2010 Sunglasses Buyers’ Guide




                                                                800.446.9345
tion was built from that same foundation to offer the
hottest seasonal colors and styles. All Cinzia and              SUNWEAR BRANDS                                                    COSTA DEL MAR
Trendies pieces are designed to mix and match, provid-          Sea Striker, Islander Eyes, Optic Edge, ActionEyz,                costadelmar.com
ing the global eyewear market with functional and fash-         Illusions, Red Carpet, Orange County Choppers
                                                                                                                                  CORPORATE
ionable accessories to express one’s personal style.
                                                                ABOUT CLIFF WEIL, INC.                                            2361 Mason Ave., Ste. 100
Cinzia Designs draws on the knowledge and commit-
                                                                Cliff Weil, Inc. is a family-owned corporation focused on         Daytona Beach, FL 32789
ment to quality acquired from Europa’s 32-plus years in
                                                                                                                                                                                                     ■




                                                                manufacturing and distributing exclusively licensed sun-          800.447.3700
the optical industry.
                                                                                                                                                                                                 5




SUNGLASSESMAG.COM
c
                                SUNWEAR BRAND                                                   CRUSH EYEWEAR                                                   ABOUT DENISE SOLAY DESIGNS
                                Costa Del Mar                                                   crusheyes.com                                                   Denise Solay has created a collection of sunglass neck-
                                                                                                                                                                laces that are real semi-precious stones and sterling jewel-
                                ABOUT COSTA DEL MAR                                             CORPORATE AND SHOWROOM
                                                                                                                                                                ry. These necklaces coddle, compliment, and protect sun-
                                Costa Del Mar manufactures polarized performance sun-           20512 Crescent Bay, Unit 102
                                                                                                                                                                glasses. And when they’re not needed to support specs,
                                glasses for outdoor enthusiasts. The company’s eyewear is       Lake Forest, CA 92630
                                                                                                                                                                they can be worn solo as jewelry.
                                handcrafted in Florida and combines lens technology, fit,       949.770.3410
                                and durability with a lifetime warranty against manufactur-
                                                                                                SUNWEAR BRAND
                                er's defects. Aside from producing eyewear, the company
                                also works to remain true to its aquatic heritage by support-
                                                                                                Crush                                                           DILLON OPTICS
                                                                                                                                                                dillonoptics.com
                                ing marine conservation, sponsoring global outdoor adven-       ABOUT CRUSH EYEWEAR
                                tures, and promoting marine education.                          Since 2002, the Crush Eyewear collection has been cen-          CORPORATE AND SHOWROOM
                                                                                                tered on a strong design team with an eye for individuality.    8009 E. Dillons Way
                                                                                                Crush strives to make sunglasses that are an artistic           Scottsdale, AZ 85260
                                COYOTE EYEWEAR USA                                              expression of life with a wide range of shapes and sizes,       800.762.3845 x262
                                coyoteusa.com                                                   frame and lens colors, and lens technologies, along with an
                                                                                                                                                                SUNWEAR BRAND
                                                                                                eye for optical quality and detail. Crush Eyewear also offers
                                CORPORATE                                                                                                                       Dillon Optics
                                                                                                its retail partners limited edition vintage, polarized, and
                                P.O. Box 277
                                                                                                fashion pieces.                                                 ABOUT DILLON OPTICS
                                Pittsford, NY 14534
                                                                                                                                                                Dillon Optics began selling innovative sunwear to the public
                                585.385.7580
                                                                                                                                                                in May of 2008 with NIR lenses as its premiere product.
                                SUNWEAR BRAND                                                   DEL SOL, L.C.                                                   Today, the company produces and distributes eyewear
                                Coyote Eyewear                                                  delsol.com                                                      frames that are manufactured in Italy and sold in all of
                                                                                                                                                                Dillon Optics’ 30 retail locations (expanding daily), including
                                ABOUT COYOTE EYEWEAR USA                                        CORPORATE
                                                                                                                                                                the company showroom in Scottsdale, AZ.
                                Founded in 1989, Coyote Eyewear USA is a polarized              280 W. 10200 S.
                                brand featuring quality materials and products at a modest      Sandy, UT 84070
                                price. Coyote offers specialty polarized sunglasses for the     800.884.5815
                                outdoor enthusiast as well as the casual sunglass wearer.
                                                                                                                                                                DIOPTICS
                                                                                                SUNWEAR BRAND                                                   dioptics.com
                                These products include polarized readers with a cast poly-
                                                                                                Solize™ Eyewear By Del Sol
                                mer lens, lightweight TR-90 sport styles, and its new                                                                           CORPORATE
                                Floating Polarized series.                                      ABOUT DEL SOL                                                   125 Venture Dr.
                                                                                                Established in 1994, Del Sol is the world’s largest retailer    San Luis Obispo, CA 93401
                                                                                                of merchandise that changes color in the sun, and the           800.959.9040
                                CROAKIES                                                        Caribbean’s largest clothing retailer. Del Sol’s product mix
                                                                                                                                                                SUNWEAR BRANDS
                                croakiesdlr.com                                                 includes apparel, nail polish, jewelry, sunglasses, and
                                                                                                                                                                SolarShield, PolarOptics, Haven
                                                                                                more, which all change colors outside in the sun. Del Sol
                                CORPORATE
                                                                                                is soaking up the sun and sharing the fun in over 100 Del       ABOUT DIOPTICS
                                P.O. Box 2913
                                                                                                Sol stores in 12 countries. The company’s polarized sun-        Dioptics has been an innovator of sunwear designed to fit
                                Jackson, WY 83001
                                                                                                glasses are glare-resistant and come with a lifetime guar-      over prescription glasses since 1979. The company’s
                                866.790.8622
                                                                                                antee against theft, loss, and damage.                          extensive assortment of branded products focuses on pro-
                                ACCESSORIES BRAND                                                                                                               viding its customers comfort and advanced UV protection.
                                Croakies                                                                                                                        Dioptics is a wholly-owned subsidiary of FGX International,

                                ABOUT CROAKIES
                                                                                                DENISE SOLAY DESIGNS                                            a leading manufacturer of non-prescription reading glasses
                                                                                                solayeyes.com                                                   and sunglasses.
                                Croakies is an optical accessories that makes over 75% of
2010 Sunglasses Buyers’ Guide




                                its products in the U.S. The company has a complete line of     CORPORATE
                                retainers for kids and sports retainers for the active con-     Division of The World on a String, Inc.
                                sumer. Croakies also produces eyeglass cords made with          315 West 57 St.
                                                                                                                                                                DIVINE EYEWEAR
                                                                                                                                                                divineeyewear.com
                                Swarovski crystallized beads and super soft Ultrasuede®         New York, NY 10019
                                for fashionable people of all ages.                             212.541.8066                                                    CORPORATE AND SHOWROOM
                                                                                                                                                                1671-C Placentia Ave.
                                                                                                ACCESSORIES BRAND
                                                                                                                                                                Costa Mesa, CA 92627
                                                                                                Cordon du Soleil
                                                                                                                                                                949.548.9379
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                                                                                                                                                                                              SUNGLASSESMAG.COM
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SUNWEAR BRAND                                                   DUCAL TDG. CORP.                                               recently, Eagle Eyes has been nominated to NASA's
Divine Eyewear                                                  ducalcorp.com                                                  Technology Hall of Fame. With over 80 styles in the line,
                                                                                                                               Eagle Eyes remains a leader for total eye protection and
ABOUT DIVINE EYEWEAR                                            CORPORATE
                                                                                                                               vision-enhancing benefits.
Divine Eyewear is a women’s brand designed to accompa-          5291 N.W. 161st St.
ny men’s eyewear maker DSO Sunglasses. The company              Miami Lakes, FL 33014
provides over 50 choices in sunwear styles, including           800.327.8001
polarized and non-polarized lenses. The Divine sunglass
                                                                                                                               EASTERN STATES EYEWEAR
                                                                SUNWEAR BRAND                                                  eseyewear.com
collection offers UV protection and quality in feminine and
                                                                Ducal
stylish products for active and fashion-forward women.                                                                         CORPORATE AND SHOWROOM
                                                                ABOUT DUCAL TDG. CORP.                                         333 Hempstead Tpke.
                                                                For 35 years, Ducal Tdg. Corp. has remained a                  Elmont, NY 11003
DRAGON ALLIANCE                                                 family-owned sunglass and general optics company. The          800.645.3710
dragonalliance.com                                              specialty of Ducal is quality polarized sunglasses for all
                                                                                                                               SUNWEAR BRANDS
                                                                major sports including fishing, skiing, running, bicycling,
HEADQUARTERS                                                                                                                   Cazal, Diva, Jaguar, Police, Thierry Mugler
                                                                and shooting. Several of the styles manufactured by Ducal
5803 Newton Dr., Ste. C
                                                                are Rxable. Ducal also supplies plano photochromic lens        ABOUT EASTERN STATES EYEWEAR
Carlsbad, CA 92008
                                                                sunglasses for motorcycle riders.                              Eastern States Eyewear was established in 1938 as a
888.372.4668
                                                                                                                               family-owned business committed to providing high-end,
SUNWEAR BRAND                                                                                                                  niche eye- and sunwear for both women and men. Today,
Dragon                                                          E.K. EKCESSORIES, INC.                                         ESE is best known for being the American distributor of the
                                                                ekusa.com                                                      prominent Cazal, Police, Jaguar, Thierry Mugler, and Exces
ABOUT DRAGON ALLIANCE
                                                                                                                               Eyewear collections.
Dragon is an independent brand on a mission to                  CORPORATE
create unique and lifestyle-driven products. The company        575 West 3200 South
currently manufactures sunglasses, snowboard goggles,           Logan, UT 84321
apparel, MX goggles, and accessories. All of these prod-        435.753.8448
                                                                                                                               ELECTRIC VISUAL
                                                                                                                               electricvisual.com
ucts have been inspired by athletes, music, art, and alter-
                                                                ACCESSORIES BRAND
native culture lifestyles.                                                                                                     CORPORATE
                                                                E.K. Ekcessories
                                                                                                                               1062 Calle Negocio, Ste. H
                                                                ABOUT E.K. EKCESSORIES, INC.                                   San Clemente, CA 92673
DSO EYEWEAR                                                     E.K. Ekcessories, Inc. has been manufacturing eyeglass         949.940.9125
dsoeyewear.com                                                  retainers and accessories in the U.S. for the last 25 years.
                                                                                                                               SUNWEAR BRAND
                                                                The company currently produces hundreds of eyewear
CORPORATE AND SHOWROOM                                                                                                         Electric Visual
                                                                accessories with cutting-edge designs, materials, and col-
1671-C Placentia Ave.
                                                                ors to providecustomers with quality products.                 ABOUT ELECTRIC VISUAL
Costa Mesa, CA 92627
                                                                                                                               Electric Visual produces globally distributed women’s and
949.548.9379
                                                                                                                               men’s eyewear. Represented by the volt icon, Electric tar-
SUNWEAR BRAND                                                   EAGLE EYES OPTICS                                              gets an athletic and youthful consumer who is a creative
DSO Eyewear                                                     eeo.com                                                        forward thinker. Aside from eyewear, the company also
                                                                                                                               actively designs and markets various collections of snow
ABOUT DIVINE EYEWEAR                                            CORPORATE
                                                                                                                               goggles, soft goods, accessories, and travel bags.
DSO (Dangerous Sport Optics) remains true to its action         23945 Calabasas Rd. #201-211
sports roots. The company has evolved into the official         Calabasas, CA 91302
sunglass brand of the Huntington Beach "Surf City"              818.225.7765
Lifeguards and the Orange County Firefighters Association.
                                                                                                                               ENTOURAGE OF 7
                                                                SUNWEAR BRAND                                                  eof7.com
                                                                                                                                                                                             2010 Sunglasses Buyers’ Guide




The collection offers unique styling, visual clarity, UV pro-
                                                                Eagle Eyes
tection, comfortable fit, durability, and a wide color selec-                                                                  CORPORATE
tion. These qualities have reclassified DSO Eyewear from        ABOUT EAGLE EYES OPTICS                                        2940 Grace Ln. #C
an action sport lifestyle brand to a performance eyewear        Headquartered in Southern California, Eagle Eyes has long      Costa Mesa, CA 92626
and fashion brand.                                              been recognized as a worldwide leader in performance           310.591.5555
                                                                eyewear. Developed by original NASA Lens Technology,
                                                                                                                               SUNWEAR BRAND
                                                                Eagle Eyes is certified by the Space Foundation for its
                                                                                                                               Entourage of 7
                                                                superb technology and benefits to consumers. More
                                                                                                                                                                                             7   ■




SUNGLASSESMAG.COM
e
                                ABOUT ENTOURAGE OF 7                                            water athletes, and early fashion adopters. Eyeking’s pre-    SUNWEAR BRANDS
                                This company makes metal and acetate sunglasses in Japan.       mium brand mix and hunger for innovation embodies the         Elizabeth Arden, Levi’s, Jill Stuart, New Balance, Donald
                                                                                                company’s ideals: an aspiration for the best in class         Trump
                                                                                                design, service, technology, and value.
                                                                                                                                                              ABOUT EYEWEAR DESIGNS LTD.
                                EVOLUTIONEYES INC.                                              SEE THE HOBIE POLARIZED AD ON PAGES 16-17.                    Since 1972, Eyewear Designs Ltd. has manufactured qual-
                                evolutioneyes.com
                                                                                                                                                              ity sunwear collections for licensed brands by utilizing the
                                CORPORATE                                                                                                                     latest manufacturing technology and implementing rigid
                                270 Jenckes Hill Rd.                                            EYE SAFETY SYSTEMS, INC.                                      quality control standards. The company provides its con-
                                Smithfield, RI 02917                                            esseyepro.com                                                 sumers with reliable, on-time service and marketing sup-
                                888.864.7297                                                                                                                  port, all made possible by its dedicated team of service
                                                                                                CORPORATE
                                                                                                                                                              professionals.
                                SUNWEAR BRANDS                                                  PO Box 1017
                                Max Studio, Sydney Love, Kenneth Jay Lane,                      Sun Valley, ID 83353
                                Evolutioneyes                                                   877.726.4072
                                                                                                                                                              FABRIS LANE LTD.
                                ABOUT EVOLUTIONEYES, INC.                                       SUNWEAR BRAND                                                 fabrislane.co.uk
                                Evolutioneyes, Inc. is a designer and distributor of branded    ESS
                                                                                                                                                              CORPORATE
                                and private label fashion sunglasses. The company pro-
                                                                                                ABOUT ESS SAFETY SYSTEMS, INC.                                Starlight Accessories Inc.
                                duces a range of premium to value sunglasses and sun-
                                                                                                ESS creates advanced eye protection systems for military,     10 W. 33rd St., Ste. 800
                                glass readers including brands like Max Studio, Sydney
                                                                                                law enforcement, and fire/rescue professionals. Innovative,   New York, NY 10001
                                Love, and Kenneth Jay Lane. Evolutioneyes also works with
                                                                                                patented designs, unmatched production capacity, and a        212.629.9292
                                designers, retail chains, department stores, and specialty
                                                                                                reputation for top performance make ESS a reputable
                                optical retailers to design and manufacture private label                                                                     SUNWEAR BRANDS
                                                                                                source of goggles and sunglasses for public safety and
                                eyewear collections specifically for them. Evolutioneyes is                                                                   Ben Sherman, Beverly Hills Polo Club, French
                                                                                                defense. ESS provides eyewear to the U.S. military and
                                committed to fashion, quality, and customer satisfaction.                                                                     Connection, Jigsaw, Karen Millen, Nicole Farhi
                                                                                                firefighting markets with products sold in over 90 coun-
                                                                                                tries.                                                        ABOUT FABRIS LANE LTD
                                                                                                                                                              Starlight Accessories Inc., Fabris Lane’s U.S. distributor, is
                                EYEKING LLC                                                                                                                   committed to delivering quality sunglasses and specializes
                                eyeking.com
                                                                                                EYES CREAM SHADES INC.                                        in creating unique looks under its partner’s private labels.
                                CORPORATE                                                       eyescreamshades.com                                           Starlight Accessories is currently working on a new project
                                160 Terminal Dr.                                                                                                              with Fabris Lane Ltd. This joint venture has the goal of
                                                                                                CORPORATE
                                Plainview, NY 11803                                                                                                           bringing top U.K. eyewear brands to the U.S. The compa-
                                                                                                17595 Harvard St., Ste. C506
                                866.393.5464                                                                                                                  ny’s current products are sold at leading department and
                                                                                                Irvine, CA 92614
                                866.EYEKING                                                                                                                   specialty stores throughout the country.
                                                                                                949.310.5859
                                SHOWROOM
                                                                                                SUNWEAR BRAND
                                389 Fifth Ave.
                                New York, NY 10016
                                                                                                Eyes Cream Shades                                             FACE À FACE
                                                                                                                                                              faceaface-paris.com
                                212.889.3601                                                    ABOUT EYES CREAM SHADES INC.
                                                                                                Eyes Cream Shades Inc. is a leader in providing durable,      CORPORATE
                                SUNWEAR BRANDS
                                                                                                comfortable, and fashion-forward sunwear for kids. All of     1849 Bayshore Hwy., Ste.101
                                               ®                                ®
                                Under Armour Performance Eyewear, Hobie Polarized
                                                                                                the company’s lenses are made of polycarbonate and pro-       Burlingame, CA 94010
                                Sunglasses, Arsenal Optix™, The Realm Eyegear, Private
                                                                                                vide 100% UVA and UVB protection. Selected eyewear            888.388.3223
                                Label Division
                                                                                                styles also offer polycarbonate polarized lenses.
                                                                                                                                                              SHOWROOM
                                ABOUT EYEKING LLC
2010 Sunglasses Buyers’ Guide




                                                                                                                                                              56, Rue Saint-Lazare 75009
                                Established in 1955, Eyeking LLC is a third generation
                                                                                                                                                              Paris, France
                                complete sunglass solution company. Eyeking produces            EYEWEAR DESIGNS LTD.                                          011.33.1.56.33.3435
                                premium sunglasses, optical visors, and goggles for top         eyeweardesigns.com
                                retailers at multiple retail channels in the world. Powered                                                                   SUNWEAR BRAND
                                                                                                CORPORATE
                                by proprietary-patented technologies, Eyeking is a global                                                                     Face à Face
                                                                                                136 Oak Dr.
                                leader in eyewear and is on the forefront of sunglass
                                                                                                Syosset, NY 11791                                             ABOUT FACE À FACE
                                design and innovation. Eyeking’s products are built for the
                                                                                                800.645.6596                                                  Face à Face Eyewear was created in 1995 with the goal
                                serious athlete on and off the field, professional and casual
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                                                                                                                                                                                            SUNGLASSESMAG.COM
                                                                                                                                                                                                         f
of manufacturing glamorous eyewear that encompasses                 SUNWEAR BRANDS                                                 ABOUT FLYING FISHERMAN
the spirit of the 1950s, 1960s, and 1970s. Today, both              Foster Grant, Solar Shields, PolarEyes, Ironman, Field &       Flying Fisherman offers quality yet affordable polarized
opticians and department stores in over 40 countries                Stream, Body Glove, C9 by Champion                             sunglasses in over 50 style options. The company pro-
sell its products.                                                                                                                 duces Polarized AcuTint™ lens options in tri-acetate,
                                                                    ABOUT FGX INTERNATIONAL, INC.
                                                                                                                                   polycarbonate, and glass, all with maximum UV protection,
                                                                    FGX International is a leading designer and marketer of
                                                                                                                                   designed to eliminate glare and allow the user to see
                                                                    non-prescription reading glasses and sunglasses with a
FANTAS-EYES, INC.                                                   portfolio of established, well-recognized brands. FGXI also
                                                                                                                                   beneath the surface of the water. In addition to sunwear,
fantas-eyes.com                                                                                                                    Flying Fisherman manufactures eyewear retainers, fish
                                                                    holds licenses for the Ironman, Levi Strauss Signature,
                                                                                                                                   T-shirts, caps, visors, and pocket can coolers.
CORPORATE                                                           Field & Stream, Body Glove, and C9 by Champion brands.
385 Fifth Ave., 9th Fl.                                             FGX has approximately 500 full-time employees. Additional
New York, NY 10016                                                  offices are located in New York; San Luis Obispo, CA;
212.997.4433                                                        Toronto; Stoke-on-Trent, England; Mexico City; and
                                                                                                                                   FOX EYEWEAR
                                                                                                                                   foxeyewear.com
                                                                    Shenzhen, China.
SUNWEAR BRANDS
                                                                                                                                   CORPORATE
Airwalk, Chereskin, Etienne Aigner, FE New York, Hot
                                                                                                                                   Fox Head, Inc.
Kiss, US Polo Assn., XOXO
                                                                    FISHERMAN EYEWEAR /                                            Morgan Hill, CA 95037
ABOUT FANTAS-EYES, INC.                                             GUIDELINE POLARIZED EYEGEAR                                    408.776.8633
Fantas-Eyes, Inc. is a large private label sunglasses suppli-       fishermaneyewear.com
                                                                                                                                   SUNWEAR BRAND
er that has built its reputation on the values of quality, relia-   glpolarized.com
                                                                                                                                   Fox Eyewear
bility, and innovation. The company currently designs, man-
                                                                    CORPORATE
ufactures, and distributes sunglasses and accessories to a                                                                         ABOUT FOX EYEWEAR
                                                                    2501 9th St., Ste. 100
worldwide market. This global perspective provides Fantas-                                                                         Fox Eyewear combines sophisticated design with innovative
                                                                    Berkeley, CA 94710
Eyes with a vast array of trends and styles to help inspire                                                                        technology to offer style, optics, and comfort to the eye-
                                                                    510.848.4700
its eyewear designs.                                                                                                               wear market. The Fox Head logo is globally recognized as
                                                                    SUNWEAR BRANDS                                                 a brand synonymous with quality performance and design.
                                                                    Fisherman Eyewear, Cocoons OveRx, Guideline Polarized          Since its inception, Fox’s commitment to manufacturing
FASHION TECH EYEWEAR LLC                                            Eyegear                                                        products in the action sports industry has transcended
fashiontecheyewear.com                                                                                                             into its eyewear collections, thus creating products for
                                                                    ABOUT FISHERMAN EYEWEAR/
                                                                                                                                   the 21st century.
CORPORATE                                                           GUIDELINE POLARIZED EYEWEAR
1030-A Cindy Ln.                                                    Fisherman Eyewear has provided customers with quality
Carpinteria, CA 93013                                               and variety in the polarized eyewear industry since 1974.
866.467.3111                                                        With three main collections—Fisherman Eyewear, Cocoons
                                                                                                                                   FRUBI SHADES, LLC
                                                                                                                                   frubishades.com
                                                                    OveRx®, and Guideline Eyegear—Fisherman offers polar-
SUNWEAR BRANDS
                                                                    ized fishing glasses to the angling market. For 35 years,      CORPORATE
SOS Eyewear, Sunglass Options, Fashion Tech Eyewear
                                                                    the company has constantly refined its product line to offer   151 Kahiki Dr.
ABOUT FASHION TECH EYEWEAR LLC                                      a better selection for all eyewear needs.                      Tavernier, FL 33070
Fashion Tech Eyewear LLC is an eyewear holding compa-                                                                              602.741.3168
ny. The company’s management and staff have over 75
                                                                                                                                   SUNWEAR BRAND
years of experience in sunglass design, manufacturing, pri-         FLYING FISHERMAN                                               Frubi Shades
vate label, and distribution. Fashion Tech Eyewear’s collec-        flyingfisherman.com
tions offer high performance and fashion sunwear for                                                                               ABOUT FRUBI SHADES, LLC
                                                                    CORPORATE
women, men, teens, and children.                                                                                                   Frubi Shades is an innovator in children’s sunglasses. Its
                                                                    P.O. Box 545
                                                                                                                                   flagship product introduced an innovative change in sun-
                                                                    Islamorada, FL Keys 33036
                                                                                                                                   wear with a soft foam frame embedding a single highly
                                                                                                                                                                                                  2010 Sunglasses Buyers’ Guide




                                                                    800.335.9347
FGX INTERNATIONAL, INC.                                                                                                            solar-protective polycarbonate lens. With an adjustable
fgxi.com                                                            SHOWROOM                                                       velcro strap, Frubi Shades are designed to fit children aged
                                                                    171 Hood Ave.                                                  6 months to 6 years. They come in 16 different fun colors
CORPORATE
                                                                    Tavernier, FL Keys 33070                                       and prints, and are very affordable. Frubi Shades are avail-
500 George Washington Hwy.
                                                                    800.335.9347                                                   able at Whole Foods in FL, Sprouts Farmer’s Markets, and
Smithfield, RI 02917
                                                                                                                                   online at the company’s Web site.
800.733.6255                                                        SUNWEAR BRAND
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                                                                    Flying Fisherman
                                                                                                                                                                                                  9




SUNGLASSESMAG.COM
f
                                    FUSION EYEWEAR, INC.                                         HILCO                                                          HOVEN VISION
                                    fusion-eyewear.com                                           hilco.com                                                      hovenvision.com
                                    CORPORATE                                                    CORPORATE                                                      CORPORATE
                                    19 Newtown Rd.                                               33 West Bacon St.                                              216 Avenida Fabricante, Ste. 206
                                    Plainview, NY 11803                                          Plainville, MA 02762                                           San Clemente, CA 92694
                                    888.343.8746                                                 508.699.4406                                                   949.369.1976

                                    SUNWEAR BRANDS                                               SUNWEAR AND ACCESSORIES BRANDS                                 SUNWEAR BRAND
                                    Jean Paul Gaultier, Iyoko Inyake                             Leader®, Dualies® (Sports Eyewear Holders), SunClips™          Hoven

                                    ABOUT FUSION EYEWEAR, INC.                                   ABOUT HILCO                                                    ABOUT HOVEN VISION
                                    Fusion Eyewear, Inc., founded in 2004, is a dynamic eye-     Hilco manufactures more than 20,000 products designed          Conceived on the beaches of Southern California, Hoven
                                    wear company that never loses sight of its customers.        to solve common eyecare/eyewear problems and to facili-        Vision designs, manufactures, and markets premium sun-
                                    Fusion remains in touch with today’s eyewear needs by        tate practical growth. For over 50 years, Hilco has been       wear for action sports and youth lifestyles. The company’s
                                    introducing innovative products and frame technology.        distributing its extensive product line in the Americas,       product design and inspiration targets the surfing, snow-
                                                                                                 Europe, and Australia.                                         boarding, skateboarding, motorcross, fashion, music, and
                                                                                                                                                                entertainment markets.
                                    GATORZ EYEWEAR
                                    gatorz.com                                                   HI-LOOK, INC.
                                    CORPORATE
                                                                                                 studiohilook.com                                               IC! BERLIN AMERICA, LLC
                                                                                                                                                                ic-berlin.de
                                    12925 Brookprinter Pl., Ste. 200                             CORPORATE
                                    Poway, CA 92064                                              12155 Magnolia Ave. #8C                                        CORPORATE
                                    800.767.4287                                                 Riverside, CA 92503                                            1627 N. 2nd St., Ste. 300
                                                                                                 877.944.5665                                                   Philadelphia, PA 19122
                                    SUNWEAR BRAND
                                                                                                                                                                866.634.8990
                                    Gatorz                                                       ACCESSORIES BRANDS
                                                                                                 Hi-Look, Studio Hilook, Sunbrite                               SUNWEAR BRAND
                                    ABOUT GATORZ EYEWEAR
                                                                                                                                                                ic! berlin
                                    Gatorz Eyewear is dedicated to endurance, performance,       ABOUT HI-LOOK
                                    and intensity within the eyewear industry. The company’s     Headquartered in Southern California, Hi-Look, Inc. manu-      ABOUT IC! BERLIN AMERICA, LLC
                                    Billet Aluminum eyewear frames are carved from 7075 bil-     factures and distributes premium microfiber cleaning           ic! berlin america, LLC is a youthful and innovative compa-
                                    let aircraft aluminum and are then molded around 1.8mm       cloths. Accessory microfiber products include artwork-         ny rooted in the philosophy of function as the core of
                                    polycarbonate lenses. All Gatorz Eyewear styles offer 100%   infused cleaning cloths, pouches, and care-kits. Hi-Look       strong design. The screwless hinge system, ic! berlin’s
                                    UV protection while remaining completely distortion free.    also offers the portable Capsule Cloth and eyeglass repair     flagship design, provides customers with lightweight eye-
                                                                                                 kits under the Sunbrite brand.                                 wear made of flexible stainless steel.

                                    GIRO
                                    giro.com                                                     HOT BUTTERED                                                   ICE-TECH ADVANCED
                                    CORPORATE
                                                                                                 hotbutteredusa.com                                             POLARIZED SUNGLASSES
                                                                                                                                                                ice-tech.com
                                    380 Encinal St.                                              CORPORATE
                                    Santa Cruz, CA 95060                                         525 Clayton St., Ste. B                                        CORPORATE
                                    831.420.4010                                                 Orlando, FL 32804                                              681 Atlantic Blvd.
                                                                                                 407.841.1899                                                   Atlantic Beach, FL 32233
                                    ACCESSORIES BRAND
                                                                                                                                                                888.423.8324
                                    Giro                                                         SUNWEAR BRAND
    2010 Sunglasses Buyers’ Guide




                                                                                                 Hot Buttered                                                   SUNWEAR BRAND
                                    ABOUT GIRO
                                                                                                                                                                ICE-TECH
                                    Giro is a global leader in the design, development, and      ABOUT HOT BUTTERED
                                    marketing of protective gear and accessories for action      Hot Buttered designs and markets lightweight handcrafted       ABOUT ICE-TECH POLARIZED SUNGLASSES
                                    sports. Based in Santa Cruz, CA, Giro is a consumer-         eyewear which combines bold design and maximum com-            ICE-TECH ADVANCED POLARIZED SUNGLASSES offers
                                    focused brand, driven to create products on the leading      fort in unique patented frames exclusive to the brand. Hot     polarized sun lenses with functional and fashionable
                                    edge of inspired design.                                     Buttered’s products are fitted with scratch-resistant, high    frames. State-of-the-art frame materials, including titani-
                                                                                                 quality Italian lenses, which are available in polarized and   um, graphite nylon, and ophthalmic alloys are used by ICE-
    ■




                                                                                                 non-polarized options.                                         TECH in collaboration with the latest lens technologies. All
10




                                                                                                                                                                                             SUNGLASSESMAG.COM
                                                                                                                                                                                                            j
lenses are available with ICE-TECH Advanced Polarized            and crafted in Italy. The company’s focus is to produce        San Clemente, CA 92673
Armor and are Rxable through ICE-TECH Advanced Thin-             complementary accessories for a creative lifestyle. Initium    949.542.4841
Ice Prescription Technology, which uses all-digital surfacing.   achieves this goal by blending elements of iconic design
                                                                                                                                SUNWEAR BRAND
                                                                 with leading technology in the eyewear field.
                                                                                                                                Jee Vice

ICU EYEWEAR                                                                                                                     ABOUT JEE VICE
icueyewear.com                                                   IS EYEWEAR                                                     Jee Vice is a premium women’s eyewear collection of sultry
                                                                 iseyewear.com                                                  sunglasses and Rx frames seeded in influential designs of
CORPORATE
                                                                                                                                the past. Since 2003, Jee Vice has created forward-thinking
625 DuBois, Ste. H                                               CORPORATE
                                                                                                                                eyewear, which is designed in France and handmade in Italy.
San Rafael, CA 94901                                             556 Clark Dr.
800.435.5747                                                     Vancouver, BC
                                                                 Canada, V5L 3H7
SUNWEAR BRAND
                                                                 604.708.8816
                                                                                                                                JEN/JUST EVERYTHING NICE
ICU Eyewear                                                                                                                     jenoptics.com
                                                                 SUNWEAR BRAND
ABOUT ICU EYEWEAR                                                                                                               CORPORATE
                                                                 IS Eyewear
ICU Eyewear is a leader in fashion reading glasses, sun read-                                                                   1020 Calle Cordillera, Unit 103
ers, and sunglasses. Its stylish frames feature optical quali-   ABOUT IS EYEWEAR                                               San Clemente, CA 92673
ty with spring hinges and aspheric lenses. ICU Eyewear also      IS Eyewear was founded in 1997 by Devun Walsh with the         949.366.0490
offers eco-friendly reading glasses, sun readers, and sun-       goal of creating stylish goggles designed specifically for
                                                                                                                                SUNWEAR BRAND
glasses made from reclaimed plastic, recycled metal, and         snowboarders. In 2000, the Vancouver-based company
                                                                                                                                JEN
sustainable bamboo.                                              introduced its first line of sunglasses to the action sports
                                                                 industry. In collaboration with designer Kenta Goto, IS has    ABOUT JEN/JUST EVERYTHING NICE
                                                                 created a unique sunwear product line that blends sophisti-    JEN/Just Everything Nice is an athlete-inspired eyewear brand
I-DEALOPTICS                                                     cated style with clean aesthetic appeal.                       for the surf, skate, and snow markets. Sports enthusiasts,
i-dealoptics.com                                                                                                                artists, and musicians inspire the company by providing a
                                                                                                                                stylish and fun perspective on eyewear.
CORPORATE
840 E. Lewiston
                                                                 JACK MARTIN COMPANY, INC.
                                                                 martinsunglasses.com
Ferndale, MI 48220
800.758.6249                                                     CORPORATE AND SHOWROOM
                                                                                                                                JONATHAN PAUL EYEWEAR
                                                                                                                                jpeyewear.com
                                                                 1608 Yeager Ave.
SUNWEAR BRAND
                                                                 La Verne, CA 91750                                             CORPORATE
SunTrends
                                                                 800.767.8555                                                   2600 McHale Ct. #175
ABOUT I-DEALOPTICS                                                                                                              Austin, TX 78758
                                                                 SUNWEAR BRAND
Founded in 1996, i-dealoptics has grown into a leading                                                                          888.834.8872
                                                                 Martin Sunglasses
wholesale distributor of quality budget eyewear and sun-
                                                                                                                                SUNWEAR BRANDS
wear. Its in-house brands consist of comprehensive collec-       ABOUT JACK MARTIN COMPANY, INC.
                                                                                                                                JP Eyewear, Fitovers Eyewear
tions for women, men, and children. The company’s high           Jack Martin Company, Inc. is a family-owned business and
quality products deliver value at incredible prices.             direct importer of fashion sunglasses and readers for over     ABOUT JONATHAN PAUL EYEWEAR
                                                                 65 years. Based in Southern California, the company is         Fitovers Eyewear® was originally developed in Australia to
                                                                 committed to quality, fashion, and affordability. With a       combat the ruthless Australian sun. This revolutionary sun-
INITIUM EYEWEAR                                                  structure that allows for the dynamic changes inherent to      glass, with its innovative wraparound styling, quickly
initiumeyewear.com                                               the sunglass business, Jack Martin is able to continually      caught on. Fitovers Eyewear® was not only embraced in
                                                                 provide customers with a large selection of quality sun-       Australia and New Zealand, but international demand led to
CORPORATE
                                                                                                                                                                                                2010 Sunglasses Buyers’ Guide




                                                                 glasses and reading glasses. The company welcomes both         global distribution as well, developing a well-earned reputa-
3100 W. Warner Ave., Ste. 9
                                                                 distributor and private label inquiries.                       tion as a world market leader.
Santa Ana, CA 92704
877.464.8486

SUNWEAR BRAND                                                    JEE VICE                                                       JULBO, INC.
Initium                                                          jeevice.com                                                    julbousa.com
ABOUT INITIUM EYEWEAR                                            CORPORATE                                                      CORPORATE
                                                                                                                                                                                                    ■




Initium Eyewear is a luxury brand designed in California         1031 Calle Recodo, Unit A                                      25 Omega Dr., Ste. 150
                                                                                                                                                                                                11




SUNGLASSESMAG.COM
j
                                    Williston, VT 05495                                            KENMARK GROUP                                                    SHOWROOM
                                    800.651.0833                                                   kenmarkoptical.com                                               860 S. Los Angeles St.
                                                                                                                                                                    Los Angeles, CA 90014
                                    SUNWEAR BRAND                                                  CORPORATE
                                                                                                                                                                    310.204.5300
                                    Julbo                                                          11851 Plantside Dr.
                                                                                                   Louisville, KY 40299                                             SUNWEAR BRAND
                                    ABOUT JULBO, INC.
                                                                                                   800.627.2898                                                     Ksubi
                                    Julbo, Inc. has been at the forefront of the optical and
                                    action sports eyewear industry since 1888. In the last 120     SUNWEAR DIVISION                                                 ABOUT KSUBI
                                    years, Julbo has evolved from producing only basic correc-     50 S. Steele St., Ste. 330                                       In 2004, Ksubi launched its first sunglass collection. This
                                    tive lenses to globally manufacturing protective eyewear for   Denver, CO 80209                                                 line developed into an extensive eyewear range, receiving
                                    all outdoor pursuits. Today, Julbo creates sunwear for both    877.677.8896                                                     acclaim for its innovative design. Currently, Ksubi eyewear
                                    children and adults, while providing technically advanced                                                                       is handmade in Japan and China using original frame-
                                                                                                   SUNWEAR BRANDS
                                    sunglasses for running, mountain biking, and water sports.                                                                      shaping techniques. The company’s sunglasses are avail-
                                                                                                   Lilly Pulitzer, Kensie, Vera Wang
                                                                                                                                                                    able for purchase in Ksubi stores and in over 300 inde-
                                                                                                   ABOUT KENMARK GROUP                                              pendent retailers worldwide.
                                    KAENON POLARIZED                                               With more than 35 years of experience, Kenmark Group
                                    kaenon.com                                                     provides high quality products and service to eyecare pro-

                                    CORPORATE
                                                                                                   fessionals. Kenmark offers a diverse portfolio of brands,        L.A.EYEWORKS, INC
                                                                                                   ranging from top fashion house designers to American             laeyeworks.com
                                    864 W. 16th St.
                                                                                                   icons. The Sunwear Division, located in Denver, CO, distrib-
                                    Newport Beach, CA 92663                                                                                                         CORPORATE
                                                                                                   utes fashion sunwear brands to specialty sunglass and
                                    949.574.7918                                                                                                                    820 N. La Brea Ave.
                                                                                                   department stores.
                                                                                                                                                                    Los Angeles, CA 90038
                                    SUNWEAR BRAND
                                                                                                                                                                    800.348.3337 x4
                                    Kaenon Polarized

                                    ABOUT KAENON POLARIZED
                                                                                                   KREED EYEWEAR                                                    SUNWEAR BRANDS
                                                                                                   kreedeyes.com                                                    l.a.Eyeworks, Fiction by l.a.Eyeworks
                                    Founded by brothers Steve and Darren Rosenberg, Kaenon
                                    Polarized is dedicated to providing polarized optics and       CORPORATE AND SHOWROOM                                           ABOUT L.A.EYEWORKS, INC
                                    high-performance frames to elite athletes and active           20512 Crescent Bay, Unit 102                                     Privately owned and operated, l.a.Eyeworks has been cre-
                                    lifestyle enthusiasts. Building on Steve Rosenberg’s 20 plus   Lake Forest, CA 92630                                            ating unique eyewear since 1979. Designed by the compa-
                                    years of experience in the sports optics world, Kaenon         949.770.3410                                                     ny’s co-owners, Gai Gherardi and Barbara McReynolds,
                                    Polarized has created innovations like the patented SR-91®                                                                      l.a.Eyeworks’ iconoclastic glasses are immediately recog-
                                                                                                   SUNWEAR BRAND
                                    lens, Light Transmission Level™ Technology, and its award-                                                                      nizable for their modern strokes and bold colors which pro-
                                                                                                   Kreed
                                    winning KORE product. Today, Kaenon Polarized brings lux-                                                                       voke personality and identity. With two namesake retail
                                    ury performance eyewear to professionals and active            ABOUT KREED EYEWEAR                                              stores in Southern California, l.a. Eyeworks frames and
                                    lifestyle enthusiasts in both land and water sports.           Born in 2002, Kreed is a leader in distributing high quality,    sunglasses are also distributed to exclusive retailers and
                                                                                                   distinctive, affordable sunglasses and goggles. The store        opticians worldwide.
                                                                                                   owners, employees, and athletes are its best spokespeo-
                                    KBL EYEWEAR, INC.                                              ple. Kreed believes that price should not drive the quality of
                                    kbleyewear.com                                                 the product. The company uses only quality optical materi-       LAFONT
                                                                                                   als and offers a wide range of styles covering everything        lafont.com
                                    CORPORATE
                                                                                                   from youth and pop culture aviators to vintage and polar-
                                    63 Bankside Dr.                                                                                                                 CORPORATE
                                                                                                   ized sunglasses that are both functional and technologically
                                    Centerport, NY 11721                                                                                                            665 Broadway, Ste. 401
                                                                                                   advanced.
                                    631.261.0324                                                                                                                    New York, NY 10012
    2010 Sunglasses Buyers’ Guide




                                                                                                                                                                    800.832.8233
                                    SUNWEAR BRAND
                                    KBL Eyewear                                                    KSUBI                                                            SUNWEAR BRAND
                                                                                                   ksubi.com                                                        Lafont Paris
                                    ABOUT KBL EYEWEAR, INC.
                                    KBL is a NY-based fashion lifestyle brand obsessed with        CORPORATE                                                        ABOUT LAFONT
                                    impeccable quality, fit, fashion, and design.                  219 Mulberry St.                                                 Over 80 years of experience have made Lafont a top
                                                                                                   New York, NY 10012                                               designer of unique and stylish eyewear frames inspired by
                                                                                                   212.334.4690                                                     the heritage of French lifestyle. Lafont integrates Parisian
    ■
    12




                                                                                                                                                                    elegance and luxury with technical knowledge to create

                                                                                                                                                                                                 SUNGLASSESMAG.COM
                                                                                                                                                                                                     m
eyewear frames that embody the company’s essence                CORPORATE                                                      Ferragamo, Stella McCartney, Tiffany & Co, Tory Burch,
and style.                                                      1335 Pacific Ave., Ste. 102                                    Versace, Vogue
                                                                Yuma, AZ 85365
                                                                                                                               ABOUT LUXOTTICA GROUP
                                                                928.329.0006
                                                                                                                               Luxottica Group is a global leader in fashion, luxury, and
LEGACIE, THE LUXURY HOUSE                                       SUNWEAR BRAND                                                  sports eyewear, with over 6,250 optical and sun retail
OF B. ROBINSON, INC                                             Liquid Eyewear                                                 stores in North America, Asia-Pacific, China, South Africa,
legacie.com
                                                                                                                               and Europe, and a strong and well-balanced brand portfo-
                                                                ABOUT LIQUID EYEWEAR
CORPORATE                                                                                                                      lio. In addition to a global wholesale network covering 130
                                                                Liquid Eyewear creates durable products through innova-
1140 Broadway                                                                                                                  countries, Luxottica manages leading retail brands such as
                                                                tive ideas, increased attention to unique design, and knowl-
New York, NY 10001                                                                                                             LensCrafters and Pearle Vision in North America, OPSM
                                                                edge of the outdoor enthusiast’s eyewear needs. All of the
866.534.2243                                                                                                                   and Laubman & Pank in Australasia, LensCrafters in
                                                                company’s products are manufactured in the U.S., includ-
                                                                                                                               greater China, and Sunglass Hut globally. The company is
SHOWROOM                                                        ing its light-to-dark lenses and wrap design Rx program
                                                                                                                               also dedicated to building a mutually rewarding partnership
390 Fifth Ave., Ste. 803                                        eyewear. Liquid Eyewear’s entire Aluminum line also comes
                                                                                                                               with eyecare professionals by designing programs and ini-
New York, NY 10018                                              with a lifetime warranty.
                                                                                                                               tiatives to highlight the importance of expanding the entire
212.545.8100
                                                                                                                               eyewear category.
SUNWEAR BRANDS
Judith Leiber, Kata, David Yurman Eyewear
                                                                LIVE EYEWEAR
                                                                liveeyewear.com
ABOUT LEGACIE, THE LUXURY HOUSE OF B. ROBINSON, INC
                                                                                                                               MARCHON EYEWEAR
                                                                CORPORATE                                                      marchon.com
Legacie, the Luxury House of B. Robinson, Inc, was found-
                                                                3490 Broad St.
ed in 2002 with the goal of creating high-end eyewear that                                                                     CORPORATE
                                                                San Luis Obispo, CA 93401
combines fine materials with artistic integrity. Legacie fos-                                                                  35 Hub Dr.
                                                                800.834.2563
ters the next generation of eyewear by partnering with                                                                         Melville, NY 11747
those who create objects of singular beauty and originality     SUNWEAR BRANDS                                                 631.755.2020
in an effort to bring a different level of design to the eye-   Cocoons, Quattro, Vistana, Low Vision Cocoons
                                                                                                                               SHOWROOM
wear marketplace.
                                                                ABOUT LIVE EYEWEAR                                             8 W. 40th St.
                                                                Live Eyewear is a leading manufacturer of optical quality      New York, NY 10018
                                                                sunglasses specifically designed to be worn over prescrip-
LIBERTY SPORT                                                   tion eyewear. OveRx (over prescription) collections feature
                                                                                                                               SUNWEAR BRANDS
libertysport.com                                                                                                               Calvin Klein Collection, ck Calvin Klein, Coach, DIANE
                                                                patented designs available in a diverse spectrum of polar-
                                                                                                                               von FURSTENBERG, Disney/XGames, Emilio Pucci,
CORPORATE                                                       ized and non-polarized tints developed to enhance visual
                                                                                                                               Fendi, Jil Sander, KARL LAGERFELD, Michael Kors,
107 Fairfield Rd.                                               acuity. The Cocoons® brand is recognized worldwide and is
                                                                                                                               Nautica, Nike, Sean John
Fairfield, NJ 07004                                             synonymous with comfort, convenience, and quality. Live
800.444.5010                                                    Eyewear’s focus on innovation and artistry has resulted in     ABOUT MARCHON EYEWEAR
                                                                high quality OveRx products.                                   Marchon Eyewear, Inc. is one of the world’s largest manu-
SUNWEAR BRAND
                                                                                                                               facturers and distributors of quality eyewear and sunwear.
Liberty Sport
                                                                                                                               The company markets its products under many prestigious
ABOUT LIBERTY SPORT                                             LUXOTTICA GROUP                                                brand names. Headquartered in New York, with internation-
Liberty Sport is committed to educating eyewear con-            luxottica.com                                                  al regional headquarters, Marchon distributes its products
sumers on the performance difference between fashion                                                                           through numerous local sales offices serving customers in
                                                                CORPORATE
eyeglasses and Rec Specs protective eyewear. Rec                                                                               a network of 100 countries.
                                                                44 Harbor Park Dr.
Specs, the company’s premier line, has specific uses and
                                                                Port Washington, NY 11050
functional benefits to prevent eye injuries to those who
                                                                                                                                                                                              2010 Sunglasses Buyers’ Guide




lead active lifestyles. Liberty Sport sets a standard for       SHOWROOM                                                       MARCO POLARIZED/
athletic eyewear by improving performance with                  420 Fifth Ave.                                                 MERCHAMP USA
Rxable sunglasses, engineered across its entire Sun             New York, NY 10018                                             marcoeyewear.com
Performance collection.                                         212.302.1200
                                                                                                                               CORPORATE
                                                                SUNWEAR BRANDS                                                 77 Mill St., Unit 108
                                                                Anne Klein, Brooks Brothers, Burberry, Bvlgari, Chanel,        Westfield, MA 01085
LIQUID EYEWEAR                                                  Club Monaco, Dolce & Gabbana, D&G, DKNY, Miu Miu,              413.485.7522
                                                                                                                                                                                                  ■




liquidpolarized.com
                                                                                                                                                                                              13




                                                                Persol, Polo, Prada, Ralph Lauren, Ralph, Ray-Ban®,

SUNGLASSESMAG.COM
AVALON EYEWEAR, INC.
avaloneyewear.com


CORPORATE AND SHOWROOM
103 Stonehurst Ct.
Northvale, NJ 07647
888.767.0383


SUNWEAR BRANDS
Avalon Collection, Wired, Norma Kamali


ABOUT AVALON EYEWEAR, INC.
With over seven decades of tradition, Avalon Eyewear
has built its strong reputation by offering a portfolio of
eyewear, sunwear, cases, and accessories as fash-
ionable as they are practical. Driven by style and
technology, and always on top of industry trends,
Avalon’s products remain at the leading-edge of
fashion, and are tailored to meet the ever-changing
needs of today’s business. Avalon Eyewear currently
maintains a direct national sales force in the U.S. and
an export sales office servicing the Americas and
beyond.


UP CLOSE
Norma Kamali introduces a Timeless Sunwear
Collection of Classic Shapes. From cat eyes and
aviators to oversized glamour and modern vintage
styles, the collection offers a complete range of
quality sunwear in beautiful handmade materi-
als—some featuring sleek and glossy mirrored
lenses. Nine styles are offered in rich colors of
black, tokyo tortoise, and shiny gold and silver.
Personal style is timeless.




                                                             2010 Sunglasses Buyers’ Guide
                                                             15  ■
EYEKING LLC
eyeking.com
CORPORATE
160 Terminal Dr.
Plainview, NY 11803
866.393.5464
866.EYEKING


SHOWROOM
389 Fifth Ave.
New York, NY 10016
212.889.3601


SUNWEAR BRANDS
Under Armour® Performance Eyewear, Hobie®
Polarized Sunglasses, Arsenal Optix™, The
Realm Eyegear, Private Label Division


ABOUT EYEKING LLC
Established in 1955, Eyeking LLC is a third
generation complete sunglass solution company.
Eyeking produces premium sunglasses, optical
visors, and goggles for top retailers at multiple
retail channels in the world. Powered by propri-
etary-patented technologies, Eyeking is a global
leader in eyewear and is on the forefront of sun-
glass design and innovation. Eyeking’s products
are built for the serious athlete on and off the
field, professional and casual water athletes,
and early fashion adopters. Eyeking’s premium
brand mix and hunger for innovation embodies
the company’s ideals: an aspiration for the best
in class design, service, technology, and value.


UP CLOSE
Hobie Polarized has always stood for high quality
polarized lenses. Its proprietary polarized film
allows eyes to transmit clear “color messages”
to the wearer’s brain. This allows the wearer to
see all colors vividly and enhances visual acuity.
Hobie Polarized sunglasses are equipped with
HydroClean™ Plus lens technology. A unique
                                                     2010 Sunglasses Buyers’ Guide




formulation of hydrophobic and anti-reflective
coatings is applied under carefully controlled
conditions. The result is an innovative lens
offering the superior visual acuity that sheds
water, resists dust and grime, and is easy to
clean and reduces distracting reflections from
light sources behind the wearer.
                                                     17  ■
                                                                                                                      Eye health is
                                                                                                                      Wiley X safe
                                                                                                                      Control Serie
                                                                                                                      dust, debris
                                                                                                                      that means im




WILEY X, the WILEY X Eyewear Logo, WX, the WX Eyewear Logo and the WX WILEY X Logo are trademarks of Wiley X, Inc.,
registered (marca registrada) or pending registration in the U.S. and numerous other countries and jurisdictions.
                                                                                                  WILEY X, INC.
                                                                                                  wileyx.com
                                                                                                  CORPORATE
                                                                                                  7491 Longard Rd.
                                                                                                  Livermore, CA 94551
                                                                                                  800.776.7842


s easy to take for granted, yet eye dangers are present almost everywhere.                        SUNWEAR BRAND
ety-rated eyewear exceeds ANSI Z87.1-2003 standards. Our Rx-ready Climate                         Wiley X Eyewear
es features patented removable Facial Cavity™ seals to block out wind,
 and peripheral light, for a total protection package. For your customers                         ABOUT WILEY X, INC.
                                                                                                  Wiley X, Inc. has manufactured performance
mpact injury, irritation and fatigue are a thing of the past.   //   WILEYX.COM
                                                                                                  sunglasses, goggles, and protective eyewear
                                                                                                  for over 20 years. All of the company’s sunwear
                                                                                                  products meet ANSI Z87.1 2003 standards for
                                                                                                  impact resistance, and most can be fitted with
                                                                                                  Rx lenses. Wiley X styles are perfect for active
                                                                                                  wearers and many are worn by members of
                                                                                                  military and by law enforcement units around
                                                                                                  the world.


                                                                                                  UP CLOSE
                                                                                                  For use on the job, on a mission, or just
                                                                                                  around town, Wiley X provides off-the-chart
                                                                                                  eyewear. This season, Wiley X has launched
                                                                                                  many new styles including its highly anticipated
                                                                                                  Black Ops Collection featuring styles from its
                                                                                                  ultra-popular Climate Control, Active, and
                                                                                                  Street series.




                                                                                                                                                     2010 Sunglasses Buyers’ Guide
                                                                                                                                                     19  ■




                                   Vision Expo East
                                   Booth #3074        CLIMATE CONTROL SERIES
                                                                AirRage   //   Jake   //   Rout
m
                                SUNWEAR BRAND                                                   age categories. The company distributes both nationally          CORPORATE
                                MARCO polarized                                                 and internationally with its worldwide headquarters in NY        60 Thoreau St., Ste. 207
                                                                                                and sales/distribution centers in Brazil and Italy.              Concord, MA 01742
                                ABOUT MARCO POLARIZED/MERCHAMP USA
                                                                                                                                                                 978.371.2900
                                Marco Polarized is a division of Merchamp Ltd, which was
                                founded in 1990 and is headquartered in Dublin, Ireland.                                                                         SUNWEAR BRAND
                                Marco currently offers a collection of high fashion, Rxable
                                                                                                MAUI JIM SUNGLASSES                                              Real Kids Shades
                                                                                                mauijim.com
                                sunwear that is distributed by optical laboratories and inte-
                                                                                                                                                                 ABOUT MFS EYEWEAR
                                grated retailers in the U.S. and Canada. This collection was    CORPORATE
                                                                                                                                                                 Founded in 2002 as My First Shades®, Real Kids Shades®
                                created by combining knowledge of the eyewear industry          721 Wainee St.
                                                                                                                                                                 takes a proactive approach to eye protection by designing
                                with the company’s goal of offering the perfect sunglass        Lahaina, HI 96761
                                                                                                                                                                 comfortable and stylish children’s 100% UV-protected eye-
                                selection for all facial shapes and skin complexions.           888.628.4546
                                                                                                                                                                 wear. The company is an iParenting Media Award winner
                                                                                                SUNWEAR BRAND                                                    for its patented wraparound sunglasses and has been rec-
                                                                                                Maui Jim                                                         ognized by both the Melanoma International Foundation
                                MARCOLIN USA                                                                                                                     and Prevent Blindness America organizations. RKS is cur-
                                marcolinusa.com                                                 ABOUT MAUI JIM SUNGLASSES
                                                                                                                                                                 rently adding product lines specifically targeted at kids
                                                                                                Maui Jim Sunglasses feature patented Polarized-Plus®2
                                CORPORATE                                                                                                                        aged 5 to 12 years old. The new Real Kids Shades lines
                                                                                                lens technology with color enhancement, which wipes out
                                7543 E. Tierra Buena Ln.                                                                                                         will reflect the company’s commitment to 100% UV eye
                                                                                                glare completely and injects the view with color, clarity, and
                                Scottsdale, AZ 85260                                                                                                             protection for all children ages up to 12 years old.
                                                                                                contrast. The company’s patented multi-layered lens
                                800.527.9265
                                                                                                design allows more usable light to be transmitted to the
                                SUNWEAR BRANDS                                                  eyes, providing saturated colors and higher levels of con-
                                DSQUARED2, John Galliano, Just Cavalli, Kenneth Cole            trast in any environment. Maui Jim manufactures some-
                                                                                                                                                                 MODO EYEWEAR
                                                                                                                                                                 modobiz.com
                                New York, Kenneth Cole Reaction, Mont Blanc, Roberto            thing for every lifestyle by offering three lens material
                                Cavalli, Timberland, Tom Ford, TOD'S                            choices and four lens color options.                             CORPORATE
                                                                                                                                                                 594 Broadway, Ste. 801
                                ABOUT MARCOLIN USA
                                                                                                                                                                 New York, NY 10012
                                From Marcolin’s inception in 1961, Giovanni Marcolin
                                Coffen designed his frame company around the virtues of
                                                                                                THE MCGEE GROUP                                                  800.223.7610
                                                                                                mcgeegroup.com
                                quality, design, and fashion. The company has remained                                                                           SUNWEAR BRANDS
                                focused on these hallmarks by developing a growing num-         CORPORATE                                                        3.1 Phillip Lim, Baby Phat, Derek Lam, Fabien Baron
                                ber of non-competing licensed and proprietary eyewear           510 Commerce Park Dr.                                            Eyewear, M+, Modo, Modo for NetJets, Phat Farm, Saki,
                                collections. From fashion-forward product design to manu-       Marietta, GA 30060                                               Tretorn, ECO, 7 for All Mankind, Modo for Jason Wu
                                facturing and strategic market distribution, Marcolin strives   800.966.2020
                                                                                                                                                                 ABOUT MODO EYEWEAR
                                to set itself apart from the competition.
                                                                                                SUNWEAR BRANDS                                                   Modo Eyewear offers optical products for individual person-
                                                                                                Vera Bradley, XOXO, Ducks Unlimited                              alities in its line of luxury eyewear. Modo’s design aesthetic
                                                                                                                                                                 is discreet and the company believes that the future of lux-
                                MATCH EYEWEAR                                                   ABOUT THE MCGEE GROUP
                                                                                                                                                                 ury lies in the discovery of brands and styles beyond the
                                matcheyewear.com                                                For over 30 years, The McGee Group has gained recogni-
                                                                                                                                                                 obvious.
                                                                                                tion as a forward-thinking company by merging innovative
                                CORPORATE
                                                                                                technology with fashion, offering quality products, superior
                                82 Union St.
                                                                                                marketing support, and value added customer service. The
                                Mineola, NY 11501
                                                                                                McGee Group markets ophthalmic frames, sunwear, read-
                                                                                                                                                                 MOREL
                                877.886. 2824                                                                                                                    morel-france.com
                                                                                                ing glasses, and cases to all customer groups throughout
                                SUNWEAR BRANDS                                                  North America. McGee’s focus continues to focus on pro-          CORPORATE
2010 Sunglasses Buyers’ Guide




                                Adrienne Vittadini, Float Milan Sunwear, Helium Paris           viding state of the art products and services, along with a      500 W. Main St.
                                Sunwear, Match Eyewear                                          unique merchandising environment reflective of its individ-      Wyckoff, NJ 07481
                                                                                                ual brands’ distinct personality.                                800.526.8838
                                ABOUT MATCH EYEWEAR
                                Match Eyewear was conceived in 2001 through a union of                                                                           SUNWEAR BRAND
                                optical industry veterans who joined marketing knowledge                                                                         Koali
                                with talented designers and state-of-the-art techniques.
                                                                                                MFS EYEWEAR
                                                                                                realkidsshades.com                                               ABOUT MOREL
                                Today, Match provides customers worldwide with collec-
                                                                                                                                                                 Morel is celebrating its 130th anniversary this year.
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                                tions of European-designed eyewear plus sunwear for all
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                                                                                                                                                                 Positioned as a design-oriented company, Morel offers a

                                                                                                                                                                                               SUNGLASSESMAG.COM
                                                                                                                                                                                                       n
unique mix of high quality creative and technology-driven    CORPORATE                                                          ABOUT NATIVE EYEWEAR
products. Koali sunwear by Morel brings a new perspective    Brunnenstrasse 153                                                 Native Eyewear designs sunglasses and goggles for out-
to eyewear by interpreting nature. Every frame design        10115 Berlin                                                       door enthusiasts, adventure seekers, and athletes who get
emulates something from the natural world such as a          Germany                                                            their kicks off of emerging sports. Native provides style and
flower, plant, or even an insect with intricate temple       0049.30.20.45.6645                                                 performance with its interchangeable polarized lenses,
designs available in an audacious palette of colors.                                                                            lightweight frames, an anti-fog ventilation system, and
                                                             SHOWROOM
                                                                                                                                grip—all backed by its lifetime warranty.
                                                             Crystalline Consulting & Distribution
                                                             10 Carter Rd.
MOSCOT EYEWEAR AND                                           West Orange, NJ 07052
EYECARE SINCE 1915                                           973.669.0063
                                                                                                                                NICO DESIGN
moscot.com                                                                                                                      nicodesign.it
                                                             SUNWEAR BRAND
CORPORATE AND SHOWROOM                                                                                                          CORPORATE
                                                             MYKITA
69 W. 14th St.                                                                                                                  Via Giacinto Collegno, 46/bis
New York, NY 10011                                           ABOUT MYKITA                                                       10138 Turin
212.647.1550                                                 Mykita produces eyewear collections defined by technical           Italy
                                                             solutions, the creative use of modern materials, and a             011.39.011.4474771
SUNWEAR BRAND
                                                             wealth of experience in eyewear design. With two main
MOSCOT                                                                                                                          SHOWROOM
                                                             lines, the company has developed new technology in
                                                                                                                                I Optics Inc.
ABOUT MOSCOT EYEWEAR AND EYECARE SINCE 1915                  screwless and snap hinges. All frames are handmade at
                                                                                                                                3610 Oceanside Rd.
MOSCOT Eyewear and Eyecare Since 1915 has been a             Mykita’s Berlin workshop and distributed globally to opti-
                                                                                                                                Oceanside, NY 11572
New York City institution for over 90 years. Each location   cians and department stores.
                                                                                                                                800.766.0077
offers a selection of over 1,000 frames and an extensive
inventory of contact and eyeglass lenses. The company’s                                                                         SUNWEAR BRANDS
own branded line of vintage-inspired glasses and sun-        NANOFILM                                                           Derapage, VANNI
glasses, MOSCOT Originals, is also available. The newest     nanofilmproducts.com
                                                                                                                                ABOUT NICO DESIGN
line, MOSCOT Spirit, remains true to the company’s classic
                                                             CORPORATE                                                          Nico Design was founded in Turin, Italy over 20 years ago.
downtown identity by mixing elements of the Originals with
                                                             10111 Sweet Valley Dr.                                             Developing out of the Vitaloni family’s entrepreneurial auto-
modern new styling.
                                                             Valley View, OH 44125                                              motive sector, Nico Design is now an established company
                                                             800.883.6266                                                       with two separate brand names: VANNI and Derapage. The
                                                                                                                                company is focused on searching for innovative styles to
MOUNTAIN SHADES INC.                                         ACCESSORIES BRAND
                                                                                                                                ensure design originality, researching new materials, and
mshades.com                                                  Clarity
                                                                                                                                improving the standards of frame assembly.
CORPORATE ADDRESS                                            ABOUT NANOFILM
11931 I-70 Frontage Rd. N.                                   Nanofilm manufactures lens care merchandise for eyeglasses,
Wheat Ridge, CO 80033                                        sunglasses, and precision optical products. The company’s          NOUVEAU EYEWEAR
800.234.0735                                                 product line consists of solutions and towelettes to clean and     nouveaueyewear.com
                                                             prevent fogging on all lens types and treatments. Nanofilm
SUNWEAR BRAND                                                                                                                   CORPORATE
                                                             also produces nanotechnology-enabled ultrathin films for
Mshades                                                                                                                         2853 Eisenhower St.
                                                             the optical storage, display, and vision care markets. These
                                                                                                                                Carrollton, TX 75007
ABOUT MOUNTAIN SHADES INC.                                   films offer non-stick properties and are resistant to chemicals,
                                                                                                                                800.292.4342
Mountain Shades Inc. has been producing frames and           abrasion, stains, heat, cold, fog, and water.
lenses for 25 years. Tested in the mountains, marinas, and                                                                      SUNWEAR BRANDS
metropolitan areas of Colorado, Mshades’ design reflects                                                                        Geoffrey Beene, Umbro, Kay Unger, Phoebe Couture,
                                                             NATIVE EYEWEAR
                                                                                                                                                                                                2010 Sunglasses Buyers’ Guide




intelligence, awareness, and style philosophy. Mountain                                                                         Nickelodeon, Christie Brinkley Eyewear
Shades works hard to maintain a business that both           nativeyewear.com
                                                                                                                                ABOUT NOUVEAU EYEWEAR
employees and customers stand behind.
                                                             CORPORATE                                                          Since its inception in 1985, Nouveau Eyewear has been a
                                                             1444 Wazee St., Ste. 215                                           leading provider of frames to eyewear retailers, whole-
                                                             Denver, CO 80202                                                   salers, optical laboratories, and independent opticians
MYKITA                                                       888.776.2848                                                       worldwide. With a global network of sales offices, distribu-
mykita.com
                                                                                                                                tion points, and a multi-national workforce, Nouveau is
                                                             SUNWEAR BRAND
                                                                                                                                                                                                    ■




                                                                                                                                poised to meet the global eyewear demand.
                                                                                                                                                                                                21




                                                             Native

SUNGLASSESMAG.COM
n
                                NUMA SPORT OPTICS                                               ABOUT OCEAN WAVES, INC.                                        London, W14 0BJ
                                numaoptics.com                                                  Ocean Waves, Inc. is a privately-owned company based in        United Kingdom
                                                                                                Atlantic Beach, FL. For nearly two decades, Ocean Waves        011.44.84.50533440
                                CORPORATE
                                                                                                has been known for high-definition, laminated, and polar-
                                245 E. 54th St., 10th Fl.                                                                                                      SUNWEAR BRAND
                                                                                                ized lenses, which have helped the company create a loyal
                                New York, NY 10022                                                                                                             Oliver Goldsmith
                                                                                                customer base of top athletes, including professional golfer
                                646.648.0099
                                                                                                Jack Nicklaus. The Jack Nicklaus Signature Sunglass            ABOUT OLIVER GOLDSMITH LTD
                                SUNWEAR BRAND                                                   Collection is a joint effort by Nicklaus and Ocean Waves to    In 1926, Oliver Goldsmith Ltd was established, and after
                                Numa Sport Optics                                               create eyewear that offers eye protection and visual clarity   relaunching the company in 2005, Claire Goldsmith has
                                                                                                with a competitive edge.                                       transformed it into an internationally sold brand. Today, the
                                ABOUT NUMA SPORT OPTICS
                                                                                                                                                               company remains a family business and manufactures
                                Numa Sport Optics was founded by a former Special
                                                                                                                                                               eyewear that is worn by A-list celebrities around the world.
                                Forces soldier and triathlete who saw that all of his gear
                                was rugged and tough except for his sunglasses. He was
                                                                                                ODYSSEY EYEWEAR LTD.                                           Some of the brand’s fans include: Sophia Loren, Kylie
                                                                                                odyssey2020.com                                                Minogue, Lucy Lui, and Gwyneth Paltrow.
                                determined to build the world’s first non-fragile pair of
                                sports/tactical eyewear. The company’s secret is in the pro-    CORPORATE
                                prietary frame materials, which are athlete-inspired, sol-      124 Stirling Hwy., Unit 2
                                dier-tested, and designed for endurance athletes.               North Fremantle, WA 6159
                                                                                                                                                               OLIVER PEOPLES
                                                                                                                                                               oliverpeoples.com
                                                                                                Australia
                                                                                                011.61.08.93359985                                             CORPORATE
                                OAKLEY, INC.                                                    SUNWEAR BRAND
                                                                                                                                                               8570 W. Sunset Blvd., Ste. 200
                                oakley.com                                                                                                                     West Hollywood, CA 90069
                                                                                                Odyssey 20/20
                                                                                                                                                               310.734.5000
                                CORPORATE
                                                                                                ABOUT ODYSSEY EYEWEAR LTD
                                One Icon                                                                                                                       SUNWEAR BRANDS
                                                                                                Odyssey Eyewear Ltd. is a young, dynamic, and innovative
                                Foothill Ranch, CA 92610                                                                                                       Mosley Tribes, Oliver Peoples, Paul Smith, Spectacles
                                                                                                company that manufactures sunglasses and other fashion
                                800.733.6255
                                                                                                products for the surfing, snowboarding, and skateboarding      ABOUT OLIVER PEOPLES
                                SUNWEAR BRAND                                                   markets. All Odyssey eyewear is created under the              Oliver Peoples, Inc. was founded in 1986 and currently
                                Oakley                                                          Odyssey 20/20 brand name. In 2003, the company began           distributes its products in more than 60 countries. The
                                                                                                selling its range of sunglasses in Australia.                  company also operates nine retail stores globally. In addi-
                                ABOUT OAKLEY, INC.
                                                                                                                                                               tion to its own name brand, in 1994 Oliver Peoples gained
                                Established in 1975, Oakley is one of the leading sports
                                                                                                                                                               the global rights to market and distribute Paul Smith
                                brands in the world, as well as one of the most iconic
                                brands on the market, with innovations that world-class
                                                                                                OGI EYEWEAR                                                    Eyewear. Most recently, the company launched Mosley
                                                                                                ogiframes.com                                                  Tribes, a street luxury brand inspired by remixed classics.
                                athletes around the globe depend on to compete at the
                                highest level possible. Oakley has extended its leadership      CORPORATE
                                position into apparel, footwear, and accessories collections.   3971 Quebec Ave N.
                                The company has both women’s and men’s product lines            Minneapolis, MN 55427
                                                                                                                                                               ONO’S TRADING COMPANY
                                                                                                                                                               onostradingcompany.com
                                that target athletic consumers. Oakley is a subsidiary of       888.560.1060
                                Luxottica Group.                                                                                                               CORPORATE
                                                                                                SUNWEAR BRANDS
                                                                                                                                                               1606B Industrial Park Cir.
                                                                                                Ogi, Ogi Kids, Scojo New York, Seraphin
                                                                                                                                                               Mobile, AL 36693
                                OCEAN WAVES, INC.                                               ABOUT OGI EYEWEAR                                              866.865.4695
                                oceanwaves.com                                                  Ogi Eyewear is a standout in the fashion optical market
                                                                                                                                                               SUNWEAR BRANDS
                                                                                                due to its high quality, on-trend designs, and unprecedent-
                                                                                                                                                               Ono’s Polarized Performance Reader Sunglasses, Sun-
2010 Sunglasses Buyers’ Guide




                                CORPORATE
                                                                                                ed price points. Each OGI brand defines the company’s
                                76 Levy Rd.                                                                                                                    Mag+ Polarized Reader Sunglasses
                                                                                                image as the ultimate symbol of affordable luxury.
                                Atlantic Beach, FL 32233
                                                                                                                                                               ABOUT ONO’S TRADING COMPANY
                                800.749.9920
                                                                                                                                                               Ono’s Trading Company offers plano polarized sunglasses
                                SUNWEAR BRANDS                                                  OLIVER GOLDSMITH LTD                                           with readers built-in, providing convenience and style with-
                                Golden Bear Sunglasses, Jack Nicklaus Sunglass                  olivergoldsmith.com                                            out the prescription price. By combining a polarized lens
                                Collection, Ocean Waves Sunglasses                                                                                             with a unique reader magnification enhancement, the compa-
                                                                                                CORPORATE AND SHOWROOM
                                                                                                                                                               ny has created a product that eliminates the need to switch
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                                                                                                10 Netherwood Rd.
22




                                                                                                                                                               glasses when reading or performing up-close tasks.

                                                                                                                                                                                            SUNGLASSESMAG.COM
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OPTIC NERVE EYEWEAR                                              tributes the Été brand with real colorful feathers and the Flair   SUNWEAR BRANDS
nerveusa.com                                                     brand with its elegant, high-tech designs.                         Peppers Polarized Eyeware, Chili’s Eye Gear, Restaurant
                                                                                                                                    Readers
CORPORATE OFFICES
11931 I-70 Frontage Rd. N.                                                                                                          ABOUT PEPPERS PERFORMANCE EYEWEAR, INC.
Wheat Ridge, CO 80033
                                                                 PASSIONATE BRUSH                                                   Pepper’s Polarized Eyeware provides quality, styling, and
                                                                 passionatebrush.com
800.234.0735                                                                                                                        design at an accessible retail price. The Pepper’s recipe of
                                                                 CORPORATE                                                          quality and value is recognized and embraced throughout
SUNWEAR BRAND
                                                                 2763 West Ave. L, Ste. 157                                         the world, while supported by its lifetime warranty: “If you
Optic Nerve Eyewear
                                                                 Lancaster, CA 93536                                                scratch ‘em or break ‘em, we will replace ‘em!”
ABOUT OPTIC NERVE                                                818.914.8281
Optic Nerve has been designing sports and active lifestyle
                                                                 ACCESSORIES BRAND
sunwear and goggles since 1994. Conceived, designed, and
                                                                 BKB
                                                                                                                                    PHOTOSILK PRINTS, LLC
tested in the summer and winter playgrounds of Colorado,                                                                            photosilk.com
Optic Nerve's personality reflects intelligence, performance,    ABOUT PASSIONATE BRUSH
                                                                                                                                    CORPORATE
and style with an active and fashion-conscious image.            Passionate brush offers a line of fashion eyewear acces-
                                                                                                                                    21140 W. Sycamore Dr.
                                                                 sories featuring contemporary artist Barbara Katz Bierman’s
                                                                                                                                    Buckeye, AZ 85396
                                                                 work. The accessories include microfiber covered hard-
                                                                                                                                    888.828.4959
OPTIMATE INC.                                                    shell cases, coordinating cleaning cloths, and multi-pur-
optimateinc.com                                                  pose pouches with a drawstring. More than 30 pieces of             ACCESSORIES BRANDS
                                                                 art are available on the various accessories. The micro-           Logosilks, Photosilks
CORPORATE
                                                                 fiber cloths are safe for cleaning all types of lenses and
405 Lynrose St.                                                                                                                     ABOUT PHOTOSILK PRINTS, LLC
                                                                 can be used to clean computer monitors, cameras, cell
Arcadia, CA, 91006                                                                                                                  Photosilk, LLC is a microfiber material that gently and effi-
                                                                 phones, iPods, MP3 players, and GPS screens.
626.821.1388                                                                                                                        ciently cleans delicately coated surfaces, including optical
                                                                                                                                    lenses. In the process of creating Photosilk products, the
SUNWEAR BRANDS
                                                                                                                                    microfiber material is never overheated, keeping it silky and
NBA Sunwear, Heat                                                PEAKVISION SPORTS                                                  absorbent with soft dye-cut edges instead of hems. Along
                                                                 peakvisionsports.com
ABOUT OPTIMATE INC.                                                                                                                 with its main Photosilk brand, the company also manufac-
Optimate's signature eyewear lines include Amadeus,              CORPORATE                                                          tures photo-imprinted microfibers in its Logosilk line, which
Baron, and Heat, which feature wide-appealing styles that        9153 W. 133rd St.                                                  is globally distributed.
embody the spirit of today's lifestyle. In 2008, Optimate        Overland Park, KS 66213
launched NBA Eyewear and Sunwear. The reception to this          888.856.3419
brand has been extremely positive, thanks to the high qual-
                                                                 SUNWEAR BRAND
                                                                                                                                    PILLA PERFORMANCE EYEWEAR
ity of the materials and the fashion-forward design.
                                                                 PeakVision Sports
                                                                                                                                    (FORMERLY HDSPEX)
                                                                                                                                    pillasport.com
                                                                 ABOUT PEAKVISION SPORTS
                                                                                                                                    CORPORATE AND SHOWROOM
OPTYLUX GROUP INC.                                               PeakVision Sports, founded in March of 2002, began with
                                                                                                                                    35 Danbury Rd.
optylux.com                                                      the goal of reducing UV-related eye diseases among profes-
                                                                                                                                    Ridgefield, CT 06877
                                                                 sional golfers. To achieve this, the company created eye-
CORPORATE                                                                                                                           203.894.3265
                                                                 wear that utilizes Dual-Zone/Zero-Distortion™ lens technol-
2651 La Mirada Dr., Ste. 150
                                                                 ogy. These lenses provide a filtration system that enhances        SUNWEAR BRAND
Vista, CA 92081
                                                                 vision in various sports, thus protecting eyes and improving       Pilla
888.330.4636
                                                                 vision. Today, PeakVision produces sports-specific lenses.
                                                                                                                                    ABOUT PILLA PERFORMANCE EYEWEAR
SUNWEAR BRANDS
                                                                                                                                    Pilla is a high performance provider of technical sports
                                                                                                                                                                                                    2010 Sunglasses Buyers’ Guide




Été, Triton
                                                                                                                                    eyewear. The company produces sports specific solutions
ABOUT OPTYLUX GROUP INC.
                                                                 PEPPERS PERFORMANCE                                                for shooting sports, hunting, fishing, and many sports in
Father and son Helmuth and Helmut Igel founded Optylux
                                                                 EYEWARE, INC.                                                      need of highly functional equipment for enhancing per-
                                                                 peppersusa.com
Group Inc. three years ago with a corporate mission to cre-                                                                         formance through vision.
ate eyewear products while helping the independent eye-          CORPORATE
care professional sell high-end collections. The individuality   3001 Pulawksi Way
of Optylux’s eye- and sunwear is what sets the company           Pittsburgh, PA 15219                                               PLEASURE GROUND EYEWEAR
                                                                                                                                                                                                        ■




apart within the industry. With an in-house lab, Optylux dis-    800.998.4786                                                       pleasureground.com
                                                                                                                                                                                                    23




SUNGLASSESMAG.COM
p
                                CORPORATE                                                         style in terms of quality and design. With its new sunglass    SHOWROOM
                                920 Oldham Ct.                                                    line, the company combines 100% UV protection and anti-        FGX International NY Showroom
                                Encinitas, CA 92024                                               glare technology in unbreakable, scratch-resistant lenses.     390 Fifth Ave., Ste. 705
                                760.230.2648                                                                                                                     New York, NY 10018
                                                                                                                                                                 212.532.3388
                                SUNWEAR BRAND
                                Pleasure Ground
                                                                                                  PROSHADE                                                       SUNWEAR BRANDS
                                                                                                  proshade.net
                                                                                                                                                                 Anarchy Eyewear, Angel Eyewear, Body Glove Eyewear,
                                ABOUT PLEASURE GROUND EYEWEAR
                                                                                                  CORPORATE                                                      Gargoyles Eyewear
                                Eyewear creator Tom Kabbash launched Pleasure Ground
                                                                                                  P.O. Box 69927
                                Eyewear in 2007. All PG sunglasses come with polarized                                                                           ABOUT QUANTUM OPTICS
                                                                                                  St. Pete Beach, FL 33736
                                lenses made with impact-resistant polycarbonate. Pleasure                                                                        Quantum Optics is a division of FGX International with a
                                                                                                  727.866.0150
                                Ground also offers grilamid nylon in all of its plastic frames,                                                                  long history in the eyewear industry. The company is com-
                                which is known for its strength, flexibility, and memory          ACCESSORIES BRAND                                              mitted to developing specialty eyewear founded on design,
                                retention. These frames will not lose their shape or break,       Proshade                                                       performance, and affordability.
                                even in the most extreme conditions.
                                                                                                  ABOUT PROSHADE
                                                                                                  Proshade is dedicated to manufacturing one innovative
                                                                                                  creation: the Proshade™ visor case. This product is a
                                                                                                                                                                 QUAY EYEWARE AUSTRALIA
                                PREMIERE VISION,                                                  patented eyewear accessory that transforms effortlessly
                                                                                                                                                                 quayeyeware.com.au
                                A LUXURY DIVISION OF LOGO                                         from a visor to a protective eyewear case, thus allowing       CORPORATE
                                OF THE AMERICAS, INC.                                             users to enjoy an active lifestyle without carrying multiple   U3 16-18 Lentini St.
                                logo.fr
                                                                                                  accessories. The Proshade product easily attaches to any       Hoppers Crossing, Victoria
                                CORPORATE                                                         frame and maintains a secure fit for vigorous activities.      Australia 3029
                                1840 N. Commerce Pkwy., Ste. 2                                                                                                   011.610.383.608566
                                Weston, FL 33326
                                                                                                                                                                 SHOWROOM
                                800.345.3733                                                      QUALITY ACCESSORIES, INC.                                      Luxe Showroom
                                                                                                  qualityaccessories.com
                                SUNWEAR BRANDS                                                                                                                   860 S. Los Angeles St. #202
                                Fred Lunettes, Range Rover Eyewear, TAG Heuer                     COPORATE                                                       Los Angeles, CA 90014
                                Eyewear, Salomon Eyewear                                          9748 Indiana Pkway                                             213.629.5893
                                                                                                  Munster, IN 46321-4004
                                ABOUT PREMIERE VISION, A LUXURY DIVISION OF LOGO                                                                                 SUNWEAR BRAND
                                                                                                  800.735.EYES
                                OF THE AMERICAS, INC.                                                                                                            Quay Eyeware
                                Premiere Vision, a luxury division of Logo of the Americas,       ACCESORRIES BRAND
                                                                                                                                                                 ABOUT QUAY EYEWARE AUSTRALIA
                                Inc. has been in the optical industry for over 100 years.         Quality Accessories
                                                                                                                                                                 Quay Eyeware creates fashion eyewear that stands out in a
                                This extensive history drives Premiere Vision to create eye-
                                                                                                  ABOUT QUALITY ACCESSORIES                                      crowd. The company’s aim is to bring a little Aussie humor
                                wear collections that incorporate French artistry into every
                                                                                                  Quality Accessories has earned the coveted Colts Seal of       to affordable sunnies (Australian word for sunglasses).
                                design.
                                                                                                  Approval for lens cleaning products. It has private labeling   Quay Eyeware can be found in stores around the globe
                                                                                                  capabilities in the industry, enabling the company to take     including Australia, New Zealand, Japan, Canada, South
                                                                                                  your graphics, logo, and company information, and silk         Pacific, U.S., and South America.
                                PRODESIGN EYEWEAR, INC.                                           screen it on any QA product in one week. The service is
                                prodesigndenmark.com
                                                                                                  timely and professional, and Quality Accessories prides
                                CORPORATE                                                         itself on the ability to respond quickly to the unique needs   QUIKSILVER INC.
                                333 Bryant St., Ste. 320                                          of each customer.                                              quiksilver.com
                                San Francisco, CA 94107
2010 Sunglasses Buyers’ Guide




                                                                                                                                                                 CORPORATE
                                800.654.6099
                                                                                                                                                                 15202 Graham St.
                                SUNWEAR BRAND
                                                                                                  QUANTUM OPTICS                                                 Huntington Beach, CA 92649
                                                                                                  fgxi.com
                                ProDesign Eyewear                                                                                                                800.576.4004
                                                                                                  CORPORATE
                                ABOUT PRODESIGN EYEWEAR, INC.                                                                                                    SHOWROOM
                                                                                                  500 George Washington Hwy.
                                In the last 30 years, ProDesign Eyewear has grown and                                                                            3 Times Sq.
                                                                                                  Smithfield, RI 02917
                                developed to become a global eyewear manufacturer and                                                                            New York, NY 10036
                                                                                                  800.426.6396
                                a rejuvenated, modern company. Headquartered in                                                                                  212.840.8111
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                                Denmark, ProDesign’s products represent genuine Danish

                                                                                                                                                                                              SUNGLASSESMAG.COM
                                                                                                                                                                                                          q
SUNWEAR BRANDS                                                  CORPORATE                                                       which retain shape and flexibility through extreme weather
Quiksilver, Roxy                                                664 Dyer Ave.                                                   conditions.
                                                                Cranston, RI 02920
ABOUT QUIKSILVER INC.
                                                                800.625.1880
Quiksilver Inc. is one of the largest companies in the action
sports business. The company sponsors a large number of         SUNWEAR BRAND
                                                                                                                                ROBERT MARC
                                                                                                                                robertmarc.com
athletes including pro surfer Kelly Salter, pro snowboarder     Reptile Polarized Sunglasses
Torah Bright, and one of the most famous female surfers of                                                                      CORPORATE
                                                                ABOUT REPTILE, INC.
all time, Lisa Anderson. Entering its fourth decade of busi-                                                                    450 W. 15th St., Ste. 605
                                                                Reptile is an independent company that specializes in high-
ness, Quiksilver and Roxy continue to design, produce, and                                                                      New York, NY 10011
                                                                definition polarized sunglasses. The dominant theme of
distribute clothing and accessories that are representative                                                                     212.675.5200
                                                                Reptile's polarized sunglass collection consists of untradi-
of a casual lifestyle.
                                                                tional, exclusive colors of zyl for women and men, as well      SUNWEAR BRAND
                                                                as modern aviator wrap metal styles. These high-definition      Robert Marc
                                                                polarized sunglasses provide 100% UVA, UVB, and HEV
R A E N OPTICS                                                  light protection, which is believed to contribute to Age
                                                                                                                                ABOUT ROBERT MARC
raen.com                                                                                                                        Celebrity eyewear designer Robert Marc has created his
                                                                Related Macular Degeneration (AMD).
                                                                                                                                signature collection with the goal of epitomizing exclusivity,
CORPORATE
                                                                                                                                luxury, and sophistication. He revives the art of handmade
1057 South Coast Hwy. 101
                                                                                                                                eyewear with his trademarked hinge, the visible component
Encinitas, CA 92024                                             REVOLUTION EYEWEAR                                              branding this collection. The Robert Marc Collection has
760.436.7236                                                    revolutioneyewear.com
                                                                                                                                turned up everywhere from metropolitan streets to design-
SUNWEAR BRAND                                                   CORPORATE                                                       er runway shows, major motion pictures, and television
RAEN                                                            997 Flower Glen St.                                             productions.
                                                                Simi Valley, CA 93065
ABOUT R A E N OPTICS
                                                                800.986.0010
R A E N Optics is an independent brand with a classic
design aesthetic. Aimed at bringing quality and authenticity    SUNWEAR BRANDS
                                                                                                                                RON’S OPTICAL
                                                                                                                                ronsoptical.com
to the eyewear market, R A E N manufactures a handmade          Ed Hardy Vintage Tattoo Eyewear, Christian Audigier
collection that combines vintage elements and modern            Eyewear, True Religion Eyewear                                  CORPORATE
design with supreme attention to detail. The collection is                                                                      7820 Patterson Pass Rd.
                                                                ABOUT REVOLUTION EYEWEAR
made with European acetate and either CR-39® or polarized                                                                       Livermore, CA 94550
                                                                As one of the most diversified optical companies in the
lens technology. All R A E N styles offer 100% UV protection.                                                                   800.247.7667
                                                                industry, Revolution Eyewear produces a global line of sun-
                                                                wear. The latest line from Revolution, Christian Audigier, is   SUNWEAR BRAND
                                                                prospected to surpass the phenomenal success of the             CliC Sunglasses
RANDOLPH ENGINEERING                                            company’s other well-known sunwear brand, Ed Hardy
randolphusa.com                                                                                                                 ACCESSORIES BRAND
                                                                Vintage Tattoo Eyewear.
                                                                                                                                Ron’s Optical
CORPORATE
26 Thomas Patten Dr.                                                                                                            ABOUT RON’S OPTICAL
Randolph, MA 02368                                              RIDERS EYEWEAR                                                  Ron’s Optical has been supplying cases and accessories to
800.541.1405                                                    riderseye.com                                                   the optical industry for over 35 years. The company offers
                                                                                                                                a wide range of products including sun readers, eyewear
SUNWEAR BRAND                                                   CORPORATE
                                                                                                                                retainers, oversized sunglass cases, clip-ons, clip-on cases,
Randolph Engineering                                            2840 West Bay Dr., Box 123
                                                                                                                                and visor clips. Ron’s Optical is also the exclusive distributor
                                                                Belleair Bluffs, FL 33770
ABOUT RANDOLPH ENGINEERING                                                                                                      of CliC brand magnetic reading glasses and sunglasses.
Randolph Engineering has supplied sunglasses to the U.S.        SUNWEAR BRAND
                                                                                                                                                                                                   2010 Sunglasses Buyers’ Guide




Military and Air Forces worldwide since 1982. Famed for         Riders Motorwear
its extreme durability and classic American styles, its sun-
                                                                ABOUT RIDERS EYEWEAR
                                                                                                                                ROOLY EYEWEAR
glasses and shooting eyewear are meticulously handcraft-                                                                        rooly.com
                                                                Beginning business in 1999, Riders Eyewear has upheld the
ed using only the finest materials.
                                                                goal of providing quality motorcycle eyewear at an affordable   CORPORATE
                                                                price. The company’s sunglasses are composed of two main        3998 Inland Empire Blvd. Ste. 300
                                                                elements: shatter-resistant polycarbonate lenses that provide   Ontario, CA 91764
REPTILE, INC.                                                   100% UV protection and durable nylon composite frames           877.887.6659
                                                                                                                                                                                                       ■




reptilesun.com
                                                                                                                                                                                                   25




SUNGLASSESMAG.COM
r
                                SUNWEAR BRAND                                                  P displays. The top brand from Rymic is Dirty Dog Eyewear,     ABOUT SABRE
                                Rooly                                                          a line that offers action sports and fashion styles with TR-   Sabre began creating fashion street wear for youthful con-
                                                                                               90 and polarized lenses.                                       sumers in 2006. This California-based company views
                                ABOUT ROOLY EYEWEAR
                                                                                                                                                              itself as a lifestyle rather than a brand, with an interactive
                                Headquartered in Ontario, CA, Rooly Eyewear is leading the
                                                                                                                                                              Web site and blog that gets thousands of worldwide hits
                                way in fashion performance eyewear, bridging the gap
                                between the two. The company produces premium sun-
                                                                                               S4 OPTICS                                                      every day. The company’s eyewear lines, Fast Times, High
                                                                                               s4optics.com                                                   Times, and Real Times, blend handmade quality with sim-
                                glasses, goggles, and prescription eyewear designs that
                                                                                                                                                              ple detailing and elegant lines to create premium sunwear.
                                provide quality, value, comfort, and function to those who     CORPORATE
                                desire to have the best. Showcasing technology across the      P.O. Box 2009
                                entire product line has made Rooly a sunglass of choice by     Upland, CA 91785
                                athletes, entertainers, and consumers alike.                   800.642.4664
                                                                                                                                                              SAMA
                                                                                                                                                              samaeyewear.net
                                                                                               SUNWEAR BRAND
                                                                                                                                                              CORPORATE
                                                                                               S4 Optics
                                RUDY PROJECT TECHNICALLY                                                                                                      8460 Santa Monica Blvd.
                                COOL EYEWEAR                                                   ABOUT S4 OPTICS                                                West Hollywood, CA 90069
                                rudyprojectusa.com                                             With over 20 years of industry experience, S4 Optics           1-877-788-SAMA
                                                                                               understands the eyewear consumer’s need for quality and
                                CORPORATE                                                                                                                     SUNWEAR BRANDS
                                                                                               style. S4 Optics’ Optical Armor® eyewear is inspired by
                                971 Calle Amanecer                                                                                                            Sama Eyewear, Loree Rodkin Eye Couture by Sama,
                                                                                               leading athletes and backed by a lifetime warranty. The com-
                                San Clemente, CA 92673                                                                                                        Badgley Mischka Couture Eyewear
                                                                                               pany offer Pro Deal prices to the public which makes the
                                888.860.7597
                                                                                               styles affordable to everyone without compromising quality.    ABOUT SAMA
                                SUNWEAR BRAND                                                                                                                 Sama Eyewear is a high-end, exclusive eyewear company.
                                Rudy Project                                                                                                                  Founded by internationally renowned designer Sheila Vance,

                                ABOUT RUDY PROJECT TECHNICALLY COOL EYEWEAR
                                                                                               SALT. OPTICS                                                   Sama Eyewear embodies luxury fashion for the eyes. Sama
                                                                                               saltoptics.com                                                 Eyewear is available in fine optical shops and boutiques in
                                Rudy Project creates sports eyewear driven by technology,
                                                                                                                                                              40 countries, as well as at “Destination: Sama” locations in
                                materials development, cutting-edge science, and               CORPORATE
                                                                                                                                                              the U.S., Europe, and Asia.
                                advanced design. The company has received numerous             1607 Monrovia Ave.
                                awards for its use of these elements, including the Gear of    Costa Mesa, CA 92627
                                the Year award from Outside Magazine in 2005 and 2008.         888.702.7258
                                Conceived initially for athletes, Rudy Project’s products
                                                                                                                                                              SAX NORTH ATLANTIC
                                have rapidly spread among a broad clientele, blending
                                                                                               SUNWEAR BRAND                                                  SERVICES, INC.
                                                                                               SALT. The Independent Optics Company                           saxoptical.com
                                design and function, lens technology, and Italian quality—
                                all under warranty.                                            ABOUT SALT. OPTICS                                             CORPORATE
                                                                                               Salt. The Independent Optics Company creates minimalist        127 Myrtle Ave.
                                                                                               and modern handcrafted eyewear for people with an inde-        Stamford, CT 06902
                                RYMIC USA                                                      pendent and unique sense of style. Established in 2006,        800.223.5127
                                rymicusa.com                                                   this Southern California company applies over 25 years of
                                                                                                                                                              ACCESSORIES BRAND
                                                                                               experience to building its brand, developing its products,
                                CORPORATE                                                                                                                     Sax North Atlantic Services
                                                                                               and serving its customers. SALT. Optics uses Prism-Free
                                223 Wall St., Ste. 193
                                                                                               Vision Polarized™ lens technology to enhance each cus-         ABOUT SAX NORTH ATLANTIC SERVICES, INC.
                                Huntington, NY 11743
                                                                                               tomer’s optical experience.                                    Sax North Atlantic Services, Inc. manufactures readers,
                                561.889.5458
                                                                                                                                                              eyeglass cases, and handbags along with polarized clip-
                                SUNWEAR BRANDS                                                                                                                ons in a variety of styles and colors. These clip-ons now
2010 Sunglasses Buyers’ Guide




                                Brenner Polarized, Dirty Dog Eyewear, North Beach              SABRE                                                          come with a modern wooden box to display the classically
                                Polarized                                                      saber.fm                                                       designed 18-piece assortment. Sax also showcases
                                                                                                                                                              designer chains, sports cords, eyeglass holders, sports
                                ABOUT RYMIC USA                                                CORPORATE AND SHOWROOM
                                                                                                                                                              frames, and a variety of other accessories.
                                Rymic USA is the U.S. affiliate of Vision Marketing            436 32nd St.
                                Distribution, creator of sunglass brands from Australia, New   Newport Beach, CA 92663
                                Zealand, and the UK. The company strives towards 100%          877.393.9277
                                customer satisfaction by offering free shipping, in-house
                                                                                                                                                              SCOJO
                                                                                               SUNWEAR BRAND                                                  scojo.com
■




                                credit debt, no minimum orders, open stock, and free P-O-
26




                                                                                               SABRE

                                                                                                                                                                                            SUNGLASSESMAG.COM
                                                                                                                                                                                                        s
CORPORATE                                                       polarized, distortion-free, and photochromic lens technolo-      Laguna Beach, CA 92651
Scojo New York                                                  gy. These advancements have allowed the company to cre-          949.499.1068
3971 Quebec Ave N.                                              ate a full line of performance eyewear built around comfort
                                                                                                                                 SUNWEAR BRAND
Minneapolis, MN 55427                                           and innovative design.
                                                                                                                                 Silverfish
800.817.4318
                                                                                                                                 ABOUT SILVERFISH
ACCESSORIES BRAND
Scojo
                                                                SIGNATURE EYEWEAR                                                Silverfish produces surf sunglasses with patents granted in
                                                                seye.com                                                         the U.S., Australia, and South Africa. The company’s eye-
ABOUT SCOJO                                                                                                                      wear provides on-the-water eye protection from the sun
                                                                CORPORATE
Scojo New York is an eyewear company committed to mak-                                                                           and its glare. Although designed with the surfer in mind,
                                                                498 N. Oak St.
ing stylish, high quality, ready-made sun readers and read-                                                                      Silverfish products may be used for a variety of other water
                                                                Inglewood, CA 90302
ing glasses. Made famous by the lightweight Scojo Gels,                                                                          sports, including kite boarding, windsurfing, and kayaking.
                                                                888.393.2891
the current collection consists of a diverse range of new                                                                        All Silverfish styles are Rxable.
styles that use premium materials in intriguing new ways.       SUNWEAR BRANDS
                                                                bebe, Carmen Marc Valvo, Cutter & Buck, Dakota Smith,
                                                                HUMMER Eyegear, Michael Stars, Nicole Miller New                 SMITH OPTICS INC.
SELECT-A-VISION                                                 York, Nicole Miller COLLECTION                                   smithoptics.com
select-a-vision.com
                                                                ABOUT SIGNATURE EYEWEAR                                          CORPORATE
SHOWROOM                                                        Signature Eyewear designs and markets prescription eye-          P.O. Box 2999
4 Blue Heron Dr.                                                glass frames and sunglasses under internationally recog-         280 Northwood Way
Collegeville, PA 19426                                          nized brand names like bebe, Nicole Miller, and HUMMER.          Ketchum, ID 83340
800.822.2881                                                    The company also produces proprietary brands including           208.726.4477
                                                                The Signature Eyewear Collection and the Michael Stars
SUNWEAR BRANDS                                                                                                                   SUNWEAR BRANDS
                                                                collection. Signature Eyewear’s products are available
Select-A-Vision (SAV) Reading Glasses, Coppertone                                                                                Smith Optics, Suncloud Polarized
                                                                through optical retailers in the U.S. and internationally.
Sport Sunglasses, Coppertone Sun Readers, U.S.Army
                                                                                                                                 ABOUT SMITH OPTICS INC
Sunglasses, MotorTrend Sunglasses, Victoria Klein
                                                                                                                                 Smith Optics Inc. offers customers a complete line of pre-
Sunglasses
                                                                SILHOUETTE OPTICAL, LTD.                                         scription frames and sunglasses. Using precise TLT Optics
ABOUT SELECT-A-VISION                                           silhouette.com                                                   and innovative technologies like Interlock, Smith’s sunwear
Select-A-Vision is a global distributer of sunglasses and                                                                        brings a fashionable, quality look to any terrain. The com-
                                                                CORPORATE
reading glasses. The company has the ability to offer a full-                                                                    pany produces eyewear by blending its goal of clear vision
                                                                260 Cannon St.
serviced program with innovative displays and packaging.                                                                         with quality polarized films, durable, tested materials, and
                                                                Green Island, NY 12183
In reading glasses, SAV merchandises all eyewear on dis-                                                                         paying particular attention to detail. All Smith products are
                                                                800.223.0180
plays containing the exclusive patented “MagniFinder,”                                                                           backed by a lifetime warranty.
which allows customers to systematically test their vision in   SUNWEAR BRANDS
order to purchase the correct pair.                             Silhouette, adidas eyewear, Daniel Swarovski Crystal
                                                                Eyewear                                                          SODA SUNGLASSES
                                                                                                                                 sodasunglasses.com
                                                                ABOUT SILHOUETTE OPTICAL, LTD.
SERFAS OPTICS                                                   Silhouette Optical, Ltd. is a subsidiary of Silhouette           CORPORATE
serfasoptics.com
                                                                International, the Austrian eyewear manufacturer founded         1106 2nd St., Ste. 238
CORPORATE AND SHOWROOM                                          in 1964 in Linz, Austria. In addition to the Silhouette brand,   Encinitas, CA 92024
29752 Avenida De Las Banderas                                   the company also produces, manufactures, and distributes         866.769. 7632
Rancho Santa Margarita, CA 92688                                the licensed brands adidas eyewear and Daniel Swarovski
                                                                                                                                 SUNWEAR BRAND
                                                                                                                                                                                                 2010 Sunglasses Buyers’ Guide




800.424.0047                                                    Crystal Eyewear. Silhouette Eyewear is available in over
                                                                                                                                 Soda
                                                                100 countries worldwide.
SUNWEAR BRAND
                                                                                                                                 ABOUT SODA SUNGLASSES
Serfas
                                                                                                                                 Soda Sunglasses was born in 2003. Since then, the com-
ABOUT SERFAS OPTICS                                             SILVERFISH                                                       pany has taken a simple sunglass aesthetic and evolved it
Serfas Optics is the privately held sister company of Serfas,   silverfish.com                                                   into a luxury eyewear brand. All Soda eyewear styles are
a bicycle accessory designer, manufacturer, and distributor.                                                                     based on the principles of modern shapes, classical influ-
                                                                CORPORATE
Based in Southern California, Serfas Optics produces per-                                                                        ences, sophisticated use of colors, and an element of sur-
                                                                                                                                                                                                     ■




                                                                32392 South Coast Hwy. 160
                                                                                                                                                                                                 27




formance eyewear, utilizing optical advancements like                                                                            prise. The company believes that accessories should pos-

SUNGLASSESMAG.COM
s
                                sess color and design based on individual style, and should   SUNWEAR BRAND                                                     The company has been selling a broad range of women’s,
                                be made with enduring quality.                                Stussy Sunglasses                                                 men’s, and children’s sunglasses, optical frames, and adult
                                                                                                                                                                reading glasses to retailers worldwide for over 30 years.
                                                                                              ABOUT STUSSY, INC.
                                                                                                                                                                Stylemark continues striving to bring desirable brands, top
                                                                                              Stussy, Inc. began over 25 years ago in Laguna Beach, CA.
                                SPIUK USA                                                     Founder Shawn Stussy set out to create work wear and
                                                                                                                                                                quality, comprehensive customer support, and innovative
                                dpmsports.com                                                                                                                   design at great value prices.
                                                                                              sportswear encompassing the surf, skate, and music gen-
                                CORPORATE                                                     res. Today, the company manufactures women’s and men’s
                                DPM SPORTS                                                    apparel, accessories, and eyewear. With flagship stores
                                62 Hillside Ave.                                              worldwide, Stussy creates unique street wear through exclu-
                                                                                                                                                                SUNDOG DISTRIBUTING INC.
                                                                                                                                                                sundogdistributing.com
                                Cresskill, NJ 07626                                           sive collaborations, controlled distribution, and a worldwide
                                201.871.1558                                                  network of individuals who make up the Stussy tribe.              CORPORATE
                                                                                                                                                                83 Skyline Crescent N.E.
                                SUNWEAR BRAND
                                                                                                                                                                Calgary, AB T2K 5X2
                                Spiuk
                                                                                              STYLE EYES OPTICS                                                 Canada
                                ABOUT SPIUK USA                                               styleeyes.com                                                     403.516.6600
                                Spiuk USA manufactures eyewear for cycling, triathlon, and
                                                                                              CORPORATE AND SHOWROOM                                            SUNWEAR BRANDS
                                general sports use. The company’s eyewear is styled to
                                                                                              824 W. 18th St.                                                   Eyewear Pink, Eyewear Team, PEEKS Eyewear, ProSight
                                complement all athletes and combines proven quality with
                                                                                              Costa Mesa, CA 92627                                              Safety Eyewear, Sundog Eyewear
                                a superior design aesthetic. Based in the Basque country
                                                                                              800.227.6246
                                of Spain, Spiuk eyewear is imported and distributed in the                                                                      ABOUT SUNDOG DISTRIBUTING INC.
                                U.S. by DMP Sports.                                           SUNWEAR BRANDS                                                    Sundog Distributing Inc. has been around for over 25 years.
                                                                                              Style Eyes, Pro, Boarders                                         Sundog Distributing Inc. is one component of a worldwide
                                                                                                                                                                distribution group for Sundog Eyewear. The company is also
                                                                                              ABOUT STYLE EYES OPTICS
                                SPY OPTIC INC.                                                Style Eyes Optics is an eyewear brand that sports enthusi-
                                                                                                                                                                the official sunglass licensee for the 2010 Olympics in
                                spyoptic.com                                                                                                                    Vancouver, the National Hockey League, the Canadian
                                                                                              asts have enjoyed since 1972. With hundreds of styles
                                                                                                                                                                Football League, the Canadian Hockey League, and Hockey
                                CORPORATE                                                     available in a variety of ballistic shatterproof and microlite-
                                                                                                                                                                Canada. Sundog Eyewear also supports the Canadian Breast
                                2070 Las Palmas Dr.                                           polarized lenses, the company manufactures eyewear to fit
                                                                                                                                                                Cancer Research Foundation with its Eyewear Pink line.
                                Carlsbad, CA 92011                                            personal style as well as performance needs. Style Eyes’
                                800.779.3937                                                  sunglass collection provides 100% UV protection at the
                                                                                              highest ANSI Z80.3 standard.
                                SUNWEAR BRAND                                                                                                                   SUNSCAPE EYEWEAR, INC
                                Spy Optic                                                                                                                       isunscape.com
                                ABOUT SPY OPTIC, INC.                                         STYLEMARK, INC.                                                   CORPORATE
                                Spy Optic, Inc. designs, develops, and sells premium eye-     stylemark.net                                                     17526 Von Karman Ave.
                                wear for the youth lifestyle market within action sports,                                                                       Irvine, CA 92614
                                                                                              CORPORATE
                                fashion, music, and entertainment sectors. Spy’s principal                                                                      800.959.6001
                                                                                              2 Sunshine Blvd.
                                products, sunglasses and goggles, target the action sports
                                                                                              Ormond Beach, FL 32174                                            SUNWEAR BRAND
                                market including: surfing, skateboarding, snowboarding,
                                                                                              800.282.7696                                                      Sunscape Eyewear, Inc., Eye Ride
                                motorsports, wakeboarding, and skiing. Spy’s innovative
                                proprietary products utilize high-quality materials, hand-    SHOWROOM                                                          ABOUT SUNSCAPE EYEWEAR, INC
                                crafted manufacturing processes, and engineered optical       180 Madison Ave., 21st Fl.                                        Sunscape Eyewear, Inc. is committed to providing cutting-
                                lens technology to convey premium quality, contemporary       New York, New York 10016                                          edge fashionable eyewear at affordable prices to the global
                                style, and progressive design.                                212.949.9000                                                      market. The company produces sunglasses, goggles, and
2010 Sunglasses Buyers’ Guide




                                                                                                                                                                prescription eyewear. Brands included are Rockstar, Dazed
                                                                                              SUNWEAR BRANDS
                                                                                                                                                                N Confused, Ice, Peek-a-Boo, Humanize, Eye Ride
                                                                                              Nine West, Jones New York, Joseph Abboud, Perry Ellis,
                                STUSSY, INC.                                                  Dockers, Daisy Fuentes, Nine & Company, Candies,
                                                                                                                                                                Motorwear, Elite, and Blinq.
                                stussy.com
                                                                                              Polaroid, Columbia (non-optical only), Nascar, Panama
                                CORPORATE                                                     Jack, Revlon, Essence, Disney, Barbie, Hello Kitty
                                17426 Daimler St.
                                                                                                                                                                SUNTECH OPTICS INC.
                                                                                              ABOUT STYLEMARK INC                                               suntechoptics.com
                                Irvine, CA 92614
                                                                                              Stylemark is the corporate umbrella for five divisions:
■




                                949.474.9255                                                                                                                    CORPORATE
28




                                                                                              StyleScience, Riviera, Lantis, Personal Optics, and Polaroid.
                                                                                                                                                                758 Harbourside Dr.
                                                                                                                                                                                            SUNGLASSESMAG.COM
                                                                                                                                                                                                            v
North Vancouver, BC                                                  U.S. and distributes to 32 international countries.           Palm brought Cazal into the U.S. market in the mid 1970s.
Canada V7P 3R7                                                                                                                     The Caviar Collection was established by Ultra Palm over
800.665.2903                                                                                                                       15 years ago and is currently sold worldwide. With a phi-

SUNWEAR BRAND
                                                                     TURA L.P.                                                     losophy of making no more than 5,000 units per style,
                                                                     tura.com                                                      every Caviar frame made is a collectible.
Suntec, Maxx, Couture, Bugaboo
                                                                     CORPORATE
ABOUT SUNTECH OPTICS
                                                                     40 Cuttermill Rd.
Suntech Optics has been in the eyewear business for over
                                                                     Great Neck, NY 11021
                                                                                                                                   VEDALOHD PERFORMANCE
three decades. A family-owned business, Suntech provides
                                                                     800.242.8872
                                                                                                                                   SUNGLASSES, INC.
a wide product line under multiple banners including                                                                               vedalohd.com
Suntech, Couture, Maxx, and Infokus, as well as licensed             SUNWEAR BRANDS
                                                                                                                                   CORPORATE
brands such as Mac&Jac, Kensie, and SolarShields.                    Lulu Guinness, Ted Baker, Tourneau, Tura
                                                                                                                                   9800 Shelard Pkwy., Ste. 310
Dedicated to providing style and quality at a reasonable price,
                                                                     ABOUT TURA L.P.                                               Plymouth, MN 55441
Suntech has the product diversity to fulfill any retailer’s needs.
                                                                     With 100 years of experience in manufacturing, Tura L.P.      800.801.4523
                                                                     moves into its second century of optical production with
                                                                                                                                   SUNWEAR BRAND
                                                                     new technology, valuable frame features, high-quality plat-
SUTRO VISION                                                         ing techniques, and fine materials. The company concen-
                                                                                                                                   VedaloHD
sutrovision.com
                                                                     trates on pioneering new products that are fashion forward    ABOUT VEDALOHD PERFORMANCE SUNGLASSES, INC.
CORPORATE                                                            and technology driven, providing something for every dis-     VedaloHD Performance Sunglasses feature the exclusive
449 Bryant St.                                                       pensary in the eye- and sunwear markets.                      HDL-3C® lens technology, scientifically designed to
San Francisco, CA 94107                                                                                                            increase visual performance by utilizing a tri-stimulus filter-
415.974.0308                                                                                                                       ing process that is impregnated directly into the lens itself,

SUNWEAR BRAND
                                                                     TUSCANY EYEWEAR                                               which greatly increases the eyes’ ability to recognize color
                                                                     tuscanyeyewear.com                                            and color contrast. VedaloHD’s heritage lies in aviation, a
Sutro
                                                                                                                                   market where hype takes a backseat to performance
                                                                     CORPORATE
ABOUT SUTRO VISION                                                                                                                 because a pilot’s vision is the most vital asset while flying.
                                                                     12960 West State Rd. 84
Based in San Francisco, Sutro Vision designs a mix of
                                                                     Davie, FL 33325
modern and classic eyewear that is built to last. The com-
                                                                     800.293.9588
pany is constantly expanding to create new products,                                                                               VIVA INTERNATIONAL GROUP
which encompass its commitment to design and intricate               SUNWEAR BRANDS                                                vivagroup.com
details. One of these products, the patented Ratchet                 Porsche Design, Tuscany Polarized Sport
                                                                                                                                   CORPORATE
Hinge™, is the only hinge in the industry with a lifetime
                                                                     AOUT TUSCANY EYEWEAR                                          3140 Rte. 22 W.
warranty, according to Sutro. Another innovative product,
                                                                     Tuscany Eyewear is the exclusive distributor of Porsche       Somerville, NJ 08876
the Polarized HiE™ Thin Glass lens, is scratch-resistant,
                                                                     Design Eyewear in the U.S., Caribbean, and select coun-       800.345.VIVA
fade-resistant, and optically pure.
                                                                     tries in Central and South America. In addition to Porsche
                                                                                                                                   SHOWROOM
                                                                     Design, Tuscany Eyewear also manufactures and distrib-
                                                                                                                                   385 Fifth Ave., Ste. 709
                                                                     utes the Tuscany collection of polarized sunglasses.
TIFOSI OPTICS, INC.                                                                                                                New York, NY 10016
tifosioptics.com                                                                                                                   212.481.4020

CORPORATE                                                            ULTRA PALM OPTICAL, INC.                                      SUNWEAR BRANDS
1051 Industrial Blvd.                                                ultrapalm.com                                                 Ermenegildo Zegna, ESCADA, GUESS by Marciano,
Watkinsville, GA 30677                                                                                                             GUESS, Harley-Davidson®, Tommy Hilfiger, SKECHERS
                                                                     CORPORATE
866.310.0996
                                                                     20157 N.E. 16th Pl.                                           ABOUT VIVA INTERNATIONAL GROUP
                                                                                                                                                                                                     2010 Sunglasses Buyers’ Guide




SUNWEAR BRAND                                                        N. Miami Beach, FL 33179                                      Established in 1978 as an entrepreneurial company, Viva
Tifosi Optics                                                        800.327.5185                                                  has steadily grown to become a worldwide leader in oph-
                                                                                                                                   thalmic frames and sunglass distribution and manufactur-
ABOUT TIFOSI OPTICS, INC.                                            SUNWEAR BRANDS
                                                                                                                                   ing. Viva was one of the first American eyewear companies
Tifosi Optics, Inc. was founded in the fall of 2003, when            Cazal Eyewear, Caviar® Collection
                                                                                                                                   to expand internationally and currently has six direct sales
the company’s president noticed the need for a technologi-
                                                                     ABOUT ULTRA PALM OPTICAL, INC.                                offices in the United Kingdom, France, Brazil, Canada,
cally advanced, value-oriented eyewear brand in the optics
                                                                     Founded in 1947, Ultra Palm Optical, Inc. is now a third-     Japan, and Hong Kong. Viva boasts a global distribution of
market. It was from this idea that Tifosi Optics was born.
                                                                                                                                                                                                         ■




                                                                     generation business with over 60 years of experience. Ultra   products in more than 60 countries.
                                                                                                                                                                                                     29




Today, the company has more than 3,000 retailers in the

SUNGLASSESMAG.COM
v
                                VONZIPPER                                                    rate embedded iodine crystals to block 98% of all polarized      Los Angeles, CA. 90039
                                vonzipper.com                                                glare. XRAY Eyewear’s polarized lenses are made with the         323.906.1874
                                                                                             film cast right into the lens, virtually eliminating delamina-
                                CORPORATE AND SHOWROOM                                                                                                        SUNWEAR BRAND
                                                                                             tion, with superior glare reduction, enhanced contrast, and
                                121 Waterworks Way, Ste. 100                                                                                                  Zoe & Sage
                                                                                             greater depth perception. XRay’s Farralon collection pro-
                                Irvine, CA 92618
                                                                                             motes a fresh charge of empowerment in independent               ABOUT ZOE & SAGE
                                888.511.1189
                                                                                             young people globally. It hopes to inspire a love of culture     Zoe & Sage designs and manufactures retro sunglasses.
                                SUNWEAR BRAND                                                and passion that elevates the limits of new vision.              Styles reflect trends from the 1950s through the 1990s,
                                VonZipper                                                                                                                     with a heavy focus on the 1980s. It also carries vintage
                                                                                                                                                              unused dead stock sunglasses and sells to boutiques and
                                ABOUT VONZIPPER
                                VonZipper promotes lifestyle and personality through its
                                                                                             ZEAL OPTICS                                                      large chain stores. Small in-stock orders and custom
                                                                                             zealoptics.com                                                   orders are welcome.
                                sunglasses, goggles, soft goods, and accessories. The
                                company’s message is a positive manifesto to the alterna-    CORPORATE AND SHOWROOM
                                tive mindset, encouraging individuals to express their       4843 Pearl St., Ste. 1A
                                uniqueness through eyewear. VonZipper’s distinctive mix of   Boulder, CO 80301
                                                                                                                                                              ZYLOWARE EYEWEAR
                                                                                                                                                              zyloware.com
                                products, advertising, personalities, and relationships      303.449.9325
                                spread the company’s concept of the good life.                                                                                CORPORATE ADDRESS
                                                                                             SUNWEAR BRAND
                                                                                                                                                              11-36 46th Rd.
                                                                                             Zeal Optics
                                                                                                                                                              Long Island City, NY 11101
                                WILEY X, INC.                                                ABOUT ZEAL OPTICS                                                718.392.3700
                                wileyx.com                                                   Zeal Optics creates award-winning sports performance
                                                                                                                                                              SUNWEAR BRAND
                                                                                             polarized eyewear. Backed with patented designs and
                                CORPORATE:                                                                                                                    Natori, Via Spiga
                                                                                             technology, Zeal’s exclusive polarized lenses provide
                                7491 Longard Rd.
                                                                                             maximum versatility in all conditions and virtually eliminate    ABOUT ZYLOWARE EYEWEAR
                                Livermore, CA 94551
                                                                                             the need for additional lenses. Zeal’s collections feature       Since 1923, Zyloware Eyewear has been a leader in eye-
                                800.776.7842
                                                                                             women’s and men’s styles to fit all face shapes and sizes.       wear and accessories branding. According to the company,
                                SUNWEAR BRAND                                                                                                                 Zyloware is credited with creating the first nylon frame in
                                Wiley X Eyewear                                                                                                               the eyewear industry, launching the first celebrity eyewear

                                ABOUT WILEY X, INC.
                                                                                             ZERO G TITANIUM                                                  brand, and introducing the first American designer eyewear
                                                                                             zerogeyewear.com                                                 brand in the United States. Zyloware is now in its third gen-
                                Wiley X, Inc. has manufactured performance sunglass-
                                                                                                                                                              eration of family management.
                                es, goggles, and protective eyewear for over 20 years.       CORPORATE
                                All of the company’s sunwear products meet ANSI              5516 Via Olas
                                Z87.1 2003 standards for impact resistance, and most         Thousand Oaks, CA 91320
                                can be fitted with Rx lenses. Wiley X styles are perfect     805.559.0668
                                for active wearers and many are worn by members of
                                                                                             SUNWEAR BRAND
                                military and by law enforcement units around the world.
                                                                                             ZERO G
                                SEE THE WILEY X AD ON PAGES 18-19.
                                                                                             ABOUT ZERO G TITANIUM
                                                                                             Designed and headquartered in Southern California, Zero G
                                                                                             Titanium is a technology-driven eyewear collection hand-
                                X RAY EYEWEAR, INC.                                          made in Japan with 100% titanium. All Zero G designs
                                xrayeyewear.com
                                                                                             include rich, distinctive colors and patterns such as leopard
                                CORPORATE                                                    print and snakeskin, which are usually not found on sheet
2010 Sunglasses Buyers’ Guide




                                1760-F Airline Hwy. PMB 121                                  metal. Zero G’s logo is an embossed “four squares” brand-
                                Hollister, CA 95023                                          ing on the temples which symbolizes strength and balance.
                                800.914.9729

                                SUNWEAR BRANDS
                                XRay Eyewear, Farallon
                                                                                             ZOE & SAGE
                                                                                             zoeandsage.com
                                ABOUT XRAY EYEWEAR, INC.
                                                                                             CORPORATE
                                XRAY Eyewear uses CR-39® polarized lenses that incorpo-
■




                                                                                             3349 Hollydale Dr.
30




                                                                                                                                                                                           SUNGLASSESMAG.COM
                                                                                                                                                                                                                                                                     brand index
BRANDS / MANUFACTURER                                                        PAGE        C                                                                                       Designers Doubles Sunglasses/Barbara Creations, Inc . . . . . 2
                                                                                         C9 by Champion/FGX International, Inc. . . . . . . . . . . . . . . . . 9                Dillon Optics/Dillon Optics . . . . . . . . . . . . . . . . . . . . . . . . . . 6
3.1 Phillip Lim/Modo Eyewear . . . . . . . . . . . . . . . . . . . . . . 20              California Accessories/California Accessories . . . . . . . . . . . . 4                 Dirty Dog Eyewear/Rymic USA . . . . . . . . . . . . . . . . . . . . . . 26
7 for All Mankind/Modo Eyewear . . . . . . . . . . . . . . . . . . . . 20                Calvin Klein Collection/Marchon Eyewear, Inc. . . . . . . . . . . 13                    Disney/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
7EYE/7EYE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1    Candies/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 28        Disney/XGames/Marchon Eyewear, Inc. . . . . . . . . . . . . . . . 13
                                                                                         Carmen Marc Valvo/Signature Eyewear . . . . . . . . . . . . . . . 27                    Diva/Eastern States Eyewear . . . . . . . . . . . . . . . . . . . . . . . . 7
A                                                                                        Caviar Collection/Ultra Palm Optical, Inc. . . . . . . . . . . . . . . 29               Divine/Divine Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
ActionEyz/Cliff Weil, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5     Cazal Eyewear/Ultra Palm Optical, Inc. . . . . . . . . . . . . . . . . 29               DKNY/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
adidas/adidas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1    Cazal/Eastern States Eyewear . . . . . . . . . . . . . . . . . . . . . . . 7            Dockers/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
adidas eyewear/Silhouette Optical, Ltd. . . . . . . . . . . . . . . . 27                 Chanel/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . . 13         Dolce & Gabbana/Luxottica Group . . . . . . . . . . . . . . . . . . . 13
Adrienne Vittadini/Match Eyewear . . . . . . . . . . . . . . . . . . . 20                Chereskin/Fantas-Eyes, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 9         Donald Trump/Eyewear Designs, Ltd. . . . . . . . . . . . . . . . . . . 8
Airwalk/Fantas-Eyes, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 9        Chili’s Eye Gear/Peppers Performance Eyewear, Inc. . . . . . . 23                       Dragon/DragonAlliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Alain Mikli/Alain Mikli Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . 1       Chloe/Cachet, a division of L’Amy America . . . . . . . . . . . . . . 4                 DSO/DSO Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Amy Sacks Eyewear & Accessories/                                                         Chris Hopkins/COLAB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5         DSQUARED2/Marcolin . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Amy Sacks Eyewear & Accessories . . . . . . . . . . . . . . . . . . . 1                  Christian Audigier Eyewear/Revolution Eyewear . . . . . . . . . 25                      Dualies (Sports Eyewear Holders)/Hilco . . . . . . . . . . . . . . . 10
Anarchy Eyewear/Quantum Optics . . . . . . . . . . . . . . . . . . . 24                  Christian Roth/Charmant Group Inc. USA . . . . . . . . . . . . . . . 5                  Ducal/Ducal Tdg. Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Angel Eyewear/Quantum Optics . . . . . . . . . . . . . . . . . . . . . 24                Christie Brinkley Eyewear/Nouveau Eyewear . . . . . . . . . . . 21                      Ducks Unlimited/The McGee Group . . . . . . . . . . . . . . . . . . 20
Anne Klein/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . 13            Cinzia/Cinzia Designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
AO Eyewear/AO Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . 1            ck Calvin Klein/Marchon Eyewear, Inc. . . . . . . . . . . . . . . . . 13                E
Arsenal Optix/Eyeking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8        Clarity/Nanofilm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21   E.K. Ekcessories/E.K. Ekcessories, Inc . . . . . . . . . . . . . . . . . 7
Aruba Sport/Aruba Sport Eyewear . . . . . . . . . . . . . . . . . . . . 1                Claw Money/Claw Money . . . . . . . . . . . . . . . . . . . . . . . . . . 5             Eagle Eyes/Eagle Eyes Optics . . . . . . . . . . . . . . . . . . . . . . . 7
Ashbury/Ashbury Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 2            Club Monaco/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . 13              ECO/Modo Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Astucci/Astucci . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2    Coach/Marchon Eyewear, Inc. . . . . . . . . . . . . . . . . . . . . . . 13              Ed Hardy Vintage Tattoo Eyewear/Revolution Eyewear . . . . . 25
Avalon Collection/Avalon Eyewear . . . . . . . . . . . . . . . . . . . . 2               Cocoons OveRx/Fisherman Eyewear . . . . . . . . . . . . . . . . . . 9                   Electric Visual/Electric Visual . . . . . . . . . . . . . . . . . . . . . . . . 7
                                                                                         Cocoons/Live Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13         Elizabeth Arden/Eyewear Designs, Ltd. . . . . . . . . . . . . . . . . . 8
B                                                                                        Colab Eyewear/COLAB . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5           ELLE/Charmant Group INC. USA . . . . . . . . . . . . . . . . . . . . . 5
Baby Banz/Baby Banz . . . . . . . . . . . . . . . . . . . . . . . . . 2,3                Cole Haan/B. Robinson Optical Inc. . . . . . . . . . . . . . . . . . . . 2              Ellen Tracy/ClearVision Optical . . . . . . . . . . . . . . . . . . . . . . . 5
Baby Phat/MODO Eyewear . . . . . . . . . . . . . . . . . . . . . . . . 20                Cole Haan/ClearVision Optical . . . . . . . . . . . . . . . . . . . . . . . 5           Emilio Pucci/Marchon Eyewear, Inc. . . . . . . . . . . . . . . . . . . 13
Badgley Mischka Couture Eyewear/Sama . . . . . . . . . . . . . 26                        Columbia (non-optical only)/StyleMark, Inc. . . . . . . . . . . . . 28                  Entourage of 7/Entourage of 7 . . . . . . . . . . . . . . . . . . . . . . . 7
Barbie/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28        Coppertone Sport Sunglasses/Select-A-Vision . . . . . . . . . . 27                      Ermenegildo Zegna/Viva International Group . . . . . . . . . . . 29
BCBGMAXAZRIA/ClearVision Optical . . . . . . . . . . . . . . . . . . 5                   Coppertone Sun Readers/Select-A-Vision . . . . . . . . . . . . . . 27                   ESCADA/Viva International Group . . . . . . . . . . . . . . . . . . . . 29
Beausoleil/Beausoleil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3      Cordon du Soleil/Denise Solay Designs . . . . . . . . . . . . . . . . 6                 Esprit/Charmant Group INC. USA . . . . . . . . . . . . . . . . . . . . . 5
bebe/Signature Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 27            Corinne McCormack/Corinne McCormack . . . . . . . . . . . . . . 5                       ESS/Eye Safety Systems, Inc. . . . . . . . . . . . . . . . . . . . . . . . . 8
Ben Sherman/Fabris Lane Ltd. . . . . . . . . . . . . . . . . . . . . . . . 8             Costa Del Mar/Costa Del Mar . . . . . . . . . . . . . . . . . . . . . . . 5             Essence/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Benjamin Eyewear/Benjamin Eyewear . . . . . . . . . . . . . . . . . 3                    Couture/Suntech Optics . . . . . . . . . . . . . . . . . . . . . . . . . . . 29         Été/Optylux Group Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Betsey Johnson/B. Robinson Optical Inc. . . . . . . . . . . . . . . . 2                  Coyote Eyewear/Coyote Eyewear . . . . . . . . . . . . . . . . . . . . . 6               Etienne Aigner/Fantas-Eyes, Inc. . . . . . . . . . . . . . . . . . . . . . 9
Beverly Hills Polo Club/Fabris Lane Ltd. . . . . . . . . . . . . . . . . 8               Crayola Kids Eyewear/Barbara Creations, Inc . . . . . . . . . . . . 2                   Evolutioneyes/Evolutioneyes Inc. . . . . . . . . . . . . . . . . . . . . . 8
Birdz Eyewear/Birdz Eyewear . . . . . . . . . . . . . . . . . . . . . . . . 3            Croakies/Croakies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6     Eye Ride/Sunscape Eyewear, INC . . . . . . . . . . . . . . . . . . . . 28
BKB/Passionate Brush . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23          Crush/BBH Eyewear, a division of Tura Inc. . . . . . . . . . . . . . . 3                Eyes Cream Shades/Eyes Cream Shades, INC . . . . . . . . . . . 8
Blue Gem Sunglasses/Blue Gem Sunglasses, Inc. . . . . . . . . 4                          Crush/Crush Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6         Eyewear Pink/Sundog Distributing Inc. . . . . . . . . . . . . . . . . 28
Boarders/Style Eyes Optics . . . . . . . . . . . . . . . . . . . . . . . . 28            Cutter & Buck/Signature Eyewear . . . . . . . . . . . . . . . . . . . 27                Eyewear Team/Sundog Distributing Inc. . . . . . . . . . . . . . . . 28
Bobster/Bobster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4      Cynthia Rowley/B. Robinson Optical Inc. . . . . . . . . . . . . . . . . 2
Body Glove Eyewear/Quantum Optics . . . . . . . . . . . . . . . . 24                                                                                                             F
Body Glove/FGX International, Inc. . . . . . . . . . . . . . . . . . . . . 9             D                                                                                       Fabien Baron Eyewear/Modo Eyewear . . . . . . . . . . . . . . . . 20
                                                                                                                                                                                                                                                                      2010 Sunglasses Buyers’ Guide




Body Specs Goggles & Sunglasses/Body Specs Goggles &                                     D&G/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13        Face à Face/Face à Face . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Sunglasses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4   Daisy Fuentes/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . 28            Farallon/X Ray Eyewear, INC. . . . . . . . . . . . . . . . . . . . . . . . 30
Bogner/BBH Eyewear, a division of Tura Inc. . . . . . . . . . . . . . 3                  Dakota Smith/Signature Eyewear . . . . . . . . . . . . . . . . . . . . 27               Fashion Tech Eyewear/Fashion Tech Eyewear LLC . . . . . . . . 9
Bollé/Bushnell Outdoor Products . . . . . . . . . . . . . . . . . . . . . 4              Daniel Swarovski Crystal Eyewear/Silhouette Optical, Ltd. . . 27                        FE New York/Fantas-Eyes, Inc. . . . . . . . . . . . . . . . . . . . . . . . 9
Brenner Polarized/Rymic USA . . . . . . . . . . . . . . . . . . . . . . 26               David Yurman Eyewear/Legacie, the luxury house of B.                                    Fendi/Marchon Eyewear, Inc. . . . . . . . . . . . . . . . . . . . . . . . 13
Brooks Brothers/Luxottica Group . . . . . . . . . . . . . . . . . . . . 13               Robinson, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13    Ferragamo/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . 13
Bugaboo/Suntech Optics Inc. . . . . . . . . . . . . . . . . . . . . . . . 29             Deanne Cheuk/Colab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5        Fiction by l.a.Eyeworks/ l.a.Eyeworks, Inc . . . . . . . . . . . . . . 12
Burberry/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . 13            Derapage/Nico Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21         Field & Stream/FGX International, Inc. . . . . . . . . . . . . . . . . . 9
                                                                                                                                                                                                                                                                      31  ■




Bvlgari/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . . 13         Derek Lam/Modo Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . 20             Fisherman Eyewear/Fisherman Eyewear . . . . . . . . . . . . . . . 9

SUNGLASSESMAG.COM
brand index




                                     Fitovers Eyewear/Jonathan Paul Eyewear . . . . . . . . . . . . . . 11                      Jee Vice/Jee Vice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11       Maxx/Suntech Optics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
                                     Float Milan Sunwear/Match Eyewear . . . . . . . . . . . . . . . . . 20                     JEN/JEN/Just Everything Nice . . . . . . . . . . . . . . . . . . . . . . 11              Michael Kors/Marchon Eyewear, Inc. . . . . . . . . . . . . . . . . . 13
                                     Flying Fisherman/Flying Fisherman . . . . . . . . . . . . . . . . . . . 9                  Jessica McClintock/ClearVision Optical . . . . . . . . . . . . . . . . 5                 Michael Stars/Signature Eyewear . . . . . . . . . . . . . . . . . . . . 27
                                     Foster Grant/FGX International, Inc. . . . . . . . . . . . . . . . . . . . 9               Jigsaw/Fabris Lane Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8        Mike Perry/COLAB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
                                     Fox Eyewear/Fox Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 9              Jil Sander/Marchon Eyewear, Inc. . . . . . . . . . . . . . . . . . . . 13                Mikli/Alain Mikli Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
                                     Fred Lunettes/Premiere Vision, a Luxury Division of Logo . . 24                            Jill Stuart/Eyewear Designs Ltd. . . . . . . . . . . . . . . . . . . . . . . 8           Missoni/Allison USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
                                     French Connection/Fabris Lane Ltd. . . . . . . . . . . . . . . . . . . . 8                 John Galliano/Marcolin . . . . . . . . . . . . . . . . . . . . . . . . . . . 20          Miu Miu/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . 13
                                     Frubi Shades/Frubi Shades, LLC . . . . . . . . . . . . . . . . . . . . . 9                 John Varvatos/Base Curve . . . . . . . . . . . . . . . . . . . . . . . . . . 3           Modern Amusement/Baumvision . . . . . . . . . . . . . . . . . . . . . 3
                                                                                                                                Jones New York/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . 28              Modo for Jason Wu/Modo Eyewear . . . . . . . . . . . . . . . . . . 20
                                     G                                                                                          Joseph Abboud/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . 28               Modo for NetJets/Modo Eyewear . . . . . . . . . . . . . . . . . . . . 20
                                     Gargoyles Eyewear/Quantum Optics . . . . . . . . . . . . . . . . . 24                      JP Eyewear/Jonathan Paul Eyewear . . . . . . . . . . . . . . . . . 11                    Modo/Modo Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
                                     Gatorz/Gatorz Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . 10             Judith Leiber/Legacie, the luxury house of B. Robinson, Inc . . . 13                     Mont Blanc/Marcolin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
                                     Geoffrey Beene/Nouveau Eyewear . . . . . . . . . . . . . . . . . . . 21                    Julbo/Julbo, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11     Moschino/Allison USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
                                     Gianfranco Ferré/Allison USA . . . . . . . . . . . . . . . . . . . . . . . . 1             Just Cavalli/Marcolin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20       MOSCOT/MOSCOT Eyewear and Eyecare
                                     Giro/Giro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10                                                                                            since 1915 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
                                     Golden Bear Sunglasses/Ocean Waves, Inc. . . . . . . . . . . . . 22                        K                                                                                        Mosley Tribes/Oliver Peoples . . . . . . . . . . . . . . . . . . . . . . . 22
                                     GUESS by Marciano/Viva International Group . . . . . . . . . . . 29                        Kaenon Polarized/Kaenon Polarized . . . . . . . . . . . . . . . . . . 12                 MotorTrend Sunglasses/Select-A-Vision . . . . . . . . . . . . . . . 27
                                     GUESS/Viva International Group . . . . . . . . . . . . . . . . . . . . . 29                Karen Millen/Fabris Lane Ltd. . . . . . . . . . . . . . . . . . . . . . . . 8            Mshades/Mountain Shades Inc. . . . . . . . . . . . . . . . . . . . . . 21
                                     Guideline Polarized Eyegear/Fisherman Eyewear . . . . . . . . . 9                          KARL LAGERFELD/Marchon Eyewear, Inc. . . . . . . . . . . . . . 13                        MYKITA /MYKITA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
                                                                                                                                Kata/Legacie, the luxury house of B. Robinson, Inc . . . . . . . 13
                                     H                                                                                          Kay Unger/Nouveau Eyewear . . . . . . . . . . . . . . . . . . . . . . . 21               N
                                     Harley-Davidson/Viva International Group . . . . . . . . . . . . . . 29                    KBL Eyewear/KBL Eyewear, Inc. . . . . . . . . . . . . . . . . . . . . . 12               Nascar/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
                                     Haven/Dioptics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6     Kenneth Cole New York/Marcolin . . . . . . . . . . . . . . . . . . . . 20                Native/Native Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
                                     Hawaiian Tropic Lifestyle Sunglasses/Barbara Creations, Inc . . . 2                        Kenneth Cole Reaction/Marcolin . . . . . . . . . . . . . . . . . . . . 20                Natori/Zyloware Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 30
                                     Heat/Optimate Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23        Kenneth Jay Lane/Evolutioneyes Inc. . . . . . . . . . . . . . . . . . . 8                Nautica/Marchon Eyewear, Inc. . . . . . . . . . . . . . . . . . . . . . 13
                                     Helium Paris Sunwear/Match Eyewear . . . . . . . . . . . . . . . . 20                      Kensie/Kenmark Group . . . . . . . . . . . . . . . . . . . . . . . . . . . 12            NBA Sunwear/Optimate Inc. . . . . . . . . . . . . . . . . . . . . . . . 23
                                     Hello Kitty/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 28           Koali/Morel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20   New Balance/Eyewear Designs Ltd. . . . . . . . . . . . . . . . . . . . 8
                                     Hi-Look/ Hi-Look Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10          Kreed/Kreed Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12           Nickelodeon/Nouveau Eyewear . . . . . . . . . . . . . . . . . . . . . 21
                                     Hobie Polarized Sunglasses/Eyeking . . . . . . . . . . . . 8, 16                           Ksubi/Ksubi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12   Nicole Farhi/Fabris Lane Ltd. . . . . . . . . . . . . . . . . . . . . . . . . 8
                                     Hot Buttered/Hot Buttered USA . . . . . . . . . . . . . . . . . . . . . 10                                                                                                          Nicole Miller COLLECTION/
                                     Hot Kiss/Fantas-Eyes, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 9           L                                                                                        Signature Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
                                     Hoven/Hoven Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10          l.a.Eyeworks/l.a.Eyeworks, Inc . . . . . . . . . . . . . . . . . . . . . . 12            Nicole Miller New York/Signature Eyewear . . . . . . . . . . . . . 27
                                     HUMMER Eyegear/Signature Eyewear . . . . . . . . . . . . . . . . 27                        Lacoste/Charmant Group Inc. USA . . . . . . . . . . . . . . . . . . . . 5                Nike/Marchon Eyewear, Inc. . . . . . . . . . . . . . . . . . . . . . . . . 13
                                     Humphrey’s/BBH Eyewear, a division of Tura Inc. . . . . . . . . . 3                        Lafont Paris/Lafont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12       Nine & Company/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . 28
                                                                                                                                Lanvin/Cachet, a division of L’Amy America . . . . . . . . . . . . . 4                   Nine West/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 28
                                     I                                                                                          Leader/HILCO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10      Norma Kamali/Avalon Eyewear . . . . . . . . . . . . . . . . 2, 14
                                     ic! Berlin/ic! berlin america, LLC . . . . . . . . . . . . . . . . . . . . 10              Leisure Society/Baumvision . . . . . . . . . . . . . . . . . . . . . . . . . 3           North Beach Polarized/Rymic USA . . . . . . . . . . . . . . . . . . . 26
                                     ICE-TECH/ICE-TECH ADVANCED POLARIZED SUNGLASSES . . 10                                     Levi’s/Eyewear Designs Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . 8          Numa Sport Optics/Numa Sport Optics . . . . . . . . . . . . . . . 22
                                     ICU Eyewear/ICU Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . 11               Liberty Sport/Liberty Sport . . . . . . . . . . . . . . . . . . . . . . . . . 13
                                     Illusions/Cliff Weil, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5     Lilly Pulitzer/Kenmark Group . . . . . . . . . . . . . . . . . . . . . . . 12            O
                                     INDY500 Performance Sunglasses/Barbara Creations, Inc . . 2                                Liquid Eyewear/Liquid Eyewear . . . . . . . . . . . . . . . . . . . . . 13               Oakley/Oakley, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
                                     Initium/Initium Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . 11           Logosilks/Photosilk Prints, LLC . . . . . . . . . . . . . . . . . . . . . . 23           Ocean Waves Sunglasses/Ocean Waves, Inc. . . . . . . . . . . . 22
                                     Ironman/FGX International, Inc. . . . . . . . . . . . . . . . . . . . . . . 9              Loree Rodkin Eye Couture/Sama . . . . . . . . . . . . . . . . . . . . 26                 Odyssey 20/20/Odyssey Eyewear Ltd. . . . . . . . . . . . . . . . . 22
                                     IS Eyewear/IS Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . 11             Low Vision Cocoons/Live Eyewear . . . . . . . . . . . . . . . . . . . 13                 Ogi Kids/OGI Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
     2010 Sunglasses Buyers’ Guide




                                     Islander Eyes/Cliff Weil, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 5         Lulu Guinness/Tura L.P. . . . . . . . . . . . . . . . . . . . . . . . . . . . 29         Ogi/OGI Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
                                     Iyoko Inyake/Fusion Eyewear . . . . . . . . . . . . . . . . . . . . . . . 10                                                                                                        Oliver Goldsmith/Oliver Goldsmith Ltd. . . . . . . . . . . . . . . . . 22
                                     Izod/B. Robinson Optical Inc. . . . . . . . . . . . . . . . . . . . . . . . . 2            M                                                                                        Oliver Peoples/Oliver Peoples . . . . . . . . . . . . . . . . . . . . . . . 22
                                     Izod/ClearVision Optical . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5         M+/Modo Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20           Ono’s Polarized Performance Reader Sunglasses/Ono’s
                                                                                                                                MARCO polarized/Marco Polarized/Merchamp USA . . . . . . 13                              Trading Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
                                     J                                                                                          Martin Sunglasses/Jack Martin Company, INC. . . . . . . . . . . 11                       Op/ClearVision Optical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
                                     Jack Nicklaus Sunglass Collection/Ocean Waves, Inc. . . . . 22                             Match Eyewear/Match Eyewear . . . . . . . . . . . . . . . . . . . . . 20                 Optic Edge/Cliff Weil, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
                                     Jaguar/Eastern States Eyewear . . . . . . . . . . . . . . . . . . . . . . 7                Maui Jim/Maui Jim Sunglasses . . . . . . . . . . . . . . . . . . . . . 20                Optic Nerve Eyewear/Optic Nerve Eyewear . . . . . . . . . . . . 23
   32■




                                     Jean Paul Gaultier/Fusion Eyewear . . . . . . . . . . . . . . . . . . 10                   Max Studio/Evolutioneyes Inc. . . . . . . . . . . . . . . . . . . . . . . . 8            Orange County Choppers/Cliff Weil, Inc. . . . . . . . . . . . . . . . . 5

                                                                                                                                                                                                                                                                  SUNGLASSESMAG.COM
                                                                                                                                                                                                                                                                               brand index
P                                                                                           Rooly/Rooly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25     T
Panama Jack/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . 28                Roxy/Quiksilver Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24        TAG Heuer Eyewear/Premiere Vision, a Luxury Division of Logo 24
Paul Frank/Baumvision . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3             Rudy Project/Rudy Project Technically Cool Eyewear . . . . . . 26                          Ted Baker/Tura L.P. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Paul Smith/Oliver Peoples . . . . . . . . . . . . . . . . . . . . . . . . . 22              Ryders/Bugaboo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4         The Realm Eyegear/Eyeking . . . . . . . . . . . . . . . . . . . . . . . . . 8
PeakVision Sports/Peakvision Sports . . . . . . . . . . . . . . . . . 23                                                                                                               Thierry Mugler/Eastern States Eyewear . . . . . . . . . . . . . . . . 7
PEEKS Eyewear/Sundog Distributing Inc. . . . . . . . . . . . . . . 28                       S                                                                                          Tiffany & Co/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . 13
Peppers Polarized Eyeware/Peppers Performance                                               S4 Optics/S4 Optics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26           Tifosi Optics/Tifosi Optics. Inc. . . . . . . . . . . . . . . . . . . . . . . 29
Eyeware, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23      Sabre/Sabre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27       Timberland/Marcolin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Perry Ellis/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 28          Saki/Modo Eyewea . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20            TITANflex/BBH EYEWEAR, a division of Tura Inc . . . . . . . . . . 3
Persol/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . . 13             Salomon Eyewear/Premiere Vision,                                                           Tom Ford/Marcolin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Phat Farm/Modo Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . 20                 a Luxury Division of Logo . . . . . . . . . . . . . . . . . . . . . . . . . . 24           Tommy Bahama/Altair Eyewear . . . . . . . . . . . . . . . . . . . . . . 1
Phoebe Couture/Nouveau Eyewear . . . . . . . . . . . . . . . . . . 21                       SALT. The Independent Optics Company/SALT. OPTICS . . . . 26                               Tommy Hilfiger/Viva International Group . . . . . . . . . . . . . . . 29
Photosilks/Photosilk Prints, LLC . . . . . . . . . . . . . . . . . . . . . 23               Sama Eyewear/Sama . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26               Tory Burch/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . 13
Pilla/Pilla Performance Eyewear (formerly HDSpex) . . . . . . . 23                          Sax North Atlantic Services/Sax North Atlantic                                             Tourneau/Tura L.P. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Pleasure Ground/Pleasure Ground Eyewear . . . . . . . . . . . . 23                          Services, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26   Trendies/Cinzia Designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
PolarEyes/FGX International, Inc. . . . . . . . . . . . . . . . . . . . . . 9               Scin/Bugaboo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4       Tretorn/Modo Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Polaroid/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 28           Scojo New York/OGI Eyewear . . . . . . . . . . . . . . . . . . . . . . . 22                Triton/Optylux Group Inc . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Police/Eastern States Eyewear . . . . . . . . . . . . . . . . . . . . . . . 7               Scojo/Scojo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26     True Religion Eyewear/Revolution Eyewear . . . . . . . . . . . . . 25
Polo/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13           Sea Striker/Cliff Weil, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5       Tura/Tura L.P. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Porsche Design/Tuscany Eyewear . . . . . . . . . . . . . . . . . . . 29                     Sean John/Marchon Eyewear, Inc. . . . . . . . . . . . . . . . . . . . 13                   Tuscany Polarized Sport/Tuscany Eyewear . . . . . . . . . . . . . 29
Prada/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13            Select-A-Vision (SAV) Reading Glasses/Select-A-Vision . . . . 27
Private Label Division/Eyeking . . . . . . . . . . . . . . . . . . . . . . . 8              Seraphin/OGI Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22            U
Pro/Style Eyes Optics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28          Serengeti/Bushnell Outdoor Products . . . . . . . . . . . . . . . . . . 4                  U.S.Army Sunglasses/Select-A-Vision . . . . . . . . . . . . . . . . 27
ProDesign Eyewear/ProDesign Eyewear, Inc. . . . . . . . . . . . 24                          Serfas/Serfas Optics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27          Umbro/Nouveau Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Proenza Schouler/Cachet, a division of L’Amy America . . . . . 4                            Silhouette/Silhouette Optical, Ltd. . . . . . . . . . . . . . . . . . . . . 27             Under Armour Performance Eyewear/Eyeking . . . . . . . . . . . . 8
Proshade/Proshade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24            Silverfish/Silverfish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27     US Polo Assn./Fantas-Eyes, Inc. . . . . . . . . . . . . . . . . . . . . . . 9
ProSight Safety Eyewear/Sundog Distributing Inc. . . . . . . . . 28                         SKECHERS/Viva International Group . . . . . . . . . . . . . . . . . . 29
                                                                                            Smith Optics/Smith Optics Inc. . . . . . . . . . . . . . . . . . . . . . . 27              V
Q                                                                                           Soda/Soda Sunglasses . . . . . . . . . . . . . . . . . . . . . . . . . . . 27              VANNI/Nico Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Quality Accessories/Quality Accessories, Inc. . . . . . . . . . . . 24                      Solar Shields/FGX International, Inc. . . . . . . . . . . . . . . . . . . . 9              VedaloHD/VedaloHD Performance Sunglasses, Inc. . . . . . . 29
Quattro/Live Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13           Solize Eyewear/Del Sol . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6           Vera Bradley/The McGee Group . . . . . . . . . . . . . . . . . . . . . 20
Quay Eyeware/Quay Eyeware Australia . . . . . . . . . . . . . . . 24                        SOS Eyewear/Fashion Tech Eyewear LLC . . . . . . . . . . . . . . . 9                       Vera Wang/Kenmark Group . . . . . . . . . . . . . . . . . . . . . . . . 12
Quiksilver/Quiksilver Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 24           Spectacles/Oliver Peoples . . . . . . . . . . . . . . . . . . . . . . . . . 22             Versace/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . 13
                                                                                            Spiuk/Spiuk USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28         Via Spiga/Zyloware Eyewear . . . . . . . . . . . . . . . . . . . . . . . 30
                                                                                            Spy Optic/Spy Optic Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 28            Victoria Klein Sunglasses/Select-A-Vision . . . . . . . . . . . . . . 27
R                                                                                           Starck Eyes/Alain Mikli Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . .1          Vistana/Live Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
R A E N/R A E N Optics . . . . . . . . . . . . . . . . . . . . . . . . . . . 25             Stella McCartney/Luxottica Group . . . . . . . . . . . . . . . . . . . 13                  Vogue/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Ralph Lauren/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . 13                 Studio Hilook/Hi-Look Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . 1          VonZipper/VonZipper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Ralph/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13            Stussy Sunglasses/Stussy, Inc. . . . . . . . . . . . . . . . . . . . . . . 28
Randolph Engineering/Randolph Engineering . . . . . . . . . . . 25                          Style Eyes/Style Eyes Optics . . . . . . . . . . . . . . . . . . . . . . . 28              W
Range Rover Eyewear/Premiere Vision, a Luxury Division of                                   Sunbelt USA/Sundog Distributing Inc. . . . . . . . . . . . . . . . . . 28                  Wiley X Eyewear/Wiley X, Inc . . . . . . . . . . . . . . . . . 18, 30
Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24   Sunbrite/Hi-Look Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10          Will Sweeney/COLAB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Ray-Ban/Luxottica Group . . . . . . . . . . . . . . . . . . . . . . . . . . 13              SunClips/Hilco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10      Wired/Avalon Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Real Kids Shades/MFS Eyewear . . . . . . . . . . . . . . . . . . . . 20                     Suncloud Polarized/Smith Optics Inc. . . . . . . . . . . . . . . . . . 27
                                                                                                                                                                                       X
                                                                                                                                                                                                                                                                                2010 Sunglasses Buyers’ Guide




Red Carpet/Cliff Weil, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5         Sundog Eyewear/Sundog Distributing Inc. . . . . . . . . . . . . . 28
Reptile Polarized Sunglasses/Reptile, Inc. . . . . . . . . . . . . . . 25                   Sunglass Options/Fashion Tech Eyewear LLC . . . . . . . . . . . . 9                        XOXO/Fantas-Eyes, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Restaurant Readers/Peppers Performance Eyeware, Inc. . . . 23                               Sun-Mag+ Polarized Reader Sunglasses/                                                      XOXO/The McGee Group . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Revlon/StyleMark, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28           Ono’s Trading Company . . . . . . . . . . . . . . . . . . . . . . . . . . . 22             XRay Eyewear/X Ray Eyewear, INC. . . . . . . . . . . . . . . . . . . 30
Riders Motorwear/Riders Eyewear . . . . . . . . . . . . . . . . . . . 25                    Sunscape Eyewear, Inc./Sunscape Eyewear, Inc. . . . . . . . . 28
Robert Marc/Robert Marc . . . . . . . . . . . . . . . . . . . . . . . . . 25                Suntec/Suntech Optics Inc. . . . . . . . . . . . . . . . . . . . . . . . . 29              Z
Roberto Cavalli/Marcolin . . . . . . . . . . . . . . . . . . . . . . . . . . 20             SunTrends/i-dealoptics . . . . . . . . . . . . . . . . . . . . . . . . . . . 11            Zeal Optics/Zeal Optics . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
                                                                                                                                                                                                                                                                                    ■




Rock & Republic/Allison USA . . . . . . . . . . . . . . . . . . . . . . . . 1               Sutro/Sutro Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29        ZERO G/Zero G Titanium . . . . . . . . . . . . . . . . . . . . . . . . . . 30
                                                                                                                                                                                                                                                                                33




Ron's Optical/Ron's Optical . . . . . . . . . . . . . . . . . . . . . . . . 25              Sydney Love/Evolutioneyes Inc. . . . . . . . . . . . . . . . . . . . . . . 8               Zoe & Sage/Zoe & Sage . . . . . . . . . . . . . . . . . . . . . . . . . . 30

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