Docstoc

Eyewear

Document Sample
Eyewear Powered By Docstoc
					              EXECUTIVE SUMMARY




By: Alex Torres, Dave Olkovetsky, Dima Perkis, and Julia Neverova
        It All Started When…
• single motivational idea
• colleagues graduating from college,
• revamping sunglasses in the eyes of the
  consumer.
• Training
• ImageFx
• designer eyewear at competitive prices
• UV blocking eyewear
• Stylish lenses
• cutting edge technology
         Company Description
•   Revitalize the eyewear market
•   Increase popularity and purchase.
•   High-quality
•   Inexpensive
•   Appealing
•   Caters completely to its customers’ needs
•   Opinions of the customers.
               Management
•   IMAGE FX TEAM
•   Well-selected
•   Educated
•   Extensive training in research areas
•   Best services
             The Product
• STAGE OF R&D
• entrepreneurial stage
• R&D members are responsible for creating
  the eyewear
• prototypes.
               Competition
•   COMPETITORS
•   World competitors
•   Ray- Ban Optics
•   Oakley
•   Bòlle
               Marketing
• MARKETING
  promise of superior value
• current customers by delivering
  satisfaction
• Target
       STARTING CAPITAL

• Will require a total of $75,000.
• Banks
• Strategic alliances
• Investing $20,000 of our own money
• Strategic alliances w/ vendors => backing
  on consignment
• Venture capitalist’s support

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:11
posted:7/13/2012
language:English
pages:8