Maintaining Your Business Credibility with Anti-Counterfeiting Solutions
Brand reputation is a certificate of quality and reliability for any organization. When customers buy
your products merely on the basis of your brand name they trust you and know that they will get good
value for their money. The relationship with your customers is a delicate one. You will continue to earn
high profits as long as you meet the expectations of your customers. A small incident is enough to spark
controversies and negative publicity for your business. And if you do not take timely action it can lead to
large financial losses and loss of brand reputation.
The counterfeit industry literally weakens your hold in the market by misusing your copyrights and
trademarks to manufacture duplicate and ineffective products in bulk. Your company is also at high risk
when there is high demand for specific products that fall short in supply. You tend to lose market share
as you are unable to protect your brand reputation, while the counterfeiters will continue to enjoy the
returns at your expense.
The innocent customers believe that they are purchasing genuine products and do not realize that they
have been victimized. Counterfeit products are affecting almost every sector ranging from breakfast
cereals through to pharma, defense, automotive and electronic goods and have caused injuries and
sometimes even death for some unsuspecting customers. The customers are unable to comprehend
that it is the work of the counterfeiters. It is also difficult for you to identify the fake products and shut
down their network as they do not have any fixed location to carry on their operations.
In a report, Gartner Analyst, Avivah Litan, stated that companies who incorporate anti-counterfeiting
solutions in their brand protection efforts are the ones who are taking proactive action to protect their
customers. She believes organizations should let their customers know they’re making an effort to keep
counterfeits off the market.
However, you can now protect your business from the counterfeiters by deploying automated anti
counterfeiting solutions. This anti-counterfeiting software tracks all activities on online auction sites
and market places with real-time and consistent monitoring services. It provides detailed and correct
pricing information. The solution prioritizes violators according to the damage they can cause to the
brand reputation, for the organizations to take immediate action.
The solution provides you with real-time reports through the dashboards and provides complete
support and ensures an end-to-end online fraud detection process. The solution can be customized to
meet the requirements of the business. It has a capability to set the criteria for tracking and detecting
the sources according to the industry standards. It means that the solution can be set based on either
high volumes or high discounts that are specific to your industry to track the illegal activities. Once these
activities are detected the service can send cease & desist and DCMA letters and online auctions are
shut down automatically.
Without anti-counterfeiting solutions, brands will continue to be affected; hence with proper solutions
in place counterfeiters will be aware that they cannot meddle with your organization's brand reputation
Read Also On: Grey Market, Anti-Fraud