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					 Bluemound Rd & Moorland Blvd - Brookfield, WI 53045
 Consumer Expenditures                                                                                              0 - 3 Miles
Summary                                                                                                           2009                         2014
   Population                                                                                                   47,060                       47,171
   Households                                                                                                   19,262                       19,498
   Families                                                                                                     13,769                       13,854

                                                                               Spending                Average Amount
                                                                             Potential Index                Spent                            Total



Apparel and Services                                                                   109                   $2,723.29                  $52,456,657
    Men's                                                                              105                     $503.28                   $9,694,245
    Women's                                                                            100                     $870.30                  $16,763,925
    Children's                                                                         109                     $447.64                   $8,622,598
    Footwear                                                                            72                     $310.86                   $5,987,802
    Watches & Jewelry                                                                  161                     $344.93                   $6,644,047
    Apparel Products and Services                                                      243                     $246.29                   $4,744,039
Computer
   Computers and Hardware for Home Use                                                 155                     $309.71                   $5,965,725
   Software and Accessories for Home Use                                               158                      $45.10                     $868,669
Entertainment & Recreation                                                             159                   $5,154.53                  $99,287,666
    Fees and Admissions                                                                174                   $1,085.44                  $20,907,901
         Membership Fees for Clubs                                                     178                     $304.05                   $5,856,753
         Fees for Participant Sports, excl. Trips                                      176                     $195.34                   $3,762,608
         Admission to Movie/Theatre/Opera/Ballet                                       163                     $246.78                   $4,753,506
         Admission to Sporting Events, excl. Trips                                     174                     $101.52                   $1,955,478
         Fees for Recreational Lessons                                                 181                     $236.60                   $4,557,406
    Dating Services                                                                    146                       $1.15                      $22,150
    TV/Video/Sound Equipment                                                           151                   $1,835.69                  $35,359,514
         Community Antenna or Cable TV                                                 150                   $1,088.50                  $20,966,884
         Televisions                                                                   162                     $262.51                   $5,056,472
         VCRs, Video Cameras, and DVD Players                                          150                      $37.87                     $729,427
         Video Cassettes and DVDs                                                      143                      $85.27                   $1,642,389
         Video Game Hardware and Software                                              147                      $64.36                   $1,239,746
         Satellite Dishes                                                              130                       $1.48                      $28,574
         Rental of Video Cassettes and DVDs                                            145                      $63.81                   $1,229,023
     Pets                                                                              183                     $801.76                  $15,443,746
     Toys and Games                                                                    149                     $194.22                   $3,741,048
     Recreational Vehicles and Fees                                                    154                     $544.84                  $10,494,824
     Sports/Recreation/Exercise Equipment                                              120                     $237.94                   $4,583,337
     Photo Equipment and Supplies                                                      158                     $184.28                   $3,549,663
     Reading                                                                           166                     $270.36                   $5,207,634
Food                                                                                   152                  $11,965.46                 $230,481,105
    Food at Home                                                                       151                   $6,874.33                 $132,414,723
        Bakery and Cereal Products                                                     151                     $925.97                  $17,836,132
        Meats, Poultry, Fish, and Eggs                                                 149                   $1,600.86                  $30,836,067
        Dairy Products                                                                 150                     $768.53                  $14,803,605
        Fruits and Vegetables                                                          154                   $1,208.18                  $23,272,259
        Snacks and Other Food at Home                                                  150                   $2,370.79                  $45,666,661
     Food Away from Home                                                               153                   $5,091.13                  $98,066,382
Alcoholic Beverages                                                                    157                     $897.45                  $17,286,919
Nonalcoholic Beverages at Home                                                         148                     $667.76                  $12,862,560




Source: 2009 ESRI Estimates & Projections. Expenditure data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.

Provided by Continental Properties Company, Inc.                                                               3/24/2010                   Page 1 of 9
 Bluemound Rd & Moorland Blvd - Brookfield, WI 53045
 Consumer Expenditures                                                                                              0 - 3 Miles
                                                                          Spending                  Average Amount
                                                                        Potential Index                                                     Total
                                                                                                         Spent

Financial
    Investments                                                                        179                   $2,568.99                  $49,484,494
    Vehicle Loans                                                                      144                   $7,670.29                 $147,746,652
Health
    Nonprescription Drugs                                                              144                     $150.74                   $2,903,550
    Prescription Drugs                                                                 156                     $859.66                  $16,558,847
    Eyeglasses and Contact Lenses                                                      161                     $121.88                   $2,347,686
Home
   Mortgage Payment and Basics                                                         173                  $15,913.28                 $306,524,949
   Maintenance and Remodeling Services                                                 184                   $3,885.75                  $74,848,110
   Maintenance and Remodeling Materials                                                162                     $670.60                  $12,917,220
   Utilities, Fuel, and Public Services                                                151                   $6,815.64                 $131,284,258
Household Furnishings and Equipment
    Household Textiles                                                                 162                     $224.30                   $4,320,564
    Furniture                                                                          162                   $1,037.04                  $19,975,700
    Floor Coverings                                                                    176                     $153.65                   $2,959,541
    Major Appliances                                                                   160                     $485.77                   $9,357,077
    Housewares                                                                         130                     $121.83                   $2,346,640
    Small Appliances                                                                   157                      $53.94                   $1,039,017
    Luggage                                                                            170                      $17.14                     $330,087
    Telephones and Accessories                                                          85                      $38.09                     $733,762
Household Operations
    Child Care                                                                         151                     $665.11                  $12,811,550
    Lawn and Garden                                                                    167                     $690.78                  $13,305,915
    Moving/Storage/Freight Express                                                     154                      $82.41                   $1,587,464
Housekeeping Supplies                                                                  154                   $1,116.77                  $21,511,468
Insurance
    Owners and Renters Insurance                                                       164                     $776.34                  $14,954,037

    Vehicle Insurance                                                                  153                   $1,897.31                  $36,546,287
    Life/Other Insurance                                                               165                     $799.26                  $15,395,489
    Health Insurance                                                                   159                   $3,053.08                  $58,809,065
Personal Care Products                                                                 152                     $598.50                  $11,280,511
School Books and Supplies                                                              143                     $160.69                   $3,095,331
Smoking Products                                                                       132                     $585.63                  $11,280,511
Transportation
Vehicle Purchases (Net Outlay)                                                         152                   $7,237.35                 $139,407,381
Gasoline and Motor Oil                                                                 145                   $3,972.97                  $76,528,166
Vehicle Maintenance and Repairs                                                        155                   $1,455.01                  $28,026,728




Source: 2009 ESRI Estimates & Projections. Expenditure data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.

Provided by Continental Properties Company, Inc.                                                               3/24/2010                   Page 2 of 9
 Bluemound Rd & Moorland Blvd - Brookfield, WI 53045
 Consumer Expenditures                                                                                               0 - 3 Miles
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a
product or service relative to a national average of 100. Detail may not sum to totals due to rounding.
Definitions:

Apparel Products and Services includes material for making clothes, sewing patterns and notions, shoe repair and other shoe services,
apparel laundry and dry cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair.

Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs.

Sound Equipment includes sound components and systems, Digital Audio Players, records, CDs, audio tapes, streaming/downloaded audio,
tape recorders, radios, musical instruments and accessories, and rental and repair of musical instruments.

Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games.

Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees.

Sports/Recreation/Exercise Equipment includes exercise equipment and gear, game tables, bicycles, camping equipment, hunting and
fishing equipment, winter sports equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise
equipment.

Photo Equipment and Supplies includes film, film processing, photographic equipment, rental and repair of photo equipment, and
photographer fees.

Reading includes magazine and newspaper subscriptions, single copies of magazines and newspapers, and books.

Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial sweeteners, jam, jelly, preserves, margarine, fat, oil, salad
dressing, nondairy cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes,
sauces, gravy, other condiments, soup, prepared salad, prepared dessert, baby food, miscellaneous prepared food, and nonalcoholic beverages.

Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent.

Maintenance and Remodeling Materials includes supplies/tools/equipment for painting and wallpapering, plumbing supplies and equipment,
electrical/heating/AC supplies, materials for hard surface flooring, materials for roofing/gutters, materials for plaster/panel/siding, materials for
patio/fence/brick work, landscaping materials, and insulation materials for owned homes.

Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers,
decorative pillows, and materials for slipcovers and curtains.

Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners,
electric floor cleaning equipment, sewing machines, and miscellaneous appliances.

Housewares includes plastic dinnerware, china, flatware, glassware, serving pieces, nonelectric cookware, and tableware.

Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh flowers, and repair/rental of lawn and
garden equipment.

Housekeeping Supplies includes soaps and laundry detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil
products, stationery, giftwrap supplies, postage, and delivery services.

Personal Care Products includes hair care products, nonelectric articles for hair, wigs, hairpieces, oral hygiene products, shaving needs,
perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, and personal care appliances.

School Books and Supplies includes school books and supplies for college, elementary school, high school, and preschool.

Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters.




Source: 2009 ESRI Estimates & Projections. Expenditure data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.

Provided by Continental Properties Company, Inc.                                                                3/24/2010                    Page 3 of 9
 Bluemound Rd & Moorland Blvd - Brookfield, WI 53045
 Consumer Expenditures                                                                                              0 - 5 Miles
Summary                                                                                                           2009                         2014
   Population                                                                                                  140,947                      141,556
   Households                                                                                                   58,881                       59,715
   Families                                                                                                     39,474                       39,807

                                                                               Spending                Average Amount
                                                                             Potential Index                Spent                            Total



Apparel and Services                                                                    93                   $2,340.69                 $137,822,809
    Men's                                                                               89                     $430.40                  $25,342,283
    Women's                                                                             86                     $742.65                  $43,728,012
    Children's                                                                          95                     $391.75                  $23,066,892
    Footwear                                                                            63                     $269.54                  $15,870,651
    Watches & Jewelry                                                                  136                     $291.58                  $17,168,297
    Apparel Products and Services                                                      212                     $214.78                  $12,646,674
Computer
   Computers and Hardware for Home Use                                                 133                     $264.94                  $15,599,903
   Software and Accessories for Home Use                                               134                      $38.17                   $2,247,212
Entertainment & Recreation                                                             135                   $4,365.54                 $257,048,151
    Fees and Admissions                                                                145                     $900.96                  $53,049,625
         Membership Fees for Clubs                                                     147                     $251.18                  $14,789,522
         Fees for Participant Sports, excl. Trips                                      146                     $162.07                   $9,542,566
         Admission to Movie/Theatre/Opera/Ballet                                       138                     $209.61                  $12,342,289
         Admission to Sporting Events, excl. Trips                                     143                      $83.49                   $4,916,018
         Fees for Recreational Lessons                                                 148                     $193.59                  $11,399,067
    Dating Services                                                                    129                       $1.02                      $60,163
    TV/Video/Sound Equipment                                                           131                   $1,589.77                  $93,607,724
         Community Antenna or Cable TV                                                 131                     $949.06                  $55,882,002
         Televisions                                                                   136                     $221.30                  $13,030,212
         VCRs, Video Cameras, and DVD Players                                          130                      $32.90                   $1,936,877
         Video Cassettes and DVDs                                                      127                      $75.21                   $4,428,417
         Video Game Hardware and Software                                              129                      $56.68                   $3,337,352
         Satellite Dishes                                                              111                       $1.26                      $74,187
         Rental of Video Cassettes and DVDs                                            127                      $55.99                   $3,296,458
     Pets                                                                              155                     $678.37                  $39,943,264
     Toys and Games                                                                    130                     $169.14                   $9,959,004
     Recreational Vehicles and Fees                                                    125                     $442.59                  $26,060,236
     Sports/Recreation/Exercise Equipment                                              101                     $201.02                  $11,836,455
     Photo Equipment and Supplies                                                      133                     $155.52                   $9,157,201
     Reading                                                                           140                     $228.17                  $13,434,642
Food                                                                                   131                  $10,354.43                 $609,681,666
    Food at Home                                                                       131                   $5,954.09                 $350,583,769
        Bakery and Cereal Products                                                     131                     $802.26                  $47,237,758
        Meats, Poultry, Fish, and Eggs                                                 130                   $1,390.26                  $81,860,024
        Dairy Products                                                                 130                     $666.09                  $39,220,063
        Fruits and Vegetables                                                          132                   $1,038.16                  $61,127,998
        Snacks and Other Food at Home                                                  130                   $2,057.33                 $121,137,926
     Food Away from Home                                                               132                   $4,400.35                 $259,097,897
Alcoholic Beverages                                                                    136                     $780.12                  $45,934,337
Nonalcoholic Beverages at Home                                                         129                     $580.90                  $34,203,845




Source: 2009 ESRI Estimates & Projections. Expenditure data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.

Provided by Continental Properties Company, Inc.                                                               3/24/2010                   Page 4 of 9
 Bluemound Rd & Moorland Blvd - Brookfield, WI 53045
 Consumer Expenditures                                                                                              0 - 5 Miles
                                                                          Spending                  Average Amount
                                                                        Potential Index                                                     Total
                                                                                                         Spent

Financial
    Investments                                                                        141                   $2,031.35                 $119,608,302
    Vehicle Loans                                                                      124                   $6,650.54                 $391,591,802
Health
    Nonprescription Drugs                                                              124                     $130.10                   $7,660,586
    Prescription Drugs                                                                 135                     $741.94                  $43,686,107
    Eyeglasses and Contact Lenses                                                      137                     $103.36                   $6,086,083
Home
   Mortgage Payment and Basics                                                         143                  $13,082.66                 $770,322,934
   Maintenance and Remodeling Services                                                 147                   $3,116.65                 $183,512,308
   Maintenance and Remodeling Materials                                                132                     $548.50                  $32,296,124
   Utilities, Fuel, and Public Services                                                131                   $5,913.28                 $348,181,206
Household Furnishings and Equipment
    Household Textiles                                                                 136                     $188.44                  $11,095,823
    Furniture                                                                          136                     $869.17                  $51,177,862
    Floor Coverings                                                                    147                     $127.85                   $7,527,910
    Major Appliances                                                                   134                     $405.26                  $23,862,147
    Housewares                                                                         110                     $102.97                   $6,062,850
    Small Appliances                                                                   134                      $45.92                   $2,703,526
    Luggage                                                                            142                      $14.27                     $840,240
    Telephones and Accessories                                                          74                      $33.39                   $1,966,162
Household Operations
    Child Care                                                                         132                     $580.86                  $34,201,742
    Lawn and Garden                                                                    139                     $573.41                  $33,763,324
    Moving/Storage/Freight Express                                                     128                      $68.78                   $4,050,083
Housekeeping Supplies                                                                  132                     $959.28                  $56,483,465
Insurance
    Owners and Renters Insurance                                                       137                     $650.50                  $38,302,326

    Vehicle Insurance                                                                  132                   $1,632.71                  $96,135,896
    Life/Other Insurance                                                               138                     $668.22                  $39,345,469
    Health Insurance                                                                   136                   $2,614.29                 $153,932,750
Personal Care Products                                                                 131                     $515.54                  $31,461,142
School Books and Supplies                                                              127                     $143.37                   $8,441,536
Smoking Products                                                                       121                     $534.32                  $31,461,142
Transportation
Vehicle Purchases (Net Outlay)                                                         129                   $6,161.13                 $362,775,029
Gasoline and Motor Oil                                                                 126                   $3,456.11                 $203,499,859
Vehicle Maintenance and Repairs                                                        133                   $1,240.20                  $73,024,545




Source: 2009 ESRI Estimates & Projections. Expenditure data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.

Provided by Continental Properties Company, Inc.                                                               3/24/2010                   Page 5 of 9
 Bluemound Rd & Moorland Blvd - Brookfield, WI 53045
 Consumer Expenditures                                                                                               0 - 5 Miles
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a
product or service relative to a national average of 100. Detail may not sum to totals due to rounding.
Definitions:

Apparel Products and Services includes material for making clothes, sewing patterns and notions, shoe repair and other shoe services,
apparel laundry and dry cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair.

Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs.

Sound Equipment includes sound components and systems, Digital Audio Players, records, CDs, audio tapes, streaming/downloaded audio,
tape recorders, radios, musical instruments and accessories, and rental and repair of musical instruments.

Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games.

Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees.

Sports/Recreation/Exercise Equipment includes exercise equipment and gear, game tables, bicycles, camping equipment, hunting and
fishing equipment, winter sports equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise
equipment.

Photo Equipment and Supplies includes film, film processing, photographic equipment, rental and repair of photo equipment, and
photographer fees.

Reading includes magazine and newspaper subscriptions, single copies of magazines and newspapers, and books.

Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial sweeteners, jam, jelly, preserves, margarine, fat, oil, salad
dressing, nondairy cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes,
sauces, gravy, other condiments, soup, prepared salad, prepared dessert, baby food, miscellaneous prepared food, and nonalcoholic beverages.

Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent.

Maintenance and Remodeling Materials includes supplies/tools/equipment for painting and wallpapering, plumbing supplies and equipment,
electrical/heating/AC supplies, materials for hard surface flooring, materials for roofing/gutters, materials for plaster/panel/siding, materials for
patio/fence/brick work, landscaping materials, and insulation materials for owned homes.

Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers,
decorative pillows, and materials for slipcovers and curtains.

Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners,
electric floor cleaning equipment, sewing machines, and miscellaneous appliances.

Housewares includes plastic dinnerware, china, flatware, glassware, serving pieces, nonelectric cookware, and tableware.

Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh flowers, and repair/rental of lawn and
garden equipment.

Housekeeping Supplies includes soaps and laundry detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil
products, stationery, giftwrap supplies, postage, and delivery services.

Personal Care Products includes hair care products, nonelectric articles for hair, wigs, hairpieces, oral hygiene products, shaving needs,
perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, and personal care appliances.

School Books and Supplies includes school books and supplies for college, elementary school, high school, and preschool.

Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters.




Source: 2009 ESRI Estimates & Projections. Expenditure data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.

Provided by Continental Properties Company, Inc.                                                                3/24/2010                    Page 6 of 9
 Bluemound Rd & Moorland Blvd - Brookfield, WI 53045
 Consumer Expenditures                                                                                              0 - 7 Miles
Summary                                                                                                           2009                         2014
   Population                                                                                                  354,742                      357,516
   Households                                                                                                  152,053                      154,429
   Families                                                                                                     94,936                       95,896

                                                                               Spending                Average Amount
                                                                             Potential Index                Spent                            Total



Apparel and Services                                                                    79                   $1,966.39                 $298,995,571
    Men's                                                                               75                     $359.89                  $54,721,752
    Women's                                                                             71                     $616.84                  $93,791,651
    Children's                                                                          82                     $337.05                  $51,249,764
    Footwear                                                                            53                     $229.40                  $34,880,359
    Watches & Jewelry                                                                  112                     $239.19                  $36,369,926
    Apparel Products and Services                                                      181                     $184.03                  $27,982,118
Computer
   Computers and Hardware for Home Use                                                 112                     $222.78                  $33,874,397
   Software and Accessories for Home Use                                               111                      $31.65                   $4,812,046
Entertainment & Recreation                                                             111                   $3,607.75                 $548,569,779
    Fees and Admissions                                                                116                     $721.63                 $109,725,424
         Membership Fees for Clubs                                                     117                     $199.75                  $30,372,776
         Fees for Participant Sports, excl. Trips                                      117                     $129.51                  $19,692,438
         Admission to Movie/Theatre/Opera/Ballet                                       114                     $173.46                  $26,375,765
         Admission to Sporting Events, excl. Trips                                     114                      $66.80                  $10,156,698
         Fees for Recreational Lessons                                                 116                     $151.23                  $22,994,786
    Dating Services                                                                    111                       $0.87                     $132,962
    TV/Video/Sound Equipment                                                           111                   $1,349.77                 $205,237,338
         Community Antenna or Cable TV                                                 112                     $810.44                 $123,230,011
         Televisions                                                                   112                     $182.02                  $27,676,698
         VCRs, Video Cameras, and DVD Players                                          112                      $28.13                   $4,277,191
         Video Cassettes and DVDs                                                      111                      $65.80                  $10,004,983
         Video Game Hardware and Software                                              112                      $49.26                   $7,490,162
         Satellite Dishes                                                               93                       $1.06                     $161,781
         Rental of Video Cassettes and DVDs                                            111                      $48.72                   $7,408,081
     Pets                                                                              128                     $559.79                  $85,117,815
     Toys and Games                                                                    111                     $144.43                  $21,960,687
     Recreational Vehicles and Fees                                                     99                     $350.15                  $53,241,476
     Sports/Recreation/Exercise Equipment                                               84                     $166.29                  $25,284,401
     Photo Equipment and Supplies                                                      110                     $128.42                  $19,525,890
     Reading                                                                           115                     $187.28                  $28,476,747
Food                                                                                   111                   $8,769.63               $1,333,449,999
    Food at Home                                                                       111                   $5,055.01                 $768,630,606
        Bakery and Cereal Products                                                     111                     $680.78                 $103,514,135
        Meats, Poultry, Fish, and Eggs                                                 111                   $1,183.93                 $180,019,971
        Dairy Products                                                                 111                     $565.98                  $86,059,466
        Fruits and Vegetables                                                          111                     $872.09                 $132,604,641
        Snacks and Other Food at Home                                                  111                   $1,752.23                 $266,432,392
     Food Away from Home                                                               112                   $3,714.62                 $564,819,394
Alcoholic Beverages                                                                    116                     $664.75                 $101,077,429
Nonalcoholic Beverages at Home                                                         110                     $496.74                  $75,530,467




Source: 2009 ESRI Estimates & Projections. Expenditure data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.

Provided by Continental Properties Company, Inc.                                                               3/24/2010                   Page 7 of 9
 Bluemound Rd & Moorland Blvd - Brookfield, WI 53045
 Consumer Expenditures                                                                                              0 - 7 Miles
                                                                          Spending                  Average Amount
                                                                        Potential Index                                                     Total
                                                                                                         Spent

Financial
    Investments                                                                        106                   $1,530.92                 $232,781,794
    Vehicle Loans                                                                      106                   $5,653.54                 $859,638,120
Health
    Nonprescription Drugs                                                              105                     $109.81                  $16,696,191
    Prescription Drugs                                                                 113                     $621.90                  $94,562,173
    Eyeglasses and Contact Lenses                                                      113                      $85.16                  $12,948,108
Home
   Mortgage Payment and Basics                                                         112                  $10,295.15               $1,565,410,263
   Maintenance and Remodeling Services                                                 112                   $2,380.80                 $362,007,338
   Maintenance and Remodeling Materials                                                104                     $432.38                  $65,744,969
   Utilities, Fuel, and Public Services                                                111                   $5,015.27                 $762,587,666
Household Furnishings and Equipment
    Household Textiles                                                                 111                     $154.40                  $23,477,497
    Furniture                                                                          111                     $708.92                 $107,793,254
    Floor Coverings                                                                    117                     $102.12                  $15,526,970
    Major Appliances                                                                   108                     $328.46                  $49,943,911
    Housewares                                                                          91                      $85.05                  $12,931,942
    Small Appliances                                                                   112                      $38.33                   $5,828,256
    Luggage                                                                            114                      $11.51                   $1,749,300
    Telephones and Accessories                                                          65                      $29.00                   $4,408,908
Household Operations
    Child Care                                                                         112                     $493.98                  $75,110,659
    Lawn and Garden                                                                    111                     $457.98                  $69,636,941
    Moving/Storage/Freight Express                                                     106                      $56.68                   $8,617,804
Housekeeping Supplies                                                                  111                     $802.97                 $122,094,082
Insurance
    Owners and Renters Insurance                                                       111                     $523.84                  $79,651,365

    Vehicle Insurance                                                                  111                   $1,370.45                 $208,380,644
    Life/Other Insurance                                                               112                     $539.59                  $82,045,729
    Health Insurance                                                                   113                   $2,171.35                 $330,160,468
Personal Care Products                                                                 110                     $434.55                  $74,225,442
School Books and Supplies                                                              114                     $128.60                  $19,553,618
Smoking Products                                                                       110                     $488.16                  $74,225,442
Transportation
Vehicle Purchases (Net Outlay)                                                         107                   $5,128.39                 $779,787,397
Gasoline and Motor Oil                                                                 108                   $2,953.72                 $449,122,138
Vehicle Maintenance and Repairs                                                        110                   $1,033.21                 $157,102,072




Source: 2009 ESRI Estimates & Projections. Expenditure data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.

Provided by Continental Properties Company, Inc.                                                               3/24/2010                   Page 8 of 9
 Bluemound Rd & Moorland Blvd - Brookfield, WI 53045
 Consumer Expenditures                                                                                               0 - 7 Miles
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a
product or service relative to a national average of 100. Detail may not sum to totals due to rounding.
Definitions:

Apparel Products and Services includes material for making clothes, sewing patterns and notions, shoe repair and other shoe services,
apparel laundry and dry cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair.

Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs.

Sound Equipment includes sound components and systems, Digital Audio Players, records, CDs, audio tapes, streaming/downloaded audio,
tape recorders, radios, musical instruments and accessories, and rental and repair of musical instruments.

Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games.

Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees.

Sports/Recreation/Exercise Equipment includes exercise equipment and gear, game tables, bicycles, camping equipment, hunting and
fishing equipment, winter sports equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise
equipment.

Photo Equipment and Supplies includes film, film processing, photographic equipment, rental and repair of photo equipment, and
photographer fees.

Reading includes magazine and newspaper subscriptions, single copies of magazines and newspapers, and books.

Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial sweeteners, jam, jelly, preserves, margarine, fat, oil, salad
dressing, nondairy cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes,
sauces, gravy, other condiments, soup, prepared salad, prepared dessert, baby food, miscellaneous prepared food, and nonalcoholic beverages.

Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent.

Maintenance and Remodeling Materials includes supplies/tools/equipment for painting and wallpapering, plumbing supplies and equipment,
electrical/heating/AC supplies, materials for hard surface flooring, materials for roofing/gutters, materials for plaster/panel/siding, materials for
patio/fence/brick work, landscaping materials, and insulation materials for owned homes.

Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers,
decorative pillows, and materials for slipcovers and curtains.

Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners,
electric floor cleaning equipment, sewing machines, and miscellaneous appliances.

Housewares includes plastic dinnerware, china, flatware, glassware, serving pieces, nonelectric cookware, and tableware.

Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh flowers, and repair/rental of lawn and
garden equipment.

Housekeeping Supplies includes soaps and laundry detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil
products, stationery, giftwrap supplies, postage, and delivery services.

Personal Care Products includes hair care products, nonelectric articles for hair, wigs, hairpieces, oral hygiene products, shaving needs,
perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, and personal care appliances.

School Books and Supplies includes school books and supplies for college, elementary school, high school, and preschool.

Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters.




Source: 2009 ESRI Estimates & Projections. Expenditure data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.

Provided by Continental Properties Company, Inc.                                                                3/24/2010                    Page 9 of 9

				
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