digital signage content directory.pdf
Shared by: handongqp
-
Stats
- views:
- 32
- posted:
- 7/12/2012
- language:
- English
- pages:
- 7
Document Sample
digital signage
directory
contenta directory of content providers
Reel-exchange presents
a supplement to
the
Intricacies of
digital signage content
As every professional in our industry knows, today’s video display environments
are more vast than ever. Clients constantly look for new, innovative ways to put
digital signage in a wide variety of locations—with every configuration requiring
custom design and creativity. While the future looks to present commercial and
informational messaging to the population in as many ways as possible—whether
it be in-store retail, elevator displays, museums, arenas, or JumboTrons—the
question arises of how to find and build content that will actually stream on them.
2 Rr digital signage
the first key is developing communication be- just to the never-ending
tween the digital signage integrators, signage own-
ers, and content creators. While digital signage con-
“the more modular
variety of [display sizes
and orientations] that
tent creators are usually provided cheat sheets with you can be with your
exist. in a perfect world,
contacts at the digital signage locations, more specif-
ic information regarding frame rates and pixel ratios
design, the better
all items should be key-
able with large canvas
must come directly from the signage vendors. backgrounds that can beequipped you will
“the most important details to have squared
away before doing any work are the technical specs
rescaled for each use.
be to adjust to the
“With keyable design
for each individual screen,” says shawn stoner, VP components, it is pos- never-ending variety
of postproduction at new Wave entertainment—a
company that’s done signage work for mall kiosks,
of [display sizes and
sible to make all of the
myriad adjustments for
digital billboards, Jumbotrons, spectacolor hd each unique screen and orientations] that exist.”
signage, and even huge boards in times square. “it render to the unique
is important to talk with [vendors] about the abili- specifications or each
shawn stoner, VP of
ties of their screens and develop a working knowl- location. all encoding postproduction at
edge about what will and will not work on their is specified by the end
signs. When you understand where content is being user. it is important to
new Wave entertainment
placed, you can plan your design around the abilities try to mitigate any in-
and limitations.” between compression steps that might take place at
therefore, creating the actual content for digital the screen provider. if the screen company has their
signage takes discipline and an approach unique to own protocol for ingesting and encoding, it is wise to
each display. try to provide them with uncompressed material so
“Because of the dramatic differences between that things may stay intact as long as possible. if they
applications, creative content must be viewed glob- want you to precompress, be aware that the steps
ally and in such a way that allows for customiza- that happen downstream may have adverse conse-
tion. there are many ‘elevator’ screens that contain quences on your design. that is why communication
a great deal of [competing content]—weather and is so vital in your planning.”
news updates, and such,” stoner says. “Mall signs the design of materials is the challenge of the cre-
need to have arresting visuals to break through to ative team—and at new Wave entertainment, that
preoccupied consumers. Jumbotron-style screens challenge falls on the shoulders of scott Williams, VP
in stadiums tend to have unique sizes that are often and creative director of studio at new Wave.
banner- and scroll-based. “our biggest challenge has been [creating content
“transmission and playback capabilities are also for] the geoffreytron and the aBc billboard in times
important to keep in mind. that is why it is so essen- square. they present unique challenges because of
tial to talk with the people who control the sign. any their size and shapes. For instance, the aBc billboard
misunderstandings about frame rate or size restric- wraps around corners and has two ticker ribbons,”
tions can result in content that will play back with Williams says. “another challenge for designing in
stutters or fall off the screen.” this medium is that in most instances, there is no
the increased use of vertical displays for signage sound to motivate the animation and editorial, so the
creates a different challenge for the content creators, pieces need to be visually dynamic by themselves.”
who are used to developing content in a horizontal dynamic content for digital signage is a key ele-
aspect ratio. But the creation of compelling vertical ment necessary to effectively disseminate informa-
content doesn’t necessarily mean it will show only on tion to viewers and passers-by. as the spectrum of
vertical displays. digital display configurations widens, the importance
“if you have done a shoot that was designed to of understanding the different variables of every digi-
be played vertically, you may get a request to repur- tal display system, and resulting costs of creating or
pose that same content into a horizontal application,” purchasing content to run on those systems, is a ne-
stoner says. “the more modular you can be with cessity for all players involved—integrators, vendors,
your design, the better equipped you will be to ad- and content creators. n
Rr digital signage 3
Content CReatoRs
For digital signage
Brad Burrow, dzingnlight StudioS
real Media Atlanta
Lenexa, Kan. Dzignlight studios provides visual effects and 3D
real media is a full- computer animation solutions for film, broadcast
service production television, medical visualization, stereoscopic
company specializing animation, stereoscopic conversion, and location-
in motion graphics, 3D based entertainment. the company’s creative,
animation, and visual talented, and tight-knit staff uses extremely fast
effects for special hardware and specialized graphics software
venues and digital to bring the visual power of handcrafted digital
signage displays, as well special effects and computer animation to
as television and film. clients’ digital signage production projects.
the company also has
extensive experience in Fury deSign
all forms of media delivery New York
including hD, sD,
fury is a young advertising and design agency with
DvD, web, and flash.
a particular focus on motion graphics, web design,
digital signage, information architecture, and video
production. fury houses experienced agency
professionals and creative design talent. that’s why
the company sometimes behaves like a creative
boutique and sometimes like a strategic ally. fury
is driven to find solutions. clients have included
broadcasters (mtv networks, amc, and hBo),
financial services (lehman Brothers), government
(U.s. state Department), publishing (scholastic,
Dow Jones, and google), and fashion and retail
brands (ebel, saks fifth avenue, and ralph lauren).
gaSket StudioS
Minneapolis
gasket studios creates
idea-driven design,
visual effects, and
animation that both tell
a story and are the story
to meet the advertising,
JiM Chappell
promotional, product,
Kennesaw, Ga.
and branding needs of
chappell is a senior art director, designer, and its clients—including
animator with more than 10 years of experience recent digital signage
specializing in high-end, visually captivating work for korbel that was
design and motion for digital signage in a variety displayed new Year’s
of environments. he began working on digital eve at madison square
signage solutions before many knew about it, garden in new York .
and he has created digital signage for Borders,
volvo, mcDonald’s, amc, and regal cinemas.
By creating targeted digital content that speaks to
consumers in fast-paced environments, chappell
brings digital marketing to the next level.
view the work of these companies at reel-exchange.com
4 Rr digital signage
gtoo Media
Bethesda, Md.
gtoo media is a core service provider of exhibit media
design, including content services for professional
digital signage applications. its award-winning team
provides custom media design through dynamic
video productions, interactive multimedia, and 3D
animation. it develops and designs customized
prescriptions that put content into context, and it
artfully blends essential messages into memorable
impressions. its collaborative process ensures a
fresh presentation of brand messaging, corporate
identity packages, and animated logos.
andrew MightyByteS nileS Creative group
JohnSon, iMed Chicago New York
deSign, inC. mightybytes creates web, video, flash, and niles creative group is known for its concept-
Reno, Nev. digital signage solutions. the company started to-completion capabilities—combining cutting
imed Design is a out using scala's infochannel for digital signage edge technology and art. the company offers
full-service visual and has expanded to include many other tools solutions for all engineering needs and can design,
production, animation, and technologies over the years. recently, it build, and integrate. this includes the creation of
and interactive design used autodesk 3ds max, adobe after effects, control rooms, mobile facilities, show displays, or
studio providing and Dataton's watchout software to create a permanent large-screen presentations.
content for digital custom-masked penguin habitat environment David niles, the founder and president of the
signage, broadcast, for a 25ft. wide, three-projector video exhibit group, has earned a distinguished reputation for
corporate, emergency at chicago's John g. shedd aquarium. his work, specifically in television production and
response, and health/ design. he is also recognized as the foremost
wellness industries. authority on hDtv production, producing in it
clients include since 1984. most recently, niles is responsible for
american chemistry the concept, design, technological development,
council, lac+Usc new wave and creative content for the award-winning
medical center, entertainMent comcast experience—a 10 million-pixel leD
kodak, procter & Burbank, Calif. screen at the comcast center in philadelphia.
gamble, carrier, new wave
Boston ivf, fedex, entertainment offers
and Us greenfiber. its clients leading-edge
imed’s work has digital signage solutions
been seen in airports, with services ranging
stadium Jumbotrons, from creative design to
and in-store networks. digital finishing. recent
andrew Johnson, projects, clients, and
president, brings venues include digital
more than 25 years billboards and mall
of production and kiosks for sony pictures'
design experience to Seven Pounds, the
clients’ projects, and hollywood & highland
he has been honored center’s Jumbotron preSton porter
with numerous for colombia pictures' Olympia, Wash.
industry awards. Quantum of Solace, preston porter is a graduate from the art institute
and clear channel of seattle and the evergreen state college. he has
spectacolor hD signage experience in video production, motion graphics/
for sony pictures' post, and graphic design/branding—perfect
Angels & Demons. for digital signage applications of all types.
Rr digital signage 5
stoCk Footage
For digital signage
FootageBank
Venice, Calif.
footageBank was founded in
artBeatS 2002 by industry icon paula
Myrtle Creek, Ore. lumbard as the first stock footage
celebrating 20 years of award-winning royalty-free stock footage, artbeats company focusing on high-definition
offers an extensive array of ntsc, pal, hD, and red high-resolution native content. capitalizing on
footage for digital signage, broadcast, feature films, commercial, multimedia, more than 20 years in the stock
game development, and independent productions. the artbeats footage industry, lumbard has
library encompasses innovative clips in a variety of subjects including made footageBank into a major
aerials, cities, nature scenics, special effects, medical animations, and supplier of hD images nationally
international locations. shot on the red Digital cinema red one camera and internationally. the company
and available in resolutions up to 4k, artbeats' red footage allows for continues to be the only footage
greater flexibility as it can be used in both horizontal and vertical displays. house specializing in hD native
content, and it is dedicated
to shooting and aggregating
collections of hD images to service
the rapidly growing demand for hD
content in digital signage, television,
feature films, advertising, websites,
and corporate videos.
CreataS Footage
Peoria, Ill.
creatas footage is your source
for royalty-free stock footage from eCoFootage.CoM
leading brands, including its own Cupertino, Calif.
Bigshot, thinkstock footage, and EcoFootage.com supplies high-quality, affordable
creatas footage. its extensive, royalty-free video stock footage collections on
expanding, and always evolving environmental and sustainability topics including
online footage library offers you a the natural world, land use, smart growth, sprawl,
diverse collection of footage clips, urban development, city life, landscaping, urban
making your choice easy with forestry, water use, renewable energy, fossil energy,
thousands of idea-inspiring clips electricity generation, dams, conservation, transit,
available for review and immediate alternative vehicles, traffic congestion, roads and
download upon purchase. bridges, ships, planes, recycling, composting,
landfills, mining, manufacturing, agriculture, ranching,
forestry, air and water pollution, and green building.
view the work of these companies at reel-exchange.com
6 Rr digital signage
FotoSearCh getty iMageS
Waukesha, Wis. Seattle
the fotosearch with more than
online stock footage 35 stock footage
library allows users collections totaling
to easily search from hundreds of
more than 60,000 thousands of high-
stock clips to find the quality downloadable
perfect footage for any footage clips to search
and all digital signage through in one place,
application—from getty images provides
small to large. top the world's widest MaMMoth hd
footage vendors variety of rights-ready Evergreen, Colo.
available through the and royalty-free the mammoth hD footage library provides worldwide coverage, locations,
fotosearch website commercial footage sports, cities, wildlife, medical/health care, time-lapse, scenics, and lifestyles
include artbeats, that is seen every in red 4k/2k, hD 1080p/i, and 720p. mammoth hD offers vertical footage for
corbis motion, day on the internet, broadcast, film, and advertising/marketing, and it is perfect for digital display/
creatas footage, broadcast television, signage. mammoth hD represents more than 80 shooters from around the world.
Digital hotcakes, film feature films, and
Disc, and reel house. mobile phones.
royaltyFreeStore.CoM
Tigard, Ore.
Royaltyfreestore.com offers beautiful royalty-free stock footage
shot in 1080i hD for use on any size digital signage or venue
display. footage can be delivered uncompressed or encoded to
your specifications for easy input into your digital signage systems.
Royaltyfreestore.com specializes in spectacular scenery, national
hdtiMelapSe.net parks, domestic, and international locations at excellent prices.
Bucharest, Romania
high-resolution hD, 2k, and 4k royalty-free time-
lapse stock footage for digital signage video ,
documentaries, short film, feature film, commercials,
music video, and television. all time-lapse clips
are shot using professional-quality digital camera StoCkXpert
equipment (nikon D300 and D700), special Gatineau, Quebec
motorized mounts for very slow pans, and other stockxpert offers a vast library of footage for digital
equipment for royalty-free stock footage video signage, movie, broadcast, and other project
clips from such places as paris; hong kong; types. known for its effortless submission process
london; rome, milan, and venice, italy; frankfurt and high payout percentage, stockxpert has
and munich, germany; vienna, austria; Bratislava, become one of the premier online marketplaces for
slovakia; Dublin, ireland; and Budapest, hungary. photographers, videographers, and digital artists
to sell high-quality stock imagery and footage
Rr digital signage 7
