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									LOOK WHAT WE DID!

                Jenna Saunders, Lakeville North DECA

DECA prepares emerging leaders and entrepreneurs for careers in marketing,
    finance, hospitality and management in high schools and colleges.

                       2010-2011 Annual Report
    IS A STRONgER                        OUR BEST YEAR YET
                                         In the challenging economic        people into leaders for life.
                                         environment of the last year,      Our role is to bring inspiration
    BECAUSE Of                           MN DECA saw opportunity            and success to every MN DECA
    OUR EffORTS                          and experienced growth. We         member. Now we move into a
    this past year.                      unveiled our new branding and      new fiscal year. The brand
                                         logo to showcase the premier       “DECA” continues to be
     Our student membership grew         organization for students. We      our greatest asset. It’s
     to 3,034 – an increase of 10%       started new chapters, offered      been our foundation for
     over last year – that’s a record.   new opportunities to members,                 marketing
                                         trained advisors and partnered
                                         with business and industry, all
     We had more chapter advisors
                                         focusing on what we do best
     and professionals than
                                         – DECA prepares emerging           students’
     ever before involved in our
                                         leaders and entrepreneurs in       success for more
     organization – more than            marketing, finance, hospitality    than 60 years. The
     100 – that’s a record.              and management.                    DECA brand stands for
                                                                            competence, innovation,
     Participation at our State          Take a look at the profile of
                                                                            integrity and teamwork.
                                         our students on page 14.
     Career Development                                                     We never take that for
                                         We had significant impact
     Conference was over                                                    granted. Minnesota is
                                         on our members’ and their
     1,650 – that’s a record.                                               proud to be a part of the
                                         plans for the future. The data
                                                                            history and opportunity
                                         proves this.
    BUT THERE’S MORE                                                        that DECA provides.
     Our members at the                  I consider it a privilege to
                                                                            Our potential is the same
     International CDC were              be a part of these numerous
                                                                            as the visions of our 3,000
                                         accomplishments. They
     provided with all-new                                                  Minnesota members –
                                         inspire me and everyone else
     competitor transcripts                                                 limitless!
                                         in leadership positions in our
     that measured their                                                    Sincerely,
                                         organization, from our State
     achievement – that’s new.           Board of Directors and officer
                                         team to each local chapter
     MN DECA held its                    advisor. We hold numerous
     first International CDC             competitive events, raise
     Competitor Training                 significant funds to send
     Workshop – that’s new.              students to conferences, but       Jacklyn J. Schiller
                                         ultimately we’re in the business   MN DECA Executive Director
                                         of building successful young       Secondary Division

                                         “i joined DeCa when i was a freshman in high school
                                          and i grew as a leader each year”
                                           DECA members can begin their experience as early as the ninth grade by enrolling in a
                                           marketing, finance, hospitality, business management or entrepreneurship course. They can
                                           retain their membership in DECA as long as they are actively pursuing courses in one of the
                                              content areas. As part of a high school chapter, members can take full advantage of DECA
                                                activities while preparing themselves to be college and career ready upon graduation.
                                                 With more than 3,000 members in high schools around Minnesota, DECA is the premier
                                                 organization preparing emerging leaders and entrepreneurs.
                                                  Paige Dorman 2010-2011 Central Region Vice President
                                                  2009-2010 MN DeCa state president and Member Lakeville south DeCa

                   OUR LEADERSHIP AT ITS BEST

   Dr. Ed Davis,
       National                                                                                                             DECA presents
      Executive                                                                                                             funds raised at
     Director &                                                                                                             ICDC to Brian
State Executive                                                                                                             Hunter and
 Director Jackie                                                                                                            Luke Christie.
        Schiller                                                                                                            Schiller on right.

                   SCHILLER RECEIVES                  DASH WITH THE DIAMONDS
                   DECA’S OUTSTAND-                   During the International Career Development Conference in
                                                      Orlando, DECA held the 1st 5K Dash With the Diamonds Run
                   INg SERVICE AWARD                  Walk. Over 500 participated. MN State Advisor, Jackie Schiller was
                   MN DECA State Advisor Jacklyn      recognized for the most funds raised by an individual participant.
                   Schiller was recently recognized   $10,855 was raised for MDA.
                   with the Outstanding Service
                   Award for leadership to DECA as
                   past-president of the DECA Inc.    Jacklyn Schiller has served as the MN DECA Executive Director since
                   Board of Directors, past-chair     1987. She began her involvement with DECA as a Collegiate DECA
                   of the Central Region Board of     State & National President. She currently is serving a second term
                   Governors and host of multiple     as a member of the National Board of Directors for DECA, Inc. She
                   Central Region Leadership          most recently served as the chairperson of this board when DECA was
                   Conferences.                       developing the new branding.

                   DECA INTRODUCES ITS NEW LOgO
                   With a 60-year history, DECA       DECA embarked on a two-             partners; and opinions of
                   has a past that has touched        year process that involved          education policy makers and
                   the lives of more than ten         researching the use of              the public.
                   million students, educators,       message statements in
                   school administrators and          modern communication;               The result is a contemporary
                   business professionals.            conducting focus groups             brand with updated message
                   Their strong connection with       with the DECA Inc. Board of         statements that collectively
                   DECA has resonated into            Directors, state/provincial         define DECA while retaining
                   a remarkable brand that is         and chapter advisors, student       our historic connections and
                   easily identified.                 members and our business            name recognition.

       1950                           1970                               1980                            1991                                    2010

    INTEgRATES INTO                   LOOK AT MINNESOTA DECA                                                           With over a 50 year history,
    CLASSROOM                                                                                                          Minnesota DECA has touched
    INSTRUCTION                                                                                                        the lives of thousands of
                                                                                                                       students, educators, school
      An integral component of                                                                                         administrators and business
                                                                                                                       professionals since it was
      classroom instruction, DECA
                                                                                                                       chartered in 1959. Our strong
      activities provide authentic,                                                                                    connection with our national
      experiential learning methods                                                                                    organization has resonated
      to prepare members for                                                                                           into a brand that people
      college and careers.                                                                                             identify as a remarkable
                                                                                                                       experience in the preparation
                                                                                                                       of emerging leaders and
                                                          2010-2011 Minnesota DECA State Officers                      entrepreneurs.
                                                 (left to right) Forest Eidbo, Paige Henke, Mahamed Yusuf,
                                                             Nnaoma Oji, Carly Juve and Zach Clement                   MN DECA is comprised of 59
                                                                                                                       chapters in local high schools
                                                                                                                       throughout the State of
                                                                                                                       Membership in MN DECA
                                                                                                                       in 2010-2011 reached an
                                                                                                                       all-time high with 3,194
                                                                                                                       students, advisors, alumni
                                                                                                                       and professionals.
    MN DECA                                                                                                            MN DECA is a tax-exempt,
    21576 NE Pickerel Lake Rd.                                                                                         not for profit 501(C)(3)
    Detroit Lakes, Minnesota                                                                                           educational association and is
    (218) 847-5355                                                                                                     affiliated with National DECA
    FAX (218) 846-9119                                                                                                 located in Reston, Virginia.
    www.mndeca.org                                                                                                     MN DECA is supported in part
                                                      2010-2011 Minnesota State Board of Directors                     by grant from the Minnesota
                                                      Row 1: Jackie Schiller, Mary Ceminsky, Julie Theis
    Find us on Facebook!                      Row 2: Andrea Mohr, Sonja Weiler, Steph Lolich, Heidi Wolbert
                                                                                                                       Foundation for Student
    Follow us on Twitter!             Row 3: Keith Jurek, John Rasmussen, Kevin Hermann, Jay Belcastro, Pat Petersen   Organizations.

    Elk River DECA consists                                                                                            Elk River DECA was in the
    of 130 members and is                                                                                              top ten nationally for funds
    located 35 miles northwest                                                                                         raised for MDA with just
    of Minneapolis, Minnesota.                                                                                         under $5000.
    Each year the chapter                                                                                              MDA is DECA’s most
    partners with the Muscular                                                                                         important social-business
    Dystrophy Association (MDA)                                                                                        partner and has served
    to produce “SnowStorm,”                                                                                            on the National Advisory
    a talent show highlighting                                                                                         Board and Executive
    local school musicians                                                                                             Committee since 1981.
    held in conjunction with                                                                                           Together, MDA and DECA
    the school’s winter festival,                                                                                      utilize community service
    Snow Week. Elk River DECA                                                                                          as a dynamic learning
    is proud to say that over the                                                                                      opportunity that supports
    nine years of SnowStorm,                                                                                           classroom teaching, student
    the chapter has raised over                        Elk River DECA Members “Make a Muscle”                          achievement and overall
    $30,000 for MDA.This year,                        with Luke Christie, MDA National Youth Chairman                  college and career readiness.

MISSION POSSIBLE:                                                            these MN high schools provide
                                                                             experiential learning methods
30 DEEDS IN 30 DAYS                                                          through DeCa:
Creating ties in the Community                                               Andover                        Lakeville North
Mission Possible: 30 Deeds                                                   Anoka                          Lakeville South
in 30 Days was developed to                                                  Apple Valley                   Little Falls
bridge a connection between                                                  Austin                         Mankato West
Mound Westonka DECA and                                                      Becker                         Minnetonka
the community. Each member                                                   Big Lake                       Mound-Westonka
was asked to complete 30                                                     Bloomington Jefferson          Mounds View
deeds, large and small, during                                               Bloomington Kennedy            North St. Paul
the course of 30 days. The                                                   Brooklyn Center                Northfield
deeds were divided into three                                                Buffalo                        Orono
categories: bronze, silver,                                                  Cambridge                      Owatonna
and gold.                        Kaitlyn Tierney & Val Shoenecker, Mound     Centennial                     Park
                                   Westonka DECA succeed with “Mission       Champlin Park                  Pine Island
Gold level activities were              Possible” as preliminary finalists
                                                                             Chanhassen                     Proctor
more labor intensive.
                                 civic consciousness,” says                  Chaska                         Red Wing
Students participated in a
                                 Sue Simonson, one of the                    Chisago Lakes                  Richfield
variety of events including
                                 chapter’s three advisors.                   Coon Rapids                    Rogers
volunteering at local
                                 Of course, there are those                  Cooper                         Rosemount
retirement homes, shoveling
                                 students who completed                      Duluth Denfeld                 Royalton
out fire hydrants, and
                                 the project to simply fill                  Duluth East                    St. Cloud Tech
packaging food at Feed My
                                 their required hours, but the               East Central                   St. Francis
Starving Children.
                                 majority of the participants                Eastview                       St. Louis Park
“The end result of the project   have a new perspective                      Eden Prairie                   Sauk Rapids
has been overwhelming.           on manners, community                       Edina                          Sibley
Members have been excited        assistance, and those in                    Elk River                      Tartan
to work together to make a       need. Mark Lee, chapter                     Faribault                      Waseca
difference. Students have        advisor said, “As a chapter, we             Forest Lake                    Wayzata
been passionate about the        are proud of the project and
                                                                             Hermantown                     Woodbury
various projects and have        proud of the outstanding kids
                                                                             Hopkins                        Zimmerman
developed a new sense of         that made, and will continue
understanding in terms of        to make a difference.”

The Minnesota Foundation                                                     personal development,          of the Learn and Earn Project
for Student Organizations                                                    community service and          team from Eden Prairie High
(MFSO) is the collective                                                     career preparation.            School that advanced to the
umbrella that co-curricular                                                  This year, Steve Weber, a      National Career Development
Career and Technical Student                                                 former MN DECA member,         Conference. Steve credits
Organizations (CTSO) reside                                                  and an independent sales       his experience as a sales
under in Minnesota. The                                                      representative in the golf     representative to his DECA
MFSO was created in 1996                                                     industry, was appointed to     experience throughout his
by the Minnesota State                                                       the MFSO Board as an Alumni    high school years. As a high
Legislature to bridge the                                                    Representative. As a DECA      school senior, Steve served as
public and private funding                                                   member, Steve participated     the District DECA president.
                                  Steve Weber appointed to MFSO Board
of Career and Technical                                                      in various events, including   He continues to volunteer his
Student Organizations.           career and technical student                General Marketing, Apparel     time with Minnesota DECA at
The Minnesota Foundation         organizations (CTSO) as they                and Accessories Marketing,     the State Career Development
for Student Organizations        work to provide student                     and Retail Marketing Series    Conference and the Fall
promotes and supports            opportunities for leadership,               events. He was also a member   Leadership Conference.

    APPLIES                           haVe DeCa ... WiLL traVeL
                                      DECA conferences are              members into the larger                       DECA’s conferences connects
    LEARNINg                          targeted, highly-focused          DECA community                                with corporate professionals
                                      learning experiences for          while providing unique                        to engage students in learning
      DECA members put their          students and advisors.            opportunities to extend                       industry-related trends
      knowledge into action           DECA conferences bring our        classroom learning. Each of                   and content.
      through rigorous project-
      based activities that require
      creative solutions with
      practical outcomes.


    School-based enterprises
    are effective educational
    tools in helping to prepare
    students for the transition
    from school to work or
    college. For many students,
    they provide the first work
    experience; for others, they
    provide an opportunity                                      MN DECA State Officers host the 2011 State Awards Ceremony
    to build management,
    supervision and leadership
    skills. While some in the
    education community have          gET YOUR gAME ON!
    only recently discovered          DeCa Day with the
    the value of school-based
    enterprises, marketing
                                      MN Timberwolves
    educators and MN DECA             This past April, more than 75
    advisors have used them as        Minnesota DECA competitors
    a powerful teaching tool for      for the upcoming ICDC
    more than four decades.           had a chance to meet with
    Minnesota DECA is proud           representatives from the
    to recognize those chapters       MN Timberwolves, prepare
    that earned certification         for ICDC by attending
    this year: Rogers HS.             workshops, and then take in
                                      the game. This partnership
    Earning recertification           was made possible through
    include:                          a collaboration with the
    Elk River HS                      Minnesota Timberwolves.
    Lakeville South HS                Thanks to the Timberwolves                    Paige Henke, MN DECA State Vice President of Business & Industry
    Sauk Rapids HS                    for this great opportunity!                     with Orono HS DECA Members Sam Persian and Reese Van Dyck

a Career-Based Conference Focusing on Fashion, Finance, hospitality and tourism
DECA’s New York
Experience Conference
gives DECA members a
unique opportunity to
learn about career fields
that are vital to the most
exciting city on Earth – New
York. At this conference
students explored fashion
merchandising; toured and
learned the history of the
Wall Street financial district
(including Ground Zero);
went “backstage” at world-
renowned tourist attractions
to hear from the people that
make them work, and much
more. MN DECA Members
from Elk River, Rogers,
Rosemount and St. Louis
Park High Schools attended
this year’s conference.                                          Elk River DECA experiences the excitement of Time Square

Live It! Learn It! get It!
At this year’s Fall Leadership
Conference, DECA members
had the opportunity to attend
MN Leadership University, the
newest leadership training
program for members that
offered participants the
opportunity to “major”
in two of eleven different
leadership areas including
Entrepreneurship, Finance,
Hospitality, Marketing,
Technology and more.                                                     2011 DECA Fall Leadership Conference Staff
                                                                Melissa Weber, Jackie Schiller, Jeanne Oberle, Bill Bartholomay,
The University was                                               Steve Weber, Ben Oberle, Mike Schroeder and Pat DiPlacido
designed to help DECA
members expand their             efforts of our outstanding             Resources, more than 1,200
network through awesome,         state officers, state staff,           members participated in the
fun, and specialized             advisors, industry leaders,            premier leadership experience
leadership experiences.          and our dynamic training               at Minnesota Leadership
Through the combined             team from TRI Leadership               University!

    CONNECTS TO                            TAKINg CARE Of BUSINESS
      Partnerships with businesses
      at local and broader levels
      provide DECA members
      realistic insight into industry
      and promote meaningful,
      relevant learning.

    ADVISORY BOARD                                                  Finalist teams in the Finish Line Challenge visit a local Indianapolis store
    DECA’s business partners
    provide strategic advice            Finish Line announced                                                                                      earning Biterly, Lemke
    on organizational policy,           the return of the Finish                                                                                   and Olson an all-
    professional insight on             Line Challenge. In                                                                                         expense paid trip
    content and crucial financial       this real-world ativity,                                                                                   to the Finish Line
    support for programming.            DECA members in                                                                                            headquarters in
    DECA’s business partners are        teams of one to three                                                                                      Indianapolis, Indiana
    recognized as our National          conducted market                                                                                           on February 28, 2011.
    Advisory Board (NAB).               research studies at
                                                                                                                                       Once in Indianapolis,
    DECA’s NAB partnerships             Finish Line retail
                                                                                                                                       they visited a store,
    reflect our founding mission        stores, developed
                                                                                                                                       had dinner with
    and program strength. Each          recommendations for
                                        improvements and                                                                               executives and
    enhances the classroom
                                        turned their findings                                                                          presented their
    experience by providing                                        Emily Lemke, Nathan Olson and Taryn Biterly crossed the finish line
                                        into a YouTube video.                                                                          recommendations and
    “real world” application to
                                                                                                                              implementation strategies to
    learning. In exchange, the          As a part of their Marketing         consisted of conducting focus
                                                                                                                              the Finish Line executives at
    NAB partners gain access            class at Rosemount High              groups and administering
                                                                                                                              the corporate headquarters.
    to a network of 5,000               School, DECA members and             an online survey to over 600
    classrooms and 200,000              seniors Taryn Biterly, Emily         respondents. Once the data                       At the 2011 International
    high school and college             Lemke and Nathan Olson               was collected, they composed Career Development
    students who are working            completed this intensive             unique, realistic strategies                     Conference in April, the
    to prepare themselves to be         market research project for          based on the opportunities                       Rosemount High School
    leaders and entrepreneurs           the mall-based sporting              they discovered during                           team placed third nationally
    in marketing, finance,              goods retailer in early              their research. The project                      and were recognized for
    hospitality and management.         December. Their project              was selected as a finalist                       their success.

DECA members participate                                                                                                 Mound Westonka DECA’s
in numerous examples of                                                                                                  Financial Literacy Team
public and government                                                                                                    presenting at the Mound
outreach – from the Wayzata                                                                                              and Spring Park City
DECA Chapter Officers and                                                                                                Councils with December
ICDC competitors being                                                                                                   proclaimed Financial
honored by Independent                                                                                                   Literacy Month as a result!
School District #284 School                                                                                              DECA members learn to
Board to activities involving                                                                                            work cohesively with local
local food pantries, shelters,                                                                                           government, agencies and
and more.                            Pat Regan and Connor Hanson – Financial Literacy Team presents to City Councils     organizations.

DECA AND SME YOUTH EDUCATION DAY                                                PIPER JAffRAY AND MN DECA
The focus of SME is to            presentations, and                            STUDENT fOCUS gROUPS
help members gain the             participated on a Question                    MN DECA was excited to                    year compared to last year,
knowledge to sell smarter.        and Answer Panel. DECA                        collaborate with Piper Jaffray            teen employment, new
As part of                                      members and                     during the 2011 State Career              products they planned to
the outreach                                    advisors then                   Development                                             purchase, their
program, DECA                                   participated                    Conference                                              opinion of the
partnered                                       in the SME                      in conducting                                           economy,
with SME to                                     Monthly                         student                                                 and more.
offer a Youth                                   Luncheon                        focus groups.
Education Day                                   with a featured                 More than 50 students were                Piper Jaffray’s specialty
on November 18, 2010 at           speaker presentation.                         selected. Students had a                  retail research department
the Target Center. More than                                                    great real world experience               sat down with female
                                  This activity focused on high
100 students and advisors                                                       by providing insight into two             students to learn more
                                  school students who have an
participated with the 60 SME                                                    topics at hand.                           about their perceptions and
                                  interest in sales & marketing
members.                                                                                                                  attitudes towards fashion.
                                  or want to explore the                        Piper Jaffray’s research
The agenda featured selected      industry. This gives SME                      department met with                       They discussed high school
business professionals that       members and professionals                     DECA members to learn                     fashion trends, retail stores,
worked with the students          a chance to give something                    more about their spending                 favorite brands, shopping
on mock ad campaigns,             back while enhancing the                      patterns including: spending              behavior, fashion influences,
judged the results and            sales and marketing industry.                 by category, spending this                teen marketing, and more.

DECA’s competitive events         MN DECA utilizes hundreds                   Alliant Techsysterms           Lifetouch               Steelcase Inc.
program directly supports our     of business people to service               Benchmark Learning             Maurice’s               Supervalu Inc.
mission and is an integral part   as judges during the three                  Cargill                        MDA                     Target
of the classroom curriculum.      day event. Because of                       D’Amico Catering               Medtronic               The Buckle
The Minnesota DECA                their involvement, they are                 Deloitte                       MN School of            The Men’s Wearhouse
State Career Development          assisting in an important
Conference is the highlight of                                                Delta Airlines                    Business             Thomson Reuters
                                  phase of developing future
the year for more than 1,600                                                  Ecolab Inc.                    MN Timberwolves         Thrivent
                                  leaders in the business world.
Minnesota members and                                                         Finish Line                    Mpls Star Tribune       United Healthcare
advisors. Students who have       We appreciate the support of                General Mills                  Nike                    University of MN
qualified at earlier levels of    companies and organizations                 Globe University               Optum Health            University of Phoenix
local and district competition,   such as these listed, as                    Honeywell                      Pepsico                 UPS
compete to attend and             well as the many others                     Johnson & Wales                Piper Jaffray           US Fish & Wildlife
represent Minnesota during        that provided judges during                   University                   Red Bull                Walgreens
the International Career          our 2011 State Career                       Karma Academy                  Seagate Technology      Wells Fargo
Development Conference.           Development Conference.                     Land O’Lakes                   St. Thomas University

 PROMOTES                                        WE’RE IN IT TO WIN IT!
     As in the global economy, a
     spark of competition
     drives DECA
     members to
     excel and
     improve their

                                        Jenna Saunders, Lakeville North HS DECA celebrates her 1st place finish in Marketing Management with her chapter members

                                   DECA’s competitive events                                                                 problem solving and
                                   program is an incredible tool                                                             presentation skills to
                                   for our curriculum.                                                                       all students.
                                   As an integral part of the                                                                The potential for travel,
                                   classroom curriculum,                                                                     recognition and awards
                                   DECA’s industry validated                                                                 for learning classroom
                                   competitive events are                                                                    content is a tremendous
                                   aligned with National                                                                     motivator – not to mention
                                   Curriculum Standards.                                                                     the scholarship and cash
                                   DECA’s flagship evaluation                                                                awards recognizing DECA
                                   process involves students in                                                              members for outstanding
      Kayla Schultz,               both a written component
   Mound Westonka                                                                                                            achievement in DECA’s
   HS DECA finishes
                                   such as an exam or                                                                        competitive events program.
        2nd place in               report and an interactive
   Entrepreneurship                component with an industry                                                                With more than 50 events,
       Participating               professional serving as a                                                                 Minnesota DECA offers a
 Independent event                                                              Orono HS DECA Team of Rachiel Kennen
                                   judge. DECA’s competitive                       and Ben Engler bring home a 1st place
                                                                                                                             competitive event for every
                                   events teach creativity,                         finish in International Business Plan    class and every student.

         DECA HOSTS                The DECA International                      FL for the 2011 Conference.                  and advisors participated
                                   Career Development                          Most participants at ICDC                    in a variety of leadership
     15,000 STUDENTS               Conference (ICDC) is the                    competed in one of DECA’s                    and career – advancing
                                   highlight of the DECA year.                 competitive events. The top                  academies.
       AT ITS ANNUAL               More than 15,000 high                       competitors in each event
                                                                                                                            Minnesota DECA is extremely
                                   school students, advisors,                  were recognized for their
        CONfERENCE                 businesspersons and alumni                  outstanding achievements.
                                                                                                                            proud of our 2011 ICDC
                                                                                                                            competitors and winners!
                                   gathered for several days of                In addition to the competitive
                                   DECA excitement in Orlando,                 events, many students                        See complete list on page 13.

                                                                                                                          Alexandra Gaffke, Melissa Kahl & Abigail Rasmussen,
  Jared Goldeman & Kyle Kling, St. Francis DECA      Vanessa Panchyshyn, Elk River DECA   Hollie Taylor, Elk River DECA                     Sauk Rapids DECA

COMPETITIVE                           NAME                      CHAPTER                   COMPETITIVE                          NAME                     CHAPTER
EVENT                                                                                     EVENT
The following competitors earned overall recognition at                                   Internet Marketing Plan Event        Fiedler/Fiedler          Orono
DECA’s Grand Awards. The series finalists competed in one
                                                                                          Principles of Hospitality &          Meghan Heldt             Minnetonka
final event with the top ten being called to the stage.
Buying & Merchandising                Gaffke/Kahl/              Sauk Rapids
                                                                                          Principles of Marketing              Kaitlyn Noreen           St. Louis Park
Operations Research 4th place         Rasmussen
                                                                                          Public Relations Project             Mackenzie/               Sauk Rapids
Business Services Operations          Abraham/Amberg            Sauk Rapids
Research 4th place                                                                                                             McMahon

Business Services Operations          Mack/Mack                 Mound Westonka            Sports and Entertainment             Eli Bucsko               Mounds View
Research 5th place                                                                        Marketing Series

Community Service 5th place           Neuman/Patrias            Sauk Rapids               Sports and Entertainment             Ewald/Shutt              Apple Valley
                                                                                          Marketing Team
Entrepreneurship Participating        Kayla Schultz             Mound Westonka
Independent 2nd place                                                                     Sports and Entertainment             Oji/Waite                Irondale
                                                                                          Marketing Team
Entrepreneurship Partcipating         Paige Henke               Rosemount
Independent 3rd place                                                                     Travel & Tourism Marketing           Ettinger/Peters          Austin
Entrep. Written 7th place             Bordson/Payne             Orono
                                                                                          The following competitors earned recognition at DECA’s
Finance Operations 2nd place          Goldeman/Kling            St. Francis               Mini Awards. The competitor with the highest score in each
Intl. Business Plan 1st place         Engler/Kennen             Orono                     section of the preliminary events received a medallion as did
                                                                                          the highest ten individual scores on the comprehensive exam
Marketing Management 1st place Jenna Saunders                   Lakeville North           in their respective event.
Marketing Communications              Robiner/Simonett          St. Louis Park            AAM Role Play #2                     Sophia Sodhi             Orono
Team 3rd place
                                                                                          ADC Comprehensive Exam               Alaine Meese             Mound Westonka
Marketing Communications              Melius/Sakallah           Irondale
Team 4th place                                                                            ASM Comprehensive Exam               Phil Kittock             Eden Prairie
The following competitors earned recognition at DECA’s Mini                               BMOR Mini Series                     Gaffke/Kahl/             Sauk Rapids
Awards and were considered finalists advancing to the next                                                                     Rasmussen
round of competition.                                                                     BTDM Comprehensive Exam              Michael Hau              Mounds View
Advertising Campaign Event            Kalgren/Meese/            Mound Westonka            HLM Role-Play #1                     Chandler Weir            Chanhassen
                                                                                          HLM Role-Play #2                     Chandler Weir            Chanhassen
Apparel and Accessories               Sophia Sodhi              Orono
Marketing Series                                                                          HLM Mini Series                      Chandler Weir            Chanhassen
Creative Marketing Project            Lind/Macinenes/           Proctor                   HTDM Comprehensive Exam              Taylor Penzel            Minnetonka
                                      Swenson                                             MMS Comprehensive Exam               Jenna Saunders           Lakeville North
Community Service Project             Friend/Lenertz/           Elk River                 MMS Role Play #2                     Jenna Saunders           Lakeville North
                                                                                          MTDM Preliminary Presentation        Melius/Sakallah          Irondale
Community Service Project             Schoenecker/              Mound Westonka
                                      Tierney                                             PHT Prelim Content Interview         Meghan Heldt             Minnetonka
Entrepreneurship Written Event        Ellis/Lannom              Orono                     PMK Prelim Content Interview         Kaitlyn Noreen           St. Louis Park
Financial Literacy Promotion          Lanners/Williams          Chanhassen                QSRM Role Play #2                    Vanessa Panchyshyn Elk River
Project                                                                                   SEM Comprehensive Exam               Eli Bucsko               Mounds View
Fashion Merchandising                 Hollie Taylor             Elk River                 SEM Role-Play #1                     Sara Devitt              Rosemount
Promotion Plan
                                                                                          STDM Preliminary Presentation        Ditty/Foreman            Eden Prairie
Finance Operations Research           Loberg/Nelson/            Elk River
Event                                 Olson                        CONTiNUED              STDM Preliminary Presentation        Oji/Waite                Irondale

 THE NEXT                                           WE PUT THIS
 TO BE                                          gENERATION TO WORK
                                              Take a look as some of our past Minnesota DECA Members –
     Academically Prepared                                     what a success they are!
     DECA members are ambitious,                        MATT                            KATIE                            JOE
     high-achieving leaders                             MEULENERS                       PRETzEL                          EDLUND
     equipped to conquer the                            focus                           Target                           Consultant
     challenges of their aspirations.                   Training                        Corporation                      Financial
                                                        Managing                        Senior	                          Services	
     Community Oriented                                 Partner                         Campus	                          Industry
     Recognizing the benefit of                                                         Recruiter
     service and responsibility         •	 Champlin	Park	HS	DECA	        •	 Wayzata	HS	DECA               •	 Apple	Valley	HS	DECA
     to the community, DECA             •	 MN	DECA		State	President	     •	 2001-2002	MN	DECA	State		     •	 1986-87	MN	DECA	President
     members continually impact         •	 National	DECA	President       	 VP	of	Public	Relations         When Joe decided to run for
     and improve their local and        DECA connected me to my          DECA has truly molded me         state office in 1986, he had
     broader communities.               career at FOCUS Training.        to be who I am today – my        no idea how much DECA
                                        The opportunity to live the      love for presenting to large     would impact his life. “When
     Professionally                     life of an entreprenuer, grow    groups, my passion to expand     you are 16 you just don’t
                                        a business, and to teach the     my network and engage with       understand how these little
                                        skills that DECA taught me is    others and my love for the       moments can have such a
     DECA members are poised                                                                              impact on your future.
                                        deeply satisfying. My friends,   younger generation.
     professionals with ethics,         my favorite coworkers, and       I’m lucky to be a DECA           DECA helped me transition
     integrity and high standards.      my career all came from          Alumni and proud to say          from a teenager into a young
                                        DECA. I am so thankful to        I was part of this fantastic     man and make a difference
     Experienced Leaders                have had the opportunity.        organization.                    in lives.”
     DECA members are
     empowered through
                                                        JD                              KEVIN QUINN                      RICK
     experience to provide effective
                                                        CUMMINgS                        Marriott                         OLSON
     leadership through goal                            Chipotle                        International                    Target
     setting, consensus building                        Mexican grill                   Global                           Manager
     and project implementation.                        National	                       Account                          Stores	
                                                        Recruiting                      Manager-                         Replenishment
                                                        Consultant                      Business Travel                  Disaster/	Events
                                        •	 1998	Chaska	HS	DECA           •	 St.	Cloud	Technical	HS	DECA   •	 Princeton	HS	DECA
                                        I am still involved with DECA    •1993-94	MN	State	Officer        •	 1987-88	MN	DECA	President
                                        after 14+ years because it       Why do I choose to stay          My continued involvment
                                        played a major role in           involved? I remember where       with DECA has allowed me
                                        shaping who I am today. I        I came from. When I was          to stay on top of what is
                                        think it is important to stay    involved in DECA, there were     important to tomorrow’s
                                        involved as a way to provide     people that volunteered their    business leaders, with trends
                                        that same opportunity            time to speak at sessions,       and evolving tools for getting
                                        and experience to future         assist with judging, and took    our message across!
                                        generations. My company          time out of their schedules
                                                                                                          It is amazing how the skills I
                                        encourages involvement           to assist. I appreciate their
                                                                                                          acquired in DECA have helped
                                        in the community and             efforts and always knew I
                                                                                                          me throughout my path getting
                                        continuing to present and        would do the same.
                                                                                                          my business degree, my recent
                                        judge at DECA conferences        DECA is a great organization     internet masters degree as
                                        is one way that I am able        from which to recruit the best   well as my career progression
                                        to do that.                      and the brightest.               at Target.

                              Pat DiPlacido began his                       Toledo and then to Minnesota                 20 years while managing his
                              affiliation with DECA in 1969                 where he served as State                     company he volunteered
                              as a Marketing educator                       Supervisor in Marketing                      and worked closely with
                              instructor in Toledo, Ohio                    Education. During his tenure                 the Minnesota State
                              at Waite High School. Pat                     as a Marketing Specialist in                 Association on legislative
                              utilized DECA to teach                        Minnesota, he served on                      issues, conference planning
                              students leadership skills,                   the National DECA Board                      and corporate support.
                              career experience and as an                   of Directors as Chairman/                    Most recently Pat served as
                              incentive to tone their skills                President 1980-1981 and                      Co-Chair of the 2009 DECA
                              above what can be taught                      1981-1982. He also held the                  Central Region Leadership
                              in the classroom. He always                   offices of Secretary as well as              Conference, and assisted
                              believed that students learn                  Treasurer of the Board. Pat                  with both the 2010 State
                              a great deal in the classroom                 was involved in numerous                     Conference last March as well
                              but much more can be                          committees helping DECA                      as the 2010 Fall Leadership
                              learned utilizing DECA.                       grow and prosper.                            Conference last October.

                              During his time as chapter                    After serving as the                         Pat was awarded the
                              advisor, Pat’s students                       Minnesota Marketing Program                  DECA Honorary Life
                              achieved various awards                       Specialist, he started a                     Membership Award at the
                              at the Regional, State and                    company, STAR Broadcasting,                  2010 International Career
       “there’s no limit                                                                                                 Development Conference
      to what one can         National levels, winning                      Inc. serving schools, business
                                                                                                                         marking his 40th year
                              both individual and chapter                   and the military throughout
     achieve if you give      awards including Rookie                       the country with music
                                                                                                                         with DECA.
    other people credit.”     Chapter of the Year and                       interspersed with advertising.               MN DECA honored Pat as
                              Chapter of the Year along with                                                             the 2011 Marketing Executive
                                                                            Throughout Pat DiPlacido’s
                              Pepsi Learn and Earn, Civic                                                                of the Year – an award he
                                                                            entire professional career he
      A TRUE fRIEND           Consciousness Project and
                                                                            always included DECA serving
                                                                                                                         established in 1980 for the
      Of MN DECA,             many others.                                                                               State Association.
                                                                            in a variety of capacities
       PAT WILL BE            From teaching Pat moved                       at the State, Regional and                   Pat passed away on
     ForeVer MisseD.          to be the local supervisor in                 National levels. For the past                December 5, 2010 at age 63.

•                    2010 Minnesota DECA State Conference Staff honors DECA’s newest Honorary Life Member following the MN State Conference

 STANDS fOR                         WE gET RESULTS
                                    MN DECA collaborated with                Development Conference               about their ideas,
       Competence                   the National Research Center             compared to National                 opinions and perceptions
                                    for College and University               DECA and overall                     of their post secondary
                                    Admissions to provide MN                 Minnesota state data.                educational plans and other
       Innovation                   DECA with data collected                 This data sheds important            pertinent data about the
                                    from students attending the              light on the future plans            demographics of our MN
       Integrity                    2011 MN DECA State Career                of MN DECA members                   DECA members.

       Teamwork.                    IMPACT OF DECA ON STUDENTS                                                                      MN DECA
                                                 80%                                                                                National DECA
     DEMOgRAPHICS                                      72.7%
                                                 60%                                                  65.0%
     Of MN DECA                                                   64.2%
                                    % Students

     gENDER                                      30%
     Female               46.6%                                               30.9%      29.3%
                                                 20%                                                                                        24.7%
     Male                 53.4%                                                                                                21.9%
     ETHNIC BACKgROUND                           0%
     White/Caucasian  82.9%                            I gained leadership   DECA influenced me to   DECA connected            DECA increased my
     Asian             2.7%                                experience.        be an entrepreneur. school to my real world.     community service.
     African-American  2.1%
     Latino/Hispanic/               DECA'S INFLUENCE ON STUDENTS' FUTURE PLANS                                                      MN DECA
     Chicano1.3%                                 70%                                                                                National DECA
     Other             2.5%                              69.1%
                                                                          60.6%          61.3%           60.4%
     A+, A, A-       51.8%
                                    % Students

     B+, B, B-       28.8%                       40%
     C+, C, C-        2.6%
     Less than C     16.8%                       30%

     gRADUATION YEAR                                                                                                                      20.6%
     2011              47%                       10%
     2012            35.7%
     2013            12.6%                                       Career                        College                            Other
     2014             4.5%
                                                                                                            Source: State Career Development Conference

 MN DECA MEMBERS HIgH SCHOOL                                                 WHERE OUR MN DECA MEMBERS WANT TO gO
 CURRICULUM & COURSES                                                         if costs were not a factor, which categories of college
                                                                              would you like to attend?
     67.9% taking Advanced Placement courses compared to
     23.0% state average                                                      65.3% would like to attend a Private College/University
                                                                              compared to 32.6% state average.
     48.9% taking College-Credit courses compared to
     21.8% state average                                                      74.6% would like to attend a State College/University
                                                                              compared to 83.1% state average.
     25.6% enrolled in Gifted & Accelerated programs compared to
     12.8% state average
     4.9% taking Online courses compared to
                                                                              BUSINESS COURSES TAKEN BY DECA MEMBERS
     3.6% state average                                                       87.6% have taken marketing courses
     34.1% taking other Advanced/Honors programs compared to                  25.1% have taken finance courses
     20.9% state average                                                      23.8% have taken sports and entertainment courses

DECA ADVISORS                                                           PREPARED fOR
MAKE A DIffERENCE                                                       COLLEgE AND CAREERS

            Jackie Schiller                      Sonja Weiler
       State Executive Director    Elk River HS, MN DECA Board Member   zACH CLEMENT                      ABBY RASMUSSEN
                                                                        Zach Clement is a 2011            Abby is a 2011 graduate of
DECA CERTIfIES TRAINERS TO DELIVER                                      graduate of Mound-Westonka        Sauk Rapids-Rice High School
PROfESSIONAL DEVELOPMENT                                                High School. He is a recipient    and a recipient of a $1,000
                                                                        of a Johnson & Wales              Otis Spunkmeyer Scholarship
Two MN DECA professionals         leaders to effectively deliver
                                  presentations and content             University Scholarship of         awarded at the 2011 ICDC.
earned certification as DECA
                                  useful to DECA local chapter          $20,000 and will be attending     Her team also placed 4th
trainers at the first DECA
                                  advisors.                             the Denver campus in fall.        at ICDC in the Buying &
Train-the-Trainer Certification
                                                                                                          Merchandising Operations
Course held June                                “Our goal is to         Zach is the current State Vice
                                                                                                          Research Project. Abby is a
10-12, 2010,             “I	couldn’t	imagine	 build a network           President of Public Relations.
                                                                                                          true competitor!
at DECA Inc.             teaching	without	 of qualified                 Zach joined DECA as a
Headquarters in          DECA.	It	engages	 trainers who can             freshman.                         “Through DECA I have
Reston, VA. The                                                                                           traveled to beautiful
                         my	students	and	 deliver quality               At Mound-Westonka, he
certified trainers                              and consistent                                            places, participated in
                         challenges	them	                               was involved in numerous
were charged to                                 professional                                              exciting conferences,
                                                                        activities in addition to DECA
deliver professional to	excel.”                 development             including football captain and
                                                                                                          and excelled in tough
development                  –Sonja Weiler to fellow DECA                                                 competitions. Most
                                                                        participated in track and field
on behalf of                                    advisors in their                                         importantly, DECA has
                                                                        this spring.
DECA during the 2010-2011         states,” said Ed Davis, Ed.D.,                                          helped me decide on a college
academic year.                    Executive Director of DECA            While at the 2011                 major and future career.
                                  Inc. This program helped MN           International Career              Next year, I will be attending
DECA’s education department DECA train a record number                  Development Conference,           St. Cloud State University to
designed the certification        of new chapter advisors this          Zach served as a voting           major in either management
program to train key              past year.                            delegate for Minnesota.           or marketing.”

                                  JUREK APPOINTED TO COMPETITIVE EVENTS TASK fORCE
                                  Mr. Keith Jurek has been a            manner to Written Business        This past year Keith was
                                  MN DECA chapter advisor               Operations Research Events,       selected to serve on the
                                  for 17 years at Orono HS.             Chapter Team Events and           National Competitive
                                  He has a marketing education          Business Management and           Events Task Force. This
                                  program and DECA Chapter              Entrepreneurship Events. He       task force continues to
                                  that is a premium example of          has had numerous students         align our competive events
                                  aligning competitive events           place in the top ten at the       program to career clusters
                                  with the Career Pathways.             national level, including a       and pathways. Keith recently
                                  He is very knowledgeable and          student team placing 1st in       completed a two-year term
                                  his instructional expertise           International Business at the     as the Chair of the MN DECA
                                  lends itself in a superior            2011 Conference.                  Board of Directors.

                                               CALENDAR Of EVENTS
SEPTEMBER 2011                                                 JANUARY 2012
1-27       Piper Fall Online Survey                            2         Virtual Business Challenge II begins
5          MDA Labor Day Telethon                              13        School-based Enterprise certification
6          Stock Market Game begins                                      documentation due
21         New Advisor Training                                16        Copy due for March/April DECA Dimensions
21         MN DECA Board of Directors meeting                  20        Corporate and Applegate Student Scholarship
30         FLC registration deadline                                     applications due
30         State officer candidate applications due            27        Virtual Business Challenge II ends

OCTOBER 2011                                                   fEBRUARY 2012
9-15       DECA Week                                           1         DECA Emerging Leader Honor Award applications
24         Copy due for January/February DECA Dimensions                 due at DECA, Inc.
24         Virtual Business Challenge I begins                 1–5       Sports and Entertainment Marketing Conference,
30-31      MN Fall Leadership Conference,                                Orlando, FL
           Minneapolis, MN                                     1–29      Career and Technical Education Month
                                                               6         State CDC registration deadline
NOVEMBER 2011                                                  20–29     Piper Spring Online Survey (continues in March)
3–5        Innovations and Entrepreneurship Conference,
           Chicago, IL                                         MARCH 2012
14–20      Global Entrepreneurship Week15 Online               1         ICDC competitors’ final membership eligibility
           membership dues deadline                            1–27      Piper Spring Online Survey
18         Virtual Business Challenge I ends                   2         State Written Event judging
30–Dec. 4 New York Experience I, New York City, NY             6-8       State Career Development Conference
                                                                         Minneapolis, MN
DECEMBER 2011                                                  9         National applications due; registration and hotel
1          Membership Campaign due                                       rooming list/deposit due
2–4        Central Region Leadership Conference, Omaha, NE
7–11       New York Experience II, New York City, NY16 Stock   APRIL 2012
           Market Game ends                                    TBA       ICDC Competitor Training Day
10-11      State Officer Training                              28–May 1 DECA International Career Development
                                                                         Conference, Salt Lake City, UT

                                                               MAY 2012
                                                               16        MN DECA Board of Directors meeting

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