John W. Brady
Rochester Hills, Michigan • (248) 373-3505 • firstname.lastname@example.org
Business Strategy, Development, Growth
A leadership executive focused on growth through a combination of new product development, third-party alliances, and
reduction of operating costs. An advocate of forward-thinking strategies, have reinvigorated mature or saturated product
lines back into the consumer spotlight. Utilized an arsenal of marketing experience to create movie tie-ins, restaurant
chain promotions, and name-brand licensing agreements. With a work pedigree steeped in consumer goods and
leisure product sales, able to craft strategies to dovetail a given company’s strengths with current market demands and
business development strategies.
General Management and Operations • Business Development • Team Building • Organizational Development and
Growth • Financial Management • Online and Retail Marketing/Advertising • Third Party Tie-ins and Corporate Alliances
• Negotiations/Licensing • Asia and Domestic Sourcing • Production/Logistics •
Customer and Consumer Service • Sales Development
John W. Brady Consulting, Rochester Hills, MI • 2012 – Present
Performance Impact: Drive the launch of a new adventure-driven toy line for young children using plush animals to
encourage kids to get outside and get active.
Key Client: Lone Star Toys, LLC, Rochester, MI. Oversee all company activities as acting President and CEO.
Raise required capital from private investors and set overall strategic direction. Develop the product line with
future extensions and plans for consumer education. Supervise production in all its phases including Asia
sourcing, sales strategy, and retail negotiations.
RECARO Child Safety, LLC, Auburn Hills, MI • 2011 – 2012
A century-old German-based designer and manufacturer of children’s car seats
Performance Impact: Launched the North American division dedicated to the design and production of children’s
safety convertible car seats and booster seats. Successfully separated the new company from its automotive parent
division after the latter division had been sold to Johnson Controls. Increased new company product offering from 18 to
30 SKUs exceeding projected company growth by 38%.
Oversaw all activities of RECARO in the North American marketplace, including US and China production of
children’s car seats, product development, strategic planning, market research, sales, marketing, engineering,
product testing to National Highway Traffic Safety Administration and Consumer Product Safety Commission
standards, logistics, A/P, A/R, Cash Flow, P&L – all the actions of a free-standing enterprise.
Propelled distribution of new product line through dot-com and mass merchandisers, negotiating relationships
with Buy Buy Baby, Babies R Us, amazon.com, diapers.com, babyage.com, and upscale specialty stores.
Increased sales 10% in 2011 with projections of 38% in 2012
Forged a strong executive and support team comprised of RECARO veterans and new, experienced juvenile
products experts. Increased product line by 40%, including new fashions and color palettes.
Poof-Slinky, Inc., Plymouth, MI • 2010 – 2011
Juvenile toy manufacturer for Poof, Slinky, and Ideal branded toys as well as soft construction items, Fuzzoodles and Stikits
Vice President of Operations for US, Canada, Europe
Performance Impact: Managed the integration of Cadaco Toy Company after its purchase by Poof-Slinky including the
final development of a number of the product line’s licensed and promotional games. Simultaneously re-vamped the
new concept/inventor submission process while bringing 20 new inventor SKUs into production within the year – new
products generated 15% of total revenue under leadership. Managed the Asia sourcing and logistics for a 200+ SKU
John W. Brady • (248) 373-3505 • email@example.com • page 2 of 3
Tecnitoys North America, SCX, Auburn Hills, MI • 2008 – 2010
50-year-old multi-national hobby racing company and other toy/hobby categories – headquartered in Spain
Managing Director, United States and Canada
Performance Impact: Added a 10% lift to revenue by initiating entry into new classes of trade (i.e., specialty, farm
channel) via exclusive products and improved profitability through expense reduction. Opened mass accounts (i.e.,
Sam’s Club, Costco, Target) driving double-digit growth in 2009 and, again, in 2010.
Evolved basic slot car SKUs into an expanded NASCAR licensed product line, which increased by 200%
after introduction. This represented 25% of total company revenue by year end.
Collaborated closely with NASCAR senior management and several major accounts to develop traveling “try
me” promotional programs and increase sales by leveraging the SCX NASCAR category with general consumers
and NASCAR fans.
Rokenbok Toy Company, Solana Beach, CA • 2005 – 2008
Technology-driven toy brand enabling children to create using rugged, remote-control vehicles with endless building
President and CEO
Performance Impact: Reversed company strategy of direct sell and returned to profitable retail store distribution with
then-major chains, such as Learning Express, ASTRA and The Right Start.
Breathed new life into the Rokenbok brand with line extensions, an all-new product category and a
revolutionary technological innovation, resulting in a first-year sales increase of nearly 45%.
Improved product margins by 8% through disciplined budgeting, favorable negotiation with China suppliers and
re-design of critical products.
Oversaw all corporate activities and prepared company for sale to private ownership. Set strategic
direction and operating budget; collaborated with the Board of Directors to refine the business plan. Successfully
executed the plan on time and within budget.
Lionel, LLC, Chesterfield, MI • 2000 – 2004
Century-old designer and manufacturer of electric trains, railroading and related accessories
Vice President of Marketing
Performance Impact: Increased earnings (EBITDA) by 5.5% by eliminating $2 MM in capital expenditures (i.e., tooling,
overheads) and consolidating product line.
Shattered company’s “hobbyist-only image” by negotiating a licensing relationship with Warner Brothers’,
The Polar Express movie franchise. Generated 20% lift in overall company sales volume (year 1) and earned
Time Magazine’s “Impossible-to-get Toy” title for 2004. License drove sales of $50+ MM during its effective life.
Expanded licensing program with 40 other brands, generating $1+ MM of incremental profit and 200+
products (i.e., Hallmark, Kurt Adler, Enesco, U.S. Playing Card, Co., Danbury Mint, Ashton Drake Galleries).
Oversaw the development of and support for 450 new SKUs annually in a turn-around initiative. Responsible
for P&L, private label program, consumer service, and CRM programs.
Executed the changeover from domestic production to Chinese and Korean outsourcing, completing the
move in eight months while maintaining complete, on-time shipping.
Developed successful national promotions with Wendy’s, Mervyn’s, Pepsi and others.
John W. Brady Consulting, Orchard Park, NY/Frisco, TX • 1998 – 2000
Performance Impact: Guided independent consumer goods manufacturers with short- and long-term strategic plans to
bring innovative products to market. Specialized in the new and creative for home décor and furniture as well as
children’s products, particularly toys, games, electronics, and licensed seasonal and non-seasonal items, and computer
peripherals. Key clients included: The Bradford Group, Niles, IL; Radica, Dallas, TX.
John W. Brady • (248) 373-3505 • firstname.lastname@example.org • page 3 of 3
Fisher-Price, Inc., East Aurora, NY • 1994 – 1998
Designer and manufacturer of preschool toy and juvenile products with annual sales exceeding $1 BN
Director of Sales Support (1996 – 1998)
Director of Direct Import Sales & Marketing (1994 – 1996)
Performance Impact: Led the team that drove $1 BN in revenue sell-through at Walmart, Target, Toys R Us, Kmart
and other major mass merchandisers.
Developed a 0-to-3-year-old McDonald’s Happy Meal program with classic Fisher-Price toys, exploding into
an 18-month / 54 MM unit promotion – 300% over plan.
Altered the consumer buying pattern on a key toddler product category using a U.S. Savings Bond rebate,
doubling annual inventory turns and spiking sales by nearly $40 MM.
Managed the trade launch of children’s car seats, a new juvenile products category for Fisher-Price. Led the
effort for retail placement and in-store promotions with key accounts and secured National Highway Traffic Safety
Administration support/endorsement as a part of the Juvenile Products Manufacturing Association unveiling.
Launched the direct import business, including product development, pricing, packaging and management of
the efforts of the 24-member US sales team and 11-member Asian production planning and order fulfillment
team. Developed personal relationships with Walmart, Target, and Toys R Us buyers.
Built import program from “ground-zero” to 50 products, $60 MM in sales and 60 customers in two years.
Introduced “exclusives” at Fisher-Price, a concept embraced by Walmart, Target, Kmart and Toys R Us.
Incremental first-year sales for exclusives topped $10 MM.
Early Career: Additional professional roles as General Manager, Casio CooL Toy Division, Casio, Inc., Dover, NJ
(1993-1994), Vice President, Marketing and Sales for Mantua Industries, Woodbury Heights, NJ (1991 – 1993), Vice
President, Marketing for Lionel, Inc., (1985-1991) and Vice President, Marketing for Fundimensions, a division of
General Mills Toy Group, Mt. Clemens, MI (1978 – 1985p).
Post Graduate Studies, Marketing, Wayne State University, Detroit, MI
Bachelor of Arts (B.A.), Journalism, Wayne State University, Detroit, MI