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					Contact:         Anna Lingeris                                               Samantha Flynn
                 The Hershey Company                                         JSH&A Public Relations
                 717.534.4874                                                630.916.3033
                 alingeris@hersheys.com                                      samantha@jsha.com


                            HERSHEY’S COCOA TAKES THE CAKE - LITERALLY

               Online Vote Crowns Old-Fashioned Chocolate Cake the Most Iconic Cocoa Recipe,
    Awards Sweepstakes Grand Prize Winner with a Trip to Hershey‟s Kitchens to Bake Alongside Baking Experts

HERSHEY, Pa., June 2, 2011 – The polls have closed and the results are in – let them eat cake! After more than three
months of online voting for the most iconic Hershey®’s Cocoa recipe, bakers and dessert enthusiasts alike have
declared Old-Fashioned Chocolate Cake the most iconic Hershey’s Cocoa recipe. The vote, hosted on
www.HersheysKitchens.com, celebrated more than a century of Hershey’s Cocoa sweetening America‟s favorite
recipes with the nationwide “Hershey’s Cocoa Iconic Recipe” sweepstakes. After voting, consumers were entered for a
chance to win an “Iconic Hershey’s Cocoa Experience” – a day in the Hershey’s Kitchens creating the winning recipe.
Thirteen first prizes were also awarded during weekly drawings throughout the vote, with each winner receiving a
Hershey’s Baking Basket.


“With nearly 100,000 votes cast during the „Hershey’s Cocoa Iconic Recipe‟ sweepstakes, it‟s clear that Hershey’s
Cocoa is a popular baking ingredient,” said baking expert Linda Stahl, Hershey’s Kitchens. “Old-Fashioned Chocolate
Cake has long been a favorite recipe – it first appeared in a 1971 cookbook and has been popular ever since.”


Originally sold as a beverage mix, Hershey’s Cocoa debuted more than a century ago when Milton Hershey founded
The Hershey Company. Later, Hershey’s added “Great for Baking” to the canister as a reminder that cocoa could be
used in recipes as well, and today there are nearly 500 recipes that feature Hershey’s Cocoa. After 116 years, The
Hershey Company and at-home bakers recognize Hershey’s classic cocoa powder as a pantry necessity. Hershey’s
Cocoa is used for a wide variety of recipes including hot cocoa, frostings, cakes, brownies and other rich chocolate
desserts. The winning recipe for Old-Fashioned Chocolate Cake has been featured in numerous Hershey’s recipe
booklets and cookbooks, was on the Hershey’s Cocoa Can label in the 1970‟s and 1980‟s and appeared in a national ad
in 1987.


From decadent to delicious, the top 15 iconic Hershey’s Cocoa recipes were selected by the experts at Hershey’s
Kitchens and represent favorites that have been enjoyed for decades. Additional Hershey’s Cocoa recipes selected as
“Most Iconic” include: Best Brownies, Black Magic Cake, Chocolate Spritz Cookies, Chocolate Thumbprint Cookies,
Chocolatetown Special Cake, Cocoa Crinkle Cookies, Filled Rich Chocolate Cupcakes, Hershey’s Cocoa Cream Pie,
Hershey’s Perfectly Chocolate Chocolate Cake, Hot Cocoa, Quick Creamy Chocolate Pudding and Rich Cocoa Fudge.


                                                        -more-
HERSHEY’S COCOA ICONIC RECIPE – Page 2

The fan favorite recipe can be found here. To see other contending recipes, as well as nearly 500 other cocoa recipes,
please visit www.HersheysKitchens.com.
Old-Fashioned Chocolate Cake
Ingredients (makes 8 to 10 servings)
       3/4 cup (1-1/2 sticks) butter or margarine,                     1/4 teaspoon baking powder
        softened                                                        1-1/3 cups water
       1-2/3 cups sugar                                                1/2 cup finely crushed hard peppermint candy
       3 eggs                                                           (optional)
       1 teaspoon vanilla extract                                      One-Bowl Buttercream Frosting (recipe
       2 cups all-purpose flour                                         follows)
       2/3 cup Hershey’s Cocoa                                         Additional crushed hard peppermint candy
       1-1/4 teaspoons baking soda                                      (optional)
       1 teaspoon salt

Directions
    1. Heat oven to 350°F. Grease and flour two 9-inch round baking pans or one 13x9x2-inch baking pan.
    2. Combine butter, sugar, eggs and vanilla in large bowl; beat on high speed of mixer 3 minutes. Stir together
        flour, cocoa, baking soda, salt and baking powder; add alternately with water to butter mixture, beating until
        blended. Add candy, if desired. Pour batter into prepared pans.
    3. Bake 30 to 35 minutes or until wooden pick inserted in center comes out clean. Cool 10 minutes; remove from
        pans to wire racks. Cool completely.
    4. Frost with One-Bowl Buttercream Frosting. Just before serving, garnish with peppermint candy, if desired.

One-Bowl Buttercream Frosting Ingredients (makes about 2 cups frosting)
    6 tablespoons butter or margarine, softened                  1/3 cup milk
    2-2/3 cups powdered sugar                                    1 teaspoon vanilla extract
    1/2 cup Hershey’s Cocoa

One-Bowl Buttercream Frosting Directions
   1. Beat butter in medium bowl. Add powdered sugar and cocoa alternately with milk, beating to spreading
      consistency (additional milk may be needed). Stir in vanilla.

Hershey’s Cocoa is available nationwide in eight oz. canisters at mass, grocery, drug and convenience stores.

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global
leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has
operations throughout the world and more than 13,000 employees. With revenues of more than $5 billion,
Hershey offers a wide range of confectionery products, including such iconic brands as Hershey’s, Reese’s,
Kisses, Hershey’s Bliss, Special Dark, Hershey’s Syrup, Kit Kat, Twizzlers, Ice Breakers, PayDay and Jolly
Rancher. Hershey also is a leader in the premium and artisan chocolate segments, with such brands as Scharffen
Berger and Dagoba, offered through the Artisan Confections Company, a wholly owned subsidiary. The company
is focused on growing its presence in key international markets in Asia and Latin America while continuing to
build its position in the United States. Corporate Social Responsibility is an integral part of the company‟s global
business strategy, including goals and priorities focused on fair and ethical business dealings, environmental
stewardship, fostering a desirable workplace for employees, and positively impacting society and local
communities. Milton Hershey School, established in 1909 by the company‟s founder and administered by the
Hershey Trust Company, provides quality education, housing, and medical care at no cost to children in social
and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company‟s
success. Visit us at www.hersheys.com.
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