DIGITAL AND SOCIAL MEDIA ASSISTANT
MEDECINS SANS FRONTIERES/DOCTORS WITHOUT BORDERS (MSF) UK
Please check you have included the following documents in your
application email to firstname.lastname@example.org:
Letter of motivation:
Equal Opportunities Monitoring Form:
Application Exercise/Answers (if requested):
DIGITAL AND SOCIAL MEDIA ASSISTANT
MEDECINS SANS FRONTIERES (DOCTORS WITHOUT BORDERS) UK
12-month fixed term position, 32 hours per week (exact working times negotiable)
Salary: £20,816 per annum
Médecins Sans Frontières/Doctors without Borders (MSF) is a leading international independent medical
relief organisation, dedicated to providing expert medical relief to vulnerable populations at times of
conflict or disaster. In over 80 countries worldwide, MSF provides both life-saving emergency relief and
longer-term assistance to make basic healthcare services available to the most vulnerable or excluded
MSF UK is one of 21 offices and operational centres in Europe, America, Asia and Australasia, pooling
funding, expertise and staff for field operations. At any one time, there are some 1,200 expatriate aid
workers in the field, most of them volunteers.
MSF's aim is to provide impartial assistance, on the basis of need alone, regardless of ethnic origin,
gender, creed or political affiliation. To maintain its independence from political interference, MSF relies
on donations from individuals around the world for the majority of our income. This private funding
gives MSF the freedom to respond to the greatest needs as fast as possible.
As medical professionals, MSF volunteers have a duty to try and protect their patients from violence and
abuse. MSF sometimes speaks out about gross violations of humanitarian law against civilians in conflict,
refugees, unaccompanied children and other vulnerable groups, in an attempt to bring abuse to world
The mandate of the UK section has traditionally been to provide technical, human resources, financial
and communications support to field operations. That support has now evolved towards taking direct,
medical and operational responsibility for specific project development. MSF-UK’s income for the year
2011 was in excess of £24m; with over 80 percent of this being spent directly on MSF’s overseas field
programmes. The UK office currently has around 50 full time staff working in London and placed about
250 medical and non-medical staff to work in projects in the field during 2011. The staff in the UK office
are dynamic, enthusiastic, committed to the aims of MSF and not afraid of “mucking-in” when
necessary. We invest in potential, rather than always recruiting the most qualified staff.
The department’s purpose is to raise the profile of the organisation and its causes amongst British and
international audiences via increasingly diverse media to support MSF’s advocacy, recruitment and
Communications staff are highly valued within the organisation and are expected to contribute actively
to strategic and communication decisions. New technology involving web, audio-visual and other multi-
media are central to our strategic vision. In particular, developments with social media have opened up
exciting new channels to communicate directly with members of the public, staff and beneficiaries of
our work around the world. There is also great potential to use these tools to better meet MSF’s
fundraising, advocacy and recruitment aims.
The small but dynamic digital team sits in the heart of the communications department but works on
behalf of the whole office and increasingly supports the work of our international colleagues directly.
The digital team is responsible for content production, website design and management, online
fundraising and marketing, as well as social media.
The digital and social media assistant will be responsible for updating and creating content on the MSF
UK website, under the direction of the Digital Content Manager. They will also manage day-to-day
interactions with supporters and contacts via social media channels including Facebook and Twitter.
Position in the Organisation: Part of the communications department, reports to the Digital Content
Main Responsibilities and Tasks
Editing and publication of content on MSF UK website as directed by the Digital Content
Search Engine Optimisation (SEO) of content
Daily management of social media communications with supporters and interested parties,
building relationships with existing supporters and donors online
Daily monitoring and reporting of social media activity
Contribute to the development and delivery of social media strategies for MSF
Growth of social media networks and audiences
Development of relationships with social media ‘influencers’
Writing and editing copy for all MSF departments as required
Photo editing of images from MSF projects around the world using the Digital Asset Manager to
source and select photos
Work with the community fundraising coordinator to provide online support to personal-
Management of audio and video uploads and channels
Contributing to the development of new online resources and projects as part of the digital
Participate in an out-of-hours emergency rota
Fluent spoken and written English
Excellent knowledge of English grammar
Excellent writing, editing and proofreading skills
Extensive knowledge and understanding of search engine optimisation
Extensive knowledge and understanding of social media
Experience using a CMS
Basic photo editing skills (Adobe Photoshop)
Excellent interpersonal skills and ability to work cooperatively in a dynamic but complex
Flexibility and ability to work under very tight deadlines
Proven ability to manage projects independently
Capacity to take initiatives and seize opportunities
Good knowledge of world affairs and a demonstrable understanding of and commitment to
Some technical experience (basic HTML – specialist experience not necessary)
Good news sense and judgement on sensitive topics
Level of analytical and written skills and technical skills equivalent to degree level
Commitment to the aims and values of Médecins Sans Frontières
Ability to read and understand French, German, Dutch, Spanish or Arabic would be desirable
Candidates must hold an appropriate passport or permit to work in the UK
TERMS AND CONDITIONS OF EMPLOYMENT:
This is a 12-month fixed-term position and the requirement is to work 32 hours a week (exact working
The starting salary for this post is: £20,816 per annum (including London Weighting)
Current Benefits at MSF UK and Ireland:
MSF UK & Ireland pays the salaries into the bank account on the 21st of each month.
MSF UK & Ireland operates flexi time. The daily requirement is to work 8 hours plus half hour for lunch
with core hours between 9.30am-5.00pm and flexi time periods between 8.30am – 9.30am and 5.00pm-
The MSF UK & Ireland holiday (annual leave) year runs from 1st January to 31st December.
Annual entitlement for full-time staff is 28 days per year in addition to UK bank holidays (pro rata for
On completion of the probationary period, employees of MSF UK receive additional benefits though our
Group Income Protection Scheme and Group Life Scheme.
On completion of the probationary period employees of MSF UK & Ireland can join the Group personal
Pension Plan. Members of the scheme contribute between 3% and 5% of their salary. Contributions are
deducted from salaries. MSF contributes 3% (for those paying 3 or 4 % of their salary) and 10% for those
MSF UK & Ireland has an annual appraisal process in place during which individual development needs
are discussed and training needs identified.
HOW TO APPLY – THE RECRUITMENT PROCESS
Closing date for applications:9am Monday 18 June 2012
Interviews: 21 /22 June 2012
Start date: (July preferably)
Please send a copy of your CV along with a letter of motivation and answers to the application questions
below, to email@example.com by 9am on Monday 18 June 2012.
For an informal discussion about the role you can contact the Digital Content Manager, Ben Holt, by email
at firstname.lastname@example.org or by phone 0207 067 4269.
Thank you for your interest in working with MSF. To get a better sense of your experience and aptitude
for this work, we would like you to complete the questions below. There aren’t ‘right’ or ‘wrong’
answers but we are interested in your approach and your ideas. Please write answers of no more than
200 words for each of the questions 1-5:
1) How would you expand the MSF UK fan base using social media?
2) How would you use our social media channels to increase donations?
3) What content do you think MSF is lacking or under-using online?
4) Outline the differences between writing for an online and an offline audience.
5) What risks do social media pose for an organisation working in unstable situations?
6) Sum up your application as a Tweet. (Max 140 characters)
MSF UK and Ireland
Equal Opportunities Monitoring Form
Médecins Sans Frontières (MSF) UK is committed to the principle of equal opportunity in employment.
MSF UK values the diversity of its workforce and is firmly committed to creating a culture of dignity and
respect at work that values the rights of every individual.
We ask you to complete this form to assist us in monitoring who is applying for employment with us, our
adherence to equal opportunities best practice and our progress towards identifying any barriers to
diversity among our workforce.
This form will be separated from your application on receipt, and will not be seen by the interview
panel or used in any way for the purposes of selection. If you are subsequently employed by MSF UK
it may be retained upon your personal file. All information will be treated in the strictest confidence, and in
accordance with the Data Protection Act 1998.
SECTION A: AGE
Please tick the age group you belong to
16 – 21
22 – 30
31 – 40
41 – 50
51 – 60
61 – 64
I would prefer not to say
SECTION B: GENDER
What is your gender? Male Female I would prefer not to say
SECTION C: ETHNIC ORIGIN
What is your ethnic group? Choose ONE section from 1 to 5, and then tick the appropriate box to indicate
your cultural background.
Any other White background (please specify)
White and Black Caribbean
White and Black African
White and Asian
Any other Mixed background (please specify)
3. Asian or Asian British
Any other Asian background (please specify)
4. Black or Black British
Any other Black background (please specify)
5. Chinese or other ethnic group
Any other (please specify)
I would prefer not to say
SECTION D: DISABILITY
The Disability Discrimination Act 2005 defines a disability as ‘a physical or mental impairment which has
substantial and long term adverse effect on a person’s ability to carry out normal day-to-day activities’.
With this definition in mind, do you consider yourself to be disabled?
Yes No I would prefer not to say
If yes, please provide a brief summary of your disability if you wish to.
SECTION E: RELIGION AND BELIEF
Please indicate the term which best describes your religion/belief.
Other (please specify)
No religion or belief
I would prefer not to say
SECTION F: SEXUAL ORIENTATION
Please indicate the term which best describes your sexual orientation.
Gay woman / lesbian
Heterosexual / straight
I would prefer not to say
SECTION G: ADVERTISING
Where did you hear about this opportunity to work for MSF?
MSF UK Association
MSF UK website
Other website (please specify)
Newspaper (please specify)
Magazine (please specify)
Conference / Event (please specify)
Word of mouth