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Internship Report on Warid Telecom

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					Internship Report on Warid Telecom




ACKNOWLEDGEMENT
All glory and honor is for Allah, the Supreme Being who bestowed profound
perseverance and ability on us to accomplish this work.

We express our profound and cordial gratitude to offer thanks to our learned, kind and
experienced teacher, Mr. Ahmad Qamar for his valuable guidance, constructive
comments and continuous encouragement through out the research.

Grateful acknowledgement is due to Mr. Naveed Saeed GM Sales & Marketing &
Miss Rubab of Warid Telecom for allowing us to carry out our research for the
completion of this project.

  Special & Grateful acknowledgement goes to our parents who enable us to perform
                                  such activities.

                                Table of contents
             1. Executive summary
             2. Warid Telecom

                           An Introduction

             3. Marketing Environment

                           Competition

                           Technology

                           Financial

                           Social & Demographic trends

                           Legal

             4. Target Market
               Consumer or Industrial

               Buying Characteristics

               Market Potential

5. Product Positioning

6. Product

               Stage of PLC

               Classification

               Core/Augmented product

               Packaging and Labeling

               Warranties and Services

7. Distribution

               Market Coverage

               Channel Structure

               Logistics/Physical Distribution

8. Pricing

               Mark-ups

               Discount/Allowance

               Pricing Strategies

9. Promotion

               Advertisement

               Role of Personal Selling

               Publicity and Public Relations

               Sales/Trade Promotion
              10. Ethical issues associated with this product

              11. International marketing activities/opportunities

              12. Bibliography

                                 Executive Summary
This report is based on WARID TELECOM which is a GSM service provider in Pakistan
by Abu Dhabi Group. one of the largest groups in the Middle East and the single largest
foreign investor group in Pakistan. Its services are admired by its ultimate customers in
telecom as well as in banking field.

This report is made by visiting different stores for the purpose of collecting the
information about different aspects of the product

i.e., environmental factors, marketing mix, segmentation, positioning, distribution,
pricing strategies, ethical issues, international marketing strategies and comments of
the group about this product.

                                  WARID TELECOM:
AN INTRODUCTION:

Warid is an Arabic word meaning an Oasis in the middle of a desert. It is pronounced as
Waa-rid. The meaning of our name directly depicts our dominant position and our
refreshing services in the vast desert of telecommunication in Pakistan. Browse through
our Portal to find out more about what Warid Telecom is all about, and become part of
the true quality experience that we offer you.

Warid Telecom has implemented a new and modern corporate identity as a result of the
dynamic changes taking place in the telecom industry in Pakistan. With a reflection of a
new strategy, our aim is to be perceived not only as a telecommunication operator of
voice services, but also as a universal provider of comprehensive communications
services for both residential and business customers. Warid's corporate identity seeks
to reflect the changes in telecom sector in relation to helping customers keep pace with
rapidly changing technology in the field of communication, and to harmonize the
customers' perception of our brand with the quality and range of our services. Our
objective is to provide optimum level of support and care through our highly skilled and
motivated team of professionals and through maximum network coverage and clear
connectivity that we have committed to provide.

                     MARKETING ENVIRONMENT
In present environment, Pakistan has gained growth rate of 18.6% with 18,400,233
subscribers in mobile communication with in 05 years from 2000 to 2005

COMPETITION:

Competition is there, mainly 06 companies are providing there cellular services in
Pakistan (close competitors to one and other)

             1. Warid

             2. U-fone

             3. Mobilink

             4. Telenor

             5. Paktel

             6. Instaphone

Following Table shows the Subscription Rate, which, help us to measure the clientele
of these companies and their success with the pace of time

SUBSCRIBERS:

                                                                                     Growth
            Mobilink    Ufone   Paktel Instsphone Telenor      Warid      Total
                                                                                      Rate
       2000 114,272             80,221    112,000                        306,493     15.39
       2001 309,272    116,711 96,623     220,000                        742,606     142.29
       2002 800,000    350,000 218,536    330,000                       1,698,536 128.73
       2003 1,115,000 550,000 319,400     420,000                       2,404,400    41.56
       2004 3,215,989 801,160 470,021     535,738                       5,022,908 108.90
      2005 7,469,085 2,579,103 924,486    454,147   835,727   508,655 12,771,203 154.26
       Jul-
                                                                       14,119,257 10.56
        05
      Aug
                                                                       15,511,045     9.7
       -05
      Sept-
            9,010,850 3,830,527 954,528   440,159   1,200,908 1,509,111 16,946,083    9.2
        05
      Oct-
                                                                       18,400,233     18.6
        05

(1)

TECHNOLOGY:
Warid is using “Ericsson” technology to provide telecom services in Pakistan. The basic
features of its technology are:

Billing:

With Warid’s very simple billing procedures it makes sure that one is kept up-to-date
with all the math that they do at their end. Warid offers one transparent billing and no
nasty surprises.

Its bill contains information like

                              Warid to Warid call

                              Local Calls to Other Operators

                              International calls

                              Local SMS with mobile no. and locality

                              Incoming Calls

                              Non charge able calls like emergency nos. & others

                              Incoming SMS

                              Warid information services

SIM:

Warid is currently providing SIM of 64K (64 kilo byte)

Warid’s comparison with others networks is given below;

Mobile Service Provider: Technology: Frequency: Sim:

Warid Ericson 900-1800MHZ 64K

U-fone Huawei 900-1800MHZ 16-32K

Mobilink Orascom 900-1800MHZ 08-16-32K

Telenor Nokia Siemens 900-1800MHZ 32K

Paktel N/A 900-1800MHZ 32K
Instaphone Analog Service AMPS

                                                                                            

                                                                                            (
                                                                                            2
                                                                                            )

FINANCIAL:

Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest
groups in the Middle East and the single largest foreign investor group in Pakistan. It
has a diversified business interest in the institutions that have enjoyed commercial
success as a result of its strong financial resources and extensive management
expertise. The Abu Dhabi Group's major investments are in the following sector:

             1. Oil and Gas Exploration,

             2. Banking and financial Services

             3. Automobile Industry,

             4. Hospitality Services

             5. Property Development,

             6. Telecommunications

Associated companies:

Bank Alfalah Limited:

Fully licensed commercial bank in Pakistan with over 70 branches in all the major
financial centers of the country

United Bank Limited:

A leading commercial bank in Pakistan with a vast branch network of approximately
1,100 branches including 23 international branches, affiliates and representative offices
in UAE, Bahrain, Qatar, Yemen, Egypt, Iran, Switzerland, UK and USA

Alfalah Exchange Company:

Fully licensed exchange company in Abu Dhabi

Iranian Sanden Industries PJS Co:
A joint venture with Sanden Singapore to manufacture car air conditioners in Iran. The
project has the capacity to produce up to 300,000 air conditioning units per annum

J.C. Maclean and Co

              Manufacturers of high quality furniture

              Neo Pharma LLC

              Manufacturers of pharmaceutical products

National Telesystems and Services (NTS)

A joint Venture with Bin Jaber Group Ltd. and Thales International Middle East Holding
S.A.L.

Al Jazira Management Mall

Management joint venture

Abu Dhabi Vegetable Oil Company

Manufacturer of edible oils

Nama Development Enterprises

Representation of leading companies in the UAE in the field of oil and gas, engineering,
equipment suppliers, consultants, etc

Wholly Owned Properties and Companies

Le Royal Meridien Hotel, Abu Dhabi

Previously known as the Abu Dhabi Grand Hotel, was re-branded in 2003 as Le Royal
Meridien Hotel. It is a 5-star Hotel in the heart of Abu Dhabi. It will soon be offering 300
deluxe rooms and suites and other facilities

Dhabi Contracting A special category construction company

Dhabi Drilling Offshore Rig operations in collaboration with Sedco Forex

Al Ain Palace Hotel A 4-star hotel in Abu Dhabi

Dhabi Enterprises Leasing Leasing a number of groups and real estate properties
across Abu Dhabi
              SOCIAL & DEMOGRAPHIC TRENDS:
While looking at social needs of a family and having an eye on economy (as two to
three and plus members of a family are using Hand-held phone) Warid has launched a
family package named “ FRIENDS AND FAMILY”

FRIENDS AND FAMILY:

                            Friends and Family are On-net minutes only.

                            No upfront line rent will be deducted on any post paid
                            customer.

                            Post-Paid connection costs will be Rs. 300.

                            All free Airtime/ Value in post paid is one-time.

Demographically Warid has launched prepaid connections according to the income
level market. Warid’s post-paid connections are meant for low-income level, young stars
and young executives like its SILVE & GOLD packages.

POST-PAID PACKAGES FOR LOW-INCOME LEVEL

Package: Silver, Gold,

Connection, Postpaid, Postpaid,

Activation Tax, 150, 150,

Monthly Line Rent, 0, 150,

No. of Friends &

Family members, 5, 10,

Monthly VAS

Subscription, 50, 0,

                                    Free of Charge,

Free outgoing

Minutes (Monthly) 0, 60,
Free SMS

(Monthly Units) 0, 15,

Free MMS

(Monthly Units), 0, 3,

Free Internet

(Monthly Units), 0, 3,

POST-PAID PACKAGES FOR MIDDLE & HIGH INCOME-LEVEL

Package: Platinum, Diamond,

Connection, Postpaid, Postpaid,

Activation Tax, 150, 0,

Monthly Line Rent, 500, 2,500,

No. of Friends &

Family members, 20, Unlimited,

Monthly VAS

Subscription, 0, 0,

                                  Free of Charge,

Free outgoing

Minutes (Monthly) 240, 1,000,

Free SMS

(Monthly Units) 50, 100,

Free MMS

(Monthly Units), 5, 10,

Free Internet
(Monthly Units), 5, 10,

FOR LOW-LOWER INCOME-LEVEL

For lower-lower income level Warid has launched its pre-paid connection i.e. ZEM.

Package Silver

Connection Prepaid

Activation Tax 300

Free Airtime Rs. (On Activation) 150

No. of Friends and Family Members 5

Monthly VAS Subscription (Optional) 50

In Sindh Rs. 50 is levied as stamp duty on new connection sales

LEGAL:

According to Warid legally environment is fully protected

                             TARGET MARKET:
According to one of the representatives of Warid that Warid has divided its target
market in to categories of A+, A-, B+, B-, C, D, E and F

CATEGORIES: CHARACTERISTICS:

A+ & A- Age group of 28 to 32, 40+ and of upper-income level (Urban)

B+ & B- Age group of 22 to 27 and of lower-upper-income level (Urban)

C Age group of 18 to 21 young stars (CORE TARGET) (Urban)

D Age group of 13 to 17 and low lower income level all Ages(Urban)

E & Users of Semi-urban areas (Has planned to launch)

F Users of Rural Areas (Has planned to launch)

Consumer or Industrial
Warid is providing their packages at both levels. Consumer level is provided in this
report, while, industrial level has variable domain, settled according to no. of
connections and on the nature of packages according to line rents e.t.c.

Buying Characteristics

Warid is very much selective and stresses on value added purchases

Market Potential

Currently market is on SATURATION POINT as for Urban areas concern and as for as
Rural Areas concern there is great POTENTIAL. Warid is going to launch its products
in Semi-Urban and Rural Areas

Product Positioning

As Warid is new in the market of Pakistan and is still trying to make its position in the
mind of customer better than existing big giant Mobilink.

Although Warid is new in market but it has acquired a good position as for as Zero line
rent post-paid connections and low rate pre-paid connections.

In my point of view, as Warid launched its products in Pakistan with a MARKET
PUSHER STRATEGY, while providing low rates, not only it has made its position better
but also made other networks to reduce their prices.

According to BCG matrix Warid falls under STARS, which shows its low market share
and high growth rate. BCG model is given below,

                                       Product
In market there are two basic categories of its product brands, which are ZAHI and
ZEM.

Zahi is meant for Post-Paid and Zem for Pre-Paid, their features and tariffs are given
below.

ZAHI

Zahi is a Post-Paid brand with different packages, which are;

                                          Diamond

                                          Platinum
                                        Gold

                                        Silver

ZAHI TARIFF:

With Warid's unique billing system, one only get billed for a call on a 30 second basis
when calling from Warid to Warid, Warid to PTCL landline and on all International Calls,
rather than the existing per minute charges. This is not applicable on Off-net (other
mobile operators) numbers in Pakistan.

Package: Silver, Gold, Platinum, Diamond,

Connection, Postpaid, Postpaid, Postpaid, Postpaid,

Activation Tax, 150, 150, 150, 0,

Monthly Line Rent, 0, ` 150, 500, 2,500,

No. of Friends &

Family members, 5, 10, 20, Unlimited,

Monthly VAS

Subscription, 50, 0, 0, 0,

                                    Free of Charge,

Free outgoing

Minutes (Monthly) 0, 60, 240, 1,000,

Free SMS

(Monthly Units) 0, 15, 50, 100,

Free MMS

(Monthly Units), 0, 3, 5, 10,

Free Internet

(Monthly Units), 0, 3, 5, 10,

      Voice (Peak Hours) Rs. per minute
        Friends and Family        1.50    1.25            1.00     0.50
        On-net (Warid to Warid) 2.00      1.75            1.50     0.50
        Off-net (National)        3.00    2.75            2.50     2.00
        International (Zone 1)    9.00    8.00            7.00     6.00
        International (Zone 2)    18.00 17.00             16.00    15.00
      Voice (Off Peak Hours) Rs. per minute
        Friends and Family        1.00    1.00            0.75     0.50
        On-net (Warid to Warid) 1.50      1.50            1.25     0.50
        Off-net (National)        2.75    2.50            2.25     2.00
        International (Zone 1)    8.00    7.00            6.00     6.00
        International (Zone 2)    17.00 16.00             15.00    15.00

Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am
     Short Messaging Service (SMS)
     On-net (Warid to Warid)                      Rs. 0.50
     Off-net (National)                           Rs. 1.00
     International SMS                            Rs. 5.00
     VAS (Rs. 3.0 per transaction)
     Surf Now (Mobile Internet) download          per 200 Kb
     Picture Messaging                            per 100 Kb
     Warid Zone Content Download                  per 100 Kb




Download SMS based content for Re. 1.00 per transaction

Download MMS based content for Rs. 4.00 per transaction

MMS unit is a message of size 100KB maximum

Internet unit is an upload or download of 200KB

MMS is charged both for receiving and sending
Notes

All calls will be billed on a 30 second basis, except Off-net calls on other cellular
operators, which will be billed on a per minute basis.

Security Deposits will be as follows:
      Security Deposits
      National                                           Rs. 1,000
      International                                      Rs. 5,000
      International Roaming                              Rs. 20,000
The National security deposit will not apply to Diamond package, i.e. minimum security
deposit will be Rs. 5,000.

All free minutes and SMS are subject to taxes, however, no tax is leviable if they are
marketed as bundled with line rent.

Friends and Family are On-net minutes only.

No upfront line rent will be deducted on any post paid customer.

Post Paid connection costs will be Rs. 300.

All free Airtime/ Value in post paid is one-time.

                                                                                         



ZAHI FEATURES:

Basic Services:


Caller Line Identification (CLI):
This service enables you to identify callers at your discretion
Conference Call:
With Conference Call, you can teleconference with 6 people simultaneously. You can
create conference calls with on-net (Warid to Warid) and off-net (national) numbers
Call Waiting & Call Hold:
Handle two calls at a time with your Warid phone. You can be on one call while the
network will alert you about another incoming call. You can put the first call on hold
while you answer the second call
Call Divert:
Whether you're unable to take a call, driving outside the national coverage area,
traveling abroad or are busy, you can divert your calls to any other Warid number.
Short Messaging Service (SMS):
With SMS you can be as discreet or as creative as you like. Either way, sending a
message is quick, reliable, confidential and if you want it to be...great fun!
Value Added Services:
Voice Mail:

Voice Mail allows you to receive your voice messages even when your mobile is
switched off, you are outside the coverage are or are busy. You can retrieve these
messages for free from your Warid phone at your own convenience.
Picture Messaging & Multi-media Messaging Service (MMS):
With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic
& MIDI sounds, even video clips to messages and show the world how amazing
communications can be.
Surf Now (Mobile Internet):
Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop
anywhere you are. So, whenever you are on the internet, simply setup the internet
connection from your GPRS/WAP enabled handset.
Please note that both your handset and website need to be WAP enabled for this
service to work. If you are using your laptop or if your phone supports windows internet
browser such as Nokia 9500, i-Mate etc., you can log on to the normal www sites.
64K SIM:
Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the
64K SIM gives its users added flexibility to store up to 500 numbers and 50 text
messages. No other SIM in the market offers this amount of storage space. Prepaid
customers can replace their standard 32K SIM with the 64K SIM by paying a
replacement fee.
Warid Zone:
The to the state-of-the-art SIM technology, one’s Warid SIM comes with a special
WARID menu. This menu offers a bundle of services. Now you don't need to remember
key words or short codes to access information any more. Key words have already
been pre-coded in your SIM card, allowing you to get information...easily and swiftly.

ZEM

Zem is Pre-Paid brand for low-lower class

Zem Tariff

Want a worthwhile Prepaid Package?
With Warid's unique billing system, you only get billed for a call on a 30 second basis
when calling from Warid to Warid, Warid to PTCL landline and on all International Calls,
rather than the existing per minute charges. This is not applicable on Off-net (other
mobile operators) numbers in Pakistan.

Click here to compare our pre-paid tariffs with other cellular operators.

Package Silver

Connection Prepaid

Activation Tax 300

Free Airtime Rs. (On Activation) 150

No. of Friends and Family Members 5
Monthly VAS Subscription (Optional) 50

In Sindh Rs. 50 is levied as stamp duty on new connection sales

Voice (Peak Hours) Rs. per minute

Friends & Family 1.50

On-net (Warid to Warid) 2.00

Off-net (National) 3.00

International (Zone 1) 9.00

International (Zone 2) 18.00

Voice (Off Peak Hours) Rs. per minute

Friends & Family 1.00

On-net (Warid to Warid) 1.50

Off-net (National) 2.75

International (Zone 1) 8.00

International (Zone 2) 17.00

Scratch Cards are available in the following denominations: Rs. 100, Rs. 250, Rs. 500,
Rs. 1000

All scratch cards valid till 12 months

Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am

Note: All charges are exclusive of Government taxes and levies such as sales tax
at 15% and advance withholding tax at 10%.

              Short Messaging Service (SMS)
              On-net (Warid to Warid)      Rs. 0.50
              Off-net (National)           Rs. 1.00
              International SMS            Rs. 5.00
              VAS (Rs. 3.00 per transaction)
              Surf Now (Mobile Internet)
                                           per 200 Kb
              download
              Picture Messaging & MMS per 100 Kb
Download SMS based content for Re. 1.00 per transaction

Download MMS based content for Rs. 4.00 per transaction

MMS unit is a message of size 100KB maximum

Internet unit is an upload or download of 200KB

MMS is charged both for receiving and sending

Zem features:

Basic Services
Caller Line Identification (CLI)
This service enables you to identify callers at your discretion
Conference Call
With Conference Call, one can teleconference with 6 people simultaneously. You can
create conference calls with on-net (Warid to Warid) and off-net (national) numbers
Call Waiting & Call Hold
Handle two calls at a time with your Warid phone. You can be on one call while the
network will alert you about another incoming call. You can put the first call on hold
while you answer the second call
Call Divert
Whether you're unable to take a call, driving outside the national coverage area,
traveling abroad or are busy, you can divert your calls to any other Warid number.
Short Messaging Service (SMS)
With SMS you can be as discreet or as creative as you like. Either way, sending a
message is quick, reliable, confidential and if you want it to be...great fun!
Value Added Services
Voice Mail
Voice Mail allows you to receive your voice messages even when your mobile is
switched off, you are outside the coverage are or are busy. You can retrieve these
messages for free from your Warid phone at your own convenience.
Picture Messaging & Multi-media Messaging Service (MMS)
With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic
& MIDI sounds, even video clips to messages and show the world how amazing
communications can be.
Surf Now (Mobile Internet)
Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop
anywhere you are. So, whenever you are on the internet, simply setup the internet
connection from your GPRS/WAP enabled handset.
Please note that both your handset and website need to be WAP enabled for this
service to work. If you are using your laptop or if your phone supports windows internet
browser such as Nokia 9500, i-Mate etc., you can log on to the normal www sites.
64K SIM
Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the
64K SIM gives its users added flexibility to store up to 500 numbers and 50 text
messages. No other SIM in the market offers this amount of storage space. Prepaid
customers can replace their standard 32K SIM with the 64K SIM by paying a
replacement fee.
Warid Zone
The to the state-of-the-art SIM technology, your Warid SIM comes with a special
WARID menu. This menu offers a bundle of services. Now you don't need to remember
key words or short codes to access information any more. Key words have already
been pre-coded in your SIM card, allowing you to get information...easily and swiftly.

Zem Scratch Cards:

What is a scratch card?
As the name suggests it, a scratch card is a medium of recharging your account by
acquiring a 16-digit code and inputing in your mobile phone for activation of that code.
Our scratch card is a recharge coupon which has a holographic scratch field. This silver
panel needs to be scratched off before any usage.

Denominations
The scratch cards are available in the following denominations: Rs. 100, 250, 500, 1000

Stage of PLC

In the product life cycle stage Warid is new entry in market; after launching its products
in Pakistan on 23rd may 2005 it is in introductory stage that can be best understood through graph,
(5)


Classification


Basic classification is done on the basis of Post-Paid & Pre-Paid as per market and other Services/Features are provided in them.


Core/Augmented product


Customers are the most important element in any organization. Warid distinguishes them as our biggest assets, and we strive for
excellence by listening to their needs. We work with our customers to gain an understanding of their business, their goals and their
objectives, to ensure that they receive the best possible service and the right solutions to meet their demands.
We seek to be trendsetters in customer service, with our 'one stop' concept for all your telecom requirements. This will be achieved
with the provision of a one window operation for on-the-spot issue resolution and one stop service. We have the maximum number
of Sales and Customer Service Centers countrywide, with two state-of-the-art Contact Centers of international standards, equipped
with cutting edge technologies to ensure real-time online services. Our highly trained and well-groomed team of Customer Service
Executives are on hand 24 hours to provide support. We have established Corporate Lounges, with a customer-friendly environment
to provide personalized care to our esteemed corporate clients. Furthermore, an extensive network of franchises, kiosks and mobile
units ensure easy and convenient accessibility. Core/Augmented product of Warid is VALUE ADDED SERVICES as discussed
above.
Warranties and Services


No sort of warranty is provided by Warid after sale but it does provide services to all the customers with it’s franchises and customer
services. Warid has its network through out the cities in which it provides its services. Its network of franchises and customer service
centers is discussed in next topic.


Distribution


Warid has PERSONAL BASE CENTERS. The description of personal base centers is given below,


Franchises


Warid Telecom is constantly establishing dedicated company owned sales and service centers in all the major cities and towns of
Pakistan. Following is a list of the cities and the addresses of all our established franchises with our presence.


CityAddress


Lahore8 Ground Floor, Eden Centre, 43/A Jail Road, Lahore


 10-A and 10 B UGF Century Towers, Lahore


 25-Hunza Block Allama Iqbal Town, Lahore


 7 Ground Floor Center Point main Boulevard, Gulberg Lahore


 153 GT Road, Near Land Mark School, Lahore


 42 Commercial Building, Jeweller Market Old Anarkali, Shahrah-e-Quaid Azam Lahore


 Digi Mart Sharif Chamber Ground Floor 68 Mazang Road Lhr.


 Opp. Micro Factory, Near PSO Petrol Pump, Main Peco Road, Lahore


 39- Wahdat Road


 Office No. 103/10 Allama Iqbal Road, Gari Shau


 34-G.T Road Shahdra


 25-Empress Road, Lahore


 Main Boulevard Gulshan Ravi Near Zakoota Plaza, Lahore


 367-E, Opposite Royal Arcade, Chungi Amer Sadhu, Main Feroze Pur Road, Lahore.
Shop no 24 bagh ali road , girja chowk Lahore


7-Data Darbar, Near Palace Hotel


Shell Pump Chowk Tajpura, Shadbagh, Lahore


14-A, Asif Chamber, Davis Road. Lahore


38-H Commercial LCCHS, DHA, Lahore.


Shop#3, Ground Floor, M bhatti Building # E84, Main Boulevard Defence Lahore


229 Ravi Road Lahore


10-B, Shalimar Link Road, Opp Total Petrol Pump


89-A Bilal Center, Temple Road, Lahore.


2 Mcleod Road


33 Ferozepur Road


1003-Tufail Road Sadar


Saraiy Rattan chind Main Bansawala Bazar, Shahalam Chowk, Lahore


946/B, Faisal Town, Maulana Shaukat Road, Lahore


35/B, Model Town Link Road


E-22/29 Shaheen colony, Main walton Road


17-Commercial Area, Chouburji Chowk, Lahore.


Shop No 1& 2, Raiwind Road, Near Hyundai Motors, Thokar Niaz Baig, Lahore


17 Ghazali Road, 2nd round about. Samanabad. Lahore


17-18 Agro Squre Main Shadman Market, Shadman Lahore


Civic Center Garden Town Lahore


3/NIL/B-2, College Road, Town Ship, Lahore


Opp. Bagh Rahmat Trust, New Airport Road. Bhatta Chowk, Lahore
1- B, Model Town, Lahore


H # 4, Jail Road, Gulberg 5


SheikhupuraBank Alfalah Lahore Sargodha Road Sheikhupura


KasurChowk Masjid Noor, Kasur


IslamabadShop # 5, Block 12-C, Jinnah Super, Islamabad


Shop # 6, Al Malik Center, Jinnah Ave, Blue Area, Islamabad


Shop # 1, Shalimar Plaza, F-10 Murkaz, Islamabad


Shop # 78, Executive Centre, I-8 Murkaz, Islamabad


Shop # 2, Ground Floor, Shahbaz Plaza, G-6/1, Abpara, Islamabad


Shop # 1, Ground Floor, Hassan Arcade, F-11 Markaz, Islamabad


Shop # 7, Al-Baber Center, Markaz F-8, Islamabad


Shop No 4 Nauman Plaza I-10 Markaz Isb


Office # 8, Londen shoppingcentre, G-9 murkaz


TaxilaShop#1 ,haider plaza faisal shaheed road taxila


RawalpindiD- 109, Main 6th Road, Sattelite Town, Rawalpindi


Next to Al-Bilal Plaza, Chandini Chowk, Murree Road, Rawalpindi


Niazi Plaza Opposite Unique Bakers, Bank Road, Sadar, Rawalpindi


Shop No-247-A (5 & 6) Dhamyal Road, Kalama Chowk, Kamalabad, Rawalpindi


Property # 100, Near Shell Petrol Pump, Adayala Road, Rawalpindi


Commercial Market Road, Opposite Bank Of Punjab.


Choor Chook Main Peshawar Road, Rawalpindi


Shop No. 211,212,213, Jamia Mujid Road Bunni.


Office # 131,132,Ground Floor, Liaqat Road, Rawalpindi.
Wah CanttB-1 Basti La La Rukh Wah Cantt


AttockShop 16 Block B Civil Bazar Attock


Ground Floor Main Double Road Attock


AbbotabadGround Floor Gohar Arcade Supply Mnashera Road. Abbotabad


Opp. Burnal College Ali Plaza Jandian Road Abbotabad


PeshawarBurjaman Center Near KFC University Road Peshawar


Shop 4,5,6 Aukaf Plaza YakaToot Road Peshawar


Haleem Tower Main GT Road Peshawar


24 The Mall Peshawar Cantt


Ground Floor Mian Duble Road Hayataba Chowk Peshawar


Tariq Sultan & co,Warid Franchise,Opp. LR Hospital, Kabli Road, Peshawer


NowsheraShop 6 Army Welfare Shops Nowshera Cantt


PubbiGround Floor Main Double Road Pubbi


D. I. KhanMian Circular Road Near State Life Building D.I.Khan


Shop 17 & 18 Aman Ullah Shopping center Double Road D.I. Khan


FaisalabadAdjacent to Rayz hotel,Kotwali road, . Faisalabad


Opp. To National Bank, Main SamonabadRoad, Faisalabad


Old service shop, adjecent tochief boot house, katchery bazar, Faisalabad


P-19/C, Main Susan Rd 213, Adjacent to Global Medical Center, Madina Town. Faisalabad


Ajmal Arcade, 1st Floor, Main Rd, Betala Colony. Faisalabad


Awan Plaza, Bole Di Jughi, Sargodha Rd. Faisalabad


Raffaqat Plaza, Peoples Colony#1, Tanki Rd. Faisalabad


Adjacent to Shaukat Khanum Lab, Main Gulberg Rd. Faisalabad
Near Bata Shop, Millat Rd, Gulistan Colony#1. Faisalabad


Main sadar bazar, near Aminia beakers, Gulam Muhammad Abad, Faisalabad.


9- Iqbal Stadium Faisalabad


Sahiwal275 B-1, High Street Sahiwal


OkaraAhmed Telecom, Church Road, Okara


SargodhaOpp. Sadique Hospital, Main Bazar Sattelite Town, Sargodha


331-C, Civil Lines, University Rd, Opp DIG House. Sargodha


1 Joiya Market, Block 8, City Rd. Sargodha


GujranwalaRahwali Chowk near sugar mill,G.T.Road Rahwali


Granton hotel,G.T Road, Gujranwala


Ali market,bairoon khiali darwaza,hafizabad rd,Gujranwala


64-D Jinnah Statdium,Gujranwala.


Model Town Market, near Yummy 36,Gujranwala


Old City centre G.T Road Near Pakistan Electronics,Gujranwala


PO Jalil town,Qilla Chan G.T.Road,Gujranwala


Satellite Town market.beside Rex dry cleaners,Gujranwala


SialkotOpp. Liberty Market, Aziz Shaheed Road,Cantt Sialkot


Paris rd. near Telephone Exchange,Sialkot


Abbot Road,Near KASB Bank, Sialkot


Lahore Marketing,Near Sony Square, Sony Building, Alam Chowk, Sialkot.


Old National Bank building , opposite Gulistan Cinema, Kashmir Road , Sialkot


GujratShop #1,2 & 8. Block ''C'' Naseem Plaza Budkey wala Chowk Rehman Shaheed Road Gujrat


opp P.S.O Petrol Pump Bus Stand ram Talai Road
Mashallah Plaza,Fawara chowk, Gujrat


Ajmal Traders, B 1/169, Opposite Mirza Akram Hospital, Court Road Gujrat


JhelumAkram Shaheed Park, Shandar Chowk, Jhelum


GTS Chowk Near DHL Office, Jehlum


Sara-i-AlamgirG. T Road Sarai Alamgir


HafizabadGujranwala Road Hafizabad


Mandi BahauddinJalal sevices punjab online Rafique Chowk Mandi Bahauddin


Ammar Telecom, Opp. NBD Bank Kechehry Road Mandi Bahudin


KarachiKhayaban-e-Ittehad, Defence


Shop # 7, Rex Centre, Zaib-un-Nisa Street


69/1, 8th Commercial Street, Ph. IV, DHA


Firdous Market, Firdous Colony, Rizvia Chowrangi


Shop # 1,Minhas Electronics, I.I. Chundrigar Road


Sober Center, Adamjee Nagar, Block B, Ghazi Salahuddin Road, Main Dhoerajee, CP Barrar Society


Imperial Court, Dr. Ziauddin Ahmed Road


Main Rashid Minhas Road


Shop # 1, Building 8-D, Stadium Commercial Lane # 3, Phase 5, DHA


Shop # FL-10/3, Block 5, Gulshan-e-Iqbal, Main Rashid Minhas Road


Shop # 38/39, GF, Hashoo Terrace, Fl # 7 , Block 5, Clifton


B 25, SMCHS, Shahra-e-Faisal


Shop # 12, UBL Building, Gurumandir


B 253, Block L, N. Nazimabad


Shop # 1&2, Shah Faisal plaza North nazimabad Block B
SC14/1, Sector 11/H, North


11th Commercial Street, Khayaban-e-Ittehad, Defence


Shop # 1-2, Plot # 5E, 8th Zam Zama Commercial Lane, Phase V, DHA


Shop # 4-5, Falak Naz Arcade, Shahr-e-Faisal


Shop # 29, Hassan ali centre, M.A jinnah road


Karimabad, near Mina Bazar, Federal B Area


Opp. English biscuits Factory, KIA


Plot # 185, Sector 11-L, Main ZMC Road, Orangi Town


Abul Hasan Isphahani Road, near IBA Gate University of Karachi, Gulshan-e-Iqbal


Plot # H 6/1


Showroom # 1, Main National Highway, Quidabad Lahandi


Shop # 3-19, DMCHS, near Gahni Sons, Tariq Road


1-D, Main Sunset Boulevard, Phase 2, Defence


Shop #23, RusiLake Drive,Block 18, Gulistan Johar


Shop # C-2/3, Al Hassan Plaza, Block # 13-A. Gulistan Iqbal


QuettaMetha Mehal Street


Shop # 11, Gulistan Road, Opp. IG Office


Main Jinnah Road, Idara-e-Saqafat


Satellite Town, near Jillani Hospital


HyderabadShop # 1, Safia High School, Saddar Cantt, Opp. Faran Hotel


Shop # 14-25, Ward of Gul Center, Thandi Sadak


Shop # 14, American Centre Tilak, Chari Road


SukkerApwa Shopping Centre, near Dolphin Bakers, Main Queens Road
 Shop # 4-5, Sidra Terrace, Minara Road


MultanShop # 13-14-15, Areej Commercial Centre, Old Ttehsil Chowk, Gulgasht Colony Bosan Road


 Shop # 1, Makkah Arcade, Near PTCL Exchange, LMQ Road, Dera Adda


 House # 1879-F/1, Khanewal Road


 Shop # 2-3-91, United Square, Nusrat Road, SP Chowk. Multan Cantt


 Shop # 36, Rahma Commercial Centre, Kutcheri Road


BahawalpurCircular Road


 Near Fawara Chowk


MuzzafargarhOpp. Fiaz Park, near National Bank


Rahim Yar Khan28 model town, Adjacent Daewoo Booking Office




Market Coverage


Warid has covered 9.782 % of total market share


Warid’ s connections 1,800,000


Total Mobile users 18,400,233


Warid’s share 9.782485 %



(According to graph of Pakistan Telecommunication Authority given on pg. no.07)


Channel Structure


Warid is having its Main/Head office in EFU House Building Lahore, with its Business Centre in Lahore Center Plaza on main
boulevard Lahore.


Warid has its basic distribution centers in all 28 cities of Pakistan as discussed above.


Logistics/Physical Distribution


Warid is manufacturing its products i.e. SIM outside the country with its central warehouse in Lahore and 03 regional warehouses in
Lahore, Karachi and Islamabad.
Pricing


Pricing is simple and is provided above with tariff of Zahi and Zem. Additionally, Warid comprises no hidden charges.


Mark-ups


Mark-up is kept confidential and no information provided by them.


Discount/Allowance


Discount and allowances are provided only on corporate level.


Pricing Strategies


Pricing strategies is kept confidential and no information provided by them.


Promotion


Warid is promoting its trough all the means available.


Advertisement


Warid is using both, ATL (Above The Line) and BTL (Below The Line) advertisement for its products.


Role of Personal Selling


Role of personal selling is used by Warid through


                                                    Interaction


                                                    Events


                                                    Shopping Centers Activities


Publicity and Public Relations


Warid is keeping public relationing and publicity in mind and doing great work on it, it has helped by 120 Million Rs. Relief fund in
earth quick disaster.


Sales/Trade Promotion


Warid is doing Sales/Trade Promotions but kept confidential.


Ethical issues associated with this product
Warid is care full about ethical issues associated with its products but does not open them as per strict confidentially concern.


International marketing activities/opportunities


Warid is on availing international market and opportunities and hence it is launching its services in


                                                                Bangladesh


                                                                Afghanistan


                                                                Sri Lanka


                                                       BIBLIOGRAPHY

(1): (Source: Pakistan Telecommunication Authority  www.pta.gov.pk )


(2): (Source: Calls to Service Centers of respective networks


                     Warid: 111-111-321


                     U-fone: 111-333-100


                     Mobilink: 111-300-500


                     Telenor: 111-345-100


                     Paktel: 111-222-111


                     Instaphone: 111-500-500)


(3): www.quickmba.com


(4): www.waridtel.cpm.pk

				
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