Bulk E-mail Marketing – An Introduction
Bulk e-mail marketing is nothing but the process of
sending mass e-mails to a mailing list of those who have
given their approval to receive such e-mails. Many people
have confusion in this term, because they think that bulk
emailing is actually spamming. In fact, bulk emailing is
not spamming as far as the mailing list contains
Bulk emailing is a type of direct marketing which is highly
successful today. To apply this technique effectively, there
is a need of bulk email sender software.
Benefits of Bulk Email Sender for Bulk Email
The software verifies the email addresses contained in
the contact address list before sending emails.
It identifies spam content in the email.
It can schedule emails to be sent afterwards during the
day or week or month.
It keeps date-wise record of sent emails.
It creates a separate list of those who have unsubscribed
to receive such emails.
It provides an option to add dynamic content in the
Different Types of Emails Sent to the Clients
Newsletter Email – Informs the clients about new
offerings, sale offers and current promotions.
Catalog Email – Similar to newsletter e-mail but includes
short descriptions and images with pricing.
Video email – Hybrid of catalog and newsletter email,
and combines a narrative with graphics, video footage
Press Release Email – Informs the clients about a new
product or promotional offer.
Invitation Email – Requests the reader for taking some
action in response to an event.
Survey Email – Interactive email that encourages
patrons to provide feedback.
How to Find Email Addresses of the Targeted
We have discussed about bulk email marketing in the
previous slides. We have also discussed about bulk email
sender without the help of which bulk email marketing is
very-very difficult to carry out. But have you wondered
how to prepare the mailing list to which bulk emails are
sent? Well, here is an answer…
Email extractor is the tool which helps the marketers to
extract a long list of mail addresses. When the marketer
has provided keywords to find email addresses, the tool
works without any human intervention from beginning to