Retail
Industry Forecast Report
The Future of Retailing in Russia to
2016
Reference code: RT0098MR
Published: May 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ......................................................................................................................... 14
1.1 What is this Report About? ..............................................................................................................14
1.2 Definitions .......................................................................................................................................14
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016........................... 14
1.2.2 Changes to terms used in the Canadean taxonomy ............................................................................. 18
1.3 Summary Methodology ...................................................................................................................19
1.3.1 Overview ............................................................................................................................................. 19
1.3.2 The triangulated market sizing method................................................................................................. 19
1.3.3 Industry surveys in the creation of retail market data ............................................................................ 21
1.3.4 Quality control and standardized processes ......................................................................................... 21
2 Russia Retail Sales Overview............................................................................................. 22
2.1 Retail Channels Overview ...............................................................................................................22
2.2 Retail Categories Overview .............................................................................................................25
3 Channel Group Analysis: Value Retailers ......................................................................... 29
3.1 Value Retailers Overview ................................................................................................................29
3.1.1 Value Retailers by Channel.................................................................................................................. 29
3.1.2 Value Retailers by Category ................................................................................................................ 32
3.2 Value Retailers Channel Analysis ...................................................................................................36
3.2.1 Cash and Carries and Warehouse Club Stores .................................................................................... 36
3.2.2 Value, Variety Store and General Merchandise .................................................................................... 40
4 Channel Group Analysis: General Retailers ..................................................................... 44
4.1 General Retailers Overview.............................................................................................................44
4.1.1 General Retailers by Channel .............................................................................................................. 44
4.1.2 General Retailers by Category ............................................................................................................. 48
4.2 General Retailers Channel Analysis ................................................................................................52
4.2.1 Convenience Stores (including independents) and Gas Stations .......................................................... 52
4.2.2 Department Stores .............................................................................................................................. 56
4.2.3 Hypermarkets, Supermarkets and Hard-Discounters ............................................................................ 60
4.2.4 Vending Machines ............................................................................................................................... 64
4.2.5 Other General and Direct Retailers ...................................................................................................... 68
5 Channel Group Analysis: Specialist Retailers .................................................................. 72
5.1 Specialist Retailers Overview ..........................................................................................................72
5.1.1 Specialist Retailers by Channel............................................................................................................ 72
5.1.2 Specialist Retailers by Category .......................................................................................................... 76
5.2 Specialist Retailers Channel Analysis .............................................................................................80
5.2.1 Clothing, Footwear, Accessories and Luxury Goods Specialists ........................................................... 80
The Future of Retailing in Russia to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: May 2012
TABLE OF CONTENTS
5.2.2 Drug Stores and Health and Beauty Stores .......................................................................................... 84
5.2.3 Duty Free Retailers .............................................................................................................................. 88
5.2.4 Electrical and Electronics Specialists ................................................................................................... 92
5.2.5 Food and Drinks Specialists................................................................................................................. 96
5.2.6 Home Furniture and Homeware Retailers .......................................................................................... 100
5.2.7 Home Improvement and Gardening Supplies Retailers ...................................................................... 104
5.2.8 Music, Video, Book, Stationery and Entertainment Software Specialists ............................................. 108
5.2.9 Other Specialist Retailers .................................................................................................................. 112
6 Channel Group Analysis: Online Retailers ......................................................................116
6.1 Online Retailers Overview .............................................................................................................116
6.1.1 Online Retailers by Category ............................................................................................................. 116
7 Category Group Analysis: Apparel, Accessories and Luxury Goods ...........................120
7.1 Apparel, Accessories, Luggage and Leather Goods Category Overview .......................................120
7.1.1 Apparel, Accessories and Luxury Goods by Channel ......................................................................... 120
7.1.2 Apparel, Accessories and Luxury Goods by Category ........................................................................ 124
7.2 Apparel, Accessories, Luggage and Leather Goods Category Analysis ........................................127
7.2.1 Clothing and Footwear ....................................................................................................................... 127
7.2.2 Jewelry. Watches and Accessories .................................................................................................... 129
7.2.3 Luggage and Leather Goods ............................................................................................................. 131
8 Category Group Analysis: Books, News and Stationery ................................................133
8.1 Books, News and Stationery Category Overview ..........................................................................133
8.1.1 Books, News and Stationery by Channel ........................................................................................... 133
8.1.2 Books, News and Stationery by Category .......................................................................................... 136
8.2 Books, News and Stationery Category Analysis ............................................................................139
8.2.1 Printed Media .................................................................................................................................... 139
8.2.2 Stationery and Cards ......................................................................................................................... 141
9 Category Group Analysis: Electrical and Electronics .....................................................143
9.1 Electrical and Electronics Category Overview ...............................................................................143
9.1.1 Electrical and Electronics by Channel ................................................................................................ 143
9.1.2 Electrical and Electronics by Category ............................................................................................... 146
9.2 Electrical and Electronics Category Analysis .................................................................................149
9.2.1 Communications Equipment .............................................................................................................. 149
9.2.2 Computer Hardware and Software ..................................................................................................... 151
9.2.3 Consumer Electronics........................................................................................................................ 153
9.2.4 Household Appliances ....................................................................................................................... 155
9.2.5 Photographic Equipment.................................................................................................................... 157
10 Category Group Analysis: Food and Grocery .................................................................159
10.1 Food and Grocery Category Overview .......................................................................................... 159
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© Canadean. This product is licensed and is not to be photocopied Published: May 2012
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10.1.1 Food and Grocery by Channel ........................................................................................................... 159
10.1.2 Food and Grocery by Category .......................................................................................................... 162
10.2 Food and Grocery Category Analysis ............................................................................................ 166
10.2.1 Drinks ................................................................................................................................................ 166
10.2.2 Household Products .......................................................................................................................... 168
10.2.3 Packaged Food ................................................................................................................................. 170
10.2.4 Personal Care ................................................................................................................................... 172
10.2.5 Tobacco ............................................................................................................................................ 174
10.2.6 Unpackaged Food ............................................................................................................................. 176
11 Category Group Analysis: Furniture and Floor Coverings .............................................178
11.1 Furniture and Floor Coverings Category Overview ........................................................................178
11.1.1 Furniture and Floor Coverings by Channel ......................................................................................... 178
11.1.2 Furniture and Floor Coverings by Category ........................................................................................ 181
11.2 Furniture and Floor Coverings Category Analysis .........................................................................184
11.2.1 Floor Coverings ................................................................................................................................. 184
11.2.2 Furniture ............................................................................................................................................ 186
12 Category Group Analysis: Home and Garden Products .................................................188
12.1 Home and Garden Products Category Overview ...........................................................................188
12.1.1 Home and Garden Products by Channel ............................................................................................ 188
12.1.2 Home and Garden Products by Category........................................................................................... 191
12.2 Home and Garden Products Category Analysis ............................................................................194
12.2.1 Gardening and Outdoor Living ........................................................................................................... 194
12.2.2 Home Improvement ........................................................................................................................... 196
12.2.3 Homewares ....................................................................................................................................... 198
13 Category Group Analysis: Music, Video and Entertainment Software ..........................200
13.1 Music, Video and Entertainment Software Category Overview ...................................................... 200
13.1.1 Music, Video and Entertainment Software by Channel ....................................................................... 200
13.1.2 Music, Video and Entertainment Software by Category ...................................................................... 203
13.2 Music, Video and Entertainment Software Category Analysis ....................................................... 206
13.2.1 Games Software ................................................................................................................................ 206
13.2.2 Music and Video ................................................................................................................................ 208
14 Category Group Analysis: Sports and Leisure Equipment ............................................210
14.1 Sports and Leisure Equipment Category Overview .......................................................................210
14.1.1 Sports and Leisure Equipment by Channel ........................................................................................ 210
14.1.2 Sports and Leisure Equipment by Category ....................................................................................... 213
14.2 Sports and Leisure Equipment Category Analysis .........................................................................216
14.2.1 Sports Equipment .............................................................................................................................. 216
14.2.2 Toys and Games ............................................................................................................................... 218
The Future of Retailing in Russia to 2016 Page 4
© Canadean. This product is licensed and is not to be photocopied Published: May 2012
TABLE OF CONTENTS
15 Appendix .............................................................................................................................220
15.1 About Canadean ........................................................................................................................... 220
15.2 Disclaimer .....................................................................................................................................220
The Future of Retailing in Russia to 2016 Page 5
© Canadean. This product is licensed and is not to be photocopied Published: May 2012
TABLE OF CONTENTS
LIST OF TABLES
Table 1: Russia Exchange Rate RUB–US$ (Annual Average), 2006–2011 .............................................................................................................. 14
Table 2: Canadean Retail Channel Definitions ........................................................................................................................................................... 15
Table 3: Canadean Retail Category Definitions .......................................................................................................................................................... 16
Table 4: Changes to Canadean Taxonomy ................................................................................................................................................................. 18
Table 5: Russia Overall Retail Sales (RUB bn), by Channel Group, 2006–2011 ...................................................................................................... 23
Table 6: Russia Overall Retail Sales Forecast (RUB bn), by Channel Group, 2011–2016 ....................................................................................... 23
Table 7: Russia Overall Retail Sales (USD bn), by Channel Group, 2006–2011 ...................................................................................................... 24
Table 8: Russia Overall Retail Sales Forecast (USD bn), by Channel Group, 2011–2016 ....................................................................................... 24
Table 9: Russia Overall Retail Segmentation (% value), by Channel Group, 2006–2016 ........................................................................................ 24
Table 10: Russia Overall Retail Sales (RUB bn), by Category Group, 2006–2011 ................................................................................................... 26
Table 11: Russia Overall Retail Sales Forecast (RUB bn), by Category Group, 2011–2016 ................................................................................... 27
Table 12: Russia Overall Retail Sales (USD bn), by Category Group, 2006–2011 ................................................................................................... 27
Table 13: Russia Overall Retail Sales Forecast (USD bn), by Category Group, 2011–2016 ................................................................................... 28
Table 14: Russia Overall Retail Segmentation (% value), by Category Group, 2006–2016 ..................................................................................... 28
Table 15: Russia Value Retailers Sales (RUB bn), by Channel, 2006–2011 ............................................................................................................ 30
Table 16: Russia Value Retailers Sales Forecast (RUB bn), by Channel, 2011–2016 ............................................................................................. 30
Table 17: Russia Value Retailers Sales (USD bn), by Channel, 2006–2011 ............................................................................................................ 31
Table 18: Russia Value Retailers Sales Forecast (USD bn), by Channel, 2011–2016 ............................................................................................. 31
Table 19: Russia Value Retailers Segmentation (% value), by Channel, 2006–2016 ............................................................................................... 31
Table 20: Russia Value Retailers Sales (RUB bn), by Category Group, 2006–2011 ................................................................................................ 33
Table 21: Russia Value Retailers Sales Forecast (RUB bn), by Category Group, 2011–2016 ................................................................................ 34
Table 22: Russia Value Retailers Sales (USD bn), by Category Group, 2006–2011 ................................................................................................ 34
Table 23: Russia Value Retailers Sales Forecast (USD bn), by Category Group, 2011–2016 ................................................................................ 35
Table 24: Russia Value Retailers Segmentation (% value), by Category Group, 2006–2016 .................................................................................. 35
Table 25: Russia Cash and Carries and Warehouse Clubs Sales (RUB bn), by Category Group, 2006–2011....................................................... 37
Table 26: Russia Cash and Carries and Warehouse Clubs Sales Forecast (RUB bn), by Category Group, 2011–2016 ....................................... 37
Table 27: Russia Cash and Carries and Warehouse Clubs Sales (USD bn), by Category Group, 2006–2011....................................................... 38
Table 28: Russia Cash and Carries and Warehouse Clubs Sales Forecast (USD bn), by Category Group, 2011–2016 ....................................... 38
Table 29: Russia Cash and Carries and Warehouse Clubs Segmentation (% value), by Category Group, 2006–2016 ......................................... 39
Table 30: Russia Value, Variety Store and General Merchandise Retailers (RUB bn), by Category Group, 2006–2011 ....................................... 41
Table 31: Russia Value, Variety Store and General Merchandise Retailers Forecast (RUB bn), by Category Group, 2011–2016 ........................ 41
Table 32: Russia Value, Variety Store and General Merchandise Retailers (USD bn), by Category Group, 2006–2011 ....................................... 42
Table 33: Russia Value, Variety Store and General Merchandise Retailers Forecast (USD bn), by Category Group, 2011–2016 ........................ 42
Table 34: Russia Value, Variety Store and General Merchandise Retailers Segmentation (% value), by Category Group, 2006 –2016 ............... 43
Table 35: Russia General Retailers Sales (RUB bn), by Channel, 2006–2011 ......................................................................................................... 45
Table 36: Russia General Retailers Sales Forecast (RUB bn), by Channel, 2011–2016 ......................................................................................... 46
Table 37: Russia General Retailers Sales (USD bn), by Channel, 2006–2011 ......................................................................................................... 46
Table 38: Russia General Retailers Sales Forecast (USD bn), by Channel, 2011–2016 ......................................................................................... 46
Table 39: Russia General Retailers Segmentation (% value), by Channel, 2006–2016 ........................................................................................... 47
Table 40: Russia General Retailers Sales (RUB bn), by Category Group, 2006–2011 ............................................................................................ 49
Table 41: Russia General Retailers Sales Forecast (RUB bn), by Category Group, 2011–2016 ............................................................................. 50
Table 42: Russia General Retailers Sales (USD bn), by Category Group, 2006–2011 ............................................................................................ 50
Table 43: Russia General Retailers Sales Forecast (USD bn), by Category Group, 2011–2016 ............................................................................. 51
Table 44: Russia General Retailers Segmentation (% value), by Category Group, 2006–2016 .............................................................................. 51
Table 45: Russia Convenience Stores (including independents) and Gas Stations Sales (RUB bn), by Category Group, 2006 –2011 ................. 53
Table 46: Russia Convenience Stores (including independents) and Gas Stations Sales Forecast (RUB bn), by Category Group, 2011 –2016 . 53
Table 47: Russia Convenience Stores (including independents) and Gas Stations Sales (USD bn), by Category Group, 2006–2011 ................. 54
Table 48: Russia Convenience Stores (including independents) and Gas Stations Sales Forecast (USD bn), by Category Group, 2011–2016 . 54
Table 49: Russia Convenience Stores (including independents) and Gas Stations Segmentation (% value), by Category Group, 2006–2016 ... 55
Table 50: Russia Department Stores Sales (RUB bn), by Category Group, 2006–2011 .......................................................................................... 57
Table 51: Russia Department Stores Sales Forecast (RUB bn), by Category Group, 2011–2016........................................................................... 57
Table 52: Russia Department Stores Sales (USD bn), by Category Group, 2006–2011 .......................................................................................... 58
Table 53: Russia Department Stores Sales Forecast (USD bn), by Category Group, 2011–2016........................................................................... 58
Table 54: Russia Department Stores Segmentation (% value), by Category Group, 2006–2016 ............................................................................ 59
Table 55: Russia Hypermarkets, Supermarkets and Hard-Discounters Sales (RUB bn), by Category Group, 2006–2011 .................................... 61
Table 56: Russia Hypermarkets, Supermarkets and Hard-Discounters Sales Forecast (RUB bn), by Category Group, 2011–2016 .................... 61
Table 57: Russia Hypermarkets, Supermarkets and Hard-Discounters Sales (USD bn), by Category Group, 2006–2011 .................................... 62
Table 58: Russia Hypermarkets, Supermarkets and Hard-Discounters Sales Forecast (USD bn), by Category Group, 2011–2016 .................... 62
The Future of Retailing in Russia to 2016 Page 6
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TABLE OF CONTENTS
Table 59: Russia Hypermarkets, Supermarkets and Hard-Discounters Segmentation (% value), by Category Group, 2006–2016 ...................... 63
Table 60: Russia Vending Machines Sales (RUB bn), by Category Group, 2006–2011........................................................................................... 65
Table 61: Russia Vending Machines Sales Forecast (RUB bn), by Category Group, 2011–2016 ........................................................................... 65
Table 62: Russia Vending Machines Sales (USD bn), by Category Group, 2006–2011........................................................................................... 66
Table 63: Russia Vending Machines Sales Forecast (USD bn), by Category Group, 2011–2016 ........................................................................... 66
Table 64: Russia Vending Machines Segmentation (% value), by Category Group, 2006–2016 ............................................................................. 67
Table 65: Russia Other General and Non-Specialist Direct Retailers Sales (RUB bn), by Category Group, 2006–2011 ....................................... 69
Table 66: Russia Other General and Non-Specialist Direct Retailers Sales Forecast (RUB bn), by Category Group, 2011–2016 ........................ 69
Table 67: Russia Other General and Non-Specialist Direct Retailers Sales (USD bn), by Category Group, 2006–2011 ....................................... 70
Table 68: Russia Other General and Non-Specialist Direct Retailers Sales Forecast (USD bn), by Category Group, 2011–2016 ........................ 70
Table 69: Russia Other General and Non-Specialist Direct Retailers Segmentation (% value), by Category Group, 2006–2016 ......................... 71
Table 70: Russia Specialist Retailers Sales (RUB bn), by Channel, 2006–2011 ...................................................................................................... 73
Table 71: Russia Specialist Retailers Sales Forecast (RUB bn), by Channel, 2011–2016 ....................................................................................... 74
Table 72: Russia Specialist Retailers Sales (USD bn), by Channel, 2006–2011 ...................................................................................................... 74
Table 73: Russia Specialist Retailers Sales Forecast (USD bn), by Channel, 2011–2016 ....................................................................................... 75
Table 74: Russia Specialist Retailers Segmentation (% value), by Channel, 2006–2016 ........................................................................................ 75
Table 75: Russia Specialist Retailers Sales (RUB bn), by Category Group, 2006–2011.......................................................................................... 77
Table 76: Russia Specialist Retailers Sales Forecast (RUB bn), by Category Group, 2011–2016 .......................................................................... 78
Table 77: Russia Specialist Retailers Sales (USD bn), by Category Group, 2006–2011.......................................................................................... 78
Table 78: Russia Specialist Retailers Sales Forecast (USD bn), by Category Group, 2011–2016 .......................................................................... 79
Table 79: Russia Specialist Retailers Segmentation (% value), by Category Group, 2006–2016 ............................................................................ 79
Table 80: Russia Clothing, Footwear, Accessories and Luxury Goods Specialists Sales (RUB bn), by Category Group, 2006–2011 .................. 81
Table 81: Russia Clothing, Footwear, Accessories and Luxury Goods Specialists Sales Forecast (RUB bn), by Category Group, 2011 –2016 .. 81
Table 82: Russia Clothing, Footwear, Accessories and Luxury Goods Specialists Sales (USD bn), by Category Group, 2006–2011 .................. 82
Table 83: Russia Clothing, Footwear, Accessories and Luxury Goods Specialists Sales Forecast (USD bn), by Category Group, 2011 –2016 .. 82
Table 84: Russia Clothing, Footwear, Accessories and Luxury Goods Specialists Segmentation (% value), by Category Group, 2006 –2016 .... 83
Table 85: Russia Drug Stores and Health and Beauty Stores Sales (RUB bn), by Category Group, 2006–2011 ................................................... 85
Table 86: Russia Drug Stores and Health and Beauty Stores Sales Forecast (RUB bn), by Category Group, 2011–2016 ................................... 85
Table 87: Russia Drug Stores and Health and Beauty Stores Sales (USD bn), by Category Group, 2006–2011 ................................................... 86
Table 88: Russia Drug Stores and Health and Beauty Stores Sales Forecast (USD bn), by Category Group, 2011–2016 ................................... 86
Table 89: Russia Drug Stores and Health and Beauty Stores Segmentation (% value), by Category Group, 2006–2016 ..................................... 87
Table 90: Russia Duty Free Retailers Sales (RUB bn), by Category Group, 2006–2011 ......................................................................................... 89
Table 91: Russia Duty Free Retailers Sales Forecast (RUB bn), by Category Group, 2011–2016 .......................................................................... 89
Table 92: Russia Duty Free Retailers Sales (USD bn), by Category Group, 2006–2011 ......................................................................................... 90
Table 93: Russia Duty Free Retailers Sales Forecast (USD bn), by Category Group, 2011–2016 .......................................................................... 90
Table 94: Russia Duty Free Retailers Segmentation (% value), by Category Group, 2006–2016 ........................................................................... 91
Table 95: Russia Electrical and Electronics Specialists Sales (RUB bn), by Category Group, 2006–2011 ............................................................. 93
Table 96: Russia Electrical and Electronics Specialists Sales Forecast (RUB bn), by Category Group, 2011–2016 ............................................. 93
Table 97: Russia Electrical and Electronics Specialists Sales (USD bn), by Category Group, 2006–2011 ............................................................. 94
Table 98: Russia Electrical and Electronics Specialists Sales Forecast (USD bn), by Category Group, 2011–2016 ............................................. 94
Table 99: Russia Electrical and Electronics Specialists Segmentation (% value), by Category Group, 2006–2016 ............................................... 95
Table 100: Russia Food and Drinks Specialists Sales (RUB bn), by Category Group, 2006–2011 ......................................................................... 97
Table 101: Russia Food and Drinks Specialists Sales Forecast (RUB bn), by Category Group, 2011–2016 .......................................................... 97
Table 102: Russia Food and Drinks Specialists Sales (USD bn), by Category Group, 2006–2011 ......................................................................... 98
Table 103: Russia Food and Drinks Specialists Sales Forecast (USD bn), by Category Group, 2011–2016 .......................................................... 98
Table 104: Russia Food and Drinks Specialists Segmentation (% value), by Category Group, 2006–2016 ........................................................... 99
Table 105: Russia Home Furniture and Homeware Retailers Sales (RUB bn), by Category Group, 2006–2011.................................................. 101
Table 106: Russia Home Furniture and Homeware Retailers Sales Forecast (RUB bn), by Category Group, 2011–2016 .................................. 101
Table 107: Russia Home Furniture and Homeware Retailers Sales (USD bn), by Category Group, 2006–2011.................................................. 102
Table 108: Russia Home Furniture and Homeware Retailers Sales Forecast (USD bn), by Category Group, 2011–2016 .................................. 102
Table 109: Russia Home Furniture and Homeware Retailers Segmentation (% value), by Category Group, 2006–2016 .................................... 103
Table 110: Russia Home Improvement and Gardening Supplies Retailers Sales (RUB bn), by Category Group, 2006–2011 ............................ 105
Table 111: Russia Home Improvement and Gardening Supplies Retailers Sales Forecast (RUB bn), by Category Group, 2011–2016 ............. 105
Table 112: Russia Home Improvement and Gardening Supplies Retailers Sales (USD bn), by Category Group, 2006–2011 ............................ 106
Table 113: Russia Home Improvement and Gardening Supplies Retailers Sales Forecast (USD bn), by Category Group, 2011–2016 ............. 106
Table 114: Russia Home Improvement and Gardening Supplies Retailers Segmentation (% value), by Category Group, 2006–2016 .............. 107
Table 115: Russia Music, Video, Book, Stationery and Entertainment Software Specialists Sales (RUB bn), by Category Group, 2006–2011 . 109
Table 116: Russia Music, Video, Book, Stationery and Entertainment Software Specialists Sales Forecast (RUB bn), by Category Group, 2011–
2016 ............................................................................................................................................................................................................................ 109
Table 117: Russia Music, Video, Book, Stationery and Entertainment Software Specialists Sales (USD bn), by Category Group, 2006–2011 . 110
The Future of Retailing in Russia to 2016 Page 7
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TABLE OF CONTENTS
Table 118: Russia Music, Video, Book, Stationery and Entertainment Software Specialists Sales Forecast (USD bn), by Category Group, 2011–
2016 ............................................................................................................................................................................................................................ 110
Table 119: Russia Music, Video, Book, Stationery and Entertainment Software Specialists Segmentation (% value), by Category Group, 2006–
2016 ............................................................................................................................................................................................................................ 111
Table 120: Russia Other Specialist Retailers Sales (RUB bn), by Category Group, 2006–2011 ....