The Future of Retailing in Brazil to 2016

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					                                       Retail
                           Industry Forecast Report




The Future of Retailing in Brazil to
2016
Reference code: RT0097MR

Published: May 2012




                               www.canadean.com
TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ......................................................................................................................... 14
    1.1 What is this Report About? ..............................................................................................................14
    1.2 Definitions .......................................................................................................................................14
       1.2.1      This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016........................... 14
       1.2.2      Changes to terms used in the Canadean taxonomy ............................................................................. 18
    1.3 Summary Methodology ...................................................................................................................19
       1.3.1      Overview ............................................................................................................................................. 19
       1.3.2      The triangulated market sizing method................................................................................................. 19
       1.3.3      Industry surveys in the creation of retail market data ............................................................................ 21
       1.3.4      Quality control and standardized processes ......................................................................................... 21
2      Brazil Retail Sales Overview............................................................................................... 22
    2.1 Retail Channels Overview ...............................................................................................................22
    2.2 Retail Categories Overview .............................................................................................................25
3      Channel Group Analysis: Value Retailers ......................................................................... 29
    3.1 Value Retailers Overview ................................................................................................................29
       3.1.1      Value Retailers by Channel.................................................................................................................. 29
       3.1.2      Value Retailers by Category ................................................................................................................ 32
    3.2 Value Retailers Channel Analysis ...................................................................................................36
       3.2.1      Cash and Carries and Warehouse Club Stores .................................................................................... 36
       3.2.2      Value, Variety Store and General Merchandise .................................................................................... 40
4      Channel Group Analysis: General Retailers ..................................................................... 44
    4.1 General Retailers Overview.............................................................................................................44
       4.1.1      General Retailers by Channel .............................................................................................................. 44
       4.1.2      General Retailers by Category ............................................................................................................. 48
    4.2 General Retailers Channel Analysis ................................................................................................52
       4.2.1      Convenience Stores (including independents) and Gas Stations .......................................................... 52
       4.2.2      Department Stores .............................................................................................................................. 56
       4.2.3      Hypermarkets, Supermarkets and Hard-Discounters ............................................................................ 60
       4.2.4      Vending Machines ............................................................................................................................... 64
       4.2.5      Other General and Direct Retailers ...................................................................................................... 68
5      Channel Group Analysis: Specialist Retailers .................................................................. 72
    5.1 Specialist Retailers Overview ..........................................................................................................72
       5.1.1      Specialist Retailers by Channel............................................................................................................ 72
       5.1.2      Specialist Retailers by Category .......................................................................................................... 76
    5.2 Specialist Retailers Channel Analysis .............................................................................................80
       5.2.1      Clothing, Footwear, Accessories and Luxury Goods Specialists ........................................................... 80


The Future of Retailing in Brazil to 2016                                                                                                                          Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                  Published: May 2012
 TABLE OF CONTENTS

       5.2.2     Drug Stores and Health and Beauty Stores .......................................................................................... 84
       5.2.3     Duty Free Retailers .............................................................................................................................. 88
       5.2.4     Electrical and Electronics Specialists ................................................................................................... 92
       5.2.5     Food and Drinks Specialists................................................................................................................. 96
       5.2.6     Home Furniture and Homeware Retailers .......................................................................................... 100
       5.2.7     Home Improvement and Gardening Supplies Retailers ...................................................................... 104
       5.2.8     Music, Video, Book, Stationery and Entertainment Software Specialists ............................................. 108
       5.2.9     Other Specialist Retailers .................................................................................................................. 112
6      Channel Group Analysis: Online Retailers ......................................................................116
    6.1 Online Retailers Overview .............................................................................................................116
       6.1.1     Online Retailers by Category ............................................................................................................. 116
7      Category Group Analysis: Apparel, Accessories and Luxury Goods ...........................120
    7.1 Apparel, Accessories, Luggage and Leather Goods Category Overview .......................................120
       7.1.1     Apparel, Accessories and Luxury Goods by Channel ......................................................................... 120
       7.1.2     Apparel, Accessories and Luxury Goods by Category ........................................................................ 124
    7.2 Apparel, Accessories, Luggage and Leather Goods Category Analysis ........................................127
       7.2.1     Clothing and Footwear ....................................................................................................................... 127
       7.2.2     Jewelry. Watches and Accessories .................................................................................................... 129
       7.2.3     Luggage and Leather Goods ............................................................................................................. 131
8      Category Group Analysis: Books, News and Stationery ................................................133
    8.1 Books, News and Stationery Category Overview ..........................................................................133
       8.1.1     Books, News and Stationery by Channel ........................................................................................... 133
       8.1.2     Books, News and Stationery by Category .......................................................................................... 136
    8.2 Books, News and Stationery Category Analysis ............................................................................139
       8.2.1     Printed Media .................................................................................................................................... 139
       8.2.2     Stationery and Cards ......................................................................................................................... 141
9      Category Group Analysis: Electrical and Electronics .....................................................143
    9.1 Electrical and Electronics Category Overview ...............................................................................143
       9.1.1     Electrical and Electronics by Channel ................................................................................................ 143
       9.1.2     Electrical and Electronics by Category ............................................................................................... 146
    9.2 Electrical and Electronics Category Analysis .................................................................................149
       9.2.1     Communications Equipment .............................................................................................................. 149
       9.2.2     Computer Hardware and Software ..................................................................................................... 151
       9.2.3     Consumer Electronics........................................................................................................................ 153
       9.2.4     Household Appliances ....................................................................................................................... 155
       9.2.5     Photographic Equipment.................................................................................................................... 157
10 Category Group Analysis: Food and Grocery .................................................................159
    10.1 Food and Grocery Category Overview .......................................................................................... 159


The Future of Retailing in Brazil to 2016                                                                                                                      Page 3

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 TABLE OF CONTENTS

      10.1.1 Food and Grocery by Channel ........................................................................................................... 159
      10.1.2 Food and Grocery by Category .......................................................................................................... 162
 10.2 Food and Grocery Category Analysis ............................................................................................ 166
      10.2.1 Drinks ................................................................................................................................................ 166
      10.2.2 Household Products .......................................................................................................................... 168
      10.2.3 Packaged Food ................................................................................................................................. 170
      10.2.4 Personal Care ................................................................................................................................... 172
      10.2.5 Tobacco ............................................................................................................................................ 174
      10.2.6 Unpackaged Food ............................................................................................................................. 176
11 Category Group Analysis: Furniture and Floor Coverings .............................................178
 11.1 Furniture and Floor Coverings Category Overview ........................................................................178
      11.1.1 Furniture and Floor Coverings by Channel ......................................................................................... 178
      11.1.2 Furniture and Floor Coverings by Category ........................................................................................ 181
 11.2 Furniture and Floor Coverings Category Analysis .........................................................................184
      11.2.1 Floor Coverings ................................................................................................................................. 184
      11.2.2 Furniture ............................................................................................................................................ 186
12 Category Group Analysis: Home and Garden Products .................................................188
 12.1 Home and Garden Products Category Overview ...........................................................................188
      12.1.1 Home and Garden Products by Channel ............................................................................................ 188
      12.1.2 Home and Garden Products by Category........................................................................................... 191
 12.2 Home and Garden Products Category Analysis ............................................................................194
      12.2.1 Gardening and Outdoor Living ........................................................................................................... 194
      12.2.2 Home Improvement ........................................................................................................................... 196
      12.2.3 Homewares ....................................................................................................................................... 198
13 Category Group Analysis: Music, Video and Entertainment Software ..........................200
 13.1 Music, Video and Entertainment Software Category Overview ...................................................... 200
      13.1.1 Music, Video and Entertainment Software by Channel ....................................................................... 200
      13.1.2 Music, Video and Entertainment Software by Category ...................................................................... 203
 13.2 Music, Video and Entertainment Software Category Analysis ....................................................... 206
      13.2.1 Games Software ................................................................................................................................ 206
      13.2.2 Music and Video ................................................................................................................................ 208
14 Category Group Analysis: Sports and Leisure Equipment ............................................210
 14.1 Sports and Leisure Equipment Category Overview .......................................................................210
      14.1.1 Sports and Leisure Equipment by Channel ........................................................................................ 210
      14.1.2 Sports and Leisure Equipment by Category ....................................................................................... 213
 14.2 Sports and Leisure Equipment Category Analysis .........................................................................216
      14.2.1 Sports Equipment .............................................................................................................................. 216
      14.2.2 Toys and Games ............................................................................................................................... 218



The Future of Retailing in Brazil to 2016                                                                                                                       Page 4

© Canadean. This product is licensed and is not to be photocopied                                                                               Published: May 2012
 TABLE OF CONTENTS


15 Appendix .............................................................................................................................220
  15.1 About Canadean ........................................................................................................................... 220
  15.2 Disclaimer .....................................................................................................................................220




The Future of Retailing in Brazil to 2016                                                                                                          Page 5

© Canadean. This product is licensed and is not to be photocopied                                                                   Published: May 2012
  TABLE OF CONTENTS


LIST OF TABLES
Table 1: Brazil Exchange Rate BRL–US$ (Annual Average), 2006–2011................................................................................................................. 14
Table 2: Canadean Retail Channel Definitions ........................................................................................................................................................... 15
Table 3: Canadean Retail Category Definitions .......................................................................................................................................................... 16
Table 4: Changes to Canadean Taxonomy ................................................................................................................................................................. 18
Table 5: Brazil Overall Retail Sales (BRL bn), by Channel Group, 2006–2011 ......................................................................................................... 23
Table 6: Brazil Overall Retail Sales Forecast (BRL bn), by Channel Group, 2011–2016 ......................................................................................... 23
Table 7: Brazil Overall Retail Sales (USD bn), by Channel Group, 2006–2011 ........................................................................................................ 24
Table 8: Brazil Overall Retail Sales Forecast (USD bn), by Channel Group, 2011–2016 ......................................................................................... 24
Table 9: Brazil Overall Retail Segmentation (% value), by Channel Group, 2006–2016 .......................................................................................... 24
Table 10: Brazil Overall Retail Sales (BRL bn), by Category Group, 2006–2011...................................................................................................... 26
Table 11: Brazil Overall Retail Sales Forecast (BRL bn), by Category Group, 2011–2016 ...................................................................................... 27
Table 12: Brazil Overall Retail Sales (USD bn), by Category Group, 2006–2011 ..................................................................................................... 27
Table 13: Brazil Overall Retail Sales Forecast (USD bn), by Category Group, 2011–2016 ..................................................................................... 28
Table 14: Brazil Overall Retail Segmentation (% value), by Category Group, 2006–2016 ....................................................................................... 28
Table 15: Brazil Value Retailers Sales (BRL mn), by Channel, 2006–2011 .............................................................................................................. 30
Table 16: Brazil Value Retailers Sales Forecast (BRL mn), by Channel, 2011–2016 ............................................................................................... 30
Table 17: Brazil Value Retailers Sales (USD mn), by Channel, 2006–2011.............................................................................................................. 31
Table 18: Brazil Value Retailers Sales Forecast (USD mn), by Channel, 2011–2016 .............................................................................................. 31
Table 19: Brazil Value Retailers Segmentation (% value), by Channel, 2006–2016 ................................................................................................. 31
Table 20: Brazil Value Retailers Sales (BRL mn), by Category Group, 2006–2011.................................................................................................. 33
Table 21: Brazil Value Retailers Sales Forecast (BRL mn), by Category Group, 2011–2016 .................................................................................. 34
Table 22: Brazil Value Retailers Sales (USD mn), by Category Group, 2006–2011 ................................................................................................. 34
Table 23: Brazil Value Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ................................................................................. 35
Table 24: Brazil Value Retailers Segmentation (% value), by Category Group, 2006–2016 .................................................................................... 35
Table 25: Brazil Cash and Carries and Warehouse Clubs Sales (BRL mn), by Category Group, 2006–2011 ........................................................ 37
Table 26: Brazil Cash and Carries and Warehouse Clubs Sales Forecast (BRL mn), by Category Group, 2011–2016 ......................................... 37
Table 27: Brazil Cash and Carries and Warehouse Clubs Sales (USD mn), by Category Group, 2006–2011........................................................ 38
Table 28: Brazil Cash and Carries and Warehouse Clubs Sales Forecast (USD mn), by Category Group, 2011–2016 ........................................ 38
Table 29: Brazil Cash and Carries and Warehouse Clubs Segmentation (% value), by Category Group, 2006–2016 ........................................... 39
Table 30: Brazil Value, Variety Store and General Merchandise Retailers (BRL mn), by Category Group, 2006–2011 ......................................... 41
Table 31: Brazil Value, Variety Store and General Merchandise Retailers Forecast (BRL mn), by Category Group, 2011–2016 ......................... 41
Table 32: Brazil Value, Variety Store and General Merchandise Retailers (USD mn), by Category Group, 2006–2011 ........................................ 42
Table 33: Brazil Value, Variety Store and General Merchandise Retailers Forecast (USD mn), by Category Group, 2011–2016 ......................... 42
Table 34: Brazil Value, Variety Store and General Merchandise Retailers Segmentation (% value), by Category Group, 2006 –2016 ................. 43
Table 35: Brazil General Retailers Sales (BRL mn), by Channel, 2006–2011 .......................................................................................................... 45
Table 36: Brazil General Retailers Sales Forecast (BRL mn), by Channel, 2011–2016 ........................................................................................... 46
Table 37: Brazil General Retailers Sales (USD mn), by Channel, 2006–2011 .......................................................................................................... 46
Table 38: Brazil General Retailers Sales Forecast (USD mn), by Channel, 2011–2016 .......................................................................................... 46
Table 39: Brazil General Retailers Segmentation (% value), by Channel, 2006–2016 ............................................................................................. 47
Table 40: Brazil General Retailers Sales (BRL mn), by Category Group, 2006–2011 .............................................................................................. 49
Table 41: Brazil General Retailers Sales Forecast (BRL mn), by Category Group, 2011–2016 .............................................................................. 50
Table 42: Brazil General Retailers Sales (USD mn), by Category Group, 2006–2011 ............................................................................................. 50
Table 43: Brazil General Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 .............................................................................. 51
Table 44: Brazil General Retailers Segmentation (% value), by Category Group, 2006–2016 ................................................................................ 51
Table 45: Brazil Convenience Stores (including independents) and Gas Stations Sales (BRL mn), by Category Group, 2006–2011................... 53
Table 46: Brazil Convenience Stores (including independents) and Gas Stations Sales Forecast (BRL mn), by Category Group, 2011–2016 ... 53
Table 47: Brazil Convenience Stores (including independents) and Gas Stations Sales (USD mn), by Category Group, 2006–2011 .................. 54
Table 48: Brazil Convenience Stores (including independents) and Gas Stations Sales Forecast (USD mn), by Category Group, 2011–2016 .. 54
Table 49: Brazil Convenience Stores (including independents) and Gas Stations Segmentation (% value), by Category Group, 2006–2016 ..... 55
Table 50: Brazil Department Stores Sales (BRL mn), by Category Group, 2006–2011 ............................................................................................ 57
Table 51: Brazil Department Stores Sales Forecast (BRL mn), by Category Group, 2011–2016 ............................................................................ 57
Table 52: Brazil Department Stores Sales (USD mn), by Category Group, 2006–2011 ........................................................................................... 58
Table 53: Brazil Department Stores Sales Forecast (USD mn), by Category Group, 2011–2016............................................................................ 58
Table 54: Brazil Department Stores Segmentation (% value), by Category Group, 2006–2016 .............................................................................. 59
Table 55: Brazil Hypermarkets, Supermarkets and Hard-Discounters Sales (BRL mn), by Category Group, 2006–2011 ..................................... 61
Table 56: Brazil Hypermarkets, Supermarkets and Hard-Discounters Sales Forecast (BRL mn), by Category Group, 2011–2016 ...................... 61
Table 57: Brazil Hypermarkets, Supermarkets and Hard-Discounters Sales (USD mn), by Category Group, 2006–2011 ..................................... 62
Table 58: Brazil Hypermarkets, Supermarkets and Hard-Discounters Sales Forecast (USD mn), by Category Group, 2011–2016 ..................... 62



 The Future of Retailing in Brazil to 2016                                                                                                                                                           Page 6

 © Canadean. This product is licensed and is not to be photocopied                                                                                                               Published: May 2012
  TABLE OF CONTENTS

Table 59: Brazil Hypermarkets, Supermarkets and Hard-Discounters Segmentation (% value), by Category Group, 2006–2016 ........................ 63
Table 60: Brazil Vending Machines Sales (BRL mn), by Category Group, 2006–2011 ............................................................................................ 65
Table 61: Brazil Vending Machines Sales Forecast (BRL mn), by Category Group, 2011–2016 ............................................................................. 65
Table 62: Brazil Vending Machines Sales (USD mn), by Category Group, 2006–2011............................................................................................ 66
Table 63: Brazil Vending Machines Sales Forecast (USD mn), by Category Group, 2011–2016 ............................................................................ 66
Table 64: Brazil Vending Machines Segmentation (% value), by Category Group, 2006–2016 ............................................................................... 67
Table 65: Brazil Other General and Non-Specialist Direct Retailers Sales (BRL mn), by Category Group, 2006–2011 ......................................... 69
Table 66: Brazil Other General and Non-Specialist Direct Retailers Sales Forecast (BRL mn), by Category Group, 2011–2016 ......................... 69
Table 67: Brazil Other General and Non-Specialist Direct Retailers Sales (USD mn), by Category Group, 2006–2011 ........................................ 70
Table 68: Brazil Other General and Non-Specialist Direct Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ......................... 70
Table 69: Brazil Other General and Non-Specialist Direct Retailers Segmentation (% value), by Category Group, 2006–2016 ........................... 71
Table 70: Brazil Specialist Retailers Sales (BRL mn), by Channel, 2006–2011 ........................................................................................................ 73
Table 71: Brazil Specialist Retailers Sales Forecast (BRL mn), by Channel, 2011–2016 ........................................................................................ 74
Table 72: Brazil Specialist Retailers Sales (USD mn), by Channel, 2006–2011 ....................................................................................................... 74
Table 73: Brazil Specialist Retailers Sales Forecast (USD mn), by Channel, 2011–2016 ........................................................................................ 75
Table 74: Brazil Specialist Retailers Segmentation (% value), by Channel, 2006–2016 .......................................................................................... 75
Table 75: Brazil Specialist Retailers Sales (BRL mn), by Category Group, 2006–2011 ........................................................................................... 77
Table 76: Brazil Specialist Retailers Sales Forecast (BRL mn), by Category Group, 2011–2016 ............................................................................ 78
Table 77: Brazil Specialist Retailers Sales (USD mn), by Category Group, 2006–2011........................................................................................... 78
Table 78: Brazil Specialist Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ........................................................................... 79
Table 79: Brazil Specialist Retailers Segmentation (% value), by Category Group, 2006–2016 .............................................................................. 79
Table 80: Brazil Clothing, Footwear, Accessories and Luxury Goods Specialists Sales (BRL mn), by Category Group, 2006–2011.................... 81
Table 81: Brazil Clothing, Footwear, Accessories and Luxury Goods Specialists Sales Forecast (BRL mn), by Category Group, 2011 –2016 .... 81
Table 82: Brazil Clothing, Footwear, Accessories and Luxury Goods Specialists Sales (USD mn), by Category Group, 2006 –2011 ................... 82
Table 83: Brazil Clothing, Footwear, Accessories and Luxury Goods Specialists Sales Forecast (USD mn), by Category Group, 2011 –2016 ... 82
Table 84: Brazil Clothing, Footwear, Accessories and Luxury Goods Specialists Segmentation (% value), by Category Group, 2006 –2016 ...... 83
Table 85: Brazil Drug Stores and Health and Beauty Stores Sales (BRL mn), by Category Group, 2006–2011 .................................................... 85
Table 86: Brazil Drug Stores and Health and Beauty Stores Sales Forecast (BRL mn), by Category Group, 2011–2016 ..................................... 85
Table 87: Brazil Drug Stores and Health and Beauty Stores Sales (USD mn), by Category Group, 2006–2011 .................................................... 86
Table 88: Brazil Drug Stores and Health and Beauty Stores Sales Forecast (USD mn), by Category Group, 2011–2016 .................................... 86
Table 89: Brazil Drug Stores and Health and Beauty Stores Segmentation (% value), by Category Group, 2006–2016 ....................................... 87
Table 90: Brazil Duty Free Retailers Sales (BRL mn), by Category Group, 2006–2011 ........................................................................................... 89
Table 91: Brazil Duty Free Retailers Sales Forecast (BRL mn), by Category Group, 2011–2016 ........................................................................... 89
Table 92: Brazil Duty Free Retailers Sales (USD mn), by Category Group, 2006–2011 .......................................................................................... 90
Table 93: Brazil Duty Free Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ........................................................................... 90
Table 94: Brazil Duty Free Retailers Segmentation (% value), by Category Group, 2006–2016 ............................................................................. 91
Table 95: Brazil Electrical and Electronics Specialists Sales (BRL mn), by Category Group, 2006–2011............................................................... 93
Table 96: Brazil Electrical and Electronics Specialists Sales Forecast (BRL mn), by Category Group, 2011–2016 ............................................... 93
Table 97: Brazil Electrical and Electronics Specialists Sales (USD mn), by Category Group, 2006–2011 .............................................................. 94
Table 98: Brazil Electrical and Electronics Specialists Sales Forecast (USD mn), by Category Group, 2011–2016............................................... 94
Table 99: Brazil Electrical and Electronics Specialists Segmentation (% value), by Category Group, 2006–2016 ................................................. 95
Table 100: Brazil Food and Drinks Specialists Sales (BRL mn), by Category Group, 2006–2011 ........................................................................... 97
Table 101: Brazil Food and Drinks Specialists Sales Forecast (BRL mn), by Category Group, 2011–2016 ........................................................... 97
Table 102: Brazil Food and Drinks Specialists Sales (USD mn), by Category Group, 2006–2011 .......................................................................... 98
Table 103: Brazil Food and Drinks Specialists Sales Forecast (USD mn), by Category Group, 2011–2016 ........................................................... 98
Table 104: Brazil Food and Drinks Specialists Segmentation (% value), by Category Group, 2006–2016 ............................................................. 99
Table 105: Brazil Home Furniture and Homeware Retailers Sales (BRL mn), by Category Group, 2006–2011 ................................................... 101
Table 106: Brazil Home Furniture and Homeware Retailers Sales Forecast (BRL mn), by Category Group, 2011–2016 .................................... 101
Table 107: Brazil Home Furniture and Homeware Retailers Sales (USD mn), by Category Group, 2006–2011................................................... 102
Table 108: Brazil Home Furniture and Homeware Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ................................... 102
Table 109: Brazil Home Furniture and Homeware Retailers Segmentation (% value), by Category Group, 2006–2016 ...................................... 103
Table 110: Brazil Home Improvement and Gardening Supplies Retailers Sales (BRL mn), by Category Group, 2006–2011 .............................. 105
Table 111: Brazil Home Improvement and Gardening Supplies Retailers Sales Forecast (BRL mn), by Category Group, 2011 –2016 .............. 105
Table 112: Brazil Home Improvement and Gardening Supplies Retailers Sales (USD mn), by Category Group, 2006–2011 ............................. 106
Table 113: Brazil Home Improvement and Gardening Supplies Retailers Sales Forecast (USD mn), by Category Group, 2011 –2016 .............. 106
Table 114: Brazil Home Improvement and Gardening Supplies Retailers Segmentation (% value), by Category Group, 2006 –2016 ................ 107
Table 115: Brazil Music, Video, Book, Stationery and Entertainment Software Specialists Sales (BRL mn), by Category Group, 20 06–2011... 109
Table 116: Brazil Music, Video, Book, Stationery and Entertainment Software Specialists Sales Forecast (BRL mn), by Category Group, 2011–
2016 ............................................................................................................................................................................................................................ 109
Table 117: Brazil Music, Video, Book, Stationery and Entertainment Software Specialists Sales (USD mn), by Category Group, 2006–2011 .. 110




 The Future of Retailing in Brazil to 2016                                                                                                                                                                                    Page 7

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  TABLE OF CONTENTS

Table 118: Brazil Music, Video, Book, Stationery and Entertainment Software Specialists Sales Forecast (USD mn), by Category Group, 2011–
2016 ............................................................................................................................................................................................................................ 110
Table 119: Brazil Music, Video, Book, Stationery and Entertainment Software Specialists Segmentation (% value), by Category Group, 2006–
2016 ............................................................................................................................................................................................................................ 111
Table 120: Brazil Other Specialist Retailers Sales (BRL mn), by Category Group, 2006–2011 ............................................................................. 113
Table 121: Brazil Other Specialist Retailers Sales Forecast (BRL mn), by Category Group, 2011–2016 ............................................................. 113
Table 122: Brazil Other Specialist Retailers Sales (USD mn), by Category Group, 2006–2011 ............................................................................ 114
Table 123: Brazil Other Specialist Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ............................................................. 114
Table 124: Brazil Other Specialist Retailers Segmentation (% value), by Category Group, 2006–2016 ............................................................... 115
Table 125: Brazil Online Retailers Sales (BRL mn), by Category Group, 2006–2011 ............................................................................................ 117
Table 126: Brazil Online Retailers Sales Forecast (BRL mn), by Category Group, 2011–2016 ............................................................................. 118
Table 127: Brazil Online Retailers Sales (USD mn), by Category Group, 2006–2011 ............................................................................................ 118
Table 128: Brazil Online Retailers Sales Forecast (USD mn), by Category Group, 2011–
				
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Description: Product Synopsis Future forecasts and historic market data can improve market and strategic planning- Understand which channels and products will be the major winners and losers in the coming years. Know the share of sales between different products in your key channels and how this will develop- Assess the impact of economic recession and recovery on market growth Introduction and Landscape Why was the report written? "The Future of Retailing in Brazil to 2016" is based upon an extensive, cross-country, industry research program which brings together Canadean’s research, modelling and analysis expertise in order to develop uniquely detailed market data. It provides detailed quantitative analysis of past and future trends,crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are showing growth for which products in the coming years. It aims to capture the shift to new channels depending on the country, the effects of recession, shifting consumer behaviour; thereby providing timely, highly comparable analysis of the retail markets. Data sets are provided for 2006 through to 2016, with actuals being provided for 2011. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies. What are the key drivers behind recent market changes? Consumers have been reacting to the effects of the global recession includingthe following recovery period on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including
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Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.