Retail
Industry Forecast Report
The Future of Retailing in China to
2016
Reference code: RT00100MR
Published: May 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ......................................................................................................................... 14
1.1 What is this Report About? ..............................................................................................................14
1.2 Definitions .......................................................................................................................................14
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016........................... 14
1.2.2 Changes to terms used in the Canadean taxonomy ............................................................................. 18
1.3 Summary Methodology ...................................................................................................................19
1.3.1 Overview ............................................................................................................................................. 19
1.3.2 The triangulated market sizing method................................................................................................. 19
1.3.3 Industry surveys in the creation of retail market data ............................................................................ 21
1.3.4 Quality control and standardized processes ......................................................................................... 21
2 China Retail Sales Overview .............................................................................................. 22
2.1 Retail Channels Overview ...............................................................................................................22
2.2 Retail Categories Overview .............................................................................................................25
3 Channel Group Analysis: Value Retailers ......................................................................... 29
3.1 Value Retailers Overview ................................................................................................................29
3.1.1 Value Retailers by Channel.................................................................................................................. 29
3.1.2 Value Retailers by Category ................................................................................................................ 32
3.2 Value Retailers Channel Analysis ...................................................................................................36
3.2.1 Cash and Carries and Warehouse Club Stores .................................................................................... 36
3.2.2 Value, Variety Store and General Merchandise .................................................................................... 40
4 Channel Group Analysis: General Retailers ..................................................................... 44
4.1 General Retailers Overview.............................................................................................................44
4.1.1 General Retailers by Channel .............................................................................................................. 44
4.1.2 General Retailers by Category ............................................................................................................. 48
4.2 General Retailers Channel Analysis ................................................................................................52
4.2.1 Convenience Stores (including independents) and Gas Stations .......................................................... 52
4.2.2 Department Stores .............................................................................................................................. 56
4.2.3 Hypermarkets, Supermarkets and Hard-Discounters ............................................................................ 60
4.2.4 Vending Machines ............................................................................................................................... 64
4.2.5 Other General and Direct Retailers ...................................................................................................... 68
5 Channel Group Analysis: Specialist Retailers .................................................................. 72
5.1 Specialist Retailers Overview ..........................................................................................................72
5.1.1 Specialist Retailers by Channel............................................................................................................ 72
5.1.2 Specialist Retailers by Category .......................................................................................................... 76
5.2 Specialist Retailers Channel Analysis .............................................................................................80
5.2.1 Clothing, Footwear, Accessories and Luxury Goods Specialists ........................................................... 80
The Future of Retailing in China to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: May 2012
TABLE OF CONTENTS
5.2.2 Drug Stores and Health and Beauty Stores .......................................................................................... 84
5.2.3 Duty Free Retailers .............................................................................................................................. 88
5.2.4 Electrical and Electronics Specialists ................................................................................................... 92
5.2.5 Food and Drinks Specialists................................................................................................................. 96
5.2.6 Home Furniture and Homeware Retailers .......................................................................................... 100
5.2.7 Home Improvement and Gardening Supplies Retailers ...................................................................... 104
5.2.8 Music, Video, Book, Stationery and Entertainment Software Specialists ............................................. 108
5.2.9 Other Specialist Retailers .................................................................................................................. 112
6 Channel Group Analysis: Online Retailers ......................................................................116
6.1 Online Retailers Overview .............................................................................................................116
6.1.1 Online Retailers by Category ............................................................................................................. 116
7 Category Group Analysis: Apparel, Accessories and Luxury Goods ...........................120
7.1 Apparel, Accessories, Luggage and Leather Goods Category Overview .......................................120
7.1.1 Apparel, Accessories and Luxury Goods by Channel ......................................................................... 120
7.1.2 Apparel, Accessories and Luxury Goods by Category ........................................................................ 124
7.2 Apparel, Accessories, Luggage and Leather Goods Category Analysis ........................................127
7.2.1 Clothing and Footwear ....................................................................................................................... 127
7.2.2 Jewelry. Watches and Accessories .................................................................................................... 129
7.2.3 Luggage and Leather Goods ............................................................................................................. 131
8 Category Group Analysis: Books, News and Stationery ................................................133
8.1 Books, News and Stationery Category Overview ..........................................................................133
8.1.1 Books, News and Stationery by Channel ........................................................................................... 133
8.1.2 Books, News and Stationery by Category .......................................................................................... 136
8.2 Books, News and Stationery Category Analysis ............................................................................139
8.2.1 Printed Media .................................................................................................................................... 139
8.2.2 Stationery and Cards ......................................................................................................................... 141
9 Category Group Analysis: Electrical and Electronics .....................................................143
9.1 Electrical and Electronics Category Overview ...............................................................................143
9.1.1 Electrical and Electronics by Channel ................................................................................................ 143
9.1.2 Electrical and Electronics by Category ............................................................................................... 146
9.2 Electrical and Electronics Category Analysis .................................................................................149
9.2.1 Communications Equipment .............................................................................................................. 149
9.2.2 Computer Hardware and Software ..................................................................................................... 151
9.2.3 Consumer Electronics........................................................................................................................ 153
9.2.4 Household Appliances ....................................................................................................................... 155
9.2.5 Photographic Equipment.................................................................................................................... 157
10 Category Group Analysis: Food and Grocery .................................................................159
10.1 Food and Grocery Category Overview .......................................................................................... 159
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© Canadean. This product is licensed and is not to be photocopied Published: May 2012
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10.1.1 Food and Grocery by Channel ........................................................................................................... 159
10.1.2 Food and Grocery by Category .......................................................................................................... 162
10.2 Food and Grocery Category Analysis ............................................................................................ 166
10.2.1 Drinks ................................................................................................................................................ 166
10.2.2 Household Products .......................................................................................................................... 168
10.2.3 Packaged Food ................................................................................................................................. 170
10.2.4 Personal Care ................................................................................................................................... 172
10.2.5 Tobacco ............................................................................................................................................ 174
10.2.6 Unpackaged Food ............................................................................................................................. 176
11 Category Group Analysis: Furniture and Floor Coverings .............................................178
11.1 Furniture and Floor Coverings Category Overview ........................................................................178
11.1.1 Furniture and Floor Coverings by Channel ......................................................................................... 178
11.1.2 Furniture and Floor Coverings by Category ........................................................................................ 181
11.2 Furniture and Floor Coverings Category Analysis .........................................................................184
11.2.1 Floor Coverings ................................................................................................................................. 184
11.2.2 Furniture ............................................................................................................................................ 186
12 Category Group Analysis: Home and Garden Products .................................................188
12.1 Home and Garden Products Category Overview ...........................................................................188
12.1.1 Home and Garden Products by Channel ............................................................................................ 188
12.1.2 Home and Garden Products by Category........................................................................................... 191
12.2 Home and Garden Products Category Analysis ............................................................................194
12.2.1 Gardening and Outdoor Living ........................................................................................................... 194
12.2.2 Home Improvement ........................................................................................................................... 196
12.2.3 Homewares ....................................................................................................................................... 198
13 Category Group Analysis: Music, Video and Entertainment Software ..........................200
13.1 Music, Video and Entertainment Software Category Overview ...................................................... 200
13.1.1 Music, Video and Entertainment Software by Channel ....................................................................... 200
13.1.2 Music, Video and Entertainment Software by Category ...................................................................... 203
13.2 Music, Video and Entertainment Software Category Analysis ....................................................... 206
13.2.1 Games Software ................................................................................................................................ 206
13.2.2 Music and Video ................................................................................................................................ 208
14 Category Group Analysis: Sports and Leisure Equipment ............................................210
14.1 Sports and Leisure Equipment Category Overview .......................................................................210
14.1.1 Sports and Leisure Equipment by Channel ........................................................................................ 210
14.1.2 Sports and Leisure Equipment by Category ....................................................................................... 213
14.2 Sports and Leisure Equipment Category Analysis .........................................................................216
14.2.1 Sports Equipment .............................................................................................................................. 216
14.2.2 Toys and Games ............................................................................................................................... 218
The Future of Retailing in China to 2016 Page 4
© Canadean. This product is licensed and is not to be photocopied Published: May 2012
TABLE OF CONTENTS
15 Appendix .............................................................................................................................220
15.1 About Canadean ........................................................................................................................... 220
15.2 Disclaimer .....................................................................................................................................220
The Future of Retailing in China to 2016 Page 5
© Canadean. This product is licensed and is not to be photocopied Published: May 2012
TABLE OF CONTENTS
LIST OF TABLES
Table 1: China Exchange Rate CNY–US$ (Annual Average), 2006–2011................................................................................................................ 14
Table 2: Canadean Retail Channel Definitions ........................................................................................................................................................... 15
Table 3: Canadean Retail Category Definitions .......................................................................................................................................................... 16
Table 4: Changes to Canadean Taxonomy ................................................................................................................................................................. 18
Table 5: China Overall Retail Sales (CNY bn), by Channel Group, 2006–2011 ........................................................................................................ 23
Table 6: China Overall Retail Sales Forecast (CNY bn), by Channel Group, 2011–2016 ........................................................................................ 23
Table 7: China Overall Retail Sales (USD mn), by Channel Group, 2006–2011 ....................................................................................................... 24
Table 8: China Overall Retail Sales Forecast (USD mn), by Channel Group, 2011–2016 ....................................................................................... 24
Table 9: China Overall Retail Segmentation (% value), by Channel Group, 2006–2016 .......................................................................................... 24
Table 10: China Overall Retail Sales (CNY bn), by Category Group, 2006–2011 .................................................................................................... 26
Table 11: China Overall Retail Sales Forecast (CNY bn), by Category Group, 2011–2016 ..................................................................................... 27
Table 12: China Overall Retail Sales (USD mn), by Category Group, 2006–2011 ................................................................................................... 27
Table 13: China Overall Retail Sales Forecast (USD mn), by Category Group, 2011–2016 .................................................................................... 28
Table 14: China Overall Retail Segmentation (% value), by Category Group, 2006–2016 ....................................................................................... 28
Table 15: China Value Retailers Sales (CNY bn), by Channel, 2006–2011 .............................................................................................................. 30
Table 16: China Value Retailers Sales Forecast (CNY bn), by Channel, 2011–2016 ............................................................................................... 30
Table 17: China Value Retailers Sales (USD mn), by Channel, 2006–2011 ............................................................................................................. 31
Table 18: China Value Retailers Sales Forecast (USD mn), by Channel, 2011–2016 .............................................................................................. 31
Table 19: China Value Retailers Segmentation (% value), by Channel, 2006–2016 ................................................................................................ 31
Table 20: China Value Retailers Sales (CNY bn), by Category Group, 2006–2011.................................................................................................. 33
Table 21: China Value Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 .................................................................................. 34
Table 22: China Value Retailers Sales (USD mn), by Category Group, 2006–2011................................................................................................. 34
Table 23: China Value Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ................................................................................. 35
Table 24: China Value Retailers Segmentation (% value), by Category Group, 2006–2016 .................................................................................... 35
Table 25: China Cash and Carries and Warehouse Clubs Sales (CNY bn), by Category Group, 2006–2011 ........................................................ 37
Table 26: China Cash and Carries and Warehouse Clubs Sales Forecast (CNY bn), by Category Group, 2011–2016 ......................................... 37
Table 27: China Cash and Carries and Warehouse Clubs Sales (USD mn), by Category Group, 2006–2011 ....................................................... 38
Table 28: China Cash and Carries and Warehouse Clubs Sales Forecast (USD mn), by Category Group, 2011–2016 ........................................ 38
Table 29: China Cash and Carries and Warehouse Clubs Segmentation (% value), by Category Group, 2006–2016 .......................................... 39
Table 30: China Value, Variety Store and General Merchandise Retailers (CNY bn), by Category Group, 2006–2011 ......................................... 41
Table 31: China Value, Variety Store and General Merchandise Retailers Forecast (CNY bn), by Category Group, 2011–2016 ......................... 41
Table 32: China Value, Variety Store and General Merchandise Retailers (USD mn), by Category Group, 2006–2011 ........................................ 42
Table 33: China Value, Variety Store and General Merchandise Retailers Forecast (USD mn), by Category Group, 2011–2016 ........................ 42
Table 34: China Value, Variety Store and General Merchandise Retailers Segmentation (% value), by Category Group, 2006 –2016 ................. 43
Table 35: China General Retailers Sales (CNY bn), by Channel, 2006–2011 .......................................................................................................... 45
Table 36: China General Retailers Sales Forecast (CNY bn), by Channel, 2011–2016 ........................................................................................... 46
Table 37: China General Retailers Sales (USD mn), by Channel, 2006–2011 ......................................................................................................... 46
Table 38: China General Retailers Sales Forecast (USD mn), by Channel, 2011–2016 .......................................................................................... 46
Table 39: China General Retailers Segmentation (% value), by Channel, 2006–2016 ............................................................................................. 47
Table 40: China General Retailers Sales (CNY bn), by Category Group, 2006–2011 .............................................................................................. 49
Table 41: China General Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 .............................................................................. 50
Table 42: China General Retailers Sales (USD mn), by Category Group, 2006–2011 ............................................................................................. 50
Table 43: China General Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ............................................................................. 51
Table 44: China General Retailers Segmentation (% value), by Category Group, 2006–2016 ................................................................................ 51
Table 45: China Convenience Stores (including independents) and Gas Stations Sales (CNY bn), by Category Group, 2006–2011................... 53
Table 46: China Convenience Stores (including independents) and Gas Stations Sales Forecast (CNY bn), by Category Group, 2011–2016 ... 53
Table 47: China Convenience Stores (including independents) and Gas Stations Sales (USD mn), by Category Group, 2006–2011.................. 54
Table 48: China Convenience Stores (including independents) and Gas Stations Sales Forecast (USD mn), by Category Group, 2011–2016 .. 54
Table 49: China Convenience Stores (including independents) and Gas Stations Segmentation (% value), by Category Group, 2006–2016 ..... 55
Table 50: China Department Stores Sales (CNY bn), by Category Group, 2006–2011............................................................................................ 57
Table 51: China Department Stores Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................................................ 57
Table 52: China Department Stores Sales (USD mn), by Category Group, 2006–2011........................................................................................... 58
Table 53: China Department Stores Sales Forecast (USD mn), by Category Group, 2011–2016 ........................................................................... 58
Table 54: China Department Stores Segmentation (% value), by Category Group, 2006–2016 .............................................................................. 59
Table 55: China Hypermarkets, Supermarkets and Hard-Discounters Sales (CNY bn), by Category Group, 2006–2011 ..................................... 61
Table 56: China Hypermarkets, Supermarkets and Hard-Discounters Sales Forecast (CNY bn), by Category Group, 2011–2016 ...................... 61
Table 57: China Hypermarkets, Supermarkets and Hard-Discounters Sales (USD mn), by Category Group, 2006–2011 .................................... 62
Table 58: China Hypermarkets, Supermarkets and Hard-Discounters Sales Forecast (USD mn), by Category Group, 2011–2016 ..................... 62
The Future of Retailing in China to 2016 Page 6
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TABLE OF CONTENTS
Table 59: China Hypermarkets, Supermarkets and Hard-Discounters Segmentation (% value), by Category Group, 2006–2016 ........................ 63
Table 60: China Vending Machines Sales (CNY bn), by Category Group, 2006–2011 ............................................................................................ 65
Table 61: China Vending Machines Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................................................. 65
Table 62: China Vending Machines Sales (USD mn), by Category Group, 2006–2011 ........................................................................................... 66
Table 63: China Vending Machines Sales Forecast (USD mn), by Category Group, 2011–2016 ............................................................................ 66
Table 64: China Vending Machines Segmentation (% value), by Category Group, 2006–2016 .............................................................................. 67
Table 65: China Other General and Non-Specialist Direct Retailers Sales (CNY bn), by Category Group, 2006–2011 ......................................... 69
Table 66: China Other General and Non-Specialist Direct Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 ......................... 69
Table 67: China Other General and Non-Specialist Direct Retailers Sales (USD mn), by Category Group, 2006–2011 ........................................ 70
Table 68: China Other General and Non-Specialist Direct Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ........................ 70
Table 69: China Other General and Non-Specialist Direct Retailers Segmentation (% value), by Category Group, 2006–2016 ........................... 71
Table 70: China Specialist Retailers Sales (CNY bn), by Channel, 2006–2011 ........................................................................................................ 73
Table 71: China Specialist Retailers Sales Forecast (CNY bn), by Channel, 2011–2016 ........................................................................................ 74
Table 72: China Specialist Retailers Sales (USD mn), by Channel, 2006–2011 ....................................................................................................... 74
Table 73: China Specialist Retailers Sales Forecast (USD mn), by Channel, 2011–2016 ....................................................................................... 75
Table 74: China Specialist Retailers Segmentation (% value), by Channel, 2006–2016 .......................................................................................... 75
Table 75: China Specialist Retailers Sales (CNY bn), by Category Group, 2006–2011 ........................................................................................... 77
Table 76: China Specialist Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................................................ 78
Table 77: China Specialist Retailers Sales (USD mn), by Category Group, 2006–2011 .......................................................................................... 78
Table 78: China Specialist Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ........................................................................... 79
Table 79: China Specialist Retailers Segmentation (% value), by Category Group, 2006–2016 ............................................................................. 79
Table 80: China Clothing, Footwear, Accessories and Luxury Goods Specialists Sales (CNY bn), by Category Group, 2006–2011.................... 81
Table 81: China Clothing, Footwear, Accessories and Luxury Goods Specialists Sales Forecast (CNY bn), by Category Group, 2011–2016 .... 81
Table 82: China Clothing, Footwear, Accessories and Luxury Goods Specialists Sales (USD mn), by Category Group, 2006–2011................... 82
Table 83: China Clothing, Footwear, Accessories and Luxury Goods Specialists Sales Forecast (USD mn), by Category Group, 2011–2016 ... 82
Table 84: China Clothing, Footwear, Accessories and Luxury Goods Specialists Segmentation (% value), by Category Group, 2006–2016 ...... 83
Table 85: China Drug Stores and Health and Beauty Stores Sales (CNY bn), by Category Group, 2006–2011..................................................... 85
Table 86: China Drug Stores and Health and Beauty Stores Sales Forecast (CNY bn), by Category Group, 2011–2016 ..................................... 85
Table 87: China Drug Stores and Health and Beauty Stores Sales (USD mn), by Category Group, 2006–2011.................................................... 86
Table 88: China Drug Stores and Health and Beauty Stores Sales Forecast (USD mn), by Category Group, 2011–2016 .................................... 86
Table 89: China Drug Stores and Health and Beauty Stores Segmentation (% value), by Category Group, 2006–2016 ....................................... 87
Table 90: China Duty Free Retailers Sales (CNY bn), by Category Group, 2006–2011 ........................................................................................... 89
Table 91: China Duty Free Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 ........................................................................... 89
Table 92: China Duty Free Retailers Sales (USD mn), by Category Group, 2006–2011 .......................................................................................... 90
Table 93: China Duty Free Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 .......................................................................... 90
Table 94: China Duty Free Retailers Segmentation (% value), by Category Group, 2006–2016 ............................................................................. 91
Table 95: China Electrical and Electronics Specialists Sales (CNY bn), by Category Group, 2006–2011............................................................... 93
Table 96: China Electrical and Electronics Specialists Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................... 93
Table 97: China Electrical and Electronics Specialists Sales (USD mn), by Category Group, 2006–2011.............................................................. 94
Table 98: China Electrical and Electronics Specialists Sales Forecast (USD mn), by Category Group, 2011–2016 .............................................. 94
Table 99: China Electrical and Electronics Specialists Segmentation (% value), by Category Group, 2006–2016 ................................................. 95
Table 100: China Food and Drinks Specialists Sales (CNY bn), by Category Group, 2006–2011 ........................................................................... 97
Table 101: China Food and Drinks Specialists Sales Forecast (CNY bn), by Category Group, 2011–2016 ........................................................... 97
Table 102: China Food and Drinks Specialists Sales (USD mn), by Category Group, 2006–2011 .......................................................................... 98
Table 103: China Food and Drinks Specialists Sales Forecast (USD mn), by Category Group, 2011–2016 .......................................................... 98
Table 104: China Food and Drinks Specialists Segmentation (% value), by Category Group, 2006–2016 ............................................................. 99
Table 105: China Home Furniture and Homeware Retailers Sales (CNY bn), by Category Group, 2006–2011 ................................................... 101
Table 106: China Home Furniture and Homeware Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 .................................... 101
Table 107: China Home Furniture and Homeware Retailers Sales (USD mn), by Category Group, 2006–2011 .................................................. 102
Table 108: China Home Furniture and Homeware Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ................................... 102
Table 109: China Home Furniture and Homeware Retailers Segmentation (% value), by Category Group, 2006–2016 ..................................... 103
Table 110: China Home Improvement and Gardening Supplies Retailers Sales (CNY bn), by Category Group, 2006–2011 .............................. 105
Table 111: China Home Improvement and Gardening Supplies Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 .............. 105
Table 112: China Home Improvement and Gardening Supplies Retailers Sales (USD mn), by Category Group, 2006–2011 ............................. 106
Table 113: China Home Improvement and Gardening Supplies Retailers Sales Forecast (USD mn), by Category Group, 2011 –2016 ............. 106
Table 114: China Home Improvement and Gardening Supplies Retailers Segmentation (% value), by Category Group, 2006 –2016 ................ 107
Table 115: China Music, Video, Book, Stationery and Entertainment Software Specialists Sales (CNY bn), by Category Group, 200 6–2011 .. 109
Table 116: China Music, Video, Book, Stationery and Entertainment Software Specialists Sales Forecast (CNY bn), by Category Group, 2011–
2016 ............................................................................................................................................................................................................................ 109
Table 117: China Music, Video, Book, Stationery and Entertainment Software Specialists Sales (USD mn), by Category Group, 200 6–2011 . 110
The Future of Retailing in China to 2016 Page 7
© Canadean. This product is licensed and is not to be photocopied Published: May 2012
TABLE OF CONTENTS
Table 118: China Music, Video, Book, Stationery and Entertainment Software Specialists Sales Forecast (USD mn), by Category Group, 2011–
2016 ............................................................................................................................................................................................................................ 110
Table 119: China Music, Video, Book, Stationery and Entertainment Software Specialists Segmentation (% value), by Category Group, 2006–
2016 ............................................................................................................................................................................................................................ 111
Table 120: China Other Specialist Retailers Sales (CNY bn), by Category Group, 2006–2011 ............................................................................. 113
Table 121: China Other Specialist Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................................. 113
Table 122: China Other Specialist Retailers Sales (USD mn), by Category Group, 2006–2011 ............................................................................ 114
Table 123: China Other Specialist Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ............................................................ 114
Table 124: China Other Specialist Retailers Segmentation (% value), by Category Group, 2006–2016 ............................................................... 115
Table 125: China Online Retailers Sales (CNY bn), by Category Group, 2006–2011 ............................................................................................ 117
Table 126: China Online Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................................................. 118
Table 127: China Online Retailers Sales (USD mn), by Category Group, 2006–2011 ........................................................................................... 118
Table 128: China Online Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ............................................................................ 119
Table 129: China Online Retailers Segmentation (% value), by Category Group, 2006–