The Future of Retailing in China to 2016

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					                                        Retail
                            Industry Forecast Report




The Future of Retailing in China to
2016
Reference code: RT00100MR

Published: May 2012




                                www.canadean.com
TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ......................................................................................................................... 14
    1.1 What is this Report About? ..............................................................................................................14
    1.2 Definitions .......................................................................................................................................14
       1.2.1      This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016........................... 14
       1.2.2      Changes to terms used in the Canadean taxonomy ............................................................................. 18
    1.3 Summary Methodology ...................................................................................................................19
       1.3.1      Overview ............................................................................................................................................. 19
       1.3.2      The triangulated market sizing method................................................................................................. 19
       1.3.3      Industry surveys in the creation of retail market data ............................................................................ 21
       1.3.4      Quality control and standardized processes ......................................................................................... 21
2      China Retail Sales Overview .............................................................................................. 22
    2.1 Retail Channels Overview ...............................................................................................................22
    2.2 Retail Categories Overview .............................................................................................................25
3      Channel Group Analysis: Value Retailers ......................................................................... 29
    3.1 Value Retailers Overview ................................................................................................................29
       3.1.1      Value Retailers by Channel.................................................................................................................. 29
       3.1.2      Value Retailers by Category ................................................................................................................ 32
    3.2 Value Retailers Channel Analysis ...................................................................................................36
       3.2.1      Cash and Carries and Warehouse Club Stores .................................................................................... 36
       3.2.2      Value, Variety Store and General Merchandise .................................................................................... 40
4      Channel Group Analysis: General Retailers ..................................................................... 44
    4.1 General Retailers Overview.............................................................................................................44
       4.1.1      General Retailers by Channel .............................................................................................................. 44
       4.1.2      General Retailers by Category ............................................................................................................. 48
    4.2 General Retailers Channel Analysis ................................................................................................52
       4.2.1      Convenience Stores (including independents) and Gas Stations .......................................................... 52
       4.2.2      Department Stores .............................................................................................................................. 56
       4.2.3      Hypermarkets, Supermarkets and Hard-Discounters ............................................................................ 60
       4.2.4      Vending Machines ............................................................................................................................... 64
       4.2.5      Other General and Direct Retailers ...................................................................................................... 68
5      Channel Group Analysis: Specialist Retailers .................................................................. 72
    5.1 Specialist Retailers Overview ..........................................................................................................72
       5.1.1      Specialist Retailers by Channel............................................................................................................ 72
       5.1.2      Specialist Retailers by Category .......................................................................................................... 76
    5.2 Specialist Retailers Channel Analysis .............................................................................................80
       5.2.1      Clothing, Footwear, Accessories and Luxury Goods Specialists ........................................................... 80


The Future of Retailing in China to 2016                                                                                                                           Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                  Published: May 2012
 TABLE OF CONTENTS

       5.2.2     Drug Stores and Health and Beauty Stores .......................................................................................... 84
       5.2.3     Duty Free Retailers .............................................................................................................................. 88
       5.2.4     Electrical and Electronics Specialists ................................................................................................... 92
       5.2.5     Food and Drinks Specialists................................................................................................................. 96
       5.2.6     Home Furniture and Homeware Retailers .......................................................................................... 100
       5.2.7     Home Improvement and Gardening Supplies Retailers ...................................................................... 104
       5.2.8     Music, Video, Book, Stationery and Entertainment Software Specialists ............................................. 108
       5.2.9     Other Specialist Retailers .................................................................................................................. 112
6      Channel Group Analysis: Online Retailers ......................................................................116
    6.1 Online Retailers Overview .............................................................................................................116
       6.1.1     Online Retailers by Category ............................................................................................................. 116
7      Category Group Analysis: Apparel, Accessories and Luxury Goods ...........................120
    7.1 Apparel, Accessories, Luggage and Leather Goods Category Overview .......................................120
       7.1.1     Apparel, Accessories and Luxury Goods by Channel ......................................................................... 120
       7.1.2     Apparel, Accessories and Luxury Goods by Category ........................................................................ 124
    7.2 Apparel, Accessories, Luggage and Leather Goods Category Analysis ........................................127
       7.2.1     Clothing and Footwear ....................................................................................................................... 127
       7.2.2     Jewelry. Watches and Accessories .................................................................................................... 129
       7.2.3     Luggage and Leather Goods ............................................................................................................. 131
8      Category Group Analysis: Books, News and Stationery ................................................133
    8.1 Books, News and Stationery Category Overview ..........................................................................133
       8.1.1     Books, News and Stationery by Channel ........................................................................................... 133
       8.1.2     Books, News and Stationery by Category .......................................................................................... 136
    8.2 Books, News and Stationery Category Analysis ............................................................................139
       8.2.1     Printed Media .................................................................................................................................... 139
       8.2.2     Stationery and Cards ......................................................................................................................... 141
9      Category Group Analysis: Electrical and Electronics .....................................................143
    9.1 Electrical and Electronics Category Overview ...............................................................................143
       9.1.1     Electrical and Electronics by Channel ................................................................................................ 143
       9.1.2     Electrical and Electronics by Category ............................................................................................... 146
    9.2 Electrical and Electronics Category Analysis .................................................................................149
       9.2.1     Communications Equipment .............................................................................................................. 149
       9.2.2     Computer Hardware and Software ..................................................................................................... 151
       9.2.3     Consumer Electronics........................................................................................................................ 153
       9.2.4     Household Appliances ....................................................................................................................... 155
       9.2.5     Photographic Equipment.................................................................................................................... 157
10 Category Group Analysis: Food and Grocery .................................................................159
    10.1 Food and Grocery Category Overview .......................................................................................... 159


The Future of Retailing in China to 2016                                                                                                                       Page 3

© Canadean. This product is licensed and is not to be photocopied                                                                              Published: May 2012
 TABLE OF CONTENTS

     10.1.1 Food and Grocery by Channel ........................................................................................................... 159
     10.1.2 Food and Grocery by Category .......................................................................................................... 162
 10.2 Food and Grocery Category Analysis ............................................................................................ 166
     10.2.1 Drinks ................................................................................................................................................ 166
     10.2.2 Household Products .......................................................................................................................... 168
     10.2.3 Packaged Food ................................................................................................................................. 170
     10.2.4 Personal Care ................................................................................................................................... 172
     10.2.5 Tobacco ............................................................................................................................................ 174
     10.2.6 Unpackaged Food ............................................................................................................................. 176
11 Category Group Analysis: Furniture and Floor Coverings .............................................178
 11.1 Furniture and Floor Coverings Category Overview ........................................................................178
     11.1.1 Furniture and Floor Coverings by Channel ......................................................................................... 178
     11.1.2 Furniture and Floor Coverings by Category ........................................................................................ 181
 11.2 Furniture and Floor Coverings Category Analysis .........................................................................184
     11.2.1 Floor Coverings ................................................................................................................................. 184
     11.2.2 Furniture ............................................................................................................................................ 186
12 Category Group Analysis: Home and Garden Products .................................................188
 12.1 Home and Garden Products Category Overview ...........................................................................188
     12.1.1 Home and Garden Products by Channel ............................................................................................ 188
     12.1.2 Home and Garden Products by Category........................................................................................... 191
 12.2 Home and Garden Products Category Analysis ............................................................................194
     12.2.1 Gardening and Outdoor Living ........................................................................................................... 194
     12.2.2 Home Improvement ........................................................................................................................... 196
     12.2.3 Homewares ....................................................................................................................................... 198
13 Category Group Analysis: Music, Video and Entertainment Software ..........................200
 13.1 Music, Video and Entertainment Software Category Overview ...................................................... 200
     13.1.1 Music, Video and Entertainment Software by Channel ....................................................................... 200
     13.1.2 Music, Video and Entertainment Software by Category ...................................................................... 203
 13.2 Music, Video and Entertainment Software Category Analysis ....................................................... 206
     13.2.1 Games Software ................................................................................................................................ 206
     13.2.2 Music and Video ................................................................................................................................ 208
14 Category Group Analysis: Sports and Leisure Equipment ............................................210
 14.1 Sports and Leisure Equipment Category Overview .......................................................................210
     14.1.1 Sports and Leisure Equipment by Channel ........................................................................................ 210
     14.1.2 Sports and Leisure Equipment by Category ....................................................................................... 213
 14.2 Sports and Leisure Equipment Category Analysis .........................................................................216
     14.2.1 Sports Equipment .............................................................................................................................. 216
     14.2.2 Toys and Games ............................................................................................................................... 218



The Future of Retailing in China to 2016                                                                                                                       Page 4

© Canadean. This product is licensed and is not to be photocopied                                                                              Published: May 2012
 TABLE OF CONTENTS


15 Appendix .............................................................................................................................220
  15.1 About Canadean ........................................................................................................................... 220
  15.2 Disclaimer .....................................................................................................................................220




The Future of Retailing in China to 2016                                                                                                           Page 5

© Canadean. This product is licensed and is not to be photocopied                                                                   Published: May 2012
  TABLE OF CONTENTS


LIST OF TABLES
Table 1: China Exchange Rate CNY–US$ (Annual Average), 2006–2011................................................................................................................ 14
Table 2: Canadean Retail Channel Definitions ........................................................................................................................................................... 15
Table 3: Canadean Retail Category Definitions .......................................................................................................................................................... 16
Table 4: Changes to Canadean Taxonomy ................................................................................................................................................................. 18
Table 5: China Overall Retail Sales (CNY bn), by Channel Group, 2006–2011 ........................................................................................................ 23
Table 6: China Overall Retail Sales Forecast (CNY bn), by Channel Group, 2011–2016 ........................................................................................ 23
Table 7: China Overall Retail Sales (USD mn), by Channel Group, 2006–2011 ....................................................................................................... 24
Table 8: China Overall Retail Sales Forecast (USD mn), by Channel Group, 2011–2016 ....................................................................................... 24
Table 9: China Overall Retail Segmentation (% value), by Channel Group, 2006–2016 .......................................................................................... 24
Table 10: China Overall Retail Sales (CNY bn), by Category Group, 2006–2011 .................................................................................................... 26
Table 11: China Overall Retail Sales Forecast (CNY bn), by Category Group, 2011–2016 ..................................................................................... 27
Table 12: China Overall Retail Sales (USD mn), by Category Group, 2006–2011 ................................................................................................... 27
Table 13: China Overall Retail Sales Forecast (USD mn), by Category Group, 2011–2016 .................................................................................... 28
Table 14: China Overall Retail Segmentation (% value), by Category Group, 2006–2016 ....................................................................................... 28
Table 15: China Value Retailers Sales (CNY bn), by Channel, 2006–2011 .............................................................................................................. 30
Table 16: China Value Retailers Sales Forecast (CNY bn), by Channel, 2011–2016 ............................................................................................... 30
Table 17: China Value Retailers Sales (USD mn), by Channel, 2006–2011 ............................................................................................................. 31
Table 18: China Value Retailers Sales Forecast (USD mn), by Channel, 2011–2016 .............................................................................................. 31
Table 19: China Value Retailers Segmentation (% value), by Channel, 2006–2016 ................................................................................................ 31
Table 20: China Value Retailers Sales (CNY bn), by Category Group, 2006–2011.................................................................................................. 33
Table 21: China Value Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 .................................................................................. 34
Table 22: China Value Retailers Sales (USD mn), by Category Group, 2006–2011................................................................................................. 34
Table 23: China Value Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ................................................................................. 35
Table 24: China Value Retailers Segmentation (% value), by Category Group, 2006–2016 .................................................................................... 35
Table 25: China Cash and Carries and Warehouse Clubs Sales (CNY bn), by Category Group, 2006–2011 ........................................................ 37
Table 26: China Cash and Carries and Warehouse Clubs Sales Forecast (CNY bn), by Category Group, 2011–2016 ......................................... 37
Table 27: China Cash and Carries and Warehouse Clubs Sales (USD mn), by Category Group, 2006–2011 ....................................................... 38
Table 28: China Cash and Carries and Warehouse Clubs Sales Forecast (USD mn), by Category Group, 2011–2016 ........................................ 38
Table 29: China Cash and Carries and Warehouse Clubs Segmentation (% value), by Category Group, 2006–2016 .......................................... 39
Table 30: China Value, Variety Store and General Merchandise Retailers (CNY bn), by Category Group, 2006–2011 ......................................... 41
Table 31: China Value, Variety Store and General Merchandise Retailers Forecast (CNY bn), by Category Group, 2011–2016 ......................... 41
Table 32: China Value, Variety Store and General Merchandise Retailers (USD mn), by Category Group, 2006–2011 ........................................ 42
Table 33: China Value, Variety Store and General Merchandise Retailers Forecast (USD mn), by Category Group, 2011–2016 ........................ 42
Table 34: China Value, Variety Store and General Merchandise Retailers Segmentation (% value), by Category Group, 2006 –2016 ................. 43
Table 35: China General Retailers Sales (CNY bn), by Channel, 2006–2011 .......................................................................................................... 45
Table 36: China General Retailers Sales Forecast (CNY bn), by Channel, 2011–2016 ........................................................................................... 46
Table 37: China General Retailers Sales (USD mn), by Channel, 2006–2011 ......................................................................................................... 46
Table 38: China General Retailers Sales Forecast (USD mn), by Channel, 2011–2016 .......................................................................................... 46
Table 39: China General Retailers Segmentation (% value), by Channel, 2006–2016 ............................................................................................. 47
Table 40: China General Retailers Sales (CNY bn), by Category Group, 2006–2011 .............................................................................................. 49
Table 41: China General Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 .............................................................................. 50
Table 42: China General Retailers Sales (USD mn), by Category Group, 2006–2011 ............................................................................................. 50
Table 43: China General Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ............................................................................. 51
Table 44: China General Retailers Segmentation (% value), by Category Group, 2006–2016 ................................................................................ 51
Table 45: China Convenience Stores (including independents) and Gas Stations Sales (CNY bn), by Category Group, 2006–2011................... 53
Table 46: China Convenience Stores (including independents) and Gas Stations Sales Forecast (CNY bn), by Category Group, 2011–2016 ... 53
Table 47: China Convenience Stores (including independents) and Gas Stations Sales (USD mn), by Category Group, 2006–2011.................. 54
Table 48: China Convenience Stores (including independents) and Gas Stations Sales Forecast (USD mn), by Category Group, 2011–2016 .. 54
Table 49: China Convenience Stores (including independents) and Gas Stations Segmentation (% value), by Category Group, 2006–2016 ..... 55
Table 50: China Department Stores Sales (CNY bn), by Category Group, 2006–2011............................................................................................ 57
Table 51: China Department Stores Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................................................ 57
Table 52: China Department Stores Sales (USD mn), by Category Group, 2006–2011........................................................................................... 58
Table 53: China Department Stores Sales Forecast (USD mn), by Category Group, 2011–2016 ........................................................................... 58
Table 54: China Department Stores Segmentation (% value), by Category Group, 2006–2016 .............................................................................. 59
Table 55: China Hypermarkets, Supermarkets and Hard-Discounters Sales (CNY bn), by Category Group, 2006–2011 ..................................... 61
Table 56: China Hypermarkets, Supermarkets and Hard-Discounters Sales Forecast (CNY bn), by Category Group, 2011–2016 ...................... 61
Table 57: China Hypermarkets, Supermarkets and Hard-Discounters Sales (USD mn), by Category Group, 2006–2011 .................................... 62
Table 58: China Hypermarkets, Supermarkets and Hard-Discounters Sales Forecast (USD mn), by Category Group, 2011–2016 ..................... 62



 The Future of Retailing in China to 2016                                                                                                                                                            Page 6

 © Canadean. This product is licensed and is not to be photocopied                                                                                                               Published: May 2012
  TABLE OF CONTENTS

Table 59: China Hypermarkets, Supermarkets and Hard-Discounters Segmentation (% value), by Category Group, 2006–2016 ........................ 63
Table 60: China Vending Machines Sales (CNY bn), by Category Group, 2006–2011 ............................................................................................ 65
Table 61: China Vending Machines Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................................................. 65
Table 62: China Vending Machines Sales (USD mn), by Category Group, 2006–2011 ........................................................................................... 66
Table 63: China Vending Machines Sales Forecast (USD mn), by Category Group, 2011–2016 ............................................................................ 66
Table 64: China Vending Machines Segmentation (% value), by Category Group, 2006–2016 .............................................................................. 67
Table 65: China Other General and Non-Specialist Direct Retailers Sales (CNY bn), by Category Group, 2006–2011 ......................................... 69
Table 66: China Other General and Non-Specialist Direct Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 ......................... 69
Table 67: China Other General and Non-Specialist Direct Retailers Sales (USD mn), by Category Group, 2006–2011 ........................................ 70
Table 68: China Other General and Non-Specialist Direct Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ........................ 70
Table 69: China Other General and Non-Specialist Direct Retailers Segmentation (% value), by Category Group, 2006–2016 ........................... 71
Table 70: China Specialist Retailers Sales (CNY bn), by Channel, 2006–2011 ........................................................................................................ 73
Table 71: China Specialist Retailers Sales Forecast (CNY bn), by Channel, 2011–2016 ........................................................................................ 74
Table 72: China Specialist Retailers Sales (USD mn), by Channel, 2006–2011 ....................................................................................................... 74
Table 73: China Specialist Retailers Sales Forecast (USD mn), by Channel, 2011–2016 ....................................................................................... 75
Table 74: China Specialist Retailers Segmentation (% value), by Channel, 2006–2016 .......................................................................................... 75
Table 75: China Specialist Retailers Sales (CNY bn), by Category Group, 2006–2011 ........................................................................................... 77
Table 76: China Specialist Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................................................ 78
Table 77: China Specialist Retailers Sales (USD mn), by Category Group, 2006–2011 .......................................................................................... 78
Table 78: China Specialist Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ........................................................................... 79
Table 79: China Specialist Retailers Segmentation (% value), by Category Group, 2006–2016 ............................................................................. 79
Table 80: China Clothing, Footwear, Accessories and Luxury Goods Specialists Sales (CNY bn), by Category Group, 2006–2011.................... 81
Table 81: China Clothing, Footwear, Accessories and Luxury Goods Specialists Sales Forecast (CNY bn), by Category Group, 2011–2016 .... 81
Table 82: China Clothing, Footwear, Accessories and Luxury Goods Specialists Sales (USD mn), by Category Group, 2006–2011................... 82
Table 83: China Clothing, Footwear, Accessories and Luxury Goods Specialists Sales Forecast (USD mn), by Category Group, 2011–2016 ... 82
Table 84: China Clothing, Footwear, Accessories and Luxury Goods Specialists Segmentation (% value), by Category Group, 2006–2016 ...... 83
Table 85: China Drug Stores and Health and Beauty Stores Sales (CNY bn), by Category Group, 2006–2011..................................................... 85
Table 86: China Drug Stores and Health and Beauty Stores Sales Forecast (CNY bn), by Category Group, 2011–2016 ..................................... 85
Table 87: China Drug Stores and Health and Beauty Stores Sales (USD mn), by Category Group, 2006–2011.................................................... 86
Table 88: China Drug Stores and Health and Beauty Stores Sales Forecast (USD mn), by Category Group, 2011–2016 .................................... 86
Table 89: China Drug Stores and Health and Beauty Stores Segmentation (% value), by Category Group, 2006–2016 ....................................... 87
Table 90: China Duty Free Retailers Sales (CNY bn), by Category Group, 2006–2011 ........................................................................................... 89
Table 91: China Duty Free Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 ........................................................................... 89
Table 92: China Duty Free Retailers Sales (USD mn), by Category Group, 2006–2011 .......................................................................................... 90
Table 93: China Duty Free Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 .......................................................................... 90
Table 94: China Duty Free Retailers Segmentation (% value), by Category Group, 2006–2016 ............................................................................. 91
Table 95: China Electrical and Electronics Specialists Sales (CNY bn), by Category Group, 2006–2011............................................................... 93
Table 96: China Electrical and Electronics Specialists Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................... 93
Table 97: China Electrical and Electronics Specialists Sales (USD mn), by Category Group, 2006–2011.............................................................. 94
Table 98: China Electrical and Electronics Specialists Sales Forecast (USD mn), by Category Group, 2011–2016 .............................................. 94
Table 99: China Electrical and Electronics Specialists Segmentation (% value), by Category Group, 2006–2016 ................................................. 95
Table 100: China Food and Drinks Specialists Sales (CNY bn), by Category Group, 2006–2011 ........................................................................... 97
Table 101: China Food and Drinks Specialists Sales Forecast (CNY bn), by Category Group, 2011–2016 ........................................................... 97
Table 102: China Food and Drinks Specialists Sales (USD mn), by Category Group, 2006–2011 .......................................................................... 98
Table 103: China Food and Drinks Specialists Sales Forecast (USD mn), by Category Group, 2011–2016 .......................................................... 98
Table 104: China Food and Drinks Specialists Segmentation (% value), by Category Group, 2006–2016 ............................................................. 99
Table 105: China Home Furniture and Homeware Retailers Sales (CNY bn), by Category Group, 2006–2011 ................................................... 101
Table 106: China Home Furniture and Homeware Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 .................................... 101
Table 107: China Home Furniture and Homeware Retailers Sales (USD mn), by Category Group, 2006–2011 .................................................. 102
Table 108: China Home Furniture and Homeware Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ................................... 102
Table 109: China Home Furniture and Homeware Retailers Segmentation (% value), by Category Group, 2006–2016 ..................................... 103
Table 110: China Home Improvement and Gardening Supplies Retailers Sales (CNY bn), by Category Group, 2006–2011 .............................. 105
Table 111: China Home Improvement and Gardening Supplies Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 .............. 105
Table 112: China Home Improvement and Gardening Supplies Retailers Sales (USD mn), by Category Group, 2006–2011 ............................. 106
Table 113: China Home Improvement and Gardening Supplies Retailers Sales Forecast (USD mn), by Category Group, 2011 –2016 ............. 106
Table 114: China Home Improvement and Gardening Supplies Retailers Segmentation (% value), by Category Group, 2006 –2016 ................ 107
Table 115: China Music, Video, Book, Stationery and Entertainment Software Specialists Sales (CNY bn), by Category Group, 200 6–2011 .. 109
Table 116: China Music, Video, Book, Stationery and Entertainment Software Specialists Sales Forecast (CNY bn), by Category Group, 2011–
2016 ............................................................................................................................................................................................................................ 109
Table 117: China Music, Video, Book, Stationery and Entertainment Software Specialists Sales (USD mn), by Category Group, 200 6–2011 . 110




 The Future of Retailing in China to 2016                                                                                                                                                                                     Page 7

 © Canadean. This product is licensed and is not to be photocopied                                                                                                                                      Published: May 2012
  TABLE OF CONTENTS

Table 118: China Music, Video, Book, Stationery and Entertainment Software Specialists Sales Forecast (USD mn), by Category Group, 2011–
2016 ............................................................................................................................................................................................................................ 110
Table 119: China Music, Video, Book, Stationery and Entertainment Software Specialists Segmentation (% value), by Category Group, 2006–
2016 ............................................................................................................................................................................................................................ 111
Table 120: China Other Specialist Retailers Sales (CNY bn), by Category Group, 2006–2011 ............................................................................. 113
Table 121: China Other Specialist Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................................. 113
Table 122: China Other Specialist Retailers Sales (USD mn), by Category Group, 2006–2011 ............................................................................ 114
Table 123: China Other Specialist Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ............................................................ 114
Table 124: China Other Specialist Retailers Segmentation (% value), by Category Group, 2006–2016 ............................................................... 115
Table 125: China Online Retailers Sales (CNY bn), by Category Group, 2006–2011 ............................................................................................ 117
Table 126: China Online Retailers Sales Forecast (CNY bn), by Category Group, 2011–2016 ............................................................................. 118
Table 127: China Online Retailers Sales (USD mn), by Category Group, 2006–2011 ........................................................................................... 118
Table 128: China Online Retailers Sales Forecast (USD mn), by Category Group, 2011–2016 ............................................................................ 119
Table 129: China Online Retailers Segmentation (% value), by Category Group, 2006–
				
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Description: Product Synopsis Future forecasts and historic market data can improve market and strategic planning- Understand which channels and products will be the major winners and losers in the coming years. Know the share of sales between different products in your key channels and how this will develop- Assess the impact of economic recession and recovery on market growth Introduction and Landscape Why was the report written? "The Future of Retailing in China to 2016" is based upon an extensive, cross-country, industry research program which brings together Canadean’s research, modelling and analysis expertise in order to develop uniquely detailed market data. It provides detailed quantitative analysis of past and future trends, crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are showing growth for which products in the coming years. It aims to capture the shift to new channels depending on the country, the effects of recession, shifting consumer behaviour; thereby providing timely, highly comparable analysis of the retail markets. Data sets are provided for 2006 through to 2016, with actuals being provided for 2011. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies. What are the key drivers behind recent market changes? Consumers have been reacting to the effects of the global recession includingthe following recovery period on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including
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Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.