Gardening and Outdoor Living Retailing in New Zealand: Market Snapshot to 2016 by Canadean

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									                                  Retail




Gardening and Outdoor Living
Retailing in New Zealand: Market
Snapshot to 2016

Market Snapshot


Reference code: RT4404MS

Published: June 2012




                           www.canadean.com
TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 5
    1.1 What is this Report About? ............................................................................................................... 5
    1.2 Definitions ........................................................................................................................................ 5
2      Gardening and Outdoor Living in New Zealand: Market Overview ................................... 7
3      Gardening and Outdoor Living in New Zealand: Historic Sales Data ............................... 8
    3.1 Gardening and Outdoor Living, Sales Data, 2006-11 ....................................................................... 8
    3.2 Home & Garden Products - Historic Category Analysis, 2011 .......................................................... 9
4      Gardening and Outdoor Living in New Zealand: Forecast Sales Data ........................... 10
    4.1 Gardening and Outdoor Living, Sales Data, 2011-16 ......................................................................10
    4.2 Home & Garden Products - Forecast Category Analysis, 2016 .......................................................11
5      Appendix .............................................................................................................................. 12
    5.1 About Canadean .............................................................................................................................12
    5.2 Disclaimer .......................................................................................................................................12




Gardening and Outdoor Living Retailing in New Zealand: Market Snapshot to 2016                                                                         Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                       Published: Jun 2012
  TABLE OF CONTENTS


LIST OF TABLES
Table 1: Canadean Retail Category Definitions .................................................................................................................................................... 6
Table 2: Gardening and Outdoor Living in New Zealand, Sales Value (US$ bn), 2006-11 .................................................................................... 8
Table 3: Home & Garden Products in New Zealand, Category Analysis by Sales (US$ bn), 2011 ........................................................................ 9
Table 4: Gardening and Outdoor Living in New Zealand, Sales Value (US$ bn), 2011-16 .................................................................................. 10
Table 5: Home & Garden Products in New Zealand, Category Analysis by Sales (US$ bn), 2016 ...................................................................... 11




 Gardening and Outdoor Living Retailing in New Zealand: Market Snapshot to 2016                                                                                                               Page 3

 © Canadean. This product is licensed and is not to be photocopied                                                                                                          Published: Jun 2012
 TABLE OF CONTENTS


LIST OF FIGURES
Figure 1: Gardening and Outdoor Living in New Zealand, Sales Value (US$ bn), 2006-11 ................................................................................... 8
Figure 2: Home & Garden Products in New Zealand, Category Analysis by Share (%), 2011 ............................................................................... 9
Figure 3: Gardening and Outdoor Living in New Zealand, Sales Value (US$ bn), 2011-16 ................................................................................. 10
Figure 4: Home & Garden Products in New Zealand, Category Analysis by Share (%), 2016 ............................................................................. 11




 Gardening and Outdoor Living Retailing in New Zealand: Market Snapshot to 2016                                                                                      Page 4

 © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: Jun 2012
  INTRODUCTION


 1 Introduction
1.1      What is this Report About?

         This report is the result of Canadean’s extensive market research covering the Gardening and Outdoor
         Living in New Zealand. It provides detailed historic and forecast sales data of the category along with market
         segmentation of Home & Garden Products.

1.2      Definitions

         All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and
         for the latest year of actual data (2011 in this report) are made using an annual average exchange rate. As
         we do not forecast exchange rates, the forecast data (from 2012 to 2016) is converted using a fixed 2011
         exchange rate. As a result, annual growth rates for historic data will differ between local currencies and US
         dollar conversions, whereas they will be the same for forecasts.

         The key channels featured in the report are defined below:


         Table 1: Canadean Retail Category Definitions
          Category Group         Category                    Definition
          Apparel,               Clothing and footwear       Includes all footwear categories, baby clothing, toddler clothing, and active wear,
          accessories and                                    casual wear, essentials, formalwear, formalwear-occasion, and outerwear for men,
          luxury goods                                       women, boys and girls.
                                 Jewelry, watches and        Includes gold jewelry, silver jewelry and other precious jewelry like diamonds,
                                 accessories                 platinum, precious stones (sapphires, emeralds and rubies), pearls (natural and
                                                             cultured) and semi-precious stones (e.g. quartz, opal, topaz, amethyst, coral etc.),
                                                             fashion jewelry (non-precious jewelry), hair accessories, belts, hats, gloves, scarves,
                                                             sunglasses and ties, plus watches.
                                 Luggage and leather         Includes suitcases, travel bags, briefcases, handbags, wallets and purses.
                                 goods

          Home & Garden          Printed media               Includes paperback, hardbound books, and books sold from internet sites like
          Products                                           Amazon, but not e-books. Books sold to libraries are excluded. Retail sales of
                                                             newspapers, periodicals, and magazines are included, but subscription copies are not.
                                 Stationery and cards        Includes personal stationery products like notebooks, erasers, pencils, rulers,
                                                             sharpeners, writing boards, exam boards, graph books, pencil boxes, geometry boxes,
                                                             notebook covers, glue sticks, maps, paper clips and binders, pencil grippers,
                                                             calculators, etc. that are sold through retail channels excluding office supplies. Cards
                                                             include seasonal and every day cards.
          Electrical and         Communications              Includes retail sales only of answer machines, fax machines, fixed-line telephones,
          electronics            equipment                   mobile phone accessories and mobile phones.
                                 Computer hardware           Includes retail sales only of desktops and laptop computers, software, memory sticks,
                                 and software                CD packs, hard disks and other data storage devices, computer peripherals, PDAs,
                                                             organizers, calculators, and satellite navigation systems.

                                 Consumer electronics        Includes CD players, DVD players/recorders, hi-fi systems, home theatres, in-car
                                                             entertainment systems, portable digital audios, radios, televisions and video recorders,
                                                             home use and portable games consoles.
                                 Household appliances        Includes major domestic appliances (air conditioners, dishwashers, dryers, freezers,
                                                             hobs and extractors, microwave ovens, refrigerators, stoves, vacuum cleaners and
                                                             washing machines) plus minor domestic appliances (blenders, coffee machines, deep
                                                             fryers, food processors, grills, hair products, hair trimmers, curling tongs, razors, hand-
                                                             held mixers, irons, juicers, kettles, stand mixers, toasters, sun lamps and fans).




  Gardening and Outdoor Living Retailing in New Zealand: Market Snapshot to 2016                                                                   Page 5

  © Canadean. This product is licensed and is not to be photocopied                                                                  Published: Jun 2012
INTRODUCTION


       Table 1: Canadean Retail Category Definitions
        Category Group         Category                    Definition
                               Photographic                Includes camcorders, cameras, projectors, camera and camcorder accessories,
                               equipment                   binoculars and telescopes.

        Food and grocery       Drinks                      Includes retail (not on-trade) sales of soft drinks, hot drinks and alcoholic drinks.
                               Household products          Includes retail sales only of air fresheners, bleach, dishwashing products, furniture
                                                           cleaning products, general-purpose cleaners, insecticides, paper products, scouring
                                                           products, ile washing products, and toilet c
								
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