Retail
Homewares Retailing in Mexico:
Market Snapshot to 2016
Market Snapshot
Reference code: RT4364MS
Published: June 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................... 5
1.2 Definitions ........................................................................................................................................ 5
2 Homewares in Mexico: Market Overview ............................................................................ 7
3 Homewares in Mexico: Historic Sales Data ........................................................................ 8
3.1 Homewares, Sales Data, 2006-11 .................................................................................................... 8
3.2 Home & Garden Products - Historic Category Analysis, 2011 .......................................................... 9
4 Homewares in Mexico: Forecast Sales Data ..................................................................... 10
4.1 Homewares, Sales Data, 2011-16 ...................................................................................................10
4.2 Home & Garden Products - Forecast Category Analysis, 2016 .......................................................11
5 Appendix .............................................................................................................................. 12
5.1 About Canadean .............................................................................................................................12
5.2 Disclaimer .......................................................................................................................................12
Homewares Retailing in Mexico: Market Snapshot to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: Jun 2012
TABLE OF CONTENTS
LIST OF TABLES
Table 1: Canadean Retail Category Definitions .................................................................................................................................................... 6
Table 2: Homewares in Mexico, Sales Value (US$ bn), 2006-11 .......................................................................................................................... 8
Table 3: Home & Garden Products in Mexico, Category Analysis by Sales (US$ bn), 2011 .................................................................................. 9
Table 4: Homewares in Mexico, Sales Value (US$ bn), 2011-16 ........................................................................................................................ 10
Table 5: Home & Garden Products in Mexico, Category Analysis by Sales (US$ bn), 2016 ................................................................................ 11
Homewares Retailing in Mexico: Market Snapshot to 2016 Page 3
© Canadean. This product is licensed and is not to be photocopied Published: Jun 2012
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Homewares in Mexico, Sales Value (US$ bn), 2006-11 ......................................................................................................................... 8
Figure 2: Home & Garden Products in Mexico, Category Analysis by Share (%), 2011......................................................................................... 9
Figure 3: Homewares in Mexico, Sales Value (US$ bn), 2011-16 ....................................................................................................................... 10
Figure 4: Home & Garden Products in Mexico, Category Analysis by Share (%), 2016....................................................................................... 11
Homewares Retailing in Mexico: Market Snapshot to 2016 Page 4
© Canadean. This product is licensed and is not to be photocopied Published: Jun 2012
INTRODUCTION
1 Introduction
1.1 What is this Report About?
This report is the result of Canadean’s extensive market research covering the Homewares in Mexico. It
provides detailed historic and forecast sales data of the category along with market segmentation of Home &
Garden Products.
1.2 Definitions
All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and
for the latest year of actual data (2011 in this report) are made using an annual average exchange rate. As
we do not forecast exchange rates, the forecast data (from 2012 to 2016) is converted using a fixed 2011
exchange rate. As a result, annual growth rates for historic data will differ between local currencies and US
dollar conversions, whereas they will be the same for forecasts.
The key channels featured in the report are defined below:
Table 1: Canadean Retail Category Definitions
Category Group Category Definition
Apparel, Clothing and footwear Includes all footwear categories, baby clothing, toddler clothing, and active wear,
accessories and casual wear, essentials, formalwear, formalwear-occasion, and outerwear for men,
luxury goods women, boys and girls.
Jewelry, watches and Includes gold jewelry, silver jewelry and other precious jewelry like diamonds,
accessories platinum, precious stones (sapphires, emeralds and rubies), pearls (natural and
cultured) and semi-precious stones (e.g. quartz, opal, topaz, amethyst, coral etc.),
fashion jewelry (non-precious jewelry), hair accessories, belts, hats, gloves, scarves,
sunglasses and ties, plus watches.
Luggage and leather Includes suitcases, travel bags, briefcases, handbags, wallets and purses.
goods
Home & Garden Printed media Includes paperback, hardbound books, and books sold from internet sites like
Products Amazon, but not e-books. Books sold to libraries are excluded. Retail sales of
newspapers, periodicals, and magazines are included, but subscription copies are not.
Stationery and cards Includes personal stationery products like notebooks, erasers, pencils, rulers,
sharpeners, writing boards, exam boards, graph books, pencil boxes, geometry boxes,
notebook covers, glue sticks, maps, paper clips and binders, pencil grippers,
calculators, etc. that are sold through retail channels excluding office supplies. Cards
include seasonal and every day cards.
Electrical and Communications Includes retail sales only of answer machines, fax machines, fixed-line telephones,
electronics equipment mobile phone accessories and mobile phones.
Computer hardware Includes retail sales only of desktops and laptop computers, software, memory sticks,
and software CD packs, hard disks and other data storage devices, computer peripherals, PDAs,
organizers, calculators, and satellite navigation systems.
Consumer electronics Includes CD players, DVD players/recorders, hi-fi systems, home theatres, in-car
entertainment systems, portable digital audios, radios, televisions and video recorders,
home use and portable games consoles.
Household appliances Includes major domestic appliances (air conditioners, dishwashers, dryers, freezers,
hobs and extractors, microwave ovens, refrigerators, stoves, vacuum cleaners and
washing machines) plus minor domestic appliances (blenders, coffee machines, deep
fryers, food processors, grills, hair products, hair trimmers, curling tongs, razors, hand-
held mixers, irons, juicers, kettles, stand mixers, toasters, sun lamps and fans).
Homewares Retailing in Mexico: Market Snapshot to 2016 Page 5
© Canadean. This product is licensed and is not to be photocopied Published: Jun 2012
INTRODUCTION
Table 1: Canadean Retail Category Definitions
Category Group Category Definition
Photographic Includes camcorders, cameras, projectors, camera and camcorder accessories,
equipment binoculars and telescopes.
Food and grocery Drinks Includes retail (not on-trade) sales of soft drinks, hot drinks and alcoholic drinks.
Household products Includes retail sales only of air fresheners, bleach, dishwas