Food
Market Profile
Breakfast Cereals Market in China
to 2016: Market profile
Reference code: CG0664MP
Published: June 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ....................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................. 5
1.2 Definitions....................................................................................................................................... 5
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.2.2 Volume Units and Aggregations......................................................................................................................... 5
1.2.3 Introduction......................................................................................................................................................... 6
1.2.4 Large scale, international, program of online consumer surveys ...................................................................... 6
1.2.5 Nationally Representative results (age, gender) ................................................................................................ 6
1.2.6 Parents answered on their children’s behalf ...................................................................................................... 6
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories .......................................................................... 7
1.2.8 Integrated with industry calling and secondary research ................................................................................... 7
2 China Breakfast Cereals Market Analysis ....................................................................... 8
2.1 Market Growth Dynamics-Breakfast Cereals, 2006–16................................................................... 8
2.1.1 Breakfast Cereals Market Growth Dynamics by Volume, 2006–16 ................................................................... 8
2.1.2 Breakfast Cereals Market Growth Dynamics by Value, 2006-16 ....................................................................... 9
2.2 Breakfast Cereals Consumption Analysis, 2006–16 ......................................................................10
2.2.1 Breakfast Cereals Market by Volume, 2006–16 .............................................................................................. 10
2.2.2 Breakfast Cereals Consumption by Segments, 2006–16 ................................................................................ 11
2.3 Breakfast Cereals Market Value Analysis, 2006–16 ......................................................................12
2.3.1 Breakfast Cereals Market by Value, 2006–16 ................................................................................................. 12
2.3.2 Average Consumer Price/Kg - Breakfast Cereals, 2006–2016 ....................................................................... 13
2.3.3 Breakfast Cereals Market Value by Segments, 2006–2016 ............................................................................ 14
2.4 Hot Cereals Market Analysis, 2006–16 ..........................................................................................16
2.4.1 Hot Cereals Market by Volume, 2006–16 ........................................................................................................ 16
2.4.2 Hot Cereals Market by Value, 2006–16 ........................................................................................................... 17
2.5 Ready to Eat Cereals Market Analysis, 2006–16 ...........................................................................18
2.5.1 Ready to Eat Cereals Market by Volume, 2006–16 ......................................................................................... 18
2.5.2 Ready to Eat Cereals Market by Value, 2006–16 ............................................................................................ 19
2.6 Ready to Eat Cereals Market Volume Analysis by Brands, 2008-11 ..............................................20
2.7 Ready to Eat Cereals Market Value by Distribution Channel, 2008-11 ..........................................21
3 Appendix .......................................................................................................................... 23
3.1 Methodology ..................................................................................................................................23
3.2 About Canadean............................................................................................................................23
3.3 Disclaimer......................................................................................................................................23
Breakfast Cereals Market in China to 2016: Market profile Page 2
© Canadean. This product is licensed and is not to be photocopied Published: June 2012
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Consumer Panel Report Methodology ................................................................................................................................................... 7
Figure 2: China Breakfast Cereals Market Growth Dynamics by Volume, 2006–16 .............................................................................................. 8
Figure 3: China Breakfast Cereals Market Growth Dynamics by Value, 2006–16 ................................................................................................. 9
Figure 4: China Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ................................................................................... 10
Figure 5: China Breakfast Cereals Consumption (Kg m) by Segments, 2006–16................................................................................................ 11
Figure 6: China Breakfast Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16................................................................................... 12
Figure 7: China Breakfast Cereals Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 .................................................................... 13
Figure 8: China Breakfast Cereals Market Value (CNY m) by Segments, 2006–16............................................................................................. 14
Figure 9: China Hot Cereals Market by Volume (Kg m), 2006–16 ....................................................................................................................... 16
Figure 10: China Hot Cereals Market by Value (CNY m), 2006–16 ..................................................................................................................... 17
Figure 11: China Ready to Eat Cereals Market by Volume (Kg m), 2006–16 ...................................................................................................... 18
Figure 12: China Ready to Eat Cereals Market by Value (CNY m), 2006–16 ...................................................................................................... 19
Figure 13: China Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11 .......................................................................................... 20
Figure 14: China Ready to Eat Cereals Market Value by Distribution Channel (CNY m), 2008–11 ..................................................................... 21
Breakfast Cereals Market in China to 2016: Market profile Page 3
© Canadean. This product is licensed and is not to be photocopied Published: June 2012
TABLE OF CONTENTS
LIST OF TABLES
Table 1: Volume Units for the Bakery & Cereals Market ....................................................................................................................................... 5
Table 2: China Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Volume (Kg m), by Segments ............................................................................................................................................................................... 8
Table 3: China Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(CNY m), by Segments ......................................................................................................................................................................................... 9
Table 4: China Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .................................................................................... 10
Table 5: China Breakfast Cereals Consumption (Kg m) by Segments, 2006–11 ................................................................................................. 11
Table 6: China Breakfast Cereals Consumption (Kg m) by Segments, 2011–16 ................................................................................................. 11
Table 7: China Breakfast Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .................................................................................... 12
Table 8: China Breakfast Cereals Market Value (USD m) and Growth (Y-o-Y), 2006–16 .................................................................................... 12
Table 9: China Breakfast Cereals Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ..................................................................... 13
Table 10: China Breakfast Cereals Market Value (CNY m) by Segments, 2006–11 ............................................................................................ 14
Table 11: China Breakfast Cereals Market Value (CNY m) by Segments, 2011–16 ............................................................................................ 14
Table 12: China Breakfast Cereals Market Value (USD m) by Segments, 2006–11 ............................................................................................ 15
Table 13: China Breakfast Cereals Market Value (USD m) by Segments, 2011–16 ............................................................................................ 15
Table 14: China Hot Cereals Market by Volume (Kg m), 2006–16 ...................................................................................................................... 16
Table 15: China Hot Cereals Market by Value (CNY m), 2006–16 ...................................................................................................................... 17
Table 16: China Hot Cereals Market by Value (USD m), 2006–16 ...................................................................................................................... 17
Table 17: China Ready to Eat Cereals Market by Volume (Kg m), 2006–16 ....................................................................................................... 18
Table 18: China Ready to Eat Cereals Market by Value (CNY m), 2006–16 ....................................................................................................... 19
Table 19: China Ready to Eat Cereals Market by Value (USD m), 2006–16 ....................................................................................................... 19
Table 20: China Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11 ........................................................................................... 20
Table 21: China Ready to Eat Cereals Market Value by Distribution Channel (CNY m), 2008–11 ...................................................................... 21
Table 22: China Ready to Eat Cereals Market Value by Distribution Channel (USD m), 2008–11 ...................................................................... 22
Breakfast Cereals Market in China to 2016: Market profile Page 4
© Canadean. This product is licensed and is not to be photocopied Published: June 2012
INTRODUCTION
1 Introduction
1.1 What is this Report About?
This report is the result of Canadean’s extensive market research covering the Bakery & Cereals market in
China. It provides detailed historic and forecast consumption data on Bakery & Cereals market in China.
As such the report is an essential tool for companies active across the Bakery & Cereals industry and for new
players considering entry into China’s Bakery & Cereals market.
1.2 Definitions