Bakery & Cereals Market in China to 2016: Market Profile

Document Sample
Bakery & Cereals Market in China to 2016: Market Profile Powered By Docstoc
					                                  Food
                               Market Profile




Bakery & Cereals Market in China
to 2016: Market profile
Reference code: CG0662MP

Published: June 2012




                           www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ....................................................................................................................... 5
1.1       What is this Report About? ............................................................................................................. 5
1.2       Definitions....................................................................................................................................... 5
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.2.2     Volume Units and Aggregations......................................................................................................................... 5
1.2.3     Introduction......................................................................................................................................................... 6
1.2.4     Large scale, international, program of online consumer surveys ...................................................................... 6
1.2.5     Nationally Representative results (age, gender) ................................................................................................ 6
1.2.6     Parents answered on their children’s behalf ...................................................................................................... 6
1.2.7     Legal Drinking Age exclusions for alcoholic drinks categories .......................................................................... 7
1.2.8     Integrated with industry calling and secondary research ................................................................................... 7
2         China Bakery & Cereals Market Overview ...................................................................... 8
2.1       China Bakery & Cereals Market Analysis by Volume ...................................................................... 8
2.1.1     Overall Bakery & Cereals Consumption, 2006–16 ............................................................................................ 8
2.1.2     Per-capita Bakery & Cereals consumption, 2006–16 ........................................................................................ 9
2.1.3     Bakery & Cereals Market Growth Dynamics, by Volume................................................................................. 10
2.1.4     Bakery & Cereals Consumption by Category, 2006–16 .................................................................................. 11
2.1.5     Bakery & Cereals Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ....................................... 13
2.2       China Bakery & Cereals Market Analysis by Value ........................................................................14
2.2.1     Overall Bakery & Cereals Market Value, 2006–16 .......................................................................................... 14
2.2.2     Bakery & Cereals Market Growth Dynamics, by Value.................................................................................... 15
2.2.3     Bakery & Cereals Market Value by Category, 2006–16 .................................................................................. 16
2.2.4     Bakery & Cereals Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ........................................ 19
3         Appendix .......................................................................................................................... 21
3.1       Methodology ..................................................................................................................................21
3.2       About Canadean............................................................................................................................21
3.3       Disclaimer......................................................................................................................................21




Bakery & Cereals Market in China to 2016: Market profile                                                                                                                 Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                       Published: June 2012
  TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology ................................................................................................................................................... 7
Figure 2: China Bakery & Cereals Consumption (Kg m) and Growth (Y-o-Y), 2006–16 ........................................................................................ 8
Figure 3: China Per-capita Bakery & Cereals Consumption (Kg/head & Y-o-Y growth), 2006-16 .......................................................................... 9
Figure 4: China Bakery & Cereals Market Dynamics, by Category, by Volume 2006–16 .................................................................................... 10
Figure 5: China Bakery & Cereals Consumption (Kg m) by Category, 2006–16 .................................................................................................. 11
Figure 6: China Bakery & Cereals Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 ................................................... 13
Figure 7: China Bakery & Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ................................................................................... 14
Figure 8: China Bakery & Cereals Market Dynamics, by Category, by Market Value, 2006–16........................................................................... 15
Figure 9: China Bakery & Cereals Market Value (CNY m) by Category, 2006–16 ............................................................................................... 16
Figure 10: China Bakery & Cereals Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 .................................. 19




Bakery & Cereals Market in China to 2016: Market profile                                                                                                                                   Page 3

© Canadean. This product is licensed and is not to be photocopied                                                                                                        Published: June 2012
  TABLE OF CONTENTS



LIST OF TABLES

Table 1: Volume Units for the Bakery & Cereals Market ....................................................................................................................................... 5
Table 2: China Bakery & Cereals Consumption (Kg m) and Growth (Y-o-Y), 2006–16.......................................................................................... 8
Table 3: China Per-capita Bakery & Cereals Consumption (Kg/head & Y-o-Y growth), 2006-16 ........................................................................... 9
Table 4: China Bakery & Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Category, by volume (Kg m) ............................................................................................................................................................................... 10
Table 5: China Bakery & Cereals Consumption (Kg m) by Category, 2006–11 ................................................................................................... 11
Table 6: China Bakery & Cereals Consumption (Kg m) by Category, 2011–16 ................................................................................................... 12
Table 7: China Bakery & Cereals Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 .................................................... 13
Table 8: China Bakery & Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .................................................................................... 14
Table 9: China Bakery & Cereals Market Value (USD m) and Growth (Y-o-Y), 2006–16 .................................................................................... 14
Table 10: China Bakery & Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Category, by value (CNY m) ............................................................................................................................................................................... 15
Table 11: China Bakery & Cereals Market Value (CNY m) by Category, 2006–11 .............................................................................................. 16
Table 12: China Bakery & Cereals Market Value (CNY m) by Category, 2011–16 .............................................................................................. 17
Table 13: China Bakery & Cereals Market Value (USD m) by Category, 2006–11 .............................................................................................. 17
Table 14: China Bakery & Cereals Market Value (USD m) by Category, 2011–16 .............................................................................................. 18
Table 15: China Bakery & Cereals Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016.................................... 19
Table 16: China Bakery & Cereals Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016.................................... 20




Bakery & Cereals Market in China to 2016: Market profile                                                                                                                                              Page 4

© Canadean. This product is licensed and is not to be photocopied                                                                                                                  Published: June 2012
      INTRODUCTION


 1          Introduction
 1.1        What is this Report About?
             This report is the result of Canadean’s extensive market research covering the Bakery & Cereals market in
             China. It provides detailed historic and forecast consumption data on Bakery & Cereals market in China.

             As such the report is an essential tool for companies active across the Bakery & Cereals industry and for new
             players considering entry into China’s Bakery & Cereals market.

 1.2        Definitions
             All the data is collected in volume terms. Bakery & Cereals consumption refers to domestic consumption only
             and includes imports. Please note that rounding errors may occur.

1.2.1       This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2       Volume Units and Aggregations
             Where volume measurements are given the units of measurement presented in the table below are used. It
             should be noted that as volume units are sometimes mixed it is not always possible to provide an aggregation of
             volume units across product categories. In food categories this problem has been resolved by assuming that
             products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.

             For this report the Bakery & Cereals market is segmented as follows:


             Table 1: Volume Units for the Bakery & Cereals Market
              Market                                                                                         Units
              Bakery & Cereals                                  Bread & Rolls                                Kg
                                                                Breakfast Cereals                            Kg
                                                                Cakes, Pastries & Sweet Pies                 Kg
                                                                Dough Products                               Kg
                                                                Cereal Bars                                  Kg
                                                                Energy Bars                                  Kg
                                                                Cookies (Sweet Biscuits)                     Kg
                                                                Savory Biscuits                              Kg
                                                                Morning Goods                                Kg
                                                                Baking Mixes                                 Kg
                    
				
DOCUMENT INFO
Description: Synopsis The report presents detailed data on the Bakery & Cereals consumption trends in China, analyzing Bakery & Cereals consumption volumes and values at market and category level, brand share and distribution channel data. It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen. Summary Canadean’s "Bakery & Cereals Market in China to 2016: Market Profile" provides detailed data on dynamics in China Bakery & Cereals market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Bakery & Cereals sales overall and to discover which categories and segments will see growth in the coming years. Scope "Bakery & Cereals Market in China to 2016: Market Profile" provides you with the following: • Market growth dynamics by volume • Market growth dynamics by value • Consumption by volume • Consumption by segments • Market value by segments Reasons To Buy • Understand the market growth dynamics of the Bakery & Cereals market. • Gain insight into the Bakery & Cereals Consumption patterns in China • Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level. • Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
BUY THIS DOCUMENT NOW PRICE: $250 100% MONEY BACK GUARANTEED
PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.