Cured Meats Market in Brazil to 2016: Market Profile

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					                                  Food
                               Market Profile




Cured Meats Market in Brazil to
2016: Market profile

Reference code: CG0650MP

Published: June 2012




                           www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ....................................................................................................................... 5
1.1       What is this Report About? ............................................................................................................. 5
1.2       Definitions....................................................................................................................................... 5
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.2.2     Volume Units and Aggregations......................................................................................................................... 5
1.2.3     Introduction......................................................................................................................................................... 5
1.2.4     Large scale, international, program of online consumer surveys ...................................................................... 6
1.2.5     Nationally Representative results (age, gender) ................................................................................................ 6
1.2.6     Parents answered on their children’s behalf ...................................................................................................... 6
1.2.7     Legal Drinking Age exclusions for alcoholic drinks categories .......................................................................... 6
1.2.8     Integrated with industry calling and secondary research ................................................................................... 7
2         Brazil Cured Meats Market Analysis ................................................................................ 8
2.1       Market Growth Dynamics- Cured Meats, 2006–16 ......................................................................... 8
2.1.1     Cured Meats Market Growth Dynamics by Volume, 2006–16 ........................................................................... 8
2.1.2     Cured Meats Market Growth Dynamics by Value, 2006–16 .............................................................................. 9
2.2       Cured Meats Market Analysis, 2006–16 ........................................................................................10
2.2.1     Cured Meats Market by Volume, 2006–16 ...................................................................................................... 10
2.3       Cured Meats Market Value Analysis, 2006–16 ..............................................................................11
2.3.1     Cured Meats Market by Value, 2006–16 ......................................................................................................... 11
2.3.2     Average Consumer Price/ Kg - Cured Meats, 2006–16................................................................................... 12
2.4       Cured Meats Market Volume Analysis by Brands, 2008–11...........................................................13
2.5       Cured Meats Market Value by Distribution Channel, 2008–11 .......................................................14
3         Appendix .......................................................................................................................... 16
3.1       Methodology ..................................................................................................................................16
3.2       About Canadean............................................................................................................................16
3.3       Disclaimer......................................................................................................................................16




Cured Meats Market in Brazil to 2016: Market profile                                                                                                                     Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                       Published: June 2012
  TABLE OF CONTENTS



LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology ................................................................................................................................................... 7
Figure 2: Brazil Cured Meats Market Growth Dynamics by Volume, 2006–16....................................................................................................... 8
Figure 3: Brazil Cured Meats Market Growth Dynamics by Value, 2006–16.......................................................................................................... 9
Figure 4: Brazil Cured Meats Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ........................................................................................... 10
Figure 5: Brazil Cured Meats Market Value (BRL m) and Growth (Y-o-Y), 2006–16 ........................................................................................... 11
Figure 6: Brazil Cured Meats Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16 ............................................................................. 12
Figure 7: Brazil Cured Meats Market Volume by Brands (Kg m), 2008–11.......................................................................................................... 13
Figure 8: Brazil Cured Meats Market Value by Distribution Channel (BRL m), 2008–11...................................................................................... 14




Cured Meats Market in Brazil to 2016: Market profile                                                                                                                                       Page 3

© Canadean. This product is licensed and is not to be photocopied                                                                                                        Published: June 2012
  TABLE OF CONTENTS


LIST OF TABLES

Table 1: Volume Units for the Chilled & Deli Foods Market ................................................................................................................................... 5
Table 2: Brazil Cured Meats Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Kg
m), by Segments .................................................................................................................................................................................................. 8
Table 3: Brazil Cured Meats Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (BRL
m), by Segments .................................................................................................................................................................................................. 9
Table 4: Brazil Cured Meats Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ............................................................................................ 10
Table 5: Brazil Cured Meats Market Value (BRL m) and Growth (Y-o-Y), 2006–16............................................................................................. 11
Table 6: Brazil Cured Meats Market Value (USD m) and Growth (Y-o-Y), 2006–16 ............................................................................................ 11
Table 7: Brazil Cured Meats Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16 .............................................................................. 12
Table 8: Brazil Cured Meats Market Volume by Brands (Kg m), 2008–11 ........................................................................................................... 13
Table 9: Brazil Cured Meats Market Value by Distribution Channel (BRL m), 2008–11 ....................................................................................... 14
Table 10: Brazil Cured Meats Value by Distribution Channel (USD m), 2008–11 ................................................................................................ 15




Cured Meats Market in Brazil to 2016: Market profile                                                                                                                                                         Page 4

© Canadean. This product is licensed and is not to be photocopied                                                                                                                        Published: June 2012
      INTRODUCTION


1          Introduction
1.1        What is this Report About?
            This report is the result of Canadean’s extensive market research covering the Chilled & Deli Foods market in
            Brazil. It provides detailed historic and forecast consumption data on Chilled & Deli Foods market in Brazil.

            As such the report is an essential tool for companies active across the Chilled & Deli Foods industry and for
            new players considering entry into Brazil’s Chilled & Deli Foods market.

1.2        Definitions
            All the data is collected in volume terms. Chilled & Deli Foods consumption refers to domestic consumption only
            and includes imports. Please note that rounding errors may occur.

1.2.1      This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2      Volume Units and Aggregations
            Where volume measurements are given the units of measurement presented in the table below are used. It
            should be noted that as volume units are sometimes mixed it is not always possible to provide an aggregation of
            volume units across product categories. In food categories this problem has been resolved by assuming that
            products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.

            For this report the Chilled & Deli Foods market is segmented as follows:


            Table 1: Volume Units for the Chilled & Deli Foods Market
             Market                                                                                         Units
             Chilled & Deli Foods                                       Savory Baked Goods                  Kg
                                                                        Pies & Savory Appetizers            Kg
                                                                        Cured Meats                         Kg
                                                                        Fermented Meats                     Kg
                                                                        Pates                               Kg
                                                                        Pre-Packed Sandwiches               Kg
                                                                        Prepared Salads                     Kg
            Source: Canadean
				
DOCUMENT INFO
Description: Synopsis The report presents detailed data on the Cured Meats consumption trends in Brazil, analyzing Cured Meats consumption volumes and values at market and category level, brand share and distribution channel data. It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen. Summary Canadean’s "Cured Meats Market in Brazil to 2016: Market Profile" provides detailed data on dynamics in Brazil Cured Meats market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Cured Meats sales overall and to discover which categories and segments will see growth in the coming years. Scope "Cured Meats Market in Brazil to 2016: Market Profile" provides you with the following: • Market growth dynamics by volume • Market growth dynamics by value • Consumption by volume • Consumption by segments • Market value by segments Reasons To Buy • Understand the market growth dynamics of the Cured Meats market. • Gain insight into the Cured Meats Consumption patterns in Brazil • Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level. • Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
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PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.