Meat Snacks Market in China to 2016: Market Profile by Canadean

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									                                  Food
                               Market Profile




Meat Snacks Market in China to
2016: Market profile

Reference code: CG0225MP

Published: June 2012




                           www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ....................................................................................................................... 5
1.1       What is this Report About? ............................................................................................................. 5
1.2       Definitions....................................................................................................................................... 5
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.2.2     Volume Units and Aggregations......................................................................................................................... 5
1.2.3     Introduction......................................................................................................................................................... 5
1.2.4     Large scale, international, program of online consumer surveys ...................................................................... 6
1.2.5     Nationally Representative results (age, gender) ................................................................................................ 6
1.2.6     Parents answered on their children’s behalf ...................................................................................................... 6
1.2.7     Legal Drinking Age exclusions for alcoholic drinks categories .......................................................................... 6
1.2.8     Integrated with industry calling and secondary research ................................................................................... 7
2         China Meat Snacks Market Analysis ............................................................................... 8
2.1       Market Growth Dynamics- Meat Snacks, 2006–16 ......................................................................... 8
2.1.1     Meat Snacks Market Growth Dynamics by Volume 2006–16 ............................................................................ 8
2.1.2     Meat Snacks Market Growth Dynamics by Value, 2006–16 .............................................................................. 9
2.2       Meat Snacks Consumption Analysis, 2006–16 ..............................................................................10
2.2.1     Meat Snacks Market by Volume, 2006–16 ...................................................................................................... 10
2.3       Meat Snacks Market Value Analysis, 2006–16 ..............................................................................11
2.3.1     Meat Snacks Market by Value, 2006–16 ......................................................................................................... 11
2.3.2     Average Consumer Price/ Kg – Meat Snacks, 2006–16 ................................................................................. 12
2.4       Meat Snacks Market Volume Analysis by Brands, 2008-11 ...........................................................13
2.5       Meat Snacks Market Value by Distribution Channel, 2008-11........................................................14
3         Appendix .......................................................................................................................... 16
3.1       Methodology ..................................................................................................................................16
3.2       About Canadean............................................................................................................................16
3.3       Disclaimer......................................................................................................................................16




Meat Snacks Market in China to 2016: Market profile                                                                                                                       Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                         Published: June 2012
  TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology ................................................................................................................................................... 7
Figure 2: China Meat Snacks Market Growth Dynamics by Volume, 2006–16 ...................................................................................................... 8
Figure 3: China Meat Snacks Market Growth Dynamics by Value (CNY m), 2006–16 .......................................................................................... 9
Figure 4: China Meat Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .......................................................................................... 10
Figure 5: China Meat Snacks Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .......................................................................................... 11
Figure 6: China Meat Snacks Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16............................................................................ 12
Figure 7: China Meat Snacks Market Volume by Brands (Kg m), 2008-11 .......................................................................................................... 13
Figure 8: China Meat Snacks Market Value by Distribution Channel (CNY m), 2008-11 ..................................................................................... 14




Meat Snacks Market in China to 2016: Market profile                                                                                                                                         Page 3

© Canadean. This product is licensed and is not to be photocopied                                                                                                         Published: June 2012
  TABLE OF CONTENTS


LIST OF TABLES

Table 1: Volume Units for the Savory Snacks Market ........................................................................................................................................... 5
Table 2: China Meat Snacks Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments ............................................................................................................................................................................................ 8
Table 3: China Meat Snacks Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(CNY m), by Segments ......................................................................................................................................................................................... 9
Table 4: China Meat Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2006–16............................................................................................ 10
Table 5: China Meat Snacks Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ........................................................................................... 11
Table 6: China Meat Snacks Market Value (USD m) and Growth (Y-o-Y), 2006–16 ........................................................................................... 11
Table 7: China Meat Snacks Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ............................................................................. 12
Table 8: China Meat Snacks Market Volume by Brands (Kg m), 2008-11 ........................................................................................................... 13
Table 9: China Meat Snacks Market Value by Distribution Channel (CNY m), 2008-11 ...................................................................................... 15
Table 10: China Meat Snacks Market Value by Distribution Channel (USD m), 2008-11 .................................................................................... 15




Meat Snacks Market in China to 2016: Market profile                                                                                                                                                          Page 4

© Canadean. This product is licensed and is not to be photocopied                                                                                                                        Published: June 2012
      INTRODUCTION


1          Introduction
1.1        What is this Report About?
            This report is the result of Canadean’s extensive market research covering the Savory Snacks market in
            China. It provides detailed historic and forecast consumption data on Savory Snacks market in China.

            As such the report is an essential tool for companies active across the Savory Snacks industry and for new
            players considering entry into China’s Savory Snacks market.

1.2        Definitions
            All the data is collected in volume terms. Savory Snacks consumption refers to domestic consumption only
            and includes imports. Please note that rounding errors may occur.

1.2.1      This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2      Volume Units and Aggregations
            Where volume measurements are given the units of measurement presented in the table below are used. It
            should be noted that as volume units are sometimes mixed it is not always possible to provide an
            aggregation of volume units across product categories. In food categories this problem has been resolved by
            assuming that products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.

            For this report the Savory Snacks market is segmented as follows:


            Table 1: Volume Units for the Savory Snacks Market
             Market                                                                                     Units
             Savory Snacks                                  Nuts & Seeds                                Kg
                                                            Pretzels                                    Kg
                                                            Meat Snacks                                 Kg
                                                            Popcorn                                     Kg
                                                            Potato Chips                                Kg
                                                            Processed Snacks                            Kg
                                                            Ethnic/Traditional Snacks                   Kg
            Source: Canadean                                                                                    © Canadean



1.2.3      Introduction


            In order to create the data for all the reports in this series and ensure its robustness a comprehensive and
            empirically robust research methodology and approach has been taken. This combines both a large-scale
            program of industry research with the results of extensive primary industry interviewing and c
								
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