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Ambient Meat Market in China to 2016: Market Profile

VIEWS: 6 PAGES: 16

Synopsis The report presents detailed data on the Ambient Meat consumption trends in China, analyzing Ambient Meat consumption volumes and values at market and category level, brand share and distribution channel data. It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen. Summary Canadean’s "Ambient Meat Market in China to 2016: Market Profile" provides detailed data on dynamics in China Ambient Meat market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Ambient Meat sales overall and to discover which categories and segments will see growth in the coming years. Scope "Ambient Meat Market in China to 2016: Market Profile" provides you with the following: • Market growth dynamics by volume • Market growth dynamics by value • Consumption by volume • Consumption by segments • Market value by segments Reasons To Buy • Understand the market growth dynamics of the Ambient Meat market. • Gain insight into the Ambient Meat Consumption patterns in China • Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level. • Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.

More Info
									                                  Food
                               Market Profile




Ambient Meat Market in China to
2016: Market Profile
Reference code: CG0220MP

Published: June 2012




                           www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ....................................................................................................................... 5
1.1       What is this Report About? ............................................................................................................. 5
1.2       Definitions....................................................................................................................................... 5
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.2.2     Volume Units and Aggregations......................................................................................................................... 5
1.2.3     Introduction......................................................................................................................................................... 5
1.2.4     Large scale, international, program of online consumer surveys ...................................................................... 6
1.2.5     Nationally Representative results (age, gender) ................................................................................................ 6
1.2.6     Parents answered on their children’s behalf ...................................................................................................... 6
1.2.7     Legal Drinking Age exclusions for alcoholic drinks categories .......................................................................... 6
1.2.8     Integrated with industry calling and secondary research ................................................................................... 7
2         China Ambient Meat Market Analysis ............................................................................. 8
2.1       Market Growth Dynamics- Ambient Meat, 2006–16 ........................................................................ 8
2.1.1     Ambient Meat Market Growth Dynamics by Volume, 2006–16 ......................................................................... 8
2.1.2     Ambient Meat Market Growth Dynamics by Value, 2006–16 ............................................................................ 9
2.2       Ambient Meat Consumption Analysis, 2006–16 .............................................................................10
2.2.1     Ambient Meat Market by Volume, 2006–16 ..................................................................................................... 10
2.3       Ambient Meat Market Value Analysis, 2006–16 .............................................................................11
2.3.1     Ambient Meat Market by Value, 2006–16 ........................................................................................................ 11
2.3.2     Average Consumer Price/ Kg – Ambient Meat, 2006–16 ................................................................................ 12
2.4       Ambient Meat Market Volume Analysis by Brands, 2008-11 ..........................................................13
2.5       Ambient Meat Market Value by Distribution Channel, 2008-11 ......................................................14
3         Appendix .......................................................................................................................... 16
3.1       Methodology ..................................................................................................................................16
3.2       About Canadean............................................................................................................................16
3.3       Disclaimer......................................................................................................................................16




Ambient Meat Market in China to 2016: Market Profile                                                                                                                     Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                       Published: June 2012
  TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology ................................................................................................................................................... 7
Figure 2: China Ambient Meat Market Growth Dynamics by Volume, 2006–16..................................................................................................... 8
Figure 3: China Ambient Meat Market Growth Dynamics by Value (CNY m), 2006–16 ......................................................................................... 9
Figure 4: China Ambient Meat Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ......................................................................................... 10
Figure 5: China Ambient Meat Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ........................................................................................ 11
Figure 6: China Ambient Meat Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 .......................................................................... 12
Figure 7: China Ambient Meat Market Volume by Brands (Kg m), 2008-11 ........................................................................................................ 13
Figure 8: China Ambient Meat Market Value by Distribution Channel (CNY m), 2008-11 .................................................................................... 14




Ambient Meat Market in China to 2016: Market Profile                                                                                                                                       Page 3

© Canadean. This product is licensed and is not to be photocopied                                                                                                        Published: June 2012
  TABLE OF CONTENTS


LIST OF TABLES

Table 1: Volume Units for the Meat Market .......................................................................................................................................................... 5
Table 2: China Ambient Meat Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments ............................................................................................................................................................................................ 8
Table 3: China Ambient Meat Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(CNY m), by Segments ......................................................................................................................................................................................... 9
Table 4: China Ambient Meat Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .......................................................................................... 10
Table 5: China Ambient Meat Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .......................................................................................... 11
Table 6: China Ambient Meat Market Value (USD m) and Growth (Y-o-Y), 2006–16 .......................................................................................... 11
Table 7: China Ambient Meat Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ........................................................................... 12
Table 8: China Ambient Meat Market Volume by Brands (Kg m), 2008-11.......................................................................................................... 13
Table 9: China Ambient Meat Market Value by Distribution Channel (CNY m), 2008-11 ..................................................................................... 15
Table 10: China Ambient Meat Market Value by Distribution Channel (USD m), 2008-11 ................................................................................... 15




Ambient Meat Market in China to 2016: Market Profile                                                                                                                                                       Page 4

© Canadean. This product is licensed and is not to be photocopied                                                                                                                      Published: June 2012
      INTRODUCTION


1          Introduction
1.1        What is this Report About?
            This report is the result of Canadean’s extensive market research covering the Meat market in China. It
            provides detailed historic and forecast consumption data on Meat market in China.

            As such the report is an essential tool for companies active across the Meat industry and for new players
            considering entry into China’s Meat market.

1.2        Definitions
            All the data is collected in volume terms. Meat consumption refers to domestic consumption only and
            includes imports. Please note that rounding errors may occur.

1.2.1      This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2      Volume Units and Aggregations
            Where volume measurements are given the units of measurement presented in the table below are used. It
            should be noted that as volume units are sometimes mixed it is not always possible to provide an
            aggregation of volume units across product categories. In food categories this problem has been resolved by
            assuming that products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.

            For this report the Meat market is segmented as follows:


            Table 1: Volume Units for the Meat Market
             Market                                                                                     Units
             Meat                      Fresh Meat (Counter)                                             Kg
                                       Raw Packaged Meat - Whole Cuts                                   Kg
                                       Raw Packaged Meat - Processed                                    Kg
                                       Cooked Meats - Counter                                           Kg
                                       Cooked Meats - Packaged                                          Kg
                                       Ambient Meat                                                     Kg
                                       Frozen Meat                                                      Kg
            Source: Canadean                                                                        © Canadean



1.2.3      Introduction


            In order to create the data for all the reports in this series and ensure its robustness a comprehensive and
            empiri
								
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