; Fresh Fish & Seafood (Counter) Market in China to 2016: Market Profile
Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out

Fresh Fish & Seafood (Counter) Market in China to 2016: Market Profile

VIEWS: 7 PAGES: 15

Synopsis The report presents detailed data on the Fresh Fish & Seafood (Counter) consumption trends in China, analyzing Fresh Fish & Seafood (Counter) consumption volumes and values at market and category level, brand share and distribution channel data. It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen. Summary Canadean’s "Fresh Fish & Seafood (Counter) Market in China to 2016: Market Profile" provides detailed data on dynamics in China Fresh Fish & Seafood (Counter) market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Fresh Fish & Seafood (Counter) sales overall and to discover which categories and segments will see growth in the coming years. Scope "Fresh Fish & Seafood (Counter) Market in China to 2016: Market Profile" provides you with the following: • Market growth dynamics by volume • Market growth dynamics by value • Consumption by volume • Consumption by segments • Market value by segments Reasons To Buy • Understand the market growth dynamics of the Fresh Fish & Seafood (Counter) market. • Gain insight into the Fresh Fish & Seafood (Counter) Consumption patterns in China • Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level. • Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics an

More Info
  • pg 1
									                                  Food
                               Market Profile




Fresh Fish & Seafood (Counter)
Market in China to 2016: Market
profile
Reference code: CG0208MP

Published: June 2012




                           www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ....................................................................................................................... 5
1.1       What is this Report About? ............................................................................................................. 5
1.2       Definitions....................................................................................................................................... 5
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.2.2     Volume Units and Aggregations......................................................................................................................... 5
1.2.3     Introduction......................................................................................................................................................... 5
1.2.4     Large scale, international, program of online consumer surveys ...................................................................... 6
1.2.5     Nationally Representative results (age, gender) ................................................................................................ 6
1.2.6     Parents answered on their children’s behalf ...................................................................................................... 6
1.2.7     Legal Drinking Age exclusions for alcoholic drinks categories .......................................................................... 6
1.2.8     Integrated with industry calling and secondary research ................................................................................... 7
2         China Fresh Fish & Seafood (Counter) Market Analysis ............................................... 8
2.1       Market Growth Dynamics-Fresh Fish & Seafood (Counter), 2006–16............................................. 8
2.1.1     Fresh Fish & Seafood (Counter) Market Growth Dynamics by Volume, 2006–16 ............................................ 8
2.1.2     Fresh Fish & Seafood (Counter) Market Growth Dynamics by Value, 2006–16, .............................................. 9
2.2       Fresh Fish & Seafood (Counter) Consumption Analysis, 2006–16.................................................10
2.2.1     Fresh Fish & Seafood (Counter) Market by Volume, 2006–16 ........................................................................ 10
2.3       Fresh Fish & Seafood (Counter) Market Value Analysis, 2006–16.................................................11
2.3.1     Fresh Fish & Seafood (Counter) Market by Value, 2006–16 ........................................................................... 11
2.3.2     Average Consumer Price/ Kg - Fresh Fish & Seafood (Counter), 2006–16 .................................................... 12
2.4       Fresh Fish & Seafood (Counter) Market Value by Distribution Channel, 2008-11 ..........................13
3         Appendix .......................................................................................................................... 15
3.1       Methodology ..................................................................................................................................15
3.2       About Canadean............................................................................................................................15
3.3       Disclaimer......................................................................................................................................15




Fresh Fish & Seafood (Counter) Market in China to 2016: Market profile                                                                                                   Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                       Published: June 2012
  TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology ................................................................................................................................................... 7
Figure 2: China Fresh Fish & Seafood (Counter) Market Growth Dynamics by Volume, 2006–16......................................................................... 8
Figure 3: Fresh Fish & Seafood (Counter) Market Growth Dynamics by Value, 2006–16...................................................................................... 9
Figure 4: China Fresh Fish & Seafood (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ............................................................. 10
Figure 5: China Fresh Fish & Seafood (Counter) Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ............................................................. 11
Figure 6: China Fresh Fish & Seafood (Counter) Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 .............................................. 12
Figure 7: China Fresh Fish & Seafood (Counter) Market Value by Distribution Channel (CNY m), 2008-11 ........................................................ 13




Fresh Fish & Seafood (Counter) Market in China to 2016: Market profile                                                                                                                     Page 3

© Canadean. This product is licensed and is not to be photocopied                                                                                                        Published: June 2012
  TABLE OF CONTENTS




LIST OF TABLES

Table 1: Volume Units for the Fish & Seafood Market .......................................................................................................................................... 5
Table 2: China Fresh Fish & Seafood (Counter) Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size
(2016), by Volume (Kg m), by Segments .............................................................................................................................................................. 8
Table 3: China Fresh Fish & Seafood (Counter) Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size
(2016), by Value (CNY m), by Segments .............................................................................................................................................................. 9
Table 4: China Fresh Fish & Seafood (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .............................................................. 10
Table 5: China Fresh Fish & Seafood (Counter) Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .............................................................. 11
Table 6: China Fresh Fish & Seafood (Counter) Market Value (USD m) and Growth (Y-o-Y), 2006–16 .............................................................. 11
Table 7: China Fresh Fish & Seafood (Counter) Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ............................................... 12
Table 8: China Fresh Fish & Seafood (Counter) Market Value by Distribution Channel (CNY m), 2008-11 ......................................................... 14
Table 9: China Fresh Fish & Seafood (Counter) Market Value by Distribution Channel (USD m), 2008-11 ......................................................... 14




Fresh Fish & Seafood (Counter) Market in China to 2016: Market profile                                                                                                                          Page 4

© Canadean. This product is licensed and is not to be photocopied                                                                                                            Published: June 2012
      INTRODUCTION


1          Introduction
1.1        What is this Report About?
            This report is the result of Canadean’s extensive market research covering the Fish & Seafood market in
            China. It provides detailed historic and forecast consumption data on Fish & Seafood market in China.

            As such the report is an essential tool for companies active across the Fish & Seafood industry and for new
            players considering entry into China’s Fish & Seafood market.

1.2        Definitions
            All the data is collected in volume terms. Fish & Seafood consumption refers to domestic consumption only
            and includes imports. Please note that rounding errors may occur.

1.2.1      This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2      Volume Units and Aggregations
            Where volume measurements are given the units of measurement presented in the table below are used. It
            should be noted that as volume units are sometimes mixed it is not always possible to provide an
            aggregation of volume units across product categories. In food categories this problem has been resolved by
            assuming that products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.

            For this report the Fish & Seafood market is segmented as follows:


            Table 1: Volume Units for the Fish & Seafood Market
             Market                                                                                          Units
             Fish & Seafood                  Fresh Fish & Seafood (Counter)                                  Kg
                                             Raw Packaged Fish & Seafood - Whole Cuts                        Kg
                                             Raw Packaged Fish & Seafood - Processed Pieces                  Kg
                                             Ambient Fish & Seafood                                          Kg
                                             Frozen Fish & Seafood                                           Kg
                                             Dried Fish & Seafood                                            Kg
            Source: Canadean                                                                                © Canadean



1.2.3      Introduction


            In order to create the data for all the reports in this series and ensure its robustness a comprehensive and
            empirically robust research methodology and approach has been taken. This combines both a large-scale
            program of industry research with the results of extensive primary industry interviewing and calling.
            Furthermore, all definitions are standardized across products and countries to ensure comparability.




    Fresh Fish & Seafood (Counter) Market in China to 2016: Market profile                                            Page 5

    © Canadean. This product is licensed and is not to be photocopied                                    Published: June 2012
    INTRODUCTION


           The two main research streams, the program of online consumer surveys and industry research, are brought
           together and because both sets of research processes have been designed in conjunction with each other
           they can be combined and consolidated into the final, integrated data sets.

           NB: for this particular series of Market Profile reports a particular emphasi
								
To top
;