Food
Market Profile
Fresh Fish & Seafood (Counter)
Market in China to 2016: Market
profile
Reference code: CG0208MP
Published: June 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ....................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................. 5
1.2 Definitions....................................................................................................................................... 5
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 5
1.2.2 Volume Units and Aggregations......................................................................................................................... 5
1.2.3 Introduction......................................................................................................................................................... 5
1.2.4 Large scale, international, program of online consumer surveys ...................................................................... 6
1.2.5 Nationally Representative results (age, gender) ................................................................................................ 6
1.2.6 Parents answered on their children’s behalf ...................................................................................................... 6
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories .......................................................................... 6
1.2.8 Integrated with industry calling and secondary research ................................................................................... 7
2 China Fresh Fish & Seafood (Counter) Market Analysis ............................................... 8
2.1 Market Growth Dynamics-Fresh Fish & Seafood (Counter), 2006–16............................................. 8
2.1.1 Fresh Fish & Seafood (Counter) Market Growth Dynamics by Volume, 2006–16 ............................................ 8
2.1.2 Fresh Fish & Seafood (Counter) Market Growth Dynamics by Value, 2006–16, .............................................. 9
2.2 Fresh Fish & Seafood (Counter) Consumption Analysis, 2006–16.................................................10
2.2.1 Fresh Fish & Seafood (Counter) Market by Volume, 2006–16 ........................................................................ 10
2.3 Fresh Fish & Seafood (Counter) Market Value Analysis, 2006–16.................................................11
2.3.1 Fresh Fish & Seafood (Counter) Market by Value, 2006–16 ........................................................................... 11
2.3.2 Average Consumer Price/ Kg - Fresh Fish & Seafood (Counter), 2006–16 .................................................... 12
2.4 Fresh Fish & Seafood (Counter) Market Value by Distribution Channel, 2008-11 ..........................13
3 Appendix .......................................................................................................................... 15
3.1 Methodology ..................................................................................................................................15
3.2 About Canadean............................................................................................................................15
3.3 Disclaimer......................................................................................................................................15
Fresh Fish & Seafood (Counter) Market in China to 2016: Market profile Page 2
© Canadean. This product is licensed and is not to be photocopied Published: June 2012
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Consumer Panel Report Methodology ................................................................................................................................................... 7
Figure 2: China Fresh Fish & Seafood (Counter) Market Growth Dynamics by Volume, 2006–16......................................................................... 8
Figure 3: Fresh Fish & Seafood (Counter) Market Growth Dynamics by Value, 2006–16...................................................................................... 9
Figure 4: China Fresh Fish & Seafood (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ............................................................. 10
Figure 5: China Fresh Fish & Seafood (Counter) Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ............................................................. 11
Figure 6: China Fresh Fish & Seafood (Counter) Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 .............................................. 12
Figure 7: China Fresh Fish & Seafood (Counter) Market Value by Distribution Channel (CNY m), 2008-11 ........................................................ 13
Fresh Fish & Seafood (Counter) Market in China to 2016: Market profile Page 3
© Canadean. This product is licensed and is not to be photocopied Published: June 2012
TABLE OF CONTENTS
LIST OF TABLES
Table 1: Volume Units for the Fish & Seafood Market .......................................................................................................................................... 5
Table 2: China Fresh Fish & Seafood (Counter) Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size
(2016), by Volume (Kg m), by Segments .............................................................................................................................................................. 8
Table 3: China Fresh Fish & Seafood (Counter) Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size
(2016), by Value (CNY m), by Segments .............................................................................................................................................................. 9
Table 4: China Fresh Fish & Seafood (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .............................................................. 10
Table 5: China Fresh Fish & Seafood (Counter) Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .............................................................. 11
Table 6: China Fresh Fish & Seafood (Counter) Market Value (USD m) and Growth (Y-o-Y), 2006–16 .............................................................. 11
Table 7: China Fresh Fish & Seafood (Counter) Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ............................................... 12
Table 8: China Fresh Fish & Seafood (Counter) Market Value by Distribution Channel (CNY m), 2008-11 ......................................................... 14
Table 9: China Fresh Fish & Seafood (Counter) Market Value by Distribution Channel (USD m), 2008-11 ......................................................... 14
Fresh Fish & Seafood (Counter) Market in China to 2016: Market profile Page 4
© Canadean. This product is licensed and is not to be photocopied Published: June 2012
INTRODUCTION
1 Introduction
1.1 What is this Report About?
This report is the result of Canadean’s extensive market research covering the Fish & Seafood market in
China. It provides detailed historic and forecast consumption data on Fish & Seafood market in China.
As such the report is an essential tool for companies active across the Fish & Seafood industry and for new
players considering entry into China’s Fish & Seafood market.
1.2 Definitions
All the data is collected in volume terms. Fish & Seafood consumption refers to domestic consumption only
and includes imports. Please note that rounding errors may occur.
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Volume Units and Aggregations
Where volume measurements are given the units of measurement presented in the table below are used. It
should be noted that as volume units are sometimes mixed it is not always possible to provide an
aggregation of volume units across product categories. In food categories this problem has been resolved by
assuming that products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.
For this report the Fish & Seafood market is segmented as follows:
Table 1: Volume Units for the Fish & Seafood Market
Market Units
Fish & Seafood Fresh Fish & Seafood (Counter) Kg
Raw Packaged Fish & Seafood - Whole Cuts Kg
Raw Packaged Fish & Seafood - Processed Pieces Kg
Ambient Fish & Seafood Kg
Frozen Fish & Seafood Kg
Dried Fish & Seafood Kg
Source: Canadean © Canadean
1.2.3 Introduction
In order to create the data for all the reports in this series and ensure its robustness a comprehensive and
empirically robust research methodology and approach has been taken. This combines both a large-scale
program of industry research with the results of extensive primary industry interviewing and calling.
Furthermore, all definitions are standardized across products and countries to ensure comparability.
Fresh Fish & Seafood (Counter) Market in China to 2016: Market profile Page 5
© Canadean. This product is licensed and is not to be photocopied Published: June 2012
INTRODUCTION
The two main research streams, the program of online consumer surveys and industry research, are brought
together and because both sets of research processes have been designed in conjunction with each other
they can be combined and consolidated into the final, integrated data sets.
NB: for this particular series of Market Profile reports a particular emphasi